Page 1

MILLENNIALS

Watch out world, here they come. What does it take to recruit—and retain—the best? p.14

SELF-TALK IS INSANELY POWERFUL Tell yourself you’ll win—and you will. p.12

Better ideas. A page at a time.

KEEP IT SAFE!

6 smart tips for driving to/from work and on the job. p.21

A DAY IN THE PAPER LIFE OF AVERAGE JOE From morning ’til night, and every moment in-between, we depend on paper! p.5

V 2 Issue 2 2014


YEAH, we’re in there

UNCOATED PAPERS CARBONLESS PAPERS BOOK PUBLISHING PAPERS SECURITY PAPERS ENVELOPE & CONVERTING PAPERS ENGINEERED PRODUCTS

glatfelter.com


BEING ON PAPER’S CUTTING EDGE

Publisher’s Note

D

espite our increasing reliance on electronic communication, paper is still a major presence in our daily lives. Think about your typical daily routine: Making coffee or tea, changing a diaper, and reading a book all rely on paper and fiber-based products—and that’s not to mention typical business activities and mail correspondence. Paper even exists in generally “hidden” places, such as laminate countertops and flooring. In fact, every day, four out of 10 Americans use a product that contains a paper or fiber component made by Glatfelter. In “Average Joe” (page 5), we’ll take you through 24 hours of a typical American, highlighting paper products that are used every day. And just as paper remains a daily fixture in our lifestyle, long-standing companies like ours must recognize the need for innovation in order to be successful. After 150 years in business, Glatfelter understands that. It’s one reason why we focus on recruiting and retaining millennial employees, young innovators who breathe new ideas and life into our company. In “Millennials” (page 14), discover why this is an important mission for any company and how you can start to incorporate new methods for your next generation. Sharing ideas and best practices, and partnering with our customers, truly separates Glatfelter from the competition. As you turn the pages of this issue, be sure to reach out to any member of our team. We look forward to being your supplier of choice.

Tim Hess Vice President of Sales and Marketing Specialty Papers Business Unit, Glatfelter Timothy.Hess@glatfelter.com

Contents

PUBLISHER Tim Hess

SENIOR PUBLICATIONS ADVISOR Courtney Enser

EDITOR

Mimi Bell

WRITERS

Cynthia J. Drake, Laurie Hileman, Katie Will, and Ilene Wolff

ART DIRECTOR Chad Hussle

PHOTOGRAPHERS

AGI Studio, Doug Julian, Amy Mears, and Richard Watt

2

5 12 13

CASE STUDY Customer Service Thwarts Lost Productivity FEATURE A Day in the Paper Life of Average Joe PAPERWORKS How to Win PAPER TRAIL Beyond Bond for Inkjet Printing

14 19 20 21

FEATURE Here Come the Millennials CHIPPING IN Bases Are Loaded HUMAN CAPITAL Glatfelter Kind of People BEING SAFE Driving Safely

Take Note Focus on safety Glatfelter places a top priority on safety and health throughout the company and at its mills in Chillicothe, Ohio, and Spring Grove, Pennsylvania, where our mission is to be Injury Free Every Day.

Glatfelter joins Two Sides Earlier this year, Glatfelter became a member of Two Sides, a nonprofit organization that spans 12 countries and has over 1,000 members. Visit www. twosidesna.org to find out more.

Did you know? Every day, 40 percent of Americans use a product—from snow cone cups to baby swim diapers—that contains a paper or fiber component made by Glatfelter. See page 5 for many more examples. Beyond Paper, Volume 2, Issue 2, November 2014, is published by Great Lakes Bay Publishing, 1311 Straits Dr, Bay City MI 48706. POSTMASTER: Send address changes to Great Lakes Bay Publishing, 1311 Straits Dr, Bay City MI 48706. Copyright© 2014 at Great Lakes Bay Publishing. All rights reserved. Reproduction in whole or in part without permission is prohibited.

This issue is printed on: Cover: 150# Glatfelter Tiffin Tag Text: 100# Glatfelter Tiffin Tag This cover is coated with: Wikoff Color Soft Feel Matte Aqueous

Beyond Paper | 1


Case Study

GOING ABOVE AND BEYOND TO FIND A FIX After one regional grocery chain encountered slowed production due to a new paper formulation, Glatfelter stepped in with an innovative solution to recapture the business. by Cynthia J. Drake

S

ometimes even the most well-thought-out transitions hit a bump in the road. A Southeastern United States supermarket chain* began using a new carbonless, multiply sheet for printing the company’s internal documents. It had made the switch to this paper because the sheet contained environmentally-responsible technology, which was an initiative important to the company. After a short time of using the sheet, the chain experienced production problems, which caused a bottleneck in its service model—and a need for the company to return to its previous supplier of carbonless paper. Glatfelter quickly stepped in to work on a solution for the production problem and resolve the customer issue.

The Background

Many supermarket chains rely on carbonless sheets to quickly and easily make duplicate copies of handwritten documents for their internal processes and communications. For example, they use forms in bakeries that help track deliveries of baked goods from warehouse to stores, and for packing lists, customer pick-up confirmations, invoices, and statements. One large Southeastern grocery chain, a client of Glatfelter’s, had recently switched papers and started to see an issue with runnability and production of these internal documents.

2 | Beyond Paper

The Problem

The new paper stock began to cause problems when the regional grocery stores ran them through their printers. As Todd Strohm, Glatfelter technical field service team lead, explains, the treated surface chemicals of these sheets interfered with the toner adhesion from the printers. “When that happens, residual toner may build up,” says Strohm. “The buildup eventually degrades print quality, and that translates into lost productivity for our customers when they stop printing to clean press components.” Glatfelter was in jeopardy of losing a major client due to the problems and needed to take action quickly. “The [grocery chain] company was experiencing repeated buildup, causing delays in its processes,” says Tammy Wydick, Glatfelter senior territory manager. “The customer reached out immediately, and our tech service team was quick to respond. They began the dialogue and documentation needed to get to the root cause [of the problem] and then immediately got involved with the printer and started working on ways to make it right.”

The problem required some innovative thinking, commitment from a team of experts, and some extensive trials.


The Solution

The problem required some innovative thinking, commitment from a team of experts, and some extensive trials, methodical documentation, and process control through the testing. Glatfelter leased a Xerox Nuvera printer—the exact same equipment used by the grocery chain—for installation at its Chillicothe, Ohio, mill to conduct extensive testing. “Typically, mills do not go to these lengths and lease digital equipment,” Wydick says. “We leased it so that we could test, work on, and make all of our improvements internally. We could see the results of tweaking the chemistry to process on this and other digital equipment. Through repeated trials, testing, documentation, and analytics, we ended up optimizing the sheet and creating a better solution for the customer.” Representatives from the grocery chain, as well as Glatfelter experts, were invited to be present at the trials, which made the process more transparent and meant the client could ask questions and be a part of the solution. “Although the exact chemistries are proprietary, our chemists worked long and hard to come up with a combination of ingredients that improved toner adhesion while maintaining the [original] characteristics of the papers,” Strohm says. “Digital printing equipment continues to evolve, get faster, and become more complex. We don’t see this (digital printing business) slowing down. We are committed to our customers and making great paper. We will continue to invest, lead with innovation, and be flexible to the market and our customers’ needs.”

The Results

There is perhaps no better testament to a company’s customer service than gaining a repeat customer. Glatfelter’s sales staff was thrilled by a solution that maintained the existing business relationship with the major supermarket chain. “We won the business back,” says Wydick. “Because of all the hard work we had done internally and the repeated follow up from our technical field reps, the customer allowed us to come back in for trials. Everything went very well; there was no down time. The paper ran well [on the digital printers], the customer was impressed, and reliability and trust were on the rebound.” While the solution was implemented for this particular grocery chain, it also proved to be helpful for Glatfelter’s current (and future) clients that run this paper on the Xerox Nuvera and other digital presses. “We have taken what we learned and applied it to some of our other products,” Wydick says. “Sometimes [encountering] challenges makes you better.” *In this case study, the customer’s name and the name of its end clients have been removed due to the sensitive nature of their businesses.

Todd Strohm is the technical field service team lead for Glatfelter’s Ohio operations. With his extensive knowledge of presses, paper, and how they can work most efficiently together, he helps customers run their jobs to maximum profitability levels. Contact Todd, or any of our field service reps, at 800-832-6323, or by emailing tfs@glatfelter.com.

Beyond Paper | 3


No matter your preference, we’ve got you covered. OR

OR

OR

glatfelter.com

UNCOATED PAPERS | CARBONLESS PAPERS | BOOK PUBLISHING PAPERS SECURITY PAPERS | ENVELOPE & CONVERTING PAPERS | ENGINEERED PRODUCTS


FEATURE

JOE

AVERAGE

We touch it. We feel it. We even wear it. But do Americans truly understand the role of paper in their lives? Follow us through a day in the life of Joe Consumer. by Laurie Hileman

Beyond Paper | 5


FEATURE

B

right morning sunlight streams through the windows. Joe Consumer, dressed for another day at the office, pops his favorite coffee pod into the machine before sitting down at the kitchen counter for a bowl of cereal. He silently marvels at the amount of marketing messages crammed onto a single cereal box, and then moves on to help proofread Joe Jr.’s history essay. ”Uh, oh,” cries Joe Jr. next to him, orange juice spilling over the laminate countertop and onto the floor. Joe quickly reaches for a paper towel to mop up the mess, careful not to let the puddle of juice pool on the new flooring tiles too long. On his way to an 8 o’clock meeting at the office, he gives everything a last-minute pass with a disinfecting wipe, kisses Joe Jr. on the head, and rushes out the door and to his car, where the engine purrs to life powered by the pasting paper in the battery. The breakfast dishes aren’t even dry and Joe Consumer’s had more touch points with paper—and cellulose fiber-based products—than he could ever hope to recall. While paper towels and cereal boxes easily pop into his mind, others, such as the cellulose fiber substrate helping to strengthen the wear layer in flooring tiles, might never register with him. Likewise, the coffee filter inside his favorite coffee pod, the cloth-like feel of a wipe, and the thin layer of paper on which his countertop design is printed may never float across Joe’s paper consciousness. In the minds of most Americans, “paper,” it could be argued, is limited to the notebooks, photocopies, mail, and envelopes crossing their desks and cluttering their countertops on a daily basis. Average Joe is simply not aware of the wide variety of paper contributing—in some ways subtle, others profound—to his daily life. The fact that paper—and the fibers that make up paper-based products—continues to permeate the lives of Joe

6 | Beyond Paper


Production of Glatfelter tea and coffee filter paper is enough to brew 250 billion cups of tea and 15 billion cups of coffee every year.

(and Jane!) Consumer in fresh and unique ways is the result of innovative paper manufacturing companies discovering new applications and new markets in a mature industry. Ken Miller, national account manager with Glatfelter, a global paper manufacturing company headquartered in York, Pennsylvania, confirms paper use has evolved beyond just printing-type grades. “Even though in some cases it’s (paper) hidden, the evolution of the paper life cycle has changed—I’d even say accelerated— to where Glatfelter and our customers are always finding new uses and new markets,” says Miller. He points to emerging economies in India and China, where growing discretionary incomes from a burgeoning middle class are fueling greater consumption for the tea bag and coffee filter markets at remarkable speed. Each day, 40 percent of Americans use a product that contains a paper or fiber component made by Glatfelter. “When I tell neighbors, friends, and family members I sell paper, they think of rolls of paper that go into books, envelopes, and other things around their home or office. Then I tell them who some of our customers are—3M, Proctor & Gamble, and Unilever—and they start to realize they have so much of our product in their household and they didn’t even know it,” says Miller.

Beyond Paper | 7


FEATURE

It’s 9 a.m. and Joe cradles a second cup of coffee in his hand, this time in a paper cup from the office break room, as he quickly reviews the to-do list sticking slightly askew off his computer monitor. He grabs the latest contracts from a file folder on his desk and gets to work. Hours later and reviews complete, Joe sticks the final contracts in an over-sized mailing envelope to be mailed on his way to lunch. He grabs his brown lunch bag out of the refrigerator and meets up with his coworkers outside. In the push to go “paperless,” particularly in office environments, the role of paper continues to evolve for Joe Consumer. He does his best to recycle, but otherwise doesn’t give it much thought. “The paper industry has kind of gotten a bad rap when it comes to some of the environmental concerns,” says Scott Hider, vice president of Clampitt Paper Company headquartered in Dallas. He notes that while the mills have done a good job using recycled materials and their own materials for energy, word [about forest stewardship] is slow to get out to the general public. “There are more trees now in the United States than there were in 1900.” Miller is also quick to note that the paper industry is working to achieve a goal of 65 percent recovery of cellulose

8 | Beyond Paper

fiber every year. “Without recycled fiber, and without trees, the paper mills don’t sustain themselves,” says Miller. “So, for every tree that’s harvested, the industry is replanting two to three the next year.” Solely considering print on paper used for consumer promotions, Hider says, “Paper still is the viable option,” noting the higher customer response rates that continue to be generated by paper advertisements, delivering more bang for the buck. “Where paper has really become kind of exciting is the ability to move people to the Internet with a printed piece.” Using print on paper as one example, it’s interesting to note just how many paper decisions are made on any printed piece long before it even lands in Joe’s hands. Designers, paper buyers, and printers all take into account what they—and the end consumer— want the piece to look, feel, and act like. Smooth or rough textured, shiny or matte finish, easy to fold or strong enough to mail. Hider notes paper qualities are different for each application and often depend on consumer preferences. For example, higher-end pieces might go on a brighter sheet with a great surface and ink holdout. At other times, cost and runnability—the performance of the paper as it’s being printed—are key components. “When I tell people I sell paper, they say, ‘Really? That doesn’t sound like much fun,’” says Hider. “But when you look at it as to all the different products that are available and different resources that we have, it’s pretty astounding.”


One ton of Glatfelter paper makes about 12,000 decks of playing cards or 15,000 stamps.

Work is done for the day, and Joe stops at the neighborhood pub with his coworkers for one quick drink. They celebrate landing the big account with a round of bottles of beer, each frosty-cold bottle sporting a metalized paper label. Joe then heads home, where he’s promised Joe Jr. a ruthless round of gin rummy on a new deck of playing cards after dinner. But first he must pay the bills and get them stamped in time for the morning’s mail. At long last, Joe settles into bed, finishing the final chapters of John Grisham’s latest novel before nodding off to sleep on his pillowtop mattress. Paper is not all work and no play. Decks of playing cards are produced on Glatfelter paper, an area of business that, according to Miller, remains steady with the expansion of casinos throughout the country. Joe might be surprised to know everything from his mattress and upholstery padding to his kids’ diapers and shoe inlays are also secret sources of paper. They contain airlaid materials based on a paper manufacturing process in which

fibers are carried and formed to the structure of paper by air rather than water, as in traditional papermaking. However, traditional papermaking continues its strong tradition 150 years later at Glatfelter. As the largest producer of uncoated bulking book papers in the United States, the company plays a subtle role in helping shape the novels and textbooks on bookshelves everywhere. Traditional carbonless papers (for items such as business forms and receipts) and security papers (for items such as money orders and voting ballots) are also in demand. The role of paper is as diverse as the industry itself. From countertops and adhesive tape to simulated leather and wet wipes, paper continues to quietly adapt to and improve the lives of average Joes everywhere. Joe’s sleep does not last. He stirs in the night, restless, yet tired. Wandering into the kitchen, he makes himself a cup of sleepy-time tea before shuffling back to bed. He can count sheep—or all the ways paper enhances his life every day. Either way, he’ll fall fast asleep long before he’s done.

Ken Miller is a key account manager for

Glatfelter. He works hand-in-hand with key customers every day to help them find new ways to grow their business through paper and print. Contact Ken at 740-772-3047, or by emailing Kenneth.Miller@glatfelter.com.

Beyond Paper | 9


FEATURE

ROCK, PAPER, SCISSORS Leave nothing to chance when choosing the right paper for the job. by Laurie Hileman

Paper is many things to many people. And, for those tasked with paper-buying decisions, matching the right paper to the right job requires both big-picture vision and an eye for the smallest detail. “The end buyer has no idea what goes into producing their product,” says Ray Holzschuh, a global estimator at The F.P. Horak Company in Bay City, Michigan, who helps customers navigate the countless finishing, paper type, and paper weight decisions of any given print job. From thickness for mailing specs and proper grain direction for folding to newer finishing treatments that can encapsulate smell into a varnish, Holzschuh says, “I try to assault all of their (an end customer’s) senses: the touch, the look, the feel, and the smell,” when making paper recommendations that fit within a budget. Paper, after all, has the unique ability to influence people’s perceptions long before a single word is printed. Take, for example, book publishing. “Publishers make decisions first and foremost based on the value the consumer sees in the book, which is why the whole book publishing line of papers is about bulk, is about thickness,” says Karen Ehman, a key account manager with Glatfelter. And, the converse can also be true. Wordy books go on thinner paper so as not to intimidate readers with their size. For any final product, making the right paper choice is one decision best not left to chance.

13 THINGS TO CONSIDER WHEN PICKING PAPER •

What is the end use?

For how long would you like it to be used?

What printing process are you using?

What is the quantity?

Do you require recycled or FSC-certified paper?

What color do you need? If white, what shade?

Will the same paper be needed for multiple projects over time?

Do you have images or heavy ink coverage?

Do you need to protect with a coating?

Do you require special effects or special finishing?

Will the weight of the paper impact postage or shipping costs?

Can you get matching off-the-shelf envelopes, or do you need to convert them if needed?

Do you have time in your schedule for specialty paper, or to wait for a mill item if necessary?

Source: “A Few Quick Tips for Choosing the Best Paper for Your Printing,” www.printmediactr.com

10 | Beyond Paper


We’re getting in on the conversation. glatfelter.com


Paperworks

HOW TO WIN What if your company’s mission could be boiled down to one simple goal? by Cynthia J. Drake For many employees, a company’s goal-setting exercises are likely to inspire a few groans. This annual process could be seen as painful, overly bureaucratic, and, unfortunately, not very successful in the end. But what if instead of intangible terms like “mission statements” and “key performance indicators,” companies simply focused on one word: winning. Holly Green, CEO and managing director of The Human Factor Inc., relies on her background as a neurophysiologist and behavioral scientist to help companies, including Google, Hyatt, and The Coca-Cola Company, “get crystal clear on winning—and get there.” Here’s how.

SLOW DOWN. “Everything in our world screams at us, ‘just run!’ and we run at great cost,” she says. “You have to slow down just enough to get things right. Spend three minutes each morning to get clear on winning for that day. Or slow everybody down five minutes before a meeting, have them read preparatory materials and key questions, and think about them.” How much more productive of a meeting would you have?

ORGANIZE AND PRIORITIZE. Green says, “We are faced with more distractions today than we ever have been. [Winning] does take additional focus—it can’t go in a binder on a shelf. You have to bring it to life. You have to get relentless and obsessive about the quest for winning. You can’t just go back to the way of working before. You have to be clear, and you must constantly restate what winning looks like.” WORK HARD. “Being great is hard work,” says Green. “When

5 tips to move your team forward

we practice something, it creates myelin wiring in the brain. If we practice doing the wrong things, we create bad habits. You have to carve time out and practice getting it right, so you create myelin wiring that leads to new behaviors.”

WHAT IS WINNING? Take time to define what “winning”

OVERCOME NEGATIVITY. “Self-talk is so insanely powerful,”

means—for your project, your team, and your company. “Everything you do, you have to be clear on winning first,” Green says. “You have to define targets with specificity that drives behavior, all the way to front-line employees.” 12 | Beyond Paper

she says. “If I sit around and tell myself, ‘there’s no way I can attain my quota,’ guess what? Your brain believes you. Once you’ve got a belief—positive or negative—you work very hard to prove yourself right.”


Paper Trail

BEYOND BOND

Printing on an inkjet? You might want to consider looking beyond all-purpose paper for best results. by Martha Spizziri Inkjet printing is well-suited to a wide variety of applications. Of course, there’s the everyday desktop printing most of us do at home and work, running off letters, labels, photos, and the like. But inkjet printing is also excellent for CAD and engineering drawings and for professional printing jobs such as posters, banners, signs, direct-mail pieces, bank statements, and bills. Inkjet printers can even be used for small print runs of books—even to print a single book. That’s an application in which offset printing would be prohibitively expensive. Inkjet printing has the advantage of allowing for 100-percent variable printing; that is, any part of a printed piece can be customized, and each piece can be different. If there’s a downside to inkjet printing, it’s that most inkjet technology is aqueous—water-based—which means a lot of water drops onto the paper as it’s printed. But there are papers

Pixelle Paper Stats

specially engineered to handle this quantity of water. These papers can be a good alternative to off-the-shelf stocks such as laser bond or offset, especially if you’re printing graphics-heavy materials that use larger quantities of ink. Glatfelter’s Pixelle line is an example of paper stock designed specifically for inkjet printing. The line includes products for both desktop and production printing. Pixelle stocks are available in a variety of weights and color, and divided into three main category types: • Uncoated: Designed to print well with aqueous inkjet. • Treated: Additives are applied to both sides of the paper to improve color and image fastness (and available for dye-based and pigment inks). • Coated: Have water-absorbent coatings on one and both sides and are waterfast.

Come in formats suitable for desktop, wide-format, and production printing

Offer surface treatments optimized for either dye- or pigment-based inks

Are available in a variety of shades, finishes, basis weights, and calipers

Produce vivid color with excellent fidelity

Can be coated on one or both sides

Are qualified on all major OEM inkjet presses

Are acid-free

Beyond Paper | 13


M

14 | Beyond Paper

i

l

l

e

n

n


i

a

l

s

FEATURE

Watch out world, here they come. The largest generation ever is poised to take over half the workforce by 2020. What does it take to recruit—and retain—the best? by Laurie Hileman

At

the age of 23, Ben Zimmer is an industrial engineer making an impact. Six months into his job at Glatfelter’s Chillicothe, Ohio, plant, he was tapped to find ways to effectively reduce trim loss for the global paper manufacturer. Using a recently implemented software system designed to minimize trim loss, he began delving into the data and recommending changes. Since that time, trim loss is down .24 percent across three Ohio paper machines. “It doesn’t sound like a lot, but with the amount of paper we make, it’s a lot,” says Zimmer. In just one area, savings now top $192,000 a year. However, Zimmer is quick to deflect praise. “I’m happy with the path I’m on. If I can keep having these projects that challenge me and are complex, that would be sufficient for me,” says Zimmer. “As long as I can make a value-added change for the business, then I feel useful.” Like Zimmer, millions of millennials are taking the world’s workforce by storm. But are they really all that different from those who’ve come before? Let’s start by looking at the numbers. Hovering around 86 million, the millennial generation is 7 percent larger than the baby-boom generation, which came of age in the 1970s and early ’80s. The Pew Research Center defines “adult millennials” as those who are 18 to 33 years old and born between 1981 and 1996, essentially those who began reaching adulthood in the year 2000. “As employers looking at [these numbers], obviously, we need to be able to attract and retain this generation as they come into work,” says Don Hadley, director of human resources for Glatfelter’s Specialty Papers Business Unit. By 2020, U.S. millennials are expected to be 50 percent of the workforce and 40 percent of the electorate. Hadley notes, at times, this [millennial] generation gets a bad rap in the business arena. Characterized as job hoppers, not willing to pay their dues, overly sensitive to criticism, and too dependent on their parents, millennials often face sideways glances from older coworkers, starting from day one. But, they are also known for being tech savvy, confident, affable, and tolerant. They’re great multitaskers who relish the chance to voice their opinions on workplace decisions, seeking substantive work early in their careers. Stereotypes aside, organizations must adjust workplace dynamics to effectively attract, manage, and retain these workers in order to position the company for future success.

Beyond Paper | 15


Millennials at work “Millennials are the first generation to grow up with computers in their homes, but we also remember life before cell phones and iPads,” says Eric Burkhardt, a 30-year-old territory sales manager for Glatfelter and based out of his home in Dallas. “As a result, I feel we have a sensitivity to our parents’ culture, when the world was less connected, but we also feel like we are members of a global population.” Research suggests technology and the birth of social media have developed a strong sense of interconnectedness— both global and local—among millennials, fueling a desire for them to work for companies characterized as positive, environmentally friendly, and socially responsible. They actively seek balance between work and life. “From what we’ve seen, they work hard, they get their things done—they’re not lazy,” says Hadley. “But they certainly put value to life, and their lives don’t center around just being at work all of the time.” Multitasking is another strength of millennial workers, possibly because they may become bored if only allowed to focus on one thing at a time. Some might say they crave instant gratification and recognition, but Hadley suggests it’s more a desire to know that what they are doing is important and that they’re on the right track. Millennials are also team players and tech savvy, making them a perfect fit for cross-functional teams. Burkhardt, for example, is part of a team implementing a new sales management software system that will streamline the sales process throughout Glatfelter.

Attracting millennials As an inventory and master data specialist with Glatfelter, 27-year-old Mary Butchers uses her love for analytics and data mining to research sales trends, better utilize inventory, and calculate targets for new or existing material to make it available for customer use. Butchers, as a new mom and with the company only two years, also knows firsthand how quickly changes can happen. She appreciates Glatfelter’s steady course that is focused on the future. “It’s the resilience amongst the ever changing world—and the openness to innovation—that makes it such a unique company for a young person to work for and appreciate,” she says. Butchers’s sentiments reflect those of millions of millennials seeking work at organizations focused on innovation and corporate responsibility. But those sought-after qualities aren’t unique to Google or tech startups of the world. Those qualities can be found within any industry and any size company. It’s really about branding, says Hadley. Glatfelter, for example, focuses on the organization’s sustainability efforts, commitment

16 | Beyond Paper

to innovation, and opportunities for employees to serve in their communities. Hadley also stresses the importance of corporate transparency, particularly when bringing millennials on board. To avoid disappointing millennial workers in the future, clearly map out the position and aligned compensation at which employees will start and the possible career progressions over the next three years of their employment. Be sure to convey potential earnings associated with each step. Mapping out a plan may also help employees better envision their future and how they can fit with the organization. Despite being the most educated generation ever, the connection isn’t always immediately recognizable. According to Hadley, many young millennials often flounder a bit when creating the connection between their education and how that translates into a particular role at any given organization. “So, being able to have them recognize that there is a fit with our organization, and how they fit, is important,” says Hadley.


FEATURE

Keeping them—and keeping them happy Jason Corpus is a 30-year-old utilities area process manager in charge of the water department at Glatfelter’s Chillicothe plant. He’s focused on keeping the company sustainable for the long term, particularly through conservation efforts, an area of importance for both his millennial generation and Glatfelter. “I think that that’s going to be a big role in what I do in the next five years. Before you know it, we’re going to be pushed to a point where we have to consider big ideas and big projects in order to stay functional and running. That’s something I’m excited about,” says Corpus. Millennials relish the opportunity to make a significant impact right away. “They aren’t going to wait five or 10 years to get promoted,” says Hadley. “They clearly want to know what’s next, [and] what am I going to be doing.” Hadley suggests organizations consider step—or layered—progression to provide advancement opportunities for millennials. Rather than just, for example, sales representative to sales manager, include several intermediate steps along the way, such as senior sales representative that would incorporate new responsibilities and an increase in pay. Millennials also appreciate mentoring relationships, as many were close with their parents and coaching figures growing up. For example at Glatfelter, college co-ops are paired with an experienced leader who can provide career and professional advice to the up-and-coming engineers, as well as help them adjust to the work environment. Mentors serve as a “good listener” or “sounding board” for the co-ops. The hope is to retain these young professionals full time after graduation. Recognition, too, is important for millennials. “There’s going to be a need to kind of shift our recognition programs away from what has been traditional in the paper industry,” says Hadley. Recognizing 25 years of service with a gold watch just won’t work anymore. Instead, millennials want to know that what they are doing is making a positive impact and is a valuable contribution to the organization.

Young workers in a mature industry Anyone younger than 50. That’s who was targeted for the Young Innovators group that was started in 2014 by the Print Services Distributors Association (PSDA), a large printing trade organization in the forest products industry. “To me, it’s kind of comical because that’s (50 years old) young in our industry, but it really is,” says John DeMarco, west regional sales manager for Glatfelter and a founding member of Young Innovators. “It’s not sexy. Paper and printing is not viewed by a lot of people as being progressive or super exciting,” he adds. In response, the PSDA Young Innovators are looking to promote the positives of the industry and adapt management skills to encourage millennials to consider the forest products industry. With a mature workforce and an industry contracting in the face of market pressures, now is the time to make connections between the old and young—a fact not lost on the new generation. “There’s so much knowledge [within older generations]. You can’t lose sight of what’s been laid down before us,” says Corpus. At Glatfelter, millennial workers—across all functions, from HR and marketing to finance and operations—are spearheading teams that take advantage of new technology, streamline processes, improve conservation, and reduce waste. “Whether they’re (millennials) researching something to put a new program together, or trying to improve productivity issues, they’ve got so much data they can pull together. They can come up with very good ideas,” says Hadley. And good ideas, from young and old, fuel tomorrow’s growth.

Eric Burkhardt is a territory

manager for Glatfelter’s specialty papers business unit—and a millennial. He brings a fresh perspective to projects, creating solutions for customers and helping the entire supply chain evolve in an ever-changing print market. Contact Eric at 469-662-3420, or by emailing Eric.Burkhardt@glatfelter.com.   

Beyond Paper | 17


FEATURE

H ar nessing th e o f M ille n n i a l s The do’s and don’ts to managing up-and-coming employees by Laurie Hileman

Po w er

DO LISTEN. Millennial employees have a lot of ideas. Act on their contributions whenever possible. PROVIDE STRUCTURE. Millennials want to understand what the assignment is and how success is defined. Set clear and collaborative job roles and performance expectations. ENCOURAGE. Rather than telling them specifically how to do a task, listen to employees’ ideas and help steer them in the right direction with support. LEVERAGE TEAMS. Millennials shine in team settings. Involve them in special projects—or cross-functional teams—where they can contribute unique perspectives. PAINT THE BIG PICTURE. Draw connections between the work they are doing and how it helps the organization as a whole achieve its overall objectives. OFFER OPPORTUNITIES TO ADVANCE. After 18 months of solid performance, millennials are ready for more responsibility. Consider smaller, more frequent steps to higher-level positions.

DON’T Millennials, as the largest generation ever, are settling into the workforce in greater and greater numbers. They bring with them savvy technology skills and a heightened sense of global connectedness that affords them a unique vantage point to the world of business. “They’ve been groomed to go out and reach the stars. And, they believe they can and know they will,” says 26-year-old Kimberly Jones, eCommerce marketing manager at Ennis Inc., a global producer of printed business products and apparel. Jones, along with John DeMarco, west regional manager for Glatfelter who manages a six-member sales team with multiple generations represented, offer the following tips when supervising millennials.

18 | Beyond Paper

EXPECT THAT WORK LIFE WILL BE THEIR ONLY LIFE. It’s not that millennials only want to work from 9 a.m. to 4 p.m. They simply want to work hard and go home to a variety of other interests. BORE THEM, IGNORE THEM, OR TRIVIALIZE THEIR SUGGESTIONS AND CONTRIBUTIONS. Millennials like being challenged, sharing ideas, and knowing their contributions are making an impact. BE ANYTHING LESS THAN TRUTHFUL. Millennials don’t crave transparency; they demand it. They’re unlikely to put up with a manipulative boss or shady business practices, preferring to work for organizations that are open, honest, and valuable to society.


Chipping In

Spring Grove, Pennsylvania Chillicothe, Ohio

BASES ARE LOADED Glatfelter celebrates community and brings families together to thank them for 150 years. by Ilene Wolff

What better way for a company with deep American roots such as Glatfelter to celebrate its 150th anniversary than with the great national pastime of baseball? Spring Grove, Pennsylvania, and Chillicothe, Ohio: two small towns each with great people, overwhelming support for the community, and a paper mill that brings jobs, growth, and sustainability to the area. Glatfelter set out to celebrate its 150th anniversary by bringing together the people of each city to say thank you for their commitment and community mindedness. Almost 3,000 employees of Glatfelter’s Spring Grove mill and their families kicked off a roster of games last summer. Company CEO Dante Parrini threw out the first pitch as the York Revolution, the local Atlantic League Professional Baseball team, took to the field.

The day’s fun included base running and face painting for the kids, sack races, and a bag toss tournament for adults. “Witnessing 3,000 people in one place, gathering as a community in support of Glatfelter, was amazing,” says Heath Frye, Glatfelter’s Specialty Papers marketing manager, who helped plan the events. “PEOPLE are the reason why Glatfelter has been here for 150 years and will continue for another 150.” Employees at Glatfelter’s mill in Chillicothe joined in on the fun last summer, too, cheering on the Chillicothe Paints to three victories. The trio of Prospect League games gave many families a chance to attend home-team baseball, as well as an opportunity to participate in throwing out the first pitches and singing “The Star Spangled Banner.” Picnickers had a chance to mingle with Paints players and win drawings for team apparel. Michelle Tolliver, a Glatfelter administrative assistant who is on the 150th celebration committee and helped arrange the events, says, “We’re a small town, so it’s a local-interest type of thing to see the Paints. Showing our appreciation for the employees and our city wasn’t only fun, it made some great memories for all involved.”

Beyond Paper | 19


Human Capital

THEY’RE GLATFELTER KIND OF PEOPLE

Put a name to a face and a face to a name by Katie Will

MATT LECORCHICK

PAT POWER

JOB TITLE: Key Accounts, National Sales YEARS AT GLATFELTER: 8 YEARS IN PRESENT ROLE: 3 TRUE PASSION: His community at the Jersey Shore

JOB TITLE: Regional Manager, Canada YEARS AT GLATFELTER: 15 YEARS IN PRESENT ROLE: 8 TRUE PASSION: Family time

When Hurricane Sandy devastated the Jersey Shore in 2012, Matt Lecorchick was among the lucky ones. Though his house was damaged, it was safe, and he and his wife, Daniela, opened their doors to the neighborhood, welcoming strangers to stay with them until they were able to get to their own homes. “We offered them shelter, food, water, anything that would help them get by,” he says. “Everybody looked out for everybody.” A New Jersey resident since 1996, Lecorchick and his wife moved to the Jersey Shore 11 years ago, and his sense of community has been there ever since. Lecorchick says he teamed up with neighbors from Bricktown, going from house to house to help cleanup. But Lecorchick says he didn’t do anything out of the ordinary when he helped. “I was just so impressed with the kindness and willingness of the people to help in such a time of need, and Americans have always shown that,” he says. “You saw the best come out of people and it drew everybody closer together.”

Pat Power travels a lot for work–going from one side of Canada to the other–so the time he gets to spend with his wife, Patricia, and their two children, Ryan, 8, and Gabriella, 6, is precious. “I’m all about family,” says Power. To prove the point, of the 10 houses in his neighborhood, one belongs to him, one belongs to his brother, and a third belongs to Patricia’s sister. “We have a lot of fun.” Family vacations are a favorite activity, including big trips with Power’s siblings and in-laws on alternating years. “Vacation time is gold,” Power says. Having adopted Ryan and Gabriella from South Korea, Power says there are plans in the works to visit the country for the 2018 Winter Olympics. Power says he and his wife talk openly with the kids about adoption so they don’t have any doubts that they are part of the family. “They are our lives,” he says. “Hopefully, we give them enough to have a shot in this crazy world we live in.”

20 | Beyond Paper


Being Safe

Safe Travels! In work or personal driving, it pays to keep safety rules in mind. by Martha Spizziri Here’s some encouraging news: Auto accident deaths decreased 4 percent in the first five months of 2014 versus the same period in 2013. That’s according to the National Safety Council. If we all remain aware of safety best practices, we can help keep that downward trend going.

General safety tips and facts

Speed is a factor in almost a third of all fatal crashes. Source: “Think Fast,” U.S. Department of Transportation National Highway Traffic Safety Administration

To prevent whiplash, the vehicle’s headrest should be level with top of ears. Source: National Safety Council

Follow the “three-second rule”: After the vehicle in front of you reaches a landmark, at least three seconds should go by before you reach that same landmark. If not, you’re following too closely.

3

Source: “Top Ten Driving Tips,” http://www.drivingford.in/dsfl/ top-ten-driving-tips/, Ford Motor Company

Driving in bad weather Turn your headlights on whenever you need windshield wipers! Headlights help you to see other drivers—and help them to see you.

Double the space you normally leave between you and the next vehicle. Source: “Over 100 Safe Driving Tips for Young Drivers,” Dickinson Insurance Agency, Post Falls, Idaho

Distracted driving You’re four times more likely to crash while using a phone— handheld or hands-free. Source: National Safety Council

Beyond Paper | 21


40% of the U.S. population touches a Glatfelter product every day. Find out more at glatfelter.com

glatfelter.com

Beyond Paper November 2014  

Despite our increasing reliance on electronic communication, paper is still a major presence in our daily lives. Think about your typical d...