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CABERNET NOTES Your State-of-the-Art Marketing Tools and Resources


CABERNET NOTES Your State-of-the-Art Marketing Tools and Resources


TABLE OF CONTENTS SEARCH ALPHABETICALLY

Adwerx........................................................................................................... 1 Agent Center for Excellence (ACE).................................................... 2 AgentMetrics............................................................................................... 5 Agent ID Materials.................................................................................... 6 (Badges, Business Cards, Announcements) Agent Mailings/RSP................................................................................ 9 Agent Personalized Website........................................................ 10 Agent Public Relations Department................................................. 13 BHHS Resource Center....................................................................... 14 Buyer Match................................................................................................17 Client Follow-Up........................................................................................18 Company Brochures and Presentation Materials.........................21 Digital Home Marketing System (DHMS)........................................25 DocuSign Transaction Rooms............................................................26 Facebook/Social Media Listings.......................................................29 Home Snap Mobile App....................................................................... 30 Home Valuation System (HVS)......................................................... 33 Home Warranty...................................................................................... 34 Just Listed/Just Sold Mailings.......................................................... 37


Listing Activity Reports....................................................................... 38 Listing Syndication Websites...............................................................41 Luxury Collection.....................................................................................42 Marketing Department.......................................................................... 45 Premium Outlet....................................................................................... 46 Promotional Videos............................................................................... 50 Property Snapshot...............................................................................53 RealScout................................................................................................54 Realist App.................................................................................................57 Signage Commercial................................................................................................22 Premium Personalized Residential................................................. 49 Residential................................................................................................ 58 ShowingTime App................................................................................61 Single Property Website.......................................................................62 Spacio Open House App................................................................... 65 ToolKit CMA Property Presentation Software....................... 66 XpressDocs................................................................................................ 69 YouTube Video....................................................................................... 70


TABLE OF CONTENTS SEARCH BY CATEGORIES

RESOURCES Agent Center for Excellence (ACE)............................................. 2 BHHS Resource Center....................................................................... 14 Buyer Match.............................................................................................17 APPS HomeSnap.............................................................................................. 30 Realist App..............................................................................................57 ShowingTime App.................................................................................61 Spacio Open House App.................................................................. 65 CORPORATE DEPARTMENTS Marketing Department....................................................................... 45 Agent Public Relations Department...............................................13 SIGNAGE Commercial……………………………………………...........…………..........….…….22 Premium Personalized Residential……...……………….................….49 Residential…………………………………………….................................…....….58 LISTING TOOLS AgentMetrics............................................................................................ 5 Home Valuation System (HVS)........................................................33 Home Warranty.................................................................................... 34 Listing Activity Reports..................................................................... 38 Listing Syndication Websites........................................................... 41 Luxury Collection................................................................................. 42 ToolKit CMA Property Presentation Software..........................66


PROMOTIONAL TOOLS AdWerx........................................................................................................... 1 Agent Mailings/RSP.................................................................................. 9 Agent ID Materials..................................................................................... 6 (Badges, Business Cards, Announcements) Agent Personal Website........................................................................ 10 Client Follow-Up........................................................................................18 Company Brochures and Presentation Materials.........................21 Just Listed/Just Sold Mailings.............................................................37 Premium Outlet....................................................................................... 46 Promotional Videos....................................................................... 50 XpressDocs…............................................................................................. 69 ONLINE MARKETING TOOLS Digital Home Marketing Center (DHMS).........................................25 Facebook/Social Media Listing Ads.................................................29 Property Snapshot..................................................................................53 RealScout................................................................................................... 54 Single Property Website.......................................................................62 YouTube Video......................................................................................... 70 SETTLEMENT TOOL DocuSign Transaction Rooms.............................................................26


JUST LISTED · 5 BED/5 BATH · $899,0000

Jane Smith, REALTOR®

123-555-1212 cell · 123-555-8900 office

Jane Smith REALTOR®

Your Real Estate Expert 123-555-1212 cell 123-555-8900 office

CABERNET NOTES


ADWERX Tailor web-based ads to each listing, finely tune them to reach the right people, and get automatic reports for clients. Follow prospects wherever they go online, and target local people in the market. LEARN MORE:

ACE > Digital Marketing > Adwerx NEED HELP:

(888)746-5678 (AdWerx Customer Service) COST:

Varies by chosen program

Your State-of-the-Art Marketing Tools and Resources | 1


AGENT CENTER FOR EXCELLENCE (ACE) Think of ACE as your epicenter for excellence. All the components on the right are in one place to help you do what you do best. Education, listings, the Digital Home Marketing System, promotion. “My Business,” marketing intelligence, transaction management, and late-breaking company news and event alerts. They’re all here for you! LEARN MORE:

ACE > Education > Training Library > Help Documents and Videos NEED HELP:

Helpdesk@foxroach.com or call 866-210-7378 COST:

Free 2 | CABERNET NOTES


Education

Market Listings

Digital Marketing

Promotion

My Business

Market Intelligence

Transaction Management

Company News + Events

Your State-of-the-Art Marketing Tools and Resources | 3


Market Share Totals

Market Share Totals Market Total $ Volume (By Broker)

TREND

erty Types:

ties:

erMetrics®

Share Totals

Date: 05/01/2017 - 04/30/2018 Date: Type: 05/01/2017 Broker Total Type: Sold List + Sell Pric All Sold List + Sell Construction Type: All MLS: TREND -Status: 04/30/2018 Broker Status: Total Pric All Residential:Property (Single Family, Unit/Flat, Mobile,Row/Townhouse/Cluster, Other) Types:Twin/Semi-Detached, Residential: (Single Family,Row/Townhouse/Cluster, Twin/Semi-Detached, Unit/Flat, Mobile, Other)

BHH

Bedrooms: Type: All Construction Al

Montgomery, Chester, Camden, Montgomery, Salem, New Castle, Delaware, Bucks, Philadelphia, Mercer, Burlington Counties: Chester, Camden,Philadelphia, Salem, NewGloucester, Castle, Delaware, Gloucester, Bucks, Mercer, Burlington

BrokerMetrics®

1 of 2

1 of 2

Information not guaranteed. © 2006 - 2018 Terradatum and its andTerradatum licensors (http://www.terradatum.com/metrics/licensors). Information not guaranteed. © suppliers 2006 - 2018 and its suppliers and licensors (http://www.terradatum.com/metrics/

4 | CABERNET NOTES


AGENTMETRICS View data on market share, market dynamics, pricing analysis and create charts and graphs. LEARN MORE:

ACE > Market Intelligence > AgentMetrics NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

Your State-of-the-Art Marketing Tools and Resources | 5


AGENT ID MATERIALS (Badges, Business Cards, Announcements)

Order the branding ID materials all agents need. Available as company—or agent-paid. BADGES:

Recognitionexpress.com (select Berkshire Hathaway from the e-store)

BUSINESS CARDS:

Premium Outlet Beyondee.net Xpressdocs.com/foxroach

ANNOUNCEMENTS: Printed – Premium Outlet or Xpressdocs.com/foxroach Email – ACE or BHHSREsource.com

NEED HELP:

marketingu@foxroach.com COST:

Varies 6 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 7


Angela Agent | BHHS Fox & Roach Realtors

PRSRT STD U.S. POSTAGE PAID RSP

850 Library Ave # 106 | Newark, DE 19711

A REAL ESTATE REVIEW FOR

KINGSVIEW

Daniel & Diane Wheeler 4581 Tuscana Dr Sarasota, FL 34241

Your home is one of your most valuable investments. With local real estate prices constantly evolving and home values extremely local in nature, it’s more important than ever to keep up-to-date about home values where it matters most, in your neighborhood. This is why I’ve taken the time to deliver your Neighborhood Real Estate Review to you. Every new edition will include up-to-date sales of homes in your neighborhood and similar nearby properties. Those most relevant to you.

Recent sales around KINGSVIEW can affect your value!

If you would like to know your home’s current market value, please let me know. It would be my pleasure to perform a Comparable Market Analysis or CMA. It’s the best way to determine your home’s current and true value. Let my unique knowledge of your neighborhood and proven real estate professionalism and success work for you.

Angela Agent

BHHS Fox & Roach Realtors 850 Library Ave # 106 Newark, DE 19711 Direct: (302) 123-4567 Office: (302) 368-1621 AngelaAgent@AngelaAgent.com REALTOR®

Angela Agent Angela Agent

BHHS Fox & Roach Realtors 850 Library Ave # 106 Newark, DE 19711 Direct: (302) 123-4567 Office: (302) 368-1621 AngelaAgent@AngelaAgent.com REALTOR®

FEATURED SALES The report summarizes listings sold for Kingsview and/or other properties in the area. Listings summarized in the table below are based on information from the Metropolitan Regional Information Systems, Inc. MLS (All rights reserved). Properties sold were not all listed by BHHS Fox & Roach Realtors and were listed by various MLS participating offices. Non-MLS properties are not included. The most recent 19 sold listings are shown in more detail below as they represent the best indication of change in property values. Bedrms + F Baths

Sold Date 02/07/18 02/04/18 01/18/18 01/14/18

H Baths Year Built/Est SF Estimate List Price Sold Price Find out how much with your+Complimentary for

4581 Tuscana Dr

Berry Hill Manor; 2405 Pimpernel Dr Highgrove; 3847 Tullycross Ct

1992 / 2782 2001 / 2598

$449,900 $399,900

% Diff List vs. Sold Price

$430,000 $399,900

-4.4% 0.0% -1.1% 0.0%

Days On Market 52 37

4+2+1

1997 / 2830

$429,900

$425,000

Strawberry Hill Estate; 7061 Heather Dr

3+3+1

2001 / 2015

$294,600

$300,000

4.3% 1.8%

200 27

12/27/17 12/08/17

Strawberry Hill Estate; 6813 Lantana Dr Berry Hill Manor; 8963 Cottongrass St

5+2+2 7+3+1

2004 / 2743 1998 / 5738

$369,900 $550,000

$369,900 $550,000

0.0% 0.0%

68 23

12/08/17 11/30/17

Strawberry Hill Estate; 6818 Lantana Dr Kingsview; 4315 Castletower Ct

4+2+1 5+2+2

2005 / 2356 2000 / 2821

$387,900 $380,000

$336,000 $365,000

-13.4% -3.9%

380 100

11/25/17 11/05/17

Kingsview; 8283 Knighthood Pl Strawberry Hill Estate; 7113 Garden Ct

4+3+1 4+2+0

1996 / 2082 1972 / 2145

$305,900 $295,000

$305,000 $290,000

-0.3% -1.7%

94 201

11/01/17 10/04/17

Berry Hill Manor; 8817 Cottongrass St Strawberry Hill Estate; 2236 Rattan Ct

4+3+1 4+2+1

1993 / 2640 2003 / 2642

$429,900 $360,000

$414,000 $350,000

-3.7% -2.8%

187 23

09/30/17 09/24/17

Strawberry Hill Estate; 6873 Arbor Ln Highgrove; 3683 Princess Of Wales Pl

5+3+0 4+2+2

1968 / 2745 2000 / 2260

$339,800 $334,900

$339,000 $334,900

-0.2% 0.0%

127 123

09/08/17 08/27/17

Berry Hill Manor; 2323 Knotweed Ct Berry Hill Manor; 2251 Ravenna Ct

4+2+1 5+3+1

1991 / 2534 1999 / 3024

$399,993 $480,000

$400,000 $437,000

0.0% -9.0%

129 131

08/23/17

Kingsview; 8295 Knighthood Pl

3+2+1

1997 / 2234

$294,900

$294,900

0.0%

12/29/17 12/28/17

Highgrove; 3681 Thornbury Ct

4+3+1 4+2+1

Kingsview; 4148 Windsor Heights Pl 2+1 2001 / 2108 $280,000 $280,000 Go to: MyHomeEst.com33 ++and Enter: AC-VH-CD Highgrove; 8030 Bloomsbury Pl 2+1 2002 / 2435 $325,000 $338,900

72 16

79

FEATURED PROPERTIES

8 | CABERNET NOTES

AVAILABLE $455,999 Berwyn Heights; 515 Grayson Circle

AVAILABLE $490,000 3729 South Granite Avenue

AVAILABLE 1614 Vanessa Drive

3 Bdrms + 2 FBths + 1 HBth Large family-suited home, perfect for little ones. Best schools. Close to everything. A must see!

3 Bdrms + 2 FBths Beautiful brick home; well windowed. French doors open to back deck. Solid wood flooring throughout.

3 Bdrms + 2 FBths Georgian home located in sought after Windsor planned community. Club house membership optional.

$499,000


AGENT MAILINGS/RSP Personal agent-branded, bi-monthly direct mail campaign with a market update for target farming. LEARN MORE:

ACE > Promotion > Agent Mailings NEED HELP:

800-768-1918 (Agent Mailings Customer Service) COST:

$39 monthly subscription plus postage/printing per mailed piece

Your State-of-the-Art Marketing Tools and Resources | 9


AGENT PERSONAL WEBSITES Individual and team options available with full IDX search, personalized to the agent and customizable with images, adding pages, widgets, domain names and more. LEARN MORE: ACE > Site Builder > Site Editor or ACE > Education > Training Library > Help Documents and Videos NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

10 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 11


12 | CABERNET NOTES


AGENT PUBLIC RELATIONS DEPARTMENT The PR Department will write and distribute press releases on agents’ behalf announcing newsworthy items like when an agent joins the company. LEARN MORE:

ACE > Promotion > Public Relations NEED HELP:

contact Beth Buxbaum at 610-889-5526 or email at beth.buxbaum@foxroach.com COST:

Free

Your State-of-the-Art Marketing Tools and Resources | 13


BHHS RESOURCE CENTER Berkshire Hathaway HomeService’s intranet of resources for affiliates. Highlights include Marketing Resource e-cards, brand identity guidelines, LearnCenter for online classes, networking groups, a roster of suppliers offering BHHS discounts, and more. LEARN MORE:

ACE > Digital Marketing > BHHS Resource Center NEED HELP:

(855) 422-9052 or BHHSsupport@HSFranchise.com COST:

Free 14 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 15


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BUYER MATCH Part of the Home Buying System, this is an agent-to-agent network to market buyer needs/wants, and announce new coming soon listings. LEARN MORE:

ACE > Marketing Listings > Buyer Match NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

Your State-of-the-Art Marketing Tools and Resources | 17


CLIENT FOLLOW-UP Focuses on customer retention, offering mailers, virtual postcards, eAlerts and more. LEARN MORE:

ACE > Market Listings > Continuity Programs NEED HELP:

800-521-0026 or customerservice @continuityprograms.com (CPI Customer Service) COST:

$39.50 per client for 5-year follow-up program

18 | CABERNET NOTES


‰ Insurance for home, property, auto or boat through our affiliate I’m interested in the above information ‰ now, or ‰ in

months. Please call me then.

Please call me at this number:

Signature

E-mail Address: If you have any friends or family members who may benefit from my services, please print their name and telephone number, and drop this card in the mail so I may contact them. Thank You!

Berkshire Hathaway HomeServices Fox & Roach, REALTORS John Smith 610-889-7760

Referral Name: OPPORTUNITY

999999 888888

Phone No.:

Please detach here and mail back the Business Reply section only.

Richard & Susan Johnson 1970 Lindy Lane Hometown, US 01234

777777 PFRR-STND-STND-STND-STND RLTY-XX-12-000005

‰ Yes, I would like you to call me regarding the following real estate service(s): ‰ Buying real estate property ‰ A complimentary analysis of my home ‰ 1205 Home equity loan Westlakes Blvd - 3rd Floor ‰ Information on mortgage Re-Fi ‰ Berwyn, Debt consolidation ‰ Selling real estate property PA 19312 ‰ Real estate investment ‰ Information on a career in Real Estate Sales ‰ Insurance for home, property, auto or boat through our affiliate I’m interested in the above information ‰ now, or ‰ in

months. Please call me then. John Smith Associate Berkshire Hathaway HomeServices Fox & Roach, REALTORS 610-889-7760

Please call me at this number:

Signature Sales

E-mail Address:

jsmith@foxroach.com If you have any friends or family members who may benefit from my services, please print their name and www.foxroach.com telephone number, and drop this card in the mail so I may contact them. Thank You!

Referral Name:

Phone No.:

Please detach here and mail back the Business Reply section only.

Richard & Susan Johnson 1970 Lindy Lane Hometown, US 01234-6789

1205 Westlakes Blvd - 3rd Floor Berwyn, PA 19312

John Smith Sales Associate Berkshire Hathaway HomeServices Fox & Roach, REALTORS 610-889-7760 jsmith@foxroach.com www.foxroach.com

T H I N K I N G O F YOU …

Richard & Susan Johnson 1970 Lindy Lane Hometown, US 01234-6789

Your State-of-the-Art Marketing Tools and Resources | 19


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COMPANY BROCHURES AND PRESENTATION MATERIALS Illustrating our exclusive brand and company culture by showcasing our signature programs, tools, and services. Designed for use with all presentation opportunities, community events, and prospecting activities. LEARN MORE:

Examples of all materials should be stocked in office resource area. NEED HELP:

See your Office Administrator with questions or to order more. COST:

Free Your State-of-the-Art Marketing Tools and Resources | 21


COMMERCIAL SIGNS Company provides standard commercial signage including 4'x4' post signs, hanging panels, and on-building installations. Order Form on ACE > Market Listings > Signage NEED HELP:

marketingu@foxroach.com COST:

Free

22 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 23


DIGITAL HOME MARKETING SYSTEMâ„¢

Maximum Exposure to Get Your Home Noticed and Sold 24 | CABERNET NOTES


DIGITAL HOME MARKETING SYSTEM (DHMS) DHMS is a program to market listings and includes ready-to-use e-cards, postcards, individual property websites, digital advertising, YouTube video and other marketing tools. LEARN MORE:

ACE > Digital Marketing > Digital Home Marketing System (Imprev) NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free Your State-of-the-Art Marketing Tools and Resources | 25


DocuSign TRANSACTION ROOMS A secure online vault that allows users to organize documents related to a transaction and access them from anywhere. LEARN MORE:

ACE > Transaction Management > DocuSign Transaction Room NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

26 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 27


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FACEBOOK/SOCIAL MEDIA LISTING ADS Ads automatically created for New, Open House and Coming Soon listings featured for two days on Facebook and Instagram within a specific geography around the listing. The listing agent is notified when the ad is live plus a follow-up of campaign results. Open House ads also appear on Waze. For self-directed, agent-paid Facebook advertising, see AdWerx page. NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free Your State-of-the-Art Marketing Tools and Resources | 29


HOMESNAP MOBILE APP A branded mobile home search app that can be shared with clients LEARN MORE:

ACE > Digital Marketing > Mobile Apps NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

30 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 31


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HOME VALUATION SYSTEM (HVS) An automated value calculator that provides three independent estimates on the value of any property. Individual, personalized agent version available. LEARN MORE:

ACE > Market Listings > Buyer Match | Home Valuation System NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

Your State-of-the-Art Marketing Tools and Resources | 33


HOME WARRANTY Provides a comprehensive home warranty coverage for both buyers and sellers. LEARN MORE:

ACE > Transaction Management > 2-10 Warranty NEED HELP:

Kathy Boucher at kathy.boucher@foxroach.com or 215-470-7275 COST:

Varies

34 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 35


RSVP PO BOX 8003 WALLED LAKE MI 48390-9910

683 Heatherton Lane West Chester, PA Hershey’s Mill

Fox & Roach, REALTORS®

John Smith REALTOR® 200 Main Street Hometown, PA 12345 Office: 123-456-7890 Cell: 123-456-1212 jsmith@foxroach.com www.foxroach.com

Just Listed POSTAGE WILL BE PAID BY ADDRESSEE FIRST-CLASS MAIL PERMIT NO. 14 WALLED LAKE MI

BUSINESS REPLY MAIL

NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES

KEEP THIS CARD FOR HANDY REFERENCE.

Fox & Roach, REALTORS®

Just Listed 246 Chatham Way, West Chester

John Smith REALTOR® 200 Main Street Hometown, PA 12345 Office: 123-456-7890 Cell: 123-456-1212 jsmith@foxroach.com www.foxroach.com

PRSRT STD U.S. POSTAGE

PAID CPI

Mr. & Mrs. Greg Greenham or Current Resident 1972 Lindy Lane Hometown, US 01234-5678

JUST LISTED

JUST SOLD

Interested in what your neighbors are up to? 36 | CABERNET NOTES


JUST LISTED/JUST SOLD MAILINGS Company-paid postcards announcing upcoming listings, sold listings, open houses, and price reductions. Ability to save (bank) unused mailers. TWO PARTICIPATING VENDORS:

Continuity Programs (CPI) and Xpressdocs LEARN MORE:

ACE > Market Listings > Xpressdocs/Continuity Programs NEED HELP:

marketingu@foxroach.com COST:

Free for first 25 mailers Your State-of-the-Art Marketing Tools and Resources | 37


LISTING ACTIVITY REPORTS Comprehensive print or emailable report detailing online property views on all syndicated sites. LEARN MORE:

ACE > Listings > Property > Reports NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

38 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 39


*

+ 100’s more websites *enhanced listing and agent display

40 | CABERNET NOTES


LISTING SYNDICATION WEBSITES When a listing is active in the MLS, it is automatically pushed to the leading international, national and local search sites including other broker sites. The listing will appear within minutes or take up to 24 hours depending on the search site. Up-to-date list of the leading syndication websites is on Toolkit in the Listing Presentation(s) NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free Your State-of-the-Art Marketing Tools and Resources | 41


LUXURY COLLECTION Qualifying listings automatically have Luxury Collection branding in DHMS and can be enrolled in this premium marketing program. Marketing elements are selected by the agent with a budget limit of $5000 per listing. Accrued expenses collected at settlement. LEARN MORE:

ACE > Promotion > Marketing Materials > Luxury Collection NEED HELP:

luxurycollection@foxroach.com or 484-461-6576 COST:

Depends on marketing elements selected 42 | CABERNET NOTES


Promotional Components: Online Print Photography/ Video Imagery Signage Targeted Marketing

Your State-of-the-Art Marketing Tools and Resources | 43


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MARKETING DEPARTMENT The marketing team can help you develop a personal marketing plan. As well as design custom print and digital materials such as personal brochures, logos & branding, profile sheets, panel cards, ads, billboards, mailers & announcements. LEARN MORE:

ACE > Promotion > Marketing Materials NEED HELP:

marketingu@foxroach.com COST:

Copywriting and design are free. Agent pays printing/advertising/ postage costs. Your State-of-the-Art Marketing Tools and Resources | 45


PREMIUM OUTLET Ordering website for agent-branded merchandise such as business cards and stationery; client and closing gifts; and branded apparel. All merchandise is hand-selected for quality and low minimum-order quantitites. LEARN MORE:

ACE > Marketing Materials > Personal Branding NEED HELP:

(866) 411-1991 or bhhwebsite@taylorcommunications. com COST:

Varies by product

46 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 47


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PREMIUM PERSONALIZED RESIDENTIAL SIGNAGE Personalized yard signs and directionals with agent headshot ORDER ON FARMER SIGNS:

http://farmersigns.com/shop/bhfoxroach/

Yard arm signs with 2-day installation (not available in all markets) ORDER WITH LJS SIGNS:

www.ljssigns.com

Luxury Collection Double-Posted Signs for Qualifying Listings LEARN MORE:

ACE > Market Listings > Signage or luxurycollection@foxroach.com COST: Varies

by product

Your State-of-the-Art Marketing Tools and Resources | 49


PROMOTIONAL VIDEOS Selection of videos designed to promote our exclusive programs, tools, and services. Plus a wide range of Community Tours showcasing our unique area. Perfect for creating an email campaign, personalizing a website, or making a connection with clients. LEARN MORE:

ACE > Digital Marketing > Active Pipe (Create Email > Choose Video) NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free 50 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 51


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PROPERTY SNAPSHOT A monthly report providing changes in a home’s valuation and recent market activity in that immediate area. Individual, personalized agent version available. LEARN MORE:

ACE > Marketing Listings > Buyer Match NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

Your State-of-the-Art Marketing Tools and Resources | 53


REALSCOUT RealScout provides a single-page website that you can use as a Landing Page. The purpose of this page is to provide a place you can drive leads so they can learn a little about you and start searching listings through your RealScout platform. LEARN MORE:

ACE > Market Listings > RealScout - Listing Alerts NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free 54 | CABERNET NOTES


$899,000

$759,000

456 W. WAYNE AVE, WAYNE, PA

786 STREET ROAD, MALVERN, PA

5 Bd | 5 Ba | 4075 Sq Ft

4 Bd | 4 Ba | 4075 Sq Ft

20 Days on site #QWER09876

52 Days on site #QWER09876

OPEN HOUSE

$625,000

$569,000

123 CHESTNUT AVE, WAYNE, PA

45 BEACON, WAYNE, PA

4 Bd | 3 Ba | 4/075 Sq Ft

4 Bd | 3 Ba | 4/075 Sq Ft

40 Days on site #QWER09876

15 Days on site #QWER09876 OPEN HOUSE

Your State-of-the-Art Marketing Tools and Resources | 55


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REALIST APP Find public record information for any home. Access based on MLS membership. LEARN MORE:

ACE > Digital Marketing > Mobile Apps NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

Your State-of-the-Art Marketing Tools and Resources | 57


RESIDENTIAL PROPERTY SIGNS Company provides standard listing signage including: yard signs, hanging panels, directionals and bubbles Your Office Administrator orders standard suburban signage through Farmer Signs Center City Hanging sign installations ordered by agents (ACE > Market Listings > Sign Ordering > Center City) COST:

Free

58 | CABERNET NOTES


Your State-of-the-Art Marketing Tools and Resources | 59


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SHOWINGTIME APP Save time by scheduling/managing showings from a smart phone or tablet LEARN MORE:

ACE > Digital Marketing > Mobile Apps NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

Your State-of-the-Art Marketing Tools and Resources | 61


SINGLE PROPERTY WEBSITE All active BHHSF&R listings with one or more photos immediately have a dedicated property website giving buyers an in-depth look at your property, showcases the photography plus an area market report. Each listing gets its own website with a URL based on the property address plus the option to order a sticker with the url for the yard sign. LEARN MORE:

ACE > Digital Marketing > Imprev NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free 62 | CABERNET NOTES


2405 SHERLOCK DR MACUNGIE, PA 18062

Presented By: Steve Storti (610) 123-4567 (Direct)

2405 SHERLOCK DR MACUNGIE, PA 18062

Presented By: Steve Storti (610) 123-4567 (Direct)

Your State-of-the-Art Marketing Tools and Resources | 63


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SPACIO OPEN HOUSE APP App for scheduling open houses, posting open house information to the web and capturing buyer prospect information. Available for any web-based device. LEARN MORE:

ACE > Digital Marketing > Mobile Apps NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

Your State-of-the-Art Marketing Tools and Resources | 65


TOOLKIT CMA Automated CMA reports and presentations for buyers and sellers, listings and tours. Print, email, and digital display options. Showcase the printed presentation in our branded cover system folder. LEARN MORE:

ACE > Promotion > Toolkit CMA NEED HELP:

800-828-0970 (Toolkit CMA/Realty Tools Customer Service) COST:

Free

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There Are So Many Reasons Why We Should Get Together

My exclusive proposal for: Bob and Sally Smythe 431 W. Lancaster Ave. Devon, PA Presented by: Angela Agent, Sales Associate Company: Berkshire Hathaway HomeServices Fox & Roach REALTORS Office: 610-555-1234 Cell: 610-123-4567

Š 2019. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. This analysis has not been performed in accordance with the Uniform Standards of Professional Appraisal Practice which require values to act as unbiased, disinterested third parties with impartiality, objectivity and independence and without accommodation of personal interest. It is not to be constructed as an appraisal and may not be used as such for any purpose.

Your State-of-the-Art Marketing Tools and Resources | 67


68 | CABERNET NOTES


XPRESSDOCS Express order printed promotional and listing postcards, flyers, brochures and business cards. LEARN MORE:

ACE > Market Listings > Xpressdocs NEED HELP:

866-977-3627 (Xpressdocs Customer Service) COST:

Varies with product & order size

Your State-of-the-Art Marketing Tools and Resources | 69


YOUTUBE VIDEO A searchable video on YouTube using the MLS photos of the listing, set to music. LEARN MORE:

ACE > Digital Marketing NEED HELP:

support@foxroach.com or call 866-210-7378 COST:

Free

70 | CABERNET NOTES


2405 SHERLOCK DR MACUNGIE, PA 18062

Steve Storti (610) 123-4567 (Direct)

2405 SHERLOCK DR MACUNGIE, PA 18062

Steve Storti (610) 123-4567 (Direct)

Your State-of-the-Art Marketing Tools and Resources | 71


NOTES


foxroach.com Š BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

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