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CONCEPT STORE: Modular Convenience Store


Standard Definition A shop with extended opening hours, stocking a limited range of household goods and groceries.

PROBLEMS Manpower

Limited hours

Logistics

Operations

- OXFORD DICTIONARY


Through the collaboration of various multi-disciplinary studios (interior design, technology, branding, user experience and business transformation) in Formwerkz, Comma is an integration of design, and technology for a seamless shopper experience.


Comma, branded as a convenience store, becomes more apt. The standard definition of comma is “a mark of punctuation … is accompanied by a slight pause …”. And Comma, as convenience store is just that: it provides a little space away from the hustle and bustle for its customers to rest and recharge.


ZERO-TOUCH ENGAGE

FACIAL RECOGNITION

STRESS-FREE BROWSING

HASSLE-FREE PAYMENT

EXIT THE STORE

Door to the store opens after verifying the user’s identity.

Shop without worrying about tracking devices in the store

No need for your mobile phone or wallet to make payment

Door opens when all items have been paid for


INTERIOR

EXTERIOR The interior is filled with warm woodsy textures to mirror the warmth in its exterior design.

For consistency and familiarity to the brand, the motif of a house is used throughout all stores, be it indoor or outdoors, within a building or independent of a building.


MODULAR & VERSATILE

INDOOR MINI

OUTDOOR

FLAGSHIP


PHYSICAL STORE FULLY OPERATIONAL IN GUANGZHOU, CHINA AS OF OCTOBER 2017 https://www.youtube.com/watch?v=nJVtPjSO020

COMMA MODULAR STORE project report  

Comma is an integration of design, and technology for a seamless shopper experience. Comma, branded as a convenience store, becomes more apt...

COMMA MODULAR STORE project report  

Comma is an integration of design, and technology for a seamless shopper experience. Comma, branded as a convenience store, becomes more apt...

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