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302 9. John C. Bogle, “Common Sense on Mutual Funds.” Hoboken, NJ: Wiley, 2010. 331. Print. 10. Jay Franklin, Mark Hebner, “Advisor’s Alpha: The View from Vanguard.” IFA Articles, Jan. 27, 2014. http://www.ifa.com/articles/advisor_alpha_view_from_ vanguard 11. Rajeeva Sinha, Vijay Jog. “Fund Flows and Performance.” 1 Jan. 1998. http:// economics.ca/2005/papers/0387.pdf 12. John C. Bogle, “The Little Book of Common Sense Investing: the Only Way to Guarantee Your Fair Share of Market Returns.” Hoboken, NJ: John Wiley & Sons, 2007. 51. Print. 13. Geoffrey C. Friesen, Travis R. A. Sapp. “Mutual fund flows and investor returns: An empirical examination of fund investor timing ability.” University of Nebraska - Lincoln. 1 Sept. 2007. 14. Andrew Clare, Nick Motson. “Do UK retail investors buy at the top and sell at the bottom?” Cass Business School. 1 Sept 2010. http://www.cass.city.ac.uk/__ data/assets/pdf_file/0003/69933/Do-UK-retail-investors-buy-at-the-top-andsell-at-the-bottom.pdf 15. Jay Franklin, Mark Hebner, “The Value of Following IFA’s Advice”, IFA Articles, 1 Oct. 2014. http://www.ifa.com/articles/quantifying_value_portfolio_advice/ 16. John C. Bogle, “The Little Book of Common Sense Investing: the Only Way to Guarantee Your Fair Share of Market Returns.” Hoboken, NJ: John Wiley & Sons, 2007. 56. Print. 17. Morningstar. “Morningstar Index Yearbook 2005.” Morningstar, 12 May 2006. Web. 14 Nov. 2011. 2. http://indexes.morningstar.com/Index/PDF/ MorningstarIndexesYearbook2005.pdf. 18. John C. Bogle, “The Little Book of Common Sense Investing: the Only Way to Guarantee Your Fair Share of Market Returns.” Hoboken, NJ: John Wiley & Sons, 2007. 51. Print. 19. Jay Franklin, Mark Hebner, “The Value of Following IFA’s Advice”, IFA Articles, 1 Oct. 2014. http://www.ifa.com/articles/quantifying_value_portfolio_advice/ 20. Jay Franklin, Mark Hebner, “The Value of Following IFA’s Advice”, IFA Articles, 1 Oct. 2014. http://www.ifa.com/articles/quantifying_value_portfolio_advice/ 21. Jay Franklin, Mark Hebner, “The Value of Following IFA’s Advice”, IFA Articles, 1 Oct. 2014. http://www.ifa.com/articles/quantifying_value_portfolio_advice/ 22. Morningstar. “Morningstar Index Yearbook 2005.” Morningstar, 12 May 2006. Web. 14 Nov. 2011. 3. http://indexes.morningstar.com/Index/PDF/ MorningstarIndexesYearbook2005.pdf.

17. The 109% figure that was calculated in the Morningstar study occurred during a period when there was a high benefit to

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