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in Violet Hill. How do you want your customers to feel when they leave the store? Like they just left their most stylish friend’s house and got to raid their wardrobe. I work hard to keep Violet Hill as friendly of an atmosphere as possible. I really don’t want people to feel like they are being pressured at all by my employees or myself to purchase something. We of course love to talk about the pieces we carry, but I know I don’t like to be in a situation where I feel pressured or uncomfortable in a store. We are a very friendly group of girls at Violet Hill and we just like to have fun and chat with everyone! What is your philosophy on shopping and creating a comprehensive yet exciting wardrobe? Buy only what you love, and dress for the gorgeous body you have not the one you want. Remember that comfort is key and wear pieces that make you happy. I always say to my customers: “If you take it home and are excited to wear it that night or the next day, then you know it’s for you!” Are there any recurring tips you find yourself giving clients on how to style themselves that you could share with our readers? It’s most important that you love it! I always have people

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saying they worry what their significant other would think but I say they aren’t the ones wearing it so as long as you’re happy in it, that’s what matters. Personal style is not an easy thing to master. What’s the most common difficulty you’ve encountered with your clients? A lot of clients are nervous to try new things and styles they haven’t approached before. Just because it’s a major trend doesn’t mean it has to work for you so don’t get discouraged. Fashion should be fun! This fall, which trends will you be showcasing? This season I’m all about long sleeved dresses, polka dots, and anything sheer. I also love navy and black in the fall. I find the combination to be very chic, especially when in one outfit—I’m a big believer in blue and black together and brown and black together! How do you find a balance between your personal style and your customer’s style when buying for the store? I won’t bring in anything that I don’t like or wouldn’t wear myself, but I also have to remember that my customers don’t always share my same taste or style. Sometimes I have to compromise; whether it’s on colour, print, texture or shape. Now that I’ve been open

for two years, I feel that I have a much better grasp of who my customer is. I’m able to focus more on making sure I please her while still being proud and excited about the pieces I carry in the store.

"BUY ONLY WHAT YOU LOVE, AND DRESS FOR THE GORGEOUS BODY YOU HAVE NOT THE ONE YOU WANT. REMEMBER THAT COMFORT IS KEY AND WEAR PIECES THAT MAKE YOU HAPPY "

Which are your favourite tradeshows to attend? MAGIC/PROJECT in Las Vegas. I would love to do Capsule in New York and some of the L.A. markets in the near future too.

Profile for Framework Magazine

Framework Magazine Issue 4 - September 2012  

Framework Magazine is an online women's publication dedicated to the essential elements of stylish living. From interviews and how-to’s, to...

Framework Magazine Issue 4 - September 2012  

Framework Magazine is an online women's publication dedicated to the essential elements of stylish living. From interviews and how-to’s, to...

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