SMART FINANCIAL CENTRE
Performances announced to date at the Smart Financial Centre at Sugar Land include: Jerry Seinfeld January 14 Don Henley January 15 Dirty Dancing – The Classic Story On Stage January 20-22 An Evening with Dave Matthews & Tim Reynolds January 25 Reba McEntire January 27 Kristin Chenoweth: The Art of Elegance January 28 Dancing with the Stars: Live! – We Came to Dance February 6 Sting: 57th & 9th Tour February 23 Spend the Night with Billy Crystal February 25 The Lumineers: Cleopatra World Tour 2017 March 2 ELVIS LIVES March 3 The Illusionists – Live From Broadway March 11 Tony Bennett March 14 The Avett Brothers March 31 Bastille: Wild, Wild Tour 2017 April 6 Steve Martin and Martin Short: An Evening You Will Forget for the Rest of Your Life April 7 Chris Rock: Total Blackout Tour 2017 May 13 Celtic Woman: Voices of Angels May 20 AC2 : An Intimate Evening with Anderson Cooper and Andy Cohen December 2
(Photo by Joe Southern)
Dirty Dancing cast members Lindsey Hailes, left, and Jordan Edwin André perform a sample of the song “(I’ve had) The Time of My Life” during a media preview of the new Smart Financial Centre at Sugar Land last Wednesday.
SMART FINANCIAL, continued from page 4
“Smart Financial Centre at Sugar Land is an example of one of the many ways Smart Financial Credit Union gives back to the communities we have proudly served for more than 80 years,” said Susan Chapman, VP Marketing Strategy/CMO, Smart Financial Credit Union. “With its high-tech, high-touch features, The Hub was designed to complement Smart Financial Centre at Sugar Land’s innovative design. The Hub will provide a fun, interactive experience including a common space to congregate, relax and recharge, while educating visitors about the benefits of credit union membership.” Mercedes-Benz of Sugar Land is another notable sponsor as the official automotive sponsor. The partnership includes a luxury lounge for suite and premium seat holders, the Mercedes-Benz of Sugar Land concert series, automotive displays, audience engagement opportunities such as interactive kiosks and test drive events, and exclusive reveal events to showcase new Mercedes-Benz models. Silver Eagle Distributors and its family of brands also secured a multi-year sponsorship, including the naming of Bud Light as the official beer of Smart Financial Centre. The sponsorship will also include a concert series presented by Bud Light.
January 2017 H Fort Bend / Katy Business Journal
Smart Financial Centre at Sugar Land will feature top-of-the-line concessions including Rockin’ & Roastin’ coffee from Aerosmith drummer Joey Kramer. The fresh, organic coffee will be brewed and served onsite at each of the concession locations in the Centre, the Grand Suites and the Mercedes – Benz of Sugar Land Lounge. The coffee will also be available at a unique, rock ’n roll-themed coffee cart in the lobby that has been custom designed for the venue. The Centre recently announced a five-year partnership with Memorial Hermann Sugar Land Hospital. As the official healthcare partner, Memorial Hermann Sugar Land will sponsor on-site medical services and a first aid clinic that will be available to all entertainers and patrons of the performance venue. Other sponsors for the facility include Silver Eagle, Think Energy and PepsiCo. Smart Financial Centre will fill the region’s void in attracting large-scale, national performances and position Sugar Land as a destination location for culture and entertainment. It follows the installation of Constellation Field, home to the Sugar Land Skeeters. ACE SL, LLC and the City of Sugar Land broke ground on Smart Financial Centre in December 2014. Linbeck Group, LLC is serving as the construction manager for the facility, which was designed by Martinez + Johnson Architecture.