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Since 1917, the Forbes mission has remained constant:

Global Champions of Entrepreneurial Capitalism

Media Kit 2016

GET TO KNOW Under 30 Alum FinTech 50 Richest Entrepreneurs Under 40

PATRICK COLLISON Co-Founder, Stripe Irish-born brothers John & Patrick had their parents install a special satellite so they could learn coding as kids. Their online payment company, Stripe, now ranks as the most valuable private FinTech company in the U.S. IN GOOD COMPANY Stripe is partially funded by PayPal co-founders—Peter Thiel, Max Levchin and Elon Musk.

Nate Koontz, Engineer, Rethink Robotics

Forbes is a global media & branding company with technology at its core. Reaching 94 million people each month across several platforms and industries, we provide our audience of influential leaders, consumers and millennials with critical business insight and unparalleled access to the world’s most powerful people.


2016 Forbes Media Kit



Live Events & Conferences


Thought Leadership

GET TO KNOW Featured cover story in Forbes Innovation Factory issue

ASHTON KUTCHER Actor & Investor Hollywood star Ashton Kutcher turned 30 million dollars into a quarter-billion thanks to investments in some of the greatest tech deals ever—including Uber, Airbnb, Skype, Pinterest, Spotify and more. WHAT WE LIKED Kutcher is never too busy for his founders. “Every single person in our portfolio has our personal phone numbers,” he says. “They can call us at any point in time, 24 hours a day, whatever it is.”

Forbes by the Numbers 37 Print Editions Distributed in 70 Countries 25 Languages

Awards & Recognition 2016 WEB MARKETING ASSOCIATION IAC AWARDS Best Media Online Ad (Tag Heuer) 2015 ADWEEK’S HOT LIST Hottest Business Magazine

6.3M U.S. Print Readership 46M Unique Visitors 400 Posts Per Day 1,800+ Contributors 68% Mobile Traffic 23M Social Followers

2015 MOBILEWEB AWARDS Best Media Mobile Application 2015 LINKEDIN 100 Most InDemand Employers in North America 2014 THE DRUM ONLINE MEDIA AWARDS Best Business/Finance News Site EMMY AWARDS Forbes SportsMoney 2015, 2014, 2013, 2012 2013 ADWEEK HOT LIST Hottest Business Publication 2013 WEBBY AWARD Best Magazine Website 2013 TRIBECA DISRUPTIVE INNOVATION AWARD Forbes Magazine

Sources: comScore January 2016, Media Metrix, US Multi-Platform Home & Work; GfK MRI, Fall 2015, Base A18+

2016 Forbes Media Kit

GET TO KNOW Under 30 Alum Richest Entrepreneurs Under 40

PALMER LUCKEY Founder, Oculus VR Acquired by Facebook for $2.4B Palmer Luckey began making VR headsets at the age of 16— and launched one of the most successful yet controversial crowdfunding campaigns ever, making $250K in less than two hours and growing that to $2.4M within a month. DID YOU HEAR? Luckey told Forbes that, at just 23 years old, he’s not great at managing people— but IS good at getting them to work for and with him.


Under 30 list members, class of 2014

65% Male

1 in 3

1 in 2

are Key Business Decision Makers

35% Female


are Millennials with an HHI of $100K+

more likely to be a C-Level Executive

$305,132 Average HHI ranks #1 in the business competitive set, reaching the most influential and engaged audience of • Millennials • C-Suite & Top Management • Business Owners • IT Decision Makers • Business Decision Makers

Sources: comScore January 2016, Media Metrix, US Multi-Platform Home & Work; GfK MRI, Fall 2015, Base A18+; Ipsos Mendelsohn Affluent Survey 2015, Base A18+ w/HHI $100K+

2016 Forbes Media Kit

Cross-Platform Integration

Celebrating the entrepreneurs, game changers and influencers advancing industries around the globe, Forbes’ powerful franchises provide interactive and multi-dimensional experiences that connect brands, consumers, and influential world leaders. 30 UNDER 30 Active community of the most disruptive and innovative young minds amplified through our always-on digital channel, multiple live events and award-winning mobile app FORBES 400 The most-read issue in Forbes 98-year history, with an audience of 8.7 million in 2015 SELF-MADE WOMEN Print, digital and live experience, centered around an exclusive peer-to-peer networking event engaging 250+ world leaders PHILANTHROPY Bringing together the most influential philanthropic leaders such as Warren Buffett, Bill Clinton, Michael J. Fox and Michael Milken

BILLIONAIRES Forbes highly-anticipated Billionaires list in print and digital, garnered a 294% lift in online engagement among business professionals in 2016 INVESTMENT GUIDE A best-selling issue of the year, with 1 in 3 readers representing millennials with an HHI of $100K+ HEALTHCARE Print, digital and transformational live event attracting executives from companies amassing an aggregate value of $1.2 trillion CMO Premier community of marketing influencers redefining their industries, guided and empowered through our CMO Network, thought leadership practice and CMO Summit

AT&T and Forbes BrandVoice Win Digiday Content Marketing Award for Best Print to Digital Content Integration

Sources: GfK MRI, Fall 2015, Base A18+; Ipsos Mendelsohn Affluent Survey 2015, Base A18+ w/HHI $100K+; MOAT

2016 Forbes Media Kit

Bill Clinton presents an award at the Forbes Philanthropy Summit, Carnegie Hall

Jessica Alba of The Honest Co. speaking at the Forbes Women’s Summit

Top Philanthropists photographed in the Trustees Room at the New York Public Library during Forbes Annual Philanthropy Summit Under 30 list makers and venture capitalist Josh Kopelman at the 2nd Annual Forbes Under 30 Summit

The CEOs of Humana, Merck & Co. and Mayo Clinic discuss lowering healthcare costs at Forbes Healthcare Summit

Conferences & Events

Hosting 13 key events each year, Forbes brings together the world’s top leaders, policy makers, innovators, experts, and change makers to explore the landscape of today’s ever-evolving world. FORBES CIO SUMMIT March 6–7, 2016 | Half Moon Bay, California FORBES UNDER 30 SUMMIT ISRAEL April 3–7, 2016 | Jerusalem and Tel Aviv FORBES WOMEN’S SUMMIT May 11–12, 2016 | New York, New York FORBES UNDER 30 SUMMIT ASIA May 19, 2016 | Singapore FORBES 400 SUMMIT ON PHILANTHROPY June 2016 | New York, New York FORBES ASIA FORUM: THE NEXT TYCOONS—A GENERATION EMERGES June 15, 2016 | Hong Kong FORBES AGTECH SUMMIT July 13–14, 2016 | Salinas, California FORBES UNDER 30 SUMMIT October 16-19, 2016 | Boston, Massachusetts FORBES GLOBAL CEO CONFERENCE Winter 2016 | TBC FORBES CMO SUMMIT November 2–4, 2016 | Coronado, California

2016 Forbes Media Kit


Be authentic, be persistent, and do good...Forbes will find you.” –Holly Jade

Lead Designer, Thegreenhabit–Grumbl

For more information on Forbes Conferences & Events, visit

BrandVoice By The Numbers

115+ 8K 66M 9.6M 88% 200% Partners

Pieces of Content

Sources: SimpleReach 2010-2016; GFK AdMeasure, 2011-2015

Page Views

Social Actions & Referrals

Read Print BrandVoice

Y/Y Print Growth

Forbes BrandVoice A pioneer in the native advertising field, launched in November 2010, BrandVoice is our first-to-market integrated content marketing platform. By giving marketers the same tools as our editorial content creators, our brand partners are able to join the conversation and leverage Forbes’ trusted environment and valuable audience. “As a leader in the sponsored content space, Forbes continues to reap the benefits from its boundary-pushing BrandVoice platform.” –AdWeek

BrandVoice Awards & Recognition 2015 WINNER Web Marketing Association IAC Awards Best Online Media Campaign; Roberto Coin & Forbes BrandVoice Program

2015 FINALIST Digiday Content Marketing Awards Best Brand Newsroom; Teradata & Forbes BrandVoice Program

2013 WINNER B@B’s Content Marketing Awards Content Marketing Award for Branded Journalism; NetApp & Forbes BrandVoice Program

You’re looking good on BrandVoice. Take the test drive. Visit

2016 Forbes Media Kit

NEEDS NO INTRO Billionaires Philanthropy Most Powerful People Forbes 400 The Richest Person In Every State

WARREN BUFFETT Investor, Business Magnate, Philanthropist & CEO, Berkshire Hathaway As part of the Giving Pledge, cofounded with Bill & Melinda Gates he’s made a commitment to give away 99% of his total wealth. FUN FACT Buffett still lives in the Omaha home he purchased in 1958 for $31,500.

Thought Leadership

From Forbes Insights and the CMO Practice, to live events and our innovative, first-to-market content marketing platform BrandVoice, Forbes provides integrated thought leadership advice to help executives transform their organizations. We uncover deep insights into the issues and trends across business, technology, marketing, finance & investing, entrepreneurship and healthcare.

INSIGHTS CMO PRACTICE BRANDVOICE COMMUNITYVOICE (COUNCIL) LIVE EVENTS Malala Yousafzai, Nobel Peace Prize laureate, discussing the importance of girls’ education and her work with the Malala Fund in an interview with MSNBC’s Ronan Farrow at the first Under30 Summit.

93% of CMOs agree content is the fuel that runs modern digital, mobile and social marketing systems. Our new research report Publish or Perish examines how leading marketers are migrating from an advertising to a publishing model to achieve their goals.

Visit now to learn more.

Sources: Publish or Perish: A CMO Roadmap

2016 Forbes Media Kit

NEEDS NO INTRO Billionaires

RICHARD BRANSON Founder, Virgin Group $5.1B Net Worth Billionaire buccaneer. Maverick. Rebel risk taker. Trailblazer. Adventurer. Disruptor. Hippy tycoon. QUOTE OF THE DAY “Today, if you want to succeed as an entrepreneur, you also have to be a storyteller…It is not enough to create a great product; you also have to work out how to let people know about it.”

The Ultimate Leader in Luxury We give elite readers access to the finest products and experiences, while offering premium advertisers a multi-platform stage for their brands. In Every Issue Luxury Leaderboard

Seal the Deal: Spotlighting the luxury goods to take to the big meeting–or celebrate its successful conclusion Object of Desire: Highlighting the coveted watch, car, boat, or home accessory we’re lusting after Provenance: Tracing back to the origin of a luxury product, item or building Luxury Lineage: Exploring the brief history of a quintessential watch, fashion accessory or automobile

ForbesLife Department The longstanding ForbesLife department within the magazine is dedicated to enjoying the rewards of success.

The Business of Luxury

In-depth editorial features delivering cuttingedge, authoritative business intelligence on the emerging innovators, disruptors and brands redefining the world we live in.

2016 Forbes Media Kit

The Honest Company’s Jessica Alba photographed for the 2015 Power Women issue.

Special Inserts ForbesLife Luxury Guides

Throughout the year, Forbes releases a series of special high-impact 8-page editorial inserts covering specific lifestyle segments. 2016 Insert Calendar 2/8 Travel 4/19 Spring Fashion 6/30 Watches 10/4 Men’s Fall Fashion

11/8 New Luxury Cars for 2017 11/29 Holiday Gift Guide 12/31 Spirits

GET TO KNOW Billionaires America’s Richest Entrepreneurs Under 40 Forbes 400 Richest in Tech

BRIAN CHESKY Co-Founder, Airbnb $3.3B Net Worth From two roommates struggling to pay their San Francisco rent, to leasing out three air mattresses on their floor, to building one of the hottest startups in history—Brian Chesky has successfully launched the “sharing revolution” amongst 60 million guests in 34,000 cities. FUN FACT Barry Manilow’s drummer was the first to use Airbnb to rent an entire house.

2016 Editorial Calendar Issue

Editorial Themes

Ad Close

On Sale

Online Launch

Jan 18

30 Under 30




Global Business/Entrepreneurs • Second Acts • Financial Planning/Millennial Money Luxury Leaderboard: Object of Desire—Luxury Home Goods** • Business of Luxury Feature*** • ForbesLife Department

1/23 Davos World Economic Forum 

Feb 8

All New! Best Small Co’s: Small Giants




Feb 29

Retire Well




Mar 21

Billionaires* 7.2 Million Reach



Tax Planning • Best ETFs & Mutual Funds • SportsMoney** Special Insert ForbesLife Guide to ‘Travel’ • Luxury Leaderboard: Seal The Deal—Men’s Accessories** • ForbesLife Department

Social Media • Tech & Innovation • Energy Revolution Luxury Leaderboard: Seal the Deal—Men’s Watches** • Business of Luxury Feature*** • ForbesLife Department

Luxury Leaderboard: Travel** • Luxury: Collections

3/1 3/11 SXSW 

Apr 19

Innovation Factory 7 Million Reach




May 10

The Next Global Gamechangers*




May 31

Best Brands—The Business of Marketing




Jun 21

Self-Made Women 2nd Highest Readership of the Year at 8.3 Million




Best Employers • Tomorrow’s Transportation • Midas List Special Insert ForbesLife Guide to ‘Spring Fashion’ • Luxury Leaderboard: Luxury Lineage—Watches** • ForbesLife Department

Social Entrepreneurs • Fastest Growing Tech Companies • Reinventing America • Retirement Luxury Leaderboard: On the Market—Real Estate** • Business of Luxury Feature*** • ForbesLife Department

Innovation at the Top • Sports Money** • Masters of the Universe • Big Data Luxury Leaderboard: Seal the Deal—Men’s Clothing** • Business of Luxury Feature*** • ForbesLife Department

U30 Women • Reinventing America • Internet of Things Luxury Leaderboard: Luxury Lineage—Autos** • Business of Luxury Feature*** • ForbesLife Department

6/18 Cannes Lions 

Jun 29

Investment Guide* 7.7 Million Reach




Jul 26

Internet of Things




Aug 23

The Future of Education




Sep 13

Most Innovative Companies* 8 Million Reach




Oct 4

Cloud Technology




Oct 25

400* Largest Readership of 2015 at 8.7 Million




Nov 8 Nov 29

Millennial Money • Sports Money** • Franchises • Tech—Mobility • Womens Summit Highlights Special Insert ForbesLife Guide to ‘Watches’ • Luxury Leaderboard: Seal The Deal—Spirits** • ForbesLife Department

Entertainment & Social (prev. Celebrity 100) • ETF/Retirement • Private & Family Business Luxury Leaderboard: Provenance—Real Estate** • Business of Luxury Feature*** • ForbesLife Department

Startup Factories • Sports Money** • Biotech Luxury Leaderboard: Seal The Deal—Men’s Clothing** • Business of Luxury Feature*** • ForbesLife Department

Energy Revolution • ETFs/Best Mutual Funds • Megacities Luxury Leaderboard: Object of Desire—Watches** • Business of Luxury Feature*** • ForbesLife Department

Longevity • Healthcare & Best Hospitals • Retirement Special Insert ForbesLife Guide to ‘Men’s Fall Fashion’ • Luxury Leaderboard: Seal the Deal—Men’s Clothing** • ForbesLife Department

Luxury Leaderboard: Luxury Lineage** • Luxury: Collections***

Entrepreneurs: Next Billion-Dollar Startups

Sports Money** • Retirement • CMO & Best Brands • Reinventing America • Under 30 Summit Highlights Special Insert ForbesLife Guide to ‘Cars’ • Luxury Leaderboard: Seal the Deal—Women’s Fashion** • ForbesLife Department

Fin Tech 50

All New SMB Rockstars • CMO Summit Highlights

10/ 16–19 Under 30 Summit 




11/3 CMO Summit 







Special Insert ForbesLife Holiday Gift Guide • Luxury Leaderboard: Luxury Lineage—Real Estate** • ForbesLife Department

Dec 20

Dec 30

Impact & Philanthropy

Most Powerful People • Healthcare • Tomorrow’s Transportation • Marketing & CSR Luxury Leaderboard: Seal the Deal: Luxury Goods** • Business of Luxury Feature*** • ForbesLife Department

Investment Guide 2017*

ETFs/Best Mutual Funds • Sports Money** • Social Media • Healthcare Summit Highlights Special Insert ForbesLife Guide to ‘Spirits’ • Luxury Leaderboard: Seal the Deal—Men’s Accessories** • ForbesLife Department

Editorial Calendar is subject to change. BrandVoice : Always Available  Additional Distribution * Extended Newstand Presence **One adjacency available—please check for availability ***Front of book, not guaranteed in Feature Well

12/3 Healthcare Summit 



12/14 1/6 CES 

Updated as of 4/15/16

GET TO KNOW Featured in Forbes Best Small Companies: Small Giants issue

RAGY THOMAS Founder, Sprinklr $1.2B Valuation Sprinklr helps some of the biggest global brands—we’re talking Nike, Dell, Virgin America, Intel, Pernot Ricard, & more—make sense of the maelstrom in social media. SOMETHING WE PLUCKED OUT Nasdaq used Sprinklr the morning after’s IPO to make the announcement on Facebook, Twitter and Instagram simultaneously, with just a few taps.

2016 Digital Editorial Programs January

30 Under 30 Top-Earning American Idols Hong Kong Rich List Richest in 50 Cities Under 30 Europe Sports Money: NBA Valuations Australia Rich List Best Small Companies

Launch Date 1/4 1/6 1/7 1/13 1/19 1/20 1/27 1/27


Launch Date


Launch Date


Launch Date

Hip-Hop Cash Princes 2/9 Top Earning Grammy Nominees 2/10 Retirement Guide  2/17 NASCAR Valuations 2/17 Highest Earning Hedge Fund Managers 2/24 Malaysia Rich List 2/24 Canada’s Best Employers 2/24 Asia Under 30 2/25

Billionaires 3/1 Jargon Madness  3/16 Richest in 50 States 3/16 Midas List 3/23 Best Employers 3/23 Sports Money: MLB Valuations 3/29 America’s Best Value Colleges 3/29

Japan Rich List Global Gamechangers America’s Best Consulting Firms Korea Rich List


4/6 4/13 4/20 4/27

Launch Date

Richest in Hip Hop  5/3 Sports Money: World Soccer 5/4 Most Valuable Brands 5/11 Masters of the Universe 5/11 Top Wealth Managers (Firms) 5/11 Innovative Growth Companies 5/18 Richest in 50 States 5/18 Global 2000 5/23


Launch Date


Launch Date


Launch Date

America’s Self-Made Women 6/1 Most Powerful Women 6/1 Thailand Rich List 6/1 Sports Money: Highest Paid Athletes 6/8 Investment Guide  6/22 Best/Worst Franchises 6/22 Tech Mobility 6/22

Highest Earning Radio Stars  7/5 Celeb 100 7/6 America’s Richest Families 7/6 Heroes of Philanthropy (Asia) 7/6 Taiwan Rich List 7/6 Private Companies 7/13 Country Cash Kings  7/26 Sports Money: MLS Valuations 7/27

The World’s Highest-Paid Actors  8/2 Top Colleges 8/3 Best Under a Billion (Asia) 8/3 Singapore Rich List 8/3 Fastest Growing RIA Firms 8/5 Richest in Tech 8/10 Electronic Cash Kings  8/16 The World’s Highest-Paid Actresses  8/23 The World’s Most Innovative Companies 8/24 Fab 50 Companies (Asia) 8/24 Philippines Rich List 8/24 Top Women Advisors (Unranked) TBD



Launch Date


Launch Date


Launch Date

Forbes 400 10/3 Asia’s Richest Families 10/5 Top Earning Dead Celebrities  10/12 Next Billion-Dollar Startups  10/19 Best States for Business 10/19 China Rich List 10/26

Top-Earning Women in Music  11/2 FinTech 50  11/9 40 Richest Under 40 11/9 Highest-Earning Celebrities Under 30  11/15 Africa Rich List 11/16 Emerging RIA Firms 11/18 Sports Money: NHL Valuations 11/22 Most Powerful People 11/30 Indonesia Rich List 11/30 Asia Business Man of the Year  11/30

Top Designers 12/4 Top-Earning Musicians  12/6 Charities 12/7 Investment Guide II  12/14 Richest in 50 Cities 12/14 Best Countries for Business 12/21

Launch Date

Hip Hop Cash Kings  9/7 Sports Money: NFL Valuations 9/14 Best Hospitals 9/14 The Best Places for Business and Careers 9/14 The World’s Highest-Paid Models  9/19 India Rich List 9/21 Sports Agents & Agencies 9/21

Editorial Programs are subject to change.  Special Feature

2016 Forbes Media Kit

Updated as of 4/15/16

NEEDS NO INTRO Celebrity 100


KATY PERRY Singer, Songwriter & Actress Behind Floyd Mayweather and Manny Pecquiao, Katy Perry is the highest earning non-boxer on the Forbes Celebrity 100 list after making $135M on her wildly successful 2015 Prismatic World Tour. FUN FACT Katy Perry has been the only artist since Michael Jackson to score five number one hits from the same album.

Print Advertising Rates Rate Base: 900,000

Four Color * 1 PAGE Open $163,413 4 Insertions


8 Insertions


12 Insertions


2ND COVER SPREAD Open $366,041 4 Insertions


8 Insertions


12 Insertions


Charles Koch, CEO of Koch Industries, ranks #5 on Forbes 400 2015.

Two Color * (Black+ One Color) 1 PAGE


Open $138,937

Open $166,664

4 Insertions


4 Insertions


8 Insertions


8 Insertions


12 Insertions


12 Insertions


Black & White*



Open $215,693

Open $111,088

4 Insertions


4 Insertions


8 Insertions


8 Insertions


12 Insertions


12 Insertions


*For planning purposes—may change. Bleed: Add 15% to the unit rate. All rates are in U.S. dollars and listed in gross.

2016 Forbes Media Kit

GET TO KNOW Best Small Companies: Small Giants

TONY TJAN CEO & Founder, Cue Ball With just 12 employees, Tjan’s venture capital firm manages assets worth over $200 million. WHAT WE LIKED He went looking for the next Starbucks and found a fresh approach to venture capital—one that invests in entrepreneurs rather than companies and business models.

Print Production Specifications Forbes prints 100% computer to plate

Magazine Trim Size: 8" x 10 1/2" (203mm x 267mm) Magazine L  ive Area: 7-1/2" x 10" (191mm x 254 mm) Image Resolution: 266–300 dpi. RGB and LAB colors are unacceptable. Color: 4/C Process. Convert spot colors to process. Publisher will match any second color at two-color rate, except metallic-base sheen inks and special inks (e.g., day-glo colors). Prices on request. Printing Method: Web offset, SWOP standards File Preparation: Build documents in portrait mode without scaling or rotation. When bleed is required, provide 1/8th inch beyond the trim area. Include all standard trim, bleed and center marks outside the live image area. Preferred Digital File Format: PDF/X1a, with high resolution CMYK or grayscale images and all fonts embedded. Application files such as Adobe Illustrator, Adobe InDesign, QuarkXpress and Pagemaker are not acceptable.

Upload Instructions:

Please upload single-page files only to the Forbes Ad Portal at

Standard Non-Bleed Units 1 Page

7 " x 10 " (178mm x 254 mm)

2/3 Page (on 2 Cols.)

4-5/8 " x 10 " (117mm x 254 mm)

1/2 Page (on 2 Cols.)

4-5/8 " x 7-1/2 " (117mm x 191mm)

1/2 Page (on 3 Cols.)

7 " x 4-7/8 " (178mm x 124 mm)

1/3 Page (on 1 Col.)

2-1/4" x 10 " (57mm x 254 mm)

1/3 Page (on 2 Cols.) 1/6 Page (on 1 Col.)

4-5/8 " x 4-7/8 " (178mm x 124 mm) 2-1/4" x 4-7/8 " (57mm x 124 mm)

Bleed Units 1 Page

8-1/4" x 10-3/4" (209mm x 273 mm)

2/3 Page (on 2 Cols.)

5-1/4" x 10-3/4" (117mm x 254 mm)

1/2 Page (on 3 Cols.)

8-1/4" x 5-1/2 " (209mm x 140 mm)

1/3 Page (on 1 Col.)

2-7/8 " x 10-3/4" (73 mm x 273 mm)

Spread 16-1/4" x 10-3/4" (413 mm x 273 mm) 1/2 Page (Spread)

16-1/4" x 5-1/2 " (413 mm x 140 mm)

Non-Bleed Spread Units Spread 15" x 10 " (381mm x 254 mm) 1/2 Page

15" x 4-7/8 " (381mm x 124 mm)

Hard copy proofs are not required.

For more information regarding print ads, contact Joanna Mikolajczuk, 212-620-2455,

2016 Forbes Media Kit

NEEDS NO INTRO Billionaires Most Powerful People Forbes 400 Richest in Tech

JEFF BEZOS CEO & Founder, $47B Net Worth Jeff Bezos is the fourth richest person in the world and the Biggest Gainer of 2015—ahead of Facebook CEO, Mark Zuckerberg, and Google Co-Founders, Sergey Brin and Larry Page. ROUTE TO RICHES A prior investment banker, Jeff formulated the concept behind during one fateful drive from New York to Seattle.

Digital Advertising Specifications UNITS







Leaderboard/ Billboard

[728 x 90] [970 x 250] [728 x 90] can expand down to [728 x 400], expansion must be user initiated

.gif, Rich Media, 3rd Party tag/HTML5



100K (Z-Index 999 or less)



[300 x 250] can expand to the left to [600 x 250], expansion must be user initiated [300 x 600] can expand to the left to [600 x 600], expansion must be user initiated

.gif, Rich Media, 3rd Party tag/HTML5

:30 sec


100K (Z-Index 999 or less)


Half Page

[336 x 850] [300 x 600]

.gif, Rich Media, 3rd Party tag/HTML5

:30 sec


100K (Z-Index 999 or less)



Starts as [970 x 90] or [970 x 66] and pushes content down to [970 x 415]. Needs to include a close button, auto expansion can occur 1x/24 hrs.

3rd Party tags

:30 sec


100K (Z-Index 999 or less)


Mobile Web (Smartphone)

[300 x 50] [320 x 50] [300 x 250]

3rd Party tags

:10 sec





[120 x 40]

.gif, .png or .jpg





Welcome Ad

[640 x 480] [800 x 600]

3rd Party tags

:10 sec




Video Interstitial

[640 x 480]

VAST tag

:15 sec




InRead Video


VAST tag

:15 or :30 sec




Mobile Sticky Video


VAST tag

:15 sec




:15 or :30 sec Pre-roll


.mov or VAST tags

1-15 sec




Custom Units

All Standard IAB sizes accepted** Contact your Sales Rep for full details.

Multiple file types and components accepted including .gif, .jpg or .png files and Web URLsContact your Sales Rep for full details.





For more information regarding digital ads, contact Alyson Papalia, 212-366-8834, or visit *All HTML5 needs to be 3rd party served. **We can accept IAB Rising Stars: Billboard, Filmstrip, Pushdown & Sidekick units. All custom units need at least 10 days to be built. Tablet site can acomodate same ads as desktop.

2016 Forbes Media Kit

To Advertise, Contact: Tom Davis

Chief Marketing Officer (212) 366-8939

Jessica Sibley

VP Ad Sales East Coast & EMEA (212) 367-2621

Janett Haas

VP Ad Sales Central & West Coast (310) 463-1146 p: (212) 620-2200 f: (212) 206-5109 Visit

499 Washington Blvd. Jersey City, NJ 07310

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2016 Forbes Media Kit  
2016 Forbes Media Kit