Page 1

FROM SAND TO SNOW

Seasonal shifts in offerings help companies balance revenue stream. p. 30

INTERVIEW MISTAKES NOT TO MAKE

These 6 blunders will derail a career opportunity. p. 18

WORD-OF-MOUTH RECOMMENDATIONS Grow your business with referrals. p. 16

Going Places

Air, rail, road, and river make the GLBR a transportation epicenter. p. 24


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McLaren Bay Region is Proud to Honor Our Outstanding Employees McLaren Bay Region Employees of the Month for 2016-2017:

MAY 2016

KEITH DOREMUS

JUNE 2016

WIESLAWA BIALEK

SEPTEMBER 2016

TREVOR SOINI

OCTOBER 2016

TENESHA CHOYCE

JANUARY 2017

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JANE PERGANDE

EMPLOYEE OF THE YEAR 2016/2017

ELIZABETH JAMES

JULY 2016

NOVEMBER 2016

MARCH 2017

ELIZABETH JAMES

SHANE WACKERLE

KAREN DORION

AUGUST 2016

DECEMBER 2016

APRIL 2017

MICHELLE BOX

MARY SPENCER

CASSIE VANSUMEREN

Thank you to our wonderful employees for providing exceptional care and great service to our community!


CONTRIBUTORS

Publisher: Marisa Horak Belotti marisa@greatlakesbaymag.com Editor in Chief: Mimi Bell mimi@greatlakesbaymag.com

ALLISON DEAN

is an editor and writer with an MBA from Pepperdine University who has worked with several publishing firms. A native of California, she now lives in Michigan.

JASON DEAN

earned his BAA in journalism from Central Michigan University. He was previously managing editor for C-Suite Quarterly.

Associate Editor: Allison Rosbury allison@greatlakesbaymag.com Editorial Intern: Jessica Allen Art Director: Chad Hussle chad@greatlakesbaymag.com Designers: Joe Jones, Jerry Langmaid, and Andrea Rousse Photographer: Doug Julian doug@greatlakesbaymag.com Photography Intern: Rebecca Owens

KATHRYN LYNCH-MORIN

is director of communications for LERN, the world’s largest association in continuing education and lifelong learning.

MIKE THOMPSON

is a retired Saginaw News reporter. He writes about local government, politics, education, neighborhood groups, and non-profit social services.

Contributors: Beth Bryce, Allison Dean, Jason Dean, Eric Gilbertson, Daniel Handley, Kathryn Lynch Morin, Nancy Sajdak Manning, Terence F. Moore, Jen W. O’Deay, Melissa Russell, and Mike Thompson Advertising Sales Representative: Paul Oslund paul@greatlakesbaymag.com 989-891-1783

INBOX The article (“Carrot? Stick?”) in the March issue of Great Lakes Bay Business did a really nice job of explaining just how much impact a manager has on employees’ performance, and it gave useful tips on how to motivate people you supervise. Thanks for the good advice. – Stephanie Lowery

WE WANT TO HEAR FROM YOU! Letters must be signed and include the writer’s name and address. Please send to: Great Lakes Bay Business, 1311 Straits Dr, Bay City MI 48706, or email mimi@ greatlakesbaymag.com.

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For information, email:

info@greatlakesbaymag.com Great Lakes Bay Business, Volume 7, Issue 2, June 2017 (ISSN 1550-8064) is published by The F.P. Horak Company, 1311 Straits Dr, Bay City MI 48706. POSTMASTER: Send address changes to The F.P. Horak Company, 1311 Straits Dr, Bay City MI 48706. Copyright© 2017 at The F.P. Horak Company. All rights reserved. Reproduction in whole or in part without permission is prohibited.


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Fabiano Brothers

ENJOY RESPONSIBLY © 2017 A-B, Bud Light® Beer, St. Louis, MO


CONTENTS

24

GOING PLACES

Air, rail, road, and river form a transportation epicenter in the Great Lakes Bay Region.

30

FROM SAND TO SNOW

Seasonal shifts in product and service offerings—if aligned with the core business—can help companies balance revenue streams.

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Sponsored Message

materials, resources, and instructions for several age-appropriate math activities. A subscription option is also available for families who do not qualify for the free program or who live outside the targeted region. To qualify for the free program, families must: • Live in Arenac, Bay, Clare, Gladwin, Gratiot, Isabella, Midland, or Saginaw county • Have a 3-year-old old child in the household • Have a household income that is at or below 250 percent of the Federal Poverty Level and submit proof of that income

M

ath in the Mail is part of a region-wide focus to better prepare our students for science, technology, engineering and math (STEM) experiences and STEM careers. It focuses on developing mathematical skills in 3-year-olds by providing the tools needed in the home environment for parents, guardians, and other caregivers. “Research has shown that children build their foundation of math skills in the earliest years of life,” says Lindsay Bryce, coordinator for Math in the Mail. “Math in the Mail is designed to make learning those foundational math skills a positive and engaging experience.” This initiative is funded by Dow Corning and Hemlock Semiconductor through the Dow Corning Foundation, and it represents a collaboration between the Bay-Arenac ISD, Clare-Gladwin RESD, GratiotIsabella RESD, Midland ESA, and Saginaw ISD. Children from Arenac, Bay, Clare, Gladwin, Gratiot, Isabella, Midland, and Saginaw counties can be enrolled in the program. Qualifying families will receive a free kit in the mail, six times per year, which contains

Math in the Mail partners with Great Lakes Bay Region organizations and businesses by allowing them to provide supplemental resources in the kits and by utilizing their employees as volunteers to assemble the kits. So far, partners for the four completed kits have included Mid-Michigan Waste Authority, The Castle Museum of Saginaw, PNC Bank Grow Up Great, The Great Start Collaborative of Saginaw County, Consumers Energy, The Public Libraries of Saginaw, SVSU Math and Science Center, Bay County Historical Museum, Midland Center for the Arts, Mid-Michigan Children’s Museum, and Mount Pleasant Discovery Museum. Dr. Kathy Stewart, superintendent of Saginaw Intermediate School District, is “truly delighted to have an idea literally planned on a paper napkin come to reality. Without the generous support from Dow Corning Foundation, Math in the Mail would still be a dream. Now kits are being prepared to send out to families with 3-year-olds!” Dr. Stewart is excited about children having fun learning early math skills with their families. She thanks those who have contributed and are contributing time, talent, and resources to this initiative. Families can also follow Math in the Mail to gain information and ideas that will help them strengthen their child’s preschool math skills. To enroll, families should visit www.mathinthemail.org, or call 989737-9532. Enrollment is ongoing.

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Matt Felan President & CEO Great Lakes Bay Regional Alliance

Your next business success is waiting by the Bay. www.greatlakesbay.org


CONTENTS BIZ 101

12

STARTUPS

That ‘New Car’ Feel An auto detailing shop brings vehicles back to life.

14

INVEST IN...

Retain Top Talent Learn to notice and combat the telltale signs of employee brownout, a condition that causes workers—sooner or later—to hand in their notice.

16

COACHING

Grow Your Business through Word-of-mouth Recommendations Here’s where to look to find referrals.

18

THE LONG VIEW

Interview Mistakes Not to Make These 6 blunders just about always derail a career opportunity.

20

EXTRAORDINARY PEOPLE Dr. Waheed Akbar

He led the move to create the region’s Islamic Center.

22

CAREER MOXIE Ever Wonder?

Don’t ever stop asking tough questions.

BIZ SCENE

38

WHO GIVES

A Balance Sheet of Giving Yeo & Yeo’s legacy of philanthropy has benefitted the region.

40 46 50

LAUNCH ON THE MOVE EXPOSURE

DEPARTMENTS

2 9 52

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CONTRIBUTORS EDITOR’S NOTE THE CLOSE


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EDITOR’S NOTE

Trains, Planes, and Automobiles—Freighters, too.

T

rade routes. They’re about more than getting something from point A to point B. They’re about more than the freighters that ply the Saginaw River, moving wind turbine blades from The Netherlands to wind farms in Michigan’s Thumb. They’re about more than the boxcars that carry black beans from our growing fields to canning facilities in Mexico. They’re about more than the airplanes from MBS International that deliver your sales teams to a Las Vegas trade show. And they’re even about more than SUVs loaded with fudge-hungry, tourist-dollar-spending vacationers driving North on I-75 toward Mackinac Island. So, what more are trade routes about? They’re really about one thing: connections. The analogy here is: If you have 500-plus LinkedIn associations, you’re considered connected. If you shake hands with hundreds of execs at chamber meetings who you know by first name, you’re connected. Same goes for job-hunting. If a hiring manager in your network reaches out to you first (without your replying to a job ad), you’re connected. And being connected can be a very good thing. What we learn in “On the Go” (page 24) is that the Great Lakes Bay Region is very well connected. Having air, rail, expressway, and port facilities positions the region as a logistics leader. And having not one, or two, or three modes of transportation, but all four methods of transportation, makes us attractive to suitors who want to locate or expand their businesses here. Access to transportation is the No. 1 reason why companies settle their operations where they do. It’s nice to be connected.

Mimi Bell Editor in Chief mimi@greatlakesbaymag.com

V2 2017

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BIZ

101 V2 2017

| 11


BIZ

101

STARTUPS

David Hickey conditions vehicle tires at his DJ’s Detailing

THAT ‘NEW CAR’ FEEL An auto detailing shop brings vehicles back to life.

A

compact Pontiac Vibe presented a big challenge when David Hickey launched DJ’s Detailing three years ago in Thomas Township. His uncle, Mike Hickey, owns and operates a Midas Muffler franchise on Gratiot Road in Shields. David Hickey was looking for some extra income from his treeservice job, and his uncle offered the use of a spare garage bay to serve customers who also might want their vehicles cleaned.  Hickey’s first sale was to a motorist whose Vibe was old enough to need a muffler.  “I knew nothing about this (auto detailing),” Hickey now admits, with a chuckle. He was inexperienced in auto detailing, which sometimes is misunderstood as decorating a vehicle with neon paint or decals. Detailing goes beyond a basic car wash, with intensive cleaning and reconditioning that requires special equipment and extra effort.  For his first job with the Vibe, Hickey conducted some internet research and used trialand-error to ultimately satisfy the customer. His

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by Mike Thompson | photo by Doug Julian

initial detailing fee was $100, less than half of what a better-prepared Hickey receives now.  “Customers ask, ‘How can I get my vehicle back to how it looked and felt when it was brand new?’” Hickey says.  He measures customers’ satisfaction not only by their immediate reactions to his work, but by how many answer his proposals for follow-up maintenance every few months. Hickey, a 2007 Hemlock High School grad, has not followed the standard path of a hopeful entrepreneur. He avoided seeking a loan and started with $500 in savings, which he invested to begin his stockpile of premium detailing equipment. In exchange for his uncle’s offer of garage space, he mowed the lawn and served as an overall janitor in a form of sweat equity. He received planning and operations advice from his uncle’s wife, Liz Hickey, who is an administrative officer for Chemical Bank. “This would not have happened without the support of family and friends,” he says. To build his customer base, Hickey has relied on Facebook social media and good old-fashioned word-of-mouth. Within a few months of his first

Pontiac Vibe project, he gradually realized he was moving toward a full-time enterprise. He gave up not only his tree-trimming job but also his career plan in law enforcement, for which he had earned an associate degree from Delta College. Hickey soon had too many customers to fit at his uncle’s shop, so he purchased a nearby abandoned service station with space for four vehicles at a time. He performed building fixups, from electrical to plumbing and painting, during 16-to-18-hour shifts through the end of 2015. He finally finds more time to relax with his two young children and his fiancée, Brittany Day. His grandfather, Arthur Hickey, owned the former Hickey Oldsmobile dealership on North Michigan Avenue in Saginaw, three blocks north of the county courthouse. His father, Quinn Hickey, ran a pair of former Midas shops. He feels it’s only natural that he now is a businessman on his own. He works in honor of the men in his family and also his mother, the former Kelly Blumke, who passed away during his early childhood. “We still are growing,” Hickey says, “and we expect to continue to grow.”


BIZ

101

INVEST IN...

RETAIN

TOP TALENT Learn to notice and combat the telltale signs of employee brownout, a condition that causes workers—sooner or later—to hand in their notice.

“E 14 |

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Try these 5 tips for revitalizing staff. Be flexible. Allow employees to keep personal appointments and maintain their responsibilities outside of the workplace.

by Allison Dean mployee burnout” is a well-known workplace term, but brownout is less recognized. “Employee brownout,” a term that describes draining productivity, is often a precursor to burnout. A majority of employees will experience brownout at some point during their careers. You’ve likely experienced it yourself. According to the 2013 American Psychological Association report “Stress in America,” 65 percent of employees noted work as a significant source of stress, while 41 percent felt stressed or tense during a typical workday. Defined by noted researcher and consultant Michael E. Kibler as it relates to worker productivity, brownout is also a term used to describe part of the life cycle of a star. Similar to a fading star, when top performers are faced with unmanageable workloads, unsatisfactory work-life balance, and the associated stress, they experience

Keep Employees Engaged

brownouts. They start to disengage, drained of the excitement they once brought to their positions. At that point, the writing is on the wall. Sooner than later, they move on.

Keeping star performers inspired Managers can help employees avoid brownout by being aware of the telltale signs of its onset. Brownout can be hard to identify, because employees are not in obvious crisis. Observant managers will often notice an attitude shift in an employee, with the employee becoming less communicative and less proactive. To reduce brownout, employers need to partner with employees to achieve both professional and personal goals. Savvy employers will also provide employees with outlets and perks as Saginaw-based Morley does with its onsite fitness center, or Bay City-based SC Johnson & Son does by recognizing its employees with worklife balance awards.

Give feedback. Provide positive reinforcement, while helping employees to evaluate and balance their workload. Be encouraging. Support employees’ attempts to maintain healthy lifestyles, keeping work-life commitments in balance. Reward achievements. Provide employees with challenging assignments and offer rewards and perks linked to goals and milestones. Encourage personal and professional development. Actively partner with employees, supporting them in personal and professional pursuits. Doing so will let employees know that they are appreciated, which will open the door to revitalized job performance.


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BIZ

101

COACHING

GROW YOUR BUSINESS THROUGH

WORD-OF-MOUTH Here’s where to look to find referrals.

by Daniel Handley, regional president & CEO, Dale Carnegie Training®

A

re you connecting to your market, knowing what customers want and why they want it? Do you understand the emotional and logical impact of your service, and can you describe it in a compelling way? Do you routinely give the best advice to your customers on ways to improve their situation? If you’ve answered yes, then you have a great opportunity to leverage every interaction and build relationships that can earn you customer referrals. Happy clients are a prerequisite for generating referrals. Stay in contact by inviting them to value-added events such as open houses, seminars, and webinars. Send them articles and

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helpful reports that may be of interest to them or that boost their understanding of an industry issue. If you offer your customers recognition or encouragement or send a birthday card or thankyou note, you’ll make them feel special—because they are to you. Do whatever you can to be genuinely interested in your customers. As a result, you’ll be growing your business. Nothing abbreviates the sales cycle like a good referral. Nothing has a better payback—an almost 50 percent return to those companies who master it. And nothing beats this low-cost solution to growing your business—nothing. So why is so much effort put into finding leads via searching websites, email marketing, posting on social networks, and advertising—often at the expense of taking care of customers and working from a database of referrals (those 40 to 50 percent of customers who are pre-sold even before your sales or marketing team arrive)?

7 ways successful companies make referrals work •

• •

They whiteboard their referral system every year. They ask and answer these strategic questions: How does it work now? What could it be like? What do we need to improve? They make sure that employees are connected to the referral system, knowing their part in implementing it. They remind clients to expect valueadded services, and they aren’t shy

about telling their customers how they rely on referrals to build their business. They ask for referrals. They tell their customers about the kinds of people/ companies they work with—people just like the ones they’re talking to. And they ask customers if they know other people who could benefit as they did. The companies promise to be ethical and professional when they approach the referrals. They might even ask the customers about the best ways to approach the referrals. They prep a client to mention that someone will be calling the referral to transmit a value-added service via a phone call or email. And sometimes they ask the client to set up an introduction. They call the referral and leave a 30-second message stating the reason it would be good to talk. If they don’t hear back, then they follow up with an email. They always follow-up with the customer who gave them the referral to tell them what happened. And they always send a note of thanks.

For more ideas on improving leadership, communication, teamwork, sales, employee engagement, and organizational performance, visit www.dalecarnegie.com, or contact Dan Handley at dan.handley@dalecarnegie.com, or call 1-800-518-DALE.


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Merrill Lynch Wealth Management makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated (“MLPF&S”) and other subsidiaries of Bank of America Corporation (BofA Corp.). The Private Banking and Investment Group is a division of MLPF&S that offers a broad array of personalized wealth management products and services. Both brokerage and investment advisory services (including financial planning) are offered by the Group’s Private Wealth Advisors through MLPF&S. The nature and degree of advice and assistance provided, the fees charged, and client rights and Merrill Lynch’s obligations will differ among these services. Investments involve risk, including the possible loss of principal investment. The banking, credit and trust services sold by the Group’s Private Wealth Advisors are offered by licensed banks and trust companies, including Bank of America, N.A., Member FDIC, and other affiliated banks. Investment products: Are Not FDIC Insured

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MLPF&S is a registered broker-dealer, a registered investment adviser, Member SIPC and a wholly owned subsidiary of BofA Corp. Merrill Lynch and the Bull Symbol are trademarks of Bank of America Corporation. CAP® mark is the property of The American College, which reserves the sole rights to its use, and is used by permission. Certified Financial Planner Board of Standards, Inc. owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER TM in the U.S. Investment Management Consultants Association (IMCA®) is the owner of the certification mark CIMA®. Use of CIMA® signifies that the user has successfully completed IMCA’s initial and ongoing credentialing requirements for investment management consultants. © 2016 Bank of America Corporation. All rights reserved. ARMJQY5N

10/2016


BIZ

101

THE LONG VIEW

INTERVIEW MISTAKES

NOT TO MAKE These 6 blunders just about always derail a career opportunity.

by Terence F. Moore “I can count on one hand the number of people who wrote me a thank-you note after having an interview, and I gave almost all of them a job.” ~Kate Reardon, British journalist and author

D

oes the most talented and hardworking person always get hired when competing in an interview process? The answer, of course, is no. Too many people make mistakes in the interview process that cost them a job offer. Here are six all too common mistakes that derail potential candidates: Being unprepared. You need to do an indepth study of the organization where you’ll be

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interviewing. And, at a minimum, rehearse for the most commonly asked questions: What are your strengths, what are your weaknesses, where do you see yourself in three to five years, and why do you want to work here? Appearing apathetic. It’s not enough to appear interested; the interviewee must be enthusiastic about the opportunity. Talking too much. A good interview is one where the candidate asks good questions and lets those conducting the interview do most of the talking. Talking poorly about anyone or anything. Remember that what you say to one person will be shared with everyone else. Don’t make negative comments—especially about the organization where you are interviewing and people within the company. Forgetting to obtain contact information and to follow-up. In an interview where you meet multiple people, don’t send a follow-up note only to the most senior person you met. Not sending a thank-you note—even if you didn’t get the job. If the decision was made to hire someone else, write a thank-you note

for the opportunity anyway. (Here’s a personal anecdote that demonstrates this point: The first job I really wanted out of graduate school was at the Cleveland Clinic, but they selected another candidate. Nonetheless, I wrote a nice letter to their president after the decision was made. Six months later, they had another position opening for an assistant administrator. Their president called me to offer the position without my having to interview again. It never would have happened if he hadn’t received a follow-up letter from me.) The bottom line is that people get hired because others like you. One last comment. Those conducting the interview will remember some of the first things you say and the last comments you make. Near the end of the interview, consider saying something like: “I don’t know who the other candidates are, but I do know that if I’m fortunate to get this position, no one will work harder at it than I will.” It works almost every time. Terence F. Moore is co-editor of The Health Care Executive Search: A Guide to Recruiting and Job Seeking.


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101

EXTRAORDINARY PEOPLE

DR. WAHEED AKBAR He led the move to create the region’s Islamic Center to give Muslims a place for prayer services and social events—and as a base for interfaith study for all.

by Eric Gilbertson

A

s each ethnic group arrived on these shores or in this region, it announced its presence and pride by establishing a house of worship. And so there are cathedrals and churches bearing the names of favorite saints of the countries from which Polish, French, Italian, and Eastern European Catholic parishioners came. Germans and Scandinavians built Lutheran institutions. Englishmen and Scots built homes for their Anglican, Wesleyan, and Calvinist denominations. Jewish arrivals created synagogues. And waves of migrants from the American South, including those from the great 20th-century AfricanAmerican migration, constructed or adopted edifices in which to gather and hear Pentecostal,

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Baptist, or African Methodist Episcopal music and preaching. This was and is a very American thing to do—an act of faith and a bold statement of belonging, a declaration that this was home. So, too, it is with our newer arriving neighbors, many from the Middle East and South Asia, who add not just to the success of our economy but also to the richness of our polyglot culture. None of these houses of worship happened by divine intervention alone, of course, although all are believed to be divinely inspired. Each also required human leadership from those with the vision and commitment to create sanctuaries for the inspiration of believers. Dr. Waheed Akbar was born in Pakistan and raised there and in Saudi Arabia when his father served as ambassador for his home nation. After medical school in Lahore, Akbar and his wife, Raana, also a physician, immigrated to the United States. Waheed completed a residency in orthopedic surgery and a spine fellowship at Columbia Presbyterian Hospital in New York City.

The couple came to Michigan for Raana to complete an allergy fellowship at Wayne State University. Waheed was recruited to practice orthopedic and spine surgery in Saginaw. As he tells it, “We thought we would stay in Saginaw for a short while. ...Once we started our practice, we were so comfortable with this beautiful community that we decided to stay and bring our family up here.” The Akbars became not only highly respected physicians, repairing injuries and relieving suffering for thousands of their neighbors, but also prominent citizens in their adopted community. And they raised their children, who have gone on to their own professional successes, to know that Saginaw would always be their hometown. Raana, who was appointed by former Gov. John Engler to the Saginaw Valley State University Board of Control, personally led the effort to organize a regional interfaith prayer service to remember and honor those lost in the 9/11 attacks, bringing together clergy and hundreds of worshipers on the first anniversary of that tragedy. In 2004, Raana and Waheed together received the Spirit of St. Vincent Award from


St. Mary’s of Michigan for their long and caring service to patients and the larger community. When the Akbars first moved to the Great Lakes Bay Region in 1982, there was a small Islamic Center in Saginaw. But as the Muslim community grew in size, it became apparent that the congregation needed a larger facility for prayers and for gatherings and social events. Around 2007, the couple set out to make that happen. They and others in the faith community agreed on a site in Saginaw Township, undertaking an architectural competition to develop a design. The selection included traditional Islamic and contemporary overtones—“of a quality and design the Great Lakes Bay Region at large and the Muslim community would be proud of.” They faced an early obstacle. “As loans and interest were frowned upon by our religion, we had to arrange cash to build the center,” Waheed says. So they and others contributed generously, persuading friends to do so, too. The Islamic Center now is a graceful and striking structure that beautifies the open landscape of Saginaw Township. It was intended

primarily for the prayer services and social events of Muslims, but as Waheed notes, also “to help us do interfaith work as well as our inviting students and other groups to learn about our religion.” And, with characteristic humility, he insists that “this project was successful because a team of dedicated volunteers, once on board, put their hearts and souls in it to make it successful.” When the center was completed in September 2011, the entire regional community was invited to an opening event. The parking lots were filled, and traffic police were needed to accommodate all the friends—those from all faith communities—who came to celebrate the creation of this spiritual home for their Muslim neighbors. The only sad note to this happy story is that Raana, Waheed’s beloved wife and partner in this initiative, had passed away, in 2009, after a long struggle with cancer. But in faith, Waheed knew that she had seen their dream realized from a place without sadness or pain. These words were spoken in Arabic at a memorial service for her: “To Allah the Almighty, we all belong and to Him we shall all return.”

Sometimes we lament the migration of people and talent from our region, though this is surely an inevitable consequence of our modern, highly mobile society and economy. Often overlooked, however, is how truly fortunate our nation and region have been because of the talented and committed people who have been attracted here to pursue their callings, to worship in their faith, and to make this their home. In fact, where would our medical, academic, and technological institutions and our businesses be without talent imported from other lands? Perhaps Dr. E. Malcolm Field, who was instrumental in recruiting the Akbars to this region, said it best: “Dr. Akbar is a kind, compassionate physician and person of great depth. It has been my privilege to have Waheed as a friend, colleague, partner, and physician. Saginaw is blessed with a person so devoted to patient care and the community.” Eric Gilbertson is president emeritus at Saginaw Valley State University and the proud grandfather of six children. To comment on this article, contact him at erg@svsu.edu.

V2 2017

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BIZ

101

CAREER MOXIE

EVER

WONDER? Don’t ever stop asking tough questions.

by Beth Bryce

S

everal years ago, I was shopping with a best friend when suddenly she surprised me with a gift. Giggling, she handed me a book she had purchased while I was looking at woolen mittens. I remember the mittens because I was freezing (think Chicago in winter). At that time, not only was I cold, but I was also struggling to define who I was longing to be.

22 |

V2 2017

The book she gave me, Ever Wonder, helped me beyond measure and taught me a powerful lesson, which is this: When in discovery mode, learn to ask great questions. Well-crafted questions can stimulate, draw out, and guide discussion. Every question you ask should help you either gather facts or form an opinion. This advice is from me, unofficially “The Queen of Asking Tough Questions.”

Ask yourself these questions • • • •

Are you the type of person with whom you’d like to spend the rest of your life? Are you living a life of action or reaction? Do you have enough risks in your life to stay alive? Is it true that you have to see it to believe it, or do you have to believe it before you can see it?

Have you begun today what you wish to be tomorrow?

These are the types of questions to ask yourself, rather than senseless questions such as “Am I good enough?” or “What if I fail?” Yawn. Let’s agree to stop asking senseless questions. Deal? Tony Robbins, a life success coach, states: “Successful people ask better questions and, as a result, they get better answers.” If you’re looking for greater self-awareness and life-enriching changes, reflect on the questions you are avoiding asking. Stop hiding, and face them head on. My Dear Reader, are you wondering? Please don’t ever stop. Your life will thank you immensely for it. Stay curious, My Friend. Beth Bryce is a career strategist and transformation coach. To comment on this article or to share your own observations, contact her by email at bethkbryce@gmail.com.


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FEATURE

IL, ROAD, AND RIVE R FORM RA , YN A TRANSP RYN L CH-MORIN | P IR H ORTATION EPICENTER IN THE HOT AT

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GION. S BAY RE E K A L T A E R G E

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t a time when more business is being conducted than ever before via wireless routers and webcam conference calls, it can be easy to forget that local and global corporations in the Great Lakes Bay Region need easy access to the physical world and not just to the World Wide Web. Thanks to easy access to water, rail, air, and road transportation, businesses in our region are within a stone’s throw of getting their products, parts, or people just about anywhere in the world. But just how important to the economy is the area’s proximity to a shipping channel or a major highway, for example? Very, says JoAnn Crary, president of Saginaw Future, which aims to generate new investment and job growth in Saginaw County. “One of the most important factors in locating a business is transportation access,” says Crary. “Many areas in our country have multi-modal transportation systems, combining two or

more modes to move goods. In Saginaw County, we are extremely fortunate to have all four modes of transportation, including air, expressway, rail, and port facilities. This makes our community incredibly attractive for businesses in the logistics and other industries.” Saginaw County has been a leader in transportation logistics with multi-modal systems, which include rail, port, air, and highway accessibility, Crary says. She adds that in the past three years, 11 logistics and transportation companies have invested $37.8 million, creating and retaining 310 jobs in the area.   The rest of the Great Lakes Bay Region can boast the same ease of access, making the area attractive—and affordable— when it comes to business development and expansion. The region’s infrastructural achievements haven’t gone unnoticed. In 2016, Business Facilities, a national economic development trade publication, ranked Bay County ninth in the country among the nation’s logistics leaders. Although it was included on a list among much larger cities such as Houston and topranking Memphis, Bay County was selected for many of the same reasons: effective highway systems, proximity to an international airport, a viable shipping channel, and easy access to rails. “We are starting to get noticed in the state and even nationally,” says Trevor Keyes, interim chief executive officer of Bay Future. “When you start looking at the region as being multi-modal, it is really impressive.”

V2 2017

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BLOWING IN THE WIND

One of the best examples of the Great Lakes Bay Region’s logistical prowess is one that’s also quite visible: wind power. Construction of wind farms in the region have required turbine components to be shipped via rails, roads, and the Saginaw River. Before the blades were loaded onto railcars or custom-fitted semis, they were transported by water. Delivery of the wind turbine blades—shipped from the Netherlands to Bay City— helped to put the region on the map for other industry and logistical opportunities, says Paul Strpko, facility manager for Port Fisher Terminals and Bay Aggregate on the Saginaw River in Bay City. “Once you’ve had foreign vessels and other large carriers [deliver], it really puts the port on the radar as a point of entry for other opportunities out there,” Strpko says. International passages are possible thanks to the St. Lawrence Seaway System. Strpko says new opportunities, such as transporting materials for new and emerging industries, coupled with the potential for deepening of the shipping channel, are good for the recently declining shipping industry, which can be more cost efficient for businesses and often less disruptive for the public. A ton of cargo, for example, can be carried via ship 607 miles on a single gallon of fuel while the same gallon of fuel would only carry the same cargo 59 miles on a truck or 202 miles by train. The 2016 shipping season saw 113 vessel passages, only three more than the 10-year low of 2014, and a decline of more than 200 percent from 2005, according to data from the Great Lakes shipping data tracking website, www.boatnerd.

Keyes and Crary both say that supporting the evolving shipping industry, which had primarily been limited to aggregates and housing materials in the past, is a top priority for their organizations. “We continue to seek companies in the region that might consider shipping by water if larger vessels were able to access area port facilities,” says Crary. The U.S. Army Corps of Engineers is currently carrying out a feasibility study to determine if deepening the shipping channel would result in a positive economic impact. “There is more opportunity to get larger vessels further down the Saginaw River, but it is imperative to move forward with maintaining and improving the natural resource we’ve been given,” says Keyes. Even with cargo passages on the downslope, the state’s 33 active ports handled 14 percent of the 479 million tons of freight transported in Michigan in 2014, and handle an average of 70 million tons annually, according to data from the Michigan Department of Transportation.

$100 million to the region in direct, indirect, and induced benefit. Nagel says the same study shows local businesses save more than $7 million per year, factoring in time and travel costs, using MBS (as opposed to using a different airport). In 2016, MBS saw a total of 241,748 passengers go in and out of the airport, a 2.6 percent increase from 2015. Nagel says the majority of those passengers are business-related, but the airport does a good amount of leisure traffic as well.  Commercial flights aren’t the only thing affecting the economy of MBS. Nagel says of the 20,000 total aircraft operations, approximately 8,000 were airline operations, while 12,000, or 60 percent, were non-airline related. These operations could be business aircraft, air ambulance, law enforcement, air freight, or even a private pilot visiting MBS. According to Crary, the airport’s cargo routes are key supply linkages and distribution paths for many regional businesses. MBS had 164,219

UP IN THE AIR

In 2012, a year ahead of schedule, a new $55 million terminal opened at MBS International Airport, signaling a new era in the Great Lakes Bay Region’s connection to the rest of the world. Construction of the terminal was an economic boon to the region itself, and it now serves well as a brand new “front door” to the Great Lakes Bay Region, says Jeff Nagel, MBS airport manager. “With the current service at MBS, Delta, and United, passengers can get to hundreds of world-wide destinations with just one stop,” Nagel explains. An Economic Impact Statement recently completed by the airport shows that MBS has an annual impact of over

“ With the current service at

MBS, Delta, and United, passengers can get to hundreds of world-wide destinations with just one stop.” ~Jeff Nagel, MBS airport manager

pounds of air-carried cargo in 2015, which was a 915 pound increase from 2014. “We are fortunate to have a state-of-the-art terminal, passenger, and air cargo service through MBS,” Crary says.


HOME REAL ESTATE BY CENTURY 21® SIGNATURE REALTY

JUN E 2 0 1 7

Saginaw

Midland

Frankenmuth

Bay City


For all listings, visit c21signaturerealty.com

11307 GEDDES RD, THOMAS TOWNSHIP Nestled on 4.6 wooded acres and pond, this one of a kind home in Thomas Twp is incredible inside and out! You’ll love the open floor plan, hardwood floors, kitchen w/hickory cabinetry, new appliances, corian, large center island w/seating and pantry, dining and sitting area is a beautiful solarium. Second floor is a large, private, master retreat. A large bedroom, cathedral ceilings, glass block walk-in shower, soaking tub, walk-in closet, private

office and outdoor balcony. Features include 4 bedrooms, 2.5 bath, 1st floor laundry, living, dining, family room, finished basement with an additional family room, workout area, wine cellar. Additional 36 x 28 barn with 2nd story workshop. Entertain at the pavilion, have a cozy fire by the pond, swim, play tennis, basketball or just relax and enjoy the view from your screened porch or balcony! Don’t miss out - call for your personal showing today!

$53 0 , 0 0 0

3621 MANNION RD, SAGINAW TOWNSHIP Be inspired by the details of this home in Saginaw Twp on a secluded 8.9 acres! Quiet elegance, rustic decor and earth tones throughout give this home a warm, friendly feeling. A large family kitchen w/huge center island, custom hickory cabinetry, granite, copper farm sink, and high end appliances with large eating area. First floor master suite offers a luxurious space to end the day with a private patio, large WIC, bath w/heated slate floors, WI shower, Jacuzzi, granite, and copper sinks. This home is updated throughout

$52 5 , 0 0 0 K A Y DEN A RDO

kaydenardo@gmail.com 98 9. 860. 0438

featuring 5 bedrooms all w/WIC’s (two master suites), 4.5 baths, 1st floor laundry, formal LR and DR, four season room, library and media room! Nature abounds on the private setting with walking trails, playscape, and a 40X56 outbuilding built in 2014 featuring a fully finished/insulated interior, custom workshop, loft, GFA, cable and wifi. Perfect for indoor playing, sports training, entertaining, along with ample space for boats and trailers. Call today!


For all listings, visit c21signaturerealty.com

9160 KEN N E DY C T, T HO MA S TWP

748 0 MCCARTY, SAGINAW TWP

Don’t miss out on this stunning craftsman style home built in 2007 and set in a quiet subdivision in Thomas Township. Quality built by Beagle Construction, this home features more than 3,500 square feet of living space plus an additional 1,500 square feet finished in the lower level! The home boasts 3 main floor bedrooms including a great master suite with large relaxing bathroom and spacious walk in closet, a 2nd floor guest suite, large living room with fireplace and floor to ceiling windows, formal dining room with built ins, separate office space with wood floor, and a stunning kitchen with wood ceiling, adjacent breakfast nook, stainless steel appliances, and granite counters. The finished basement boasts a possible 5th bedroom, or 2nd office, full bathroom, cozy family room with fireplace and corner daylight windows, full kitchen, and an exercise room. The privacy fenced backyard with patio, three car garage, and large main floor laundry room complete this amazing home.

The picturesque setting is at the heart of this Saginaw Township home. Nestled on 9.28 acres just minutes away from everything Saginaw Township has to offer and easy access to Midland and Shields, this well maintained home was built in 2000 and offers nearly 3,000 square feet of living space, 4 bedrooms with potential for 5, 2.5 baths, a main floor master suite, and a two story great room with beautiful views of the scenic landscape and pond. The home also boasts hardwood flooring & trim, a stone gas log fireplace, updated kitchen with granite and hardwood cabinetry, newer furnace AC & HWH, main floor laundry, and a finished basement adding 1,200 additional sqft of living space. The property has city water, natural gas, and sprinkler system as well as a 37x48 stick built barn with attached 40x42 riding arena with large attached paddock. The 20ft deep pond with fountain, waterside gazebo and composite decking complete the outdoor living space. Call today for your personal tour.

$40 9 , 9 0 0

$429,900

3275 S GRAHAM, SWAN CREEK TWP

9 E MAIN STREET 401 & 404, BAY CITY

Words are inadequate to describe this stately five bedroom, five full baths, 3 half bath French country estate located in Saginaw County. Set on 25 acres, this 8,000 square foot magnificently landscaped home offers 2 full kitchens, stone fireplaces from a 1700’s castle and extensive paver patios overlooking a three acre stocked lake. Additional highlights include enchanting gardens and custom built-ins throughout the home. A home for gracious living & entertaining!

Experience Uptown Penthouse Living. Wake up in your spacious master suite, get ready for work in your large walk-in closet and relax on a 400 square foot balcony. With over 1,700 sq. feet of living space, Uptown Bay City has a unique Penthouse space just for you. With design and amenities like none other, the penthouse condominiums feature two bedrooms, two full and one half baths, a dream kitchen with quartz countertops, full height tile backsplash, Sub-Zero & Wolf appliances, and an open floor plan highlighting the custom kitchen cabinets. The condo also boasts 10 foot ceilings throughout with led recessed lighting, Marvin wood windows, smart home automation system controlling the Hunter Douglas Silhouette window treatments, surround sound, and lighting, and Schonbek handmade light fixtures. Residents also get to enjoy the heated secure parking garage with private storage, and snowmelt sidewalks throughout the development.

CALL TO REQUEST PRICE

$495,000 JAN HA UC K

jan@iknowsaginaw.com

989.798.5217

AND R EW HA U CK andrew.hauck@c21.com

989.798.2981


For all listings, visit c21signaturerealty.com

1800 CENTER AVENUE, BAY CITY Exceptional 6 bedroom residence that includes a 2 bedroom carriage apartment with recent updates in kitchen and bath. Main house features include full sweeping front porch, formal foyer with open curving staircase, crown moldings, hardwood floors, solid wood pocket doors, butler’s pantry, Corinthian columns, multiple fireplaces, updated kitchen has commercial appliances as part of the renovation. Sunny and bright breakfast room for the morning ritual or casual family meals, Original gum wood library makes a great TV/media room or den. 3 car garage w/ 2 bedroom carriage apartment. Additional parking spaces on the property. Gated entrance.  Two oversized en suite bedrooms and guest rooms on the second floor. The landing features morning coffee bar. This is a rare opportunity to purchase a historic home in this condition. May be sold furnished.

5653 FIRETHORNE DR, MONITOR TWP Fabulous 4 bedroom free standing condo in desirable Cortland Farms South. Enjoy views of the pond from your living room, breakfast nook or sun room. Custom cabinets in the kitchen, master suite with private bath and walk-in closet. Fireplace in the living room and a den on the main floor. Lower level has train room/workshop, great room, bedroom with private bath and tons of storage. Conveniently located one mile north of I-75 for easy access to downtown Bay City, Saginaw or Midland.

$48 0 , 0 0 0

6394 GOLF POINTE, BAY CITY Golf community Frankenlust Twp, heart of Great Lakes Bay Region. Feels like a home, lives like a condominium. Panoramic views of the golf course & water. All on one floor, elevated deck freshly stained. 2 way fireplace provides enjoyment from kitchen & living space. Formal dining room, Master suite w/ walk in closet, 4 pc bath & view of deck & pond. Sunny, bright kitchen, pantry, breakfast bar, fully applianced, perfect “gathering” space. New carpet, new roof, dimmer switches thru out.

Custom kitchen is open to the breakfast nook and living room. Sunroom and deck are just off the breakfast nook. Spacious first floor laundry room and half bath just steps away from your two car garage. Call me to schedule an appointment to see this beautiful home.

$289,900

$24 9 , 9 0 0

L AURIE BUSH

laurie.bush@century21.com

989.326.1755

D ONNA T E T IL

donna.tetil@gmail.com

989.714.5675


For all listings, visit c21signaturerealty.com

24 65 M OO NG L O W , SAG I N A W TWP Welcome to Saginaw Township’s most affordable standalone Condo development: Nova Ridge. Whether you are looking for your first home or downsizing, these well-designed 1,240 sq ft ranch-style homes feel spacious and don’t skimp on the comfort: 3 bedrooms, 2 full baths, kitchen with stainless steel appliances, granite counter tops and ceramic back splash, first floor laundry, and two-car garage. Quality built by Geiersbach Builders, the low taxes, “Energy Star” rating, and optional lawn/landscape/snow service help you make the most of your time and money! With prices starting at $139,900 ($159,900 with basement), you’ll be hard pressed to find a better value anywhere!

$15 9 , 9 0 0

494 W KESSLER COURT, SANFORD Outstanding contemporary on the lake. This quality built custom home sits on a 1.4 acre lot with 150 feet of shoreline on Sanford Lake. Over 4000 sq ft of living space provides room for large gatherings inside and out. The multi-level floor plan offers many quiet spaces to find peace and solitude as you commune with nature. The generous master suite a true retreat space includes a 5 piece bath with spa tub, water closet and heated marble floors, your own personal gym, a private sitting room with stunning views of the lake and a custom closet. Quality craftsmanship shines through the solid wood custom cabinets and shelving in every room and gleaming hardwood, marble or ceramic heated floors throughout. Over 1400 sq ft of deck, sea wall, dock and sandy beach give you your very own summertime resort. The 3 car heated garage will be the perfect spot to tinker away the rainy days. Everything you could wish for on the lake rolled up in one, perfect package. Call for your personal appointment.

M OON G L O W , S AG I N A W TWP Floor Plans are basically same in either style ranch, with or without basement, 3 bedrooms, 2 full baths, master with shower - main bath with tub and shower combination, kitchen with all stainless-steel kitchen appliances included, granite counter tops in the ones with basement, ceramic tiled back splash, first floor laundry, 2 car garage with door opener, flooring and window blinds are included as well. Hallways are all wide enough for a wheelchair, doorways are 36 inches wide as well. Outside includes a landscaped yard. On the ones without basements we are offering $2000.00 paid toward closing cost until February 28, 2018

$13 4 , 9 0 0

C O N N IE REPPUH N reppuhn@aol.com

989.239.2895

$551,000

EUGENIA JAR E M A eugeniajarema@yahoo.com

989.284.7931


For all listings, visit c21signaturerealty.com

2488 E. RAVENWOOD DRIVE, LARKIN TOWNSHIP Remarkable Retreat on Ravenwood! This truly unique, custom-built home is located in Larkin Township’s premiere neighborhood. The design elements are exceptional with hand-crafted carpentry and high-end finishes at every turn. The grand staircase anchors the architecture and leads to a very special executive office space with an eagle’s eye view of both the first and second floors! Featured amenities include beautiful hardwood flooring, gorgeous

granite, chef ’s kitchen, 5 bedrooms, 3 en-suites, fireplace, and finished lower level complete with wet bar and fitness room. This home was meticulously constructed with the finest materials...the exterior masonry is outstanding, the outbuilding is spacious enough for an automobile, and the outdoor landscape expansive enough to create the garden oasis of your dreams!

$46 0 , 0 0 0

2266 MOCKINGBIRD LANE, LARKIN TOWNSHIP A Gorgeous Setting for a Dynamic Dwelling! This property offers a plethora of fabulous features and many new updates. Everything you’ve dreamt of in a home for less than half the cost of new construction. Consider your new home complete with over 3200 square feet of finished living space, bright and functional kitchen, newer stainless steel appliances, executive office, beautiful built-in cabinetry, fireplace, first floor laundry and finished lower

$42 7 , 0 0 0

C A RO LYN MA YN E carolyn.mayne@century21.com

989.798.9008

level entertainment environment. Outside, you will enjoy the 4-car garage, new concrete patio and stone-crafted bon-fire pit. Looking for more?... The neighbors in this well-established subdivision are very congenial. Socialize, seek solitude, settle in, slow down, and enjoy living in this lovely Larkin Township locale.


For all commercial listings, visit c21commercialteam.com

5560 GRATIOT, SAGINAW

5675 BAY, SAGINAW

Excellent office building in the heart of Saginaw Twp. Gratiot Rd. visibility, multiple tenant opportunity. Class A.

Excellent investment on Bay Rd. near SVSU. Tenants include; Bicycle Village, Game On, Jett’s Pizza, Hockey World, and more.

15,860 SF | $ 935,000 | $58.95 PSF

37,500 SF | $3,100,000 | $82.67 PSF

7940 WEBSTER, FREELAND

3941 TRAXLER CT, BAY CITY

This building, located in Freeland, consists of 4200 sq. ft. of warehouse space with 7 overhead doors and an additional 1560 sq. ft. of office space. It is centrally located in the Great Lakes Bay Region with easy access to Saginaw, Bay City, and Midland.

Premier office location in Bay County, ideal for businesses needing high exposure. Nicely situated office/ medical site in high traffic count location in Monitor Township right off of I-75. Class A.

5,76 0 S F | $159,000 | $27.60 PSF

1 5 ,0 0 0 S F | $1,200,000 | $80 PSF

KEN KUJAWA

kenneth.kujawa@century21.com

BRIDGETTE STALLINGS BridgetteStallingsC21@gmail.com

MARK MORFORD marksmorford@yahoo.com

9 89.921.7002


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FEATURE

V2 2017

| 27


ON THE ROAD

Residents of the Great Lakes Bay Region can make their way Up North or all the way to Florida thanks to I-75, which also provides businesses with critical logistical access to the region and to the rest of the state. Crary says it is because of this access that many companies are investing, locating, or expanding in the region. FedEx Ground Package Systems, for example, recently constructed a 213,500-square-foot facility to serve as a distribution hub for middle and northern Michigan. Businesses like Bay County-based Fabiano Bros., for example, can easily and quickly transport stock by truck from its 100,000-square-foot Monitor Township headquarters (which nearly sits on US-10 near the I-75 on-ramps) to anywhere in the region, state, or even its Wisconsin location. “Michigan’s location as a state is within 500 miles of half of the United States and half of the population of Canada; it provides unparalleled access to so many markets,” says Keys. “There is no comparison.” To support and positively impact businesses and the economy, state trunklines, M, I, and US routes, need to be adequate,

says Jocelyn Hall, Michigan Department of Transportation Bay Region spokeswoman, but so do local roads and service drives that lead to those businesses. “In the last 10 years, there have been seven projects, totaling more than $6.3 million, that have been awarded within the Great Lakes Bay Region,” Hall says. “Infrastructure that is well maintained and built to accommodate the volume of traffic is essential in attracting new business.”

A TRAIN IN THE DISTANCE

Rail also plays an important role in the Great Lakes Bay Region’s transportation dominance, and it is essential to keeping agriculture and industry competitive, says Michael Williams, vice president of corporate communications for Genesee & Wyoming Railroad Services, Inc. The national, or Class I, freight railroads connect the major cities across the country. The Great Lakes Bay Region is the rail hub of the United States, with all seven North American Class I railroads serving Great Lakes states. According to Williams, short-line railroads often provide the “first and last mile” to the customer, providing

the vital link for many businesses and smaller communities with the national rail network. “More than a dozen Genesee & Wyoming-owned short-line railroads serve the Great Lakes region,” Williams says. “Since many of our short lines connect with more than one Class I railroad, they offer customers flexibility in routing.” The agriculture industry accounts for about one-third of all current rail traffic in Michigan’s Northern Lower Peninsula, according to a 2014 report prepared for the Michigan Department of Transportation by The Tioga Group, and demand for regional agriculture products is only expected to grow. When the report was published, Consumers Energy in Essexville was the region’s largest rail user with its demand for coal, but the coal-fired plant at that location has since closed. Demand for rail access is still high, though, even with Consumers Energy and among other regional companies including Dow Chemical Co., S.C. Johnson & Son, ConAgra Foods, Archer Daniels Midland, and Star of the West, which ship and receive products and raw materials throughout the United States, Canada, and Mexico.

“ Michigan’s location as a state is

within 500 miles of half of the United States and half of the population of Canada; it provides unparalleled access to so many markets.” ~Trevor Keyes, interim chief executive officer, Bay Future

GOING FORWARD

While the essential location of the Great Lakes Bay Region will remain, ongoing infrastructure overhaul and improvement projects will help

sustain the vitality of its valuable transportation means. “It’s going to take time, energy, funds, and a shared vision of where we want to be,” says Keyes. “We’re fortunate because we already have the basics in place.”


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FEATURE

from

SAND to SNOW SEASONAL SHIFTS IN PRODUCT AND SERVICE OFFERINGS—IF ALIGNED WITH THE CORE BUSINESS—CAN HELP COMPANIES BALANCE REVENUE STREAMS. BY JASON DEAN | PHOTOS BY DOUG JULIAN

When you open a business in the Great Lakes Bay Region, you understand that there are “conditions” involved. In other words, “Four Seasons” means more than a resort chain or a singing group. It’s a way of life.

The region’s economic development owes much to the hearty souls who arrived in the mid-to-late 1880s, attracted by a burgeoning logging industry that heated up during the frigid fall and winter months. While the boom did not last due to finite resources, the more temperate months of the year offered workers a compelling argument for staying in the area. In owning a business that is dependent on the amount of sun, snow, or showers in a particular season, you learn how to survive through the months of, shall we say, less abundance. Whether that means strategic planning or expanding services to boost revenue during traditionally slower periods, the fact is that you must account for the seasonal transitions specific to the region. Those who switch to “autopilot” during off-season, do so only because they can. All others adapt. If you can supplement your existing services with offerings that diversify your core business, you stand a better chance of finding success in the marketplace. Diversification is far from a new concept, but technology has widened the playing field in recent years, with opportunities to reach a wider audience than ever before.


The Great Backyard

A company offering a full menu of outdoor home services such as decks, patios, paving, streams, fountains, pools and spas, lighting, and more would translate into year-round business in warmer climates. “The industry in Michigan has a 34-week season,” notes Paul Reder, president and CFO of Reder Landscaping in Midland.

Paul Reder and Dan French

Being a one-stop design, landscaping, and maintenance resource has allowed the company to build longstanding relationships with its customers. And as far as the other 18 weeks of the year, Reder says, because of how much work there is during the spring and summer, “most of the staff don’t mind a short layoff during slower times.”

Off-season services such as snow removal, salting, winter pruning, and holiday landscape lighting also contribute to the overall bottom line, says Reder. To keep customers engaged year-round, newsletters with updates and sales are sent approximately every other month. There’s also a blog on the company’s website, updated regularly with tips, trends, and news.

Ultimately, there are more options than ever before for staying visible to today’s customers, even when the winter hibernation sets in. Social media, rewards programs, expanded product lines, and diversified offerings can all supplement your core business. All of which comes back to the point: If you want to be around to evolve, you need to adapt.

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FEATURE

Paul Reder and Dan French

Balancing the seasons

The Stable Outdoor Outfitters in Saginaw opened in May 1972 as a bike shop. Six months later it was a ski shop, keeping pace with the region’s seasonal shift. This biannual balance has served the business well, as The Stable has become the largest ski dealer in Mid Michigan. Bikes still account for a good percentage of business, says Store

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Manager Tom Hensel, who has been with the company for 20 years. “Business is so reflective of the weather,” he says. “What’s nice about bikes is they are a year-round revenue generator.” As for the trends, it’s important to stay abreast of industry developments and strategize based on those factors. Summing up the past few decades, Hensel pointed out that mountain

Denny Whalen

bikes were in vogue 20 years ago. Then Lance Armstrong rose to fame, and road bikes became the thing. “Now it’s mountain bikes [and] fat tire bikes like it was in the ’90s,” says Hensel. The combination of specialization and choice makes it a particular challenge to have everything available and stocked in the store. “There are so many different choices,”

says Hensel. “Controlling our inventory by season, we learned to buy for the store,” he adds. Closeout sales to make room for new inventory are also effective ways to bring customers in during non-peak times. The Stable additionally has an incentive-based rewards program, which keeps customers engaged throughout the year.


SEASONAL DEPARTURES AS THE MERCURY RISES AND FALLS, BUSINESSES ARE FINDING NOVEL WAYS TO ATTRACT NEW CUSTOMERS. BY JASON DEAN When you operate a specialty business in an area that experiences temperature fluctuations, there are novel ways to expand your brand and deepen the connection with your customer. Agriculturally-specific businesses find alternative ways to utilize their land. For instance, a dude ranch in Montana may shift to a hunting lodge in the winter. A winery in Washington operates a vineyard in the summer and then shifts to tastings with food pairings in the winter. A dairy farm in Connecticut opened an ice cream shop and café on the premises to stay open year-round. One example outside agriculture is a charter school in Los Angeles that offers summer camp when school is not in

Jim Begick

Perennial favorites

When Bay City’s Begick Nursery and Garden Center opened its doors in 1950, serving the year-round needs of the homeowner was not isolated to gardening tips on annuals and perennials. Holiday supplies, floral, and home décor all figured into the mix. The store added niche departments to serve a variety of interests. Want to make your own wine? Begick has everything you need to produce and bottle your own vintage, right down to the foil wraps. The popularity of microbrews

is evident in the presence of nearly two dozen varieties for the homebrew aficionado. “We sell something from the beer-making and wine-making section almost every day,” says Store Manager Ray Schwall. While the fall harvest brings an uptick in wine kit sales, beer kits are more of a winter season pastime. While this year’s mild February may have had eager green thumbs excited, Schwall knows from experience that hopes of a premature spring usually give way to reality within a week or so. “You can’t bring plant material in [for sale] too early,” he cautions. To keep customers engaged as they anticipate spring planting, Begick offers Saturday spring seminars throughout March and April. Every March, the company has a presence at the annual Saginaw Valley State

session. There’s even a woodburning stove manufacturer in London that has expanded to include green energy offerings such as solar panels. Closer to home, Boyne Mountain offers zip line tours during the summer. To capitalize on the seasonal surroundings, you need to choose a spin-off that makes sense to your business plan and your customers. Don’t dilute your brand by focusing on anything too far afield from your core business. For instance, if you operate a bike shop, it would be incongruous to start selling reptiles and exotic fish. That is, of course, unless the name of your bike shop happens to be Land Sharks. Then, you just might be onto something.

University Home & Garden Show, which attracts considerable interest. Floral services at Begick is another area that picks up the seasonal slack starting in late September, according to Schwall. National florists such as Teleflora and 1-800-FLOWERS have been joined by online startups such as Bloom Nation and The Bouqs, all of which bring more spillover business to Begick as a local supplier. Begick employs 16 full-time staff members year-round (including two florists and a viticulture specialist to advise aspiring vintners). That employee number hits the low 30s during the busy months. Proving that the company is always considering new products to serve its customer base, Schwall says Begick added pavilions and gazebos to its outdoor department this year.

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FEATURE

Got wheels?

Jason Patterson

The beauty of all-terrain vehicles (ATVs) lies in their versatility. With a full line of new and used ATVs, snowmobiles, power equipment, and more, Central Motor Sports in Mount Pleasant attracts business no matter which way the thermometer is heading.

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Open since 1979, Central Motor Sports recently added snowmobiles, which the general manager, Jason Patterson, predicts will more equally distribute revenue streams over the year. “Our busiest selling months are April to July, September, and December,” says Patterson. “New lines

such as Yamaha and Arctic Cat have snowmobiles that add revenue during the slower months. It’s helped, and it continues to produce more business as time goes on.” With Central Motor Sports being a Honda and Yamaha power equipment dealer, additional sales via generators, snow blowers, tillers, and more are brought in, making the destination a one-stop motor shop for all seasons. Still, Patterson says, off-season marketing is very important, as it keeps big-ticket items visible and topof-the-mind for customers. “They may not be ready to purchase now, but when they are, we want to be the store they go to,” he says. Staffing is consistent season to season, says Patterson. “We’ve been in business for 38 years and have never had to lay off,” he says. “We tend to keep enough business through the slower months to keep everyone busy.”


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andlot Sports scored a double win this year at the Michigan Celebrates Small Business Awards Ceremony in May. The company was recognized as the Best Small Business for the Great Lakes Bay Region of the Michigan Small Business Development Center (SBDC), and named as the Main Street USA honoree for the statewide network. Michigan Celebrates Small Business is the state’s premier awards program celebrating small business excellence and honoring advocates of the small business community. Sandlot Sports is one of 12 companies chosen from over 5,500 small businesses that worked with the Michigan SBDC in 2016. These companies were selected based on their success in creating jobs, increasing sales, and improving their business strategy and level of involvement with the Michigan SBDC. One business from

these elite 12 is then selected as the Main Street USA honoree. Co-owners Ryan Dost and Adam McCauley launched Sandlot Sports, LLC in June 2008 with only a couple of machines in a 400-squarefoot facility. The business is a custom apparel decoration company specializing in screen printing, embroidery, and specialty decorating of apparel and promotional products. Over the next seven years, the company grew out of the original location and expanded to three locations across the Great Lakes Bay Region, including an 18,000-square-foot facility that serves as the company’s headquarters and production facility. Their team has grown from two employees to 23 full-time and five parttime employees. In 2015, Dost and McCauley began working with the Michigan SBDC to develop a strategic plan for growth. They worked

with the Michigan SBDC to perform a Strategic Needs Assessment (SNA) and Search Engine Optimization (SEO) analysis. They received support with developing policies and procedures, and learning the logistics of selling their products at a sports-related event in Canada. Within the first 18 months of working with the Michigan SBDC, they upgraded equipment, added six jobs, and increased sales. Their sales volume grew 8.6 percent from 2014 to 2015 and 10.6 percent from 2015 to 2016. In 2016, the team at Sandlot Sports exceeded $2 million in sales. “Due to the intensive work and guidance from the Michigan SBDC, we’ve taken the first step towards building a strong foundation,” says Dost. “To receive these awards for our growth and working with the Michigan SBDC is truly an honor.”


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WHO GIVES p.38 | LAUNCH p.40 | ON THE MOVE p.46 | EXPOSURE p.50

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WHO GIVES

Left: Employees from Yeo & Yeo CPAs & Business Consultants join with Leading Edge Alliance’s Young Professionals for Global Volunteer Week to deliver donations of playground toys and equipment to the Boys & Girls Club of America – Great Lakes Bay Region. Above: Yeo & Yeo CPAs and Business Consultants wear red noses to benefit the Red Nose Day Fund of the Boys & Girls Club of America – Great Lakes Bay Region.

A BALANCE SHEET

OF GIVING

Yeo & Yeo’s legacy of philanthropy has benefitted the Great Lakes Bay Region. by Allison Dean Photos courtesy of Yeo & Yeo CPAs & Business Consultants

G

iving back to the community has long been part of the daily routine at Yeo & Yeo CPAs & Business Consultants, and the results are attracting annual notice for the firm. In 2016, The United Way of Midland County recognized Yeo & Yeo at its Spirit of the Community Awards, marking the seventh consecutive year the company earned the distinction. This legacy of philanthropy has roots that extend to the company’s inception in 1923. Over more than three generations, the Yeo family has held community service in high regard. Employees are encouraged to give of their time, talent, and money, as charitable giving is a key aspect of company culture. During 2009, for instance, employees of Yeo & Yeo contributed more than 15,000 hours of community service during business hours—as well as more than 13,000 hours during their personal time. “Yeo & Yeo is passionate about supporting our people and strengthening the communities in which we live and work,” says the firm’s director of marketing, Kimberlee Dahl. Employees have the option to choose organizations that they feel passionate about, which adds to the diversity of causes that garner support. Many employees also serve on boards and volunteer with a diverse cross-section of non-profit, civic, and community organizations such as Leading Edge Alliance, Pulse3 Foundation, Movember Foundation, United Way, and the Boys & Girls Clubs of America.

Philanthropy in action Yeo & Yeo has won awards for its philanthropic endeavors, a testament to the dedication of

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company employees’ individual efforts and support of company leadership. The recipient of the United Way of Saginaw County’s Thomas J. Hetherman Campaign Award in 2012, Yeo & Yeo was a pacesetting organization for the United Way of Saginaw County campaign when former Yeo & Yeo CEO John Kunitzer chaired the Live United campaign in 2011. “We could not have been more proud of our people, with 100 percent of our employees participating and showing their support of the 2011 United Way campaign,” Dahl recalls. In 2009, the firm was selected as the recipient of the Governor’s Corporate Community Leader Award, an honor given to businesses that demonstrate outstanding corporate citizenship by giving back to their community through corporate volunteer programs, employee-driven volunteer service, in-kind gifts, and financial contributions.

Looking to the future Yeo & Yeo is dedicated to supporting academic excellence, as evidenced by the $1,500 scholarships the company grants annually to students majoring in accounting or entering an accounting-related graduate program. In 2016, for example, the company awarded $7,500 in scholarships to students at several Michigan higher education institutions that included Saginaw Valley State University, Central Michigan University, and Northwood University. “We are honored to assist ambitious, hardworking local students achieve greatness in their careers,” says Dahl. Scholarships are awarded based on academic performance, and recipients are treated to office tours and lunch with the company’s employees to introduce them to the varied opportunities that await them in the accounting profession.


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Great Lakes Bay Region Business Groundbreakings, Expansions, Initiatives, and Industry Awards

Emergency Care Center, housing the Great Lakes Bay Region’s first Senior Emergency Care Center, have been designated for elderly patients. Designed to meet the distinct needs of older patients, care includes board-certified emergency doctors, nurses, and physician residents with specialized training in the care of senior patients.

Metro Community Development Fund receives grants

Generations of Bavarian Inn’s Zehnder family

Frankenmuth Bavarian Inn garners MichBusiness Succession Award The four generations of the Frankenmuth Bavarian Inn received a Succession Success Award during the Best of MichBusiness Awards event, an annual business awards and networking event.

Saginaw Future celebrates 25 years At its 25th Annual Awards Luncheon, Saginaw Future honored 32 companies and projects announced in 2016, valued at nearly $92 million, that will retain more than 1,000 jobs throughout Saginaw County.

Mistequay Group, Ltd. receives two Saginaw Future awards Mistequay Group, Ltd., manufacturer of precision, prototype, and production parts, was

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selected as the Saginaw Future Procurement Technical Assistance Center Contractor of the Year and was recognized with the Economic Excellence Award.

MidMichigan Health and Community Mental Health for Central Michigan receive awards MidMichigan Health and Community Mental Health for Central Michigan were recognized with the Michigan Health Improvement Alliance, Inc. Community Health Excellence Award for developing programs, initiatives, and opportunities to enhance the health outcomes of patients and employees.

Covenant Emergency Care Center expands Senior Emergency Care Center Approximately 18 of the 65 beds in the

The Michigan Certified Development Corporation provided a $40,000 grant and Cinnaire provided a $50,000 grant to the Metro Community Development Fund. In partnership with the Michigan Economic Development Corporation and Huntington Bank, Metro established a $2 million loan fund to provide capital in the range of $5,000 - $250,000 to micro and small businesses in the Flint and Saginaw areas.

CMURC Uptown Bay City Corporate CoWork partners announced Digital First Media/The Morning Sun, First State Bank, Independent Bank, Shaheen Development, and Spence Brothers were the first Corporate CoWork partners to take part in CMURC’s Corporate CoWork program designed for businesses wanting to expand their network, use off-sight meeting location options, and support CMURC’s mission to provide business incubation and acceleration services to entrepreneurs in the Great Lakes Bay Region.

Live Oak Coffeehouse opens Located at 711 Ashman Street in the Ashman Plaza in downtown Midland, Live Oak Coffeehouse serves handcrafted coffee.


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Covenant HealthCare Saginaw campuses

Blogger launches online Beautiful Me Shop Lisa Thompson, blogger and founder of www. selflovebeauty.com, started the online Beautiful Me Shop to sell shirts to women.

Dow Corning Donor Advised Fund and S.C. Johnson & Son, Inc. provide STEM field trips The Dow Corning and S.C. Johnson & Son, Inc. funding allow second-grade students in any public, parochial, and charter schools in the Great Lakes Bay Region free “2nd Graders Are 1st Class” field trips to the Mid-Michigan Children’s Museum.

Covenant HealthCare earns reaccreditation The Healthcare Facilities Accreditation Program, an independent accreditation organization recognized by the Centers for Medicare and Medicaid Services, awarded Covenant HealthCare the Healthcare Facilities Accreditation Program Accreditation based on meeting or exceeding national standards for patient safety, quality improvement, and environmental safety.

Yeo & Yeo Computer Consulting secures contract for Ergotron products The Regional Education Media Center Association of Michigan signed a two-year

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Representatives from Three Rivers Corporation accept National Safety Pinnacle Award

contract with Yeo & Yeo Computer Consulting (YYCC) to sell Ergotron products. The contract allows YYCC to provide special, pre-approved bid pricing to schools, local and state government, and teaching hospitals. YYCC began exclusively offering Ergotron’s ergonomic solutions to clients in June 2016.

MidMichigan Physicians Group receives Excellence in Healthcare Award Professional Research Consultants, Inc. awarded MidMichigan Physicians Group with the Excellence in Health Award in recognition of the individuals who achieved excellence throughout the year, based on patient surveys. MidMichigan Physicians Group specialties were recognized as Five Star Performers: WellSport, pulmonology, pediatrics and oncology/hematology at MidMichigan Medical Center - Gratiot, the Breast Health Program at MidMichigan Medical Center - Midland, and cardiology at MidMichigan Medical Center Clare.

Dow Chemical Employees’ Credit Union announces more than $15 million in giveback Members received more than $15 million in rebates and rewards for 2016 from Dow Chemical Employees’ Credit Union (DCECU), marking the largest member giveback in the

credit union’s history. It also marks the third consecutive year that DCECU returned 75 percent of the interest members in good standing paid on their eligible loans, giving cash rewards equal to 75 percent of the interest members earned on savings.

Three Rivers Corporation receives third consecutive National Safety Pinnacle Award Associated Builders and Contractors awarded Three Rivers Corporation, Midland, with its National Safety Pinnacle Award, the organization’s most prestigious safety award, marking Three Rivers Corporation’s third consecutive year as recipient.

Marshall M. Fredericks Sculpture Museum receives National Endowment for the Humanities Preservation Assistance Grant The National Endowment for the Humanities awarded the Marshall M. Fredericks Sculpture Museum a $5,935 grant, one of 78 projects totaling $441,537 funded by the NEH for preservation activities. The museum will use the grant funding to purchase data loggers to monitor temperature and relative humidity in the galleries and will be working with SmithGroupJJR, Inc. toward developing a highquality conservation environment.


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Saginaw Spirit representatives and Covenant HealthCare leadership celebrate the Smilezone Foundation gift

United Financial Credit Union supports American Cancer Society United Financial Credit Union raised more than $4,430 for Making Strides and the American Cancer Society from staff and member donations.

CAN Council Great Lakes Bay Region awards first ever Superhero Award CAN Council Great Lakes Bay Region presented Laura and Gary Shepard and their family, creators of the Freeland Light Show, with the first ever Superhero Award, an award to be given to individuals who are making a positive impact on the lives of children throughout the Great Lakes Bay Region.

Greater Midland celebrates hat donation success Nearly 100 community members donated 200 hats to Greater Midland, a collection of centers that supports individuals and families. Greater 44 |

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Midland donated the hats throughout Midland County, including those in childcare and preschool at North Family Center and Coleman Family Center in Midland.

Greater Midland partners with Saginaw Valley State University design students Greater Midland’s marketing department enlisted students from SVSU’s Art380/Publication Design for a creative project: motivational fitness collateral in the wellness spaces of The Community Center and North-End Fitness Center.

Great Lakes Tech Park receives Michigan Certified Business Park status The Great Lakes Teck Park was approved by the Michigan Economic Developer’s Association as having the qualifications to be a Michigan Certified Business Park. State certification assures park occupants of quality amenities and services that surpass most business parks through the

nation. There are approximately 65 Certified Business Parks throughout Michigan.

Covenant HealthCare receives high marks for maternity and infant care practice Covenant HealthCare received a score of 96 out of 100 on the Center for Disease Control’s national survey of Maternity Practices in Infant Nutrition and Care. The average score across Michigan was 78, and the national average was 79. The mPINC is administered every two years to monitor and examine changes in practices over time at all hospitals and birth centers with registered maternity beds in the United States and Territories.

Chemical Bank sponsors MiHIA’s Choosing Wisely efforts For the second year in a row, Chemical Bank was a regional sponsor in partnership with the Michigan Health Improvement Alliance, Inc. to continue Choosing Wisely efforts in the


NETWORKING EVENTS Bay Area Chamber of Commerce: Eye Opener Breakfast. Held most months on a Friday. DoubleTree Hotel Bay City Riverfront, Bay City; 989-893-4567, www. baycityarea.com Bay Area Chamber of Commerce: Business After Hours. Held most months on a Thursday, 5 - 7 p.m. Members only. Bay City; 989-893-4567, www.baycityarea.com Midland Area Chamber of Commerce: WakeUp! Midland. Held on the first Friday of most months. Held at Great Hall Banquet and Convention Center, Midland; 989-8399901, www.macc.org

United Financial Credit Union staff participates in American Cancer Society fundraising

14-county MiHIA region. Choosing Wisely is a national campaign spearheaded by the American Board of Internal Medicine and the Robert Wood Johnson Foundation, in partnership with Consumer Reports.

Mount Pleasant SmartZone receives rezoning

Little Forks Conservancy celebrates 20 years in operation Founded in November 1996, the Midland-based Little Forks Conservancy has grown to conserve 3,300 acres, including five nature preserves and 18 miles of waterways and shoreline, in its 20 years.

Midland Area Chamber of Commerce: Chamber Connection. Held most months on a Wednesday, 5 - 7 p.m. Members only. Midland; 989-839-9901, www.macc.org Mt Pleasant Area Chamber of Commerce: Business After Hours. Held most months on a Wednesday, 5 - 7 p.m., Mt Pleasant; 989-772-2396, www.mt-pleasant.net Saginaw County Chamber of Commerce: Percolator Breakfast. Held the first Thursday of most months. Members only. Held at Horizons Conference Center, Saginaw Township; 989-752-7161, www. saginawchamber.org

The Mount Pleasant City Commission voted to rezone 300 acres of land near Central Michigan University Research Corp. (CMURC) to be consistent with university zoning. Under the new guidelines, the Central Michigan University board of trustees will approve land leases for proposed developments vetted by CMURC.

Saginaw Community Foundation receives re-accreditation The National Standards for Community Foundations first accredited Saginaw Community Foundation in 2006. The certification demonstrates that the foundation meets the highest standard for philanthropic excellence.

Saginaw County Chamber of Commerce: Business After Hours. Held most months on a Thursday, 5 - 7 p.m. Members only. Saginaw; 989-752-7161, www. saginawchamber.org

Tri-City Brewing Co. celebrates re-opening

Covenant HealthCare holds Smilezone ribbon ceremony

Tri-City Brewing Co.’s new location is 4170 Shrestha Drive in Bay City. Looking to expand distribution and increase the size of the taproom, the owner invested $1.3 million into the newly constructed, 10,000-square-foot building.

Covenant HealthCare was the first hospital in the United States to have Smilezones renovated by Smilezone Foundation USA. The renovation includes an area with bright colors and interactive games for children to enjoy in the Covenant Emergency Care Center waiting room.

Great Lakes Bay Regional Hispanic Business Association. Meets the second Monday of each month. Saginaw; 989-7531999, www.glbrhba.org Want your business news included here in Great Lakes Bay Business? Email information to events@greatlakesbaymag.com.

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ON THE MOVE

ON THE

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Great Lakes Bay Region Executives Hired, Promoted, and Recognized

Spicer Group, Inc. announces leadership transition

Strang inducted into Glen Oaks Community College Athletic Hall of Fame

Tribble presented with Honored Associates Award

Robert Eggers, AICP, was named president, Donald Scherzer became executive vice president, Larry Protasiewicz, PE, was appointed chief financial officer, Jeffrey Wood, PS, became chief operating officer, and Ronald Hansen, PE, PS, was named vice president of Spicer Group, Inc.

Erin Strang, president and CEO of CMURC, was added to Glen Oaks Community College’s Athletic Hall of Fame. Strang played two years of volleyball at Glen Oaks Community College before transferring to Lake Superior State University.

Michael T. Tribble, CPA, received the National Association of Home Builders’ Society of Honored Associates Award. Nominated by both the Home Builders Association of Saginaw and the Home Builders Association of Michigan, Tribble is a principal in Yeo & Yeo’s Saginaw office and serves on the NAHB board of directors and is chair of its audit committee.

READ Association of Saginaw County promotes Larsen SaraJane Larsen accepted the assistant director position with the READ Association of Saginaw County. Larsen earned a bachelor’s degree from the University of Michigan and resides in Saginaw Township.

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Peck receives Client Choice Award Randall J. Peck, recently named partner with Warner Norcross & Judd LLP, was honored with the Client Choice Award in recognition of excellence in client service and for his patent work. Peck, who practices in the firm’s Midland offices, is one of three Michigan attorneys highlighted in this year’s awards.

Zehnder Keller named Child Advocate of the Year The CAN Council Great Lakes Bay Region honored Judy Zehnder Keller, president and owner of the Bavarian Inn Lodge in Frankenmuth, with the 2017 Child Advocate of the

Year award, an annual recognition given to an individual or group for being extraordinarily committed to making the region a better place for children and families.

Melnick joins Warner Norcross & Judd LLP Warner Norcross & Judd LLP welcomed Joseph J. Melnick as marketing and business development director. With more than 25 years of experience in the legal industry, Melnick will develop and implement strategy for growth that will support more than 230 attorneys working in 32 industry groups throughout eight offices across Michigan.

Three Rivers Corporation names Lynch president Jon Lynch accepted the position of


Robert Eggers, AICP, Spicer Group, Inc.

Donald Scherzer, Spicer Group, Inc.

Larry Protasiewicz, PE, Spicer Group, Inc.

Jeffrey Wood, PS, Spicer Group, Inc.

Ronald Hansen, PE, PS, Spicer Group, Inc.

SaraJane Larsen, READ Association of Saginaw County

Randall J. Peck, Warner Norcross & Judd LLP

Susan M. Cook, Warner Norcross & Judd LLP

Rozanne M. Giunta, Warner Norcross & Judd LLP

Cheryl A. Yost, EXP Realty

Tammy Moncrief, CPA, Yeo & Yeo

Peter J. Bender, CPA, CFP, Yeo & Yeo

company president, succeeding Dan Kozakiewicz who remains as chairman. Lynch holds a Bachelor of Science degree in urban planning from Michigan State University and a Master of Public Administration degree from Central Michigan University.

Moody completes second year of national development training Susan Moody of the Saginaw County Chamber of Commerce completed her second year at Institute for Organization Management, a four-year nonprofit leadership training program at the University of Arizona in Tucson produced by the U.S. Chamber of Commerce Foundation.

Warner Norcross & Judd LLP welcomes two Bankruptcy and reorganization attorneys from Bay City, Susan M. Cook and Rozanne M. Giunta, joined Warner Norcross & Judd LLP. Cook is a member of the Bay County Bar Association, State Bar of Michigan, and Federal Bar Association. Giunta is a member of the Bay County Bar Association, State Bar of Michigan, where she chairs the Debtor and Creditors’ Rights Committee of the Real Property Law Section, and the Federal Bar Association.

EXP Realty, LLC. promotes Yost Cheryl A. Yost accepted the position of Michigan state principal broker from EXP Realty, an agent-owned cloud brokerage firm. Yost’s new role

consists of recruiting trained and experienced associate brokers.

Midland Area Chamber of Commerce announces new board members The 2017 board of directors include Kellie Bos (chair), Andrews Hooper Pavlik PLC; Greg Crawford, Aflac; Jon Evans, The Savant Group; Karl Ieuter, Ieuter Insurance Group; Wendy Kanar (vice chair), Poznak Dyer Kanar; Garchow Schefsky PLC; Dave Kepler, TCP Investments; Joe Kozuch, Village Green; Kim Krantz, Coffee Chaos; Nancy Lamb, The Dow Chemical Company; Craig Lang (secretary/treasurer), Garber Chevrolet; Pete Milojevic, Midland Cogeneration Venture; Kelly Osborn, The Menu Manager; Kristina Pennex, MidMichigan Health; Michael

Sharrow, Midland Public Schools; Kristin Stehouwer, Northwood University; and Michael Zimmerman, Yeo & Yeo CPAs & Business Consultants. Ex-officio board members include: Bill Allen, Midland Business Alliance; Becky Church, Midland Tomorrow; Bridgette Gransden, Midland County; Dave Keenan, City of Midland; Tom Matonican, CBM Services, Inc.; Grant Murschel, City of Midland/Midland’s Young Professionals; and Kristen Squires, Midland Center for the Arts/Midland Young Professionals.

Moncrief and Bender elected to Yeo & Yeo board of directors Tammy Moncrief, CPA, joined the Yeo & Yeo board and Peter J. Bender, CPA, CFP, was reelected.

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Each will serve two-year terms. Moncrief has 29 years of public accounting experience, and she is vicechair of the Michigan Association of Certified Public Accountants’ Federal Tax Task Force. Bender, who is based in the firm’s Saginaw office, has 28 years of experience and is chairman of the Michigan Association of Certified Public Accountants’ Agribusiness Task Force as well as chairman of the board of the Frankenmuth Credit Union.

Yeo & Yeo’s Not-for-Profit Services Group selects Georges Michael A. Georges, CPA, was chosen to lead the strategic direction and management of Yeo & Yeo’s state-wide group. Georges is a principal with more than 30 years of public accounting experience. He is also a member of the firm’s Tax Services Group and the Education Services Group.

St. Mary’s of Michigan welcomes two Stacey Williamson, RN, MSN, FNP-C, joined St. Mary’s of Michigan Pinconning Family Medicine as a family nurse practitioner. Williamson obtained her bachelor’s degree in nursing from Saginaw Valley State University and her master’s degree in nursing from Franciscan University. Amy Kerkela, MA-EP, MS, PA-C, joined Standish Family Medicine as a certified physician assistant. With special interest in cardiovascular health and cardiovascular disease, Kerkela obtained her bachelor’s and master’s degrees in exercise physiology, as well as her physician assistant degree, from Central Michigan University.

Yeo & Yeo promotes four Yeo & Yeo CPAs & Business

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V2 2017

ON THE MOVE

Consultants named Terrie Chronowski, EA, tax supervisor. Chronowski is an enrolled agent with the Internal Revenue Service and a member of the firm’s Tax Services Group. Andrew Matuzak, CPA, was promoted to manager. He joined the firm in 2011 and is a member of the Michigan Association of Certified Public Accountants and the American Institute of Certified Public Accountants. Michael L. Rolka, CPA, was promoted to manager. He joined the firm in 2012 and is a member of the firm’s Government Services Group, the Michigan Association of Certified Public Accountants, and the American Institute of Certified Public Accountants. Ashley Rabie, CPA, received a Certified Public Accountant license and was promoted to senior accountant. She joined the firm in 2014 and is a member of the firm’s Client Accounting Software Team.

McQuaid receives Employee of the Year

Catholic Federal Credit Union named Misty McQuaid as the 2016 Deborah L. Frisch Employee of the Year. Annually, the credit union management staff selects one employee who has displayed exceptional work performance. McQuaid has been employed at the credit union for 11 years and is currently the member contact center specialist.

Michigan Health Improvement Alliance, Inc. announces 2017 board of directors Re-elected MiHIA board members include Sheri Leaman-Case, vice president operations, Northern Campuses, Ascension, St. Mary’s of Michigan and St. Joseph’s; Tom

Masterson, PhD, dean, College of Health Professions, Central Michigan University; Michael Schultz, MD, vice president of medical affairs, Covenant HealthCare; and Gregg Stefanek, DO, physician, Gratiot Family Practice. New MiHIA board members are Chad Downing, regional healthcare director, Walgreens, and Steve Morgenstern, North America health and insurance leader, The Dow Chemical Company.

Three join Marshall M. Fredericks Sculpture Museum board of advisors

Victor Hugo Aviles of Saginaw, wealth management advisor and portfolio manager at Merrill Lynch, Heather Duggan of Brighton, lead interior designer at Jones-Keena & Co., and Kate Nigro of Midland, global communications director, human resource and IT at The Dow Chemical Company, were appointed to the board of advisors for the Marshall M. Fredericks Sculpture Museum at Saginaw Valley State University.

Licht selected to lead Yeo & Yeo’s Construction Services Group A.J. Licht, CPA, was chosen to oversee the strategic direction and management, business development, training, and staff development of Yeo & Yeo’s statewide group. Based in the firm’s Saginaw office, Licht is a manager with six years of public accounting experience. He is also a member of the Associated Builders and Contractors Greater Michigan Chapter, Home Builders Association of Saginaw, and the Construction Industry CPAs/Consultants Association.

Thompson receives Spirit of Yeo Award Yeo & Yeo CPAs & Business Consultants honored Wendy Thompson, CPA, with the most prestigious award bestowed by the firm. The Spirit of Yeo Award recognizes an individual within the firm who exemplifies the attributes of the firm’s mission and core values.

Yeo & Yeo honors three

Yeo & Yeo CPAs & Business Consultants recognized three associates in the firm’s Saginaw office for years of dedicated service. Steven P. Witt, CPA, principal, was honored for 30 years of service. Amy Buben, CPA, CFE, senior manager, and Wendy Thompson, CPA, training manager, were honored for 10 years of service.

READ Association of Saginaw County appoints Merriam

Janice K. Merriam accepted the position of interim president/ director of the READ Association of Saginaw County, succeeding Carol Lechel who retired after 16 years as president. Merriam has been an educator for 44 years, 33 with the Saginaw Public Schools and the last nine as a member of the adjunct faculty in the School of Education, Saginaw Valley State University.

USTA Pro Circuit National Committee appoints Mitchell

Scott Mitchell, executive director of the Greater Midland Tennis Center, joined the committee of the USTA Pro Circuit, formed in 1979 to provide players an opportunity to compete against the world’s best athletes.


Get more info abou t COPOCO VISA Card COPOCO@Home COPOCO App Mortgage Service s

Michael A. Georges, CPA, Yeo & Yeo

Stacey Williamson, RN, MSN, FNP-C, St. Mary’s of Michigan

Amy Kerkela, MA-EP, MS, PA-C, St. Mary’s of Michigan

Stop by the straits drive branch. It’s on the way to everywhere!

Terrie Chronowski, EA, Yeo & Yeo CPAs & Business Consultants

Andrew Matuzak, CPA, Yeo & Yeo CPAs & Business Consultants

Michael L. Rolka, CPA, Yeo & Yeo CPAs & Business Consultants

Ashley Rabie, CPA, Yeo & Yeo CPAs & Business Consultants

Misty McQuaid, Catholic Federal Credit Union

A.J. Licht, CPA, Yeo & Yeo’s Construction Services Group

Wendy Thompson, CPA, Yeo & Yeo CPAs & Business Consultants

Steven P. Witt, CPA, Yeo & Yeo CPAs & Business Consultants

Amy Buben, CPA, CFE, Yeo & Yeo CPAs & Business Consultants

Contact Kendra Christensen, VP of Lending 1479 Straits Dr., Bay City | Off of US-10 and Mackinaw Road 989-460-3627 | www.copoco.org You have dreams. We have money.


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EXPOSURE 1

2

SAGINAW ART MUSEUM CHEESEBURGERS IN MARGARITAVILLE Saginaw Township

1. Nick Foller, Briar Brelinski, Ashley Fikes, and Steve Hensley

4

2. Michael Smith and Kathi Smith 3. Bonnie Countryman, Christie Ex, and Jeff Ex 4. Sheryl Socha, Sarah Korn, Ashley Stryker, and Stacey Gannon

3

CAN COUNCIL’S 24TH ANNUAL MARDI GRAS AUCTION Saginaw Township

5. Brittany Nonamaker and Haylie Oldenberls 6. Carmara Brandon, Jennifer Shores, and Carrie Strohkirch

6

7. Johnesha Groce and Kelsey Stagle 8. Lisa Villareal, Laura Kelly, and Abby Scherzer

7

7

5

8

S

ummer on the aginaw

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BIZ

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THE CLOSE

THE MEYER FAMILY FARM: OVER 150 YEARS OF DEVOTION TO THEIR HERITAGE by Nancy Sajdak Manning

I

n the early 1940s, in Monitor Township, Bay County, third-generation Meyer family farm owner, George Frederick Meyer, sits with his son Frederick on a popular light and inexpensive Allis-Chalmers tractor, introduced in the 1930s. By 1940, most farmers with over 100 acres owned tractors. Since this photo, the Historical Society of Michigan has certified the Meyer Farm as both a centennial and a sesquicentennial farm. The Meyer farm has been in their family since 1863, when Michael Meyer emigrated from Bavaria, Germany, and secured 80 acres of land through the Homestead Act. Since Michael’s marriage to Sabina Ruffertshofer, the farm has grown and prospered under management by Meyer descendants including Michael’s son George John; George John’s son George Frederick; George Frederick’s son Floyd Sr. (d. 2014); and Floyd Sr.’s sons Craig (single) and Floyd II, plus their families. The Homestead Act was a law signed by President Abraham Lincoln on May 20, 1862, during America’s Civil War (1861-1865). The law required filing an application, improving the land, and filing for a deed of title. Michael Meyer’s deed notably bears President Lincoln’s signature of April 10, 1865—just four days before his assassination. Floyd Meyer II attributes their family farm’s longevity and growth to the family’s gratitude for their farming heritage and history, generations of progressive farming efforts, and sustained relationships maintained with their farming community/neighbors. Several neighboring farms were established by immigrants arriving in Michael Meyer’s time. Today, Floyd’s sons, Kendell, Kevin, and Kirk, help Craig and Floyd with the farming, and the Meyers look forward to the emerging next generation to sustain the cherished farm/livelihood. Photo courtesy of the Meyer Farm, Monitor Township, Bay County.

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V2 2017


LITTLE LAB COATS

BIG FUTURES Building the Workforce of Tomorrow Dow’s STEM Ambassadors are bringing Science, Technology, Engineering and Math to thousands of children in the Great Lakes Bay Region. Dow Formulation Scientist and STEM Education Leader Jaime Curtis-Fisk helps young people learn about how rewarding a career in the sciences can be. Employees like Jaime are building the workforce of tomorrow, one little lab coat at a time. The Human Element at Work

Michigan Operations: MiOps, YourCareer, OurCommunity

®™The DOW Diamond Logo is a trademark of The Dow Chemical Company © 2016


The Great Lakes Bay Region Does Better with Garber. “In my role, it’s crucial to be community focused. That’s what I think of when I think of Garber, an organization that is committed to the Great Lakes Bay Region. The staff at Garber Chevrolet in Midland took care of me when I needed to move my wife into a snow-ready vehicle so she felt safe, just like they do when I need to get my Tahoe serviced. It sure is comforting when you can rely on someone, and I rely on Garber! It matters where I buy my car. That’s why I buy from Garber!” Bill Allen President & CEO, Midland Business Alliance

GoGarber.com

2017 June Business  
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