Our Mission: To inform and educate the public of all political and social issues relevant to them.
The Forum is a magazine that informs and reports on national and global issues which have some impact on virtually everybody who is likely to read the publication. This magazine is based out of Austin Texas and will have most of its readers in Austin. This is beneficial because of the vast cultural and political diversity in Austin that use and process this information differently.
Promotional Strategy: This QR code will be used to promote the Forum magazine. The QR code will be posted in public areas where it is likely to be seen and give people a chance to take a picture of it and follow the link to the Forum blog. Once transported to the Forum blog the person will be able to submit their opinions in the multitude of poles that the Forum blog offers. This fits in with the theme of the forum because everyone can contribute their opinions on whatever subjects come up, just as with the Roman forum or the modern computer forums. The posting of a QR code is simple and extremely inexpensive for and advertisement campaign. QR codes are not as common a sight as many other forms of advertising in the United States. This rarity will guarantee some automatic website visitors out of sheer curiosity for what the QR code is. The Forum advertising campaign will simply use peopleâ€™s curiosity to lure them to the advertisement and give them the opportunity to browse on the Forum blog when they are bored. This campaign can be mobilized in under an hour with the creation of a QR code and its posting in highly populated areas.
Editorial Calendar 1
Editorial Calendar: “Untitled Arizona Gun Control Piece” The situation in Arizona has led to a new discussion on arms control. This article examines and then evaluates the current standards on arms control, and describes recent attempts at reform. “Waiting for Superman-esque Piece” The documentary “Waiting for Superman” prevented a scathing critique of America’s flawed school system. This piece provides a deep analysis of the issue. “Gay Marriage-Interracial Marriage Comparison” There is a similarity between the fight to legalize gay marriage and the fight to legalize interracial marriage. This story provides an in-depth comparison of the two. “Daily Show Piece” A description of the new, informed student who gets their news from the Daily Show. “2012 Election Preview” A preview of all the possible GOP candidates, with an extra tidbit on Obama’s challengers. “Movie Reviews” Reviews of recent movies. Additionally, the magazine might provide music or television reviews. “Financial crisis affect on banking system” A piece on the banking collapse, and how it arose from the financial crisis. “Contemporary Anti-Semitism” A story about the shocking resurgence of anti-Semitism in the public debate.
Target Audience High school students, aged 14-18, with an advanced high school education, at LASA, enough income to purchase magazine, and an interest in other current event magazines like the New Yorker, the Economist, and Newsweek. Justification: Forum magazine is written and produced by students at the Liberal Arts and Sciences Academy. Students at LASA are in high school, aged 14-18, and are endowed with superb education. This kind of student is the target audience for Forum. Additionally, any Forum reader would be interested in current events. This is because Forum is a current events magazine.
Published on Feb 15, 2011