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Fortune Character

The Ultimate Opportunity to reach Elite Chinese Consumers


Fortune Character

How to engage with 182,000 of the richest people in China Fortune Character is the leading luxury media group in China. Comprising Fortune Character Magazine, Fortune Character Club, Fortune Character Training and the Fortune Character Institute, it provides a mutually beneficial series of links between China’s wealthiest citizens and the global luxury business. Fortune Character was launched in 2008 by Yao Shifeng, a hugely successful Chinese entrepreneur who had previously founded the largest management consultancy firm in Shanghai, Solunar Group. His aim was to create a focus for the Chinese business elite, building on the emergence of a trend for the newly-wealthy to group together to seek exclusive lifestyle opportunities, chances to network and guidance on how to enjoy the fruits of their labours. Unlike other elite clubs in China, however, Fortune Character would operate across multiple locations and include secondand third-tier cities (where more than 50% 0f the country’s wealth is located) along with the usual first-tier ones. Today Fortune Character has offices in 13 mainland Chinese cities and reaches more than 182,000 consumers in 33 divisions, making it the biggest organisation of its kind in China. Membership is by invitation only and subject to strict wealth requirements. There are two levels of membership: VVIP for those worth more than $15 million and VIP for those worth $1-$15 million.There are currently more than 60,000 VVIP members. The membership is well-engaged and enthusiastic, as demonstrated by event-attendance: every year Fortune Character organises more than 100 events – everything from car launches to high-level business summits and fine wine tastings – varying in scale from intimate dinners for 10 to presentations to 500 or more members. Fortune Character’s reach in to the more ‘remote’ cities means it is frequently the sole conduit through which the wealthy have opportunities to access some of the trappings of success, making it hugely valuable to members and brands alike. Fortune Character has already helped some of the World’s biggest luxury brands to engage with elite consumers and enhance their market positions in China, including:

Source: Fortune Character China


Fortune Character Magazine Through its own magazine, also called Fortune Character, the club provides its members with a monthly means of learning about and accessing the rewards for success. Offering a compelling mix of news and features on luxury lifestyle, travel, education, property, wealth management, food and drink, etc., it serves as a trusted, effective and inspirational guide to enjoying life as one of the global elite. Fortune Character receives editorial contributions from some of the World’s best-known writers and business people and attracts advertising from the likes of Aston Martin, Bulgari, Chivas Regal, La Martina, Emirates, Hermes, Maurice Lacroix, Rolls-Royce,Vertu, Kiton, Princess, Sunseeker and Gulfstream Jets. Its content is a perfect reflection of the members’ lives and aspirations, but also challenges and excites them with new possibilities. Published twelve times a year, Fortune Character is personally mailed to all 182,000 members, usually at their primary residences. It provides an exceptional opportunity for luxury brands to connect with their current and future customers. In Every issue: Fortune Character Reading. Fortune Character Report. !()*!"+,!-

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● Property ● Travel ● Watches ● Wines & Spirits

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Fortune Character Print & Distribution Statement 2014 Fortune Characterâ&#x20AC;&#x2122;s standard issue print run is 183,000 copies, as confirmed by the three-page print certificate, which bears the official stamps of authentication, a scan of which is included below.

Of this, 182,427 copies are mailed directly to Fortune Character members at their primary addresses.The geographical breakdown of membership is as follows: Shanghai

37,930

Zhejiang (including Hangzhou, Ningbo)

Southwest (including Sichuan,Yunnan, Guizhou,Tibet and Chongqing) 12,643

25,287

Jiangsu (including Jinan,Weihai,Yantai)

Central China (including Hubei, Hunan, Henan and Jiangxi)

18,062

Shandong (including Nanjing, Suzhou, Nantong,Wuxi)

Northwest (including Ningxia, Xinjiang, Qinghai, Shaanxi and Gansu) 3,612

5,421

Total

Fujian (including Xiamen, Fuzhou)

5,417

Anhui (including Heifei,Wuhu, Anqing)

3,612

North China (including Beijing,Tianjin, Hebei and Shanxi)

28,899

Northeast (including Liaoning, Jilin, Heilongjiang and Mongolia)

19,868

South China (including Guangdong, Guangxi Hainan and Changsha) 16,256

Fortune Characterâ&#x20AC;&#x2122;s Offices

5,419

182,427

The remaining 573 copies are used for marketing purposes and as proof copies for advertisers. From time to time, Fortune Character will significantly increase the print runs of individual editions, both to enable additional distribution at events (e.g. the Fortune Character Luxury Summit) and for the publication of major reports which require a wider circulation to industry and government. Peak print runs have exceeded 400,000 copies on occasion.


Fortune Character - The Readers

Fortune Character readers are wealthy, well educated and discerning. They represent a huge opportunity for luxury owners. 67% of Fortune Character readers are considering buying Real Estate overseas 51% are seeking to purchase property for their children in overseas education

5% have spent more than $815,000 on a single luxury purchase* 12% have spent more than $326,000 on a single luxury purchase* 28% have spent more than $163,000 on a single luxury purchase*

47% undergraduate degrees

Reside in the 33 most economically-important cities in China

13% post-graduate degrees 18% MBA’s

0

5

10

15

20

25

2% have spent more than $1.6 million on a single luxury purchase*

47% have spent more thank $80,000 on a single luxury purchase*

25% of readers’ luxury purchases are for gifting 11% of luxury purchases are for investment purposes

40% of readers in real estate

30

35

40

30% of readers invest in art and antiques

Educated to 47% Undergraduate degrees 13% Post-graduate degrees 18% MBAs

21% of readers invest in commodities 0

5

10

15

20

25

30

35

40

67% of readers regularly shop online 84% of readers are not motivated by price (they buy on desire, not cost) 99% of readers are enthusiastic about experiencing new luxury brands and products Breakdown of Purchases by Catagory

89% business owners and entrepreneurs Average net worth around $15million US 92% worth in excess of $1.5 million US

22% Luxury Cars 35% Watches 13% Jewellery 12% Art 1% Yachts 1% Jets *Not including property 0 5 10 15

20

25

30

TopThings Chinese Millionairs SpendTheir Money On

35

Average age is 39 Male/female ratio is 70/30

1. Travel 2. Child’s Education 3. Daily Luxuries 4. Entertainment 5. Gift Giving 6. Collection

China’s best qualified audience of high and ultra high net worth individuals. Source: China Wealth Report - a survey of 3,754 high-net-worth Chinese consumers (FC members) carried out in 2012


Fortune Character - The Readers

Readers rely on Fortune Character to inspire and inform them as they make their most important lifestyle choices 80% are in favour of educating their children outside China: UK is preferred choice for schooling; USA top for university

67% collect fine wines and spirits

On average own 3 cars

Preferred leisure activities are travel, golf and swimming

Watches, jewellery, red wine, cars and Chinese art are the most collected articles

Average spend on flights and accommodation per trip was 짜RMB 190,000 / $30,000 per person

Take an average of 15 days holiday a year. FC members spend more $11.7 billion per year on overseas travel Source: China Wealth Report - a survey of 3,754 high-net-worth Chinese consumers (FC members) carried out in 2012

On average own 4 luxury watches.

91% travelled outside China in the past 12 months, Making an average 2.3 trips each. Booked 2.5million hotel nights


Fortune Character Advertising

67% collect fine wines and spirits.

安全、可靠、性能、创新以及 舒适——这是我们从不妥 协、从不忽视的最高标准, 也是成就湾流飞机全球标准 的原因。

+86 10 8535 1866 – HERMAN CHAI (蔡海文) | herman.chai@gulfstream.com +852 2918 1600

– PETER HOI (许建钿) | peter.hoi@gulfstream.com

ZS.GULFSTREAM.com

84%

of readers are not motivated by

price.They buy because of desire, not cost.

25% of luxury purchases are for gifting. !!"#$%&'

11% of luxury purchases are for investment purposes.

Source: China Wealth Report - a survey of 3,754 high-net-worth Chinese consumers (FC members) carried out in 2012


Fortune Character Advertising

67%

T H E

U L T I M A T E

V I E W

O F

H O N O L U L U

of Fortune Character readers are considering buying real estate overseas.

51% are seeking to 808.369.9600

purchase property for their children in overseas education.

WARDVILL AGE.COM

Obtain the Property Report required by Federal law and read it before signing anything. No Federal agency has judged the merits or value, if any, of this property. WARNING: THE CALIFORNIA DEPARTMENT OF REAL ESTATE HAS NOT INSPECTED, EXAMINED OR QUALIFIED THIS OFFERING. This ad is not intended to be an offer to sell nor a solicitation of offers to buy real estate in Ward Village development to residents of Connecticut, Idaho, New York, New Jersey, and Oregon, or to residents of any other jurisdiction where prohibited by law. No offering can be made to residents of New York until an offering plan is filed with the Department of Law of the State of New York. Ward Village is a proposed planned master development in Honolulu, Hawaii that does not yet exist. Photos and drawings and other visual depictions in this advertisement are for illustrative purposes only and do not represent amenities or facilities in Ward Village and should not be relied upon in deciding to purchase or lease an interest in the development. The Developer makes no guarantee, representation or warranty whatsoever that the developments, facilities or improvements depicted will ultimately appear as shown. This is not intended to be an offering or solicitation of sale. Exclusive Project Broker Coldwell Banker Pacific Properties LLC. Copyright Š2014. Equal Housing Opportunity.

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Fortune Character members own 4 luxury watches.

Fortune Character members booked

2.5 million hotelnights.

99% of readers are enthusiastic about experiencing new luxury brands and products. Source: China Wealth Report - a survey of 3,754 high-net-worth Chinese consumers (FC members) carried out in 2012


Advertising Rates

DPS Full Page

1 Issue

3 Issues

6 Issues

12 Issues

£27,700 £15,300

£26,200 £15,000

£25,000 £14,400

£23,500 £13,800

£38,500 £29,300 £20,500 £29,900

£36,700 £27,600 £19,500 £28,100

Premium Positions

IFC DPS IFC IBC OBC

£43,100 £32,500 £22,800 £33,200

£41,000 £30,900 £21,600 £31,500

Advertorials upon request. Composite Advertorial = £4,500 per insertion – 100-150 words + image + contact details Maximum number of composite advertorials per page is 6

Advertising Specifications Please supply artwork at 300dpi, CMYK, PDF Please ensure all fonts are embedded and that the file has the required 3mm bleed and crop marks. Fortune Character will not provide proofs for pre-designed advertisements. All measurements are width x height. Please note that film and bromide are no longer accepted.

Full Page Trim Size 227x 300mm Bleed Size 233 x 306mm DPS Trim Size 430 x 300mm Bleed Size 436 x 306mm Note: Please ensure a minimum of 7mm between text and trimmed edge Please email copy files (or ftp download links) to: production@fortunecharactermedia.com

Key Dates • Fortune Character is distributed on the 1st of the month • Artwork copy deadline is the 15th of the month prior to publication.

Contact For further information please contact: Fortune Character Media Limited 11-13 Charlotte Street, London W1T 1RH United Kingdom 818 West Nanjing Road, Shanghai P.R. China 200041 49 Locust Avenue, New Canaan, Connecticut CT 06840 USA E-mail: info@fortunecharacter.com Web: www.fortunecharacter.com


Advertising Rates ¥

DPS Full Page

1 Issue

3 Issues

6 Issues

12 Issues

¥277,000 ¥153,000

¥272,000 ¥150,000

¥250,000 ¥144,000

¥235,000 ¥138,000

¥385,000 ¥293,000 ¥205,000 ¥299,000

¥367,000 ¥276,000 ¥195,000 ¥281,000

Premium Positions

IFC DPS IFC IBC OBC

¥431,000 ¥325,000 ¥228,000 ¥332,000

¥410,000 ¥309,000 ¥216,000 ¥315,000

Advertorial upon request Composite Advertorial = ¥45,000 per insertion – 100-150 words + images + contact details Maximum number of composite advertorials per page is 6

Advertising Specifications Please supply artwork at 300dpi, CMYK, PDF Please ensure all fonts are embedded and that the file has the required 3mm bleed and crop marks. Fortune Character will not provide proofs for pre-designed advertisements. All measurements are width x height. Please note that film and bromide are no longer accepted.

Full Page Trim Size 227x 300mm Bleed Size 233 x 306mm DPS Trim Size 430 x 300mm Bleed Size 436 x 306mm Note: Please ensure a minimum of 7mm between text and trimmed edge Please email copy files (or ftp download links) to: production@fortunecharactermedia.com

Key Dates • Fortune Character is distributed on the 1st of the month • Artwork copy deadline is the 15th of the month prior to publication.

Contact For further information please contact: Fortune Character Media Limited 11-13 Charlotte Street, London W1T 1RH United Kingdom 818 West Nanjing Road, Shanghai P.R. China 200041 49 Locust Avenue, New Canaan, Connecticut CT 06840 USA E-mail: info@fortunecharacter.com Web: www.fortunecharacter.com


Advertising Rates $

DPS Full Page ½ Page

1 Issue

3 Issues

6 Issues

12 Issues

$34,615 $22,500 $14,600

$38,590 $21,375 $13,900

$35,500 $20,250 $12,650

$35,785 $21,014 $12,500

$56,950 $42,950 $25,007 $42,950

$55,885 $42,028 $29,694 $42,789

Premium Positions

IFC DPS IFC IBC OBC

$63,275 $47,337 $29,230 $47,715

$60,105 $45,330 $27,038 $45,330

Advertorials upon request. Composite Advertorial = $6,795 per insertion – 100-150 words + image + contact details Maximum number of composite advertorials per page is 6

Advertising Specifications Please supply artwork at 300dpi, CMYK, PDF Please ensure all fonts are embedded and that the file has the required 3mm bleed and crop marks. Fortune Character will not provide proofs for pre-designed advertisements. All measurements are width x height. Please note that film and bromide are no longer accepted.

Full Page Trim Size 227x 300mm Bleed Size 233 x 306mm DPS Trim Size 430 x 300mm Bleed Size 436 x 306mm Note: Please ensure a minimum of 7mm between text and trimmed edge Please email copy files (or ftp download links) to: production@fortunecharactermedia.com

Key Dates • Fortune Character is distributed on the 1st of the month • Artwork copy deadline is the 15th of the month prior to publication.

Contact For further information please contact: Fortune Character Media Limited 11-13 Charlotte Street, London W1T 1RH United Kingdom 818 West Nanjing Road, Shanghai P.R. China 200041 49 Locust Avenue, New Canaan, Connecticut CT 06840 USA E-mail: info@fortunecharacter.com Web: www.fortunecharacter.com

Source: Fortune Character China


Advertising Rates €

DPS Full Page

1 Issue

3 Issues

6 Issues

12 Issues

€32,100 €17,800

€30,500 €16,900

€28,900 €16,000

€31,666 €18,595

€45,100 €34,000 €31,100 €34,700

€49,454 €37,191 €26,276 €37,865

Premium Positions

IFC DPS IFC IBC OBC

€50,000 €37,700 €34,400 €38,500

€47,500 €35,800 €32,600 €36,500

Advertorials upon request. Composite Advertorial = €5,220 per insertion – 100-150 words + image + contact details Maximum number of composite advertorials per page is 6

Advertising Specifications Please supply artwork at 300dpi, CMYK, PDF Please ensure all fonts are embedded and that the file has the required 3mm bleed and crop marks. Fortune Character will not provide proofs for pre-designed advertisements. All measurements are width x height. Please note that film and bromide are no longer accepted.

Full Page Trim Size 227x 300mm Bleed Size 233 x 306mm DPS Trim Size 430 x 300mm Bleed Size 436 x 306mm Note: Please ensure a minimum of 7mm between text and trimmed edge Please email copy files (or ftp download links) to: production@fortunecharactermedia.com

Key Dates • Fortune Character is distributed on the 1st of the month • Artwork copy deadline is the 15th of the month prior to publication.

Contact For further information please contact: Fortune Character Media Limited 11-13 Charlotte Street, London W1T 1RH United Kingdom 818 West Nanjing Road, Shanghai P.R. China 200041 49 Locust Avenue, New Canaan, Connecticut CT 06840 USA E-mail: info@fortunecharacter.com Web: www.fortunecharacter.com


Advertising Rates Australian $

DPS Full Page

1 Issue

3 Issues

6 Issues

12 Issues

Aus$54,200 Aus$29,000

Aus$51,300 Aus$29,400

Aus$49,000 Aus$28,200

Aus$46,000 Aus$27,000

Aus$75,400 Aus$57,400 Aus$40,100 Aus$58,600

Aus$71,900 Aus$54,000 Aus$38,200 Aus$55,000

Premium Positions

IFC DPS IFC IBC OBC

Aus$84,400 Aus$63,700 Aus$44,700 Aus$65,000

Aus$80,300 Aus$60,500 Aus$42,300 Aus$61,700

Advertorials upon request. Composite Advertorial = Aus$8,800 per insertion – 100-150 words + image + contact details Maximum number of composite advertorials per page is 6

Advertising Specifications Please supply artwork at 300dpi, CMYK, PDF Please ensure all fonts are embedded and that the file has the required 3mm bleed and crop marks. Fortune Character will not provide proofs for pre-designed advertisements. All measurements are width x height. Please note that film and bromide are no longer accepted.

Full Page Trim Size 227x 300mm Bleed Size 233 x 306mm DPS Trim Size 430 x 300mm Bleed Size 436 x 306mm Note: Please ensure a minimum of 7mm between text and trimmed edge Please email copy files (or ftp download links) to: production@fortunecharactermedia.com

Key Dates • Fortune Character is distributed on the 1st of the month • Artwork copy deadline is the 15th of the month prior to publication.

Contact For further information please contact: Fortune Character Media Limited 11-13 Charlotte Street, London W1T 1RH United Kingdom 818 West Nanjing Road, Shanghai P.R. China 200041 49 Locust Avenue, New Canaan, Connecticut CT 06840 USA E-mail: info@fortunecharacter.com Web: www.fortunecharacter.com

Fortune Character Rate Card 2015  

Media information and rates for Fortune Character Magazine - the magazine of the leading wealth club in China and gateway to 182,000 of the...