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b r a g g . a r m y m w r . c o m


OUR BRAND Fort Bragg Family and MWR plans, produces, promotes, and manages world-class programs for those who serve, including a host of recreation, sports, entertainment, travel, and leisure activities. When you join our ranks and reach these coveted target markets, you’ll also directly support exceptional programs for military members and their families.

Millions of military Service Members, Retirees, and their Families count on our programs to boost their quality of life throughout the United States and around the world.

Align your brand with the Strength of Fort Bragg.

Reach more than 274,000 Soldiers, Family Members, Retirees, and Civilians.

Support valuable programs for those who serve.


DEMOGRAPHICS W h a t ma kes our c o nsumers so c ompelling? THE MILITARY COMMUNITY:

18%

3%

ACTIVE DUTY

HAS TIME FOR LEISURE Soldiers earn 30 vacation days a year.

44%

IS YOUNG

5%

RETIREES & FAMILY MEMBERS

DOD CIVILIAN EMPLOYEES

2% DOD CONTRACT EMPLOYEES

58% of Active Duty Soldiers are younger than 30, and the average age is 29.

MOVES AROUND

RESERVE & TDY TRAINING MILITARY

28% ACTIVE DUTY & RESERVE FAMILY MEMBERS

IS SMART

MARKET SIZE

Approximately 29% of Armed Forces personnel1 were geographically mobile between 2011 and 2012, versus 12% of employed citizens. HAS MONEY TO SPEND Soldiers typically have more disposable income due to a comprehensive benefits package including housing, medical, dental, etc.

TH E T O T AL FO R T B R AGG M ARKET 3

Army Soldiers are well educated. The G.I. Bill provides them and their families opportunities for further education.

Active Duty Reserve & TDY Training Military DoD Civilian Employees DoD Contract Employees Active Duty & Reserve Family Members Retirees & Family Members Total Fort Bragg Support Population

AVERAGE MONTHLY PAY2

47,319 8,500 14,190 5,590 77,524 121,494 274,977

$4,329 Enlisted Soldiers

$8,812 Officers

1

2010-2014 American Community Survey 5-Year Estimates (census.gov)

2

DMDC “Custom Data” Provided – September 2016. Includes housing allowance incentives.

3

Fort Bragg ASIP COP Data (31 July 2017)


ADVERTISING

Commercial Advertising offers the opportunity to display your company’s information in a variety of ways throughout the installation inside our Family and MWR facilities. The awareness of advertising is powerful. By partnering with Family and MWR you will see a difference.

E X A M P L E S

O F

A D V E R T I S I N G

O P P O R T U N I T I E S :

Family and MWR Website │ Fort Bragg Family and MWR Facebook │ Family & MWR Insider Digital Displays │ Banners │ Posters │ Window Clings │ And More!


DIGITAL ADVERTISING Go digital with Fort Bragg Family and MWR! DIG ITAL M E D IA D IS P L AYS

W E BSI T E bragg.armymwr.com 200,000 monthly page views

Family and MWR’s website, bragg.armymwr.com, is a one stop for all details regarding our programs, activities and facilities. With over 200,000 page views per month, your run-of-site ad is sure to be seen.

40 locations Reach your customers through our 40 Digital Media Displays located in various Family and MWR facilities. Ads can be static, animated, GIF or commercial video without sound.

SOCI AL ME DI A POST S

F AMILY & M W R IN S ID E R

Family and MWR Facebook Page over 50,000 followers

Family and MWR eNewsletter over 6,000 subscribers

Find your next customer through the Fort Bragg Family and MWR Facebook page. Share your story with a tag to your Facebook page as a way to engage new customers. Space is limited to one post per week per company.

This monthly e-newsletter provides Fort Bragg Soldiers and Families with information on upcoming events and activities. Price includes a banner ad in the Insider for one month with a link to your website.

1 MONTH

3 MONTHS

6 MONTHS

12 MONTHS

Website (Leaderboard)

$600

$1,650

$3,000

$5,400

Website (Sidebar)

$600

$1,650

$3,000

$5,400

Digital Media Displays

$600

$1,650

$3,000

$5,400

Social Media Posts

$350

$700

N/A

N/A

Family & MWR Insider eNewsletter

$250

$500

N/A

N/A

TYPE OF ADVERTISING JPG file type under 100 KB – 728 px wide x 90 px tall JPG file type under 100 KB – 300 px wide x 250 px tall JPG file type under 1 MB – 1500 px wide x 844 px tall JPG file type under 25 MB – 1200 px wide x 628 px tall – 1 post per week JPG file type under 4 MB – 600 px wide x 90 px tall


IN FACILITY ADVERTISING Family & MWR Facilities

1 MONTH

3 MONTHS

6 MONTHS

12 MONTHS

Banners

$500

$1,350

$2,400

$4,200

Large Format Banners

$750

$2,100

$3,900

$7,200

$1,000

$2,700

$4,800

$8,400

NA

NA

$3,900

$7,200

Posters

$250

$600

$1,050

$1,800

Clings/Decals

$300

$750

$1,200

$1,800

TYPE OF ADVERTISING 3’ tall x 5’ wide indoors only - larger than 3’ tall x 5’ wide

Large Format Fence Banners

outdoors only - larger than 3’ tall x 5’ wide

Counterwraps

prices may vary depending on size 22” wide x 28” tall up to 3’ wide x 4’ tall – window, wall or floor

Pricing based per facility. Advertiser produces and mails all materials.


IN FACILITY ADVERTISING Advertise with us!

Soldiers, Families, Retirees, and Civilians visit Fort Bragg Family and MWR facilities. You can get the word out about your business inside our buildings. Advertising opportunities are available through a variety of options inside and outside our facilities.

1 MONTH

3 MONTHS

6 MONTHS

12 MONTHS

Lane Sweeps

N/A

N/A

$600

$1,100

Dasherboards

N/A

N/A

$2,750

$4,500

Golf Scoreboard

N/A

N/A

N/A

$2,400

Tee Markers

N/A

N/A

N/A

$3,000

TYPE OF ADVERTISING 4” tall x 50” wide – 6 lanes per facility – available at Airborne & Dragon Lanes only 3’ tall x 5’ wide – available at Cleland only 1’ tall x 4’ wide – includes Stryker & Ryder Golf Courses price per hole – includes Stryker & Ryder Golf Courses

Pricing based per facility. Advertiser produces and mails all materials.


SPONSORSHIP

Commercial Sponsorship offers the opportunity to present your company’s message in a variety of creative ways to the military community. Sponsorship gives you direct access to our customers and helps you build goodwill, as well as brand recognition among this loyal and growing market.

E X A M P L E S

O F

S P O N S O R S H I P

O P P O R T U N I T I E S :

Children & Family Events │ Single Soldier Programs │ Sports & Fitness Events Special Events │

And Much More!


SPECIAL EVENTS Fort Bragg Family and MWR gives Soldiers and their Families a variety of entertainment options to participate in during their off-duty hours. From the small to large-scale programs, they are designed to improve the overall quality of life for our Soldiers and their Families. Most events are open to the general public.

Family and MWR Special Events* include the following:

Fort Bragg Fair

Renaissance Faire

July 4 Celebration

Tree Lighting Ceremony

th

*Special events are added throughout the year.


SPORTS & FITNESS

Fort Bragg Family and MWR helps our Soldiers and their Families stay fit while having fun throughout the year. From competitive events to recreational fun, Family and MWR offers something for everyone.

Family and MWR Sports & Fitness events include the following:

Monthly 5Ks

CG Golf Scrambles

Tough Turkey Shoots

Fort Bragg 10 Miler

Monthly Golf Tournament

All American Marathon


CHILDREN & FAMILY

Having fun things to do with the kids is always important to parents. Fort Bragg Family and MWR helps keep kids active throughout the year with programs and events for all ages.

Children & Family events include the following:

Teen Big Game Party

Movie Nights

Halloween Carnival

Summer Reading Program


BOSS The Fort Bragg Better Opportunities for Single Soldiers Program (BOSS) supports the overall quality of life for the 29,000 plus single and unaccompanied Soldiers on the installation. The BOSS Program provides an opportunity for Single Soldiers to participate and contribute to their community and gives the individual a sense of responsibility and involvement.

BOSS events include the following:

Monthly Council Meetings

BOSS Thanksgiving

BOSS Activities

BOSS Got You Covered


OUR REVIEWS A great reason to work with Family and MWR is our overwhelming support from our customers: “MWR has so many things for families to do and great volunteer opportunities” – Crystal B. “Great events! Always have something for the family! Love all their facilities.” – Teresa T. “Great people and a great organization with a purpose” – Josh B. “This is a great program with more events coming in the future.“ – William C. “Love the availability of activities and events that are offered.“ – Jen Z.

Customer feedback from Fort Bragg Family and MWR Facebook Customer Reviews. (fb.com/fortbraggmwr)


Profile for Army Family and MWR

Fort Bragg Family and MWR Sponsorship and Advertising Opportunities - FY20  

Fort Bragg Family and MWR Sponsorship and Advertising Opportunities - FY20

Fort Bragg Family and MWR Sponsorship and Advertising Opportunities - FY20  

Fort Bragg Family and MWR Sponsorship and Advertising Opportunities - FY20

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