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For Seniors Only! Newsworthy vs. Advertisement Guidelines 2013-2014 The Winston-Salem Chronicle and the Forsyth County Aging Services Planning Committee, Senior Power Think Tank maintain a clear separation between news/ editorial content versus advertising. We believe that advertisements should contribute and be consistent with the overall reader experience. All claims in ads must be adequately substantive.

Questions to ask when deciphering between News and Advertisements: Is the main purpose of the event to raise money? Advertisement Is the main purpose to entertain, engage or educate people? News Is the word “fundraiser” used anywhere in the text? Advertisement Is there a fee involved and if so, does it strictly cover the cost (or part of the cost) of the program or is the organization receiving a profit? Profit=Ad Is the organization presenting the event in “business” for this purpose? Needs to be determined on an individual basis Is the organization holding the event to draw people into their business? Usually an Advertisement

Advertising versus Ads in Disguise

Advertising - Form of communication used to encourage or persuade our readers to continue and/or take new action with the desired result being to drive consumer behavior Advertising in Disguise - It tells stories. It offers in-depth information, entertainment and education. The content component to an advertising campaign offers our readers the opportunity to voluntarily do more, keeping in mind the specified advertising rates.

* Pricing Structure: Full page ad: $975 (9.889" x 9.889") ( + $97.50= $1,072.50) Half page ad: $550 (9.889" x 4.94") ( + $55= $605) Quarter page ad: $360 (4.94" x 4.94") ( + $36= $396) Eighth of a page ad: $250 (4.94" x 2.47") ( + $25= $275) * 10% off when in contract for 6-12 months * 20% off when in contract for 12 months or more 10% off = Full page ad: $877.50 ( + $87.75= $965.25) Half page ad: $495 ( + $49.50= $544.50) Quarter page ad: $324 ( + $32.40= $356.40) Eighth of a page ad: $225 ( + $22.50= $247.50) **********(10% addition for ad construction)************

We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect or counter-promote our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy. These guidelines are subject to change at any time.

For further information, questions or concerns please contact: Lucy Shaffer Advertising Representative The Winston-Salem Chronicle 336-722-8624 ext.109 Vicki Poore Administrative Assistant Aging Services Planning Committee 336-703-3883

For Seniors Only Publication Guidelines  

Is it news or is it advertising? How we tell the difference

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