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WELCOME TO THE EDGE

where logic

meets creativity


Welcome to RGI

WE’RE

We believe that success is achieved

REVOLUTIONIZING

on the edge. The edge of what’s next. The edge of what you already know. RGI is right there with you, providing sound advice, creative solutions, and taking calculated risks to propel your future.

THE WAY BUSINESSES USE METRICS TO BECOME MARKET LEADERS.


Welcome to RGI

WE’RE

We believe that success is achieved

REVOLUTIONIZING

on the edge. The edge of what’s next. The edge of what you already know. RGI is right there with you, providing sound advice, creative solutions, and taking calculated risks to propel your future. mike rehg

chief executive officer

THE WAY BUSINESSES USE METRICS TO BECOME MARKET LEADERS.


response capture

Living on the edge means perfecting your balance.

Marketing

Balance does not mean sacrifice. It’s about finding your center, the perfect mix of risk and reward.

RGI’s expertise across data analytics, integrated marketing, business strategies, and creative design helps our clients strike the perfect balance between logic and creativity. Between marketing and metrics. Between pretty and performance. We add balance and control to your marketing through two key programs:

WHERE LOGIC MEETS CREATIVITY print and promotional items

Marketing We merge right brain creativity with left brain analytics for integrated marketing, lead generation, and direct mail campaigns that get results. Print Management With personalized online storefronts, business analytics, and controlled distribution, we help you boost efficiency while protecting brand integrity and quality.

Print Management

lead generation


response capture

Living on the edge means perfecting your balance.

Marketing

Balance does not mean sacrifice. It’s about finding your center, the perfect mix of risk and reward.

RGI PROGRAMS

RGI’s expertise across data analytics, integrated marketing,

business strategies, and creative design helps our clients strike

Whether you plan to engage in full marketing and metrics. Between pretty and performance. services programs or traditional and products as needed, you’ll We add balance and control to your marketing through two key programs: find an RGI solution to create competitive advantage and give you Marketing the edge. the perfect balance between logic and creativity. Between

We merge right brain creativity with left brain analytics for

integrated marketing, lead generation, and direct mail campaigns that get results. Print Management With personalized online storefronts, business analytics, and controlled distribution, we help you boost efficiency while protecting brand integrity and quality.

print and promotional items

Print Management

lead generation


Marketing

As developers, implementers, and managers of performancefocused strategy, we engage in the entire process for our clients.

A team of experts with one mission — to give you the edge.

RGI’s Marketing program covers a wide range — from direct mail to integrated marketing campaigns, data analytics and lead generation — but we’re singularly focused on driving your success. We’ve aligned our services to support you in several key areas: • Lead Generation • Integrated Marketing • Direct Mail

cindy seel

chief marketing officer

WHERE METRICS MEET MARKETING


Marketing

As developers, implementers, and managers of performancefocused strategy, we engage in the entire process for our clients.

A team of experts with one mission — to give you the edge.

RGI’s Marketing program covers a wide range – from direct mail to integrated marketing campaigns, data analytics and lead generation – but we’re singularly focused on driving your success. We’ve aligned our services to support you in several key areas: • Lead Generation • Integrated Marketing • Direct Mail

cindy seel

chief marketing officer


Lead Generation

Understanding where you are creates direction for where you need to go.

We help you better understand your market with a detailed analysis of your current customer base that looks at multiple combinations of demographics, geographical areas and psychographics. Using that profile, we build campaigns that target the most probable and profitable responders. We rigorously test and refine our process to ensure the best results.

WHERE METHODICAL MEETS DISRUPTIVE


Lead Generation

Understanding where you are creates direction for where you need to go.

We believe data-driven analysis of your currentmarketing customer base that looks multipleof the isatone combinations of demographics, geographical areas and most powerful tools a psychographics. business can wield. We help you better understand your market with a detailed

Using that profile, we build campaigns that target the most probable and profitable responders. We rigorously test and refine our process to ensure the best results.

kate towers data analytics


We have more than 25 years of experience executing marketing strategy and highly targeted direct mail programs.

WE PUSH BEYOND THE BOUNDARIES OF STATUS QUO TO CREATE

Integrated Marketing RGI’s team of hybrid marketers has mastered a smart mix of design, strategy, and technology platforms to connect you with your audience wherever it makes the most impact.

Direct Mail Our experienced team will help you develop a direct mail program that begins with measurable goals, a targeted database, and creative that performs. After delivery, we’ll capture responses and actionable insight to refine next steps and keep the momentum building.

REAL COMPETITIVE ADVANTAGE FOR YOUR BUSINESS.


We have more than 25 years of experience executing marketing strategy and highly targeted direct mail programs.

We never would have been able to produce such a successful campaign without the tireless efforts of the entire RGI team.

integrated marketing

design and copywriting strategy development performance analysis campaign execution digital print email mobile

robyn l.

marketing agency

Integrated Marketing

Marketing

RGI’s team of hybrid marketers has mastered a smart mix of design, strategy, and technology platforms to connect you with your audience wherever it makes the most impact.

Direct Mail Our experienced team will help you develop a direct mail program that begins with measurable goals, a targeted database, and creative that performs. After delivery, we’ll capture responses and actionable insight to refine next steps and keep the momentum building.

client profiling data sourcing database appends data analytics performance analysis

direct mail

print and mailing services performance analysis lead generation response capture web2print


Print Management

In addition to streamlining your business’s marketing, RGI’s Print Management program can improve cost accountability and business performance.

Whether you manage multiple locations, assorted brands, or a high volume of materials, RGI makes it easier to market your business by combining your print and fulfillment activities into one trackable program. Advanced Ordering & Accountability A tailored web-based storefront gives your team the ability to create fully customizable branded materials, while also tracking every order right back to its source. Quality Printing & Distribution Items are produced in-house and stored in our warehouse. Stateof-the art technology and a knowledgeable team ensure that your printed materials and promotional items are expertly produced, shipped and replenished on schedule. Real-Time Reporting & Analytics Access to performance-based reporting allows you to proactively control costs and make business decisions that are backed by solid data.

WHERE HIGH-TECH MEETS HIGH-TOUCH


Print Management

In addition to streamlining your business’s marketing, RGI’s Print Management Program can improve cost accountability and business performance.

We think your print high volume of materials, RGI makes it easier to market your and fulfillment should business by combining your print and fulfillment activities into one trackable program. work just as hard as you do to meet all of Advanced Ordering & Accountability A tailored web-based storefront your team the ability to yourgives business goals. Whether you manage multiple locations, assorted brands, or a

create fully customizable branded materials, while also tracking every order right back to its source. Quality Printing & Distribution

mickey gulley

chief operating officer

Items are produced in-house and stored in our warehouse. Stateof-the art technology and a knowledgeable team ensure that your

printed materials and promotional items are expertly produced, shipped and replenished on schedule. Real-Time Reporting & Analytics Access to performance-based reporting allows you to proactively control costs and make business decisions that are backed by solid data.


Print Management

Our Print Management program is comprised of the following modules, which can be used together or independently in order to best suit your needs:

Online Ordering Personalized Storefronts

Customizable Materials

Administrative Controls

Permission-Based User Levels

Brand Asset Management

Digital Approval Process

Inventory Management Unique Payment Models

All-Inclusive Cost Per Unit

Real-Time Reporting

User-by-User Accountability

Historical Analytics

Print and Production Wide Format

Promotional and Specialty Items

Kit Packing and Handwork

Offset and Digital Printing

Fulfillment

Engaging with RGI in the Print Effective Print Management produces a cost savings of Management Program has literally changed the way we do business. aberdeen group 2012 printed materials and services management study

Pick, Pack, and Pull Shipping and Mailing Warehousing

scott c.

national retailer


Print Management

Our Print Management program is comprised of the following modules, which can be used together or independently in order

to best suit your needs: RGI Print Management Program Benefits:

Online Ordering

Personalized Storefronts

Customizable Materials

• ReducedPermission-based waste User Levels Administrative Controls • Cost accountability Brand Asset Management Digital Approval Process • Performance accountability Inventory Management • Increased productivity Unique Payment Models All-Inclusive Cost Per Unit • Brand integrity Real-Time Reporting User-by-User Accountability Historical Analytics

Print and Production Wide Format

Promotional and Specialty Items

Kit Packing & Handwork

Offset and Digital Printing

Engaging with RGI in the Print Management Program has literally changed the way we do business. scott c.

national retailer


I love, love, love having you guys on my team! Jess N. Marketing Director

WHERE TEAMWORK MEETS SUCCESS


I love, love, love having you guys on my team!

We are committed to delivering to your company measurable & repeatable outcomes. jess n.

national services provide

sherie gulley

vp, business development

Jess N. Marketing Director


“You’ve been with us every step of the way on some very complex projects — your ability to anticipate potential issues and see the big picture has been invaluable!” Robyn L. Marketing Agency

“Thank you for your patience, extra time, and diligence to get everything done with excellence!” Lauren L. Metro Atlanta Area Church

“Your team has been an important part of our projects, and moving forward your guidance will become even more important to us.” Randy H. International Chemical Products

Thank you for providing some great insight into how we can streamline our processes and make things easier on everyone! Michele V. Benefits Administration Group

CALL US TODAY Let’s discuss how a partnership with RGI can give your business more competitive advantage.


“You’ve been with us every step of the way on some very complex projects — your ability to anticipate potential issues and see the big picture has been invaluable!” Robyn L. Marketing Agency

“Thank you for your patience, time, GENERALextra INQUIRIES andcontact@rgiresults.com diligence to PRINT MANAGEMENT PROGRAMS get everything done printmanagement@rgiresults.com withMARKETING excellence!” PROGRAMS marketing@rgiresults.com

Lauren L. Metro Atlanta Area Church

“Your team has been an important part of our projects, and moving forward your guidance will become even more important to us.” Randy H. International Chemical Products

Thank you for providing some great insight into how we can streamline our processes and make things easier on everyone! Michele V. Benefits Administration Group


marketing solutions / measurable results

575 Commerce Park Drive Marietta, GA 30060 rgiresults.com / 770.426.9100

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