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The Coldwell Banker Resource Guide 2012

Welcome to Coldwell Banker Ireland Within this guide you will discover the tools and systems that Coldwell Banker offer to its franchisees and sales agents to assist you to gain market share, increase turnover and improve profitability.


The Coldwell Banker Promise Video

Paste Link Below To View Video http://www.youtube.com/watch?v=IR4savEjXYQ


The Company Behind Coldwell Banker International

Realogy

World’s Largest global estate agency franchisor with approximately 15,418 offices and 317,500 sales negotiators worldwide.


The Realogy Family of Companies


Coldwell Banker - A Proud Heritage: Founded 1906 Following the devastating San Francisco earthquake in 1906, Colbert Coldwell identified a monumental opportunity: To provide honest, knowledgeable real estate services to help people in need. Later, Benjamin Banker joined the firm, first as a Sales Associate, then as a Partner. It was the beginning of the finest real estate business the world has ever known.


The Key Figures‌ 100+ - Number of Years Coldwell Banker is in operation. 3 Out of every 5 Luxury Homes sold in the US are sold by Coldwell Banker. 60 - Number of countries Coldwell Banker operates in. 6 – The number of offices in Ireland. 1 - Position Coldwell Banker ranks globally in total sales volume transactions and commission income for the past five years.


The Coldwell Banker Proposition Global resources combined with local expertise Based on three key areas of business development.

1: To differentiate ourselves against the competition

2: To guard the quality in our organisation 3.Innovation - Be 1st to Market


The Coldwell Banker Proposition The resources we have to assist you; 1:

Achieve More Listings

2.

Market Your Listings to More Potential Buyers or Tenants

3:

Enhance The Quality of Your Service

4:

Increase Your Market Share , Income & Profitability


Prospecting Tools To Achieve More Listings

New Business Prospecting tools include: • List With Us- postcard & brochure •Just Sold – postcard & brochure •New Sales Associate – brochure •New Name New Resources – brochure •We don’t just offer Services – postcard •Perfect Partner – postcard •Theme Window displays •Home Enhancement Guide •Home Buyer Guide •Holiday Home Buying Guide •Holiday Home Selling Guide •Thinking of Selling or Letting Cards •Targeted Marketing Tools (E.G. Neighbourhood Watch) •Selection of flyers & mail outs


Listing Tools Seller and Landlord Services System – An interactive Listing Presentation to help your client visualise your Services and make you stand out from the competition. Designed to increase your conversion rate. Can be presented in hardcopy or by iPad presentation. It includes our Written Services Guarantee.

Tailor Made Marketing Action Plan – Templates For Your Use To be delivered to clients after the initial sales evaluation. Includes a marketing plan, market analysis, suggested pricing and fee structure. Designed to close for the instruction at the best fee and saleable price.


Listing Tools Cont. Listing Tools include: •Distinctive For Sale/To Let Signs with 3D Logo (with or without the retriever image) •Window display •Newspaper Advert Banner Templates •Home Finding Needs Worksheet •Estimated Buyer Costs Worksheet •Residential write up booklet •Commercial write up booklet •Lettings write up booklet •Coldwell Banker Presentation Folders •Pre Market Appraisal Forms •Selection of flyers & mail outs


Mobile Marketing We Offer‌ iPad, iPhone, Android App Interactive Listing Presentations

Just as the Internet changed the way people search for homes, mobile technology has changed habits even more. Coldwell BankerÂŽ has stayed on the forefront of those changes with its ever-evolving mobile technology tools.


Innovation.... 1st to Market with Video


Digital Marketing AUTOMATIC LISTING DISTRIBUTION

National Website Distribution

Acquaint Software

I www.coldwellbanker.ie www.coldwellbanker.ie

I www.coldwellbanker.com www.coldwellbanker.com


Expertise in The Luxury Property Marketing

[YOUR CLIENT NAME HERE] CLIENT STREET ADDRESS, CLIENT CITY,


Luxury Property Marketing

VISION – EXCEPTIONAL REPRESENTATION FOR EXCEPTIONAL PROPERTIES. Coldwell Banker Previews International ® is a network of representatives dedicated to creating exceptional real estate experiences for our customers and communities through the passionate delivery of truly

Home & Estates Magazine Unique Homes Magazine www.coldwellbankerpreviews.com www.ExceptionalHomes.com www.wsj.com (Wall Street Journal)

remarkable service. [YOUR CLIENT NAME HERE] CLIENT STREET ADDRESS, CLIENT CITY,


Luxury Property Marketing

AWARD-WINNING WEBSITE

Featuring more than 15,000 luxury property listings, coldwellbankerpreviews.com allows potential buyers a preview of your property 24 hours a day, 7 days a week.

[YOUR CLIENT NAME HERE] CLIENT STREET ADDRESS, CLIENT CITY,


Luxury Property Marketing Coldwell Banker Previews International A pioneer in luxury home marketing, Previews was founded in 1933 on the premise that exceptional homes need exceptional marketing and the widest possible International audience to find clients with the right means.

Previews & Homes & Estates Magazine A magazine of outstanding quality featuring the most exceptional European properties and distributed throughout the continent


Exclusive Marketing Opportunities

Previews 速 International offers a program of prestigious publications.nel. *

LUXURY HOME EXPERIENCE KNOWLEDGE IS THE DIFFERENCE


Coldwell Banker Works - Supporting Quality In Your Business

Our Unrivalled Intranet Site

Paste link below to TAKE A TOUR and the eMarketing TOUR

cbworks.coldwellbanker.com


Supporting Quality In Your Business

We Offer‌ Outstanding Training Our own specially designed training modules for the Irish Market. Delivered by Coldwell Banker experts and accredited professional training house.

Coldwell Banker University The most expansive professional training system in the industry providing our sales agents with limitless opportunities to improve career and service skills online, in office and off site.

Policy & Procedures Manual A manual to guide our offices on structure, appearance and internal workings.

Identity Standards Our protected marks to ensure brand recognition.

Personal Action Plan A means by which our Sales Agents can plan their goals and achieve success.


Networking – Your Not Alone! Business Consultants to Assist You Grow Your Business

International Business Conference Every year, Coldwell Banker managers and Sales Agents are invited to attend the premier real estate event where up to 15,000 Coldwell Banker personnel gather for workshops and networking.

Associate with Excellence A recruitment programme to attract and retain the very finest Sales Agents

Elite Retreat Held in a different idyllic setting each year, this “Best of the Best” retreat provides top Sales Agents from around the world an unsurpassed opportunity to meet, network and share ideas.

Knowledge & Synergy Groups Forums established within Coldwell Bankers Networks to share ideas and strategies.


Extending Your Reach

National & International Referrals

Access to prestigious and exclusive Overseas Developments across Europe, USA, Middle East & Australasia.


Building Your Local Commercial Business

Our Coldwell Banker Commercial Division is available to assist you in competing for large commercial listings and New Home Developments


The Coldwell Banker Resource Guide 2012

Coldwell Banker Ireland

Your Perfect Partner


ColdWell Banker Ireland Resource Guide 20122