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You opened Violet Hill in September 2010 after so many other local clothing boutiques were hit by the recession. Did it feel like a risk?

From the get-go you’ve been cultivating great relationships with local bloggers and fashionfocused media. How do you stay connected?

It did feel like a risk but it was what I wanted to do and I was so passionate about it; I knew it was now or never. I’m happy to say I haven’t looked back yet and the future is looking bright for Violet Hill. I won’t lie, sometimes it can definitely be a struggle, but it’s always worth it when I see a happy customer leave the store and return again at a later date.

I try to stay in the loop by being involved through sponsorship of events, going

What is the best lesson you’ve learned since the store’s opening? Love what you do and be passionate about it. If that isn’t present then you are done before you even start. Also, trust your gut. I’ve second-guessed myself before and have ended up wishing I listened to my intuition. Tell us about your involvement in the Vancouver area fashion community… I believe it’s really important to form connections with the people around you who are focused and passionate about your industry. I am always so pleased to meet new people in the Vancouver fashion community because everyone is so creative and tends to be very friendly and supportive of one another.

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"LOVE WHAT YOU DO AND BE PASSIONATE ABOUT IT. IF THAT ISN’T PRESENT THEN YOU ARE DONE BEFORE YOU EVEN START. "

to fellow store owner’s events, and staying connected online with the people I’ve met in the past few years. They have opened me up to a world of opportunities that I might not have known about in the past. Throwing events and keeping people in the community excited about your store is always great too. I threw an event in March with Monika from The Doctor’s Closet and Georgia from Social Experiment where I invited

local bloggers and people in the fashion scene. It was fantastic because I got to form so many new relationships and got exposure from all of the bloggers who attended, which I truly appreciated. It was how I met the lovely Bria of Framework Magazine after all! That was definitely a great party! We know you love social media—which channel do you spend the most time updating? I dedicate the most time to twitter, but I also go through phases of obsession with different social media outlets. Which one do you enjoy updating the most? Twitter and Instagram! “I look amazing in Valencia,” as Derek Blasberg said in a Sh*t Fashion Girls Say video. Has that helped in building further relationships with your customers? One hundred percent! I am always shocked when people who run their own businesses don’t use social media. It’s such a great way to reach out to people who might not have heard about the store or who may not be in our neighborhood. I can easily showcase new items at the click of a button. PS. It’s free! Don’t we all love that? We certainly do! We also love the friendly, approachable atmosphere

Profile for Framework Magazine

Framework Magazine Issue 4 - September 2012  

Framework Magazine is an online women's publication dedicated to the essential elements of stylish living. From interviews and how-to’s, to...

Framework Magazine Issue 4 - September 2012  

Framework Magazine is an online women's publication dedicated to the essential elements of stylish living. From interviews and how-to’s, to...

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