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Fox Cities Chamber

Energizing & Empowering Enterprise

SWEET Success Small Retail’s BIG Advantage

Fall 2018 I Volume 19 I Issue 3

Opportunity ZONES Spurring Economic Development

DARK Stores Two Perspectives on the Issue


InThis 2 Our Board Chair’s Perspective

14 Community Spotlight

3 Welcome New President/CEO

Mark’s East Side

15 Hiring the Disabled Produces Big Benefits

4 Sweet Success Cover Story

16 Shedding Light on the Dark Store Issue

6 Upcoming Chamber Events

18 Member Spotlights

7 Welcome Leadership Fox Cities Class of 2018 - 2019

20 Welcome New Members 21 Member Milestone Anniversaries

8 Opportunity Zones

22 Volunteer Fox Cities Opportunities

10 The Artery Connecting artists and showcasing spaces

23 Improving Recruitment through Social Media

12 Happenings

On The Cover Big Advantages for Small Business Barb Hitt creates chocolate and caramel covered apples for Wilmar Chocolates. Fox Cites Chamber Business (v259180). Published quarterly by the Fox Cities Chamber of Commerce and Industry, 125 N. Superior Street, Appleton, WI 54911. PH 920-734-7101. WEB www.foxcitieschamber.com. Periodical postage paid at Appleton, WI. Annual subscription fee to members for Fox Cities Chamber Business is $9 and is included in dues. Postmaster: Send address changes to: Fox Cities Chamber Business, 125 N. Superior Street, Appleton, WI 54911.

Publisher Nora Langolf Editor Emily Feagles Design/Production Weidert Creative Photography BConnected, LLC Crimson Creative Graham Images Printing N.E.W. Printing

2018-2019 Fox Cities Chamber Board of Directors Pictured in the front row, left to right: Gary Vaughan, Jen Bauer, DeDe Heid, Kathi Seifert, Jason Henderson, Heather Schimmers, Travis Froze Second row, left to right: Chris Matheny, Kimberly Barrett, Curt Detjen, Rick Parks, Denise Starcher, Scott Teerlinck Top row, left to right: Lisa Cruz, Bruce Zak, Mayor Dean Kaufert, Chris Hess Board of Directors missing from photo include: John Dennis, Sharon Hulce, Jim Johnson, Arist Mastorides, Todd Romenesko, Mark Scheffler, Mark Thompson, John Trottier, Abe Weber, Bob Zemple


From Our Chair of the Board “We deeply understand the critical challenge of attracting, developing and retaining talent for companies throughout the Fox Cities. Numerous initiatives led by your Chamber staff are focused on supporting efforts to build a thriving Fox Cities workforce. ” Dear Chamber Members, Investors, Sponsors and Partners, On behalf of the Chamber Board of Directors, thank you for your support and confidence in partnering with the Fox Cities Chamber and Fox Cities Regional Partnership to promote growth and prosperity throughout our community. Our staff continues to be very focused in helping businesses of all sizes connect to relevant resources, whether organizations are looking for more expertise, business services, data and research, expansion locations, more visibility, or just great networking opportunities. We deeply understand the critical challenge of attracting, developing and retaining talent for companies throughout the Fox Cities. Numerous initiatives led by your Chamber staff are focused on supporting efforts to build a thriving Fox Cities workforce. We hope your business is taking advantage of our monthly Business Breakfast Bytes educational sessions and utilizing other resources available to ensure you have the talent, culture and resources for business success. Our Leadership Fox Cities program just kicked off its 28th year, providing 40 professionals the experience to be fully immersed in the Fox Cities opportunities and challenges, allowing participants to grow as community stewards and business leaders. Recently, a Leadership Fox Cities Alumni Association was formed to help keep these leaders engaged through development opportunities and provide an outlet for these leaders to continue to network with other professionals while giving back to the community. Developing K-12 talent is imperative for our future and connecting students with businesses at an early age is essential. Your Chamber staff is again hosting Your Future LIVE!, a two-day career exploration event for 8th grade and high school students on March 6 & 7, 2019. Learn more at foxcitieschamber.com. Community-minded events like Bazaar After Dark and Octoberfest have wrapped after a successful year, providing the Fox Cities with placemaking initiatives that help retain talent in the Fox Cities while inspiring forces to come together making this a great place to live, work and play. As we round out the calendar year, don’t miss our upcoming Pinnacle Awards Gala which will be held on Thursday, November 15 at the Fox Cities Performing Arts Center to recognize business leaders who have made a significant difference in our community. Finally, we are thrilled to welcome Becky Bartoszek as our new Fox Cities Chamber President/CEO. Becky is truly an inspirational leader who understands how to grow a thriving membership organization and exudes passion for all she believes in. On behalf of the entire Board of Directors, we are excited to see her bring her energy to the Fox Cities business community. Thank you again for all you have done to help make the Fox Cities a great place to live, work and raise a family! Gratefully,

Kathi Seifert Chair of the Board Fox Cities Chamber Board of Directors

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Fox Cities BUSiNESS I Fall 2018 I Our Board Chair’s Perspective

Board of Directors 2018-19 Chair of the Board Kathi Seifert Katapult, LLC Chairman-Elect Chris Matheny Fox Valley Technical College Past Chairman Bruce Zak Johnson Bank Secretary/Treasurer Travis Froze BMO Harris Bank Board of Directors Kimberly Barrett Lawrence University Jen Bauer Miron Construction Co., Inc. Lisa Cruz Red Shoes Inc. John Dennis Gardan Inc. Curt Detjen Community Foundation DeDe Heid Heid Music Jason Henderson Boys & Girls Club of the Fox Valley Chris Hess Goodwill NCW Jim Johnson Pierce Manufacturing Dean Kaufert City of Neenah Arist Mastorides Kimberly-Clark Corporation Rick Parks Modern Woodmen of America Todd Romenesko Calumet County Mark Scheffler The Appleton Group, LLC Heather Schimmers Ascension St. Elizabeth Hospital Denise Starcher Menasha Corporation Scott Teerlinck Werner Electric Supply Mark Thompson ThedaCare John Trottier AZCO, Inc. Gary Vaughan Guident Business Solutions Abe Weber Appleton International Airport Bob Zemple Baker Tilly Virchow Krause, LLP EX-OFFICIO Sharon Hulce Employment Resource Group, Inc.


Meet Becky Bartoszek, our new President/CEO “Our focus will be on bringing you better tools to grow your business as well as connect and collaborate with the other members of our Chamber. “

FULL-SERVICE SOLUTIONS

The Fox Cities Chamber of Commerce announced that Becky Bartoszek will join the organization as President/CEO on October 15, 2018. Bartoszek is joining the Chamber after spending the last 20 years building an impressive career helping independent business owners and companies grow. Bartoszek’s background includes strong and effective leadership roles at AIA Corporation, The QTI Group and Alltel as well as time owning and operating her own State Farm insurance business in Little Chute named The Bartoszek Agency. “I’m so proud and thrilled to be joining the Fox Cities Chamber of Commerce’s talented team,” Bartoszek said. “Listening is something I value strongly, so I first plan to do a lot of listening – to the staff, to our members and to our stakeholders. Together as a community I know the Fox Cities Chamber of Commerce will continue to do great things and pave a successful path for generations to come.” Bartoszek has been an ambassador for the Greater Green Bay Chamber and a member of Rotary and the Fox Valley Society for Human Resource Management. She is also currently a member of the Crozier Society and a FOCCUS facilitator for marriage preparation with her husband Brian. Becky and Brian live in the Freedom area and spend most of their free time watching their children Ben (age 16) and Annabel (age 14) play sports. The Fox Cities Chamber of Commerce is grateful to Sharon Hulce, president of Employment Resource Group Inc., for donating her time and services in helping to fill this important role for the Chamber and community.

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Fox Cities BUSiNESS I Fall 2018 I New President/CEO Welcome

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SWEET SUCCESS

Personal Connections Give Small Retail Businesses a BIG Advantage To borrow a bit from Mark Twain… The reports of the death of independent retail are greatly exaggerated. Independent merchants are gaining a stronger foothold on the retail landscape. In fact, more than half (54%) of U.S. sales are generated by small businesses according to the Small Business Association.

“You have to truly engage the customer so they feel they’re a part of your success.” Liz Garvey, owner of Wilmar Chocolates

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Fox Cities BUSiNESS I Fall 2018 I Cover Story


A recent article in Forbes magazine states, “The biggest competitor on the retail horizon is more likely to be called David than the big department store....” In the article, Brian Pearson who is an internationally recognized expert, author and speaker on customer loyalty and marketing, lays out some ways that a small shop can emerge as a giant in retail. Here’s a summary. The Power of Social and Local Small shops are often operated by long-time residents. They serve as living-and-knowing communities and can connect with the local population on trends and nearby happenings. Shoppers and diners get to know the owner and feel invested in their success. This is not new, except that today’s patrons likely follow these merchants on Facebook and share their experiences socially. Evening the Online Playing Field Today’s online shoppers are conditioned to demand fast, local delivery. Local merchants who sell on the Internet can compete by selling via Amazon whose shipments for independent merchants doubled in 2016 to 2 billion items. Similarly, Etsy, Bonanza, eBay and other platforms, combined with easier and more affordable transactionprocessing technologies, enable small merchants to sell their goods as part of the long-tail economy. Attracting the Digital Generation Most members of Generation Z prefer the idea of physicality when shopping, research shows. Nearly seven in ten members of Gen Z (67%) shop in brick-and-mortar stores most of the time, with another 31% shopping in-store sometimes, according to a survey by IBM and the National Retail Federation. This generation, born from the mid-1990s to the mid-2000s, could have significant influence on which of those physical merchants survive. Their population represents nearly 70 million spenders in the United States.

We spoke to a few locally owned and operated retail businesses to find out how they compete against the chains and the growth of online shopping. Liz Garvey - Wilmar Chocolates Immediately upon entering Wilmar Chocolates we were offered a free sample by a smiling young woman who seemed to truly love her duties. “We want people who come here to have an enjoyable experience”, Owner Liz Garvey explained. “Everything from the amazing aroma to the friendly greeting you get is something you’ll never experience shopping online.”

Luke Jacobs - Jacobs Meat Market As the newest family member to own Jacobs Meat Market, Luke says he realizes he has to change with the times. “I can’t just keep doing things the same way my Grandpa and Dad did and hope people keep coming in the door.” To that end, Jacobs will soon be offering take home meal ingredients that are freshly prepared and ready to cook, instructions and seasonings included. Luke told us that the shop’s big advantage is service. “People literally come in with their recipes and ask about a certain cut of meat the recipe calls for. They want to know what it is and how much they will need,” Luke explained. “People want that kind of personal attention and you have to let them know that you care enough to provide it.” In return, Luke relies on his customers to test new products he develops. “I don’t have a corporate research and development department,” he said.“If I want to know if the new Hawaiian brats I came up with will sell, I just give out a few samples and ask my customers what they think.”

Luke Jacobs tempts a regular customer with some beer and cheese curd brats. David Earle - Cranky Pat’s, Neenah “When it comes to competing with the chains, being a consistent part of the community since 1963 is a big advantage”, David says, “Having been here so long we’re kind of a staple in the community. We’ve kept the same recipes since the beginning and now we’re serving our third generation of customers. I’ve had people come in and say they remember their grandpa bringing them in here.” In 2002, David decided to add a bar to the restaurant and shortly after that he added live music. “I realized when I took over for my Dad that we had an aging clientele and I needed a way to attract a new generation of patrons.” Cranky Pat’s uses social media to stay connected with the community. “We’ve discussed adding online ordering but decided against it for now because things are going well.”

Liz believes that personal engagement is a key to success. One example is their “Build Your Bar”. Shoppers can choose their favorite chocolate and select from a huge menu of ingredients to create the candy bar of their dreams. The shop also hosts several contests throughout the year to keep customers interested and engaged in the business. They have over 10,000 followers on Facebook all of whom came organically with little promotion on the company’s part. “I think people are really beginning to realize how important small businesses are to the community.” Liz told us. “It is the engine that keeps the United States going.”

David Earle feels that the Shop Local mentality has really taken hold here in the last few years. Fox Cities BUSiNESS I Fall 2018 I Cover Story

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Strong, locally-owned restaurants and shops are critically important to the vitality of the Fox Cities

Upcoming Chamber EVENTS

American Express, which founded Small Business Saturday to help small, independent businesses compete with Black Friday and Cyber Monday, says it’s hard to overestimate the positive impacts of shopping locally-owned businesses. Here are some of the benefits:

For a complete listing of upcoming Fox Cities Chamber events, please visit foxcitieschamber.com. Sponsorship opportunities are available. Contact us to learn more and get involved.

1. Local Character and Prosperity In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an economic advantage.

NOVEMBER 2018

2. Community Well-Being Locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships, and contributing to local causes. 3. Local Decision-Making Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impact of those decisions. 4.  Keeping Dollars in the Local Economy Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community. 5.  Job and Wages Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do. 6.  Entrepreneurship Entrepreneurship fuels America’s economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class. 7.  Public Benefits and Costs Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls. 8.  Environmental Sustainability Local stores help to sustain vibrant, compact, walkable town centerswhich in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution. 9.  Competition A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. 10.  Product Diversity A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.

The Fox Cities Chamber provides a variety of resources and programs to assist local small businesses. Contact us at (920) 734-7101 for more information.

Small Business Saturday is November 24th.

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Fox Cities BUSiNESS I Fall 2018 I Cover Story Continued

Business Connection Thursday, November 8, 5:00 – 7:00 PM Appleton International Airport W6390 Challenger Drive, Appleton Fox Valley Technical College Seminar – Financial Skills for Non-Financial Managers (discount available for Fox Cities Chamber members) Friday, November 9, 8:30 AM – 3:30 PM FVTC | D.J. Bordini Center 5 N Systems Drive, Appleton 2018 Pinnacle Awards Gala Thursday, November 15, 5:00 – 8:00 PM Fox Cities Performing Arts Center 400 W. College Avenue, Appleton Business Breakfast Bytes (Topic: “Grants and other funding opportunities”) Tuesday, November 20, 7:30 – 9:00 AM University of Wisconsin Oshkosh Appleton Campus (Marathon Center) 2323 E. Capitol Drive, Appleton Opportunity Zone Event Tuesday, November 27, 3:00 - 6:00 PM Location: TBD

DECEMBER 2018 The Artery Saturday, December 1, 9:00 AM – 3:00 PM 1866 N. Casaloma Drive, Appleton Member Orientation Tuesday, December 4, 11:30 AM – 1:30 PM Fox Cities Chamber 125 N. Superior Street, Appleton Business Connection Thursday, December 6, 5:00 - 7:00 PM Location: TBD Business Breakfast Bytes (Topic: “TBD”) Tuesday, December 18, 7:30 – 9:00 AM Eagle Point Senior Living 955 E. John Street, Appleton

JANUARY 2019 Business Breakfast Bytes (Topic: “TBD”) Tuesday, January 15, 7:30 – 9:30 AM Location – TBD Report to the Community Thursday, January 17, 7:30 – 9:30 AM The Grand Meridian 2621 N. Oneida Street, Appleton


Leadership Fox Cities participants joined together for the program’s kick-off retreat at the Osthoff Resort September 27-28. Participants met one another, learned about the year ahead and were assigned to their smalll groups for building a sustainable community project throughout the program. Since 1991, Leadership Fox Cities has been focused on providing participants with opportunities to grow as leaders and get engaged in the Fox Cities communities. This year’s class of 40 professionals will gather for nine consecutive monthly sessions. During each session, these community-minded leaders will learn

about the Fox Cities’ accolades and challenges while executing sustainable group projects designed to inspire our area. The goal is to challenge thinking, develop leadership skills and inspire participants to get further involved in the community.

Welcome 2018-2019 Leadership Fox Cities Class! Adam Anders Cara Bartel Cindy Budiac Cristi Burrill Tyler Claringbole Dan DeBraal Brian Enders Ignacio Enriquez Jennifer Fischer Bret Gerrits JD (Joshua) Gildemeister Edgar Gonzalez Jeremy Gritton Lacy Hardy Ross Johnson Mylea Juidici Vaya Kiel James Kilsdonk Andrew Konkel Ryne Lodl Eric Marcoe Alyssa Matelski Jennifer McIntosh Adam Missell

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Miller Electric Manufacturing Employment Resource Group, Inc. Stewart Title U.S. Venture, Inc. Herrling Clark Law Firm, Ltd. Network Health Northeast Asphalt, Inc. Appleton Police Department UW Oshkosh, College of Business Ascension St. Elizabeth Hospital The Source Public House Neenah Police Department Wipfli LLP Sunflower Spa LLC Huntington National Bank Aurora Health Care Fox Cities Chamber of Commerce Old National Bank United Way Fox Cities Housing Partnership of the Fox Cities Miron Construction Big Brothers Big Sisters of the Fox Valley Region Fox Valley Technical College Appvion, Inc.

Fox Cities BUSiNESS I Summer 2018 I Your Future LIVE!

Bryan Mueller Susan Paulus Sarah Peotter Wesley Powell Ariela Rosa Sarah Schneider Lucas Schultz Melissa Selig Joe Sturzl Steven Taylor Nicholas Vargosko Kenneth Vogel Mel Willis Andrew Wilson Adam Winch Trenten Woelfel

Thrivent Financial Lakeside Engineering LLC Miller Electric Manufacturing Goodwill NCW Lawrence University Concordia University Wisconsin Bank First National American National Bank Nicolet National Bank Tidi Products Schenck SC Chase Bank WE Energies Pueblo a Pueblo, Inc. Winch Financial Outagamie County

LEADERSHIP FOX CITIES A PROGRAM OF

Fox Cities BUSiNESS I Fall 2018 I Leadership Fox Cities

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OPPORTUNITY zones Encouraging investment in low-income urban and rural communities Opportunity Zones are a new community development program established by Congress in the Tax Cuts and Jobs Act of 2017 to encourage long-term investments in low-income urban and rural communities nationwide. New investment in Opportunity Zones can receive tax preferential treatment by delaying, decreasing, and possibly eliminating unrealized capital gains. In the spring of 2018, Governor Walker chose 60 census tracts across Wisconsin to be designated as Opportunity Zones. Designated census tracts had an average poverty rate of over 32 percent, compared with a rate of 17 percent for the average U.S. census tract. While final rules and parameters are set to be defined in “late 2018” by the IRS, experts in the area have many ideas of how investors can be ready when that information comes out. What we currently know is that to eliminate the unrealized capital gains, new investments in the Opportunity Zones must be held for 10 years. For instance,

developing a condominium community would not be eligible—because those condos would in theory be sold long before the 10 year window closes, but an apartment complex would be eligible as the owner would lease the spaces to tenants. The Fox Cities Regional Partnership, the economic development division of the Fox Cities Chamber, in partnership with the Oshkosh Chamber of Commerce, will be holding an informational session on November 27th. A keynote presentation will be delivered by Adam Hughes of Baker Tilly. Event details and registration are available at www.foxcitieschamber.com.

Opportunity Zone Event Tuesday, November 27, 2018 3:00 - 6:00 PM Location: TBD

Opportunity Zones - Outagamie and Winnebago Counties Census Tract: 55087010100 City of Appleton, Outagamie County, WI Population: 2,165

Appleton

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Fox Cities BUSiNESS I Fall 2018 I Fox Cities Regional Partnership


Census Tract: 55139002900 City of Menasha, Winnebago County, WI Population: 2,232

Menasha

Neenah

THANK YOU TO OUR GENEROUS LICENSE TO CRUISE AND OCTOBERFEST SPONSORS WE COULDN’T DO IT WITHOUT YOU

CORPORATE SPONSORS

TITLE SPONSOR

PREMIER SPONSORS

PRESENTING SPONSOR

EXECUTIVE SPONSOR

FAMILY FUN SPONSOR

IN PARTNERSHIP WITH

IN PARTNERSHIP WITH

MEDIA SPONSORS MEDIA SPONSORS

Fox Cities BUSiNESS I Fall 2018 I Fox Cities Regional Partnership

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The Artery Popping up with innovative ways to highlight local creativity while showcasing available commercial spaces

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Fox Cities BUSiNESS I Fall 2018 I PULSE


The Artery is a transient urban art market that pops up in unexpected vacant spaces throughout the Fox Cities. The Artery provides Wisconsin artisans with a platform to sell their work, meet fellow makers, and drive the creative economy forward in Northeast Wisconsin, all while highlighting the potential of available commercial properties. “We’ve had a lot of success hosting The Artery as a holiday market the last couple of years,” shared Nikki Hessel, Director of Community Engagement at the Fox Cities Chamber. “Our 2017 location was purchased and has been transformed into an antique mall.” The Artery is an annual event of PULSE Young Professionals Network of the Fox Cities Chamber.

THE ARTERY SATURDAY, DECEMBER 1, 2018 9:00am - 3:00pm 1866 N. CASALOMA DRIVE [Trasino Centre] $3 AT THE DOOR, KIDS ARE FREE The Artery, the Fox Cities’ transient urban art market, is back just in time for the season of gently falling snow and awkward family conversation. Let our community of talented artists and makers take your holiday shopping to a new level as we blanket you in funky jams, craft coffee and cocktails, and all of the festive cheer you can handle.

THANK YOU TO OUR PARTNERS: presenting sponsor: brought to you by:

venue courtesy of:

More information at: facebook.com/TheArteryFC/

Fox Cities BUSiNESS I Fall 2018 I PULSE

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Fox Cities BUSiNESS I Fall 2018 I Happenings

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1. 920 Wellness Studio, a multi-disciplinary health practice, invited the Chamber to be part of their ribbon cutting and open house this summer. They provide chiropractic care, massage therapy, genetic testing, health coaching, personal training and supplementation. 2. The Chamber was honored to be part of a ribbon cutting for Bowl 91 in downtown Appleton. Bowl 91 opened in January 2018 and offers a menu of ramen and a variety of creative Asian-inspired dishes. 7

3. Crowds filled South Commercial Street in Neenah for the second Bazaar After Dark night market event of 2018. Unique vendors, like Aerial Dance, provided entertainment to attendees. 4. The Fox Cities Regional Partnership, the economic development division of the Chamber, hosted its Investor Night event to provide stakeholders with highlights and plans for the year to come. 5. In September, the Chamber helped Aerial Dance Appleton celebrate their business with a ribbon cutting and open house. Aerial Dance is a sanctuary for women providing more than 60 class times every week and 13+ drop-in class types. Their facility features pole, hoop, hammock and silks in addition to flexibility, cardio and conditioning classes.

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6. The Chamber co-hosted one of its August Business Connections with the Heart of the Valley Chamber, Fox West Chamber, Appleton Downtown, Inc., Future Neenah and Appleton Northside Business Association at Waverly Beach in Menasha. 7. Our August Public Policy Luncheon featured a panel of experts from Chase, Skyline Technologies, Omni Resources and the U.S. Chamber of Commerce, providing guests with a presentation of local and national cybersecurity issues and their implications on company security. 8. Strategies, LTD hosted the Chamber’s second Business Connection of August and provided guests with a delicious array of food and great live music.

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9. Appleton’s Octoberfest Grant Committee of the Fox Cities Chamber presented Appleton City Hall with a grant allowing the City to purchase a drone which will primarily be used for their public safety departments. Over the past 37 years, Octoberfest has provided more than $2.5 million in grants to local non-profits. 10. It was a beautiful summer day on the golf course at Ridgeway Country Club for our annual Fox Cities Chamber Golf Outing. Golfers at this sold out event enjoyed a day of sunshine filled with games and fun activities throughout the course provided by our generous hole sponsors.

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COMMUNITYSpotlight “I’ve always felt the need to support the community that supports me.” Mark Dougherty Owner of Mark’s East Side

Mark’s East Side has been family owned and operated since 1967 when it was known as Chef Bill’s. At the age of fifteen, under the guidance of his father Bill, Mark Dougherty advanced from waiting and bussing tables to cooking. After graduating from UW Oshkosh in 1982, Mark took over management and business operations. In 1987, he decided to put his own stamp on the restaurant with some extensive remodeling and a name change to Mark’s East Side. We asked him what drives his commitment to giving back to the community. “When Wisconsin Avenue was rebuilt about eight years ago we literally had no road,” he said. “All we had was a little access driveway on the side street and our customers came anyway. We served our usual four hundred people on Friday night.” That kind of customer loyalty and community support is why Mark and his wife, Lori, feel so strongly about helping out with the many needs of the Fox Cities. Mark told us there’s hardly a week that goes by that someone doesn’t come to the restaurant asking for a donation for a charitable event or for someone who’s sick or injured. The restaurant will typically accommodate these requests with a batch of $10 gift certificates that are used for auction baskets or raffles.

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Fox Cities BUSiNESS I Fall 2018 I Community Spotlight

Causes that the business supports on a regular basis include Habitat for Humanity, where Mark’s East Side has committed to providing monthly lunches for their builder teams. The builder teams at another non-profit, Rebuilding Together, also benefit regularly from the restaurant’s generosity. One of the restaurant’s biggest give-back events was on Veterans Day. “We talked as a team about offering a discount or something for veterans but decided instead of monkeying around with that, we’d develop a 3-4 item menu and simply provide meals for free,” said Mark. “I thought, how many people will show up?” To his amazement, when he opened the doors at 10:45, there were people already lined up waiting. “I personally seated people and we ended up serving 320 for lunch and another 600 for dinner, 350 of which were vets.” Mark told us that many of the vets wore their uniforms and that the emotion of gratitude that filled the restaurant was overwhelming. When we asked him what’s next, Mark said, “I do have an inner calling to do a major fundraising event right here on our property. I have to decide the right cause and then create an event that would generate a truly impactful amount for that charity. I’m hoping to have that figured out by this time next year.”


ABILITIES Abound With a current unemployment rate of about 3% it can be difficult for employers to fill vacancies. At the same time, individuals with disabilities are finding themselves unemployed over 80% of the time. Those two numbers just don’t add up. That’s why SOAR Fox Cities recently facilitated a Business Breakfast Bytes session by the Fox Cities Chamber of Commerce with the hopes of educating employers on the many benefits of employing individuals with disabilities.

discuss the next steps and how you can get involved. Employers can also contact the Division of Vocational Rehabilitation for more generalized information regarding employing individuals with disabilities.

The benefits for employers in our community, and throughout the nation, have proven to be substantial. The large talent pool of people with disabilities not only offers a wide and diverse range of education, work experience, and skills, but also the people in it make great team members. Because of the need to overcome their disability on a daily basis, many employers have noted these individuals truly excel at problem solving. Employers large and small are learning about the advantages of employing individuals with disabilities. Miron Construction, Kwik Trip, Planet Fitness, and Kimberly-Clark shared their enriching experiences during the Business Breakfast Bytes session, but there are many more including those from throughout the nation like Microsoft and JP Morgan Chase. Success for each looks different, but across the board, companies that are diversifying their workforce have seen results for their organizations that are nothing short of amazing. Employers that are interested in learning more can contact SOAR Fox Cities directly at 920-731-9831. Ashley Gustafson, Community Engagement Coordinator, will be happy to

Local employers like Kwik Trip discuss the benefits of hiring people with disabilties at a recent Business Breakfast Bytes session sponsored by the Fox Cities Chamber. SOAR Fox Cities has served the Fox Valley for almost 70 years fulfilling its mission to empower individuals with varying abilities. They offer eight programs including Adult, Youth, and Family Programs, Advocacy, Community Education, Camps, and Special Olympics.

Employers Discover That The Talent Pool of People With Disabilities is Deep

Fox Cities BUSiNESS I Fall 2018 I Editorial Resource

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Shedding Light On The Dark Store Issue Dark Store theory cases have become familiar in tax courts as legal battles have risen across the country. At issue is how local governments assess the property value of big-box and chain stores, which determines how much the stores owe in property taxes. When those stores get lower assessments, other businesses and homeowners typically have to pay a larger share of the local government’s overall tax levy.1 Big box retail stores argue that their fully operational businesses should be assessed as vacant buildings, also known as “Dark Stores”. Local governments have pushed back on the theory because a victory for big box retailers in the dark stores theory would shift tax collection away from commercial property and onto other tax payers. Property values can be assessed by the comparable sales approach (reviewing the sale

price of similar properties), the income approach (reviewing the income a property can generate), or the cost approach (reviewing the cost of building a store). The key question in dark store theory - should fully operational big box retail stores be taxed in the same way as closed ones? The Dark Store tax loophole has challenged property tax assessments and has potential impact on municipalities and homeowners. A special committee is studying the issue and will present a report to the Wisconsin State Legislature next year. The committee consists of lawmakers and others interested in the issue, including a Kenosha-area assessor and a WMC lobbyist. On the following page are two different views of the issue.

1 – Marley, Patrick. (2018, August 28). ‘Dark store’ appeals on the rise in Wisconsin as issue hits ballots this fall. Retrieved from Milwaukee Journal Sentinel https://www.jsonline.com/story/news/politics/elections/2018/08/28/dark-store-appeals-appear-rise-new-study-says/1112775002/

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Fox FoxCities CitiesBUSiNESS BUSiNESSI IFall Summer 2018 I2018 Public I Leadership Policy Fox Cities


Cory Fish - Wisconsin Manufacturers & Commerce

Jerry Deschane - League of Wisconsin Municipalities

Fox Cities Chamber - FCC: Please outline your current position on the Dark Store issue.

Fox Cities Chamber - FCC: Please outline your current position on the Dark Store issue.

Cory Fish: Activist assessors created the “dark stores theory” to tax business value (income) through the property tax. They argue it is necessary to stop a tax shift to homeowners. However, the Department of Revenue has shown there is a tax shift in the opposite direction from homeowners to businesses. Businesses pay more of the property tax burden than they did ten years ago. “Dark stores” is an excuse to double tax income through the property tax.

Jerry Deschane: Fairness demands the Legislature close the Dark Store Loopholes. The Dark Store Loophole claims that large commercial properties are unique, with little resale value, and can only be assessed as if they were vacant. The Walgreens loophole claims that the actual income of an income property doesn’t count when determining property value. These loopholes conflict with longstanding assessment laws and are unfair to homeowners, who already pay over two-thirds of all property taxes.

FCC: If current case law stands or is changed, please explain the ramifications on your stated position. Cory Fish: If activist assessors change the law, Wisconsin would be a national outlier in the amount of tax charged and process used to assess property taxes by making the process more subjective. Making this process more subjective makes it easier to raise property taxes on all taxpayers and harder to challenge unfair property tax assessments. Wisconsin is ranked the 14th worst state in the nation for property tax burden, these bills will make it even worse. FCC: Is there an equitable compromise between the two fairly entrenched positions? Cory Fish: WMC worked tirelessly on a compromise that would have solved the “problem” the League has outlined: physically deteriorated vacant properties could not be used when challenging property tax assessments. As the Assembly Speaker publically stated, the League walked away from this compromise. They walked away because they didn’t get what they wanted, more tax dollars. Now they’re spending millions of your tax dollars on campaign ads and lobbyists to bully the Legislature into raising taxes. Cory Fish is an attorney and Director of Tax for Wisconsin Manufacturers & Commerce, the state’s chamber of commerce and manufacturing trade association. He works with the courts, administrative state, and legislature to make Wisconsin’s tax environment more competitive and fair.

FCC: If current case law stands or is changed, please explain the ramifications on your stated position. Jerry Deschane: A growing number of large national retailers are using these loopholes to shift their share of the tax levy onto small businesses and homeowners. As this problem grows (and it will), homeowners will see tax increases ranging from very small to 18%, depending upon how much of their community’s tax base consists of these properties. Closing these loopholes, which is supported by a bipartisan majority of the legislature, protects property owners from these increases. FCC: Is there an equitable compromise between the two fairly entrenched positions? Jerry Deschane: The League will always work in good faith with those who share opposing viewpoints to find common ground. During the closing hours of the last legislative session, we supported two different compromise versions of the Dark Store bill that were rejected by other interests. Because Dark Store loopholes unfairly shift the tax from one taxpayer to another, we will not support a “compromise” that pays lip service but does not actually solve the problem. Jerry Deschane is the Executive Director of the League of Wisconsin Municipalities, a nonprofit, nonpartisan organization representing the cities and villages of Wisconsin. He has been working in Wisconsin association management, legislative lobbying and state policy development for more than 30 years.

Fox Cities BUSiNESS I Fall 2018 I Public Policy

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MEMBER Spotlights Aerial Dance is a sanctuary for women with locations in Appleton and Green Bay. They premiered the aerial and circus arts in the Fox Cities in 2010. Aerial Dance’s playground features Pole, Hoop, Hammock and Silks in addition to flexibility, cardio and conditioning classes. Their instructors have countless hours of experience and multiple fitness certifications. Class sizes are small (10 women maximum), so workouts are customized for those in attendance and will vary each class. With 60+ class times every week and 13+ drop-in class types, there are many opportunities to come fly and spin to a stronger, more confident you! Their slogan is: “Believe your beauty. Be empowered by the aerial arts at Aerial Dance.” For more information, visit www.AerialDanceWi.com

Julez Travel combines their extensive travel expertise and industry knowledge to plan every detail of your trip. They personalize their service to your individual requirements: • They help you choose the perfect destination based on your specific wants and needs • They save you time, money, and frustration by taking care of all the research, booking, and confirmations • Julez Travel provides an itemized itinerary for you to follow, always looking for value-added options • They respect your budget so you get the most for your travel dollars and time • Their research will allow you to explore safely off the beaten path to personalize your travel and make it more memorable • They have complete access to expert knowledge of travel industry trends through our affiliates • One phone call connects you with your personal travel specialist at any time before, during, or after your trip This superior level of service is available at no additional cost. Contact Julez Travel for the finest personalized travel experience. For more information, visit www.juleztravel.com

O’Connor Connective offers senior leaders of organizations a sounding board and a strategy partner to deliver their most important messages to their key audiences. They bring together strategic planning and strategic communications to grow revenue, raise dollars, engage and recruit employees, and build brand awareness. Their partners include privately held and service-based companies, school systems, colleges and universities, and nonprofits. Services provided by O’Connor Connective include communication and marketing strategy, executive communications and coaching, facilitation and senior leadership team alignment, public and media relations, fundraising communications, culture architecture as well as employee communications. It’s been a big year for O’Connor Connective. Owner and principal Bridget Krage O’Connor was honored as the Business Person of the Year by the Greater Green Bay Chamber in June. The company added Michelle Dejno, a familiar marketing communications and fund development strategist in the Fox Cities, as a strategic communications consultant. Melissa Gorzelanczyk, a former magazine editor and a published book author, joined O’Connor Connective as a communications specialist this summer as well. For more information, visit www.oconnorconnective.com

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Fox Cities BUSiNESS I Fall 2018 I Member Spotlights


MEMBER Spotlights Schenck can help with any or all business challenges, from accounting to operations, HR and IT. Because they’re associated with The Leading Edge Alliance, a network of independent member accounting firms focused on accounting, financial, tax and business advisory services, they can offer a global approach when needed. Schenck’s nearly 700 financial and business specialists work in industry-focused teams. They understand what it takes to stay competitive and meet the demands of your industry. They work collaboratively to bring expertise in all aspects of financing and business growth to your specific challenges, and they dig right in to start moving your organization forward from the get go. One way Schenck makes a difference is by making sure you know the impact of new laws, regulations and rules that can affect your operations and your bottom line. They host information-packed events, hands-on workshops and seminars throughout the year to provide you with updates, insights and best practices that will keep your business on track. For more information, visit schencksc.com or call 800-236-2246.

WWBIC is a leading innovative statewide economic development corporation that is “Putting Dreams to Work.” They open the doors of opportunity by providing targeted individuals who are interested in starting, strengthening or expanding businesses with access to critical resources such as responsible financial products, and quality business and financial education. WWBIC’s doors are open to all but their focus is women, minorities, people of lower wealth and veterans - those most likely to face barriers in accessing financing or educational support. WWBIC was established in 1987 as a 501(c)(3) and has operated for more than 30 years as a statewide organization. In June of 2018, they opened a physical office in the Appleton area to serve Northeast Wisconsin. For more information, visit www.wwbic.com

Member Spotlights are included in your membership package at the Grow ($700) level or above. Please contact MiKayla Kunde for more information by email mkunde@foxcitieschamber.com or (920) 734-7101. The Fox Cities Chamber is grateful for all of our members. We offer resources and benefits to help your business grow and prosper. Not sure of the benefits at your level of membership? Please contact us!

Fox Cities BUSiNESS I Fall 2018 I Member Spotlights

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WELCOME New Members June - August 2018 A.C.E. CPA, LLC 420 E. Longview Drive, Suite E Appleton, WI 54911-2102 (920) 815-3448 http://www.acecpallc.com Accountants

Aerial Dance Pole Exercise LLC 1871 N. Silverspring Drive Appleton, WI 54913-5408 (920) 750-1441 http://www.aerialdancewi.com Fitness Club

Anixter, Inc. 3800 N. Providence Avenue, Ste B Appleton, WI 54913-8016 (920) 730-9309 http://www.anixter.com Electronic Communications

Appleton Marine, Inc. 3030 E. Pershing Street Appleton, WI 54911-8671 (920) 738-5432 http://www.appletonmarine.com Manufacturing & Services

Associated Appraisal Consultants, Inc. 1314 W. College Avenue, Suite #3 Appleton, WI 54914-4973 (920) 749-1995 http://www.apraz.com Home Inspections

B2 Web Studios PO Box 554 Appleton, WI 54912-0554 (920) 358-0305 https://b2webstudios.com Web Site Design & Hosting

Big Brothers Big Sisters of the Fox Valley Region 3301C N. Ballard Road Appleton, WI 54911-9002 (920) 739-3542 http://www.bbbsfvr.org Human Service Organization

Bowl Ninety-One 100 E. College Avenue Appleton, WI 54911-5873 (920) 205-0267 http://bowl91.com Restaurant

Branching Out & Company 1680 N. Casaloma Drive Appleton, WI 54913-8245 (920) 202-3290 http://www.branchingoutco.com Florist

Capital One: Commercial Card Solutions 2220 E. Cedar Ridge Drive Appleton, WI 54915-4575 (920) 404-1493 http://www.capitalone.com Financial Services

clearTREND Research 100 W. Lawrence Street, Suite 36 Appleton, WI 54911-5773 (920) 993-7727 http://www.cleartrendresearch.com Computer Software Development & Support

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Roberts, Ritschke & Tyczkowski, Ltd.

Corcoran Glass & Paint, Inc.

JDog Junk Removal & Hauling Fox Valley

N1000 Craftsmen Drive Greenville, WI 54942-8079 (920) 757-9900 http://www.corcoranglass.com Paint Services

4118 Woodland Road, Unit 2 Green Bay, WI 54313-7431 (920) 541-5364 http://jdogjunkremoval.com Waste Disposal

335 First Street Neenah, WI 54956-2704 (920) 722-2141 http://rrtcpa.com Accountants

Cornerstone Financial Group, LLC

JSD Professional Services, Inc.

1837 W. Wisconsin Avenue Appleton, WI 54914-3253 (920) 832-3821 http://www.cfgwi.com Financial Services

3215 W. Lawrence Street, Suite 6 Appleton, WI 54914-4274 (920) 733-2800 ext 221 http://www.jsdinc.com Engineering Design & Assembly

Schmalz Custom Landscaping & Garden Center, Inc.

DBA Marketing Communications

Little Critter Pediatric Dentistry

385 Williamstowne Delafield, WI 53018-2323 (262) 646-5400 http://www.dbamar.com Advertising

2535 Northern Road, Suite C Appleton, WI 54914-8753 (920) 944-9259 http://littlecritterpediatricdentistry.com Dental Services

Ducommun

M3 Insurance

2222 East Pensar Drive Appleton, WI 54911-8789 (920) 739-4355 https://www.ducommun.com Manufacturing & Services

480 Pilgrim Way, Suite 1230 Green Bay, WI 54304-5379 (800) 475-4450 http://www.m3ins.com Insurance Company

Experienced Wealth Management

Mathnasium of East Appleton

1500 N. Casaloma Drive, Suite 310 Appleton, WI 54913-8820 (920) 739-4966 Wealth Management Services

3525 E. Calumet Street, Suite 1000 Appleton, WI 54915-4169 (920) 939-2131 http://www.mathnasium.com/eastappleton Education & Training Consultant

Fox Valley Cryotherapy 1529 W. Commercial Street Appleton, WI 54914-3340 (920) 750-3338 http://www.foxvalleycryotherapy.net Health & Wellness

GPS Education Partners 20633 Watertown Court, Suite 202 Waukesha, WI 53186-1808 (262) 226-2001 http://gpsed.org Education & Training Consultant

Holiday Inn of Appleton 150 S. Nicolet Road Appleton, WI 54914-9167 (920) 735-9955 http://www.hiappleton.com Hotel / Motel

HUB International 2500 E. Enterprise Avenue, Suite D Appleton, WI 54913-8556 (920) 380-0389 http://www.hubinternational.com Business Services

Illinois Central Railroad Company

Mathnasium of North Appleton 1857 N. Casaloma Drive Appleton, WI 54913-7980 (920) 903-1007 http://www.mathnasium.com/northappleton Education & Training Consultant

McFleshman’s Brewing Co., LLC 115 S. State Street Appleton, WI 54911-5840 (920) 903-8002 http://www.mcfleshmans.com Beer & Ale Distributor

O’Connor Connective, LLC 355 Main Avenue De Pere, WI 54115-2202 (920) 288-2980 http://www.oconnorconnective.com Management Consultant

OneWisconsin Financial Group 5601 W Grande Market Drive, Suite C Appleton, WI 54913-8506 (920) 939-3800 http://www.onewisconsin.com Financial Services

601 Pennsylvania Avenue, NW Washington, DC 20004-2601 (202) 347-7824 http://www.cn.ca Railroad

Paul D. Dozier, CPA

IndipenDENT Solutions

Pfefferle Management

2510 E. Evergreen Drive Appleton, WI 54913-8904 (608) 235-8880 http://www.indipendentsolutions.com Health Care Support

200 East Washington Street, Suite 2A Appleton, WI 54911-5773 (920) 730-4280 http://www.pfefferle.biz Real Estate Company

ITP Information Technology Professionals

Profile by Sanford

446 Westhill Blvd., Suite D Appleton, WI 54914 (833) 223-3668 http://www.itprosusa.com Information Technology Services

2621 S. Oneida Street, Suite 102 Green Bay, WI 54304-5793 (920) 328-0330 https://www.profileplan.com/green-bay/ Health & Wellness

Fox Cities BUSiNESS I Fall 2018 I New Members

2900 E. Lourdes Drive Appleton, WI 54915-3935 (303) 956-1520 Accountants

W2484 County Road KK Appleton, WI 54915-9436 (920) 733-8223 http://schmalzlandscaping.com Landscaping

Sign Source LLC 3687 County Road PP DePere, WI 54115-9646 (920) 655-7139 http://signsourcewi.com Sign Services

Spectra Print Corporation 5000 Woodward Drive Stevens Point, WI 54481-7704 (920) 209-5175 http://www.spectraprint.com Printing & Mailing Services

Sunflower Spa 1024 S. Olde Oneida Street Appleton, WI 54915-1355 (920) 739-1235 http://sunflowerspa.net Health & Wellness

The Quotient Group N1374 Tuckaway Court Greenville, WI 54942-8045 (920) 809-4550 http://www.thequotientgroup.com Marketing

Universal Wireless Sprint 3719 E. Calumet Street Appleton, WI 54915-4183 (920) 830-3330 http://www.universalwireless.net Cellular Phones Equipment & Services

Wisconsin Institute of Urology SC 1265 W. American Drive, Suite 100 Neenah, WI 54956-1405 (920) 889-8979 http://www.wisurology.com Health Care Provider

WWBIC 1191 N. Casaloma Drive Appleton, WI 54913-9295 (920) 944-2700 http://www.wwbic.com Non-Profit Agency

YESCO Sign & Lighting Service 2428 W. Nordale Drive Appleton, WI 54914-1819 (920) 322-2055 http://www.yesco.com/wisconsin Sign Services

The Fox Cities Chamber relies on members to continue its work in promoting business interests in the Fox Cities Region. Without these committed members, the Chamber would not be able to provide the high quality services it is known for.


MEMBER MILESTONE ANNIVERSARIES Thank you for your continuous years of membership and support as a Fox Cities Chamber of Commerce member! These outstanding and loyal businesses are what make the community great.

5 Years BLC Community Bank Endowment Wealth Management, Inc. Frank’s Pizza Palace McCormick Industries, Inc. Nutritional Healing, LLC Salon Professional Academy Splendid Cleaning Service Wichmann Fargo Funeral Homes & Crematories

15 Years Merchants’ Choice Card Services LLC

20 Years Advanced Physical Therapy & Sports Medicine Hammett, Bellin & Oswald, LLC

to the

Fox Cities Chamber of Commerce for honoring Hoffman with the

Corporate Citizen Leadership Award

Proudly giving back to our communities and supporting the Fox Cities.

10 Years Hennessey Homes Inc. Insight Publications, LLC Ro-Flo Compressors, LLC

Thank You

SHARE Your Story Lend Your VOICE ADVERTISE Your Business Utilize the promotional power of your memberexclusive marketing opportunities at the Fox Cities Chamber. Call today to reserve your space or contribute a story to BUSiNESS magazine.

25 Years ATCAM, LLC Forest View Dental, SC Hampton Inn Appleton-Fox River Mall Area

30 Years Dr. Steven Klein Fox Cities Convention & Visitors Bureau US Bank N.A.

35 Years Valley Packaging Industries, Inc.

Contact Emily Feagles, Director of Marketing & Communications efeagles@foxcitieschamber.com (920) 734-7101 Fox Cities BUSiNESS I Fall 2018 I Member Milestones

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Volunteer Fox Cities Offers Opportunities To Make A Difference As the temperature drops and the sounds and smells of fall fill the air, it may be easy to settle in to your routine and enjoy a little peace and quiet after a busy summer. But as we celebrate a national day of service this October, we urge you to think about how you could be making a difference in your community. This fall and winter, Volunteer Fox Cities anticipates a dire need for volunteers to fill more important needs with area nonprofits than ever before.

On October 27, 2018, we’ll celebrate Make a Difference Day—a national day of service meant to celebrate the act of giving back. Hundreds of volunteers are needed to assist with many different projects around the Fox Cities. We ask that you might consider volunteering as a company with colleagues, as a family, as a group or even on your own. Here are just a few of the opportunities that will keep you feeling philanthropic: • Help your neighbors with seasonal preparations at their home through CHAIN Reaction Day (Communities Helping Adults In Their Neighborhood) and Outagamie County Volunteer Services • Yard clean-up, raking, weeding and other tasks are needed at Harbor House Domestic Abuse Services

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Fox Cities BUSiNESS I Fall 2018 I Editorial Resource

• Volunteer with the Fox Cities Environmental Learning Campus at Bubolz Nature Preserve’s 25th Annual Romp in the Autumn Swamp on Saturday, October 27, which just so happens to be Make a Difference Day! Dress up in costume and pass out candy on the trick-or-treat trail and manage game stations. They also need people to operate food sales, manage parking, oversee the campfire and more. • Head out to Riverview Gardens during the week or weekend and help maintain the grounds • Help shovel new woodchips into the playground area at the daycare with CP Fox Cities These are just a few of the many ways you could be making a difference. Make volunteering a priority this fall. It doesn’t take long to find a rewarding opportunity that would mean the world to someone in need. And, we can help you find it! Visit www.volunteerfoxcities.org.


Five Steps to Improve Your Recruitment Efforts Through Social Media

By Tara Brzozowski - Director of public relations at Element

It’s a job seeker’s market in the Fox Valley, and companies are looking for ways to break through the online clutter and appeal to potential candidates. While social media is useful to showcase company culture, casually posting internal event photos won’t attract the attention of your ideal candidate. Using social media in recruitment marketing plans can be, and should be, more strategic. Up your recruitment game on social media with these five steps. 1. Pick your social channels. Be open to expanding your channel plan beyond obvious players, such as Facebook and LinkedIn. Your channel mix should be popular with the target audience you’re hiring. Begin by understanding where your candidates spend time online. 2. Create compelling recruitment-related content. Think beyond posting a generic job description: get creative. Strategically tell your company’s story, mission, and purpose with relevant high-quality videos and photography. Give a behind-the-scenes look at facility operations and share employee testimonials. Use live streaming tools like Facebook Live or IGTV (Instagram’s newest live streaming app) to host virtual job fairs, showcase open positions, and answer questions. Survey recent new hires for content ideas if you’re stuck.

4. Build an online ambassador team. Your employees are your greatest asset in recruitment marketing. And, each employee has his or her own network of friends and family online to tap into and share job openings. Identify employees who are willing to be online ambassadors, involve them in your recruitment marketing plan, and train them to share the content on their channels. 5. Have a response plan ready. Social media is where people go to “talk to” companies. If you are using your company’s social media channels to recruit job candidates, have a response plan ready for the inevitable candidate questions. This plan should answer FAQs, establish a standard for responding to candidate questions, and guide handling difficult questions or negative feedback. Social media can be a powerful tool in your recruitment marketing mix and shouldn’t be forgotten. Invest the time in creating the right communication strategy that helps your company stand out in this competitive landscape. Tara Brzozowski is the director of public relations at Element, a full-service advertising and digital agency with locations in Neenah and De Pere.

3. Amplify your content. In today’s digital world, it’s not enough to create great content. To get content in your candidate’s social news feed, you must have a strong amplification strategy. Every social channel has customized advertising options that allow you to connect with the perfect candidate. Fox Cities BUSiNESS I Fall 2018 I Editorial Resource

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Call today to learn more. 1-866-469-9226 I uhc.com/WI For primary care physician, specialist and urgent care visits. 2Based on UnitedHealthcare internal analysis as of 4/30/18. Area refers to the Fox Valley, WI. 3On select plans. The Designated Virtual Visit Provider’s reduced rate for a virtual visit is subject to change at any time. Virtual Visits are not an insurance product, health care provider or a health plan. Unless otherwise required, benefits are available only when services are delivered through a Designated Virtual Network Provider. Virtual Visits are not intended to address emergency or life-threatening medical conditions and should not be used in those circumstances. Services may not be available at all times or in all locations. Insurance coverage provided by or through UnitedHealthcare Insurance Company or its affiliates. Administrative services provided by United HealthCare Services, Inc. or their affiliates. Health plan coverage provided by or through UnitedHealthcare of Wisconsin, Inc. MT-1173907.0 5/18 Š2018 United HealthCare Services, Inc. 18-7094 1

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5/14/18 11:07 AM


fox cities chamber

POSTMASTER: Send address changes to: Fox Cities Chamber Business C/o Fox Cities Chamber of Commerce & Industry, Inc. 125 N. Superior Street Appleton, WI 54911

Fall 2018 | Volume 19 | Issue 3  
Fall 2018 | Volume 19 | Issue 3  
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