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Media Pack Showbiz Food Shopping Travel Action Style Chill Pink News & Talk Rendezvous W hat’s On Arts Exhibitions Little Black Book


About FR2DAY is exactly what the Côte d’Azur and Monaco have been waiting for. An online lifestyle magazine with attitude. Fresh, hip and appealing, FR2DAY is modern media for a modern French Riviera. FR2DAY users are French and expatriates, residents and visitors. They come to us because we are alternative, quirky, irreverent and fun. They rely on us because we provide accurate, well presented ‘what’s on’ information.

The Cote d’Azur low-down. From Monaco to St Tropez. Online.


Content FR2DAY is one of the first Cote d’Azur - Monaco resources of its kind to exist exclusively online. With the internet fast replacing hard-copy magazines and newspapers as the preferred source of information, FR2DAY takes full advantage of its online environment. Our online magazine is constantly updated and fully archived, to deliver timely and comprehensive coverage of the great Riviera Lifestyle.


What’s On


Benefits FR2DAY reaches a highly desirable audience. They are international lifestyle buyers who: •

Live on the Côte d’Azur and Monaco

Have a holiday home in France

Regularly visit the Côte d’Azur or in Monaco

Spend their high disposable incomes here.

FR2DAY users look to us for recommendations, previews and reviews. What to see or do, where to stay, eat, and shop. There is a receptive audience waiting for your message and we’ll make sure you reach it.


Vitals • 17,000 unique monthly visitors. • Over 50,000 monthly page views. • 5.3 average page views. • 6m 49s average time on site. • 25% average monthly growth • Consistently ranked #1 on Google searches. • Launched in May 2009.


Demographics • Côte d’Azur population - 5 million • Over 300,000 foreign nationals • New arrivals 13,000 each year • Over 10 million tourists per annum • Over 20 festivals in Cannes each year • World holiday destination - top five

77% property owners

50% primary residence

55% Female 45% Male

65% aged between 25 and 55

5 hours + online weekly average

High average household income


Advertising Options


Little Black Book We will tell potential clients about your business with some exciting visuals, great copy and a fantastic web presence. A listing in the FR2DAY ‘Little Black Book’ also carries 2 checkable references allowing new customers to approach you with much more confidence.

Our ‘Little Black Book’ provides you with exclusive, cost effective advertising from as little as 15 Euros per month. For more detailed info, please ask for our ‘Little Black Book’ media pack.


Advertorials The Advertorial is an editorial written about your brand, product or service. An FR2DAY writer will discuss with you exactly what message you would like to get across and then put together your feature. Our Key Word Specialist will then review the article and make sure that it contains valid and relevant text to ensure the maximum exposure on the web. Your Advertorial will be displayed on our home page and newsletter for a minimum of one week before being archived to the appropriate channel. Archived content will generate more and more traffic as your content propagates through the online search engines. On-line readers don’t search for ads. They generally look for feature content and information. Advertorials are an ideal fit for this search profile.


Rates Advertisement Description

Position on FR2DAY

Ad Size in Pixels

W eekly Cost

Monthly Cost Per W eek

Main Image

Home Page

381 x 277

300

175

-

Header Sponsor

Home Page

80 x 75

150

128

75

-

-

75

64

56

45

34

Black Book Specific Tab Sky Scraper

Centre Column

Quarterly Cost 1/2 Yearly Per W eek Cost Per W eek

Yearly Cost Per W eek

-

-

50

43

38

30

23

100

85

75

60

40

Black Book

75

64

56

45

34

Specific Tab

50

43

38

30

23

75

64

56

45

34

50

43

38

30

23

Home Page

Black Book

120 x 600

300 x 300

Specific Tab W ide Banner

Home Page

780 x 200

75

64

56

45

38

Right Column

Home Page

300 x 300

75

64

56

45

34

Black Book

60

51

45

36

27

Specific Tab

50

43

38

30

23

page

-

-

89

125

195

Little Black Book

Entire Site

Advertorial

Entire Site

page

299

lifetime

lifetime

lifetime

lifetime

W ide Banner

Newsletter

780 x 200

150

135

ask

ask

ask

Header Sponsor

Newsletter

80 x 75

150

135

ask

ask

ask

Sky Scraper

Newsletter

120 x 600

150

135

ask

ask

ask

Discounts are usually available when ordering two or more products. Advertorial rate includes production, writing, search engine optimization and editing. Please call us to discuss Premium Services such as site takeover, video and our ‘Beyond the Banner’ campaigns. Prices shown are subject to TVA at 19.6% and are for a limited period only.


FR2DAY The French Riviera is a by-word for glamour. So it won’t surprise you that our wonderful sister magazine, LA2DAY, covers the world’s movie capital, Los Angeles. Check it out! Cannes twinned with Beverly Hills. and FR2DAY twinned with LA2DAY. We are building a great brand and this is your opportunity to be part of it. Don’t miss out!

wayne@fr2day.com

Start Promoting your Business today

+33 (0)6 86 79 56 84


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