Page 20

xx

basis for poor investment decisions, I could not remain silent. I knew I had found my mission in life, and I was determined to change the way the world invests. The world-wide web provided the perfect medium for my task. Just as in the movie “Network,” in which Beale used the airwaves to deliver his message, I leveraged the Internet to deliver mine. In 1999, I launched what is now ifa.com, a free and comprehensive site that contains thousands of dynamic charts, graphs, articles, podcasts, books and videos to help investors learn about the value of a passive advisor with a fiduciary duty to its clients, one who advises on investments that can better capture the returns offered by markets around the world. At the same time, I launched Index Fund Advisors, Inc. (IFA), a fee-only financial advisory firm that works with individuals and institutions to invest in risk-appropriate portfolios properly matched to each investor’s risk capacity. With nearly 40 employees, 1,900 clients and $2.3 Billion in assets under management (March 2014), IFA’s mission has begun to become a reality. This book incorporates the quality research and data that IFA uses to advance the financial futures of its clients. It is the same information I utilize daily to educate investors. Step by step, this book will lead you away from the pitfalls of active investing that threaten your long-term financial success and instead lead you toward a strategy that will efficiently put your money to work with the goal of providing you an all around better investing experience.

Index Funds: The 12-Step Recovery Program for Active Investors  

This book reveals the potential land mines and pitfalls of active investing and educates readers on the benefits of passive investing with i...

Read more
Read more
Similar to
Popular now
Just for you