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WINTER 2011

INSIDE: Portmeirion Group 2 The Empowered Female Consumer 3 Shopping the Showrooms 4 Putting Out the Welcome Mat for Interior Designers 6 House Beautiful Creates Beautiful Tablescapes 7 Note from Laurie 8


F EAT U R E

Portmeirion Group: A Seismic Growth Spurt For Legendary Brands Uniting the United Kingdom’s most iconic tableware brands—Portmeirion, Royal Worcester, Spode and Pimpernel—into one showroom was a tremendous feat. And it was accomplished quite exquisitely, as those who shopped the group’s new Forty One Madison 19th floor location discovered during the Fall New York Tabletop Market. It was in early 2009 that Portmeirion acquired Royal Worcester and Spode, adding to its family of prestige products that also includes Pimpernel. This sudden, seismic growth spurt necessitated larger quarters. “Forty One is the only address in the only city where the Portmeirion Group could have its premier worldwide showroom,” said Lawrence Bryan, chief executive and president in the U.S. “We have visitors from all over the world, including Europe, China, England, South America, the Caribbean, and they all automatically head for Forty One Madison. Our American customers do the same. Spode Christmas Tree

There really is nowhere that compares.”

The swirl of excitement at Portmeirion during the October show was as much because of the new spacious digs as it was because of the U.S. launch of an ingenious new collection, A-Symmetry, developed by world-class chef Aiden Byrne for Spode. The chef was ”in the house” for the opening festivities, charming buyers as he explained the concept of his everyday dinnerware and oven-to-table cookware and fueling them with samplings of his recipes. The new Spode series is smart and shapely and, according to Bryan, is selling well overseas, even flying out the door of Byrne’s three restaurants in the U.K. Legendary patterns from Portmeirion—Botanic Garden and Pomona—enjoy a prominent showroom spot, as would be expected. But there’s still plenty of room for newcomers such as Lolita, a light-hearted, message-decorated collection of gourmet mugs, party plates, wine caddies and coasters.

Pimpernel Botanic Garden

“This new showroom has added 50% more space than what we had previously, so there’s plenty of room now to properly display the full breadth of the four brands,” said Bryan. The new space also incorporates private meeting rooms plus a kitchen area that’s perfect for Tabletop Show entertaining and other showroom events. “The recent Fall show was a great success for the Portmeirion Group. Our new product launches were well received and we exceeded our goals as far as new customers and new line placements were “Sophie Conran” for Portmeirion

concerned,” said Bryan. “We look forward to the next decade of success in Forty One,” he concluded. ON THE COVER:

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Aiden Byrne, chef and designer of A-Symmetry for Spode


SEMINAR

She’s the One:

The Empowered Female Consumer Forty One Madison served up another great “food-for-thought” New York Tabletop Show breakfast seminar when DailyCandy.com editor-at-large Dannielle Kyrillos discussed “Womenomics” and the impact of the empowered female consumer. If anyone knows this “spender gender”, it’s DailyCandy.com, which has built its own success over the past 10 years on dishing out shopping and trend advice to what now is more than 3.3 million subscribers, predominantly women. Kyrillos (who’s been appearing lately as a judge on Bravo Network’s Top Chef: Just Desserts) sent the 100+ seminar attendees away with plenty of valuable sound bites to digest on how to reach and leverage this new breed of shopper. Seminar attendees were rapt

Dannielle Kyrillos

Chew on these few compelling U.S. factoids:

Consider this menu of top-line suggestions:

 More women than men are graduating from college.

 These are women looking for what’s smart and new —

 Among entrepreneurs, twice as many are females.  85% of all purchasing decisions are made by women.  Women are about to overtake the workforce as the majority

among wage earners.  On average, women spend about 8.5 years of their

lives shopping.  Women are heavy mobile Web users and account for

60% of online shopping.  57% of Twitter users are women.  77% of women who read about a DailyCandy.com

recommended product will seek it out in a store.

depending on a trusted “friend” (brand) to find out what that great buy might be.  Make her feel that she’s an insider who’s made the discovery,

because she also likes to be the one who people seek out for “what’s new” tips.  Engage her via the Internet or through other communications,

keeping these tips in mind: – Be smart and stylish. – Be a better version of the ordinary. – Delight with the unexpected. – If there’s a great “story” behind the product (artisanal, vintage, etc.), tell it. – Keep your messages brief, succinct and impactful. – Include a call to action. – Be authentic. – Give her the reason or opportunity to share your message with others and spark a conversation. – Save her time, money and make her smile/laugh.

FORTY ONE MADISON

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SHOWROOMS

Shopping the Showrooms PHOTOS LEFT TO RIGHT: Arda Glassware owner Hussein Ozel prepares to cut the ribbon inaugurating his new 15th floor showroom with help from company president O. Mert Erkus, Veronika Erkus and Sudi Taleghani. Neiman Marcus Direct buyer Rupal Patel visited the Artland showroom where she met with Jimmy Martin, company president Mason Cheng, and Gregg Gershon. Maureen Farrell, senior director of Art de la Table, Hermes Paris, gave design journalist Elana Frankel a walkthrough tour of the brand’s newest patterns. What a peach Bridal Guide magazine was to provide yummy Southern hospitality-themed café treats throughout the Show. Steve Ritterman, senior director; Diane Forden, editor in chief; and Robin Zachary, creative director. Belk’s buyer Catherine Shaw (center) was “bowled” over by Denby USA’s latest, shown to her by Lynne Okulski, president & CEO, and Cheryl Hughes. Jack Kurilla, VP sales, Gibson Overseas, Inc., and Amazon buyer Hagen Adler get ready to discuss business. Visiting Herend master artist Laszlo Tarto signed a design for Traditional Home magazine’s Amy Bleier Long. It was Tarto’s first time in the U.S. Bormioli Rocco hosted a wine tasting. Enjoying a toast: Bormioli’s Laura Bianco; Tori Schofield of Linen Chest; Davide Sereni, Bormioli EVP & CFO; and Gino Andreoli, Linen Chest. Industry veteran Jerry Nardone set up shop on the 19th floor, establishing JMC Global and specializing in flatware. Kirsten Quatromoni of HomeGoods was one of his many visitors during the show. Cecilia Torró of La Mediterranea explains to Jenss Décor buyers Marsha Dautch and Diane Wexler that recycled glass has been fashioned into the vibrantly colorful and distinctive dinnerware and accessories from Spain.

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T H E N E W Y O R K TA B L E T O P S H O W ®

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APRIL 12 – 15, 2011

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OCTOBER 25 – 28, 2011


SHOWROOMS

PHOTOS LEFT TO RIGHT: Lenox CEO Peter Cameron, Bloomingdale’s DMM Michelle Israel, and Rudin Management executives Bill Rudin and daughter Samantha at the launch party for the new Donna Karan Collection. The Geary’s buying crew paid a visit to the Nambé showroom. Peter Behnke, Wendy Nelson and Tom Blumenthal of Geary’s with Matthew Jones of Nambé. James Synowicki (center) of Home Outfitters, Canada, was briefed on the newest designs from Nikko by Richard Ritchie and Tage Strom. Bed Bath & Beyond buyers shopped the Noritake showroom. Jun (Jimmy) Watanabe, president of Noritake’s Tableware Division; Audrey Stavish, BBB; Jay Fingert, Noritake; Joe Patrick, BBB; and Jim Vella, Noritake. Tim Riddle, CEO & president of Reed & Barton, greets Bloomingdale’s SVP/GMM Joe Laneve. Donald Trump was trumpeting his Trump Home Crystal Collection by Rogaska at a press conference in Rogaska’s 16th floor showroom. Chairman Leo Ivanjko was among the executives present from Slovenia, where Rogaska is based and where Trump’s wife, Melania, was born. Amy Goeken, VP sales, acquaints Macy’s buyer Lynn Canfield with Salt & Pepper, the hip tabletop brand that’s newly arrived from Australia and occupying a showroom spot on the 7th Floor. Alan Stark, of William Ashley, Canada, met with Stelton’s Nils Linbald and learned about the colorful new series by designer Paul Smith. The Danish company and its distinguished upscale housewares line have joined the Forty One family in a 16th floor showroom. In the new Vietri showroom on the 17th floor the mood was upbeat. Stacey Yobs, Vietri; Lisa Zampardi, Saks Fifth Avenue; Holli Nelson, Vietri; and Lindsay Reddington, Saks. Tuesday night was party night at Waterford Wedgwood Royal Doulton. Designer Vera Wang popped in for some of the festivities. She was joined by WWRD CEO Pierre de Villemejane, Bon Ton’s Erin Smith, and WWRD Americas VP Michael Craig. NEW YORK GIFT SHOW

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J A N U A RY 2 9 – F E B R U A RY 3 , 2 0 1 1 I

AUGUST 13 – 18, 2011

FORTY ONE MADISON

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NEWS

Putting Out the Welcome Mat For Interior Designers Forty One Madison teamed with Veranda magazine to host the first-

the Tabletop Show. From 6–8 p.m., the bubbly and bites came out

ever “Interior Designer Evening.” It was an occasion intended to

at a reception where the designers and participating manufacturers

help showrooms cast their nets beyond retail buyers and reach the

got to meet Veranda editors. Even EditorTV got in on the act,

specifying community who have residential clients, restaurants, hotel

broadcasting interviews from the event to its audience of 20,000

or yacht projects where tabletop is on the design menu.

interior designers nationwide and reminding them that Forty One

More than 24 showrooms put out their welcome mats as about 50

is a valuable resource when it comes to tabletop. Watch at

interior designers perused the building late Thursday afternoon of

editoratlarge.com.

Patrizia Baroncelli explained to designer Christopher Ong (center) and friend Alex Choong the concept of the new Richard Ginori “Metroquadro” collection by Paola Navone.

Veranda senior editors Catherine Davis and Eugenia Santiesteban with Mottahedeh owner Wendy Kvalheim and Bianca Irwin, Ricci Designs.

Veranda editor-in-chief Dara Caponigro (center) with Reger Designs associates Bettina Emden and Courtney Scherph.

The Interior Designer Evening was a scene to be seen at, with Veranda editors meeting and greeting guests and EditorTV filming interviews. 6

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Rockwell Group designers Linda Zarifi and Sarah Bartelt met Glenn De Stefano, President Dansk Brand and the Donna Karan Lenox Division.


LO B BY

House Beautiful Creates Beautiful Tablescapes House Beautiful editors brilliantly brought the monthly “Tablescape” pages of the magazine to life in the Forty One Madison Lobby. Each of the tables was an homage to a taste-maker personality. The imagination and inspiration at each setting set show-goers abuzz. Or maybe it was the “contact sugar high” from the Dylan Lauren/Dylan’s Candy Bar table?

House Beautiful senior editor Samantha Emmerling (seated) and vice president/publisher Kate Kelly Smith.

Bethenny Frankel This table celebrates the new mom of Real Housewives of New York City. A place is even set for baby Bryn. Contributing to the composition: Herend, Moser, Reed & Barton, Michael Wainwright and Waterford.

Dylan Lauren Though she’s Ralph Lauren’s daughter, Dylan Lauren is a star in her own right—crowned queen of Candyland as founder of Dylan’s Candy Bar. The riotous colors of her confections were the perfect match for tabletop products from DeVine Corporation, Jay Imports, L’Objet, Moser, Seguso, Thomas by Rosenthal, Villeroy & Boch and William Yeoward.

Debi Mazar This glam film and TV actress is a confessed homebody who opts for casual comfort without sacrificing class. Setting her table: Match, Riedel, Scafati & Co., Vietri, Waechtersbach and Michael Wainwright. FORTY ONE MADISON

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NEW YORK TABLETOP MARKET® April 12 – 15 October 25 – 28

NEW YORK GIFT SHOW January 29 – February 3

41 Madison Avenue, New York, NY 10010-2202 www.41madison.com 212-686-1203 A RUDIN BUILDING

PRESORTED FIRST CLASS MAIL US POSTAGE PAID NEW YORK NY PERMIT #947

August 13 – 18 (dates subject to change) Visit our website at www.41madison.com for regular updates and market events. Laurie Burns Senior Vice President, Director Esther Perman, Editor

From Laurie It’s on the mind of every business person around the world: What is the new American marketplace and how is my company positioned to capture its share of the #1 consumer market in the world? The October 2010 New York Tabletop Market revealed:  Retailers – specialty, department stores, independents, chains, large, small, high end, low end – attended with a positive outlook – they were buying and planning.  Women now account for more than 85% of all purchasing decisions – see the seminar highlights inside this issue.  Consumers are demanding value at all price points and are looking for quality, durability, longevity and “traditional with a modern twist”.  Five new showrooms opened doors here at Forty One Madison. Looking ahead to 2011, we are renovating another entire floor and will be welcoming another five or more brands at the April show. We look forward to welcoming you, too.

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Winter 2011 Newsletter