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T H E Q U E E N A N D J A G U A R L A N D R O V E R. A SIXTY YEA R ASSOCI ATION


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IN CELEBRATION

60 TH ANNIVERSARY OF THE QUEEN’S CORONATION As the country, the Commonwealth

more than 170 countries, and our goal is to deliver

and countless other peoples

outstanding products and experiences for all our

around the globe celebrate

customers. The endorsement of our vehicles by the

60 years since the glorious

Royal Family is appreciated as much in our newer

coronation of Her Majesty The

markets, such as China and Brazil, as it is traditional

Queen in 1953, it is with great pride that everyone at Jaguar Land Rover extends our own congratulations in recognition of this remarkable milestone. Jaguar Land Rover’s association with the Royal Family extends back even further. We received our

regions like North America and Western Europe. We are proud that our Royal Warrants contribute to Jaguar Land Rover’s accelerating global growth, helping us to take exciting British design and advanced British engineering around the world.

first Royal Warrants in 1951 and we are honoured that we remain the only automotive manufacturer to be granted all three current Royal Warrants, from HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales. Today, we sell Jaguar and Land Rover vehicles in

DR RALF SPETH CHIEF EXECUTIVE OFFICER JAGUAR LAND ROVER

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


GRAND TOURER HM Queen Elizabeth takes her children for a spin around the Windsor Estate in her Daimler in 1957.


A VA LUA B L E AC K N OW L E D G E M E N T

THE ROYAL WARR ANT

A symbol of excellence and the hallmark of Royal approval, Royal Warrants have been awarded to Jaguar Land Rover vehicles for over 60 years

F

or nearly 900 years The Royal Warrant has

Jaguar Land Rover today holds the Royal

been one of the proudest acknowledgements

Warrant as ‘Manufacturers of Motor Vehicles,

of quality in the world. It is granted to

By Appointment’ from all three current grantors:

represent not only simple excellence of product or

HM The Queen, HRH The Duke of Edinburgh and

service, but also the personal preferences of the

HRH The Prince of Wales. Furthermore, during

Royal grantors. Today, from Britain’s hundreds of

the lifetime of HM Queen Elizabeth, The Queen

thousands of companies and individual suppliers,

Mother, Land Rover enjoyed the rare distinction of

there are only around 800 Warrant holders.

simultaneous Appointment to all four grantors.

Land Rover received its first Royal Warrant in

A Royal Warrant is not awarded in perpetuity.

1951 from King George VI, who had tried one of the

Before a grant is even considered, the holder must

company’s very early models in prototype form. In the

have supplied the grantor for at least five years.

same year Daimler, which became part of Jaguar in

The tenure of each Royal Warrant is reviewed on

1960, also received a Royal Warrant from HM The

a regular basis, and renewal is at the grantors’

Queen – who was to become The Queen Mother.

absolute discretion.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


Fifties

FLASHBACK TO 1953

A NEW MONARCH

The world’s gaze turned to Westminster Abbey in June 1953 when Her Majesty was crowned as Queen Elizabeth II

O

n 2nd June 1953 Britain entered a new

rationing did little to deter the street parties that

Elizabethan age with the Coronation of

accompanied the event. It was a festival of age-old

Queen Elizabeth II in Westminster Abbey,

pageant, public joy, and new British-born technology.

just over a year after she had ascended the throne. It

For the first time in history millions could follow

was a glorious landmark in a reign that has spanned

the magnificent spectacle on television – including

seven decades.

the key moments inside the Abbey as the Archbishop

Jubilant celebrations united the country and the

of Canterbury placed St Edward’s Crown onto

Commonwealth. With dishes like Coronation Chicken

the new monarch’s head and pronounced the

created for the big day, the last throes of post-war

centuries-old blessing: ‘God Save The Queen’.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


A WINNING YEAR

VICTORY AT LE MANS

Within days of the Coronation celebrations Jaguar received congratulations from Her Majesty on learning of the team’s success in the Le Mans 24 Hours race

L

ess than two weeks after the Coronation,

of Mount Everest, and underpinned by the latest

Jaguar added to the national pride with their

automotive technology. At Le Mans, Jaguar led the

second win in the world’s greatest sports

world in introducing disc brakes on the C-Type – still

car endurance race, the Le Mans 24 Hours. The

the classic example of ‘motor racing improving the

triumphant car was the C-Type and the winning drivers

breed’ for the everyday motorist.

were Tony Rolt and Duncan Hamilton. Team-mates Peter Walker and Stirling Moss came in second.

Jaguar took first place again in 1955, 1956 and 1957, and would return to win twice more in the

Jaguar’s 1953 Le Mans win was absolutely in

next three decades – seven victories that cemented

the spirit of the moment, flag-waving for a Britain

the company’s record as Britain’s most prolific

still buoyed by the Coronation and the conquest

Le Mans winner.

ROYAL MESSAGE Immediately following the 1953 Le Mans victory, Jaguar’s chairman received a telegram (above) with congratulations from Buckingham Palace.


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ADEN 1954

MALTA 1954

AROUND THE WORLD

HER MAJESTY ON TOUR

MALTA 1954

A six-month long, 44,000-mile trip saw The Queen circumnavigating the globe to connect with the Commonwealth

T

hen as now, The Queen’s role took her

and popular guests at the Coronation in June.

far from home. In November 1953, with

In December the Royal party arrived in New

The Duke of Edinburgh, she embarked on

Zealand, where The Queen’s traditional Christmas

a six-month, 44,000-mile Tour of the Commonwealth,

Broadcast for 1953, transmitted from Government

flying from London to Bermuda, then on to

House in Auckland, was the first ever made from

Jamaica. In Kingston, The Queen and The Duke

outside Britain.

visited a Children’s Rally in Sabina Park, greeting the

In February The Queen became the first

flag-waving crowds from the back of a specially-

reigning British monarch to visit Australia, travelling

adapted Land Rover.

widely across the country and again greeting huge

Ten similar vehicles met the Royal visitors in

crowds from another ‘State 1’ Land Rover. The Tour

various locations, all bearing the Royal crest and

continued via the Cocos Islands to Ceylon, Aden,

Royal standard. From Jamaica, The Queen took a

Uganda, Tobruk, then in the newly-launched Royal

17-day voyage through the Panama Canal, and across

Yacht Britannia to Malta in May, and finally home – to

the Pacific to Fiji. On her next stop she was re-united

the kind of rapturous welcome that had followed The

with Queen Salote of Tonga – one of the most colourful

Queen around the world.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


NEW ZEALAND Auckland, 1954

AUSTRALIA Adelaide, 1954

AUSTRALIA Bathurst, 1954

JAMAICA Kingston, 1953

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


Sixties

THROUGH THE DECADES – 1960s

THE AGE OF THE E-T YPE

As the austerity of the post-war years ebbed away, the sleek beauty of Jaguar’s new E-Type promised a bright new future for Britain

T

he dawn of the 1960s brought another

handling and brakes, as well as more performance

new age, freed from the hangover of war

per pound Sterling than any other ‘supercar’ of its day.

by the progress of the 1950s and led by a

Soon after, Jaguar took over the Daimler marque

relaxed and ‘modern’ Royal Family. The ‘Swinging’

in 1960 an open Daimler carried on the tradition of

years would come later, but 1960s Britain immediately

Royal service on the 1961 Tour of India.

promised new design and new technology. And one

Land Rover, meanwhile, remained the

of the first, and certainly most enduring symbols was

workhorse for occupations from farmers to the

Jaguar’s show-stopping E-Type.

armed forces with the 500,000th example leaving

Royal motorsport enthusiast The Duke of Kent

the production lines in 1966 – just before England

had sampled the Le Mans-winning D-Type (both from

won the football World Cup. Before the end of the

passenger and driving seats) in 1959; its roadgoing

decade, ‘live’ TV crossed the Atlantic via Telstar,

successor the E-Type was unveiled at the 1961

the QE2 liner was launched from Clydebank and

Geneva Motor Show – a British car to lead the world.

the supersonic passenger jet Concorde had made

It promised 150mph, a stunning shape, race-bred

its first test flights.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


LEADING THE WAY The E-Type – seen here with Jaguar founder Sir William Lyons – was the star of the 1961 Geneva Motor Show.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


Seventies

THROUGH THE DECADES – 1970s

SPIRIT OF ADVENTURE

Throughout the first decades of The Queen’s reign, the world opened up to Land Rover-equipped explorers

T

he spirit of adventure was evident in the

in 1974 the company built the State 1 Range Rover,

Britain of the 1950s, 60s and 70s and

allowing the State 1 Land Rover an honourable

nowhere more so than with explorers for

retirement to Hampton Court.

whom the Land Rover had become as vital as the

At the end of the 1970s, the Royal Geographical

right boots and all-weather gear. With it they could

Society celebrated its 150th anniversary with an

unlock inaccessible areas of every continent ‘in jungle,

expedition in the Far East, supported by three

desert, swamp and snow’. It is said that the first vehicle

Land Rovers and specialised driver-training from

many remote communities ever saw was a Land

the company. Even legendary explorer Sir Ranulph

Rover. Before long the Land Rover oval was one of

Fiennes, having driven Land Rovers as an army

the most recognised vehicle badges on the planet.

officer, learned the ‘adventure’ ropes with Land Rover.

In 1970, the Range Rover followed Land Rover

To this day Land Rovers continue to cross the

onto the road, into expedition duty and then into

globe on equally exacting expeditions. In 2012, to

Royal service. It was the backbone for the British

mark the production of the one millionth Discovery,

Army’s 1972 Trans-Americas crossing, covering

a group of them travelled from Birmingham to Beijing –

18,000 miles from Alaska to Tierra del Fuego. And

a journey of over 10,000 miles.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


GLOBE TROTTERS Land Rovers on the first overland journey from London to Singapore undertaken by the Oxford and Cambridge Far Eastern Expedition.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


NATIONAL PRIDE The 1977 Queen’s Jubilee celebrations were characterised by street parties up and down the nation.


THROUGH THE DECADES – 1970s

THE SILVER JUBILEE

Street parties, bunting and Union flags marked 25 years since The Queen’s accession

I

n June 1977, the Silver Jubilee of The Queen’s

500 million watched on television around the world.

accession culminated in a huge bonfire in

Prominent amongst the celebrations was a

Windsor Great Park, lit by The Queen, triggering

specially commissioned Land Rover – with bodywork

a string of more than a hundred bonfires and beacons

unpainted but highly polished to pay a suitably silver

from the Shetlands to Land’s End. The Queen also

tribute. This Jubilee vehicle made many passenger

took to the Thames on the Royal Barge and opened

trips over a purpose-built bridge to demonstrate

the Silver Jubilee Walkway around London.

its agility before it was presented to The Queen

Just like Coronation Day, ‘Jubilee Days’ brought

as a gift from the company, which the previous

an outpouring of patriotic joy. About a million people

year had celebrated the production of the

joined the celebrations on the streets of London, while

one-millionth Land Rover.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


Eighties

THROUGH THE DECADES – 1980s

RETURN TO LE MANS

The 1980s marked Jaguar’s glorious return to the iconic race - as well as a series of British technical milestones… and new additions for the Royal Family

J

aguar returned to Le Mans in 1984 to a

The triumph capped an eventful decade for

race it had already won five times. Jaguar’s

Jaguar, which in 1984 had regained independence

thoroughbred racing cars for the world’s

after the break-up of British Leyland and was then

greatest endurance race again showcased British

listed on the London Stock Exchange.

technology with The Duke of York among the Royal

In 1983, Land Rover introduced the iconic model

Family members who visited the team to show their

that was to become known as the Defender, and six

support during its preparations.

years later, under the aegis of the privatised Rover

The team triumphed in 1988, 31 years after

group, the Discovery midsized sport-utility vehicle.

its previous victory. Britain’s leading motoring

Meanwhile, the nation saw a number of technical

magazine reported: ‘It wasn’t until the French played

achievements. In 1981, The Queen opened the

God Save The Queen that it sank in that Jaguar had

Humber Bridge, which remained the longest

won Le Mans’.

single-span bridge in the world until 1997, while the

Jaguar won again two years later in one of the hardest-fought races ever seen at Le Mans, and the Union Flag waving showed that Britain was still proud of its racing heroes.

innovative Thames Barrier was completed in 1982, promising long-term flood protection for London. And the nation welcomed two new heirs to the Throne, as Prince William and Prince Harry were born.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


PHOTO FINISH Jaguar returned to the winner’s circle at Le Mans with a dominant victory in 1988. T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


Nineties

THROUGH THE DECADES – 1990s

PUSHING THE BOUNDARIES

The 1990s were a time of change and rapid progress, and Jaguar reflected the zeitgeist of the age

L

ess than two months into the new decade

3.5-litre twin-turbo V6 engine capable of well over

that was the 1990s, Jaguar was bought by

210 mph, the XJ220 was a ferocious yet forgiving car,

the American car giant Ford. That same

and quickly became an icon as an exclusive 281

year also brought a Royal celebration to match any:

units were made.

Queen Elizabeth, The Queen Mother’s 90th birthday.

Under Ford ownership, Jaguar expanded

Like The Queen, The Queen Mother enjoyed her

its model range. In 1996 the much-admired

motoring. Indeed, her 1972 Jaguar Vanden Plas was

XK8 grand tourer was launched, marking the birth

still doing regular service.

of a new XK series and showcasing the company’s

The 1990s was a time when Jaguar was on

advanced new V8 engine.

the leading edge of progress, and a force to be

Land Rover, meanwhile, launched the

reckoned with in endurance racing in the early part

Freelander in 1997. The car quickly became

of the decade with the Jaguar-engined XJR-15

Europe’s best-selling 4x4, creating a new segment

racer and the legendary XJ220 supercar. With a

of the market for smaller, leisure-orientated SUVs.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


Noughties

THROUGH THE DECADES – 2000s

A GOLDEN JUBILEE

A new millennium brought another occasion for the nation to celebrate, and two famed British marques came together under the same ownership

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


T

he Golden Jubilee of 2002 allowed the

the State Land Rover, and a Jaguar from the Royal

Concept wowed the crowds at the 2000 Detroit Auto

people to celebrate The Queen’s 50 years

garage. Again there were street parties, bunting, and

Show, the next few years saw the launch of the

as sovereign and showed the affection and

beacons; concerts, parades and pageantry; and The

X-Type and the debut of the Range Rover Sport as

Queen spoke of 50 unforgettable years of change.

well as new-generations of the Freelander, Discovery,

allegiance of people from around the world. In an echo of their 1953 tour, The Queen and The

Part of that change included the constant

Duke of Edinburgh toured both the nation and the

development of the Jaguar and Land Rover

Range Rover and the all-aluminium bodied XJ8 and

Commonwealth; travelling by aeroplane, helicopter,

portfolios following Ford’s purchase of Land Rover

In 2008 both brands were bought by Tata,

Royal Train, coach, underground, floating transport

from BMW, in 2000, to reunite it with Jaguar under

creating Jaguar Land Rover and marking a new

from aircraft carrier to barge, the Gold State Coach,

single ownership. After the evocative Jaguar F-Type

chapter for the historic marques.

second-generation XK sports car.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


CHARITABLE PARTNERSHIPS

A WORLD OF GOOD

Land Rover has been associated with the Red Cross for nearly as long as The Queen has been its president – and with far-reaching impact

L

and Rover’s relationship with the British Red

Federation of Red Cross and Red Crescent Societies

Cross began in 1954 with the delivery of a

(IFRC) launched a three-year global initiative entitled

long-wheelbase Series 1 for use as a mobile

‘Reaching Vulnerable People Around the World’. The

dispensary in Dubai.

relationship helps to sustain the IFRC’s lifesaving

Five years previously, the then Princess Elizabeth

work reaching vulnerable people in communities

had become the patron of the British Junior Red

around the world and runs across 15 countries

Cross, and on her accession to the throne in 1952,

assisting National Red Cross Societies.

HM The Queen became patron and president of the

Last year, the Land Rover ‘Journey of Discovery’

Red Cross. Her support for the charity has continued

raised £1million for a water and sanitation programme

throughout her reign, including a Buckingham Palace

in Uganda, as part of its partnership with the IFRC,

Garden Party in 2008 to celebrate the centenary

which will benefit 45,000 people by 2015. A 50-day,

of the Red Cross’s first Royal Charter. On what

10,000-mile journey from Birmingham to Beijing

was also Land Rover’s 60th anniversary, the

undertaken in Land Rover Discovery vehicles was one

company donated 60 vehicles to Red Cross

of the most epic and ambitious modern-day overland

organisations worldwide.

journeys, which also celebrated the production of the

In 2010 Land Rover and the International

one-millionth Land Rover Discovery.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


HELPING HANDS A champion of environmental causes, The Prince of Wales’ Countryside Fund was set up in 2010 to help support rural countryside areas, from apprenticeships and training to transport schemes and emergency funds. Land Rover has begun a three-year partnership with the Fund to help support British rural communities. In 2013 the Fund opened applications for a new bursary, with five Freelander 2 vehicles to be loaned to rural projects that would benefit from having access to capable, all-terrain transportation.


SPORTING ASSOCIATIONS

A PERFECT MATCH Much like the Royal Family, Land Rover has long had a natural affinity for equestrian and country sports

L

and Rovers aren’t just ideal for cross-

Anne’s highly successful equestrian career. The

Rover which supplied the fleet of Discovery 4s as

country driving; they are as happy towing

Princess honed her off-road driving skills on Land

the official team vehicle.

a horsebox as a motor boat and Land Rover

Rover’s development tracks at Eastnor Castle, with

Land Rover has supported the Festival of British

demonstrations and driving experiences have been

the denim-blue livery of the Princess’s team vehicles

Eventing at The Princess Royal’s home Gatcombe

a feature of country shows and equestrian events

becoming a popular production option on the in-

Park for more than 27 years, and the Burghley Horse

for many years.

vogue Range Rover. Equestrian success passed

Trials since 2005. It has been the principal sponsor

As well as using official Land Rovers and Range

down the family: The Princess Royal’s daughter

and official vehicle supplier for the Royal Windsor

Rovers for 60 years, in off-duty moments The Queen,

Zara Phillips (also with long-term support from Land

Horse Show since 2009, and the title sponsor for the

The Duke of Edinburgh and The Prince of Wales have

Rover) won the Eventing World Championship in

International Driving Grand Prix.

driven their own Defender, Range Rover, Discovery

2006. When she took silver with the GB Eventing

Earlier this year Prince Harry’s tour of the United

and Freelander vehicles on the Royal estates.

Team at the 2012 London Olympics, it was

States concluded with a fundraising Polo match, won

her mother who presented the medals, and Land

by his Sentebale Land Rover team.

In the 1970s, Land Rover supported Princess

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


TRANSFORMING THE BUSINESS

A GLOBAL POWERHOUSE

As the brands enter new markets with pioneering British technology and design, Jaguar Land Rover is going from strength to strength

S

ince the acquisition by Tata, Jaguar Land

of millions of pounds in state-of-the-art production

Rover has transformed its business to realise

and R&D facilities here, and will spend £2.75 billion

the full potential of its brands and deliver

on product creation this year alone. The company

profitable results.

is also building an advanced £500m engine plant to

Jaguar Land Rover has recruited nearly 9,000 people since 2011 and today is Britain’s largest

manufacture a new family of low emission petrol and diesel engines in the UK.

automobile industry employer, with more than 25,000

With the Chinese market now accounting for a

people. In addition the company supports more than

fifth of Jaguar Land Rover sales, a joint venture with

190,000 UK jobs through the supply chain, the dealer

Chery Automobile has also been announced with

network and the wider economy.

an investment of over £1.1 billion, including a new

More than 80 per cent of the cars Jaguar Land

manufacturing plant near Shanghai and an R&D facility.

Rover produces in the UK are exported, to more than

Jaguar Land Rover is also leading a number of

170 markets worldwide, making it a major foreign

advanced research projects to develop future hybrid

currency earner for the UK economy.

and electric vehicles, as well as ‘smart’ and ‘connected’

All of the cars are engineered and designed in Britain and while the company has ambitious plans for global growth, the heart of the business remains in the UK. Jaguar Land Rover has invested hundreds

cars. It’s also researching further opportunities for even more lightweight vehicles. Jaguar Land Rover is now truly a global force, and one that’s proudly British.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


R E N E WA L OF T HE FLEET Crafted to the finest specifications, stately new Jaguars are transporting the Royal Family, diplomats and visiting heads of state. In 2012 the time came for the two long-serving Daimler DS420 Limousine Crown cars to be retired from Royal duties – not replaced, as they remain in the Royal fleet, but superseded in service. The new cars are specially extended versions of the long-wheelbase Jaguar XJ limousine, finished in Royal claret and black livery.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


CALL OF DUTY Princess Elizabeth trained as a driver and mechanic for the Auxiliary Territorial Service in 1945.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


THE QUEEN ELIZABETH PRIZE FOR ENGINEERING

IN THE DRIVING SEAT

The Queen has a long history of getting hands-on with her cars – and a new technology award in her name now lauds the innovators of our age

E

arly in 1945, in the late days of World War II,

The Queen has been a driver ever since, and

18-year-old Princess Elizabeth volunteered

many photographs show her in ‘off-duty’ moments,

for military service with the Auxiliary

often in tweeds and headscarf, behind the wheels

Territorial Service.

of various Land Rover or Jaguar vehicles on the

With Number 1 Beaufront Company of the

Sandringham and Balmoral estates.

Mechanical Transport Training Section, based at

The Queen has continued to acknowledge

Camberley in Surrey, the Princess trained as a driver

technical progress. In 2011 Jaguar Land Rover

and mechanic on vehicles such as ambulances and

announced its support of a new £1m award for

light trucks. And as well as wearing uniform, she

engineering innovation delivering global benefits:

donned overalls and got her hands dirty, working on

The Queen Elizabeth Prize for Engineering.

engines and learning to change wheels.

The first award was announced in March 2013 by

Against the well-meant ‘safety’ advice of

the Princess Royal, and presented by The Queen

government watchdogs, she completed her training

in June. It recognised the team, including Sir Tim

as every other recruit did, by driving one of the trucks

Berners-Lee, which created the World Wide Web

from the base to her home – in this case (discreetly)

and the internet, appropriately making the world a

to Buckingham Palace.

far better-connected place.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


CLEAN TECHNOLOGY

LEAN, GREEN AND FOCUSED

Environmental consciousness is not only necessary, it’s also an exciting basis for future possibilities

J

aguar Land Rover is committed to becoming

5-litre petrol V8 engine it had a 2-litre turbocharged

a carbon neutral manufacturing company

engine plus electric motor, and plug-in rechargeable

by 2020, and is focused on producing truly

battery pack. So the XJ_e could deliver both 87mpg

sustainable vehicles.

(with a better than 70 per cent CO2 reduction

As well as introducing new, smaller and more efficient engines, and technologies like Stop/Start,

compared to an equivalent ‘conventional’ car) and a 25-mile electric-only ‘zero-emissions’ range.

the company has an ongoing commitment to reduce

Meanwhile, the award-winning 200mph-plus

the weight of its cars. In this area, Jaguar Land

C-X75 concept supercar was widely described as

Rover is already a global leader. Both brands now

Jaguar’s most advanced car ever, but with petrol/

feature a number of vehicles using revolutionary all-

electric hybrid power and ultra-lightweight ‘carbon

aluminium bodies which greatly reduce weight, and

composite’ chassis construction, it too had super-

thus improve fuel economy, performance, handling

low emissions and a 37-mile ‘zero-carbon’ range.

and comfort. The latest Range Rover, for example, is up to 420kg lighter than the outgoing model. Jaguar Land Rover’s research teams are also working on a series of prototype and engineering

Later this year, customers will start experiencing some of the benefits of these technologies for themselves, with the launch of the Range Rover Hybrid, the first fully-capable diesel hybrid SUV.

concepts including hybrids, plug-in hybrids and electric

With smaller and more efficient engines, the

vehicles, to investigate more environmentally-friendly

combined forces of energy conservation and recovery

technical possibilities.

systems, aluminium structures, composite body

In 2011, for example, the diesel-electric hybrid

elements and increased use of recycled materials,

Range_e research programme offered 85mpg with

Jaguar Land Rover is on track to achieving a 25 per

a 20-mile, electric-only ‘zero-emissions’ capability,

cent reduction in fleet CO2 emissions by 2015. And

while the Jaguar XJ_e research vehicle featured

all without losing the unique, ‘Engineered in Britain’

an even more advanced specification. Instead of a

character that continues to define both brands.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


WORLD-BEATING CARS

MARKET LEADERS

The Jaguar F-TYPE, Range Rover and Range Rover Sport are the latest and most desirable cars to emerge from the Jaguar Land Rover stable

W

ithin recent months Jaguar Land Rover

luxury SUV, capturing the innovative spirit and iconic

has launched three new vehicles that

design of the original model which changed the

have immediately become three of the

world of motoring when it was launched over

most coveted cars on sale. All have garnered a raft of positive reviews and the ensuing demand has led to bulging order books for Jaguar Land Rover.

40 years ago. Meanwhile the all-new Range Rover Sport, which was developed alongside the new Range Rover,

The Jaguar F-TYPE is a continuation of a

boasts the brand’s best-ever on-road dynamics

sporting bloodline that stretches back more than 75

together with Land Rover’s class-leading all-terrain

years and encompasses some of the most beautiful,

capability. Thanks to Land Rover’s breakthrough

thrilling and desirable cars ever built. This new car

lightweight suspension design and innovative

represents a return to the company’s heartland:

dynamic chassis technologies, the Sport’s all-

a two-seater, convertible sports car focused on

new, first-in-class aluminium architecture achieves

performance, agility and driver involvement.

an impressive weight saving of up to 420kg. This

The engineering ethos underpinning the F-TYPE

transforms the car’s dynamic performance, enabling

is centred on Jaguar Land Rover’s industry-leading

it to blend agile handling with exceptional comfort,

expertise in the use of aluminium, which also gave

along with CO2 emissions reduced to 194g/km.

birth to the all-new Range Rover. Lighter, stronger

All three are set to be further success stories for

and with new levels of refinement, the Range

Jaguar Land Rover, both at home in Britain and in

Rover reinforces its position as the world’s finest

markets around the world.

T H E Q U E E N ’ S C O RO NAT I O N – 6 0 T H A N N I V E R S A RY


M E D I A . JAG UA R L A N D ROV E R . C O M JAGUAR.COM L A N D ROV E R . C O M

The Queen and Jaguar Land Rover . A Sixty Year Association  

Having held Royal Warrants since 1951, Jaguar Land Rover (JLR) was invited to Buckingham Palace to celebrate the 60-year anniversary of the...

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