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Best Use of Digital Technology TABEGAMI SAMA BY MOMENT FACTORY
TOKYO – ‘Great storytelling and excellent use of technology’, the jury said of Tabegami Sama, a temporary exhibition about Japan’s food culture that occupied an abandoned building in Tokyo business district Nihonbashi. Together with Sony Music Communications Japan, Moment Factory designed and executed four installations that told the story of washoku, which means ‘food of Japan’. The Valley invited visitors to explore the environment where rice grows. In this exhibition space, visitors interacted with natural elements while searching for Uka, a fox hiding within the landscape. The 4 Ways
installation focused on four ways to prepare food: boiling, grilling, steaming and frying. Each method was represented by a geometric shape that responded to visitors’ body movements. Sanctuary highlighted the essential ingredients of Japanese cuisine, such as sake, dashi and fermented foods. And Dialogue visualized the connection between rice and the land where it’s cultivated. Guests were invited to compose their own landscapes by shaping rice in a large bowl. The designers, who used various digital techniques, explained a number of hurdles and fine points of their design: ‘For
the four rooms, we had to come up with custom sensor rigs to adapt to the low ceilings and be able to provide the most reactive and robust experience. We used 2D laser scanners to create touch-sensitive surfaces and employed ten depth cameras. The latter were used to track visitors’ silhouettes, their touch gestures and their interaction with the rice bowl in the last room.’ – DK momentfactory.com