Fox Cities Business - May Issue

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MAY 2012 Volume 13, Issue 5



Designing user experiences EDUCATION:

Has the recession created a generation scared to dream big?



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this issue

Volume 13, Issue 5 | MAY 2012


Fox Cities Board of Directors

3 President’s perspective Views from Chamber President/CEO Shannon Meyer Full

13 New members 18 Accolades, Advancements, Announcements 20 department updates

Linda Kennedy, Business Lending Group Chair-Elect Greg Bell, WHBY Past Chairman Jim Rankin, Air Wisconsin Airlines Corporation Secretary/Treasurer Bruce Zak, JPMorgan Chase, N.A. Vice Chairman Membership Services

Get the Most Out of Your Next Business Trip; Jeff Hayes, page 4

Monica Vomastic, Landmark Staffing Resources

features 4 Get the Most Out of Your Next Business Trip; Jeff Hayes 6 Designing User Experiences; Thomas Bishop 8 Moving Toward Healthier Fox Cities; Margie Weiss 10 Has the Recession Created a Generation Too Scared To Dream Big?; Steve Erb Designing User Experiences; Thomas Bishop, page 6

Chairman of the Board

Vice Chairman Economic Development Kip Golden, Keller Inc. Vice Chairman Workforce & Leadership Development Joyce Bytof, Coldwell Banker The Real Estate Group Vice Chairman Government Relations Robyn Gruner, AT&T

Kim Bassett Heitzmann

Vic Lutz

Bassett Mechanical


Corey Brumbaugh

Bill Mann

Miron Construction


Co, Inc.

Fox Valley

Epiphany Law, LLC

Technical College

Daniel P. Ferris

Debra Michiels

SECURA Insurance

Fox Banquets

Jim Gaerthofner

Highlights 12 Economic Development 14 Marketing 101 15 Business Expo 17 Marketing Opportunities 19 Business of the Month

Dr. Susan May

Kevin Eismann

Rivertyme Catering

Nordon Business

John Milanowski


Innovative Machining, Inc.

Vince Gallucci

Bill Mundy

Affinity Health System

West Business Services

Sharon Hulce

Robert Pedersen

Employment Resource

Goodwill NCW

Group Inc. Dennis Jochman The Bechard Group

James Rossmeissl The Boldt Company Catherine Tierney

Lyssa King

Community First

OuterEdge Stage

Credit Union

John Krause

Joan Woldt

Baker Tilly Virchow

Bank First National

Krause, LLP Marty Lenss Outagamie County Regional Airport

Moving Toward Healthier Fox Cities; Margie Weiss, pages 8-9 page 14 Octoberfest Gives Back, Publisher: Shannon Meyer Full Editor: Melody Lane Buller Design: Coalesce, Inc. Printing: Northeast Wisconsin Printing Co. Advertising Sales: Susan Vanden Heuvel, 920-734-7101

Fox Cities Chamber Business (w 259180). Published monthly by the Fox Cities Chamber of Commerce and Industry, 125 N. Superior Street, Appleton, WI 54911. PH 920-734-7101. WEB Periodical postage paid at Appleton, WI. Annual subscription fee to members for Fox Cities Chamber Business is $9 and is included in dues. Publisher: Shannon Meyer Full. Editor: Melody Lane Buller. Design: Coalesce Inc. Printing: Northeast Wisconsin Printing Co. Advertising Sales: Susan Vanden Heuvel, 920-734-7101. Postmaster: Send address changes to: Fox Cities Chamber Business, PO Box 1855, Appleton, WI 54912-1855.

president’s perspective With spring well upon us, new initiatives in the Fox Cities area are sprouting up everywhere. This month, our magazine looks at some exciting and unique initiatives. First of all, who hasn’t utilized or read about some form of new technology in the last year? From our industrial and manufacturing plants making strides to streamline processes to our small businesses being able to take credit card payments on their iPad or tablet, changes abound daily. Thomas Bishop and Jeff Hayes both look at ways everyone can benefit from the newest business technology innovations. Last month’s FVTC Referendum cleared the way for not only the expansion and improvement of existing programs but for some new ones. Dr. Susan May shares information about a new printing course guaranteeing that the Fox Valley Technical College produces the next generation of printing specialists. Junior Achievement recently produced a survey for students emphasizing the importance of innovation

and the dreaming of big goals for today’s young generation. Outdoor living means WELLNESS again comes to the forefront. Just yesterday, our area was touted as the number one spot in the nation for sportsmen. Dr. Margie Weiss writes how the Well Cities Fox Cities newest programs: Adopt-A-Student and Adopt-An-Employer will create a healthier, happier community. Lastly, but certainly never least, I am so pleased to announce that Jim Marks from Fox Cities Sign and Lighting Services, Inc. is our April Business of the Month. Jim’s involvement in the community as well as his overwhelming service record makes him the perfect first recipient of our newest iniatitive to recognize outstanding local businesses. I hope you enjoy the weather this spring and realize the uniqueness of our area as we continue to be the progressive and innovative Fox Cities.


New initiatives in the Fox Cities area are sprouting up everywhere. This month our magazine looks at some exciting and unique initiatives.

Fox Cities Chamber Business MAY 2012


featured story TECHNOLOGY:

Get the Most Out of Your Next Business Trip Jeff Hayes

Principal aliGnTech solutions LLC

Which technologies are the most useful when traveling for business? One great value provided by the Fox Cities Chamber of Commerce is opportunity for its members to learn through foreign travel. To see and experience other cultures is to place our brains in a “fast learn” cycle. On a recent business trip to Japan, I felt technologically better prepared than ever before for foreign travel. Here are some tips for helping you to become a “business savant” on your next trip:

Devices: • iPhone: I recommend a GSM-based iPhone such as with AT&T. Recently AT&T has gotten their preparing for foreign travel script down to a science. I had no trouble anywhere with inbound or outbound calls, text messaging, email communication or even billing after the fact. • iPad: I took an iPad along as well as a notebook computer. Because I also have a keyboard for the iPad, I found that I didn’t need the notebook at all.

The mobile apps or applications we found to be the most valuable included: • iBooks (or eBooks in general): There are some excellent books available to help you build affinity with your foreign business counterparts. Learning a bit about their culture is both a compliment to them and an important strategic business tool. But don’t carry books around. • Fly Delta (app): This single app takes a lot of the struggle out of travel. If you’re flying Delta Airlines, install this app as soon as possible. It tracks frequent flyer numbers, your itinerary, checks your flight status(es), looks up alternative flights and optionally alerts you when it’s time to check-in. • MasterCard ATM Hunter (app): This app does one thing well and that is to help MasterCard customers find the nearest ATMs that will allow them to get cash. In a place like Japan where a very small percentage of the ATMs are likely to work with your bank card, this is a valuable tool. • Social Media: Twitter, Facebook, Foursquare, Instagram. Stay in touch with your followers, particularly when you have something novel to share. • LinkedIn: Some industries and many parts of the world have not yet widely adopted the use of LinkedIn. Show your potential business partners how to share their professional information and trusted contacts by inviting them to join you on LinkedIn.

One final thought: It’s not enough to purchase devices and download the apps you think you’ll use. You need to become adept at using the technology before you hop on the plane.


Fox Cities Chamber Business MAY 2012

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Make sure your insurance plan includes Children’s Hospital of Wisconsin Pediatric specialists and subspecialists from allergy to urology. Fox Valley’s top-level intensive care nursery. • The only hospital in the region that treats children exclusively and has pediatricians on site 24/7. • Inpatient care, specialty care and neonatal intensive care in the Fox Valley. • •

It’s easy to see why Children’s Hospital of Wisconsin means the best care for kids. And just in case your child ever needs more, we’re your connection to Children’s in Milwaukee, rated one of the best in the nation. valley


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Fox Cities Chamber Business MAY 2012


featured story TECHNOLOGY:

Designing User Experiences for Our Customers thomas bishop


We all want our businesses to grow. We want our customers to fall in love with our products because at the end of the day, that’s what it’s all about. This especially rings true online. Our customers’ experiences online should be carefully crafted and consistent with our business offline. What we should really be after is a simplified approach designed around *User Experience*.

things: it is intuitive, it is consistent and it has clear messaging.

What does it mean for our businesses? Simply put, much of the time it means the difference between gaining or retaining a customer, and losing a valuable customer. It’s not always that black and white, but common sense dictates that if your customers aren’t enjoying their experiences online, it’s going to leave a sour – Jesse James Garrett taste in their mouths. And What is User because it’s an extension Experience? User of our businesses, it is a Experience (UX) representation of our brands and should is defined as: “the way a person be at the core of all of our businesses, feels about using a product, regardless of industry. system or service.” A great online user So what should we be doing differently? experience essentially Unfortunately, there isn’t a magic button we boils down to a few can press to achieve a great user experience online, but what we can do is adjust our mental approach to that of experiences. Focusing on that approach can only have a positive effect on our businesses. In turn, this will help our customers find what they need and will be more likely to love our brands.

”What makes people passionate, pure and simple, is great experiences.”

My personal recommendation is this: hire an expert. Although we all know what we like and what works for us, that doesn’t make us UX experts. Hire somebody who really understands the patterns, psychology and art behind UX, because in the end it will make your customers happier. 6

Fox Cities Chamber Business MAY 2012

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Fox Cities Chamber Business MAY 2012


featured story WELLNESS:

Moving Forward Towards a Healthier Fox Cities Margie weiss

CEO, Weiss Health Group

Research has shown that work-based, schoolbased and community-based wellness initiatives can make a difference in the health of a whole community. Well City Fox Cities (WCFC) is a volunteer-based initiative encouraging healthy lifestyles through employer-based wellness efforts. WCFC is determined to obtain a Well City designation for this area over a 3-year period. WCFC has representatives from so many of our local companies involved in the WCFC initiative. WCFC has 56 employers, representing over 34,215 employees, which is 23% of the employed workforce in the Fox Cities. Members from the all-volunteer Advisory Board, along with WELCOA, facilitate Learning Circles, each focusing on one of the seven Benchmarks of Wellness.

effective. Fox Cities companies who have met the standards of excellence as defined by WELCOA’s Well Workplace Model over the past year include: Affinity Health System, Appleton, Aurora Health Care and Kimberly Clark Corporation. Previous award winners in 2011 include: Children’s Hospital of Wisconsin, J.J. Keller, Jewelers Mutual Insurance Company, Werner Electric Supply and We Energies.

School-based and community-based wellness initiatives can make a difference in the health of a whole community.

Recently, WCFC held the second annual awards event. The cornerstone of the Wellness Council of America is the Well Workplace Awards process. By successfully integrating the Seven Benchmarks of resultsoriented programs, the Well Workplace Award winners have demonstrated that their programs are not only comprehensive, but 8

Fox Cities Chamber Business MAY 2012


The WCFC advisory Committee also procured grant funding to help local companies in their efforts to achieve Well Workplace awards. Appleton Area School District (AASD) used the Adopt an Employer funds to encourage healthy, sustainable transportation alternatives and to help promote a Bike to Work Day. AASD also promoted participation in the Get up & Ride Bike Challenge. AZCO, Inc. used funds from Adopt an Employer to move to a targeted HRA on-site screening process for biometrics. This onsite coaching was found to be more effective in supporting healthy lifestyle behaviors. The Fox Cities Chamber of Commerce initiated a wellness committee to develop and implement targeted wellness programs. The Chamber has changed its catering guidelines for meetings to promote

healthier eating. Galloway Company identified peer involvement as being a critical component to the success of the wellness programs. Company representatives attended the Wellness Conference in September, 2011. Adopt an Employer’s funds supported the “Moo”ver’s 8 week Fitness Challenge.” United Way Fox Cities sent staff to a Well Workplace University and purchased HRA and biometric screening services.

Adopt-A-Student WCFC encourages youth-directed healthy lifestyle initiatives through Adopt-A-Student Grants. This year WCFC awarded four Adopt-A-Student grants. The Johnston Elementary School Recess Committee oversees a recess cart of equipment for all school recess periods. Many students enjoy using the soccer balls, footballs, volleyballs, football tees, short and

long jump ropes, and playground balls. At times it is difficult to hand out the equipment fast enough. The Adopt a student funds will be used to purchase new equipment for the recess cart. Mrs. Marnie Schneider’s 3rd Grade Class at Coolidge Elementary was interested in how they could improve their overall wellness and keep their bodies healthy. Sitting on an exercise ball promotes flexibility, coordination, motor skills, core strengthening, and balance. Mrs. Schneider’s third grade class is the pilot for the whole school. They will be purchasing 26 stability balls for next school year. The Huntley Healthy Kids plan improves the health and wellness of Huntley staff and students by encouraging healthy snacks, trying out new healthy foods and enhancing the creative writing skills of the students. Student’s rotate bringing in healthy

FVTC graduates come prepared with the skills required for today’s complex work environment.

Please remove prior to insertion: Fox Valley Technical College C125_12

These Well City Fox Cities efforts show how we all have a role in promoting healthy, safe, sustainable communities. School-based, workplace-based and family-focused healthy, sustainable living collaborative efforts can increase self-efficacy, collective efficacy and the capacity to improve and enhance overall community health. WCFC is out to prove this is true by gaining the Well City Award for the area.

Post your job openings on Wisconsin TechConnect, your online resource for Wisconsin technical college graduates. It’s fast, easy to use, and free!

Patty Van Ryzin VP-Human Resources Bassett Mechanical

Student Employment Services

snacks to share each week. Lawrence University Student Wellness committee developed the Finals Stress Relief Program to improve the health and wellness of Lawrence University students by offering them a place where they can de-stress with meditation, a chair massage or by losing themselves in childhood games or activities during finals week. Finals Stress relief would take place Saturday June 2, 2012 from 1:00-3:00 pm. (920) 735-JOBS (5627)

Fox Cities Chamber Business MAY 2012


featured story

Has the Recession Created a Generation Too Scared to Dream Big? Steve Erb, President, Board of Directors Junior Achievement of Wisconsin - Fox Cities and Oshkosh The economic downturn affected American families’ finances on a variety of fronts, and reminded us of the importance of carefully preparing for a rainy day, by not overextending ourselves financially and having a monetary safety net in place. Yet have we given equal thought to the important role that our children’s career paths can play, not only in their economic futures, but in the economic future of our nation? The recession may have made us more fiscally prudent, but did it make us too scared to dream?

a significant majority—71 percent— said they would give up their dream job for one that paid a higher salary.

American innovation is at the core of what makes us great—the will to take chances and go all in on an idea. For us to maintain our status as an economic superpower, we need to keep dreaming, and dream big.

As we recover from the recession, have we given thought to how it affected our children’s beliefs that they can be anything they want to be? These things are clear: we need to nurture our young peoples’ abilities to dream, and we need to give them the tools to plan and achieve those dreams. We can’t let America get left behind in the global economy.

Junior Achievement USA and the ING Foundation recently surveyed a national sample of teens, asking them what their ideal job is, how confident they are that they’ll achieve their dream job, and perhaps most tellingly, if they’d give up that dream job for one that paid a higher salary. Less than half the teens we surveyed (43 percent) said they were very confident they’d have their “dream” job. Yet


There is a lot of talk—particularly now, during the presidential campaign—about the importance of creating jobs. And we agree, it is critical to create jobs to spur economic growth. But how will those jobs be created? It is through the power of American ingenuity and innovation, and the strength which lies in the belief that an idea can change the world.

When we asked teens about their ideal job, more than half (61 percent) said it was in science, technology, engineering, math or medicine. This is where the future of American innovation lies, and it is critical that we support our young people’s pursuit of these careers.

Fox Cities Chamber Business MAY 2012

Junior Achievement has been empowering young people to live their dreams for nearly a century. We currently reach more than 4 million students nationwide and locally we impact more than 21,000 students in the Fox Cities and Oshkosh this year, giving them the skills, knowledge and confidence to live their dreams. We teach students how to start and grow their own businesses, by doing it. We give students a safe environment in which to practice 21st century skills, such as problem-solving and teamwork, which are key to success in today’s business world. This critical education helps instill appropriate tolerance for risk, the understanding that failure is often the key to success, and most importantly, the guts to chase a dream. The American Dream—and a robust economy—are out there. We must help our young people reach out and achieve them. Read the full results of the 2012 Junior Achievement “Teens and Careers” Survey here: docload/survey/Teens-and-CareersExecutive-Summary.pdf.

printing industry

A Sleeping Giant Bruce Stroik, plant director for Quad Graphics with 30-plus years of experience in the printing and publishing industry, presented information on the health of the industry to nearly 100 visitors during Fox Valley Technical College’s annual Printing Technologies Open House. Stroik emphasized that the printing industry is not dead; rather, it is constantly evolving through increased integration with mobile technology. Ironically, ink on paper is one of the leading resources of flexible data solutions for companies large and small, serving more than ever as the primary driver for all channels of information and marketing. These channels include retail, print, web, mobile, digital editions, e-mail, and social media. “With all the communicative and marketing technology at our fingertips, there is an abundance of opportunity for skilled

printing and publishing professionals to be part of an industry that continues to drive innovation,” says Stroik. “One of the biggest challenges the industry faces is attracting and hiring enough people with a passion for print and print specific skills for rewarding careers in the printing industry. Fox Valley Technical College is a prime example of a reputable, local resource that produces the next generation of printing specialists.” Quad Graphics, based in Lomira, Wisconsin, is the second largest provider of print and multichannel solutions in the world. Fox Valley Technical College offers degree-based training in both Package & Label Printing and Printing & Publishing, in addition to customized workplace training and print trial assessments for industry. For more information, visit

dr. susan may

president, fox valley technical college

“There is an abundance of opportunity for skilled printing and publishing professionals to be part of an industry that continues to drive innovation.” – Bruce Stroik

Plant Director Quad Graphics

Fox Cities Chamber Business MAY 2012


economic development

stacked logo

U.S. Chamber Honors 298 Pro-Business Members of Congress with Spirit of Enterprise Award Lawmakers Recognized for Supporting America’s Job Creators The U.S. Chamber of Commerce recently honored 248 members of the House and 50 members of the Senate with the annual Spirit of Enterprise Award for their support of pro-jobs, pro-growth policies during the first session of the 112th Congress. “Faced with difficult choices and high-stakes politics, these men and women provided America’s business community with a strong voice in Congress,” said Thomas J. Donohue, president and CEO of the U.S. Chamber. “We honor these members today for having consistently demonstrated their support for America’s job creators.” The Chamber’s prestigious Spirit of Enterprise Award, in its 24th year, is given annually to members of Congress based on key business issues outlined in the Chamber publication “How They Voted.” Members who support the Chamber’s position on at least 70% of those votes qualify to receive the award. The Chamber scored Congress on 11 Senate and 16 House votes in 2011, including the repeal of 1099 reporting requirements, the 3% withholding from contractors, and the health care law. Also scored were votes for a surface transportation extension and the free trade agreements, including South Korea and Columbia. Here are the scores of the Wisconsin delegation, with the Spirit of Enterprise winners in bold. The Spirit of Enterprise Award is given to members with scores above 70%.

Sen. Kohl . . . . . . . . . . . . . . 50%

Sen. Johnson . . . . . . . . . . 73% Rep. Ryan . . . . . . . . . . . . . 100% Rep. Baldwin . . . . . . . . . . . . 13% Rep. Kind . . . . . . . . . . . . . . 31% Rep. Moore . . . . . . . . . . . . . 13%

Rep. Sensenbrenner . . . . . 94% Rep. Petri . . . . . . . . . . . . . 94% Rep. Duffy . . . . . . . . . . . . 100% Rep. Ribble . . . . . . . . . . . . 100%

2401 E. Enterprise Avenue Appleton • 920-882-4070

Growing to serve your needs McCarty Law LLP welcomes Attorney Philip A. Munroe to its Fox Valley practice. Phil, a resident of Neenah, received his undergraduate degree from Dartmouth College (A.B.) and earned his law degree at Boston University School of Law (J.D.). Phil’s practice consists of litigating general civil matters ranging from auto accident cases to contracts to administrative matters, as well as employment discrimination matters and challenges to real estate tax assessments. He also works with financial institutions on loan workouts and collections.

I. Gregg Curry IV • John J. Russo • Steven J. Cerasoli • Scott C. Barr • Reg P. Wydeven Rebecca L. Kent • Kristy A. Christensen • Jennifer T. Bania • Michael W. Curry • Philip A. Munroe Of Counsel: Dennis M. Wydeven • Randall A. Haak • John A. Esler


Fox Cities Chamber Business MAY 2012

new members

We welcome new members to the Chamber Barbara’s Avon

Ms. Barbara Techlin 2263 Redtail Dr. Neenah, WI 54956-1081 (920) 858-0647 Sponsor: Joanne Fischer Avon Independent Sales Representative

buffalo wild wings Mr. Daren Miller 4601 W. College Ave. Appleton, WI 54914 (920) 830-4169 Sponsor: Dennis Jochman SPORTS BAR/DINING

foxwood associates, inc.

number one marketing

grass roots shop services, Inc.

sola salon studios

Mr. Michael Fabich 1950 Paint Horse Trail De Pere, WI 54115-7951 (920) 246-2724 Sponsor: Mickey Noone MANAGEMENT CONSULTANT

Mr. Charles Duginski 1020 American Dr. Ste. 3 Neenah, WI 54956-1882 (920) 268-8902 Sponsor: Dennis Jochman MACHINE SHOP

Mr. Paul Wittmann 100 W. Lawrence St. Appleton, WI 54911-5773 (920) 730-9601 Sponsor: Joanne Fischer ADVERTISING

Mr. Dan Hoeck 1058 Vander Maazen Dr. Greenville, WI 54942 (920) 366-7652 Sponsor: Tommy Vanden Heuvel HAIR SALON

country Financial

Mr. Scott Stanich 5793 Grande Market Dr. Ste. A Grand Chute, WI 54913-8470 (920) 997-9544 Sponsor: Joanne Fischer INSURANCE - INVESTMENTS

Fox Cities Chamber Business MAY 2012


marketing 101 Forget Facebook and Twitter,

Pinterest is the latest social media craze for business Have you heard of the latest social media trend called Pinterest? Pinterest is a new social media site that acts as an online bulletin board of images. The site allows users to catalogue and share images within their networks. Why should businesses care? Pinterest gives businesses another way to tell their story and encourage people to visit their website. All images on Pinterest link back to the original website, allowing for a new channel for people to find your company online. You never know how someone will find you and this is another platform to distribute your content. If you decide to try out this new site, here are some tips to get the most out of your investment. 1. Make sure your company is a good fit. Just like any other social media site, make sure Pinterest fits your company. Even though most social media sites are free, they all require a far more valuable resource, time. Pick social sites that you feel your team can manage well. It’s far better to be great at a few rather than be mediocre or poor at many. 2. Invest upfront. Take the time on the front-end to fully understand Pinterest and how people are utilizing the site. Build your boards and


follow others before promoting your participation. 3. Find inspiration. Pinterest is all about sharing ideas, visually. In addition to sharing your great content, make sure to find inspiration for yourself and your company from other people’s boards. Unlike, Facebook, Twitter and LinkedIn which were built on connecting people, Pinterest was built on visual inspiration and creativity. People connect with one another because they find the other person’s boards interesting. 4. Determine how you will use the site. Keep in mind that Pinterest is all about imagery, so make sure your website/blog utilizes lots of interesting images that tell a story about your company. Consider adding text to your images to further describe why someone would be interested. Text can be added directly to the image or in the description below the image. Many products are pinned and repinned on Pinterest as well. Some of these products have the price listed right in the image making it easy for people to gather information about products they are interested in. Prices can

Fox Cities Chamber Business MAY 2012

be easily added to any image simply by entering in the price when pinning an image. Lastly, Pinterest is a great platform to run contests and promote sales.

If you determine that Pinterest would be a valuable channel for your company, make sure to think about your products and services visually. Great content should be the primary driver for your Pinterest involvement. Finally, make sure to track your efforts. Pinterest makes it very easy to track pins from your site, simply visit com/.

business expo

Business Expo June 6, 2012

Taking Care of Business in 2012 Making connections - Growing your business.

Skyline Exhibit Resource will do a free seminar for exhibitors on Wednesday, April 11th, 7:30 a.m. at the Chamber that will offer Tips & Tactics for a successful booth and show.

Presenting Sponsor:

Business Expo 2012 is the Chamber’s annual trade and networking event designed to give Chamber members affordable access to the business community. Business Expo is a costefficient and easy way to get new business and renew existing business relationships. This year there is a new venue and a trifecta of business networking opportunities. Business Expo 2012 will be held at the Radisson Paper Valley Hotel in downtown Appleton on Wednesday, June 6, from 1:30 p.m. – 5 p.m. The Expo is part of a trio of events starting with the Awards Luncheon from 11:30 a.m. – 1:30 p.m., followed by the Expo and for the grand finale’, Chamber members and exhibitors are invited to an exclusive after-hours networking event from 5 – 7 p.m. hosted by the Radisson Paper Valley Hotel.

The Business Awards Luncheon attracts more than 500 attendees honoring our local businesses. This year the Awards include:

• Service of the Year Award • Wholesale / Retail of the Year Award • Manufacturing of the Year Award • Company Leadership • Company Innovation and/or Creativity • Exemplary Marketing and/or Growth Performance • Rising Star Award - Service • Rising Star Award Wholesale / Retail • Rising Star Award - Manufacturing

Contributing Sponsors:

Fox Cities Chamber Business MAY 2012


1478 Midway Road, Menasha

5:00 p.m. — Hors d’ Oeuvres & Networking 6:15 to 7:15 p.m.— Awards Presentation 7:15 to 8:00 p.m.— Dessert Reception Cost: $30 per person RSVP by May 4, 2012

Go online to Or call 920.734.7101 Presented by:

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Venue Sponsor:

Tuesday, May 15, 2012 UW-Fox Valley Communication Arts Center

business cards copies/color copies

534 W. Wisconsin Avenue • Appleton, WI

Event Sponsors:

out and about

Ribbon Cutting at Great Harvest Bread Company 16

Fox Cities Chamber Business MAY 2012


2012 - Marketing Opportunities EVENTS Meet Your Legislators—January Business Connection with elected officials. Averaging 300+ attendees Premier Sponsors: Contributing Sponsors:

Golf Outing—August Premier Sponsor: Golf Cart Sponsor: Golf Lunch Sponsor: Golf Reception Sponsor: All in One Sponsor: Tee or Hole Sponsors: Beverage Sponsors:

$750 $500

Future 15 Young Professional Awards Premier Sponsors: $1,000

Quarterly Business Symposiums Presenting Sponsor: $1,000 per symposium $3,500 for all 4

$3,000 $2,000 $1,500 $1,500 $ 800 $ 350 $ 100

Career Fair—March Presenting Sponsor: Premier Sponsor: Contributing Sponsors: Small Business Sponsors:

$3,000 $1,000 $ 500 $ 250

A N N UAL S I G N AT U RE E V E NT S Economic Outlook Breakfast— February Results of the economic outlook survey are presented. Averaging 600+ attendees Presenting Sponsor: Premier Sponsors: Contributing Sponsors:

$2,500 $1,000 $ 500

Business Awards—June Presenting Sponsors: Premier Sponsors:

$7,500 $1,000

Business Expo—June Together with the Business Awards Program. Presenting Sponsors: $2,500 Premier Sponsors: $1,500 Contributing Sponsors: $ 750

P RO G R AM S Pulse, Young Professionals Network Opportunity to sponsor monthly events ($600), annual CEO Breakfast or Future 15 Awards ($1,500 each). Pulse CEO Breakfast Presenting Sponsor: Leadership Fox Cities LFC Retreat LFC Graduation LFC Executive Program LFC Youth Program


$2,500 $1,500 $1,500 $1,500 Opportunity to sponsor monthly events ($600), annual 8 month program or Executive Leadership Program ($1,500 each).

The Event—mid-October to early November Annual Meeting averaging 900 attendees Presenting Sponsor: Premier Sponsors: Contributing Sponsors: Corporate Packages:

$10,000 $ 5,000 $ 2,500 $ 750


Christa McAuliffe Academy Many opportunities for class, tour or break sponsorships. Contact the Chamber for more information. F.O.C.U.S. / STEM F.O.C.U.S. (fostering our communities understanding of STEM – science, technology, engineering and math) a shared resource and economic system for all things related to STEM in the Fox Cities including mentoring of students in grades 5-9. Please contact the chamber for more information on how you can become involved in the development of our future workforce.

Fox Cities Chamber Business, the Chamber’s monthly print magazine, has 85,580 touches in the business community per issue, reaching business owners, senior level executives, managers, supervisors, sales & marketing and small business owners. Contact Susan Vanden Heuvel for an editorial calendar and rate sheet. Member411, the Chamber’s bi-weekly e-newsletter reaches 3,000 email addresses. Chamber Mobile App $500 for 6 months

Fox Cities Chamber Business MAY 2012


accolades, advancements and announcements

accolades Boys & Girls Clubs of the Fox Valley receives Dreamers and Doers Award Appleton Downtown,

Inc. recognized the Boys & Girls Clubs of the Fox Valley on March 27th with its 2012 Dreamers and Doers Award for the renovation and expansion of its downtown Appleton facilities and programs. The annual Dreamers and Doers Award recognizes a business, group or individual “who has significantly enhanced, for years to come, the physical and/or economic landscape of the downtown.” Improvements to the downtown Appleton Boys & Girls Club include: • The CLUB Teen Center, a 10,000 square foot space dedicated for service to teens that includes a music recording studio, soundstage, fitness center, career development center and more. • A performing arts wing featuring a dance studio, music room, and micro-theatre for drama. • The Youth Resource Center where the organization’s Center for Grieving Children, Youth & Family Counseling Program, Runaway Assistance Program, and Truancy Assessment Center are now housed. • Improved and expanded academic support program areas including two new Technology Centers, a Learning Center, a reading library, and two additional age-specific educational support rooms where Club members can learn study skills, engage in high-yield learning activities, gain technology access, and enhance their computer skills.

Leibold Associates Wins Three Gold and Five Silver Addy Awards Leibold, a strategic marketing

and packaging design firm, received eight Addy awards at the Northeastern Wisconsin Addy Award presentation on February 29th at Lambeau Field. Leibold was awarded a Gold Addy for a Huggies® Little Snugglers Newborn Gift Set, a Neenah Paper Environment® Folding Board Promotion and their 2011 Holiday Gift. They were also awarded Silver Addy’s for Huggies® Baby Wipes Decor Tubs, Huggies® Baby Wipes Disney® Display, Huggies® Little Movers Designer Tote, Huggies® Baby Wipes Holiday Cozy and a Jewelers Mutual® Bridal Magazine ad.


Fox Cities Chamber Business MAY 2012

advancements Goodwill NCW Announces Promotion and New Hires in Appleton Area Corey Martin has been

promoted to café team leader and will oversee operations at Goodwill’s Harmony Café locations in Appleton and Green Bay. Prior to joining Harmony Café operations several months ago as the acting café team leader, Martin was a Lean specialist and area team leader with Goodwill’s retail operations. Gary Madsen has joined Goodwill’s Shiner Center Logistics team in Appleton as the new logistics inventory planner. Madsen comes to Goodwill from Orizon Ingenuity in Neenah where he was the executive vice president. Brian Britz has been hired as an assistant team leader at the Darboy Goodwill where he will oversee the apparels area. Prior to joining Goodwill, Britz was a sales representative with West Business Services.

Gardan, Inc. Promotes John Dennis to Company President, CEO Gardan, Inc., a leading

contract assembly, packaging and wire processing firm serving customers in the Midwest, United States and Globally announced a change in company leadership with the promotion of John Dennis as its new company president and CEO. As head of the company, Dennis will be responsible for the company’s profitability, stability, leadership and overall business direction. Dennis joined Gardan in 2008 as a sales engineer and was most recently promoted to the position of vice president in October 2011. He brings over 10 years of experience in manufacturing to the company and holds a bachelor’s degree in business administration from the University of Wisconsin-Oshkosh.

announcements J. J. Keller Supports Wyland Foundation’s National Water Conservation Program as part

of the company’s environmental stewardship efforts. The Mayor’s Challenge For Water Conservation is a competition among cities across the country running from March 30-April 30, 2012. Citizens are encouraged to pledge online to reduce their water usage, and the ratio of participants to the population determines their city’s performance. Founded by renowned environmental artist

business of the month



Fox Cities Sign and Lighting Services is a client focused sign and lighting company located on West Tuckaway Lane in Menasha. Founded in 2006, the firm sells and installs new signs and services existing signs, such as pylon signs, monument signs, electronic message centers, readerboards, neon signs and Channel letters. Fox Cities Sign also services parking lot lights, security lights, and any other exterior lighting. Fox Cities Sign also does work with flag poles, awnings, banners, vinyl graphics and more.

Wyland, the Wyland Foundation has helped children and families to rediscover the importance of healthy oceans and waterways. New tool offers advice for dealing with a foreclosure in the neighborhood People

dealing with the effects of a home foreclosure in their neighborhood can find helpful advice in a new handout developed by a community task force assembled by United Way Fox Cities and the Community Foundation for the Fox Valley Region.The two-sided “Fox Cities Foreclosure 4-1-1” offers tips on how to know if a property has been abandoned and how to work with the owner, lender, municipality and other neighbors to reduce the negative effects on the neighborhood. It can be accessed on the websites of the United Way (unitedwayfoxcities. org), Community Foundation ( and The Post-Crescent (, and will be available soon on the websites of area libraries, municipalities, churches and Neighborhood Watch groups.

“We’ll keep an eye on your sign!” That is more than just a motto, but our way of service. One thing that sets us apart is physically driving around at night and taking pictures of your sign to show outage issues or services needed. Pictures are often shown to our customers in person or can be emailed to our customers to enhance ease of service letting them know what is happening with their sign. This is a free service to our customers.

Charity Challenge dollars making a difference on many fronts The Community Foundation for

the Fox Valley Region’s 25 for 25 Charity Challenge – which awarded $187,500 to 25 Fox Valley-area nonprofit organizations based on more than 69,500 online votes cast during 10 days in October – is helping to make a difference across the region.The public nonprofit posted on its website ( an interactive graphic to display how the recipients of five endowments of $25,000 and 25 grants of $2,500 awarded as part of its 25th anniversary celebration are putting the money to good use. Designed and donated by Skyline Technologies, Appleton, a graphic of 25 thumbnail photos represents the 25 Charity Challenge recipients. Users click on the thumbnails to reveal a larger photo and a short description of how the grant and endowment money will be used.

Fox Cities Chamber Business MAY 2012


department updates

government affairs Working on the annual Washington Fly-In scheduled for May 21-23. The event is done in conjunction with the U.S. Chamber’s Small Business Summit and includes nationally recognized speakers, terrific networking opportunities and a trip to Capitol Hill to meet with our Congressional Delegation. Cost of the trip - $1,999, and includes; airfare, hotel, conference registration, ground transport, and dinner

Hosted a breakfast conversation with noted economist Dr. Douglas Holtz-Eakin, and U.S. Congressman Reid Ribble. The conversation included; a look at the enormous impact of state and federal regulations on business, and the need for pro-growth corporate tax reform. Dr. Holtz-Eakin also shared his belief that Wisconsin’s budget and labor issues mirror the Nation’s budget and labor issues

Invited to speak to a class of business students at the University of Wisconsin Fox Valley regarding the relationship between business and government

Attended a conference sponsored by Wisconsin Manufacturers and Commerce addressing the need to maintain a quality workforce and ensure a strong economic climate. Topics included; workforce shortages and skill deficiencies, human resource and talent management, and changing the image of Advanced

Manufacturing. There were a number of Fox Cities Chamber members in attendance •

Participated in a conference call with Lieutenant Governor Rebecca Kleefisch to discuss; what Wisconsin is doing to get more aggressive in tackling unemployment, why it makes good sense to hire a vet, and what we need to do to lay the groundwork for jobs of the future

Participated in a small business summit organized by Congressman Tom Petri. Held at the Lakeshore Technical College in Cleveland, Wisconsin, the summit focused on how to go about developing a more positive economic environment for business, and dealing with the skills gap in manufacturing. The focus panels included representatives from; The New North, Small Business Administration, Wisconsin Economic Development Corporation, school Superintendents, the Department of Workforce Development, and manufacturing

Addressed the Outagamie County Board regarding a resolution calling for the county to withdraw from the Fox Valley Workforce Development Board (FVWDB), and join the Bay Area Workforce Development Board. The Chamber expressed its support for any position taken by the board as long as it was in the best interests of the local workforce

Investigating how to best use LocateInWisconsin, a building & site database recently embraced the Wisconsin Economic Development Corporation, to market local available buildings and sites

Established an EB-5 Task Force to submit an application for the creation of a EB-5 Regional Center in the Fox Cities to encourage foreign direct investment in local business. Applications for EB-5 status are due this fall with notification of successful applications expected early next year

economic development •

Staged a mock interview of a local business allowing committee volunteers to better understand a successful approach in conducting a business interview

Establishing a small business mentoring program by the Small Business Committee to aid local business

Discussed how best the FCEDP (Fox Cities Economic Development Partnership) can assist the implementation of the recommendations of the Garner Study: Ignite Fox Cities and streamline one-stop business permitting to better encourage business development


Fox Cities Chamber Business MAY 2012

Christa McAuliffe Academy •

A one-week teacher training program of the Fox Cities Alliance for Education, a division of the Fox Cities Chamber of Commerce

Held at Appleton North High School July 16-20, 2012

Offers classes in math, science, technology, literacy and other areas of professional development taught by master instructors from around the state

Provides networking opportunities. Teachers from around the state attend the Academy

The teachers that attended the 2011 Academy gave it an enthusiastic “thumbs up” on their evaluations. An impressive 98% rated the Academy, the instructors and workshops as Excellent!

For more information, contact Mary Jane Grissman, Manager,;

Keeps the cost of graduate credit low. The Academy is offered for 0 to 3 credits. Cost of 3 graduate credits is $685.

and observe how learning is applied in the work world. Employers spend time talking and sharing ideas with teachers

Offers teachers the opportunity to visit local businesses

membership •

Welcomed 33 new Chamber members during the second quarter of our new fiscal year

Conducting the Chamber’s Annual Spring Membership Campaign during April and May. If you know of a business that is not a Chamber member and should be, please contact the Chamber at 734-7101 or

Hosting the May Business Connection at Waverly Beach, N8770 Firelane 1, Menasha with Doug Schneider and the team on May 23, from 5-7 p.m. Please come and enjoy the scenic views of Lake Winnebago, meet other Chamber members and build your business network. To register, please contact us at 734-7101 or go to our website –

Attended the following ribbon cuttings: Pearce Wireless, Great Harvest Bread Company and Buffalo

Wild Wings. Ambassadors are volunteers from Chamber member companies that serve as the goodwill arm of the Chamber. Their activities include attending business ribbon cuttings and open houses, recruiting new members and making outreach calls to the Chamber membership. If you are interested in becoming a Chamber Ambassador, please contact the Chamber at 734-7101 or a •

The Breakfast Networking Connection on May 31st, is a great opportunity to make new contacts and promote your business. This event is held at the Chamber office at 7:30 a.m. You will have 2 minutes to talk about your business, distribute business cards and brochures. To register, please contact us at 734-7101 or go to our website –

May 15th – The Fox Cities Future 15 Young Professionals Awards held at UW Fox Valley’s CAC. Please plan to attend this wonderful event celebrating our 15 young professionals.

pulse •

April 19th – Historic Pub Tour with Nancy Barker – We will take a bus tour of Neenah/Menasha and learn about much of the area’s history

April 24th – Leaderfest 2012 is hosted this year by Manitowoc’s Sail Young Professional group. This full day of professional/Leadership development will be held at Fox Hills Resort

Fox Cities Chamber Business MAY 2012


sponsorship thank you

u o y k n a h T

for your

. . . t r o p p u s

The 2012 Fox Cities 8th Grade Career Fair was a huge success. On March 28, approximately 3,200 students from the Fox Cities explored career options while participating in a valuable, relevant and educational experience. Eighth graders from 25 public and private middle schools participated. More than 90 adult volunteers representing 60 different business disciplines presented to the students. We work closely with schools to ensure that this is a valuable experience for both students and presenters. Students take a career assessment to help determine which of the three career clusters they will visit. Volunteers from business and industry staffed 55 booths in 16 different “career clusters�. They explained required education and the necessary communication skills needed to interact with co-workers. Presenters offered a short interactive activity or display. This experience will help inspire students to choose appropriate high school courses for their future careers. Cluster areas included Agriculture, Food and Natural Resources; Architecture and Construction; Arts, A/V Technology and Communications; Business, Management and Administration; Education and Training; Finance, Government and Public Administration; Health Science; Hospitality and Tourism; Human Services; Information Technology; Law, Public Safety and Security; Manufacturing; Marketing; Sales and Service; Science; Technology, Engineering and Mathematics; and Transportation, Distribution and Logistics. Thank you to our sponsors:


Fox Cities Chamber Business MAY 2012

out and about

Ribbon Cutting at Buffalo Wild Wings


What’s your


Catering & Banquet Facilities • • • • • • • •

Corporate Events WINN Celebrations ER 2007 & 2009 Restaurateur of Weddings the Year Family Parties Off Site Catering for up to 2000 Beautiful Open Meeting Space Open Atmosphere with Windows on the River Approved Caterer for the Fox Cities Performing Arts Center & Gardens of the Fox Cities

Make it your

LEGACY. We can help.

920-731-7271 111 East Kimball Street

Watch our new “Your Life. Your Legacy.” video at 920-830-1290

Fox Cities Chamber Business MAY11/30/11 2012 2:45 PM 23

2011 Legacy video ad.indd 1

out and about

Ribbon Cutting at Pearce Wireless

Signature Events Please check the Chamber website for updated information about each of the event dates, times, locations and costs. You can register directly online.

Breakfast Networking Connections Fox Cities Chamber Office 125 N. Superior St., Appleton Last Thursday of the month 7:30-9:00 AM; $2 at the door January 26 February 23 March 29 April 26 May 31 June 28 July 26 August 30 September 27 October 25 November 29 December—no meeting 24


2 1 0

a l P

g n i n n

Legislative Dialogue Breakfast Monday, 1/30/12 Radisson Paper Valley Hotel 333 W. College Ave. , Appleton 7:15-9:00 AM $20/person

Economic Outlook Breakfast Wednesday, 2/1/12 Radisson Paper Valley Hotel 333 W. College Ave. , Appleton 7:30-9:00 AM $20/individual member; $225/table (10) member price $30/prospective member; $225/table (10) member price

Signature Symposium Series Wednesday, 2/1/12 Radisson Paper Valley Hotel 333 W. College Ave. , Appleton 9:00-11:45 AM $45/person

Business Awards & Business Expo Wednesday, 6/6/12 Radisson Paper Valley Hotel 333 W. College Ave. , Appleton Awards Luncheon 11:30 AM—1:30 PM Expo 1:30—5:00 PM Business Connection 5:00—7:00 PM

Golf Outing & Big Ball Drop Tuesday, 8/14/12 Butte des Morts Country Club 3600 W. Prospect Ave., Appleton Cost and time to be determined

Future 15 Awards Mid May

Details to be determined

The Event ~ Celebrating Business Mid October to early November Details to be determined

Business Connections

5:00-7:00 PM; $2 prior to the event; $4 at the door; $20/prospective member Monday, 1/23/12 Meet Your Legislators

Radisson Paper Valley Hotel 333 W. College Ave. , Appleton

Wednesday, 2/15/12

Fidelity National Bank 1500 N. Casaloma Dr. , Appleton

Wednesday, 3/14/12

Solea Mexican Grill 1350 Gillingham Rd., Neenah

Fox Cities Chamber Business MAY 2012

Wednesday, 4/25/12

Tuesday, 7/17/12

Wednesday, 5/23/12

Tuesday, 8/21/12

Famous Dave’s 1170 N. Westhill Blvd., Appleton Waverly Beach N8770 Firelane 1, Menasha

Wednesday, 6/6/12

Part of the Business Expo Radisson Paper Valley Hotel 333 W. College Ave. , Appleton

Appleton Yacht Club 1200 S. Lutz Dr., Appleton

High Cliff Restaurant, Banquets and Catering W5095 Golf Course Rd., Sherwood

Tuesday, 11/6/12

Grand Meridian 2621 N. Oneida St., Appleton

September, October & December Dates & Locations to be determined



POSTMASTER: Send address changes to: Fox Cities Chamber Business c/o Fox Cities Chamber of Commerce & Industry, Inc. PO Box 1855 Appleton, WI 54912-1855

Let the Name Calling Begin! Call Me “Over Achiever”

I’ve been called an “Over Achiever” all my life.

With four children, a job I love, and involvement on multiple boards and committees, I’ve learned the art of prioritizing. Aside from my family, my clients come first; I always work over and above what they expect from a builder to help them achieve the building they need to grow and expand their businesses. My love of construction and passion for this community are the reasons I strive to achieve beyond anyone’s expectations. I am a face of Keller, and whatever you choose to call me, I hope to show you that I will do my best to get your project completed on time and within your budget. I am an Employee Owner, Project Manager, and Design/Build Expert. But don’t just take me at face value, call today and experience for yourself the difference that is Keller, Inc.

Construction Excellence Since 1960

1.800.236.2534 l Offices in the Fox Cities, Madison, Milwaukee & Wausau

Kip, AKA “ Over Achie ver” Project Ma nager Co-Owner See Kip’s work at the following local businesses: Baye Dentistry, Van Zeeland Manufacturing, Veronica Tovar D.D.S., Apple Creek Orthodontics, The StoneYard, Players Choice, Innovative Machining & CountrySide Vet Services to name a few.


FACE of Keller