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Contents Contents

# 2 / MAy 2016

• Editor’s Note

Contents 08 - 09

• Business Insider 

10 - 11

• Greek Yogurt: The Only Authentic

12 - 23

• Loukaniko: Traditional Greek Sausage

24 - 33

• Ready Meals Fast, Innovative and Delicious

34 - 39

• Unique Greek Ouzo

40 - 43

• Greek Olive Oil: Exquisite Character

44 - 49

• Once Upon an Olive

50 - 55

• Feta Cheese Takes Over the World

56 - 61

• Salted Fish Uncovered

• Avgotaracho: The Greek Answer to Caviar • Wonder Herbs: A Formula for Life • Summer Fancy Food Show 2016

• Award Winning Packaging Made in Greece • Greek Cuisine in World’s Top 10

• PLMA’s World of Private Label 2016 • Greek Soft Drinks

• Food Expo Greece 2016: Post Show Report • Halva: A World of Taste • What’s New

62 - 67 68 - 73 74 - 77 78 - 79 80 - 85 86 - 89 90 - 91 92 - 97 98 - 105 106 - 109 110 - 114


Megas Yeeros Makedonikos

In the most popular Greek restaurants around the world!

The most exceptional and delectable adventure of flavors that transcend throughout 5 continents

www.megasyeeros.gr Megas Yeeros


Feta cheese

Takes over the world From the processing facilities of Greek companies to supermarkets and stores all over the globe, Feta cheese has always been a big deal.

F

eta cheese lies at the very heart of Greek cuisine and for centuries Greeks have relied mostly on Feta as their main source of proteins. Up until 1898, when the first commercialization of the delicious cheese was registered in the island of Syros, Feta was produced and consumed locally in Greece. On October 14th 2002, Feta cheese was placed on the EU register of Protected Designation of Origin (PDO). As a result, Feta can only be made in Greece under specific circumstances and not in any other EU country. The importance of having Feta labeled as PDO is that it serves as a guarantee of quality and tradition. It not only helps establish Feta as a truly Greek cheese, but also protect consumers from similar products claiming the title

of “Feta” but having no relation whatsoever to the real, authentic Greek cheese. In addition to its PDO status, Greece has developed a dossier for the inclusion of Feta cheese, as an integral part of the Mediterranean Diet, in the UNESCO Intangible Cultural Heritage list. Feta cheese represents between 70 and 76 percent of the country's cheese exports. Marketing Feta is not an easy task. Especially when demand is constantly increasing, while other countries are trying to produce their own kind of “Feta” in an attempt to piggyback off its famous name. Even so, Greek Feta producers cater to a growing international clientele. In their efforts, the unique, superior quality of Feta produced in Greece serves as assurance for achieving even better results in the years to come.


Year of the

fish

Salted fish is a multi-million business with deep roots in Greek history and culture. Using quality raw materials, state-of-the-art facilities and production methods that go back millennia, local companies are winning an international clientele.

PHOTO: TSIMAS DELICATESSEN

C

By Thanassis Gialouris

ured fish is a big part of Greek culinary tradition. Whether air-dried, smoked, pickled or salted, fish is standard fare. As far as salted fish products are concerned, they have always played an important role in Greek culture. Ancient Greeks were already drying and salting fish thousands of years ago as a means of preserving the spoils of the sea –eating salted fish was a sign of wealth. According to Xenocrates, Strabo and Herodotus, among others, tuna, sturgeon, bonito, mackerel, and white grouper were some of the favorites. Over time, specific production cultures developed as traditions and skills were passed from generation to generation. With time, however, the ancient tradition of drying and salting fish declined in importance and although it did not

completely disappear, it remained dormant for decades. Nevertheless, it recently re-emerged stronger, with processing companies determined to invest in innovation and ready to combine traditional skills and methods with state-ofthe-art technologies and systems. Despite its limited size compared to other EU Member States, Greek processing of fishery and aquaculture products represents important sectors that add value and support the main productive primary sectors. Freezing and processing (filleting, salting, drying, smoking, marinating, canning) of fish are the main activities. In 2012, 147 active small and medium-sized fishery processing enterprises were in operation, employing 2,330 people. Today, the Greek salted fish industry is second only to Spain in terms of turnover, quality and export potential.


KARAGOUNIS BROS S.A. FISH PROCESSING COMPANY 2ND INDUSTRIAL ZONE OF VOLOS VELESTINO - GREECE PHONE: +30 24250.22018 / 23592 FAX: +30 24250.23747 EMAIL: info@karagounisbros.gr Website: www.karagounisbros.gr

Since 1950 ourr family ffamily company n named ny "HELLAS HELLAS ELL - KARAGOUNIS BROS SA" ELLAS A fo A" ffocuses cuses on the production The company applies a quality assurance system in HACCP which is structured according to the standard ELOT 1416:2000 and conforms with the requirements of national and Community legislation .

SOME OF OUR PRODUCTS SALTED ANCHOVIES SALTED HEADLESS SARDINES SALTED CHUB MACKEREL ANCHOVIES FILLETS SARDINES FILLETS TUNA (LAKERDA) FILLETS

MACKEREL SLICES SMOKED MACKEREL FILLETS SMOKED MACKEREL SMOKED HERRING FILLETS DOUBLE SMOKED HERRING


Lagoon Avgotaraho

Gold

Avgotaracho is the Greek answer to caviar. Combining millennia-long processes with the latest in technical developments, this unique delicacy has found its way to the plate of the most discerning food aficionados. By Vana Antonopoulou


Post Show Report 2016

3rd INTERNATIONAL FOOD & BEVERAGE EXHIBITION

An amazing experience! FOOD EXPO EXCEEDED MY EXPECTATIONS. IT WAS AN AMAZING TRADE SHOW! I AM EXTREMELY SATISFIED Hector A. Szulansky OTB FOODS INC. / CANADA

Your Mediterranean Food Experience !


T

HAN

n al

the delicious greek pita bread for souvlaki raditio pit

DMA

DE

ab read

NEW tradiona l taste

A complete range of products

CHASIOTIS SA

COMMERCIAL & INDUSTRIAL FOOD COMPANY 36, BICHAKI Str., RENTIS - ATHENS GREECE, TEL: +30 210 4829636, +30 210 9480146, +30 210 4901675

email: chasiotis@chasiotis.gr • www.chasiotis.gr facebook.com/chasiotis.greek.pita.bread


Ambrosia Magazine issue #2  

Fine food & drinks of Greece May 2016

Ambrosia Magazine issue #2  

Fine food & drinks of Greece May 2016