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FORESTA Fostering the Research Dimension of Science and Technology Agreements Project n° 248676

Project Number:

248676

Project Acronym:

FORESTA

Project Title:

Fostering the Research Dimension of Science and Technology Agreements

Instrument:

CSA - Support Action

Thematic Priority:

FP7-ICT-2009-4-9.1International cooperation

D2.2 Report on Conference in Mexico Due Date:

31 July, 2011

Submission Date:

07 October 2011

Start Date of Project:

01/01/2010

Duration of Project:

24 months

Partner in Charge of Deliverable

ITESM

Version Status

Final

Dissemination Level

PU

File Name:

D2 2_Report on Conference in Mexico_FINAL

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Table of Contents 1.

EXECUTIVE SUMMARY

5

1.1. About the Document ......................................................................................................6 2.

INTRODUCTION

7

3.

PLANNING AND ORGANIZATION OF THE EVENT

8

3.1. Context of Mexico-UE cooperation...............................................................................8 3.2. Conference organisers ...................................................................................................9 3.3. Conference methodology .............................................................................................10 3.4. Workshop Methodology ..............................................................................................11 3.5. Selection of Priority Research Topics .........................................................................11 3.5.1.

Mexico facing Future Internet..............................................................................12

3.5.2.

Research in e-health and e-inclusion ...................................................................13

3.5.3.

National Infrastructure and challenges ................................................................13

3.6. Selection of the venue..................................................................................................13 3.7. Material of the conference ...........................................................................................14 3.7.1.

Participant folder ..................................................................................................14

3.7.2. Support Documents .......................................................................................................... 15

3.8. Conference communication .........................................................................................15 3.8.1. Official invitation ............................................................................................................. 16 3.8.2. Media Coverage ............................................................................................................... 16 3.8.3. Videos .............................................................................................................................. 17

3.9. Agenda definition ........................................................................................................17 3.10.

Identification and selection of delegates and speakers ........................................19

3.10.1. Foreign Speakers invited .................................................................................................. 19 3.10.2. National speakers invited ................................................................................................. 20

4.

CONFERENCE EXECUTION

22

4.1. Opening session ...........................................................................................................22 4.2. Presentation of the current state of Internet in Mexico ................................................22 4.3. Presentation of the European Overview ......................................................................23 4.4. Mexico Digital Agenda. Challenges and Opportunities. .............................................23 4.5. Perspectives from Mexico-EU, ICT Challenges..........................................................24 4.6. FORESTA results on Policy Dialogue Council...........................................................24 4.7. Workshop execution ....................................................................................................25 4.7.1.

Workshop 01: Mexico facing Future Internet. .....................................................26

4.7.2.

Workshop 02: Research in e-health and e-inclusion ............................................27

4.7.3.

Workshop 03: National Infrastructure and challenges .........................................28

5.

CONCLUSIONS

30

6.

ANNEXES

32

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6.1. ANNEX I: ACRONYMS LIST ...................................................................................32 6.2. ANNEX II: PRESS RELEASES .................................................................................32 6.3. ANNEX III Speakers‟ Bios .........................................................................................38 6.4. ANNEX IV SOCIO ECONOMIC LEVEL IN MEXICO ...........................................45

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Revision and changes tracking

Date

Changes

Editor

15 Jul 2011

First draft

ITESM

18 Jul 2011

Internal revision

ITESM

28 Jul 2011

Second draft

ITESM

29 Jul 2011

Feedback

TESEO

Third draft

ITESM

05 Sept 2011

Feedback

TESEO

23 Sept 2011

Fourth draft

29 Sept 2011

Feedback

TESEO

Final draft

ITESM

26 Aug 2011

7 Oct 2011

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1. EXECUTIVE SUMMARY This report describes the event “Mexico ICT Policy Dialogue Innovation and Knowledge Society in Latin America” (Diálogo Político de Tecnologías de la Información en México: Innovación y Sociedad del Conocimiento en América Latina). The main objectives of this event were to strengthen overall ICT cooperation between the EU and LATAM, and to provide a space to promote political dialogue between academia, industry, and government representatives in the particular case of Mexico. In order to accomplish this objective, “Mexico ICT Policy Dialogue Innovation and Knowledge Society in Latin America” brought together the Mexican ICT research community, ICT related companies, and main government stakeholders around ICT research themes. The event intended to involve those stakeholders by informing, involving, and stimulating their input to the policy dialogue and also by encouraging contact with European counterparts. The conference was attended by partners from Latin America and Europe that has been established to achieve the above mentioned objectives, including TESEO from Belgium, ROSE from Spain, and EFB from U.K. Latin American presence was represented by CINTEL from Colombia, UP from Argentina, USP from Brazil, UTEM from Chile, ALETI from Mexico, and ITESM, the host institution for the conference. The conference brought together main national ICT stakeholders. On behalf of the government, institutions such as SCT, Ministry of Communications and Transportation (Secretaría de Comunicaciones y Transportes); SE, Ministry of Economy (Secretaría de Economía); a representative of the Federal Government, CONACYT, National Council of Science and Technology (Consejo Nacional de Ciencia y Tecnología); and UEMEXCYT, a representative of the Cooperation office between Mexico and the European Union on Science and Technology (Oficina de cooperación Mexico-Union Europea en Ciencia y Tecnología). On behalf of academia, Tecnológico de Monterrey and UNAM (Universidad Autónoma de México) , and as representatives from the ICT industry, Hewllet Packard, and the president of the AMITI Mexican Association of the ICT industry (Asociación Mexicana de la Industria de Tecnologías de Información). The outcome of the conference included conclusions based on the three topics that were addressed at the event: 

Mexico facing future Internet

Research in e-health and e-inclusion

National infrastructure and challenges.

During the event, the importance of considering the Internet as one of the main trends to improve national development of ICTs was recognized. Another important concern was that the federal government legislate on issues of competitiveness to support the growth of broadband and infrastructure in the country. It became clear that some goals that the EU set to be achieved in the digital agenda are closer to Mexican priorities than to those of other LATAM countries. Future Internet has contributed to 37 bilateral scientific cooperation agreements in Mexico. The majority of the bilateral cooperation activities with Europe are with Germany, Spain, France and Italy, although there are also agreements with Great Britain, Hungary, Poland, Czech Republic and Russia. Another point of discussion was the importance of social acceptance of technology and the continuity of ICT programs of high relevance in society. It was pointed out that there is a

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great risk for the investors interested in innovation because it entails vulnerability of innovating enterprises. Public procurement has to exist in order to preserve technology innovation for key priority ehealth and e-inclusion applications, and there must be balance between inventing new technologies and making them available for people in the real world. Some governmental dependencies are included in the discussion in order to increase the network in to the country. An example of this is GRAMA project that is an initiative to share computational resources in Mexico. It is clear that close collaboration between CONACYT and research networks is needed in order to achieve the goals that were proposed during the conference. Highlights of the event:  The event brought together nationwide decision makers for ICT (academia, industry and government).  ICT outlooks from EU and LATAM were presented.  There was successful dissemination of the event through diverse media such as nationwide TV channels, principal national journals and the Web pages of the participating projects and institutions.  Final documents were generated in each workshop that describes areas of opportunity and challenges to overcome for each of the selected topics.

1.1. About the Document The current document is a report of the event “Mexico ICT Policy Dialogue Innovation and Knowledge Society in Latin America” organized and hosted by Tecnológico de Monterrey (ITESM), which took place on July 5, 2011 at Campus Santa Fe in Mexico City. The document provides information about: 

Planning and organization of the conference

Selection of the venue

Identification and selection of delegates and speakers

Conference structure

Working sessions methodology

Conference report

Presentation of outputs and conclusions.

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2. INTRODUCTION For Europe, Mexico constitutes an important partner in facing its future development challenges. International research cooperation between both regions will promote further development and establish Europe as a place for excellence in international research. International cooperative research plans and projects have been defined, yet they lack precise identification of concrete R&D themes in which European and the Latin American target countries can agree to join efforts and resources for mutual benefit. Successful strategic planning of the research dimension of ICT cooperation and policy dialogue between the EU and the Latin American region should be developed in order to achieve this goal. In keeping with this specific need, FORESTA project promotes policy dialogue for ICT research cooperation between Europe and Latin America. The event “Mexico ICT Policy Dialogue Innovation and Knowledge Society in Latin America” was created to encourage cooperation between EU and LATAM. It was organized and hosted by Tecnológico de Monterrey (ITESM), and took place on July 5, 2011 at Campus Santa Fe in Mexico City. The Mexican-ICT Policy Dialogue was organized with the support of the World Internet Project and the ICT Mexican National Contact Point. The main objectives of the event were:  

To provide a forum for political and scientific dialogue on ICT, bringing together representatives from academia, industry and government. To analyze the ICT situation in Mexico to order to improve cooperation between the EU and Latin America on the following topics: “Mexico facing Future Internet”; “Research in e-health and e-inclusion” and “National infrastructure and challenges”.

The event took place in two stages: The first stage was a series of conferences given by the different sectors (academia, industry and government) of both regions: Presentation of study on the current state of Internet in Mexico; Review of European initiatives in R & D + i and future prospects on ICT; Mexico Digital Agenda, Challenges & opportunities and Perspectives from Mexico-EU, ICT Challenges and FORESTA results from the Policy Dialogue Council. Workshops in which three main topics were discussed made up the second stage of the event. The methodology followed in these workshops is presented in a later subsection of this document. The aim of the FORESTA event was to bring together ideas and projects from research institutions and companies interested in cooperation with the EU through the FP7. Therefore, it was important that, during the event, the moderator provided relevant information on how to participate as well as orientation on the importance of the relationship between government and associations related to ICT. It was also important to create a space in which selected participants could share their points of view, experiences and knowledge. This helped to promote dialogue and enriched the conclusions with general opportunity areas, challenges and proposals for enhancing research cooperation.

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3. PLANNING AND ORGANIZATION OF THE EVENT 3.1. Context of Mexico-UE cooperation The economic and social development of nations is closely related to their ability to articulate and develop public policies that encourage competition and innovation using Information and Communications Technologies (ICT) as enablers that create, share, and use knowledge for the prosperity and well-being of their people. The FORESTA project, financed under the FP7 of the European Union, aims to promote international research cooperation for ICT, between Latin America and the European Union. Specifically FORESTA intends to boost the political dialogue of ICT research between the EU and LATAM. To reach this objective, several conferences are held in the LA partnercountries of the FORESTA project. Considering the objectives of the project, the event Mexican-ICT Policy Dialogue was organized by ITESM Campus Estado de México with the support of the World Internet Project and the ICT Mexican National Contact Point, PRO IDEAL PLUS, FIRST and UEMEXCYT. The World Internet Project (WIP) conducts detailed research, generates a wealth of publications and holds annual conferences looking at the impact of digital technology and the Internet. The project‟s long term intent is to include all the regions of the world and within five years to include 25 or more countries. The WIP is committed to sharing the results of its work with leaders in the policy, government and business communities as well as with journalists, parents, teachers and any interested citizens. It is important to mention that the FORESTA event decided to join efforts with the purpose of having the presence of European and national participants in order to give a detailed overview of the Internet in Mexico, EU and Latin America. The ICT Mexican National Contact Point aims to strengthen research and technological development in Mexico through supplying information on funding opportunities and ICT development requirements for Mexican researchers and companies, as well as by establishing links with external actors (Europe, Asia and North America). PRO-IDEAL PLUS extends the efforts of PRO-IDEAL to Colombia, Costa Rica, Mexico and Cuba. It aims to strengthen the research dimension of Information Society policy dialogues in the target region, establishing a sustainable ICT research community and developing synergies. PRO-IDEAL PLUS will also enhance international cooperation of stakeholders within the target countries e.g. countries that are already beneficiary of an S&T agreement. FIRST is a support action funded by the European Commission FP7 in order to foster international cooperation in the areas of Future Internet and ICT components and systems between Europe and Latin America. The project aims to extend the concept of European Technology Platforms (ETPs) to Latin American by gathering strategic stakeholders from the different sectors included in the Future Internet, ICT Components and systems fields into one national ICT Technology Platform per country in Argentina, Brazil, Chile, Colombia and Mexico. The main objective of UEMEXCYT is to disseminate information about cooperation opportunities in research and technological development under the 6th and 7th Framework Programmes of the European Union in order to facilitate cooperation in Science and Technology between the European Union and Mexico. D2.2 – Report on Conference in Mexico ITESM

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It was decided to combine all efforts in order to hold the Mexican ICT Policy Dialogue event “Mexico ICT Policy Dialogue Innovation and Knowledge Society in Latin America”, whose aim was to generate scientific and political debate by bringing together representatives of the public, private and academic sectors at the national and international level. “Mexico ICT Policy Dialogue Innovation and Knowledge Society in Latin America” was conceived as a great opportunity to discuss common issues between Europe, Latin America and the Caribbean in order to enhance collaboration in R+D+i in ICT between the two regions. The event brought together main national ICT stakeholders in order to align objectives and create synergies. On behalf of government, institutions such as SCT, the Ministry of Communications and Transportation (Secretaría de Comunicaciones y Transportes); SE, the Ministry of Economy (Secretaría de Economía); a representative of the Federal Government; CONACYT, the National Council of Science and Technology (Consejo Nacional de Ciencia y Tecnología) and UEMEXCYT, a representative of the Cooperation office between Mexico – Europe Union on Science and Technology (Oficina de cooperación Mexico-Union Europea en Ciencia y Tecnología). On behalf of academia, Tecnológico de Monterrey and UNAM (Universidad Autónoma de México) , and as representatives from the ICT industry, Hewllet Packard, and the president of the AMITI Mexican Association of the ICT industry (Asociación Mexicana de la Industria de Tecnologías de Información).

3.2. Conference organisers In the months prior to the conference, ITESM formed a Conference Committee in order to adopt the methodology provided by FORESTA Coordinator and to ensure a successful event. The Committee in collaboration with the project coordinator, TESEO, and EFB, partner in charge of follow-up, carried out a discussion session to agree on conference methodology, objectives, and the profile of expected beneficiaries. Conference Committee General coordinator: Neil Hernández Gress, FORESTA Partner in México, ITESM. Project manager: Jorge Ramírez Medina, FORESTA Partner in México, ITESM. ITESM Campus Estado de México Logistics Stephany Zaleta, Logistics Yolanda Cesar, Logistics ITESM Campus Santa Fe Logistics Víctor Larrañaga, Technical Logistics Support. Edgar Bermejo, Logistics Support and Technological Coordinator. Alfonso Cortés, Facilities Coordinator. Coordination of Other Projects and Institutions Miguel González. Pro-Ideal Plus – OASIS Project Miguel Ramírez and Carman Agüero. FIRST Moira Carusso. UEMEXCYT Fernando Gutierrez. World Internet Project Communication and Press Alejandro Castro Ramírez Santaella, Public Relation, ITESM

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Carlos Hidalgo Maraver, Press and media coordination, ITESM Mauricio González. Web dissemination, Kreatera. Claudia Remes, Digital content, ITESM. Martha Thompson, Document revision, ITESM. Additional Support and supervision: Mauro Bianchi, TESEO. Leonardo Piccinetti, EFB. Arturo Molina, ITESM. The event was attended by the following experts who worked directly with the FORESTA Team in the event: -

Mauro Bianchi. FORESTA Leader Julián Seseña. FORESTA Council leader Leonardo Piccinetti, EFB, FORESTA partner Jeffrey Cole. WIP leader and Director of the Center for the Digital Future Institute. Isabel Kreiner. Consultant on technical cooperation and scientific cooperation with German organizations, and FP6/7 projects. ITESM Miguel Ramírez. FIRST Mexico project leader. Luis Trejo. ITESM Professor. GISELA Project Technical Coordinator (EC FP7). CUDI´s Grid and high performance computing community coordinator. Miguel González. OASIS Project Mexico project leader.

3.3. Conference methodology The event was structured in two parts: The first part was a series of sessions which were open to all participants. Topics included Mexico‟s Internet perspective; a description of the National Digital Agenda, an overview of the national ICT scenario, and cooperation in research between EU and Mexico. Speakers explored and proposed mechanisms and strategies for empowering ICT cooperation between Mexico and the European Union. The conference also presented state-of-art of scientific-technological cooperation in ICT and gave the audience the opportunity to hear the experiences of European speakers and talk with them about the setup, evaluation and development of an FP7 project. For the second part of the event, there were three workshops in which selected experts from the three sectors led discussions on the previously chosen topics:   

Mexico facing Future Internet Research in e-health and e-inclusion National infrastructure and challenges

Each workshop was moderated by an expert and a co-moderator responsible for summarizing and recording the most important conclusions from each workshop in order to present them during the final plenary session. Each workshop evaluated diverse actions to enhance collaboration in R+D+i ICT in the short and medium terms. The actions to be evaluated for each topic were: Obstacles and Challenges, Expectations and Priorities for Cooperation, and Proposals for Enhancing Research Cooperation.

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Specific information was sent to moderators in order to let them know about the methodology of the conference.

3.4. Workshop Methodology Each workshop was planned to promote collaborative brainstorming between opinion leaders and decisions makers who can provide insights. Objectives: • Identify immediate opportunities for cooperation between researchers of the two communities attempting to identify priorities of R&D in telecommunications, Future Internet and the development of the Digital Agenda in Mexico with possible areas of cooperation with the European Union. • Develop recommendations related to future joint research areas and means of supporting them. Prior to the conference, selected participants were assigned to the following topics according their area of expertise:   

Mexico facing Future Internet Research in e-health and e-inclusion National infrastructure and challenges

3.5. Selection of Priority Research Topics In order to select subjects of common interest between the EU and Mexico to be covered at the event “ICT Policy Dialogue Innovation and Knowledge Society in Latin America”, the conference committee conducted a survey to choose three lines of discussion which included the current needs of both regions. The Mexican National Contact Point conducted the survey among more than 400 stakeholders. The areas are1:  

Renewable energy supported ICT. E-health projects: e-health-prosthetics, medical technology-centers, telecommunication supported medical technology (Telemedicine).  ICT supported public transport systems (GIS).  E-learning: virtual-classrooms, mobile-classes, the virtual university.  ICT certification for the European market. Mexican priority areas with added value for international cooperation  ICT for online education.  E-learning technologies.  Investment for improvement of education systems.  Technology platforms for intercontinental communication with Europe. Application of ICT technologies to improve health  Application of ICT technologies to improve administrative procedures.  ICT for governance (e.g.: transparency, security, revenue and taxation). Other important projects: ICT clusters, development of intelligent mobile devices, development of multimodal cards. In addition these areas were validated in relationship to the challenges declared by the REDTIC2. RED TICs is an academic network conformed by 250 experts in México. In the same

1 2

http://www.tics-mex.com/ http://www.redtic-conacyt.mx/

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way, these areas and challenges were also discussed with the general directors of AMITI3 Ing. Javier Allard and CANIETI4 Ing. Rogelio Garza Garza. Also it is important to mention that the list of proposed themes was corroborated with the idea to be oriented to different projects and documents such as National Digital Agenda, reports of Proideal Plus project and ICT Thematic Network. As a result of these considerations the topics selected were: Mexico facing Future Internet, Research in e-health and e-inclusion and National infrastructure and challenges.

3.5.1. Mexico facing Future Internet This topic was chosen due to the fact that Latin American countries are increasingly turning to information technologies as a key to promoting development and political reform. Internet proposals from experts view information as critical to solving such problems as environmental destruction, disease, and authoritarianism. According to research conducted by Consumers´ Digest, the Mexican Association of Advertising Industry and Trade on the Internet, and the Federal Communications Commission, during last decade the usage of internet has expanded and got popular, this growth has been constantly, nevertheless it is not easy to quantify the impact that this develop of technology has been generated or its consequences in the interpersonal relations. In the year 2000, there were 5.058 billion users, and in only two years this figure had doubled, with about 53% of Mexican households having access to Internet. From 2005 to 2007 it grew 5 million 2007; in 2007 there were 22.7 million Internet users. Currently there are more than 27.6 million Internet users, 11.3 million computers with Internet access, and 6.4 million accounts with broadband access in Mexico. According to statistics inside the country 83% of current Internet users are under the age of 35, and the population that commonly use internet around 46% are students and 32% are employees. The average Internet users in Mexico are young students or workers and the main uses of Internet are to work and socialize. In this regard it is important to take into consideration initiatives to close the massive generational gap that exists within internet users, young people and adults of more than 35/40/44 years. According to some specialists some specific factors that have fostered the development of technology are: -Demand of applications from users to improve their communication; that improvement in communication is translated into efficiency, reliability and comfort. -Technology represents a useful tool for the daily activities, and it is becoming indispensable. -Different industries use it to compete for markets. -Universities do research about technology and industries develop it. -The globalization of markets has allowed the commercial relationships between national and international enterprises. -Fields that have benefited the most from internet are: education, culture and health.

3 4

http://www.amiti.org.mx/inicio http://www.canieti.org/

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3.5.2. Research in e-health and e-inclusion This topic was chosen because of its importance for both Mexico and the European Union. ICTs can have a massive impact on all aspects of health care, from delivering information that people need to lead a healthy lifestyle to providing new tools for designing tomorrow's medicines, to making healthcare systems more efficient and responsive by providing 'in the home' and mobile healthcare technologies. Information societies emerge from the implementation of information and communication technologies (ICTs) in everyday social, cultural, and economic relations within a community and eliminating barriers of space and time, providing ubiquitous and asynchronous communications. The effectiveness and importance of these new technologies that act on such basic personal elements as speech, memory, or learning, have in many ways changed the way activities of modern society are carried out. Mexico is indeed a society evolving towards a more advanced stage of development. One of the main obstacles on this path is the serious lack of social cohesion in the country. In this respect, a closer partnership with Europe could help Mexico identify its own specific ways to enhance internal social cohesion. Therefore E-inclusion is a topic that was chosen with the aim of enabling people to fully participate in the information society, regardless of individual or social disadvantages. It focuses on participation of all individuals and communities in all aspects of the information society. The aim of this topic is to bridge gaps in ICT usage and promote the use of ICT to overcome exclusion, and improve economic performance, employment opportunities, quality of life, social participation and cohesion in Mexico and LATAM.

3.5.3. National Infrastructure and challenges In the National Plan for Development in Mexico that the Federal Government fixes each five years, the principal objectives are mainly focused on the presence and image of Mexico in the international scenario as well as improve the quality standard of life of the populations in different areas such as the economy, health, sustainable environment, equal opportunities and participation of population through democratic processes. It is evident that to achieve those goals it is important that the country has the necessary resources. During the last decade, Mexico has put effort in improving the technological infrastructure in order to enable the actual usage of technology. They provide the foundation for vital community services such as schools, hospitals and housing, and they are crucial in managing population growth and meeting current and future environmental challenges. Having worldclass infrastructure networks is essential to driving sustainable economic development and growth, lifting levels of productivity, and boosting employment. Mexico and the European Union aim to encourage business innovation and improve the global competitiveness of our industries.

3.6. Selection of the venue ITESM Campus Santa Fe was chosen to host the conference “Mexico ICT Innovation Policy Dialogue and Knowledge Society in Latin America”. Santa Fe is one of Mexico City's major business districts and it has the largest concentration of important companies related to ICT as well as being the location of three college campuses. Also, Campus Santa Fe has multiple high-technology facilities that are appropriate for hosting an event at an international level.

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Figure 1: ITESM, Campus Santa Fe.

Figure 2: Santa Fe district

All the conferences were held at the Campus Santa Fe Auditorium which has a capacity for 180 people. The workshops: „Mexico facing Future Internet‟, „Research in e-health and einclusion‟ and „National infrastructure and challenges‟ took place in three different conference rooms located near the Auditorium.

3.7. Material of the conference 3.7.1. Participant folder During the event a participant folder was handed out containing: i. ii. iii.

iv. v. vi. vii. viii. ix. x.

TEC Backpack with a pen and a writing pad Promotional identification badge Promotional folder with the logos of ITESM, FORESTA Project, World Internet Project, the ICT Mexican National Contact Point, FP7, EU and UEMEXCYT. Event agenda A map showing locations for each of the activities Wireless Internet connection manual Foresta brochure ICT National Contact Point brochure Proideal Plus minutes from the first round table Mexico (May 24, 2011) Euralinet document : “Towards a new Approach to European Union – Latin America Scientific and Technological Cooperation”.

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Figure 3: Promotional Kit

3.7.2. Support Documents In order to provide support and direction for the discussion at each workshop, the following documents were published on the project website (Work Documents section): i. ii.

iii. iv. v. vi. vii. viii. ix. x.

FORESTA Council position paper Studies developed under FORESTA project - Analysis of national ICT policies of the five target countries - Study on FORESTA Project and other projects in support of international ICT research - Study on Latin America national funding agencies‟ action in international cooperation projects - Report on the status of ICT research cooperation The ICT Work program Mexico digital Agenda (Spanish): summary, full document, and PowerPoint presentation Mexico vision 2020 (Spanish) Idealist Report (Spanish) Mexico country strategy paper The 2010 report on R&D in ICT in the EU PROIDEAL-PLUS document: minutes from 1st round table Mexico, May 24, 2011 Eularinet document: Towards a new approach to European Union- Latin American scientific and technological co-operation

3.8. Conference communication The communication strategy was planned in three stages: prior, during and post event. Action

Target

Prior

Support Documents

Partners

X

Workshop Methodology Moderator document

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During

Post

X

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Co-moderator Official Invitation

Participants

X

Moderators Speakers Special Invitations

Speakers

Media Coverage

Press and Web (News)

Video

Web

X X

X

X

3.8.1. Official invitation Three different invitations either in English or Spanish were sent. The first type was for speakers, the second for moderators, and the last for the general public. The official invitation was uploaded to the Web page on June 10, 2011. It was sent by mail on June 13. The data base for emailing was provided by the ICT National Contact Point (researchers and private ICT sector). Additionally, WIP sent the invitation to their data base. Follow-up by telephone was done by FORESTA staff. Statistics of the invitation and registration process:

Invitations mailed

1018

Follow-up phone calls

240

Attendance

77

3.8.2. Media Coverage In order to receive maximum coverage for the conference “Mexico ICT Policy Dialogue Innovation and Knowledge Society in Latin America”, ITESM invited selected national media to cover the event. Some of the invited media included: Television companies TV Azteca, Canal 11 Noticias, CNN; Local and National newspapers, El Financiero, Milenio, El Sol de México, La Razón, El Universal, La Jornada; and Cambio magazine. These media have a prestigious position in journalism, and are committed to delivering press releases of national and international significance. Also the event was announced on the different webpages of the organizers and follow-up notes were published. (See the Press Release Annex).

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Figure 4: Interview to Mr. Fernando Gutierrez by Azteca TV

3.8.3. Videos Videos of the entire conference were recorded by FORESTA staff, and are available on youtube.com. They are labelled “ICT Policy Dialogue in Mexico.”

3.9. Agenda definition The topics that were selected to be addressed in the workshops were discussed with TESEO, EFB, NCP, WIP, CANIETI, Digital Access special Committee, members of the Science and Technology Committees of the Chamber of Deputies and Mexican Senate, as well as representatives of other projects such as PRO-IDEAL Plus and FIRST. Thanks to the special support of the project coordinator, and Mr. Klaus Pendl, DG INFSO officer, the conference benefitted from the valuable presence of Marie-Paule Neuville, who is Cooperation Section aggregate of the Delegation of the European Union in Mexico. Ms. Neuville, together, with Jeffrey Cole, Director of the Center for the Digital Future Institute, and Arturo Molina Gutierrez, Rector of the ITESM Campuses in the Metropolitan Mexico City Zone, opened the event. In addition, it was agreed with ROSE partners to include a brief opening presentation about the FORESTA ICT Policy Dialogue Council results. This was presented prior to the Working Sessions in order to gain insights about national ICT policies of the five target countries in Latin America. Below is the full agenda July 5, 2011

Time

Description

8:30-9:00

Registration

9:00-9:30

Welcome by  Marie-Paule Neuville, Cooperation Section Aggregate, Delegation of the European Union to Mexico.  Jeffrey Cole, Director of the Center for the Digital Future Institute.  Arturo Molina Gutierrez, Rector of ITESM Campuses in the Metropolitan Mexico City Zone.  Jorge Wheatley, Cynthus consultant. Mexican presidential advisor

9:30-9:45

General presentation of the FORESTA project Speaker: Mauro Bianchi, Managing Director of TESEO, Belgium, FORESTA Project Coordinator

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9:45-10:30

Presentation of a study on the current state of Internet in Mexico Speaker: Fernando Gutierrez, WIP Project Mexican leader.

10:30-10:45

Coffee Break

10:45-11:30

Review of European initiatives in R & D + i and future prospects on ICT. Speaker: Leonardo Piccinetti, Senior Research and Innovation Advisor. Managing Director of Europe for Business, FORESTA partner Review of Mexican initiatives in R & D + i and future prospects on ICT. Speaker: Héctor Sámano, UEMEXCYT Director.

11:30-12:15

Mexico Digital Agenda. Challenges and opportunities. Speakers:  Maurice Braverman, President of the Mexican Internet Association, AMIPCI.  Javier Allard, Director General of the Mexican Association of Information Technology Industry. AMITI.  Santiago Gutiérrez Fernández, President of National Chamber of Electronic Industry of Telecommunications and Information Technology. CANIETI.  Rodrigo Pérez-Alonso González, Chairman of the Special Committee on Digital Access. Chamber of Deputies of the Mexican Congress.  Francisco Javier Castellón Fonseca, Chairman of the Committee on Science and Technology, Mexican Senate.  Carlos Duarte Muñoz, General Deputy Director for Integration of content B, Coordination of the Information and Knowledge Society, Ministry of Communications and Transport

12:15-13:15

Panel: Perspectives Speakers:

from

Mexico-EU,

ICT

Challenges

Moderator: Miguel González Panellists:  Chiara Rossetti, Fondazione Ugo Bordoni – International Project Office  Santiago Gutiérrez Fernández, President of National Chamber of Electronic Industry of Telecommunications and Information Technology. CANIETI.  Jeffrey Cole, Director of the Center for the Digital Future Institute.  Héctor Sámano, UEMEXCYT Director  Francisco Javier Castellón Fonseca, Chairman of the Committee on Science and Technology, Mexican Senate. 13:15-14:15

Luncheon Media Interviews

14:15-14:35

FORESTA results on Policy Dialogue Council Speaker: Julian Seseña. FORESTA Policy Dialogue Council leader

14:35-14:45

Work sessions: Instructions on methodology

14:45-16:15

Work Session 01: Mexico facing Future Internet.

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Moderator: Jeffrey Cole Panellists:  Isabel Kreiner. Consultant on technical cooperation as well as scientific cooperation with German organizations, and FP6/7 projects. ITESM.  Miguel Ramírez. FIRST Mexico project leader. 14:45-16:15

Work Session 02: research in e-health and e-inclusion. Moderator: Julián Seseña Panellists:  Ellen Hellsper. London School of Economics and Political Science.  Andrés García. OASIS Mexico project manager.

14:45-16:15

Work Session 03: National infrastructure and challenges Moderator: Leonardo Piccinetti Panellists:  Chiara Rossetti. Fondazione Ugo Bordoni – International Project Office  Luis Trejo. ITESM Professor. GISELA Project Technical Coordinator (EC FP7). CUDI´s Grid and high performance computing community coordinator.

16:15-16:30

Coffee Break

16:30-17:15

Presentation of results from Working Sessions 1, Recommendations and lessons learned. Final conclusions.

2

and

3

Speaker: Neil Hernández Gress 17:15-18:00

3.10.

Networking Cocktail and Media Interviews

Identification and selection of delegates and speakers

Invited speakers, lecturers, moderators and panellists were chosen on the basis of their experience in the topics addressed at the conference. The objective was to provide a national and LATAM - EU overview. The conference committee was responsible for selection of both national and foreign speakers. A small portrait of each speaker is available in the BIOS Annex.

3.10.1. Foreign Speakers invited 

Chiara Rosetti, from Ugo Bordoni Institution, Italy. Rossetti has been a consultant for an Italian Regional Development Agency (ERVET), managing a wide range of projects, developing and implementing policy proposals and strategies. She has gained a strong understanding of European politics and a strategic knowledge of EU institutions. She has been involved in managing a transnational network of regional and local authorities, influencing policy-makers and key actors, and building alliances and coalitions to support advocacy and policy development. Ellen Hellsper from the London School of Economics and Political Science, UK. Dr. Hellsper is an expert in Media and Communications. She is also an Academic Advisor for the Media and Communications Department at the Pontificia Universidad

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Católica de Chile (Santiago) and a Visiting Fellow at the Steinhardt School‟s Department for Media, Culture, and Communication at New York University. Her research and publications focus on vulnerable groups and their use of technologies with special interest in generational differences in digital literacy and engagement. In particular she looks at digital exclusion and social media use. Andreina Mandelli from SDA Bocconi School of Management, Italy. Her area of expertise is Communication and Marketing. Her research focuses on innovation in marketing and corporate communication and markets conceived as mediated conversations. She has published seven books, numerous articles, and several chapters of international books, including a book on social media branding and metrics and working on a project on online reputation measurement and management. Arkadiusz Kustra from Agora SA, Poland. Kustra‟s work focuses on Internet Research and Analyses. He is Manager at Agora SA, and Chief Analyst of the Internet Division at the same company. His areas of expertise are data analyses, quantitative and qualitative research. Bence Ságvári from ITHAKA, Hungary. He is currently the managing director of ITHAKA Research and Consulting Ltd., and a member of the World Internet Project (WIP). His fields of interest and expertise are market research, sociology of economy and organizations, and social implications of info-communication technologies. Grant Blank from Oxford Internet Institute, UK. His area of expertise is design, analysis, and coordination of the Oxford Internet Surveys (OxIS) and World Internet Project (WIP) Surveys. He is a sociologist who studies the social and cultural impact of the Internet and other new communication media. In that regard his fields of interest are cultural sociology, especially reviews and cultural evaluation. Natascha Just from Media Change and Innovation division, University of Zurich, Switzerland. Her area of expertise area is the transformation of statehood in the convergent communication sector with special emphasis on changing governance structures, competition policy, and market power control. Her research has been published in books and refereed journals such as Media, Culture & Society, Telecommunications Policy, Communications & Strategies, and Knowledge, Technology & Policy. She is co-author of the book "Self- and Co-regulation in the Mediamatics Sector. Alternative Regulation between State and Market”. Tiago Lapa, Instituto Universitário de Lisboa, Portugal. His research fields are focused on Social Sciences, especially sociology. He is also an active member of the World Internet Project.

3.10.2. National speakers invited The FORESTA conference represented a valuable opportunity to discuss the challenges and priorities of the Mexican digital agenda and analyse them in the perspective of cooperation with Europe. One of the principal objectives of the National Digital Agenda is building consensus in order to achieve national competitiveness based on ICT. Its mission is to align goals, policies, and actions of all actors in society. This alignment applies to all levels of government and society: states, municipalities, individuals, and organizations from all sectors and levels. In order to include the perspective of the main players involved in the development of the National Digital Agenda, the following people were invited: 

Maurice Braverman, President of the Mexican Internet Association, AMIPCI.

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      

  

Javier Allard, General Director of the Mexican Association of the ICT industry, AMITI. Santiago Gutiérrez Fernández, President of National Chamber of Electronic Industry of Telecommunications and Information Technology. CANIETI. Rodrigo Pérez-Alonso González, Chairman of the Special Committee for Digital Access. Chamber of Deputies of the Mexican Congress. Francisco Javier Castellón Fonseca, Chairman of the Committee on Science and Technology of the Mexican Senate. Carlos Duarte Muñoz, Deputy Director of the General Coordination of the Information and Knowledge Society, Ministry of Communications and Transport. Fernando Gutierrez, World Internet Project Mexican leader, and a national expert on the impact of new technologies associated with Internet communications. Héctor Sámano, UEMEXCYT Director. He contributed to the Deputy General Directorate of Technology Development and Innovation in the definition and implementation of instruments for promoting international technological cooperation and innovation, as well as the definition of guidelines and policies for their operation. Specifically he has been involved in the promotion of innovation policies for Mexico and Latin America with the IDB, the OECD and the European Commission. Miguel Gonzalez, PRO-IDEAL Plus Project manager. He coordinates various research projects and serves as local chair of the Mexican Commission. He is also secretary of the board of the Mexican Society of Artificial Intelligence. Miguel Ramirez, FIRST Mexico project leader, and researcher on the ITESM faculty. Luis Trejo, ITESM Professor. GISELA Project Technical Coordinator (EC FP7). Grid and high performance computing community coordinator for CUDI. Neil Hernández Gress, ICT National Contact Point, and researcher on the ITESM faculty.

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4. CONFERENCE EXECUTION 4.1. Opening session The conference opened with the welcoming remarks of Marie-Paule Neuville, who pointed out that the for the EU strategy the development of the ICT‟s is fundamental, and that this action will eventually enhance cooperation between Mexico and the European Union to strengthen infrastructure and capacities and, consequently, to support digital technology and reduce the technological gap. After acknowledging the work of FONCICYT, Ms. Neuville pointed out that the European Union is glad to see a constant Mexican participation in the Seventh Framework Programme. Jeffrey Cole, Director of the Center for the Digital Future Institute, talked about the amazing progress that the Internet has had in just 11 years. Everything started with the boom of email. “Now, mobile Internet will change everything. No more PC‟s on the desk. This technology (such as Pads) will change our lives completely. Seventy-five percent of users have affirmed that it has made their lives more productive.” Arturo Molina, Rector of ITESM Campuses in the Metropolitan City Zone, affirmed that the TEC de Monterrey is committed to the idea of improving the use of communication technologies, according to the Mexican Digital Agenda. Mr. Mauro Bianchi, FORESTA project coordinator, explained one of the rationales for the event, which was to present, at the end of the day, recommendations and priorities for enhancing EU-MEX cooperation. After introducing the FP7 financial tool, he explained that the FP7 Cooperation programme brings the possibility of establishing R&D activities under equal conditions, and that Latin America can have a much higher level of participation.

Figure 5: Kick off at Auditorium

4.2. Presentation of the current state of Internet in Mexico Fernando Gutierrez, WIP Project Mexican leader, presented results of the research on the habits and perceptions of Mexicans towards the national impact of the Internet. Some of the points presented were:

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The study was carried out in the 32 states of the country over a period of three months, December 2010 through February 2011.  The principal objective of the study was to identify what type of audience is using Internet in the country.  Two thousand surveys were run on persons ranging in age from 12 to 70 years old.  The economic strata ranged from the A to E. (See Annex IV: Social economic level in Mexico) The research found out that:  The national penetration of 40% of Internet use were people who ranged from 12 -70 years old.  15 % of the national Internet users were individuals under 11 years old;  40% of users are individuals under the age of 19.  1% of the Internet users are individuals under 3 years old.  Mexico is a country that has a growing interest in these new technologies because Internet is a powerful political, social, and economic tool.

4.3. Presentation of the European Overview Leonardo Piccinetti presented a European overview of initiatives in R&D + i and future prospects in ICT. Leonardo spoke about the Seven Pillars which consisted of reinforcing the digital single market, improving interoperability and standards, boosting trust and security on the Internet, achieving very fast Internet access, increasing investment in research and innovation, enhancing e-skills, and using ICT for social challenges (energy consumption, ageing population, public services). Leonardo also commented on some EU projects that are supporting EU-LAC R&D cooperation and introduced the Framework Programme: Towards Horizon 2020. The overview of Mexican initiatives was presented by Hector Sámano Rocha who mentioned that the main objective is that enterprises, universities and research centers could develop joint projects regarding topics of mutual interest which could be negotiated with Europe. Examples are Future Internet and software, where Mexico has an advantageous situation compared with other regions in the world. Topics such as cloud computing are areas with potential for Mexico that can give us the elements to negotiate these kind of activities. CONACYT does not just intend to use the Seventh Framework Programme as a mobile for cooperation, but to go further, to negotiate joint schemes with the European Commission in which each side will dedicate resources. Sámano Rocha stated, “We are looking for joint annual investments that could range from 10 to 12 million Euros annually during the established period 2011-2015. We are expecting that research results could have an impact on society, or, in either case, to culminate in the development of new services that could be available to the general market.”

4.4. Mexico Digital Agenda. Challenges and Opportunities. Maurice Braverman, President of the Mexican Internet Association, AMIPCI, talked about the challenges of the Digital Agenda and its processes. Braveman focused on four main points: what the Digital Agenda is, why the Digital Agenda is important, why the Digital Agenda is needed for Mexico, and what the next steps in the Digital Agenda are. Javier Allard, Director General of the Mexican Association of Information Technology Industry. AMITI, talked about the National Digital Agenda and its mission which is to position the IT industry as a strong enabler in increasing Mexico‟s competitiveness. Santiago Gutiérrez Fernández, President of National Chamber of Electronic Industry of Telecommunications and Information Technology, CANIETI, pointed out the fact that only D2.2 – Report on Conference in Mexico ITESM

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29% percent of the worldwide population has access to Internet, while in the case of Mexico, just 40% of the population has access. Santiago said that this topic is one of the main points that would have to be covered by the Mexican Digital Agenda. Rodrigo Pérez-Alonso González, Chairman of the Special Committee on Digital Access of the Chamber of Deputies of the Mexican Congress, mentioned the importance of information in the knowledge society, and that sometimes the government does not fully understand the real importance of information technologies. One of the main topics that the Digital Agenda needs to address should be the importance of these technologies. On behalf of Francisco Javier Castellón Fonseca, Chairman of the Committee on Science and Technology of the Mexican Senate, Jesús Ramírez Díaz, Technical Secretary of this Committee presented “A National Digital Agenda for Mexico: a Vision from the Senate.” One of his proposals was establishing a legal framework for the development of the information society that would include the creation of a National System for the Development of an Information Society. Carlos Duarte Muñoz, General Deputy Director for Integration of content B, Coordination of the Information and Knowledge Society, Ministry of Communications and Transport, gave a presentation titled “National Digital Agenda e-Mexico 2010-2012.” It focused on the Mexican strategy for promoting the Information and Knowledge Society.

Figure 6: Audience at the plenary

4.5. Perspectives from Mexico-EU, ICT Challenges. Chiara Rossetti of Fondazione Ugo Bordoni – International Project Office - addressed some cases related to The Fondazione Ugo Borzoni (FUB). Ms. Rossetti used them as examples for comparing areas where Mexico has similar interests. Rossetti mentioned three main projects, DOMINO, PANDORA and Safetrip. She also proposed a global approach to crisis management, providing a near-real training environment. Regarding challenges, sustainability, knowledge, partnership and infrastructure, sharing must be considered. She stated that Europe has interest in areas such as: GIS use, involvement with water and energy.

4.6. FORESTA results on Policy Dialogue Council Julian Seseña, FORESTA ICT Policy Dialogue Council leader, commented that among the objectives of the EU- Council are: the definition of a horizon (long term perspectives) for a better alignment of ICT research policies and strategies between Europe and Latin America, establishment of short to medium term validated recommendations on policies, instruments and priorities, in order to achieve the first objective, improvement in the efficiency of EU-

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LATAM cooperation, and compilation of basic information about current policies, programmes, projects and cooperation practices so that an analysis can be carried out.

4.7. Workshop execution The conference workshops were carried out simultaneously in three different rooms. For each session a moderator, a co-moderator and an assistant were assigned. The moderator led the discussions, and the co-moderator assisted by writing the session conclusions. The assistant was responsible for collecting all the information. Representatives of FORESTA project (ITESM, ROSE, EFB and TESEO) participated in the different workshops in order to help foster the debate. Three sets of guideline questions were prepared for each workshop:   

Obstacles and Challenges Expectation and priorities for cooperation Proposals for enhancing research cooperation.

Each workshop began with a remark by a European and a Mexican expert with the purpose of presenting success stories and good practices developed by researchers and companies in FP7 projects. Following the experts‟ remarks, the moderator and the co-moderator divided the attendees into heterogeneous groups of up to 5 participants. The moderator presented the first set of questions on Obstacles and Challenges. Participants were invited to discuss questions of the morning session in order to match topics with EU priorities. Each group brainstormed to answer the questions. The ideas were collected electronically via Intra-net. All proposals were accepted, even those which appeared to be conflicting or repetitive. Once all proposals were registered, the moderator initiated a discussion to reach consensus. The process was repeated for the next two guideline sets of questions. The moderator and co-moderator summarized the group‟s proposals and presented them for final debate. The assistant wrote and uploaded the final summary so it could be viewed by all three groups during the concluding session. Experts from both regions participated in the three workshops:   

Mexico facing Future Internet Research in e-health and e-inclusion National infrastructure and challenges

Figure 7: Mr. Piccinetti moderating the workshop on national infrastructures

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4.7.1. Workshop 01: Mexico facing Future Internet.

Moderator: Participants: European view: Isabel Kreiner Mexican view: Miguel Ramirez

Jeffrey Cole, Director of the Center for the Digital Future Institute. Moderator: Fernando Gutierrez, World Internet Project Mexican leader.

Topics addressed:   

Poverty and social exclusion The importance of Internet as the main trend and variable to be considered by the government, projects in future Internet Future Internet and public and private service with insufficient funding.

Isabel Kreiner, consultant on technical and scientific cooperation with German organizations and FP6/7 projects ITESM, talked about “Mexico facing Future Internet: A vision for international cooperation projects.” She pointed out that the Digital Agenda is Europe's strategy for a flourishing digital economy by 2020, and addressed topics including employment, R&D / innovation, climate change / energy, education and poverty / social exclusion. Miguel Ramírez, FIRST Mexico project leader, presented “Mexican Technology Platform in Future Internet,” and discussed technology platforms (EU-2002), the importance of Future Internet, FIRST Project, activities to extend ETPs in Latin America, MTP‟s relationship with Europe and Latin America, among other topics. Context:

The vision of research:  

      

Goals are not being achieved. Points to take in to account for ICT social acceptance are the poverty and social exclusion. At least 20 million fewer people in or at risk of poverty and social exclusion. Mexico government recognize the importance of Internet as the main trend and variable to consider. Governments of both regions have recognized the importance of ICT in enhancing the competitiveness of the nations. (Digital Agenda) Future Internet has to resolve by the IPV6Net neutrality. Mexico needs bigger, better and faster Internet connections (Infrastructure). Some digital agenda goals set by the EU are closer to being achieved than others. 140 projects ongoing about future Internet in EU (source: CORDIS) Public and Private sector with insufficient funding

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     

Germany is focusing in technological development and Spain is fostering a platform to support collaboration between the tree sectors (academy, industry, government) France is focusing on the creation of laboratories of excellence. Mexico has 37 bilateral scientific cooperation agreements using the future internet. Most of the bilateral cooperation activities in Europe are done with Germany, Spain, France and Italy. There are also agreements with Great Britain, Hungary, Poland, Czech Republic and Russia. An opportunity area in LATAM is to work in the regulation about trust and security related to the Future Internet.

Opportunities detected:

Obstacles & Challenges:

 Electronic bond has created confidence in some organizations

 Security. There are no regulations on the use of legal activities in the internet.

 Mobile gadgets

 Technology and legislation. Fulfil security expectations in all areas.

 Mobility of researchers

 The lack of knowledge in regions of the world towards specific problems.  How to create spaces to share solutions.  There is no agreement on standards.  Researchers in Mexico are spread out and their research individualized.  Taxonomy is not common to all countries and in all disciplines.  Cultural differences between countries create a barrier in reaching common goals.

4.7.2. Workshop 02: Research in e-health and e-inclusion Participants:

Moderator:

European view: Ellen Hellsper

Julian Seseña, FORESTA Policy Dialogue Council Leader

Mexican view: Miguel Gonzalez

Miguel González, PROIDEAL PLUS Mexico project leader, presented a detailed explanation of the OASIS project which aims for an open and innovative reference architecture based on ontologies and semantic services that will allow plug and play and cost-effective

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interconnection of existing and new services in all domains required for the independent and autonomous living of the elderly and enhancement of their quality of life. Topics addressed:  

Social acceptance of technology Continuity of ICT programs of high relevance in society in e-health.

Expectation and priorities for a cooperation Mexico-EU It is not just a matter of having access to technologies, but how people are using these technologies and how they will really take advantage of them in e-health. Obstacles & Challenges 

Social acceptance of technology

Continuity of ICT programs of high relevance in society

Great risk of the investment in innovation because it entails vulnerability of innovating enterprises

Proposal for cooperation

enhancing

research

Public procurement in order to preserve technology innovation for key priority e-health and e-inclusion applications.

Need for balance in inventing new technologies, making them available and applying them in the real world.

During this workshop, we have delivered detailed information about the needs of the inclusion of technology in the context of Mexico. We have made for this several presentations concerning some European funded projects (OASIS, ASK-IT, Sensation) in which the participation of Mexican teams was very important. The principal obstacles considered were: i) the social acceptance, ii) the risk of the investment. The participants considered that such kind of projects will be very useful for the enhancement of the research common development.

4.7.3. Workshop 03: National Infrastructure and challenges Participants:

Moderator:

European view: Chiara Rossetti Leonardo Piccinetti Mexican view: Luis Trejo

Luis Trejo is ITESM Professor, GISELA Project Technical Coordinator (EC FP7), CUDI´s Grid and high performance computing community coordinator as the national expert. Some of the topics that he addressed in this Working Session were the CUDI Corporation (Mexican NREN) and the importance of this and other projects such as GRAMA, LANCAS, and collaboration with CONACYT regarding more research projects in the ICT field. He mentioned that GISELA project includes more that 70 % of the students. He also explained the backbone of the CUDI Association, and the main areas which CUDI supports. Finally, he explained that although the backbone installed is of low bandwidth, several initiatives to increase the speed to 10 GBPS have been taken.

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On behalf of the European view, Chiara Rossetti, Fondazione Ugo Bordoni – International Project Officer, mentioned that the Fondazione Ugo Borzoni (FUB) is used as an example to compare areas where Mexico has similar interests. She presented facts from 3 projects: DOMINO, PANDORA and Safetrip. PANDORA (Advanced Training Environment for Crisis Scenarios): proposes a global approach to crisis management, providing near-real environment training. The advantages of bridging the gap between table-top exercises and real world simulation exercises were explained. SAFETRIP Project is being designed to integrate innovative satellite technologies and communication features. Most provide safety services for vehicle passengers.

Obstacles & Challenges 

The areas in which Mexico needs to improve must be considered: infrastructure, sustainability, knowledge, partnership, infrastructure sharing. 

Europe has interest in areas as: GIS use, involvement to water, energy and also they are taking into account the good practices.

In Mexico a Policy for ICT has not been created although several initiatives exist (leadership by CONACYT).

Good practices to take into account 

GISELA project is an example of long term sustainability in Latin - America.

GRAMA (project) is an initiative to share computational resources in Mexico.

eeLA 2 project is focused on increasing the number of participants in Latin America and has the objective to work with JRUs. It involves 3000 CPUs

Proposal for cooperation.

The proposal looks for enhance research cooperation; therefore, some governmental institutions are included in the discussion so they could debate to reach real improvements in the network of the country.

A National Policy Agenda, Policy forum, must be created.

There must be a relationship between national funding agencies.

enhancing

research

In this workshop we introduced the discussion about the needs in infrastructure for the Mexican and European perspectives. First, the Mexican point of view detected a lack in ITinfrastructure buy; it is worth of a mention the different projects in the field trying to tackle such kind of areas of interest. In the European view, the objective was to present some EUfunded projects related to infrastructure. The discussion was oriented towards the challenges and opportunities in the field for México.

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5. CONCLUSIONS The local community showed a high degree of interest in improving international cooperation activities with the European Union. As Dr. Neil Hernandez Gress explained, the strong relationship between Mexico-EU due to historical factors still continues. The lessons learned during the conference are the following: Discussing the effectiveness of dialogue will improve its level, and a higher standard of dialogue will generate better implementation, instruments, and partnerships which will be reflected in higher quality deliverables in the areas that represent real mutual (multilateral) interest. Mutual knowledge and understanding of R&D policies, instruments, and international projects of both the European Union and Mexico and their appropriate dissemination will promote interaction and foster the ability of both EU and Mexican researchers to cooperate in a wide range of ICT fields and thus increase the accuracy of dialogue and lead to the production of better results. By knowing and understanding Mexican R&D policies, instruments, and priorities, the constituency of the S&T agreements will be better able to identify and improve the effectiveness of dialogue and thus provide European research centres with better conditions for participating in Mexican research programs. By participating in collaborative projects, they will gain hands-on knowledge of the peculiarities and the culture of doing business in Mexico, and as a result, new networks should be created. This knowledge will contribute to better returns on investment in product localization and indirectly lead to the dissemination of European industrial standards in Mexico. Researchers in Mexico are spread throughout the country, and there are no official data bases with up-to-date information. It is necessary that all sectors work together to achieve a mapping of national research. Federal institutions like CONACYT are making a big effort to obtain this information, but it is not enough. Technological platforms arose as an important point in the ICT discussion. Experts agreed about importance of using those platforms in order to foster research cooperation between the two regions. However, mobility is still an important issue in order to sensitize both European and LATAM researchers on ICT social needs. During the discussions it was detected that there is not a common taxonomy between regions. This lack makes cooperation for R&D projects difficult. Therefore, it is important that researchers from both regions work together to develop a single terminology to be used throughout the world. The Mexican government is currently developing a common national taxonomy, but there is still a lot of work to do. Each EU country has its own legislation for Internet usage. In LATAM, and especially in Mexico, it is necessary to encourage the national policy decision makers to design regulations and in that way fulfilling social, security and economic demands. Another important point which needs to be taken into account is the cultural differences between both regions. These affect the process of performing research, and represent an important obstacle that must be considered. Rapid advances in technology underscore the importance of RTD projects for the development of mobile gadgets. This is especially relevant in e-health and e-inclusion because of the high acceptance of this kind of devices by society, in addition to the fact that this is a common line of research for both regions.

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It is important to keep a record of national statistics on society perceptions of Internet use, in order to match research with national social needs. There was common agreement on the relevance of generating synergy among researchers, users, and beneficiaries in order to ensure a positive and useful impact of technological innovations. National ICT infrastructure presents great challenges. Several projects were mentioned (GISELA, GRAMA, eeLA2) in which government agencies are involved in order to increase the network in the country. Finally, it is important that national ICT stakeholders be involved in developing the National Digital Agenda.

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6. ANNEXES

6.1. ANNEX I: ACRONYMS LIST Instituto Tecnológico y de Estudios ITESM Superiores de Monterrey European Union

EU

Seventh Framework Programme

FP7

Research Innovation

and

Development

and R&D

Research, Development and Innovation

R&D&I

Information and Communication

ICT

National Council Technology

of

Science

and CONACYT

6.2. ANNEX II: PRESS RELEASES The following media published news about the event.

01: The National Contact Point referred to the event on its Webpage. It also helped by publishing the invitation. www.ticsmex.com

ICT National Contact Point

02: An interview with Dr. Neil Hernández Gress about the highlights of the event was published. (Section News)

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03: UEMEXCYT supported the event by publishing the invitation and a note in its News section. www.pcti.gob.mx

UEMEXCYT

04: An article about the event was published on the WIP Web page.

World Internet Project

05: Unsigned, Pág. 2 According to a 2011 study on Mexicans‟ habits and perceptions about the Internet and other technologies which was presented by WIP at the Annual Meeting at the Tec de Monterrey, Campus Santa Fe, one of the factors which limits the growth of Internet use in Mexico are the high connectivity fees. The study also found that there are more than 40 million Internet users in Mexico, a higher figure than that cited by the Mexican Internet Association, directed by Mauricio Braverman, and by INEGI, who in a recent report set the figure at 35 million Internet users.

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06: Internet Project in Mexico, Increasing in Relevance

El Universal, Tech Bit,

Octavio Islas, Pág. 7 In 2009, the first World Internet Project (WIP) study on Mexicans‟ habits and perceptions about the Internet and related technologies reported slightly more than 27 million Internet users over the age of 12 in Mexico. In 2011, the number had jumped to 40,041,000 users, a truly significant increase (more than 13 million). Dr. Jeffrey Colé, head of WIP, points out that growth in numbers of users in a country tends to increase more quickly year by year after the threshold of 30 million users has been reached. This is what is happening in Mexico. The author, who holds a Ph.D. in Social Sciences, is director of the Internet Project-Chair in Strategic Digital Communications at the Tec de Monterrey, State of Mexico Campus. 07: Mexicans perceive the Internet as a political instrument. Melissa Rodriguez

CNN Expansión

While e-mail and Messenger are the most commonly used applications by Mexican Internet users, (97 and 82 percent, respectively, of the 40 million users in 2011), access to social networks has grown exponentially. According to the 2011 study, “Mexicans‟ habits and perceptions about internet and related technologies”, carried out by the World Internet Project (WIP), access to social networks increased from 32% of total users in 2009 to 70% in 2011. The WIP Coordinator for Mexico, Fernando Gutiérrez, stated that 29% of users normally connect via mobile phones, a figure which also increased with respect to the previous year, and he predicted that in the coming year‟s connectivity among Mexicans will continue to increase due to the use of smartphones and tablets. However, he pointed out that 36% of Mexican smartphone users are not taking full advantage of all the possible uses. In an analysis carried out by Southern California University in conjunction with universities such as the Tec de Monterrey and agencies and enterprises related to information technologies, it was found that use of mobile phones for Internet access increased from 5.7 to 7.2 hours per week from 2010 to 2011. Internet access from the home and the workplace also increased,

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from 15.2 to 18.8 and from 18.3 to 23.4 hours per week, respectively. The Internet has radically modified people‟s behavior: for 70% of users it represents their principal source of information and entertainment. Click to see the article.

08: ITESM study shows 40 million Internet users Program: Once noticias 2a Channel: XEIPN-Once TV TV Host: Adriana Pérez Cañedo Date: July 5, 2011 Synopsis: A Tec de Monterrey study indicates that there are 40 million Internet users in the country. This places Mexico among the top fifteen countries in the world with the greatest number of Internet users. (Adriana Cañedo) Click to read the article 09: Interview TV Chanel: News 22 TV host: Laura Barrera Synopsis: Tec de Monterrey, Campus Estado de Mexico Research on Mexicans‟ habits and perceptions related to the national impact of the Internet, in a poll carried out for third time.

Follow the link

CNN en Español

10. Interview TV Program: Perspectivas México TV host: Rey Rodríguez Date: July 5th, 2011 Synopsis: Tec de Monterrey researcher talks about the study on habits and perceptions of Internet. Click to follow the link

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40% de la población en México usa Internet TV Chanel: XEIPN-Once TV TV Host: Irma Pérez Lince Synopsis: Internet Project presented some results about the national study about habits and perceptions of the Internet. Click to follow the link

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6.3. ANNEX III Speakers’ Bios Keynote participants (in alphabetical order) Carlos Duarte Muñoz. Mechanical and Electrical Engineering from the Universidad Nacional Autónoma de Mexico (UNAM) has a Master degree in Scientific Instrumentation by University of California at Santa Barbara (UCSB) and a Certification in Business Administration by ITESM. His career has been extensive in the field; he worked teaching in the Faculty of Engineering, UNAM, worked as researcher in the field of geophysical instrumentation at CICESE, Director of Research and Development in the Digital Data Company of Mexico, he was consultant in the area of communications networks Office PC company in San Diego ,California representative of CONACYT, Director of the Center for Integration of Technological Innovation and now Deputy Director General for Integration of content B, also coordination of the information society and knowledge , Ministry of Communications and Transport, where he has the responsibility for developing connectivity projects of the National e-Mexico. Chiara Rossetti. Chiara is Senior Advisor on European Policy and Funding. During her career, she has been consultant for an Italian Regional Development Agency (ERVET) managing projects, developing and implementing policy proposals and strategies. She worked in Brussels for the Regional Government of Emilia-Romagna for four years. She has gained a strong understanding of European politics and a strategic knowledge of EU Institutions / Institutions of the European Union. She managed a transnational network of Regional and Local Authorities, influencing policy-makers and key actors, building alliances and coalitions to support advocacy and policy development. She was the coordinator of the European Projects Office of LAit (Lazio Innovation Technology) which develops programs to foster the creation and use of ICT tools, coordinates e-government projects, and designs infrastructural projects for local networks. Since 2010 she is consultant on EU policy and funding for Fondazione Ugo Bordoni (FUB), a non-profitable research center focused on TLC, electronics and multimedia with comprehensive and sound expertise in ICT and its applications in other fields. FUB promotes scientific progress and technological innovation performing and supporting research and scientific studies, applications in telecommunications, information technology, electronics and non-specific areas of multimedia services. Chiara supports FUB in the preparation of project proposals to be submitted within the FP7, also performing networking activities and lobbying. Ellen Hellsper. Dr. Ellen Hellsper is a Lecturer in Media and Communications at the London School of Economics and Political Science. She is also an Academic Advisor for the Media and Communications Department at the Pontificia Universidad Católica de Chile (Santiago) and a Visiting Fellow at the Steinhardt School‟s Department for Media, Culture, and Communication at New York University. She worked at Survey Research Fellow at the Oxford Internet Institute (OII) where she was responsible for the design, analysis and coordination of the Oxford Internet Surveys (OxIS) as part of the World Internet Project (WIP) Surveys. Further projects she was involved in areas of the EU funded „Youth at risks and ICTs‟, „Social Impacts of ICT‟ and „Net Addiction‟ researches, the „SocioGeek‟ project, the „Me, My Spouse and the Internet‟ and „Online Gambling‟ researches. Currently Ellen Hellsper is on the Advisory Board of the EU Kids Online II project and worked on its predecessor, the UK Children Go Online survey. Her researches and publications focus on vulnerable groups and their use of technologies with a special interest in generational differences in digital literacy and engagement. In particular she looks at digital exclusion and social media use.

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Fernando Gutierrez Fernando Gutierrez Cortes concluded his Doctoral degree at the University of Salamanca, Spain. He had participated actively national and international organizations as: Mexican Academy of Communication, Member of the Board of Directors of Media Ecology Association Executive Secretary, General Coordinator of World Internet Project, Vice President for Educational Development (2004, 2005, 2010) in the Mexican Internet Association (AMIPCI)), Also he had worked in Mexican Association of Communicators (AMCO) Fernando has published numerous articles and studies on various topics of information and communication technologies for magazines and newspapers and in that field he had attended and presented research on the topic of New Information Technologies and Communications in national and international forums. Since 2007 he is the General Coordinator for Mexico on the World Internet Project, he also worked as major research network, a project coordinated by Dr. Jeffrey Cole, During his stay in California, he worked as general director of the Center for the Digital Future at the University of Southern California (USC) where he meets more than 30 centers from different countries that study the impact of new technologies associated with Internet communications. In the academy field he had lectured for institutions like the Universidad Iberoamericana, Universidad Autónoma de San Luis Potosí, Universidad del Bajío, Tecnológico de Monterrey Campus Chiapas, Campus Monterrey, Campus Toluca and Campus Santa Fe Center for Advanced Communications, Universidad Panamericana, Intercontinental University, University of the Americas in Puebla, Association of Consultants‟ Health Image, University of Celaya, among others. He currently serves as Director of Communication and Digital Art of Tecnológico de Monterrey, Campus Estado de Mexico. Francisco Javier Allard Taboada He is currently the Director General of the Mexican Association of Information Technology Industry (AMITI). AMITI represents the leading national companies operating in various sectors from information and communications technologies industry. Javier Allard has over 35 years in the Information and Communications Technologies industry experience, having held important positions such as General Manager of IBM Mexico, Commercial Director at Mexico SkyTel, and satellites Mexicanos, SatMex Executive Director. His current position at the forefront of AMITI has enabled him to generate relevant initiatives and projects that have momentum and development to the IT industry's in Mexico. Héctor Sámano MSc. Hector Sámano majored in International Relations with a specialization in economics from the Universidad Iberoamericana Campus Santa Fe; he obtained Master degree on International Management by the Instituto Tecnológico Autónomo de México (ITAM), also he has certification from the Universidad Iberoamericana in Corporate Finance and the National Institute of Public Administration in various areas. During his career, he has held various positions in agencies of the federal government, as well as in development banks. His qualifications and experience have focused on project management, financing for development and public policy related to multilateral organizations like the World Bank and the Inter-American Development Bank (IDB), national funding government agencies, the Organization for Economic Cooperation and Development (OECD) and the European Commission. During his collaboration in CONACYT he has specifically contributed to the Deputy General Directorate of Technology Development and Innovation in the definition and implementation of instruments for promoting international technological cooperation and innovation, as well as the definition of guideline and policies for their operation. Specifically in the promotion of innovation policies for Mexico and Latin America with the IDB, the OECD and the European Commission. Mr. Samano has played an important role at various nationally and internationally conferences, seminars, workshops and conferences on issues such as financing for development, international economics, project management, training, among others, in countries like USA, Canada , Brazil, Chile, Member States of the European Union and international bodies like the International Labour Organization, the World Bank and the European Commission.

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Isabel Kreiner Isabel Kreiner holds a Master degree in Environmental Engineering from the Technical University of Berlin, Germany. She has more than 20 years‟ experience in the development of research and consulting project, and more than 10 years‟ experience in technology transfer processes and innovation management. Since 2004, she leads the project management department at the Tecnológico de Monterrey, Campus Estado de México. During her different contractual obligations, she developed some reports analyzing the research capacities in Mexico in several thematic areas. Isabel Kreiner has participated in several international cooperation projects (technical cooperation as well as scientific cooperation with German organizations, and FP6/7 projects). Jeffrey Cole Jeffrey Cole has been at the forefront of media and communication technology policy issues in both intern aspects of United States and the foreign for the last 25 years. In July 2004 Dr. Cole joined the USC Annenberg School for Communication & Journalism as Director of the newly formed Center for the Digital Future and as a Research Professor working under the statement that the best policy arises from the best information, prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directed the World Internet Project, a long-term longitudinal look at the effects of the technology in computers and Internet over all possible aspects of society, which is implemented around 20 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a "true visionary providing the public with information on how to understand the impact of media." He was member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group. He currently is a member of the International Telecommunication Union (ITU) Forum Programme Committee. In the academic field, Cole has lectured extensively in Asia, Africa, Europe, South America, Australia and throughout the U.S. He regularly consults with top government officials and leaders of the telecommunications industries throughout the world on communications issues. In 1987 he received UCLA's Distinguished Teaching Award. Over the last 31 years, Cole has taught to over 35,000 students. Julián Seseña Julian Seseña Master in Communications Systems and Networks, Business Degree on General Management, Certified on European Communities, Advanced Telecommunications Services, Marketing Management, Business Development, Strategic Management and Negotiation, also he has a PH Degree on Radiocommunications He has served as Executive Director of North American Teledesic Communications Spain, Director of Telecommunications in Spanish satellite operator (HISPASAT), Head of Research and Development in the Spanish General Direction of Telecommunications for the Ministry of Industry and Telecommunications. He had lectured more than 80 conferences and he had published more than 60 papers. Currently, he is President at ROSE Vision, a Spanish firm. He manages and participates in many European R+D projects: Digismatv, Digisat, S3M, Avista, NEMi, 4NEM, MOSSA, BROADWAN, SFERA, FORESTA, FIRST, etc. He is chairman of the Europe-Latin American Policy Dialogue Council, supported by FORESTA FP7 project.

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Leonardo Piccinetti Piccinetti mastered in European Studies at Sussex European Institute in University of Sussex , with the thesis on research project of Structural Funds evaluation in Italy. He had consulted several European research and business communities on issues related to Lisbon Strategy, FP7, Financial Perspectives and the Competitiveness and Innovation Programme (CIP). Leonardo Piccinetti has twelve years of international experience in the field of EU consulting and academic experience (lecturer in University of Milan, Trieste, Naples, Aquila, Exeter, Bologna, Brussels, Bruges) in regional studies with special interests in Lisbon Strategy, Innovation, and Governance with more twenty publications. Since 2001 he is PhD student in Regional Studies at Newcastle upon Tyne University, focusing in Innovation Policy in enlarged Europe. Currently he is Managing Director of Europe for Business. Luis Trejo Luis A. Trejo is currently an Associate Research Professor at the Information Technology and Computer Science Department of the Tecnólogico de Monterrey Campus Estado de México. He obtained the Master on Science in computer science in 1989 at the CINVESTAV of Instituto Politécnico Nacional, Mexico, and the Ph Degree in computer science in 1993 at the Université Claude-Bernard de Lyon, France. His areas of interest are internetworking, information security, Intrusion Detection and Prevention Systems, GRID computing and parallel processing. Moreover, Trejo is currently a member of the research group in network security at the ITESM CEM. He has more than 20 international publications and several industry certifications. He is the Main Contact of the Cisco Regional Academy ITESM CEM and a CCNP/CCNA/CCAI instructor of the Cisco Networking Academy Program. He worked as a member of the technical reviewing team for the CCNP CV in the context of the Cisco Networking Academy Program from 2001 to 2003. He was invited by IEEE to be a member of his officers staff, performing tasks and responsibilities attached to the Secretary of Student Activities, IEEE Section Mexico for a one-year period, from 2005 to 2006. Luis Trejo is part of the Evaluation Committee for CUDI (University Consortium for Internet 2 Development), and a member of its Advisory Academic Group. Also, he is the main coordinator of the CUDI Grid and high performance computing community. He is the project leader of LA-GRID (IBM sponsored) and WINDS-LA, Mexico (EU FP6). In the field of technological development, he is the project coordinator of Location System and Immediate Assistance (ELISA), solution based on mobile technology for generation of manual and automatic alarms through a sensors' network that allows the location of the user and immediate assistance in case of emergency or imminent danger, such as an attempted kidnapping, car crash impact or health crisis. ELISA is a CUDI-CONACYT project funded. In September 2010, he was invited as a Technical Project Manager of GISELA project (Grid Initiatives for e-Science Virtual Communities in Europe and Latin America. Maurice Braverman He mastered in administrative mechanical engineering in Tecnológico de Monterrey and a MBA by Stanford University. In 2010 he became is President of the Mexican Internet Association (AMIPCI) who has over 210 partners from various industries, including banking, retail, telecommunications, professional services, media and technology. In 1997 he joined Visa in the area of Emerging Technologies products unit, where he had the opportunity to participate in the early stages of implementation of the chip platform and e-commerce implementation. Currently serves as Executive Director of Product at Visa Mexico since 2004. The experience of Mr. Braverman includes performance in various positions at companies including Microsoft Corporation, based in the United States and Procter & Gamble in Mexico.

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Mauro Bianchi Bianchi is an international business consultant. He holds a BSc from the “Università Cattolica del Sacro Cuore”, Milan and a MSc from “Université Libre de Bruxelles”, Brussels and was former lecturer at the faculty of Law of the University of Groningen (The Netherlands) in international politics. He started his professional carrier at the European Parliament and spent 3 years in Price Waterhouse Consultants in Brussels before setting up his first company in Belgium, TESEO Sprl. He is Senior Partner of MINERVA C&, Partner of EU MENTIS Srl, a Training Consultancy in Torino (Italy) and co-founder of the EIRC Euro India Research Centre located in Bangalore (India) & Brussels. He had been member of the Board of Directors of several European Associations related to IT and R&D as well as consultant and direct representative of numerous industrial organizations and industrial groups related to European Affairs, communication and R&D activities in Brussels. He directed and supervised the development of a large number of successful EU Framework Program proposals since the mid of the nineties and has experience in the EU-India and EU-Latin America FP6 & FP7 funded project and policies as a the various projects that TESEO has coordinated since 2005 up today: “INCITE”, “INDIA MENTOR” and “SYNCHRONISER” as well as in Latin America with the projects “EUROLATSEA” and “SOLAR-ICT”. He has been in charge of setting up training courses and training programs on EU affairs with major European Universities and Training Centers, in Europe, Asia and Latin America. Miguel González Has a Ph. Degree in artificial intelligence from the National Institute of Applied Sciences in Toulouse, France. From 2001 to 2004 was head of European research project AWAKE and French PREDIT research project, working as a research assistant, later as a postdoc in 2004 at the Laboratory for Analysis and Architecture of Systems (LAAS-CNRS) in Toulouse. His research interests include statistical learning and automatic fuzzy inference systems, signal analysis, human-computer interaction, applications for assistance in handling automobile, ITIL for ITESM. He has published more than 60 research papers in forums, magazines and national and international books. He also trained teachers and doctors. Since 2005 he works as a teacher-researcher, a member of the Research Group in Intelligent Systems and director of Graduate Studies in Computer Science at Tecnológico de Monterrey Campus Estado de México. Miguel Gonzalez coordinates various research projects and the Mexican Commission (local chair), secretary of the board of the Mexican Society of Artificial Intelligence and he is a member of the National System of Researchers (SNI), as candidate. Miguel Ramírez Director of Mechatronic Academic Department at ITESM-Campus Mexico City. He is a PhD candidate on Mechatronics Systems by Tecnológico de Monterrey. Researches stays at Instituto de Automática Industrial (IAI) belong to Centro Superior de Investigaciones Científicas (CSIC) from Spain. He is Certified in Manufacturing Technologies by the Society Manufacturing Engineers (SME) and Certified in advanced programming and electrical maintenance of ABB robots by ABB Automation Ltd and certified on CONOCER normative for consulting skills by Mexican Government. He is member of the Technologist Consulters National Register (RCCT) to evaluate enterprises and research centers innovation project‟s / and proposals to reach funding / funds of Mexican Science and Technology National Council (CONACYT). He is Project Manager certificated by Project Management Instituted (PMI). Dr. Ramírez is coordinator of the Tecnológico de Monterrey Research Chair “Product Development for Emergent Markets”. He had developed the technology named “Universal Numeric Controller” to retrofit machine-tools with software based and low cost CNC and registered as Mexican Patents number MX/E/2008/016466. He is coordinator of the project “Teleoperation of Manufacturing Cells for Higher Education” supported by Colombian Science National Council (COLCIENCIAS) with Colombia National University, Andes University and Cali University. He had written technical publications in international journals, magazines and conferences Congress of different countries. D2.2 – Report on Conference in Mexico ITESM

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Dr. Ramírez is Vice-Chair of the 4.4 International Technical Committee in Cost Oriented Automation of the International Federation of Automatic Control (IFAC). He is administrator of the Project “Implementing cooperation on Future Internet and ICT Components between Europe and Latin America” (FIRST) founded by FP7 European Union program altogether with Latin American and European Countries to develop of Technology Platforms on Future Internet on IT sectors. Neil Hernández Gress MSc and PhD, he has developed and evaluated machine learning methodologies for diagnosis and supervision based on Artificial Neural Networks and Statistics. And he has applied these methodologies to engineering (diagnosis of the driving capabilities of a vehicle driver and Business Intelligence). He is the author and co-author of more than 40 journal and conference papers and 10 research reports. He had worked in several national, European and North-American projects. Neil Hernández has served as tutor of 8 MSc theses and 2 PhD theses. He was with the LAAS/CNRS at Toulouse as senior researcher and recently as associate researcher and project manager. He made scientific collaborations with several European and North-American laboratories as well as participations in European and French projects. Since 2005, Dean of the Graduate and Research Division (DPI) at Tecnológico de Monterrey (16 masters, 4 PhDs, programs and 7 research centers, business incubator and founding antenna). He has been appointed as the National Contact Point for EU founded projects at the CEE. Today is a full time professor at Tecnológico de Monterrey Campus Ciudad de México, in which he has been: head of the Computer Science Graduate School; head of the Graduate School in Engineering and Science (EGIC); Besides that he is the Director for Research, Technological Development and Graduate Programs of the Rectoría de la Zona Metropolitana de la Ciudad de México. Santiago Gutiérrez Fernández Santiago Gutierrez has an extensive career in Telecommunications, he has lead major / important companies in addition he had served as a business consultant of key players of the industry in Mexico, the U.S. and Latin America. He began his career in Telmex, he was President of AT & T Mexico, Vice President and Partner of Booz Allen Hamilton, He was vice president of the National Telecommunications CANIETI the National Chamber representing the electronics industry, Telecommunications and IT, until March 2010. In March 2011 he was reelected to a second term as National President of CANIETI. Mr. Gutierrez earned his MBA from Wharton at the University of Pennsylvania. Today he is also an entrepreneur and business consultant for Information technology companies in the same geographical area and his practices are focused on Telecommunications and IT issues growth and partnerships, business development, technology trends and regulatory issues.

Bence Sagvari Majored at the Eötvös Loránd University of Sciences Institute of Sociology. He is a PhD candidate in Sociology at the same university. He is manager director of ITHAKA Research and Consulting Ltd. Sagvari is also a researcher at the Institute of Sociology of the Hungarian Academy of Sciences, and a member of the World Internet Project (WIP). His fields of interest and expertise are: Market Research, sociology of economy and organizations and social implications of info-communication technologies.

Andreina Mandelli Andreina Mandelli is a senior research fellow at the Center for the Digital Future at the Annenberg School for Communication and Journalism, University of Southern California, Los Angeles. She received her Ph Degree in Mass Communication from Indiana University, Bloomington, USA, and her MBA from Bocconi University, Italy. She is Professor of Communication and Marketing at SDA Bocconi School of Management in Italy, also she is an

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adjunct professor at the Università della Svizzera italiana, Lugano, and visiting scholar at UCLA Anderson School of Business, Los Angeles. From 1995 to 2001 she launched and directed a research observatory on new media communication and marketing. Mandelli has been interviewed on her research subject by major mass media including the New York Times and CNN. Her research focuses on innovation in marketing and corporate communication and markets conceived as mediated conversations. She has published seven books, numerous articles and several chapters of international books. Currently she is writing a book about social media branding and metrics and working on a project on online reputation measurement and management.

Arkadiusz Kustra He majored at University of Warsaw, and the Warsaw School of Economics. Poland. He currently is the Internet Research and Analyses Manager at Agora SA, and also Chief Analyst, Internet Division at the same company. His interests are focused on data analyses, quantitative and qualitative research. He is also representing Agora SA in the Research Council of Megapanel PBI/Gemius, and an active member of the World Internet Project.

Maria Gerszewska She studied at Akademia Leona Koźmińskiego, Wyższa Szkoła Przedsiębiorczosci i Zarządzania im. L. Koźmińskiego w Warszawie and at Polska Akademia Nauk. Her area of expertise focuses on telecommunications and she is currently the MR Manager at PTK Centertel and MR Manager at TP. Maria Gerszewska is also an active member of the World International Project.

Tiago Lapa He studied at Queen's College, University of Cambridge, in Cambridge, United Kingdom, where he obtained his Mphil. Among the classes he has taught, are Sociology of Mass Media, Sociology of Social Exclusion and Research Methods. His areas of interest are focus on Social Sciences, especially those regarding Sociology. He is also an active member of the World Internet Project. Currently , he is an Assistant Professor at Instituto Politécnico de Leiria - Polytechnic Institute of Leiria, in Portugal.

Janne Elvelid He studied at Högskolan i Gävle, in Sweden. In early years, he held the position of Managing Director at World Internet Institute, Project Manager at Fiber Optic Valley AB, and Survey Manager at World Internet Institute. His area of expertise focuses on Information Technology and Services. Currently, he is the Area/project Manager at SE (The Internet Infrastructure Foundation), and an active member of the World Internet Project.

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Mag. Dr. Natascha Just Is a Senior Research and Teaching Associate in the Division on Media Change & Innovation, Institute of Mass Communication and Media Research (IPMZ), University of Zurich, Switzerland. She is also a Fellow of the StanfordVienna Transatlantic Technology Law Forum (TTLF). Natascha Just‟s current research centers on the transformation of statehood in the convergent communication sector with a special emphasis on changing governance structures, competition policy, and market power control. Her research has been published in books and refereed journals such as Media, Culture & Society, Telecommunications Policy, Communications & Strategies, and Knowledge, Technology & Policy. She is co-author of the book "Self- and Co-regulation in the Mediamatics Sector. Alternative Regulation between State and Market”.

Michael Latzeris Professor of Communications at the Institute of Mass Communication and Media Research (IPMZ), University of Zurich, Switzerland, where he chairs the Division on Media Change & Innovation. Prior to joining IPMZ he held various positions at the Austrian Academy of Sciences (AAS) and other research institutions worldwide. Latzer is an expert on media convergence and European information society issues, e-Commerce, digital economy, telecommunications, and media governance (self- and co-regulation), and has lectured extensively on these field. He holds a MSc in Business Informatics and a Ph. Degree in Political Science from the University of Vienna, Austria, and has been Associate Professor of Economics and Politics of Communication at the University of Vienna. Latzer is consultant to private and public institutions, member of numerous communications associations, such as the Muenchner Kreis, ITS Europe, ICA, DGPuK and member of the editorial board of various communications journals. He is the author of more than 100 publications including books, His articles have been published in books and refereed journals such as New Media & Society; Telecommunications Policy; Convergence; The European Journal of Communication Research; Communications & Strategies; Knowledge, Technology & Policy; and EM-Electronic Markets.

Grant Blank Blank is a sociologist who studies the social and cultural impact of the Internet and other new communication media. He completed his PhD on the sociology of reviews at the University of Chicago. He is the Survey Research Fellow at the Oxford Internet Institute responsible for the design, analysis and coordination of the Oxford Internet Surveys (OxIS) and World Internet Project (WIP) Surveys. Grant began his career as an independent consultant based in Chicago Illinois specializing in research design, statistical analysis, and database design. He previously taught at American University in Washington DC. Grant Blank is Survey Research Fellow at OII. His areas of interest are cultural sociology, especially reviews and cultural evaluation, social and cultural impact of the Internet and other new media, quantitative analysis, methodology, cultural sociology, sociology of science and technology, artificial intelligence. Blank's work focuses on the social and cultural implications of the Internet and related new communications technology. In addition, he works on research methods and statistics, and teaches at the OII social statistics courses.

6.4. ANNEX IV SOCIO ECONOMIC LEVEL IN MEXICO According to the Comité de Niveles Socioeconómicos de la Asociación Mexicana de Agencias de Investigación y Opinión Pública A.C. (AMAI) Since august 1998, there are 6 socio economic level in Mexico

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A/B: Upper Class – It is the segment with the highest quality level of life. The profile of the head of the house is individuals with an educational level of at least major degree. They live in ostentatious luxury with all the amenities. C+: Upper Middle Class – Individuals with incomes and lifestyle slightly better that middle class. The profile of the head of the house is individuals with an educational level of a major degree. Generally live is an own house or apartment with some luxuries but with all the amenities. C: Middle Class – The profile of the head of the house is individuals with an educational level of high school. The homes from this segment are own or rented houses and apartment buildings with some amenities. D+: Lower Middle Class – This segment includes the homes with incomes and lifestyle slightly less than the ones from middle class. The profile of the head of the house is individuals with an educational level of elementary or junior high school complete. Some of the homes are owned and some of them are rented but are social-interest homes. D: Lower Class The profile of the head of the house is individuals with an educational level average of complete elementary in most of the cases. The homes of this segment are rented or owned most of the in informal housing. Social-interest housing or with freeze rents. E: Lowest Class – The lowest segment of the population. The profile of the head of the house is individuals with an educational level of elementary not finished. The people of these strata do not own a home, so they rent, practice the in informal housing and frequently it houses more than one generation. These homes are austere.

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