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Francesca Macrì/design

www.francescamacri.it

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An extensive research and a rigorous methodology to look beyond common views and obtain innovation.

Francesca Macrì was born in Turin. Prior to receiving a Masters in Industrial Design with a specialization in Eco-Design at the Politecnico di Torino, she studied Graphic Design at the IAAD and did advertising for AroundInside and Altrimenti magazines. For Proges Design, a fashion sportswear manufacturer, she created prints and embroideries. She has received awards from Food Design 5, Corto Dams Festival, Accessori & Design, ManifestaZOOne, Gwangju Biennal Design, Vittorio Bonacina Award, which were published in DAS Design After School, Piemonte Torino Design, Biennial of Young Artist from Europe and the Mediterranean, and magazines Il Sole 24 Ore, Activa, Plastdesign, Modo, and has been noticed at the 13th Edition of the Biennial of Young Artist from Europe and the Mediterranean, RESò International Art Programme (Brazil), Gwangju Design Biennial (Korea), Torino Design Capital, Macef, Milan and Italian show-rooms. In collaboration with 5 of the major european design universities on the Eco and Narciso Project. Her singular methodology and ethic applies to the study of a material or a concept by which she gathers contextual information i.e. social, cultural, ethical, biological, technological and ecological. Francesca Macri’s end goal is to attain innovation; its success is not only in producing a formally designed object but also to nd its links to emotional and symbolic values. At the same time, she ideated the lecture and workshop ‘Theater and Design’, and was assistant-professor of Industrial Design at the Politecnico di Torino. Since 2005, she has always worked in cross-disciplinary projects spanning the visual arts and design. With an inquisitive and conclusive mind, Francesca Macrì has kept a wide, articulated and problem solving vision, resulting in collaborations with academic institutions, large and small industries, and with designers, architects and photography directors.


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BEARING Mechanical Ring For Him and for Her, 2008 Design: Laura D’Aprile, Francesca Macrì White Gold and Diamonds Prototype by Muse engineering solution & design Jewelry worn to reduce fiction between two souls in movement. Competition: Accessori e Design, 2nd prize Exhibitions: DAS Design After School (Nov/Dec08) – University La Sapienza, Rome, Italy. Le Vie del Design (Nov08) - Rivoli (To), Italy.


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OBJECTIVES/zip Zip Necklace, 2010 Design: Francesca MacrĂŹ An ironic jewelry series made from waste products. Objectives gives to discarded materials a new life making accessories with a strong personality.


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SLASH Slash series, 2010 Design: Marco Bernini, Francesca MacrÏ A series of concrete’s urban design. Produced by Cementubi S.p.a. Exhibitions: 100% design London 2010 Super Design London 2010 Il Villaggio del Design, ADI, Pinerolo, Italy 2010 Esperienza Italia 150, Torino, 2011


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SLASH Slash series, 2010 Design: Marco Bernini, Francesca MacrÏ A series of concrete’s urban design. Produced by Cementubi S.p.a. Exhibitions: 100% design London 2010 Super Design London 2010 Il Villaggio del Design, ADI, Pinerolo, Italy 2010 Esperienza Italia 150, Torino, 2011


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PRISMA Bath accessories, 5 pieces, 2008-current Design: Marco Bernini, Francesca MacrÏ Produced by MOD Design Stainless steel and ceramic. Exhibition: DAS Design After School (Nov/Dec08) – University La Sapienza, Rome, Italy


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VASI Bath accessories, 5 pieces, 2008-current Design: Marco Bernini, Francesca MacrĂŹ Produced by MOD Design Enamelled ceramics and stainless steel. Exhibition: Piedmont Turin Design (Jun/Sep08), Palazzo della Regione Piemonte, Turin, Italy


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WEAR-ABLA

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Block-note bracelet, 2008 Design: Francesca Macrì Exhibitions: Denota (Oct/Nov08) – Casa del Conte Verde, Rivoli (TO), Italy Competition: Mentioned by the jury, I Notambuli (Nov/Dec08) CNA Turin Chamber of Commerce, Italy


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BAGRUCCIA Hangers + packaging Solution, 2005. Design: Francesca MacrĂŹ Cartboard or plastic sheet, cut, folded and printed in an economical process to create a bag and hanger simultaneously. Competitions: Winner, Design Biennial (Oct/Nov05) - Gwangju, Korea Winner of 21x21, Macef (Jan05) - Milan, Italy Second prize Crazypack (2010) - Milan, Italy


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Modular Seating, 2005 Design: Laura D’Aprile, Francesca Macrì, David Vassallo Full and empty shapes define the modular wicker seating system. A wide range of combinations and functional solutions make this furniture highly recommended to both the public and private sector. Competition: Winner, Vittorio Bonacina competition- “Wicker, Flexible Design”


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VODAFONE DESK Desk, 2009 Design: Marco Bernini, Francesca MacrĂŹ Commissioned by Vodafone as versatile sales counters and/or conference desks. Trunck can be rotated in 3 positions.


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SEE-BOX Vanity cabinets, 2009 Design: Francesca MacrĂŹ, Marco Bernini Produced by MOD Design Exhibitions: 100% design London 2010 Il Villaggio del Design, ADI, Pinerolo, Italy 2010


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BAROQUE Mirror, 2010 Design: Francesca MacrĂŹ, Marco Bernini Produced by MOD Design


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POP/freccia Roll holder, 2010-current Design: Francesca MacrĂŹ, Marco Bernini Produced by MOD Design Steel Exhibition: Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy


Shelf, 2010-current Design: Francesca MacrĂŹ, Marco Bernini Produced by MOD Design Steel Exhibition: Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy

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POP/skyline


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POP/cuore Hanger, 2010-current Design: Francesca MacrĂŹ, Marco Bernini Produced by MOD Design Steel Exhibition: Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy


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POP/scaletta Towel holder, 2010-current Design: Francesca MacrĂŹ, Marco Bernini Produced by MOD Design Steel Exhibition: Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy


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ECOPIZZA Pizza box, 2010 Design: Francesca Macrì ecoPIZZA is an innovative concept of takeaway pizza REUSABLE it doesn’t alter the tastes, maintains the temperature, is stackable, has a retractable handle, and it is also a dish and it goes into the dishwasher. Competitions and exhibitions: Food Design 6 (Nov10) – London Metropolitan University Food Design 6 (Oct10) – Eataly, Turin, Italy


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SWEET PIERCING

Candy Jewelry, 2008 Design: Francesca Macrì, Laura D’Aprile, Irene Pittatore Scrumptious and transparent jewels to show off, match and… taste: A piercing designed to be eaten. Competitions and exhibitions: Food Design 5 (Oct09) – Eataly, Tokyo, Japan, 2nd prize Food Design 5 (Oct08), artwork mentioned by the jury - Eataly, Turin, Italy


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INTERRACOTTA (Inearthenware)

Packaging for truffles, 2008 Design: Marco Bernini, Francesca MacrÏ, Laura D’Aprile An earthenware casket to hold the precious truffle - fruit of a very special earth, comes with the protective fabric (to keep the funghi moist) printed and cut out as leaves of the plants under which the precious truffles thrive.

Competitions and exhibitions: Mentioned by the jury, The shape of the truffle (Oct08) Palatartufo Giacomo Morra, Alba (CN), Italy, Green Point of Torino Design week 2009, Marco Polo, Turin, Italy, Nominee


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PRÊT-À-DEGUSTER Wine vaporisers, 2008 Design: Francesca Macrì, Laura D’Aprile, Irene Pittatore Pret-à-porter wine-tasting: di-vine tasting. Competitions and exhibitions: Vinitaly (Apr09) – Verona, Italy, Nominee Food Design 5 (Oct08) - Eataly, Turin, Italy Green Point of Torino Design week 2009, Free to be you, Turin, Italy


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SPETTATTORE Workshop, 2008-current Design: Francesca Macrì with Politecnico di Torino and Università degli Studi di Torino An innovative workshop that match Ecology, Design and Theatre to explore our thoughts, our actions and our way to work as designer. More information on: http://www.youtube.com/watch?v=DPOz8EvyMks Politecnico di Torino - Design workshops, 2009 Politecnico di Torino - Design workshops, 2010 High School - Circolo Didattico “Ilaria Alpi”, 2010


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GEOGRAPHY OF CHANGE Interactive website, 2008 Design: Francesca Macrì, Irene Pittatore Project of interaction design, selected for the 13th edition of the Biennial of Young Artists from Europe and the Mediterranean, dedicated to kairos. The project attempts to stimulate artists and visitors to interact with a map of Bari – venue of the event – and leave on it messages recalling the most important and prolific creative change in everybody’s lives. Competitions and exhibitions: Biennial of Young Artists from Europe and the Mediterranean (May08) – Bari Geografia del Cambiamento (Apr/May08) - Artintown, Turin, Italy


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ECO AND NARCISO Material Culture/Design Workshop, 2008 A didactic research and reflection by 6 European Design Academies on MATERIAL, its workmanship and manufacturing. The project, STONE, given to the students of the Politecnico di Torino, aimed to provide designers and manufacturers the necessary elements for the production of innovative objects and/or design solutions. Raw materials, products, manufacturing know-how will  re-design a new geography of the Province of Turin’s landscape which aims to imagine answers of sustainable development by using the dialog between material culture and up-to-date creativity derived from contemporary research. In this process, it was possible to analyze and increase the value of the spontaneous aspects of design and those linked to the history of design on a local level. In the past, the necessity to connect to everyday life or to  ‘nearby’ geography productions was linked to the definition of needs and functions, as well as the evaluations of resources and services; this process has lead to treating raw materials available in the area in terms of the STONE’s ability to be aware of new needs, to be transformed, to adapt to new work ethics, to optimize time, to be capable to bring spontaneous (i.e. non-schooled) design solutions. The observations mentioned in this research range from the manufacturing tools to the landscape of origin, aiming to look for an attitude and an awareness that may provide an answer and a better care of current works. “Eco e Narciso. Cultura Materiale/Design” curated by Rebecca De Marchi and Stefano Mirti (Id-Lab) is in the activities schedule of “Torino World Design Capital”. 6 schools of design : Konstfack Stockolm, Design Academy Eindhoven, Royal College of Art London, Goldsmiths London, NABA Milano, Politecnico di Torino; 6 comuseums of the Province of Turin: Balme (water), Cambiano (clay), Perosa Argentina (cotton), Prali (talcum), Rorà (stone) e Villar Pellice (felt). For stone Gabriele Adriano, Gianluca Alessio, Valeria Castellino, Claudia De Giorgi, Claudio Germak, Franco Giolitti, Francesca Macrì, and students of Disegno Industriale 1°.

A didactic research and reflection by 6 european design academies on Material, its workmanship and manufacturing.

Exhibitions Design Faculty, Politecnico di Torino, Italy Ecomuseum of Rorà (TO), Italy Museo della Triennale di Milano, Italy


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MONETTI TRAY Workshop, 2007 A didactic research on ‘serving trays’ to be used by the students of the Politecnico di Torino for entry of their design projects in the Monetti International Tray Competition. The research includes: definitions, etymology, types, contexts, shapes, handles, supports, ergonomics, functions, manufacturing, maintenance, social and environmental requirements. Through the study of its history, patents, materials, fabrication procedures, through tales, legends, poems, proverbs, visual arts, stamps, comics, videogames, music, advertising... all over the world we obtained a comprehensive scenario for designing an innovative product. Our students E. Elkind, G. Gaido and F. Tosco won the first prize of the international contest with the project “Vassoietta” . Exhibitions: Politecnico di Torino, Italy Host 2007, Milano, Italy


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NEW CERAMICS FOR MONDOVI’

Research project, 2006 A study on ceramics from raw materials to innovative products, through the traditional requirements, the different production methods, the technical and industrial procedures, in order to link tradition and innovation. This thorough study done at the Politecnico di Torino, was commissioned by the Museo della Ceramica, Mondovi to give producers a tool to remain competitive in an evolving market maintaining their territorial identity. Exhibitions: Museo della Ceramica, MondovĂŹ (Cn)


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CONCRETE/CEMENTUBI

Research project, 2010/2011 A study on concrete commissioned by Cementubi S.p.A., to create a tool to remain competitive. The project includes research, new products, new applications and new scenarios for concrete.


info@francescamacri.it


Francesca Macrì DESIGN