Page 1


JULY 2012 Volume 13, Issue 7


2012 Business Awards Resilience to the Rescue For Employers, Employees FVTC Provides Resources for Growth Important Business Conversations with Your Banker

Drug Tier? Is that a typo, or a Drug ThaT makes you cry?

Let us transLate. Drug Tier refers To The DifferenT price levels of your prescripTion Drugs. Meet Network Health. We understand how dealing with your health insurance company can bring you to tears. network health is here to increase your wellness, not cause you stress. the irony doesn’t escape us. We speak your language so there’s no confusion.that’s why we’re described as easy to do business with by 94 percent of our customers. after all, health insurance should ensure your health. Isn’t that the point? We think so. We speak your language.


hMo plans underwritten by network health plan. pos plans underwritten by network health Insurance Corporation, or network health Insurance Corporation and network health plan. self-funded hMo and pos plans administered by network health plan.

grow a plan

It’s time to cultivate your marketing strategy. Planning now means harvesting sales growth later. Coalesce is here to help.

Marketing | Design | Packaging | Public Relations | Web & Interactive | 920.380.4444 |





Volume 13, Issue 7 | JULY 2012



this issue


Fox Cities Board of Directors

3 President’s perspective Views from Chamber President/CEO Shannon Meyer Full

18 New members 24 Accolades, Advancements, Announcements

Chairman of the Board Linda Kennedy, Business Lending Group Chair-Elect Greg Bell, WHBY Past Chairman Jim Rankin, Air Wisconsin Airlines Corporation Secretary/Treasurer Bruce Zak, JPMorgan Chase, N.A. Vice Chairman Membership Services

Business Awards, pages 4-13

Monica Vomastic, Landmark Staffing Resources

features 4 Business Award Winners 14 The Conversations Small Business Owners Should be Having With Their Banker; Peter J. Prickett 15 Small Business Success Story: FVTC Provides Resources for Growth 16 Resilience to the Rescue for Stressed Employers and Employees; Bruce Weiss

The Conversation Small Business Owners Should be Having; p 14

Vice Chairman Economic Development Kip Golden, Keller Inc. Vice Chairman Workforce & Leadership Development Joyce Bytof, Coldwell Banker The Real Estate Group Vice Chairman Government Relations Robyn Gruner, AT&T

Kim Bassett Heitzmann

Vic Lutz

Bassett Mechanical


Corey Brumbaugh

Bill Mann

Miron Construction


Co, Inc.

Dr. Susan May

Kevin Eismann

Fox Valley

Epiphany Law, LLC

Technical College

Daniel P. Ferris

Debra Michiels

SECURA Insurance

Fox Banquets

Jim Gaerthofner

Rivertyme Catering

Nordon Business

John Milanowski


Innovative Machining, Inc.

Vince Gallucci

Bill Mundy


Affinity Health System

West Business Services

Sharon Hulce

Robert Pedersen

20 Economic Development

Employment Resource

Goodwill NCW

22 Business of the Month

Dennis Jochman

28 Fox Cities Chamber Golf Outing

Group Inc.

The Bechard Group

James Rossmeissl The Boldt Company Catherine Tierney

Lyssa King

Community First

OuterEdge Stage

Credit Union

John Krause

Joan Woldt

Baker Tilly Virchow

Bank First National

Krause, LLP Marty Lenss Outagamie County Regional Airport

Small Business Success Story; p 15 Octoberfest Gives Back, page 14 Publisher: Shannon Meyer Full Editor: Melody Lane Buller Design: Coalesce, Inc. Printing: Northeast Wisconsin Printing Co. Advertising Sales: Susan Vanden Heuvel, 920-734-7101

Fox Cities Chamber Business (v 259180). Published monthly by the Fox Cities Chamber of Commerce and Industry, 125 N. Superior Street, Appleton, WI 54911. PH 920-734-7101. WEB Periodical postage paid at Appleton, WI. Annual subscription fee to members for Fox Cities Chamber Business is $9 and is included in dues. Publisher: Shannon Meyer Full. Editor: Melody Lane Buller. Design: Coalesce Inc. Printing: Northeast Wisconsin Printing Co. Advertising Sales: Susan Vanden Heuvel, 920-734-7101. Postmaster: Send address changes to: Fox Cities Chamber Business, PO Box 1855, Appleton, WI 54912-1855.

president’s perspective •

I usually try to write my perspective based on the topic of this month’s magazine but I thought I would take the time today to give you a little insight on our last 18 months here at the chamber. A dedicated team – As members, you should know that you have one of the most committed and dedicated staff teams that I have ever seen. We have great experience, passion, and leadership here at the chamber. Our team is truly your partner in helping your business grow and succeed. A revived program of work – There is definitely a sense of renewed energy here at the chamber within our staff and our volunteers. We have been adding a tremendous amount of new programming and revitalizing some of the great programs that we have always done. Members now have countless opportunities to engage in the chamber. I will just highlight a few of these critical programs.

Economic Development – One of our leading initiatives is launching the Economic Development Alliance which will aggressively focus on attraction of new businesses, expansion of existing industries, and retention of those great companies to further lead to economic prosperity and success. A strong program of work with solid metrics has been established, crucial investments are now being pledged and we are moving forward with this exciting initiative. We need you to become aware and get engaged. Competitive Workforce – Workforce is one of the leading challenges facing our companies and our region. We need access to qualified educated workers, we need to increase the capacity of workforce as the demands are ever-increasing and we need to assist in better connecting the education world to the business world.


We have great experience, passion, and leadership here at the chamber.

Continued on page 21

We help you put the pieces together! Digital printing In-house graphic design High impact color copies Fast service

Email, phone or fax your files / orders! Need a quote? Use our online quote form.

logos banners brochures envelopes letterhead invitations

Dear Members,

business cards copies/color copies

534 W. Wisconsin Avenue • Appleton, WI


Fox Cities Chamber Business JULY 2012








business awards winners

Business of the Year – Manufacturing: Plexus One Plexus Way, Neenah WI Dean Foate, CEO Year established: 1979 Number of employees: 2,110 employees in Wisconsin; over 9,100 employees world-wide Number of locations: 22 total; 6 in WI including the Global Headquarters. Brief description : Plexus delivers optimized Product Realization solutions through a unique Product Realization Value Stream service model. Plexus, headquartered in Neenah, began operations in 1979. The company was founded by two entrepreneurs interested in a venture to design and build computer circuit boards by contract. The company is a provider of a unique menu of Product Realization Solutions and offers customers a full suite of solutions from ideation, into prototype production, supply chain design & materials management, onto volume manufacturing, and beyond with world-class order fulfillment and sustaining solutions. Plexus prides itself on its very strong balance sheet and has experienced total revenue growth of 44.3 percent over the past five years. Most recently, from 2010 to 2011 Plexus grew revenue by approximately 11 percent. Fiscal 2011 was a good year for Plexus with organic revenue growth of 10.8 percent and noted revenue growth in all regions: the Americas, Europe and Asia Pacific. Plexus has witnessed sustained and continued employee growth over the past five years. Since 2007, there has been almost a 12.5 percent growth of local employees with an overall total employee growth of just over 21 percent. Today, the company employs more than 9,000 employees world-wide with more than 2,300 employees in Wisconsin alone. The company bases their many outstanding achievements on industry-leading services and cutting-edge technologies that make the business model appealing to customers around the world. A strong focus is placed on customer service and providing an outstanding customer experience in every interaction. This responsibility is shared by every employee within Plexus. In 1995, Plexus formed The Plexus Corp. Charitable Foundation, Inc. for the sole purpose of making charitable donations on behalf of Plexus Corp. The Foundation is organized and directed to operate for charitable purposes in distributing financial support to soundly manage and operate organizations or causes which are fundamentally philanthropic. In addition to the Foundation, Plexus partners with many local schools and organizations including Neenah High School and Little Chute Career Pathways Academy to provide students with hands on opportunities to tour and learn about engineering and manufacturing careers. Plexus is also a sponsor and partner for FIRST Robotics Competitions within Wisconsin, an international high school robotics competition. The company also partners with many local technical colleges such as Fox Valley Technical College to promote a new electronics technical degree. The results of this new degree will produce a higher skilled workforce in the Fox Valley. 4

Fox Cities Chamber Business JULY 2012







Business of the Year – Service: Faith Technologies, Inc. 225 Main Street, Menasha, WI Roland G. Stephenson, Chief Executive Officer Year established: 1972 Number of employees: 1,549 employees Number of locations: 15 locations Brief description: Faith Technologies, Inc. is an employee-owned, full-service electrical and technology systems contractor. Their services include Automation and Process Controls, Electrical Contracting, Electrical Risk Management, Electrical Service, Life Safety, Lighting, Preconstruction Solutions and Technology Solutions.

In 2002, a group of investors, led by Town & Country Electric and SKC Electric managers, bought Town & Country Electric and SKC Electric from Encompass to form Faith Technologies, Inc. Roland G. Stephenson, Faith Technologies’ Chief Executive Officer, has led Town & Country Electric since its founding in 1972, as well as, SKC Electric since its integration with Town & Country Electric in 2001. In 2008, the organization transitioned the Town & Country Electric and SKC Electric brands to Faith Technologies to present a unified name further supporting the growing national presence. Faith Technologies is now one of America’s 20 largest electrical and technical service contractors, with a workforce of over 1,500 employees. The company is continuously driving growth through a consistent investment in, and application of, the company’s core competencies in developing leadership, opening new offices, broadening the service portfolio, and servicing additional markets. Together, these attributes have provided the company with the ability to capitalize quickly on developing industry trends, the identification of which is a continuing focus of the organization. From 2007 to 2011, Faith Technologies’ revenues have increased by nearly 25 percent. The company consistently maintains a backlog in excess of $100 million ensuring long-term growth and perpetuity. The company has increased employees from 1,400 in 2007 to 1,549 today. The skill and experience level of the company’s employees are critical to a highly specialized services business’ success. Being involved with community service is strongly encouraged by the organization. Involvement includes the American Heart Association, Boys & Girls Club, Children’s Hospital of Wisconsin, Coats for Kids - Salvation Army, Community Blood Centers, Country USA, Easter Seals of Wisconsin, Fox Cities Performing Arts Center, Fox Valley Symphony, Fox Valley Technical College, Goodwill Industries, Fox Cities Habitat for Humanity, Junior Achievement, Leukemia and Lymphoma Society, NEW North, Octoberfest, Rawhide Boys Ranch, Red Kettle Campaign - Salvation Army, St. Elizabeth Hospital Community Foundation, St. Mary’s Zepherfest, Toys for Tots - Salvation Army, Fox Cities United Way, and several health and wellness walk/run events like the Community First Fox Cities Marathon, Juvenile Diabetes Research Foundation (JDRF), and March of Dimes Walk America.

Fox Cities Chamber Business JULY 2012








business awards winners

Business of the Year – Wholesale/Retail: Jacobs Market, Inc. 544 N. Lawe Street, Appleton, WI Luke Jacobs, President Year established: 1945 Number of employees: 15 Number of locations: 1 Brief description: Retail meat market that makes sausages and hand-cuts fresh meats. Jacobs also carries a “full” line of groceries to give customers a great experience and nutritious foods at an honest price.

Jacobs Market, Inc. was founded in 1945 by the grandfather of the current owner and his brother. The company started as a neighborhood grocery store with an exceptional meat and sausage selection and has sustained the same location all these years. The store was remodeled in 2005 and added a freezer section for easy customer access to great meats and sausages as well as heat-and-eat options that are home-style, wholesome meals. The store had to adapt with the times to fit the needs of customers who are on-the-go. Jacobs has experienced a 30 percent increase in sales over the past five years. They have sustained the same number of employees, and increased their hours by about 40 percent. The company has always put customer service first, from the moment a customer enters the store, it all starts with how they feel at the entrance. Jacobs provides service that you can’t get at larger chain stores, face-to-face contact. The store also focuses on top quality products which keep customers coming back again and again. The company donates back to the community giving to churches, personal fundraisers, non-profit organizations, schools, and clubs. But there is a personal touch to giving as well. Sometimes people walk in off the street and say they need food and will “pay them back” when they get money. Jacobs knows they probably will never get paid back, but the feeling of helping one person or family at a time is the personal touch that has kept this a family business since 1945.


Fox Cities Chamber Business JULY 2012







Rising Star – Service: Carmella’s Italian Bistro 716 N. Casaloma Dr. Appleton, WI Nicole DeFranza Beardsley and Kristen Sickler, co-owners Year established: 2009 Number of employees: 55 Number of locations: 1 Brief description: Full service restaurant with beer and wine service. We provide our guests with the best possible food service and atmosphere in the Fox Valley. Carmella’s Italian Bistro opened in November 2009 by sisters Nicole DeFranza Beardsley and Kristen Sickler and is named after their grandmother Carmella. The sisters grew up in the restaurant business as their father, Larry, owned Lunda’s in Neenah. He taught the girls authentic recipes, trained them to make sure the meals were always consistent and delicious, with a variety of flavors using fresh produce and meats from area suppliers. Using mostly part-time employees and family members, they have grown from 20 employees to more than 50 today. They have consistently won the best wait staff award for outstanding service, which keeps people coming back to enjoy the atmosphere and excellent food. The sisters claim their goal is to create a family atmosphere with their team of employees. When their employees work together as family, it translates back to giving their guests the best possible dining experience in the Fox Valley. Since opening, Carmella’s has added a catering business, expanded to a beautiful patio that includes heaters to be able to maximize space as well as comfortable dining for guests as long as weather permits. Their private room space enabled them to enlarge their kitchen and add more restrooms. The restaurant also does a strong takeout business to many of the area hotels as well as shuttling patrons to the restaurant and then picking them up to return them to the hotel. The attention to detail from the owners, cooks, dishwashers, bussers and wait staff is the best around. Everyone tries to remember your name, your favorite beverage, and they make excellent recommendations when you are undecided. They are also continually finding new ways to say thank you to their clients. One way is to gift their famous cupcakes on special occasions! Carmella’s is always looking for ways to make your experience one-of-a-kind. The sisters marketing strategy is not based on advertising, but rather on giving back to the community in the form of gift certificates, gift baskets that include their homemade sauces, and discounts on food, all in the name of good causes for the community. These donations are a strategic part of their overall budget and work well as the company celebrates a debt-free bottom line.

Fox Cities Chamber Business JULY 2012








business awards winners

Rising Star – Wholesale/Retail: The Meat Block N1739 Lily of the Valley Drive, Greenville, WI PHIL SCHMIDT, OWNER Year established: 2010 Number of employees: 13 Number of locations: 1 Brief description: Full service meat market featuring: catering, heat and eat meals, homemade pizzas and soups and much more. The Meat Block opened its doors in April 2010 as a full-service meat market featuring catering and a complete line of meat and grocery related products. The company offers prepared heat and eat meals, homemade pizzas, wines, venison processing, catering, and a continually expanding menu of choices. The Meat Block consistently looks for opportunities to expand the product line and exposure to customers by adding to the high quality line of homemade meat products and homemade soups using signature recipes. The company is also supplying their products through several other local retailers. The customer experience is of utmost importance. Each customer is greeted personally by a staff person who works with them throughout their shopping experience as needed and offers personal delivery to the customer’s vehicle for those in need of assistance. Since opening, there has been continual growth in sales increasing 118 percent from 2010 to 2011 and projecting a 30 percent increase for 2012. Employees have grown from two full-time and two part-time employees at the start to four full-time and nine part-time employees today. The company actively supports organizations and businesses in the Fox Valley and Greenville including: providing meat products for fundraisers such as the Greenville Fire Department brat fry, Greenville Lions Catfish Races and many others. In addition, the company supports many local benefits as requested by customers from time to time.


Fox Cities Chamber Business JULY 2012

Let the images speak for themselves P. 920.810.2616

You can narrow your focus because we broaden ours. Wish you could do more of what you love about running your business? And less of what you loathe? Simply put Schenck on the job and you can. From accounting to technology consulting to retirement plan administration—and everything in between—Schenck’s experienced problem solvers take on your challenges, so you can get back to business. To learn more about our full line of solutions and how we can help, visit us online at or call 920-731-8111.

Accounting & Auditing • Business Consulting • Cost Segregation Services • Estate & Trust Planning • Financial Management International Business Solutions • Medical Billing • Mergers & Acquisitions • Payroll Services • Property Tax Consulting Retirement Plan Administration • Risk Services • Succession Planning • Tax Planning & Compliance • Technology Solutions Valuations & Litigation Support Industry Specializations: Agriculture & Dairy • Financial Institutions • Government • Health Care Manufacturing & Distribution • Not-for-Profit Organizations • Real Estate & Construction • Retail • Small Business • Transportation

200 E. Washington Street • Appleton • 800-236-2246 • © Schenck sc 2012 5.12

Fox Cities Chamber Business JULY 2012








business awards winners

Exemplary Marketing and/or Performance Award: Sure-Dry Basement Systems, Inc. 754 W. Airport Rd, Menasha, WI Doug Newhouse, Owner Year established: 1994 Number of employees: 39 Number of locations: 1 Brief description: A Wisconsin basement waterproofing and foundation repair contractor serving Northeastern and Central Wisconsin areas. Sure-Dry Basement Systems are also crawlspace environment experts that deal with crawlspace moisture control, vapor barriers and ventilation. With the mobile device market skyrocketing over the past few years, Sure-Dry Basement Systems wanted to remain on the forefront of this new platform technology. The company implemented a mobile site to help people access information easily when they aren’t by a computer, typically in their basement when a problem arises. The mobile site is presented in an easy-to-read, user-friendly format so that visitors can learn more about the products and services, then simply click the phone number on the site to call for a free estimate. Users can also switch to the full website on their computer by clicking the “go to main site” link at the bottom of our mobile website. By creating a unique domain name and phone number, and incorporating this information into Sure-Dry’s marketing materials, the company is able to track how many people respond to a particular advertisement using MyLeadTracking. Tracking can be done on radio ads, TV ads, print ads, internet ads, billboards. Any advertisement or “campaign” created within the company will produce results of each campaign, which are able to be viewed by the company. The best part of MyLeadTracking, is that it helps to decide where to best spend advertising dollars or cut campaigns that perform poorly, based on the tracking capability. Sure-Dry Basement Systems understands that branding is a very important part of the company’s image to customers, prospects and suppliers. Earlier this year it was decided that Sure-Dry would incorporate a unique trade-marked headline that would capture people’s interests the moment that they see the headline, “All Things Basementy” to encompasses all services including waterproofing, finishing, structural repairs, humidity and mold control. The owner, Doug Newhouse, is featured to provide an increased level of trust when the owner is the spokesperson for the company. The business has experienced an unusual increase in web traffic, revenue, visibility and important recognition and awards around their marketing and communication efforts. The business has seen more than a 38 percent increase in direct traffic from 2010 to 2011. A 16 percent increase in searches that contained the word “sure dry” during the same time period. The number of leads increased 10 percent as well. Internet leads now account for 32 percent of Sure-Dry’s overall lead total which is more than any other lead source.


Fox Cities Chamber Business JULY 2012

2401 E. Enterprise Avenue Appleton • 920-882-4070

Growing to serve your needs McCarty Law LLP welcomes Attorney Melissa R. DeVantier to its Fox Valley practice. Melissa, a resident of Appleton, received her undergraduate degree from Valparaiso University (B.S.), and earned her M.B.A. and her law degree from DePaul University in Chicago.

Innovation and Trust…the two words that have defined McMAHON for the past 102 years. As thought leaders in waste-to-energy, transportation, stormwater management, sustainability and building design, McMAHON consistently creates solutions that are industry firsts that align with the long-term success of our clients. We challenge ourselves to provide unparalleled service and inspired design solutions.

Melissa’s practice consists of advising business owners on a range of topics including LLC and corporate entities, buy-sell agreements, customer contracts and succession planning. She also advises businesses and families on estate planning and real estate matters. NEENAH WI 920.751.4200

MACHESNEY PARK IL 815.636.9590

VALPARAISO IN 219.462.7743

I. Gregg Curry IV • John J. Russo • Steven J. Cerasoli • Scott C. Barr • Reg P. Wydeven Rebecca L. Kent • Kristy A. Christensen • Jennifer T. Bania • Michael W. Curry • Philip A. Munroe Melissa R. DeVantier • Of Counsel: Dennis M. Wydeven • Randall A. Haak • John A. Esler

Proud to be a Top SBA Lender Federal Fiscal Year 2011

First National Bank – Fox Valley is recognized as the Top SBA Lender in Wisconsin (among similarly sized banks)

assisting many small to medium sized businesses throughout the Fox Valley by providing

flexible borrowing terms and conditions through Small Business Administration Loans. “I want to congratulate First National Bank-Fox Valley for their exceptional year of providing financing to Small Business. They have been able to provide the capital for businesses to start, grow and provide jobs.”

Eric Ness District Director for the US Small Business Administration Wisconsin District


Equal Housing Lender Member FDIC

Fox Cities Chamber Business JULY 2012








business awards winners

Company Innovation Award: Appleton Group Wealth Management LLC 100 W. Lawrence Street, Third Floor, Appleton, WI Mark Scheffler, Senior Portfolio Manager & Founder Year established: 2002 Number of employees: 5 Number of locations: 1 Brief description: An independent Registered Investment Advisor offering objective and unbiased wealth management, research and investment advisory services. The company is compensated solely for the investment management, research and advisory services we provide to clients, and are in no way compensated by commissions of any kind. Over the past several years, the overall global investment environment has become significantly more volatile and dynamic. In 2011 Appleton Group Wealth Management developed and launched an innovative and powerful new web-based application called clearTREND™. This cutting-edge application has revolutionized the company’s trading decisionmaking process by expanding the investment universe from roughly a dozen securities to over 41,000 individual stocks, mutual funds, exchange traded funds (ETFs) and indexes. Prior to the development of clearTREND™, simple moving averages (the basis for trendfollowing investment decisions) were manually tracked by staff using Microsoft Excel. This severely limited the universe of securities they could research to only a dozen or so. It also limited the ability to share that research with clients, as well as with prospective clients. With the advent of clearTREND™, the company is now able to perform ongoing price trend analysis on a universe of more than 26,000 mutual funds, 15,000 individual stocks, 1,400 Exchange-Traded Funds (ETFs), and 900 market and economic indexes (which expands the investment universe to more than 40,000 securities). In the first three months following launch, clearTREND™ has directly resulted in a $12.1 million increase in the firm’s assets under management (both from new clients and capital gains on existing assets). It has allowed the company to immediately scale their price-trend research from approximately 12 securities in 2011 to more than 40,000 today. clearTREND™ has helped the investment management team become significantly more efficient by systematizing the daily trend-following research regimen. As a single source for all of the firm’s research, it also has eliminated wasted time that would have been spent gathering data from other sources, validating the accuracy of that data and applying it to the investment management process. An additional feature of clearTREND™ is its built-in ability to be demonstrated to any potential user remotely. As a cloud-based software application, it can literally be accessed from any internet-ready location, making communication with clients and prospective clients more efficient. Appleton Group Wealth Management’s commitment to environmental sustainability was a key determining factor in the development of clearTREND™ using environmentally-friendly cloudbased technology solutions developed by Microsoft. Energy use and emissions can be reduced by more than 90 percent with a shared cloud service. The cloud advantage is particularly compelling for small deployments, because a dedicated infrastructure for small user counts — as in a small business running its own servers — typically operates at a very low utilization level and may be idle for a large part of the day. 12

Fox Cities Chamber Business JULY 2012







Corporate Citizen/Leadership Award: Culver’s of Darboy 3631 E. Calumet, Appleton, WI GLENDA WOOSLEY, OWNER/OPERATOR Year established: 1999 Number of employees: 85 Number of locations: 1 Brief description: Quick Serve Restaurant. Everyone who chooses Culvers leaves happy.

In a sea of mid-cap and large corporations that have larger resources to donate to the surrounding community, one small company believes that giving back is not only their social responsibility but is at the heart of their core values. Culver’s of Darboy believes in paying it forward as a true community partner. The company contributes in many different ways including the Culvers Invitational Golf Outing which benefits local non-profit agencies annually, “School Nites” where a percentage of the sales for a particular evening are given back to a certain school and host 10 percent days for American Red Cross, where 10 percent of the sales is given to the organization. Monthly lunches are held for Habitat for Humanity build sites. Assistance is given to the WEMI Christmas Care campaign by filling shoeboxes that are handed out to local shelters and emergency rooms at Christmas time. The company is also the Volunteer Coordinator for the March of Dimes Chefs Auction organizing the volunteers needed for the event. Christmas Eve is a special time when the company hosts a dinner, complete with Santa and gifts for 300 area families who are down on their luck. The staff and their families donate their time to help make the holiday memorable for all who participate. At Culver’s of Darboy, the communities we serve play an integral role to the success of our restaurant.

Fox Cities Chamber Business JULY 2012


featured story

The Conversations Small Business Owners Should be Having With Their Banker There have been plenty of bumps in the road to recovery from the Great Recession. For many business owners, the financial partners they relied on in the past are no longer there, victims of the changes that occurred in the banking landscape as institutions have consolidated and downsized in the name of efficiency and economies of scale.

Contributed by: Peter J. Prickett, President/ CEO First National Bank

Community banks can provide the consultative partner many business owners are seeking

For business owners in Northeast Wisconsin, that means they may no longer be dealing with a partner who has the depth of knowledge about the local economy or an understanding of their particular business. In some cases, decisions that used to be made locally have been taken offsite, and while there are plenty of products and resources to choose from, finding a partner who can dispense sage advice is at a premium. It can be a frustrating experience. Wisconsin’s community banks are working hard to fill this void and provide the small and medium businesses on Main Street with the help they need to keep their companies going until the recovery truly finds its stride. While community banks hold only 39 percent of the nation’s banking deposits, they make nearly 80 percent of all Small Business Administration (SBA) loans, making them critical for small business access to capital. But it’s more than just access to loans. Community banks can provide the consultative partner many business owners are seeking – a partner who has both the knowledge of the local economy and a willingness to understand how their business works. With this insight, a banker can better assess risks and provide more effective assistance. For small and medium business owners, there are three conversations your banker should be regularly having with you that indicate they understand the challenges and needs you face:

Cash Flow Cash flow is the lifeblood of any business, large or small. But the conversations need to be deeper than the cash you have on hand at any given point in time. You need a partner who can help you with meaningful projections that anticipate what you will spend and when. The discussion should also cover managing both your receivables and payables to make sure you are maximizing your resources. Of course, you should also be aware of the options that are available so that you can survive a shortfall. Continued ON page 17


Fox Cities Chamber Business JULY 2012

featured story

Small Business Success Story: FVTC Provides Resources for Growth

Carol Brauer (left), franchise owner of BrighStar Care and trainee of FVTC’s entrepreneur programs, spends time with one of her clients, Florence, along with puppy Ivy.

For Carol Brauer, a smart business investment had lot to do with enthusiasm and people — perhaps a bit atypical from the standard emphasis on money, research, and marketing. Obviously, these elements are vital to small business success, but for Brauer, her entrepreneurial leap depended on the reputation and personal nature of Fox Valley Technical College’s Business and Industry Services division. Brauer is franchise owner of BrightStar Care, a full continuum provider of homecare, childcare, and medical staffing, serving five counties in the region. Since opening her franchise in 2006 with two staff members, today Brauer has 60 employees. She attributes much of her success to always doing the right thing every day for her employees, clients, and referral sources. “Fox Valley Tech’s ability to customize my business growth plan and training experience through its Venture Center was phenomenal,” says Brauer. “I had a one-on-one coach who focused on leveraging my strengths as a business owner. Fox Valley Tech’s small business resources and instructors are exemplary. My enhanced leadership skills in particular have added value to my company, my staff, and our clients.”

“Fox Valley Tech’s ability to customize my business growth plan and training experience through its Venture Center was phenomenal”

BrightStar’s commitment to serving older adults is one area upon which Brauer focused her training. “Our company’s rapid growth is the result of continually refining care plans for clients,” adds Brauer. “Ongoing improvements in business are both necessary and measurable, and for us, our clients and their families are experiencing how we consistently provide individualized, quality care. Training through Fox Valley Tech made me realize the road to a better bottom line is through agile leadership, removing variance in procedures, and embracing change.” Brauer completed the Venter Center’s E-Seed and Pro-Seed entrepreneur training programs. E-Seed helps aspiring entrepreneurs launch their business, while Pro-Seed focuses on small business growth and planning. Now, FVTC has partnered with Differentiating Strategies, an organization devoted to provide strategy development and execution advice to senior-level leaders. Brauer is currently working with both organizations in planning her company’s road map for the future. FVTC remains a state leader in providing services to business and industry because of its mobilization of resources that keep industries competitive, lean, and up-to-date on advanced skills.

Fox Cities Chamber Business JULY 2012


featured story

Resilience to the Rescue for Stressed Employers and Employees Feeling stressed? We all experience it. A modest amount of stress – usually cyclical and offset by periods of relative calm and security – can be normal. But sustained high levels of stress can be hazardous to your health, leading to hypertension, strokes, heart attacks, diabetes, ulcers, and neck or low-back pain. In the workplace, stress can also affect work performance, personal and professional relationships, and even the employer’s bottom line. According to the Centers for Disease Control and Prevention’s National Institute for Occupational Safety and Health: Contributed by: Bruce Weiss, MD MPH, Senior Medical Director, UnitedHealthcare of Wisconsin

Keeping a sense of humor during difficult situations is a common recommendation from stressmanagement experts.

40 percent of job turnover is due to job stress

60 percent to 80 percent of on-the-job accidents are stress related

health care costs are 50 percent greater for employees with high stress levels

Wisconsin residents apparently know a thing or two about managing stress. According to UnitedHealth Foundation’s 2011 America’s Health Rankings®, Wisconsin ranks 8th among all 50 states when it comes to poor mental health days – days in which an employee is physically at work, but not fully productive due to stress and physical or mental health issues. The good news is that stress is manageable. Consider the following four categories of stress relievers: •

Biological Reactions - relaxation, meditation, and improved diet, exercise and sleep habits

Environmental Conditions - better time management, conflict management and delegating responsibilities at work and home

Individual Actions - assertiveness training, accepting criticism without overreacting and avoiding substance abuse

Workplace Changes - having a well-defined job, being clear about goals and priorities, being involved in worthwhile work, and adequate staffing

The goal of these practical steps is to create “resilience” in individuals and in the workplace, or having strength in the midst of change and stress, and the power to spring back and recover readily from adversity. Support from friends and colleagues is also important, while avoiding people and environments that drive negative attitudes also help. Research has shown that humor is another very effective mechanism for coping with acute stress. Keeping a sense of humor during difficult situations is a common recommendation from stress-management experts. Laughter not only releases the tension of pent-up feelings and helps keep perspective, but it appears to have actual physical effects that reduce stress hormone levels. According to the American Cancer Society, laughter can increase breathing, oxygen use, and heart rate, and also cause short-term changes in hormones and certain neurotransmitters. Continued ON the next page 16

Fox Cities Chamber Business JULY 2012

Psychologically, laughter also may act as a coping mechanism to reduce stress and psychological symptoms related to negative life events. In short, laughter can improve self-esteem and mental health while lowering levels of loneliness and depression.


So consider infusing some healthy, happy dose of laughter into your daily routine to reduce stress and improve your physical and mental health. For more tips on living healthy and to find laughter, check out “Laugh Rx” comedy segments at



Novatel Wireless MiFi® 4510 , Sonim Armor, Samsung Galaxy S™ or LG Ignite™ (after mail-in rebate)

The Conversations Small Business Owners Should be Having With Their Banker Financial Services

········· ··············· ··········· ·········· · · · · · · · · ·· ········ The financial world seems to get more complex by the ········ ········ · · · · · · · · ·····can ···· day, whether it’s new products or regulations, it ······· be a ·········· ··········· ·········· ···························································· full time job to try and sort everything out – not really an

option for someone who already has a job running their business. You should be getting regular advice on financial issues and tools available to you to help you better run your business, from online tools to manage the books to financial products that can protect your assets.

Mobile freedom, pocket size. Novatel Wireless MiFi® 4510

Fraud National statistics show that small and medium businesses are 31 percent more likely to be targets of fraud than a large business. You should be having frank discussions about safeguards to protect your business not only from fraud by someone outside the business, but from within as well. Best practices and products to secure your financial information and sensitive documents should be a regular part of your conversations.

LG Ignite™

Making the Smartphone Brilliant Samsung Galaxy S™

Ultra Rugged Sonim Armor

Green Bay, WI: Tues. July 24

Howard/Suamico, WI: Thurs. Aug. 2

DePere, WI: Wed. July 25

Appleton, WI: Sat. Aug. 4

East Town Mall, 2350 E. Mason St

Chicago St. Pub, 1950 Dickinson Rd

Green Bay, WI: Thurs. July 26 Bay Park Square, 2401 S. Oneida St

De Pere, WI: Tues. July 31

Cellcom Store, 1580 Mid Valley Drive

DePere, WI: Wed. Aug. 1

If your regular conversations with your financial partner don’t involve these topics, it may be time to consider other options. A community bank, with it’s local expertise, relationships and decision making, can help you steer a better path for your business success. Peter J. Prickett is the president and chief executive officer of First National Bank - Fox Valley. FNB-Fox Valley was recently named the top lender in its class by the U.S. Small Business Administration for loans made during the 2011 fiscal year. That financing helped with the creation of more than 90 jobs in Northeast Wisconsin.

Smart, Sleek & Essential

Cellcom Store, 1580 Mid Valley Drive

Cellular Systems, 11880 Velp Ave

Cellcom Store, 528 W. Northland Ave (*10 a.m. -5 p.m)

Appleton, WI: Tues. Aug. 7 Cellcom Store, W3178 Van Roy Road

Appleton, WI: Wed. Aug. 8 Cellcom Store, 3428 W. College Ave

Oshkosh, WI: Thurs. Aug. 9 Cellcom Store, 2241 Westowne Ave

Offers valid day of event only or while supplies last. For a complete list of events visit Activation at time of service, two-year service agreement and credit approval required. New line activation or qualified upgrade required. A line set up fee and early termination fee may apply. If applicable, the early termination fees may be reduced proportionately to the remaining months of the term of the agreement. Prices do not include taxes, fees or other charges. Universal Service Fund (USF) and regulatory and other recovery fees charged on all service lines. An E911 fee or Police & Fire Protection fee charged on all service lines. The amount or range of taxes, fees and surcharges vary and are subject to change without notice. See retail location or for details. Promotion offer subject to change. Free Novatel Wireless MiFi® 4510 requires subscription to Cellcom Broadband Internet Service. Service is not available in all locations. Use of data services is subject to the Acceptable Use Policy found at Free Sonim Armor available on MobileTies, US America or Unlimited calling plans with an unlimited Quik|TxT or 75MB data feature or higher for a minimum of three months. Free Samsung Galaxy S and LG Ignite after $50 mail-in rebate. Available on MobileTies, US America and Unlimited calling plans with a subscription to a 300 MB data feature or higher. Cellcom Visa Prepaid Cards are issued by MetaBank™ pursuant to a license from Visa U.S.A. Inc. This card does not have cash access and can be used at any merchants that accept Visa debit cards. Card valid through expiration date shown on front of card. While supplies last. No rain checks. Offer not valid with prepaid wireless service. Visit events for details. 30 Day Guarantee: If within 30 days you are not completely satisfied with Cellcom’s wireless service, pay for the services you have used and return the equipment in acceptable condition. Other restrictions apply. See store for details. LTE is a trademark of ETSI. Trademarks and tradenames are the property of their respective owners.

Fox Cities Chamber Business JULY 2012



new members

We welcome new members to the Chamber Academy Insurance Agency

Fox World Travel

New Horizons of Wisconsin

Al Huss Auto Body

Gordon Flesch Company, Inc.

Pieper Electric, Inc.

Mr. Jerry Cook 1918 N. McIntosh Dr. Appleton, WI 54914-2461 (920) 364-9360 Sponsor: Heather Wessley/Les VanOrnum INSURANCE Mr. Al Huss W2074 Lau Rd. Kaukauna, WI 54130-8611 (920) 788-3308 Sponsor: Heather Wessley/Les VanOrnum AUTO BODY REPAIR

Buca di Beppo

Ms. Trish Giordano 1190 N. Casaloma Dr. Appleton, WI 54913-9294 Sponsor: Heather Wessley/Les VanOrnum RESTAURANTS

Bumble Puppy Estate and Consignment Sales Ms. Janel Bedor 621 N. Westhill Blvd. Appleton, WI 54914-6511 (920) 213-0927 Sponsor: Dennis Korth CONSIGNMENT STORES

Career Works

Mr. Tom Sather 101 W. Edison Ave., Ste. 211 Appleton, WI 54915-1395 (920) 739-0940 Sponsor: Ron Zahn/Joanne Fischer CAREER/LEADERSHIP DEVELOPMENT

Community Clothes Closet Ms. Diane Bishop 1465-B Opportunity Way Menasha, WI 54952-1293 (920) 731-7834 Sponsor: Dennis Allar NON-PROFIT AGENCY

Eagle Creek Golf Club

Mr. Brian Hansen N3594 Market Rd. Hortonville, WI 54944-9131 (920) 757-1000 Sponsor: Joe Cahill/Rick Van Beek GOLF COURSE - PUBLIC

ExecuCars of the Fox Cities Ms. Georgia Anderson 3019 W. Spencer Street Appleton, WI 54914-5945 (920) 380-0872 Sponsor: Pam Hull TRANSPORTATION

Mr. Jeff King 4301 W. Wisconsin Ave. Appleton, WI 54913-6524 (920) 739-9779 Sponsor: Dawn Nowakowski TRAVEL AGENCIES - FULL SERVICE Mr. Jerry Davis 1110 W. Kennedy Ave. Kimberly, WI 54136-2206 (920) 944-3200 Sponsor: Beth Davis/Dawn Nowakowski OFFICE EQUIPMENT & SUPPLIES

Heid Music

Ms. DeDe Heid 308 E. College Ave. Appleton, WI 54911-5829 (920) 734-1969 Sponsor: Lisa Pikkiila MUSICAL INSTRUMENTS

Jensen Chiropractic

Dr. Ross A. Jensen 3525 E. Calumet St., Ste. 600 Appleton, WI 54915-4175 (920) 733-7888 Sponsor: Ron Zahn/Joanne Fischer CHIROPRACTOR

Lisa’s Pet Grooming & Little Paws

Ms. Lisa Hansen 3293 Highview Dr. Appleton, WI 54914-5708 (920) 954-6670 Sponsor: Heather Wessley/Les VanOrnum PET CARE & SUPPLIES

Madden Design

Ms. Patricia Madden 601 E. Hancock St. Loft 9 Appleton, WI 54911-5080 (920) 268-9857 Sponsor: Beth Davis/Dawn Nowakowski INTERIOR DESIGN

McG’s College Avenue

Mr. John Dougherty 205 W. College Ave. Appleton, WI 54911-5826 (920) 809-3565 Sponsor: Dennis Jochman/Vivian Huth BAR/RESTAURANTS

Modern Woodmen of America Mr. Richard D. Parks 39 Park Place, Ste. 200 Appleton, WI 54914-8289 (512) 785-0657 Sponsor: Dennis Joachman/Vivian Huth FINANCIAL SERVICES

MotionWorks Physical Therapy Ms. Jill Murphy 1158 Westowne Dr. Neenah, WI 54956-2175 (920) 215-2050 Sponsor: Ron Zahn/Joanne Fischer PHYSICAL THERAPY


Fox Cities Chamber Business JULY 2012

Mr. Patrick S. Riley 5700 Grande Market Dr., Ste. B Appleton, WI 54913-8406 (920) 967-6000 Sponsor: Ron Zahn/Joanne Fischer IT TRAINING SERVICES Mr. Cole Burich 2400 Industrial Dr. Neenah, WI 54956-4863 (920) 886-6800 Sponsor: Dennis Jochman ELECTRICAL CONTRACTORS

Safe Ship

Mr. Joseph Schroetter W3178 Van Roy Rd., Ste. D Appleton, WI 54915-4087 (920) 738-7233 Sponsor: Ron Zahn/Joanne Fischer TRANSPORTATION

Sai Ram Indian Cuisine

Ramakrishna Chalasane 253 W. Northland Ave. Appleton, WI 54911-2016 (920) 733-3003 Sponsor: Beth Davis/Dawn Nowakowski RESTAURANTS

Sangria’s Mexican Grill

Mr. Luis Vazquez 215 S. Memorial Dr. Appleton, WI 54911-5838 (920) 955-9755 Sponsor: Ron Zahn/Joanne Fischer RESTAURANTS

Sewing Systems, Inc.

Mr. Lee Kraus PO Box 2333 Appleton, WI 54912-2333 (920) 739-7055 Sponsor: Dennis Jochman/Vivian Huth EMBROIDERY

Toppers Pizza

Mr. Joe Kirschling 109 E. College Ave. Appleton, WI 54911-5710 (920) 730-7070 Sponsor: Heather Wessley/Les VanOrnum PIZZA

Total Floor Covering Inc.

Mr. Shane M. Lathrop 600 N. Westhill Blvd. Appleton, WI 54914-5783 (920) 735-9799 Sponsor: Dennis Jochman/Vivian Huth FLOOR COVERINGS

Now Relieving Pain in the Fox Valley

Advanced Pain Management is pleased to announce the opening of our new location at 2700 E. Enterprise Avenue in Appleton. At APM our goal is to relieve pain, restore function and renew hope for our patients. Offering advanced treatments for: Back & Neck Pain • Sciatica SI Joint Pain • Work & Sports Injury Joint Pain • Spinal Stenosis

Nileshkumar Patel, MD, MBA Board Certified Pain Management Board Certified Anesthesiology Cleveland Clinic Fellowship Trained Minimally Invasive Spine Specialist

Maurizio Albala, MD

Board Certified Pain Management Board Certified Anesthesiology Harvard & Tuft University Fellowship Trained

Scan the code with your smart phone to view a video or visit Need a code reader? Go to

• 888-901-PAIN (7246)

Fox Cities Chamber Business JULY 2012


economic development

Opening Day As a baseball fan (some would say fanatic) since childhood, I absolutely love the excitement associated with Opening Day. A new season, a fresh start, full of promise and with the same level of opportunity statistically as any other team in the league; I could argue that Opening Day should be a national holiday.

zontal logo

ked logo

Absent the pageantry and flyovers, I can feel the same level of heightened excitement and anticipation with regard to the Ignite Fox Cities economic development initiative. (Okay, perhaps I exaggerate a bit, but still … extremely exciting) Ignite Fox Cities, the Fox Cities Chamber’s new Economic Development Alliance, will develop three program areas intended to strengthen and expand the region’s primary job base: Contributed by: Larry Burkhardt, CEDO

1. Existing industry retention/expansion 2. New industry attraction 3. Entrepreneurial support While each is key to the local economy’s vibrancy and diversification, the Economic Development Alliance will focus its initial efforts on outreach and support to our existing companies. We believe that this strategy will pay the greatest dividends over both the short term and long term for the following reasons. First, it has been shown that as a statistical average across the country, some 70% of an area’s new primary job growth will come from the companies that have a history of local success. This makes perfect sense, particularly when one considers the fact that these firms have aggressive business development programs, R & D for new product development, local suppliers, and are focused on growing their bottom line. Couple this with the massive costs, general business disruption and potential loss of valuable staff that will typically be involved with a corporate relocation from one community to another; it becomes clear that an economic development effort can see its greatest return on investment from establishing and cultivating productive relationships with the companies in its own backyard. Ignite Fox Cities will work to become the area’s point of contact for local industry that needs assistance with business challenges such as workforce, financial, regulatory and other issues, as well as those with opportunities for growth and expansion. Our role will be to serve as a facilitator to provide access and coordinate delivery of business assistance resources that are available from a variety of area resource partners. We will strive to be problem solvers — utilizing the talents and expertise not only of our own staff, but also those of experts here and around the country, to the benefit of our local companies. We must also be aware of the fact that our local companies are regular industry attraction targets for the 5,000 or so economic development organizations around the country that are looking to expand their own job base. Those economic development groups that devote themselves entirely to attempts at bringing new industry into their front door — losing touch with the companies already within their own boundaries, can be caught flatfooted by the exit of local businesses leaving through the back door. 20

Fox Cities Chamber Business JULY 2012

president’s perspective Continued from page 3

In addition, existing companies will often serve as the community’s strongest ambassadors for those businesses that are considering a move into the area. If such a company wishes to get an accurate read on the competitiveness of an area, it will likely avoid making their first calls to the chamber of commerce, economic development corporation or the Mayor’s office; but will instead contact a local industry peer in order to assess that company’s experience. Typical questions from a prospective employer to their counterpart with a history in the area will include: •

Are you able to attract and retain quality employees, and what sort of salary and benefits are necessary to do so?

Will the local regulatory climate allow my company to successfully compete regionally, nationally and internationally?

Tell me about the quality of the local schools — schools that I will ask my employees to enroll their children in, and schools that will provide the pipeline for my future workforce.

We are actively engaging members in a Competitive Workforce Alliance that will focus on all of these challenges and will produce results that will significantly impact the success of our companies.

Legislative Affairs/Public Policy – We continue to advocate at the local, state and federal level on issues that affect our businesses in the region.

Professional Development – Many of our members look to us to provide them affordable, impactful training opportunities in leadership, professional and business development. Our Leadership Fox Cities program has expanded to include an Executive Leadership Program dedicated to newly recruited senior level management and their spouse to ensure strong connections to the community and retention, and a Youth Leadership Program that will launch in the fall for high school students to better develop their leadership skills and familiarize them with the workings of the region.

Member Services – We are all about our members, working for our members. Additional networking programs have been established, events have been revitalized to engage even more of our members, and a quarterly series is being established to help you better cultivate your business.

I have barely scratched the surface on the exciting initiatives here at the chamber, but I will be updating all of you each month. Please get engaged with your chamber. I guarantee you that you will not be disappointed and you will see direct rewards to your business and your professional growth.

The newly-created “Ignite Fox Cities” will pursue all avenues in order to progress toward its mandate of a larger, stronger and more diverse primary job base in the Fox Valley. As our initiative’s first effort, a solid existing industry program will position us for greater overall success.

Featuring All Heidelberg Equipment High quality short to mid run printing Magazines & Catalogs Sell Sheets & Brochures Specialty die cut items Pocket Folders Marketing & Mailing Services Postcards & much more 1718 E. Wisconsin Ave. Appleton, WI 54911 Phone: 920.735.6777 • Toll Free: 888.563.0400 •

Fox Cities Chamber Business JULY 2012


business of the month Employment Resource Group BUSINESS OF THE MONTH | JULY 2012 Employment Resource Group, Inc. (ERG) began ten years ago with an awareness that while people get jobs based on resumes, they keep jobs based on personality and how they integrate into company’s culture. ERG thrives on job creation impact. On average ERG contributes approximately $5-$9 million annually in new salaries to the state of Wisconsin. Most impressive, is that ERG performs all not-for-profit executive searches pro-bono as a gift to the community totaling more than $1,100,000 in free search fees to date.

Sharon Hulce


Sharon Hulce, President/CEO of Employment Resource Group, Inc. says this about her unique approach to business, “A business and community’s most valuable asset is the people within. Helping others

Fox Cities Chamber Business JULY 2012

to define their purpose, attain goals and become integrated into an organization has become our mission at ERG. We are proud of the emotional intelligence we have been able to share with our for profit and not-for-profit clients.” ERG has brought some outstanding new talent to our community as well as changing the culture for the better for area organizations. The number of businesses in our community that have been impacted by new people brought into their organization is over 1,000 to date. The Chamber proudly salutes Sharon and her team for being July’s Business of the Month.

out and about

Appleton Yacht Club

Festival Foods with Ambassadors


Catering & Banquet Facilities • • • • • • • •

Corporate Events Celebrations Weddings 2007 & 2009 Restaurateur of the Year Family Parties Off Site Catering for up to 2000 Beautiful Open Meeting Space Open Atmosphere with Windows on the River Approved Caterer for the Fox Cities Performing Arts Center & Gardens of the Fox Cities



920-731-7271 111 East Kimball Street

Fox Cities Chamber Business JULY 2012


accolades, advancements and announcements

accolades Dr. Susan May, president of Fox Valley Technical College, was appointed to serve on the National Association for Community College Entrepreneurship (NACCE) Board of Directors. The NACCE is the nation’s leading organization in promoting entrepreneurship training through two-year colleges. Chris Hanson, owner of Hanson Benefits, has been appointed to the Health Insurance Sharing Plan Authority Board (HIRSP), She joins four other newly appointed healthcare experts. Hanson, a Fox Cities Chamber of Commerce Athena Award recipient, brings over 25 years of health care and insurance experience. She is one of the founders of the Well City-Fox Cities initiative and is an endorsed agent for eight Chamber of Commerce organizations in Northeastern Wisconsin. She serves on the Board of Directors for the Wisconsin Employee Benefits Advisors (WEBA), Wisconsin Family Council and Community Impact. The mission of the HIRSP Authority is to provide access to high quality, affordable healthcare for all eligible Wisconsin residents. It includes 14 members, 13 of which are appointed by the Governor for three year terms. “These five people have all been active in their communities and truly care about the citizens of Wisconsin,” Governor Scott Walker said. “I look forward to working with them and I challenge them to use their time and talents to make healthcare available for all.” Coalesce, Inc., a strategic marketing and communications agency based in Appleton, was recognized by the National Advertising Federation with a silver national ADDY Award for the agency’s Sales Promotion Point of Purchase category entry. The Sales Promotion Point of Purchase entry is a custom sampling kit designed to showcase Coalesce client, Verdi® Olives, and assist the brand’s sales team as it pitches the authentic, Italian-import product to various retail partners. National finalists were invited to compete in the National ADDY Awards, including advertising agencies and other organizations from across the country. An esteemed panel of judges selected the winners, which were announced at an awards ceremony on June 5, 2012 in Austin, Texas. Before winning at the national level, Coalesce’s work was previously recognized at both the local and district levels, allowing the entry to advance to the national competition. “Our team is both honored and humbled for our work to be recognized among the best of the best in the advertising world,” says


Fox Cities Chamber Business JULY 2012

Lisa Piikkila, agency owner and creative director. “We could not enter these contests without our clients who put their confidence in our work; we share this honor with them.” William D. Goodman, CPA, president, Schenck SC in Milwaukee, Wis., is the recipient of the WICPA Distinguished Career Award. The Distinguished Career Award is given to members who have shown leadership, have made significant contributions to the profession and have outstanding records of service to the WICPA and the local community. “I believe the measure of a leader is the success of the people around them. During my involvement within the CPA profession and as a practicing CPA, I have had the great fortune of working with a number of extremely successful individuals. Receiving distinction through association with these fine professionals is wonderful yet humbling.” Goodman’s background includes over twenty years of client service and progressive administrative leadership experience in the Wisconsin public accounting industry. He joined Schenck as President in 2003. Prior to that, he was the managing partner of KPMG’s Milwaukee office.

advancements Omnni Associates’ staff earn professional engineering registration. Brian Epley and Matt Berg recently earned their Professional Engineering (P.E.) registration from the Wisconsin Department of Safety and Professional Services. Earning a P.E. requires specific education and experience, plus passing a comprehensive examination. P.E. designations demonstrate that you have mastered the knowledge, acquired the experience, and are committed to the highest standards of engineering practice. Mr. Epley is a structural engineer in OMNNI’s transportation group. His responsibilities include design and plan production for new bridges and rehabilitation projects. Mr. Berg is a transportation engineer with experience in the design of highways and roundabouts. The Fox Cities Chamber of Commerce and Industry is proud to welcome Larry Burkhardt as the new Chief Economic Development Officer (CEDO) of the Economic Development Alliance (EDA) through the Chamber. Burkhardt’s experience in economic development spans more than twenty years, and includes positions as President/CEO of Upstate Colorado Economic Development; the first President/CEO of the Nevada County Economic Resource Council, located in Grass Valley, California; and President/CEO of the Economic Development Association of

Longmont, Colorado. He is a Certified Economic Developer through the International Economic Development Council (IEDC), and a graduate of the University of Oklahoma’s Economic Development Institute. He holds a designation as an Economic Development Finance Professional through the National Development Council (NDC). While he was at Upstate Colorado, the area saw significant job growth, with several large corporate locations and expansions--including three Vestas Wind Systems factories, Leprino Foods, JBS, Abound Solar, Hexcel, Inc. and others. Overall, the primary employers that Upstate worked with, both new and existing, announced the creation of more than 7,300 new jobs and capital investment in excess of $2.3 billion during the six years that Burkhardt served as the organization’s President/ CEO. During the same time, the area was identified by Forbes Magazine as the #1 MSA in the country for five-year income growth; and by the Milken Institute as #10 in one-year job growth. Upstate Colorado led the State of Colorado in new employment growth throughout 2010 and for the first quarter of 2011. In this new role, Burkhardt will be responsible for creation, implementation and oversight of the Economic Development Alliance, the premier sub-region economic development entity through the Fox Cities Chamber of Commerce. He will initiate programs focused on attraction, retention, expansion and gardening of new and existing businesses within the region. Burkhardt began in his new role on May 17, 2012 and is in the process of relocating from Colorado. In the process of selecting the Chief Economic Development Officer, the Fox Cities Chamber of Commerce utilized the resources of Sharon Hulce and Employment Resource Group to facilitate the interviewing and hiring process. More than 50 resumes were accepted from local and national candidates in order to select the new CEDO.

announcements U.S. Cellular continues its investment in Winnebago County and Wisconsin by introducing a new retail store in Oshkosh. The store opens to the community June 4th, just in time for the recent release of 4G LTE service in the Oshkosh area, and features direct visibility from Highway 41. The new store at 1280 S. Koeller Road is approximately 2,387 square feet, nearly double the size of its former Oshkosh location at 1956 S. Koeller Road. The store’s expanded size and openconcept interior provides customers with improved access to U.S. Cellular’s service and retail areas, and its lineup of cutting-edge devices including BlackBerry™, Windows® Phone, and Android™-powered smartphones such as the

Samsung Galaxy S™ II, named Smartphone of the Year, as well as the 4G LTE Samsung Galaxy Aviator, wireless modem and mobile tablets including the 4G LTE Samsung Galaxy Tab 10.1. The new store will also be open extended weekday and weekend hours: Monday through Friday, 9 a.m. to 8 p.m.; Saturday, 9 a.m. to 7 p.m. and Sunday, 11 a.m. to 6 p.m. The store’s number will remain the same, 920-651-8980. Scheduled to open June 25, Buca di Beppo is set to have its first restaurant location at the Fox River Mall in Appleton, WI. The new Buca di Beppo location will feature seating for up to 175 guests. Staying true to the traditions that have made Buca di Beppo a popular casual-dining Italian restaurant group with more than ninety-four locations in the United States, Mexico and Europe, the restaurant will feature its signature quirky décor, complete with irreverent photographs, strings of multi-colored decorative lights, gingham tablecloths and over-the-top service. The Buca di Beppo Appleton menu will include generous portions of quality house-made cuisine including such favorites as freshly baked Lasagna, Spaghetti with Meatballs “as big as your head,” Spicy Chicken Rigatoni or Veal Saltimbocca. A comfortable bar with signature cocktails and extensive wine list will also be featured at the Appleton location. The Community Foundation for the Fox Valley region is offering several free information and training sessions for grant seekers this summer. To register to attend any of the sessions, please contact Pat Baer at or 920-830-1290. Brown Bag Lunch Series (Bring Lunch AND Your Questions) July 18, noon-1 p.m. — Community Foundation Office, 4455 W. Lawrence St., Appleton Discussion Topic — Collaboration: an informal discussion about what it means and how to think about collaborative initiatives. This is not a presentation. No special materials will be distributed. Come with your questions and ideas. August 22, noon-1 p.m. — Community Foundation, 4455 W. Lawrence St., Appleton Discussion Topic — Capacity Building: Learn more about planning grants to prepare for organization change or growth, or implementation grants if funding is needed to implement the outcomes of any planning process. This is not a presentation. No special materials will be distributed. Come with your questions and ideas.

Fox Cities Chamber Business JULY 2012


Experience the Fox Cities in a whole new way this summer and share your adventures on Pinterest! Pulse is hosting a scavenger hunt throughout the Fox Cities all summer long and you’re invited to participate. Join us for the kick-off event at the Superbowl to learn more. At the kick-off event, attendees will receive directions, rules and potential prizes to get you fired up for the competition. It will be a networking experience you’ve never had before. While attendence is not required to participate in the event, extra points will be awarded to those attending!


Tuesday, June 12th 5:15 – 5:45 p.m. — Registration, Networking & Food 5:45 – 8:00 p.m. — Fun “out of the box” bowling, and scavenger hunt details


Superbowl, 2222 East Northland Ave, Appleton, WI


Pulse Members: $10 Pulse Non-Members: $20 Price includes food, bowling shoes, bowling & registration for the hunt. A cash bar will be available. Thanks to Time Warner Cable for its generous donation of prizes to be awarded at the conclusion of the summer event series. Be sure to get in the game with the Fox Cities and watch for the release of the new Sherlock Holmes series “The Game of Shadows.”

PULSE is sponsored by:

s u h g u o runs thr ews to

Er reports and as-it-happens bCrereaskcinegntndelivers 24/7 A risv t~ ive watchdog only the Pos

From exclu your family, r fo ts n e v e d recreation an keep you current. to t local conten

All things Fox Cities. Every device. 24/7. Email or call 877.424.4924 to subscribe.

Fox Cities Chamber Business JULY 2012


Fox Cities Chamber Golf Outing August 14, 2012

Butte des Morts Country Club, Appleton 18 Holes of Golf • Lunch • Cart • Hors d’oeuvres Reception Shotgun Start at 11:00 a.m.

$150/golfer • $600/foursome All-In-One $800 (foursome + hole sponsorship) Hole Sponsorships $350

Thank you to our sponsors Premier


ur award-winning business services include a full range of accounts and options to meet all of your business’ financial needs. As a local, member-owned financial, your loan and deposit accounts are with someone you trust!

Stop in to find out how we can save your business time and money!

• SBA Preferred & SBA Express Lender • Local Lending Decisions • 401(k), SEP & SIMPLE Planning • Merchant Credit Card Services APPLETON

2626 S. Oneida St. 509 N. Richmond St. 2701 N. Ballard Rd. 455 S. Nicolet Rd. 1235 W. Spencer St.

FOX VALLEY TECHNICAL COLLEGE Appleton Campus, Entrance 10


W6089 Cty. Rd. KK


N1230 Cty. Rd. CB


125 E. Forest Ave. 2300 Industrial Dr. 1193 W. Winneconne Ave.


• Business Checking that Pays Dividends • Investment and Insurance Services • Free 24-Hour Online Account Access


2424 Westowne Ave. 1006 Royalton St. 1492 W. South Park Ave. NEW LONDON DE PERE 603 W. Wolf River Ave. 1700 Lawrence Dr. NICHOLS HOWARD W5644 Cty. Rd. F 2949 Riverview Dr.


1100 S. 30th St.

Call (920) 830-7200 or visit



POSTMASTER: Send address changes to: Fox Cities Chamber Business c/o Fox Cities Chamber of Commerce & Industry, Inc. PO Box 1855 Appleton, WI 54912-1855

Let the Name Calling Begin! Call Me “Drama Queen”

I’ve been called a “Drama Queen” all my life. I’ve always loved to pick out colors and decorate, so I guess “Drama Queen” is fitting. Whether it’s a dramatic entrance, or a more calming palette, I enjoy working with Keller clients to share my expertise and love of atmospheric design.

I am a face of Keller, and to make your next building project worry-free, leave the drama to me. I will do my best to get your project completed on time and within your budget. I am an Employee Owner, Project Manager, and Design/Build Expert. But don’t just take me at face value, call today and experience for yourself the difference that is Keller, Inc.

Construction Excellence Since 1960

1.800.236.2534 l Offices in the Fox Cities, Madison, Milwaukee & Wausau

Char, AKA “Drama Qu een” Interior Des igner Co-Owner See Char’s work at the following local businesses: Hoff Law, Capital Credit Union in Little Chute, Van Zeeland Manufacturing, Timbercrest Dental Center, R Spa, R.R. Donnelly in Menasha, Baye Dentistry, McNeilus Steel, Winnebago Oral Surgery Center, Kidzland II, and Veronica Tovar D.D.S. to name a few.


FACE of Keller

Fox Cities Busines Magazine  

July Issue

Fox Cities Busines Magazine  

July Issue