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Full Service Property Management and Real Estate Investment Solutions Full Service Property Management and Real Estate Investment Solutions HL Franchising, LLC 18205 North 51st Avenue, # 123 Glendale, AZ 85308 Tel: (602) 792-5043 | Fax: (602) 297-6910 Franchise@HomeLovers.com | www.HomeLovers.com/franchising

The information in this brochure does not constitute an offer to sell a franchise. An offering can be made only through our written Franchise Disclosure Document. In those states that require registration of the franchise opportunity, we will not make any offer until after we have obtained effective registration of our franchise. To find out about our current status in specific states, please contact us. If you would like more information about a franchise opportunity, please complete the enclosed confidential information request form. Š 2010 HL Franchising, LLC. All rights reserved.

Franchise Opportunity


A Solid Business, In Good Times and Bad When the real estate market is down, homeowners who aren’t able to sell their homes for a reasonable price become reluctant landlords. Foreclosed homeowners with damaged credit rent their next home instead of purchasing. And investors take advantage of low prices to build long term portfolios. In a strong economy and real estate market, real estate investing and the correlating rental activities thrive. Owners spend more on home improvements. And tenants who are ready to buy turn to trusted agents to help them become homeowners. Regardless of what the economy brings, there is a growing need for intelligent, efficient property management services. That’s where the HomeLovers recession-resistant business model plays a key role.

Our Mission

HomeLovers will continually raise the standard for the Property Management industry and will be the dominant player in every market we enter. We will accomplish this by leveraging great people, innovative processes, and new technologies to provide unmatched service to our partners: Property Owners... who will experience easy ownership of Real Estate tailored for maximum portfolio performance and ROI. Tenants... who will be chosen carefully, whose rights will be respected, and in whose interest we will promote a win/win relationship with owners. Employees... who will be trained for long term careers and who will have the opportunity to succeed as individuals and build personal wealth through Real Estate. Contractors... who will be paid quickly and treated with respect as they deliver quality work with fast turns and competitive pricing. ShareHolders... whose commitment will be rewarded with the best possible return on investment achieved through effective management and communication.

Established in 2008, HomeLovers is already one the most rapidly growing home rental and property management companies. It was founded on the premise of creating a drastically improved property management prototype. Based on a business model that leverages state-of-the-art technologies to streamline the entire property management process, HomeLovers is changing the industry. And, HomeLovers is expanding. That’s where you enter the picture. Whether you have extensive experience in the real estate industry, or recognize that now is the time to get on board with a business that is timely, efficient, and poised for dramatic growth – the HomeLovers franchise program could be the perfect opportunity for you, your future, your community. Stand out in the industry. Provide superior services to all your clients. Learn from the experts – Join us today! Mike Sargent | Dave Zundel HomeLovers Co-Founders


A Solid Business, In Good Times and Bad When the real estate market is down, homeowners who aren’t able to sell their homes for a reasonable price become reluctant landlords. Foreclosed homeowners with damaged credit rent their next home instead of purchasing. And investors take advantage of low prices to build long term portfolios. In a strong economy and real estate market, real estate investing and the correlating rental activities thrive. Owners spend more on home improvements. And tenants who are ready to buy turn to trusted agents to help them become homeowners. Regardless of what the economy brings, there is a growing need for intelligent, efficient property management services. That’s where the HomeLovers recession-resistant business model plays a key role.

Our Mission

HomeLovers will continually raise the standard for the Property Management industry and will be the dominant player in every market we enter. We will accomplish this by leveraging great people, innovative processes, and new technologies to provide unmatched service to our partners: Property Owners... who will experience easy ownership of Real Estate tailored for maximum portfolio performance and ROI. Tenants... who will be chosen carefully, whose rights will be respected, and in whose interest we will promote a win/win relationship with owners. Employees... who will be trained for long term careers and who will have the opportunity to succeed as individuals and build personal wealth through Real Estate. Contractors... who will be paid quickly and treated with respect as they deliver quality work with fast turns and competitive pricing. ShareHolders... whose commitment will be rewarded with the best possible return on investment achieved through effective management and communication.

Established in 2008, HomeLovers is already one the most rapidly growing home rental and property management companies. It was founded on the premise of creating a drastically improved property management prototype. Based on a business model that leverages state-of-the-art technologies to streamline the entire property management process, HomeLovers is changing the industry. And, HomeLovers is expanding. That’s where you enter the picture. Whether you have extensive experience in the real estate industry, or recognize that now is the time to get on board with a business that is timely, efficient, and poised for dramatic growth – the HomeLovers franchise program could be the perfect opportunity for you, your future, your community. Stand out in the industry. Provide superior services to all your clients. Learn from the experts – Join us today! Mike Sargent | Dave Zundel HomeLovers Co-Founders


Established systems, backed by experience and expertise: When you become a part of the HomeLovers team, you’re joining a company with a reputation for providing quality services with integrity. The business was started by real estate investors with extensive backgrounds in property management and investing. The founders have managed thousands of homes and dealt with nearly every conceivable issue. You can leverage their experience from Day One.

Technological advantages: HomeLovers offers a combination of best-of-breed software platforms and a layer of proprietary software that is unmatched by other property management companies in the marketplace. Our entire system is technology- driven, providing you real-time views of your business 24/7, and is designed to be highly efficient and effective.

HomeLovers got its start when its founders, who had garnered years of combined experience in real

estate investing and property management, indentified an immense and unmet market need for a more well run, technology-based business model. Historically, property management was personnel-intensive, rife with unnecessary paperwork, and often inefficient and disorganized.

HomeLovers has created a structure that is fully automated, thereby reducing errors and simplifying the entire process. And, most important, HomeLovers has differentiated itself through the use of technology to support our commitment to a great customer experience. As a franchise owner with HomeLovers, you too have the opportunity to dominate the marketplace, while reaping the benefits of owning and growing your own business. Some of the benefits of operating a HomeLovers business include: Multiple client bases: from tenants searching for quality, well-maintained homes, to homeowners needing assistance in maintaining and keeping their properties occupied, you can meet the needs on all sides of the equation. You will also add investment property owners to your client base over time; and you will be trained on how to guide them on selecting optimal properties, as well as planning, building, and managing their property portfolios.

Year-round, recurring business: because of the diversity of your established client base, your business is expected to benefit from over a dozen recurring revenue streams (including rental fees, advertising fees, and more) and be insulated from the typical swings in the real estate market. The HomeLovers concept is designed to thrive in any market, under a variety of market and economic conditions.

“With all that’s happened in the housing market in recent years, property managers are forced to pay “close attention to tenant services and operating efficiencies. Those companies that can deliver value in [a] choppy economic climate will continue to garner new business.”1

“Property management companies are leveraging every aspect of technology to increase the speed, efficiency and quality of their service. This includes highly functional websites, sophisticated E-mail services and automated follow-up systems.”2

The HomeLovers Franchise Program: The Key to Great Opportunity

What The Industry Is Saying...

• Flexible, low-overhead business model: Your business may be run from a small, approximately 1,000 square foot professional office in a retail setting, with minimal staffing requirements. 1 National Real Estate Investor, “Creative Belt-Tightening Measures,” Beth Mattson-Teig, July 1, 2008 (http://nreionline.com/strategies/properties/news/real_estate_creative_costcutting_measures_0701/). 2 “Property Management Trends…Here Comes The Future!”, Ernest F. Oriente, February 2009 (http://www.aoausa.com/Articles/2009/Feb/Property%20Management%20Trends%20-%20Here%20 Comes%20the%20Future%20-%20by%20Ernest%20F.%20Oriente,%20The%20Coach.pdf).

HomeLovers was recently featured in Personal Real Estate Investment magazine as a leader in Maximum Performance property management. A key part of creating Maximum Performance properties is leveraging “green” benefits to cut utility costs, increase rents, and boost property values. As a HomeLovers franchise owner, you can help homeowners make choices that are good for their ROI as well as the environment.


Established systems, backed by experience and expertise: When you become a part of the HomeLovers team, you’re joining a company with a reputation for providing quality services with integrity. The business was started by real estate investors with extensive backgrounds in property management and investing. The founders have managed thousands of homes and dealt with nearly every conceivable issue. You can leverage their experience from Day One.

Technological advantages: HomeLovers offers a combination of best-of-breed software platforms and a layer of proprietary software that is unmatched by other property management companies in the marketplace. Our entire system is technology- driven, providing you real-time views of your business 24/7, and is designed to be highly efficient and effective.

HomeLovers got its start when its founders, who had garnered years of combined experience in real

estate investing and property management, indentified an immense and unmet market need for a more well run, technology-based business model. Historically, property management was personnel-intensive, rife with unnecessary paperwork, and often inefficient and disorganized.

HomeLovers has created a structure that is fully automated, thereby reducing errors and simplifying the entire process. And, most important, HomeLovers has differentiated itself through the use of technology to support our commitment to a great customer experience. As a franchise owner with HomeLovers, you too have the opportunity to dominate the marketplace, while reaping the benefits of owning and growing your own business. Some of the benefits of operating a HomeLovers business include: Multiple client bases: from tenants searching for quality, well-maintained homes, to homeowners needing assistance in maintaining and keeping their properties occupied, you can meet the needs on all sides of the equation. You will also add investment property owners to your client base over time; and you will be trained on how to guide them on selecting optimal properties, as well as planning, building, and managing their property portfolios.

Year-round, recurring business: because of the diversity of your established client base, your business is expected to benefit from over a dozen recurring revenue streams (including rental fees, advertising fees, and more) and be insulated from the typical swings in the real estate market. The HomeLovers concept is designed to thrive in any market, under a variety of market and economic conditions.

“With all that’s happened in the housing market in recent years, property managers are forced to pay “close attention to tenant services and operating efficiencies. Those companies that can deliver value in [a] choppy economic climate will continue to garner new business.”1

“Property management companies are leveraging every aspect of technology to increase the speed, efficiency and quality of their service. This includes highly functional websites, sophisticated E-mail services and automated follow-up systems.”2

The HomeLovers Franchise Program: The Key to Great Opportunity

What The Industry Is Saying...

• Flexible, low-overhead business model: Your business may be run from a small, approximately 1,000 square foot professional office in a retail setting, with minimal staffing requirements. 1 National Real Estate Investor, “Creative Belt-Tightening Measures,” Beth Mattson-Teig, July 1, 2008 (http://nreionline.com/strategies/properties/news/real_estate_creative_costcutting_measures_0701/). 2 “Property Management Trends…Here Comes The Future!”, Ernest F. Oriente, February 2009 (http://www.aoausa.com/Articles/2009/Feb/Property%20Management%20Trends%20-%20Here%20 Comes%20the%20Future%20-%20by%20Ernest%20F.%20Oriente,%20The%20Coach.pdf).

HomeLovers was recently featured in Personal Real Estate Investment magazine as a leader in Maximum Performance property management. A key part of creating Maximum Performance properties is leveraging “green” benefits to cut utility costs, increase rents, and boost property values. As a HomeLovers franchise owner, you can help homeowners make choices that are good for their ROI as well as the environment.


The HomeLovers Concept: Intelligent Property Management HomeLovers is dedicated to providing full service property management services… HomeLovers focuses on providing services to single-family properties, including individual homes, condominiums or duplexes. As a franchise owner with HomeLovers, you will manage single-family properties on behalf of their investor or individual owners. Responsibilities include marketing properties, leasing the properties to approved lessees, screening tenants, collecting rent, providing maintenance services and handling renewals. Inexperienced agents and independent property owners may try to manage properties on their own, but often become overwhelmed with the inherent challenges and pitfalls. HomeLovers carefully balances tenant and owner needs to generate successful relationships with all our clients, and to help us grow our business base. This winwin-win scenario is supported by the HomeLovers commitment to open, honest, and frequent communication, including full disclosure of fees and costs in a market that is prone to “junk fees” and unexpected expenses. …And dedicated to providing franchise owners the tools they need. Over the years, we’ve seen it all, managed all sides of the business, and have developed the procedures and systems necessary to run an efficient, full service property management business. Everything has already been thought out, tested, and improved upon – and the tools and techniques are yours to use in your very own HomeLovers property management business.

“I feel very fortunate to have found such a good property management group, and am so appreciative of all of your time, not just today, but for months...” - Holli Sanger

“When I decided to buy a rental property, HomeLovers was there every step of the way. They helped me choose a great property, found a lender who could work with my 401k, and managed the home after the sale. They had a tenant lined up to move into the property quickly and have been very happy with the home, the tenant and the team at HomeLovers” - Jim Hewell

HomeLovers is a solid, reputable property management company that pays close attention to detail and treats both homeowners and renters with respect. Owners and tenants are ensured: • Well-maintained rental properties and prompt handling of maintenance issues. • A property management agency that is accountable to the local real estate associations and bound to a high standard of care and ethics. • A service organization that understands real estate law and honors tenant rights. • A respectful intermediary if problems arise between tenant and owner. We can show you how it’s done!

“Thank you and your company for the fast response on getting our house rented. We would recommend your company to all who ask.” - Paul and Carol O’Dane


The HomeLovers Concept: Intelligent Property Management HomeLovers is dedicated to providing full service property management services… HomeLovers focuses on providing services to single-family properties, including individual homes, condominiums or duplexes. As a franchise owner with HomeLovers, you will manage single-family properties on behalf of their investor or individual owners. Responsibilities include marketing properties, leasing the properties to approved lessees, screening tenants, collecting rent, providing maintenance services and handling renewals. Inexperienced agents and independent property owners may try to manage properties on their own, but often become overwhelmed with the inherent challenges and pitfalls. HomeLovers carefully balances tenant and owner needs to generate successful relationships with all our clients, and to help us grow our business base. This winwin-win scenario is supported by the HomeLovers commitment to open, honest, and frequent communication, including full disclosure of fees and costs in a market that is prone to “junk fees” and unexpected expenses. …And dedicated to providing franchise owners the tools they need. Over the years, we’ve seen it all, managed all sides of the business, and have developed the procedures and systems necessary to run an efficient, full service property management business. Everything has already been thought out, tested, and improved upon – and the tools and techniques are yours to use in your very own HomeLovers property management business.

“I feel very fortunate to have found such a good property management group, and am so appreciative of all of your time, not just today, but for months...” - Holli Sanger

“When I decided to buy a rental property, HomeLovers was there every step of the way. They helped me choose a great property, found a lender who could work with my 401k, and managed the home after the sale. They had a tenant lined up to move into the property quickly and have been very happy with the home, the tenant and the team at HomeLovers” - Jim Hewell

HomeLovers is a solid, reputable property management company that pays close attention to detail and treats both homeowners and renters with respect. Owners and tenants are ensured: • Well-maintained rental properties and prompt handling of maintenance issues. • A property management agency that is accountable to the local real estate associations and bound to a high standard of care and ethics. • A service organization that understands real estate law and honors tenant rights. • A respectful intermediary if problems arise between tenant and owner. We can show you how it’s done!

“Thank you and your company for the fast response on getting our house rented. We would recommend your company to all who ask.” - Paul and Carol O’Dane


“We are out of the country and found HomeLovers’ assistance to be a tremendous asset. From the initial conversations to the property evaluations and purchase, your input, assistance, resources and concern for our investments has been professional and invaluable. HomeLovers has been beside us every step making our business experience easy and smooth.” - David Steunenberg, Private Investor

HomeLovers: Quality, Professional Support at Your Doorstep

“Being out of state can be challenge in selecting the right property management company. From the start, HomeLovers professionals were hardworking and responsive - always returning calls and emails ASAP! This has to have been the easiest business transaction I have ever been involved in. Thanks again for making it so.” - Alan Garcia, Senior Recruiter, Peopleflex Accounting Professionals

The HomeLovers business model provides revolutionary documentation, structure and technology, all at your fingertips. Every step involved in property management has been planned and documented – up to and including the handling of keys and other daily details. In fact, our entire operation is process-based, making it easier for you to train and manage your staff and operations, and get your business up to speed quickly. As you get started and as you continue your operations, here are just some of the support services we provide: •

Comprehensive training. We will provide you with a complete pre-opening training program for you and your key staff at our corporate headquarters, covering all critical aspects of operating a HomeLovers business. Once headquarters training is complete, we will also be on-site with you to provide additional training around the time of your opening.

• Start-up assistance. As you launch your business, you will have the guidance you need for initial equipment and staffing requirements and promotional activities. • Ongoing support. As needed, we will provide refresher training and periodic field support visits to help keep your business operating in top form. •

Access to top-of-the-line technologies. You can leverage customized software platforms and our own proprietary programs for all your operations and marketing needs – including convenient and streamlined dashboards, charts, and other key functionalities, plus blogs and social media expertise to help get the HomeLovers brand name out in your local community. You’ll also benefit from presence on an established, robust website that includes Q&A for both tenants and owners, articles and press releases, and a wealth of additional, continually-updated content.

Sales and marketing expertise. As part of the HomeLovers business model, we will show you how to manage your leads while minimizing cold calling and prospecting, track your promotional efficiencies, and utilize data-rich information sources to help identify areas where you are performing well – or where improvements could be made. We may even help drive client leads to you, so you can focus on the core business functions of tending to the rental and management of properties in your local portfolio.

The HomeLovers professional, proprietary support system is designed to help you manage your business intelligently and efficiently.


“We are out of the country and found HomeLovers’ assistance to be a tremendous asset. From the initial conversations to the property evaluations and purchase, your input, assistance, resources and concern for our investments has been professional and invaluable. HomeLovers has been beside us every step making our business experience easy and smooth.” - David Steunenberg, Private Investor

HomeLovers: Quality, Professional Support at Your Doorstep

“Being out of state can be challenge in selecting the right property management company. From the start, HomeLovers professionals were hardworking and responsive - always returning calls and emails ASAP! This has to have been the easiest business transaction I have ever been involved in. Thanks again for making it so.” - Alan Garcia, Senior Recruiter, Peopleflex Accounting Professionals

The HomeLovers business model provides revolutionary documentation, structure and technology, all at your fingertips. Every step involved in property management has been planned and documented – up to and including the handling of keys and other daily details. In fact, our entire operation is process-based, making it easier for you to train and manage your staff and operations, and get your business up to speed quickly. As you get started and as you continue your operations, here are just some of the support services we provide: •

Comprehensive training. We will provide you with a complete pre-opening training program for you and your key staff at our corporate headquarters, covering all critical aspects of operating a HomeLovers business. Once headquarters training is complete, we will also be on-site with you to provide additional training around the time of your opening.

• Start-up assistance. As you launch your business, you will have the guidance you need for initial equipment and staffing requirements and promotional activities. • Ongoing support. As needed, we will provide refresher training and periodic field support visits to help keep your business operating in top form. •

Access to top-of-the-line technologies. You can leverage customized software platforms and our own proprietary programs for all your operations and marketing needs – including convenient and streamlined dashboards, charts, and other key functionalities, plus blogs and social media expertise to help get the HomeLovers brand name out in your local community. You’ll also benefit from presence on an established, robust website that includes Q&A for both tenants and owners, articles and press releases, and a wealth of additional, continually-updated content.

Sales and marketing expertise. As part of the HomeLovers business model, we will show you how to manage your leads while minimizing cold calling and prospecting, track your promotional efficiencies, and utilize data-rich information sources to help identify areas where you are performing well – or where improvements could be made. We may even help drive client leads to you, so you can focus on the core business functions of tending to the rental and management of properties in your local portfolio.

The HomeLovers professional, proprietary support system is designed to help you manage your business intelligently and efficiently.


HomeLovers: Opening Doors to the Future To achieve our business commitments, as well as meeting the needs of communities across the country, we are seeking motivated professionals who recognize the potential of this incredible opportunity and who are willing to embrace the HomeLovers business model. HomeLovers franchise owners will benefit from experience in real estate or property management, but we have designed the HomeLovers system to accommodate owners with no specific real estate experience. Everything can be managed as long as someone in the organization has the real estate credentials required in their areas. Regardless of your background or experience, we will provide the training, tools, and materials you need. In return, we expect you to bring the right amount of dedication, business skills, and financial backing to the table. Take the next step toward unlocking your business and professional potential, by completing the enclosed Confidential Information Request Form. Once we review and determine if there is a good match, we may contact you to set up a meeting where you can meet us face-to-face. There, you’ll receive the documents and information you need to make an informed decision. You are steps away from an incredible opportunity to help property owners and tenants in your community – while building a solid future for yourself. Thank you for your interest in the HomeLovers franchise opportunity.


HomeLovers: Opening Doors to the Future To achieve our business commitments, as well as meeting the needs of communities across the country, we are seeking motivated professionals who recognize the potential of this incredible opportunity and who are willing to embrace the HomeLovers business model. HomeLovers franchise owners will benefit from experience in real estate or property management, but we have designed the HomeLovers system to accommodate owners with no specific real estate experience. Everything can be managed as long as someone in the organization has the real estate credentials required in their areas. Regardless of your background or experience, we will provide the training, tools, and materials you need. In return, we expect you to bring the right amount of dedication, business skills, and financial backing to the table. Take the next step toward unlocking your business and professional potential, by completing the enclosed Confidential Information Request Form. Once we review and determine if there is a good match, we may contact you to set up a meeting where you can meet us face-to-face. There, you’ll receive the documents and information you need to make an informed decision. You are steps away from an incredible opportunity to help property owners and tenants in your community – while building a solid future for yourself. Thank you for your interest in the HomeLovers franchise opportunity.


Full Service Property Management and Real Estate Investment Solutions Full Service Property Management and Real Estate Investment Solutions HL Franchising, LLC 18205 North 51st Avenue, # 123 Glendale, AZ 85308 Tel: (602) 792-5043 | Fax: (602) 297-6910 Franchise@HomeLovers.com | www.HomeLovers.com/franchising

The information in this brochure does not constitute an offer to sell a franchise. An offering can be made only through our written Franchise Disclosure Document. In those states that require registration of the franchise opportunity, we will not make any offer until after we have obtained effective registration of our franchise. To find out about our current status in specific states, please contact us. If you would like more information about a franchise opportunity, please complete the enclosed confidential information request form. Š 2010 HL Franchising, LLC. All rights reserved.

Franchise Opportunity


Home Lovers