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Piccadilly Papers @fox ypheasant1

@nelliepot

Good Things Never End

@liit tlevillagehouse

@clifton_cot tage_candles

“Where there’s food, there’s waste. Because however hard one tries to re-use or recycle every last scrap, something always remains, regardless of whether it’s at home or in a store the size of Fortnum’s. We all buy too much sometimes, especially at the supermarket, where we seem to be bedazzled by falling under the ever-beguiling spell of Buy One, Get One Free. Or some other equally empty offer.” @a_davis28

We need to buy more carefully, cook more knowingly, and not unthinkingly throw everything away the moment it reaches its end of life.

@vernissagep

@sophiekeath

So this month, we celebrate the ways in which we can all be more resourceful and imaginative. In the words of our friend and the Fortnum’s Cook Book author Tom Parker Bowles:

@rosiepearmain

And in the same spirit, our customers have been re-using and reimagining the glorious things we make ever since. That’s why our hampers become homes for happy puppies once the delicious contents have been devoured, and why our tea caddies swap tea leaves for flower petals as they begin their afterlives as plant pots.

@jamesadouth

A little-known fact is that we got our start selling half-burned candles from Queen Anne’s palace back in 1707.

So dig in. “Waste not, want not” never tasted and looked so good. Printed on 100% recycled paper using vegetable inks. Make it a happy ending and recycle your copy of Piccadilly Papers once you’ve devoured the contents.

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F O RT N U M A N D M A S O N . CO M

Share your re-love with us @fortnums #fortnums

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Profile for Fortnums

Piccadilly Papers Issue 1