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FORREST HUU TA

IX L ies o n F ire

Lies on Fire OBJECTIVE

DIRECTOR

CLIENT

MATE is an underground shoegaze artist whose selfreleased work has been described as emotionally driven and thought provoking. Her lyrics juxtapose dark themes of abandonment and nostalgia with strong emotions of sexuality and power. She cites her aesthetic influences as 1980s goth bands, French New Wave cinema, and contemporary doom and dream pop. Lies on Fire, the latest studio album by MATE, features a collector’s edition box made especially for fans.

Sean Bacon Bradford Prairie

MATE

COLLABORATOR

SPECIAL THANKS

Cynthia Abril

Eve Rios Eduardo Trejo

DISCIPLINES

SECTORS

▯ Advertising

Arts & Culture

Banking & Finance

DIRECTION To reference the themes of empowerment and emotion present in Lies on Fire, the color red is used throughout the brand for its strong and provocative presence. Photography, shot with red-gel lighting, has a somber, yet passionate tone. The positioning of the MATE logo speaks of a disregard for order, but is grounded by circular elements. The Roslindale typeface was chosen for its strokes and terminals, which are reminiscent of Old English display fonts found in goth and metal culture. The title of the album references the end of deception and the rise of empowerment.

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Branding

○ Editorial

▯ Entertainment

○ Environmental

○ Illustration

○ Hospitality

○ Interaction

○ Non-Profit

○ Motion

○ Publishing

▯ Packaging

○ Retail

▯ Print

○ Technology

Food & Drink

Profile for forresthuuta

SERIES ONE by Forrest Huu Ta  

forresthuuta.com

SERIES ONE by Forrest Huu Ta  

forresthuuta.com

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