“Your suggestions showed great insight into future issues before we even knew about them.”
–Dave Warren, President
Blue Sky Airport Parking The problem As a new business, Blue Sky Airport Parking needed to introduce their company to the crowded airport parking market and drive people (no pun intended) to the lot. They reached out to Forty for help refining their brand, creating a unique customer experience, designing a website and custom reservation system, and marketing their facility. The solution Make parking fun with a new brand and website Forty began by working with Blue Sky to develop their brand and create a style guide for all their future design and marketing efforts. As their opening day approached, we began tackling their website, which needed to describe their competitive advantages in a cheerful way and allow customers to make reservations online. Reinvent the parking experience This philosophy of rethinking airport parking helped guide every step of designing their customer experience, website, and marketing. After questioning everything the competition does, we developed a brand, experience, website, and custom reservation system that truly changed the airport parking industry.
260 S. Arizona Ave., Chandler, AZ 85225
Make every touchpoint count In addition to a friendly and and helpful website, we collaborated with Blue Sky on nearly every element of the customer experience, from their advertising campaigns, marketing materials, and promotional materials all the way down to the shuttle music, signage, and ticket design.
| 480-788-2940 |
• Successful launch with overwhelming positive customer feedback • Significant brand awareness among frequent travelers from the Phoenix area
For over a decade, Forty has helped companies connect with customers on a psychological level through design.