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JAGUAR LAND ROVER

C O M PA N Y I N F O R M AT I O N


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JAGUAR LAND ROVER


OUR COMPANY

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AGUAR LAND ROVER is the UK’s largest premium automotive manufacturing business, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles, and Jaguar, one of the world’s premier luxury sports saloon and sports car marques. We employ around 29,000 people globally and support around 190,000 more through our dealerships, suppliers and local businesses. All of our vehicles are engineered and designed in Britain and while we have ambitious plans for global growth, the heart of the business remains in the UK. We have invested billions of pounds in our state-of-the-art production, research and development facilities. In fact, Jaguar Land Rover is the biggest UK investor in R&D in the manufacturing sector and is in the global top 100 for R&D spend. This investment, along with our ongoing support of local communities and encouragement to get young people to seek jobs in engineering, has led to Jaguar Land Rover winning the Responsible Business of the Year Award 2013. Last year Jaguar Land Rover sold 425,006 vehicles in more than 170 countries – up 19% from the previous year. These figures make Jaguar Land Rover one of the largest exporters by value in the UK, with 80% of our vehicles produced in the UK being sold abroad.

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VEHICLES

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NEWS AND AWARDS

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FACTS AND FIGURES

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INTERNATIONAL OPERATIONS

10 FACILITIES 18

OUR PEOPLE

20 CUSTOMERS 22 TECHNOLOGY 30 COMMUNITY 32

RESPONSIBLE BUSINESS

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HISTORY


OUR VEHICLES T

HE COMPANY’S VEHICLE line-up ranges from elegant sports cars through to hugely capable SUVs. It consists of six Land Rover and four Jaguar models – with a fifth, the Jaguar XE mid-sized sedan, which will commence global roll-out in 2015.

F-TYPE is a true Jaguar sports car, engineered for high performance and responsive handling

XJ redefines what a luxury car should be. It is a dramatic combination of beauty, luxury and power

XF delivers innovative design, refined engineering and stunning performance

XK is the refined Grand Tourer with the heart and soul of a sports car


JAGUAR LAND ROVER

DISCOVERY 4 With seven seats and rugged design, Discovery is always ready for adventure

RANGE ROVER The ultimate luxury SUV

RANGE ROVER SPORT Agile and responsive, the Range Rover Sport excels on-road and off-road DEFENDER Combining supreme capability and functionality, Defender is the archetypal Land Rover

EVOQUE The premium compact SUV that’s perfect for urban exploration

FREELANDER 2 A versatile town and country SUV, with Land Rover DNA at its heart

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OUR NEWS AND AWARDS

NEW SHOW STAND MAKES GENEVA DEBUT Jaguar Land Rover unveiled an all-new, state-of-the-art motor show stand to the world’s press in Geneva in March 2014. Boasting a number of industry firsts, the stand has been designed to reflect the principles employed in the creation of our vehicles. It showcases Jaguar Land Rover’s commitment to innovation with the world’s highest ever resolution tracking LED screen, a world-first magnetic flooring system and 85% aluminium construction, which offers a 30% weight saving. With 40 interactive touchscreens and 32 mobile scanning points, customers will be able to access more information than ever about our products.

THREE ROYAL WARRANTS Jaguar Land Rover had a starring role at a unique event in London in July 2013 showcasing the best of British innovation, excellence and industry. The Coronation Festival, hosted by the Royal Warrant Holders’ Association, celebrated the 60th anniversary of the coronation of Her Majesty The Queen, and was held in the gardens of Buckingham Palace. More than 200 businesses which hold Royal Warrants attended the Festival as suppliers of goods and services to the households of HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales. Jaguar Land Rover is particularly proud to be the only automotive manufacturer to hold all three Warrants.

UK PRIME MINISTER PRAISES ‘BRITISH SUCCESS STORY’ The British Prime Minister David Cameron celebrated Jaguar Land Rover’s commitment to manufacturing when he attended a preview of the new Engine Manufacturing Centre in February 2014. The Prime Minister said, “Whenever I come to one of your plants, it makes my spirits soar. Everywhere I go in the world I support Jaguar Land Rover. This is a great British success story.”


JAGUAR LAND ROVER

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AN AWARD-WINNING YEAR

aguar Land Rover won around 200 international awards in 2013. Most were for our products, but we also won for our directors, our business in China, our apprenticeship programmes, our people and our plants.

Number 1 Brand (J.D. Power Survey, UK) F-TYPE The Golden Steering Wheel Award (Auto Bild and Bild am Sonntag, Germany) World Car Design of the Year (WCOTY, Global) Car of the Year (Middle East Motor Awards) Convertible of the Year (Top Gear Magazine Awards, UK) Prime Minister’s Award (Good Design Awards, Korea) Good Design Award (The Australian International Design Awards)

Jaguar Land Rover was announced as presenting partner of the Invictus Games in March 2014. The international sporting event for wounded, injured and sick Service personnel is the brainchild of Prince Harry, who was inspired by a similar national event in the USA. The Invictus Games will take place in London in September 2014 at the 2012 Olympic and Paralympic sporting venues. Teams will be invited from the armed forces of 13 nations that have served alongside each other to compete in nine competitive activities.

Best Car 2013 (Auto Illustrierte, Switzerland) Best Compact SUV (Auto Express, UK) RANGE ROVER SPORT Best Sports SUV of 2013 (Quattroroute, Italy) SUV of the Year (Top Gear Magazine Awards, UK) SUV of the Year 2014 (Sport Auto, Middle East) SUV of the Year (Federación Interamericana de Periodistas de Automóviles, Brazil) RANGE ROVER

Sportscar of the 21st Century (Car & Driver, China)

Luxury Car of the Year (What Car?, UK)

Best Car Design (CAR Awards, Brazil)

Best of the Best SUV Category (Robb Report, USA)

Best Import Cabriolet above 30,000 Euro (Autozeitung, Germany)

JAGUAR LAND ROVER PROUD PARTNER OF INAUGURAL INVICTUS GAMES

RANGE ROVER EVOQUE

Sports Car of the Year (NDTV Car and Bike, India) 2014 Automotive Excellence Award for Design (Popular Mechanics Magazine, USA) XF Best Executive Car (Telegraph Motoring Awards, UK) XJ Best Luxury Car (Telegraph Motoring Awards, UK)

Best Car Import Category (Auto Motor und Sport, Germany) Technology Award (Autobild Allrad, Germany) Women’s Luxury Car of the Year (WWCOTY, Global) Best Luxury SUV (Edmunds.com, USA) Best Luxury SUV (Middle East Motor Awards) DISCOVERY 4x4 of the Year (4x4 Australia Magazine, Australia)

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OUR FACTS AND FIGURES

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S JAGUAR LAND ROVER goes from strength to strength so do some of the numbers that make that success so tangible. Here are just a few...

SALES BY REGION

425,006

17%

17%

North America

Overseas

18%

20%

UK

Europe

5%

23%

Asia Pacific

China region

Vehicles sold in 2013.

S A L E S FA C T S

In 2013 our global retail volumes increased by 19% year on year.

More than 80% of our vehicles are exported worldwide.

Our two brands operate in more than 170 countries.

85% of our revenue is generated through exports.

Jaguar Land Rover’s global network has 2,520 dealers.

Sales in emerging markets grew by 19%.

270,000+ The number of Range Rover Evoques sold since the vehicle was launched in 2011.


JAGUAR LAND ROVER

INVESTING IN THE FUTURE

£3.5bn The sum Jaguar Land Rover will invest over the financial year 2014-2015 for product development and capital expenditure.

Jaguar Land Rover is the UK’s biggest investor in R&D in the manufacturing sector, and Britain’s third largest investor in R&D of any kind.

-21%

Operating CO2 emissions down by 21% since 2007 per vehicle built.

M A N U FA C T U R I N G

By 2020 our vision is for Jaguar Land Rover operations to be carbon neutral, through efficiency, renewable energy and offsetting.

£370million

Latest round of investment in our Solihull site to create the world’s largest aluminium bodyshop.

£500million

The investment in our new UK engine factory in Wolverhampton to secure our own supply of advanced 4-cylinder units.

£100million Our investment in automotive innovation at Warwick Manufacturing Group.

29,000

The number of Jaguar Land Rover employees globally.

RESPONSIBLE BUSINESS

Advanced manufacturing

The company invests heavily in employee learning and development, to the tune of £20.1 million in 2012-13.

More models

In 2013, more than 3,500 employees (14% of the workforce) took part in community projects including education events, trebling the figure achieved in 2012.

Vehicles are produced in the UK at three advanced manufacturing sites in Halewood, Solihull and Castle Bromwich.

We have ambitious expansion plans to extend our product offerings with exciting new models in the pipeline.

Focus on quality

JD Power’s 2013 Vehicle Ownership Satisfaction survey ranks Jaguar as the UK’s top automotive brand for the second successive year. Land Rover entered the top 10 for the first time.

More than 328,000 young people participated in Jaguar Land Rover’s ‘inspiring tomorrow’s engineers’ school STEM (Science, Technology, Engineering and Maths) education programme in 2013, an increase of more than 100,000 on the previous year. Our new global CSR programme will positively impact 12 million people by 2020.

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OUR INTERNATIONAL OPERATIONS

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ITH EVER-INCREASING demand for our vehicles around the world, Jaguar Land Rover’s worldwide operations and facilities are expanding. Our global headquarters are sited in Whitley, UK, while around the world a growing number of regional offices are helping to drive sales in all markets. Strong growth in new and emerging world markets means that the share of vehicle sales in regions other than the traditional major markets in the UK, US and Europe has increased from below 15% in 2008 to more than 40% as of 2013. Longstanding offices in the UK and New Jersey, USA, have been supplemented by dedicated teams in Beijing, Dubai, Rio de Janeiro, Shanghai and, most recently, Singapore and Frankfurt. Manufacturing operations have also increased significantly to meet demand. Our three main plants in the UK will soon be receiving state-of-the-art powertrains from a new engine manufacturing centre which starts production in 2015. Further afield, we started local assembly of vehicles at our Pune plant in India in 2011 and an assembly plant in Brazil begins construction later this year. A joint venture manufacturing plant with Chery Automobile also opens in China in 2014. Jaguar Land Rover continues to strengthen its worldwide network of 2,520 dealers. Our new global dealership identity was revealed in a stunning showroom in Frankfurt, Germany, in 2013 and investment continues in our Land Rover Experience centres. These provide opportunities for customers and members of the public to discover all that a Land Rover vehicle is capable of. They range from factory tours to off-road driving, at 42 centres around the globe. Jaguar Experience delivers a similar range of events, both at manufacturing facilities and at performance-focussed track days. Our brand experiences also cover authentic adventure holidays and tours of iconic destinations.

MINNESOTA, USA

NEW JERSEY, USA

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We conduct real-world testing of all our cars over tens of thousands of miles in diverse conditions ranging from freezing climes to searing deserts. We also hone their performance at our dedicated test centres in Minnesota, Dubai and at the Nürburgring racetrack in Germany.

RIO DE JANEIRO, BRAZIL


JAGUAR LAND ROVER

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Jaguar Land Rover’s new global dealership identity was unveiled in Frankfurt in 2013.

UK OPERATIONS

BEIJING, CHINA NÜRBURGRING, GERMANY

KEY GLOBAL HEADQUARTERS AND FOUR MANUFACTURING PLANTS

SHANGHAI, CHINA

CURRENT AND FUTURE MANUFACTURING PLANTS OUTSIDE THE UK

RANKFURT, GERMANY

TEST CENTRES

CHANGSHU, CHINA

DUBAI, UAE

SINGAPORE

PUNE, INDIA

REGIONAL BUSINESS OFFICES


OUR FACILITIES

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AGUAR LAND ROVER is one of the headline-grabbing success stories of manufacturing industry in Britain today. With employee numbers increasing by 75% over the last four years, it is also the country’s most dynamic automotive business. Jaguar Land Rover’s UK operations take place at five locations, with three vehicle manufacturing plants – two in the West Midlands at Castle Bromwich and Solihull, one near Liverpool in Halewood – and two advanced design and engineering centres at Gaydon and Whitley in the Midlands. It is from these five sites that Jaguar Land Rover currently produces the range of vehicles that sell in over 170 countries.

ENGINE MANUFACTURING CENTRE

PRODUCTION STARTS 2015

SOLIHULL

VEHICLE MANUFACTURING

The company is greatly expanding its UK facilities with a new £500m Engine Manufacturing Centre near Wolverhampton, while large-scale global growth and investment will see the construction of further manufacturing plants in China and Brazil in 2014 and beyond. Jaguar Land Rover is also regularly investing in its existing UK facilities. The continued expansion at our sites has resulted in a substantial increase in jobs in recent years.

WHITLEY

GLOBAL HQ, ENGINEERING & DESIGN

HALEWOOD

VEHICLE MANUFACTURING

GAYDON CASTLE BROMWICH

VEHICLE MANUFACTURING

ENGINEERING, DESIGN & TEST FACILITY


JAGUAR LAND ROVER

CASTLE BROMWICH

VEHICLE MANUFACTURING

JAGUAR’S CASTLE BROMWICH plant employs over 3,000 people to produce current Jaguar models: the all-new F-TYPE Coupé and Convertible; the XK grand tourer; and the XJ, XF and XF Sportbrake. The Castle Bromwich site became a dedicated Jaguar factory in 1980. Today, Castle Bromwich’s employees work across a 112-acre site that is home to some of the world’s most advanced aluminium body construction facilities and 340 body construction robots. The facility

consists of body shops, paint and final assembly lines for all models, as well as a press shop which operates 24 hours a day. In 2012 expansion at Castle Bromwich saw a further 1,200 employees recruited to support the introduction of a second production shift and the launch of the new Jaguar F-TYPE sports car. The Castle Bromwich plant plays a key role in the community thanks to Jaguar Land Rover’s ongoing commitment to investing in people.

F-TYPE CONVERTIBLE

F-TYPE COUPÉ

XK

XF SPORTBRAKE

XJ

XF

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HALEWOOD

VEHICLE MANUFACTURING

RANGE ROVER EVOQUE

FREELANDER 2

THE SUCCESS OF the Range Rover Evoque and Land Rover Freelander 2 has had a major effect on production at Jaguar Land Rover’s Halewood plant, located on the outskirts of Liverpool. An increase in demand meant that the factory began 24-hour production, introducing an extra shift in mid-2012. The workforce has also increased to over 4,500, three times the number in 2010.

The Land Rover Freelander 2 started production here in 2006 and a new Land Rover Experience off-road facility next to the plant showcases the 4x4 abilities of our vehicles. Over £275m has been invested in Halewood since 2011, primarily for Range Rover Evoque production. The plant has its own £5m storage facility ‘kipper rack’ and paint shop, which were critical in

enabling Halewood to move to 24-hour production. In March 2014 the plant also installed a state-of-the-art, £45m servo press line, the first of its kind to be constructed in the UK. Halewood has received a number of awards in recognition of its growth, investment and contribution to the local economy, especially since the launch of the Range Rover Evoque in 2011.


JAGUAR LAND ROVER

SOLIHULL

VEHICLE MANUFACTURING

RANGE ROVER

RANGE ROVER SPORT

THE SOLIHULL PRODUCTION plant has been the home of Land Rover for more than 65 years and is also Jaguar Land Rover’s largest site with over 6,000 employees, who are all busy building the company’s unique blend of functional utility and premium SUVs. The vast 300-acre site is where the Defender, Discovery 4, Range Rover and Range Rover Sport are made and is the centre for the world’s largest capacity automotive aluminium plant. Facilities at Solihull include stamping, body-in-white, paint shop, trim and final assembly,

DISCOVERY 4

Defender axle and driveline manufacturing, and a Land Rover Experience Centre. In the last two years the all-new Range Rover and Range Rover Sport – the latest models to go into full production at Solihull – have brought £370 million of new investment to the plant as well as the creation of 2,000 new jobs to support the growth of existing product and the launch of new models. These vehicles bring with them a new world-class manufacturing facility employing the very latest, low-energy, aluminium body construction technologies.

DEFENDER

Solihull’s Land Rover Experience centre – complete with off-road courses – allows customers to see the extremes to which you can take a Land Rover. The Visitor Centre at Lode Lane is the site’s signature entrance and is used as the vehicle handover facility for VIP customers. Jaguar Land Rover is now investing £1.5 billion to introduce an all-new technicallyadvanced aluminium vehicle architecture in forthcoming models, beginning with the new Jaguar XE premium sedan from 2015, which will be produced at the Solihull facility, creating 1,700 new jobs.

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GAYDON

ENGINEERING, DESIGN AND TEST FACILITY

An anechoic chamber (above) and Land Rover’s design studios are two of the key facilities located at Gaydon

MUCH OF THE innovative design and development for our products takes place at Jaguar Land Rover’s advanced research and development centre in Gaydon, Warwickshire. With around 6,000 employees, this high-tech facility has been the nerve centre, initially for Land Rover and now for both brands, since 2000. The Gaydon site features cutting-edge research and development facilities including a large anechoic chamber for

vehicle refinement testing, an extreme hot and cold climate test facility and extensive test track facilities for all new models, with high-speed braking straights and a variety of on- and off-road surfaces. Another key facility here is Jaguar Land Rover’s Virtual Innovation Centre, which combines state-of-the-art virtual and highend visualisation technologies that work together to greatly increase the efficiency of the product development process,

resulting in products coming to market faster and reducing the requirement for physical prototypes. Gaydon is also the home to the Land Rover and Range Rover design studios. The Jaguar Land Rover centre at Gaydon sits alongside the British Motor Industry Heritage Trust’s Heritage Motor Centre, whose displays include numerous historic Jaguar and Land Rover vehicles.


JAGUAR LAND ROVER

WHITLEY

GLOBAL HEADQUARTERS, ENGINEERING AND DESIGN

Jaguar’s design and advanced design departments, as well as the global HQ building, are based at the Whitley facility

WHITLEY, ON THE outskirts of Coventry, became home to the global headquarters of Jaguar Land Rover in 2011, with a stylish new building constructed to serve the purpose. This extends a facility which first became an engineering centre in 1987, then just

for Jaguar and more recently for both the Jaguar and Land Rover brands. Key development work continues here, including an advanced powertrain engineering facility, and the site also includes the Jaguar design and advanced design departments.

Altogether, more than 4,000 people are employed at Whitley. As well as the board of directors, this is where most of Jaguar Land Rover’s corporate operations can be found, including finance, human resources, PR, purchasing and sales and marketing teams.

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EXPANDING GLOBAL MANUFACTURING

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ENGINE MANUFACTURING CENTRE WORLD-CLASS NEW PLANT

WHEN IT STARTS FULL production in 2015, Jaguar Land Rover’s Engine Manufacturing Centre will be one of the most advanced of its kind in the world. Based in the heart of the UK at i54 South Staffordshire – between the company’s three other manufacturing sites at Halewood, Castle Bromwich and Solihull – it is the first new plant that Jaguar Land Rover has built from the ground up. Total investment in the site stands at more than £500 million and the programme will create almost 1,400 jobs by the time the plant reaches full capacity. The facility will manufacture a new family of engines called Ingenium – the first

The equivalent number of football pitches that our new UK Engine Manufacturing Centre in Wolverhampton covers, with almost 100,000 square metres of internal floor area.

premium, advanced technology engines to be entirely designed and built in-house by Jaguar Land Rover for exclusive use in the company’s future vehicles. The new Jaguar XE, debuting in 2015, will be the first vehicle to be equipped with these four-cylinder engines. As well as bringing Jaguar Land Rover’s engine supply back to its production doorstep, the plant will provide significant resource that will support continued innovation. It will also create a further 3,500 highly skilled manufacturing jobs in the supply chain and the wider UK economy.


JAGUAR LAND ROVER

Construction of Jaguar Land Rover’s Brazilian plant, in the city of Itatiaia, will start in 2014

Jaguar Land Rover CEO Dr Ralf Speth (left) and Chairman and CEO of Chery Automobile Mr Yin Tongyao celebrate the joint venture

CHINA AND BRAZIL JOINT VENTURE WITH CHERY AUTOMOBILE AND EXPANSION IN BRAZIL

NOW THE WORLD’S LARGEST car market, China is the location for a new factory in Changshu, which will be a joint venture between Jaguar Land Rover and its Chinese partner, Chery Automobile. Set to open in 2014, the site will include a new research centre and engine production facility and will build a range of different Jaguar Land Rover vehicles tailored specifically for the Chinese market. The £1 billion investment will benefit both the UK and Chinese economies by blending together the heritage and experience of premium vehicle manufacturer Jaguar Land Rover with the intricate knowledge and understanding of Chinese customers evident at Chery.

Announced at the end of 2013, Jaguar Land Rover’s planned expansion into Brazil is the next major step in the company’s strategy to increase its global manufacturing footprint and create additional capacity. An agreement signed with the State of Rio de Janeiro will see a Jaguar Land Rover manufacturing facility based in the city of Itatiaia. Construction of the manufacturing facility will commence in mid-2014 with the first vehicles set to emerge during 2016. Initially, the plant will employ almost 400 people. This number is expected to almost double by the end of the decade. This new manufacturing facility will also create additional jobs across the local supply chain network.

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OUR PEOPLE

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AGUAR LAND ROVER is the UK’s largest automotive employer, with the company’s greatest asset being its people. Thanks to our focus on employee benefits, learning and development, we are recognised as an employer of choice.

The company’s worldwide workforce has grown by some 11% during the financial year 2013/14, to almost 29,000 people. Our HR vision and strategy is carefully designed to support long-term business goals. As the company’s Safety Commitment states: ‘Our greatest asset is our people, nothing is more important than their well-being’. Strong foundations have been laid for a culture committed to innovation, quality and collaboration. Jaguar Land Rover is committed to equal opportunities, inclusion and promoting diversity, with zero tolerance of any form of discrimination.

Improving the gender balance is a priority at Jaguar Land Rover, which offers a development programme for women and operates the well-regarded Engineering Network for Women, now in its 13th year, and the Women in Engineering Sponsorship Scheme for female undergraduates interested in engineering careers. The company was awarded the ‘Two Ticks’ symbol in recognition of its actions to employ, keep and develop the abilities of disabled staff. Diversity Councils span the organisation, bringing policy to life, and best practice is recognised at the annual Diversity + Inclusion Awards event, now in its ninth year.


JAGUAR LAND ROVER

CLIMBING THE GRADUATE LEAGUE TABLES The Times Top 100 Graduate Employers

The Guardian Top 300 Graduate Employers

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st

th

2013

2013

60th

127th

2011

2011

98% Staff retention reflects employee loyalty

Jaguar Land Rover offers employees a unique value proposition, with the opportunity to work for premium iconic brands in one of the most successful companies in the UK, with competitive pay and industry-leading benefits. Employees are proud to work for the company and are passionate about its products, with the 78% favourable level of engagement well above the UK average and 2.3% staff turnover in 2013 reflecting loyalty and long service. The company invests heavily in employee learning and development, to the tune of £20.1 million in 201213. Jaguar Land Rover has partnered with universities, colleges and specialist trainers to create industryleading programmes. Besides technical accreditation schemes and the expansion of a pioneering education programme aimed at boosting the skills of engineers working within the automotive supply chain and other high-tech industries, Jaguar Land Rover is strengthening its leadership capability, delivering more than 2,500 leadership programmes and 500 managerial skills programmes a year. Academies, which will allow the company to integrate online and classroom learning, are being implemented to provide a clear learning standard and a coherent way for employees to plan their careers. Jaguar Land Rover encourages future generations to seek a career in the automotive industry, and offers industry-leading apprenticeships. The company recruited 149 apprentices and 273 graduates in 2013 and currently has 474 apprentices and 585 graduates in the programmes. It has also promoted the Government’s Science, Technology, Engineering and Mathematics (STEM) agenda, as well as engineering careers, to 328,000 young people. In 2013, Jaguar Land Rover was ranked 21st in The Times Graduate Employer Top 100 and 20th in The Guardian Top 300 Graduate Employer indices – a rise of 39 and 107 places, respectively, over the two years previously.

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OUR CUSTOMERS

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aguar Land Rover is firmly focussed on putting the customer at the heart of everything it does, and invests heavily in understanding existing and potential owners, to ensure that the company’s products are perfectly suited to their needs. Jaguar Land Rover’s customer insight team works across many markets worldwide, spending hundreds of hours each year with target customers, getting to know who they are and what they want from our cars. Through detailed research we gain an excellent understanding of how premium car buyers perceive the Jaguar and Land Rover brands. The team produces ethnographic films and booklets on target customers to help the wider business connect more easily with them. This information is a vital tool for the design, engineering, marketing and sales teams to better understand consumer motivation and behaviour, and what the company can do to enhance its brand status. Placement graduates known as Insight Advocates also work within the research teams, getting to deeply understand customers and preaching their voice in their home departments.

NEW MODEL RESEARCH PROGRAMME

106 3,200 Focus groups held

The number of respondents

Working closely with customers to evaluate new products provides valuable insights during the model development phase. The research process is extensive and exhaustive. For one of Jaguar Land Rover’s upcoming models, customer insight processes have been ongoing since 2012, progressing from ethnographic interviews and concept confirmation clinics, through to clinics for theme, package, marketability and volume, to target customer interviews. So far over 70 in-depth interviews have been conducted, 106 focus groups held and quantitative research carried out with more than 3,200 respondents. Every insight gained is invaluable; by enabling Jaguar Land Rover to deliver exactly what customers want, the customer insight teams help build customer satisfaction and brand loyalty, and constitute a vital aspect of business success.


JAGUAR LAND ROVER

CAPSTAR’S BEST OF BRITISH FLEET Capstar Chauffeurs, based in West London, is staffed entirely by ex-military personnel, many of whom are recovering from serious injuries sustained fighting in Afghanistan or Iraq. The company’s fleet is entirely composed of Jaguar XJL 3.0D models. Managing director Charlie Bowmont, himself a former army officer, chose Jaguar as he wished to give the company, whose clients include financial institutions, FTSE 350 companies and private members’ clubs, a ‘Best of British’ feel.

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BESPOKE CUSTOMER HANDOVER EXPERIENCE

JAGUAR TOPS J.D. POWER SALES SATISFACTION INDEX In November 2013, Jaguar was the highest ranking nameplate among luxury brands, according to the J.D. Power 2013 US Sales Satisfaction Index Study. The accolade demonstrates Jaguar’s growing momentum in achieving world-class customer service, showing that Jaguar’s US retailers are dedicated to delivering a great experience.

Leading entrepreneur Denys Shortt OBE and his wife Debbie became the first customers to receive two new Range Rovers from the new Visitor Centre at Solihull. The first Jaguar Land Rover facility of its kind, the centre was developed to offer customers a high-quality, personalised experience with spectacular multimedia displays when collecting their new Range Rover direct from the factory. The handover takes place in a dedicated building that evokes the look and feel of a high-quality boutique hotel. The Visitor Centre received around 4,000 customers in its first year of operation.


OUR TECHNOLOGY

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AGUAR LAND ROVER continues to invest in the significant transformation of its engineering capabilities as it develops the next generation of premium vehicles for customers worldwide.

Exploded view of epicyclic gear sets and final drive gear on the world’s first nine-speed gearbox which made its debut in the Range Rover Evoque

The company is embarking on an unprecedented investment in product creation and capital investment, spending billions of pounds on a programme which will see 40 new or updated models introduced over the five year period from 2011. To deliver these new products, along with the advanced technologies which drive them, Jaguar Land Rover is expanding its engineering resources and developing its engineering facilities globally and adopting state-of-the-art virtual engineering tools. These enable exciting new vehicles and technologies to be brought to market quicker, more efficiently, and with improved quality, durability and reliability. Incorporating knowledge from leading-edge hightech industries like aerospace and motorsport, these new virtual engineering methods are revolutionising the way vehicles are developed, harnessing massive computing power to deliver levels of performance and quality which simply could not be achieved using traditional processes. With the accelerating need for new technologies to create the desirable new products which consumers around the world demand, Jaguar Land Rover has focused special attention on a number of key areas of advanced research and technology including connectivity, electronics and entertainment systems, and both conventional and hybrid powertrains.

WE CONTINUE TO INVEST IN NEW TECHNOLOGIES, NEW ARCHITECTURES AND NEW PRODUCTS IN ORDER TO DRIVE FUTURE GROWTH. THIS YEAR WE ARE INVESTING BILLIONS IN NEW PRODUCTS, INCREASED CAPACITY AND FUEL-EFFICIENT TECHNOLOGIES.


JAGUAR LAND ROVER

WORLD LEADERS IN ALUMINIUM LIGHTWEIGHT CONSTRUCTION BRINGS MULTIPLE BENEFITS JAGUAR LAND ROVER has pioneered the use of aluminium in its vehicle structures now for over a decade. Aluminium offers multiple benefits: it saves weight and thus improves fuel efficiency and its lower mass allows better driving dynamics. Our new Range Rover and Range Rover Sport directly benefit from this aluminium structure. Each is over 400kg lighter than its predecessor. For all their luxury, technology and off-road capability, each weighs no more than some C/D segment sedans. A 169g/km CO2 Range Rover is significant progress from even five years ago. Similarly, with the new Jaguar F-TYPE Coupé, our engineering team created the most rigid Jaguar body structure ever to provide the perfect basis for a focused performance car. Lightweight aluminium architectures are an area in which Jaguar Land Rover will continue to excel and innovate. In September 2013 we unveiled our advanced aluminium architecture which will form the basis for future Jaguar Land Rover products, starting with an all-new, mid-size Jaguar sports sedan, the XE. This modular and scalable vehicle architecture will be high-strength, lightweight and our most aluminium intensive structure to date. These lightweight vehicles will be matched with a new Ingenium family of premium, lightweight, low-emission, four-cylinder petrol and diesel engines which will complement the aluminium intensive construction of the company’s award-winning products, continuing Jaguar Land Rover’s leadership in this area.

420

The reduction in weight in kgs of the new Range Rover compared to the previous model

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ENGINEERING VEHICLES IN THE VIRTUAL WORLD HOW COMPUTER SIMULATIONS HELP WITH VEHICLE DEVELOPMENT JAGUAR LAND ROVER’S virtual innovation centre brings together state-of-the-art virtual and high-end visualisation technologies. This increases the efficiency of the product development process – resulting in faster time to market, and less investment in physical prototypes – and helps us to achieve more robust results than traditional physical engineering, design and testing. The Virtual Reality Ergonomics laboratory is a dedicated facility, using virtual reality simulations to optimise vehicle interior ergonomics and manufacturing or dealer servicing processes. It is equipped with two head-mounted displays which enable the user to be totally immersed in the vehicle environment, as well as digital motion-capture technology to help optimise vehicle ingress/egress or manual processes. Another key innovation in Virtual Realisation is Jaguar Land Rover’s driving simulator, which was introduced in 2013 to support the development of driving dynamics and noise, vibration and harshness (NVH) performance.This enables engineers developing new chassis concepts and systems to test the performance of the proposed design in a realistic driving environment with typical Jaguar or Land Rover driving positions. This capability offers engineers a more comprehensive pre-prototype development phase and faster issue resolution.

JAGUAR LAND ROVER MEDIA INFORMATION


JAGUAR LAND ROVER

RAPID PROTOTYPING 3D PRINTING IS A KEY ENABLER FOR RAPID PRODUCT CREATION JAGUAR LAND ROVER began utilising 3D printing technology in 1992 and now operates one of the UK’s largest installed 3D printing capabilities. 3D printing enables functional prototypes to be produced in a variety of materials directly from a virtual design. Traditionally, prototype parts took weeks or months to produce; in some circumstances 3D printing has reduced this to a matter of hours. Jaguar Land Rover uses four different 3D printing technologies; Selective Laser Sintering, Stereolithography, Polyjet and Fused Deposition Modelling. Through these technologies in excess of 50,000 components and models are produced each year. It is possible to print parts up to almost a metre long, meaning large components such as interior door trims or rear diffusers, as seen on the F-TYPE R Coupé, can be printed in a timeframe that would be unachievable by conventional methods. Many of the 3D printed parts are fitted directly to prototype vehicles which are sent around the world for test and development purposes. The variety of materials the rapid prototyping department offers allows engineers to tailor their prototype part to suit the test environment. 3D printing over the last 22 years has become an essential tool and touches every aspect of the product creation process, from early design iterations through to engineering prototypes and on to manufacturing aids on the production line at all of Jaguar Land Rover’s manufacturing facilities.

HOW RAPID PROTOTYPING WORKS

A three-dimensional object is modelled by a designer using a computer-aided design system (CATIA).

A copy of this data is sent to a 3D print machine. In software the design data is sliced into thin sections.

Each of the sliced sections is individually printed and bonded together to create a physical replica of the original CAD design.

Once the part has been printed a small amount of post-processing is required in order to clean the part ready for use.

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OUR INNOVATIVE FUTURE

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AGUAR LAND ROVER is delivering an unprecedented level of product creation – launching all-new vehicles, from the latest Range Rover to the Jaguar F-TYPE and the forthcoming XE, and introducing new driving technologies, including advanced four- and six-cylinder petrol engines, nine-speed transmission, active driveline and even the world’s first diesel hybrid SUV. But there’s a lot more to come – at Jaguar Land Rover, we are constantly innovating.

As the UK’s biggest investor in automotive research and development, Jaguar Land Rover is leading the way in developing innovative new solutions in several key areas. Major advances are currently being made in powertrain development and the use of hybrids, electronics and entertainment, and further into the future, technologies such as driverless vehicles. We also aim to improve existing technology, to evolve interiors and exteriors, discover new energy storage and transmissions solutions, and to enhance performance and the use of lightweight materials. These developments are informed by Jaguar Land Rover’s overall strategy of looking continually to

The hybrid Jaguar C-X75 prototype has been jointly developed with Williams Advanced Engineering

reduce CO2 emissions. To create an environment that will result in such progressive ideas and successes, Jaguar Land Rover partners with a range of leading companies, such as Williams Advanced Engineering, who offer their own expertise. This is complemented by a plan to educate and develop engineers at home and abroad, working with schools, colleges and universities, as well as forging an alliance with the Warwick Manufacturing Group (WMG) at Warwick University. With such a major focus on development, the company is enhancing its status as a world leader in innovation and technologies of the future.


JAGUAR LAND ROVER

HYBRID ENGINEERING JAGUAR LAND ROVER DRIVES THE LATEST IN ADVANCED TECHNOLOGY JAGUAR LAND ROVER is developing new engines, new materials, ‘green’ and lightweight technologies. As well as intensive work on lightweight vehicle technologies, Jaguar Land Rover is also focusing on powertrains for the future. There is no single solution to cleaner, greener vehicles and Jaguar Land Rover is investing in a range of future powertrain solutions that will develop both the internal combustion engine and alternative powertrains. As well as hybridisation and electrification, we are working across a range of technologies including methods of making engines more compact and lightweight, improving the fuel-injection systems to enhance economy, reducing the friction in gearboxes and finding ways to harness more of the energy lost in exhaust and cooling systems. We recently launched the world’s first SUV diesel hybrid in Range Rover and Range Rover Sport and have a number of research projects underway for a future mild-hybrid and plug-in hybrid.

Three brand new Range Rover Hybrids were put through their final engineering sign-off drive on a gruelling 9,950-mile endurance expedition. The epic journey followed the route of the ancient Silk Trail, leaving the UK in August 2013 and travelling overland through Europe, Russia and Asia to India where the three vehicles arrived, unscathed, in mid-October.

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RESEARCH PARTNERSHIPS COLLABORATION AIDS TECHNOLOGY DEVELOPMENT JAGUAR LAND ROVER is strengthening its engagement with the world’s foremost technology businesses and academic bodies by leading a significant number of research projects investigating a range of technologies from new materials to future powertrain solutions. We are involved in a consortium with MIT AgeLab, DENSO and Touchstone Evaluations that aims to reduce the potential for driver distraction in future vehicles’ human machine interface (HMI) systems by developing methods for measuring the demands made on drivers by the latest HMI technologies. Jaguar Land Rover and Intel have already begun work on multiple levels across engineering, research and marketing as Jaguar Land Rover progresses its ambitions to deliver the best in-car infotainment experience. A new Open

The vision for the new NAIC campus at the University of Warwick

Software Technology Centre in Portland, Oregon, USA, which will open in 2014, will complement the established Jaguar Land Rover infotainment team based at the company’s product creation facility in Gaydon, UK. The Portland technology centre will also foster longterm research projects – including electrification, smart and connected cars and HMI – that will be undertaken by the Jaguar Land Rover R&D team at the new National Automotive Innovation Campus (NAIC) at the University of Warwick when it opens in 2016. The NAIC is designed to create a large-scale collaborative research environment, bringing academics from the UK’s leading universities together with researchers and engineers from Jaguar Land Rover and the company’s supply chain, in a single, multipurpose, state-of-the-art research facility.


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EXTREME WEATHER TESTING Jaguar Land Rover now has five extreme test facilities worldwide, including a new engineering test centre in Dubai which will conduct extreme hot-weather vehicle testing, and a new winter test facility in International Falls, Minnesota, which includes cold testing chambers, snow-covered test surfaces and a frozen lake.

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OUR WIDER COMMUNITY

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OR JAGUAR LAND ROVER, building vehicles is only part of the story. The company is also committed to playing an active and responsible role in every community that we operate in, teaming up with schools and colleges, looking to address environmental concerns, and assist many other causes through a number of charitable initiatives.

17,000 1,000 The hours donated by our employees towards volunteer projects.

The number of UK schools that entered Jaguar Land Rover’s education programmes.

Jaguar Land Rover is the only UK automotive company to achieve a Platinum Big Tick in the Business in the Community (BITC) Corporate Responsibility Index 2013 and was awarded Responsible Business of the Year 2013 by BITC. Jaguar Land Rover is also involved in a number of schemes that help to encourage talented young people to become the next generation of engineers and technologists to sustain the business over the long term. As well as the Land Rover 4x4 in Schools and F1 in Schools Technology Challenges, the Jaguar Maths in Motion Challenge is an annual competition for children aged nine and upwards that engages students in an exciting and motivating mathematics-based project whereby they work together to design and race virtual vehicles. Jaguar Land Rover is also committed to the education and training of its employees in order to build a stronger, more qualified workforce. In 2013 Jaguar Land Rover provided 42,425 days’ training, including courses on health and safety, management and leadership, technical skills and personal skills such as time management and how to influence people. Our educational commitments are matched by an ambitious Environmental Innovation initiative, which plans to build on the progress already made by the company in reducing its environmental impact, and contributing to society by investing in related local and global projects.


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TAKING THE INITIATIVE JAGUAR AND LAND ROVER SUPPORT DIVERSE ACTIVITIES FROM SPORT TO HUMANITARIAN AID JAGUAR HAS SUPPLIED technical support vehicles to Team Sky since its inception in 2010 and in January 2014 the company became an official partner of Team Sky. Additionally, as an ‘innovation partner’ of the world’s leading cycling team, Jaguar will provide design and engineering resources to further enhance the team’s performances. The Jaguar logo will feature on Team Sky’s race jersey and replica kit for the first time this year. The Jaguar Academy of Sport aims to nurture and inspire excellence and boasts an incredible line-up of sporting legends, from Jessica Ennis to Sir Steve Redgrave, who work with the Academy in order to help talented young people achieve their goals. As well as extending its support of the International Federation of Red Cross and Red Crescent Societies (IFRC) for a further five years from 2014, Land Rover UK recently provided three Discovery vehicles to support British Red Cross teams in reaching vulnerable people affected by the floods in the Thames Valley and Somerset Levels. Land Rover’s partnership with the Red Cross stretches all the way back to 1954, when Land Rover supplied a Series 1 Defender to the British Red Cross in Dubai for use as a mobile dispensary. Land Rover has also been a supporter of The Scott Expedition, British explorer Ben Saunders’ successful mission to make a return journey on foot from the coast of Antarctica to the South Pole more than a century after Captain Robert Falcon Scott’s historic attempt. The 1,800 mile trek – the longest polar expedition on foot ever made – took Saunders and fellow adventurer Tarka L’Herpiniere a gruelling 105 days to complete.

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OUR APPROACH TO RESPONSIBLE BUSINESS

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AKING A 360-DEGREE approach to sustainability, and reducing the impact on the environment, is at the forefront of our thinking. Jaguar Land Rover is committed to greatly reducing its environmental impact and growing its business responsibly. Guided by the Sustainable Development Policy, we take a 360-degree approach to sustainability, at every stage of business operations and across the product lifecycle. Jaguar Land Rover launched its key Environmental Innovation strategy in 2009 to cut the impact of its products. This ‘whole-life’ planning seeks to reduce both tailpipe and manufacturing CO2 emissions at every stage – from product design, raw materials, production and transport of components to factories, manufacturing, transport of products to customers, product use, and the end of the vehicles’ life. Since 2007, Jaguar Land Rover has reduced operational CO2 by 21%. We have achieved a 22% reduction in tailpipe emissions from our vehicles, a 75% reduction in waste to landfill per vehicle, reduced water use by 17% per

vehicle and lowered carbon emissions from logistics by 18% per vehicle. The implementation of efficiency measures has included the equipping of the R&D centre at Whitley with 1.17MW photovoltaic panels, lowering its reliance on fossil fuels. Using powertrain efficiencies, aerodynamics and lightweight materials, we create vehicles that use resources efficiently and can be recycled as much as possible at the end of their life. We are also developing hybrid and electric vehicle technologies that could dramatically reduce emissions in the future. Jaguar Land Rover’s commitment to the environment continues, with the 2020 Sustainability Roadmap clearly defining the road ahead. With the necessary building blocks in place to shape our future, we are firmly on a path to sustainable growth.

Jaguar Land Rover has recently installed the UK’s largest roof-top photovoltaic installation on its new Engine Manufacturing Centre.


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Our Strategy Our sustainability strategy takes a holistic view of our business and is underpinned by our corporate values of integrity, understanding, excellence, unity and responsibility. With both our natural and social environments in mind, this strategy is based on what our stakeholders have told us are the most important issues to them, how we can best respond to global trends, and where we can have the biggest impact. We are focusing on environmental innovation and collaboration to drive improvements in the sustainability of our products and business operations, and to optimise our social contribution through advancing knowledge and improving lives. Changing the mindsets and behaviours of both our people and our customers will play a pivotal role in driving these forward. We have set ambitious targets for 2020 and to help achieve these, our strategy is supported by a roadmap which provides clear milestones for each area of the business, building on the progress we have already made to date.

RECOGNISING OUR EFFORTS JAGUAR LAND ROVER HONOURED FOR ENVIRONMENTAL AMBITION AND DRIVE JAGUAR LAND ROVER’s commitment to reduce its environmental impact, and its continued focus on developing programmes such as the Environmental Innovation strategy, has been recognised for its vision and awarded for its efforts. Having received the coveted Platinum Big Tick Award for outstanding sustainable business approach by Business in the Community (BITC) in April 2013, Jaguar Land Rover was awarded the highly acclaimed Responsible Business of the Year Award three months later. This prestigious award recognises our commitment to embedding sustainability across every aspect of our business and our significant achievements in a number of key areas, such as our attention to sustainability at each stage

of our products’ life cycle, developing relevant skills and interest in engineering among young people and our investment in research and technology for a more sustainable future. And while the company as a whole has been recognised for its environmental achievements, the development of Jaguar Land Rover’s vehicle manufacturing sites has also been acknowledged with the Excellence In Environmental Management Award. This was given for the various environmental improvements put in place, with a particular focus on Solihull’s production plant operations. It is this recognition that shows Jaguar Land Rover is taking significant strides in the right direction to create a company that is not just recognised for its world-class production of vehicles, but for its commitment and willingness to rise to the challenge as part of the responsible business movement.


OUR HISTORY JAGUAR LAND ROVER is a company that brings together two much-loved, highly prestigious British vehicle brands. After Tata Motors acquired Jaguar and Land Rover in 2008, it united the two marques into a single company whose success has flourished, with memorable vehicles and innovative technologies that add to a long-lasting legacy. The origins of Jaguar can be traced back to a company that began by making motorcycle sidecars in 1922. The Swallow Sidecar Company, co-founded by William Lyons, later started building automobiles and moved to Coventry, switching its name to Jaguar after the Second World War. It produced premium saloons and sports vehicles, including the legendary XK120. Around this time, Rover started to develop a new allterrain vehicle, designed by Maurice Wilks. Lightweight and rustproof, the first Land Rover was clad in aluminium alloy, due to the post-war steel shortage. It introduced 4x4 capabilities to road vehicles and was soon adopted by a wide variety of users from farmers to explorers. Jaguar’s reputation was enhanced around the world by its motorsport success in the 1950s, winning the Le Mans 24 Hours race no less than five times in that decade – twice with a C-Type in 1951 and 1953, and then with a D-Type in 1955, 1956 and 1957. In 1961 the company launched what became perhaps the most iconic sports vehicle of all time, the E-Type. To meet an increasing demand for recreational off-roaders, the Range Rover made its debut in 1970. Then, as the Range Rover became seen as more

upmarket, the Land Rover Discovery was launched in 1988 as a third model in the range. Meanwhile Jaguar merged with a succession of major manufacturers in the British automotive industry, then became independent again in the 1980s before being purchased by Ford in 1989. Land Rover was bought by BMW in 1994, which expanded the range further by introducing the Freelander. Land Rover then re-joined Jaguar under Ford ownership in 2000, with the two companies becoming ever more closely linked over the next few years, sharing engineering knowledge and facilities. In 2008, the two were bought by Tata Motors, India’s biggest vehicle maker, and officially joined together as one company in 2013. Sales and profits have risen year on year since 2009. As for the future, Jaguar Land Rover is focused on sustainable and profitable growth, expanding both its product range and presence around the world and investing heavily in new products and advanced technologies to serve its growing global customer base.


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Interested in a career or training with Jaguar Land Rover? Visit jaguarlandrovercareers.com

APRIL 2014

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