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Russia is key to a big region for trade Turkey has a prominent place in the food and beverage industry. Thanks to its fertile and irrigable lands and established industry the country enjoys an excellent climate in most of the regions and has worldwide reputation in many items such as hazelnuts, cotton, tea, wheat, flour and bakery products, etc. The industry will be represented at WorldFood Moscow Fair in September. WorldFood Moscow attracts a huge audience of wholesalers, distributors, retailers and restaurateurs. This means that exhibitors can fulfill two major objectives at the same time: they can find a reliable distributor, whilst also gauging demand for their product in this evolving market. Over four days, food and beverage suppliers from across the world will meet with approximately 30,000 of Russia’s key industry buyers. Buyers include food retailers, manufacturers, wholesalers, retail chains, caterers, restaurateurs, etc. Companies from Turkey, South Africa, South Korea, India, Pakistan, Cyprus, Greece, Lithuania, Sri Lanka, Israel, Belgium and Taiwan are taking part in WorldFood Moscow 2015. In its 24th edition, the event comprises 12 specialized sectors, including: fruit and vegetables; grocery; confectionery and bakery; tea and coffee; fish and seafood; meat and poultry; canned foods; oil, fats and sauces; health and organic foods; dairy products; frozen products and drinks. This classification ensures visitors to easily find products of interest, compare them and talk to their manufacturers.

Group Chairman

H.Ferruh ISIK


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Mehmet Söztutan 4


August 2015

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way e th s d a le k li ir b ra a Mar m in olive exports

14 Seafood sector is ambitious about new markets


ious c li e d d n a y h lt a e h Natural, olata! ik Ç n la s A m o fr ts c u prod


Turkish dried apricot harve st - more in quantity better in price this season 54 WorldFood Moscow attracts international interest 66 New York Summer Fancy Food Show h eld concentrates d an e juic it fru y’s rke Tu 72 sector offers best products

90 Turkish fresh fruits and vegetables 6


August 2015

Marmarabirlik leads the way in olive exports In the list of Assembly of Exporters Turkey, TIM, Marmarabirlik ranked top in olive exports for the third time. Chairman of Marmarabirlik, Hidamet Asa says, “Our aim is to make our brand Marmarabirlik which exports to 47 countries, a global name in its field. The award was presented at the 22nd General Meeting of the Assembly which was participated by Deputy Prime Minister Numan Kurtulmus, economy minister Nihat Zeybekci and TIM president Mehmet Buyukeksi. In his speech, chairman Hidamet Asa said, “We got this prestigious award in the name of our 30 thousand members organized under 8 cooperatives. Our aim is to make our 8


August 2015

brand a globally renowned name in olive market. We were the top olive oil and olive products exporter in the years 2011 and 2012 in TIM’s list. We exported 5.5 thousand tons of products in 2014 and earned 24 million dollars of income in 2014. We are expanding our product portfolio and export markets. Presently, our products are sold in 47 countries. We target to export more than 6 tons of products by the end of 2015. That means a 50% increase over the five-year average of our exports. Our target means 30 million dollars of income. The award we got has encouraged us for higher level of successes.”

Aroma was in Anufood Eurasia

As one of the leading player in fruit juices market, Aroma has recently participated in Anufood Eurasia 2015. Exhibiting a wide range of products the booth of the company attracted the interest of professional buyers of national and international companies. Anufood Eurasia has been an efficient international platform for reaching Avrasian buyers of food and beverages industry in Turkey, the Balkans, Independent Republics, Caucuses, Middle East, Africa and Europe. In the booth of Aroma taste tests and samples are offered to visitors who also were informed about the company and its products. By participating the fair the company aimed to increase its exports, to follow new approaches in the industry, to study customer demand and to promote its new products. 10


August 2015

Anavarza Bal introduced honey powder at Anufood Eurasia Guests were entertained between May 14-16 at ANUFOOD Eurasia by innovation Pioneer Anavarza Bal (Anavarza Honey). Anavarza Bal came together with participants for sharing new developments and promoting the Anavarza Bal Honey Powder. ANUFOOD Eurasia was held at Tüyap Fair and Congress Center, 1416 May 2015. The innovative brand of honey sector Anavarza Bal was the center of attraction at ANUFOOD Eurasia with their new product’s Anavarza Bal Honey Powder.

Can Sezen, General Manager of Anavarza Bal



August 2015

Besides the Classic series, Anavarza Bal won recognition with Gourmet and Health series. Can Sezen, general manager of Anavarza Bal was happy with the interest shown by the visitors. He expressed his satisfaction, “ANUFOOD Eurasia brought a new breath to the industry. In my opinion, this fair will have more participants next year. We exhibited more than 20 products in this fair. Our most coveted product was Honey Powder. Frankly, this interest gave us strength and motivation for innovating new products.”

Elvan Group got a book written on chocolate with support of YTU

First producer in Turkey it made with domestically produced yeast, Elvan group, a company in food business, increased its export value per kilogram up to 3 dollars. The company has now a project to publish a comprehensive book on chocolate production. Publishing project was initiated by scholars of Yildiz Technical University and managers of the company. A protocol for cooperation was signed by the partners recently that includes some other names from the academia. The book is to be edited by Osman Sagdic, food department of Yildiz Technical University and is expected to be a source of reference for the industry. Hidayet Kadiroglu, chairman of Elvan group,



August 2015

informed that two scientific article will also be published in international journals as part of the project. Kadiroglu said, “Three articles are in the process. We are one of the top three companies in the top 100 candy companies in Turkey. Now we aim to improve our image and rank in the industry.These scientific efforts will carry the candy industry to the world scientific literature.� Yildiz Technical University rector Ismail Yuksek emphasized on the importance of this kind of academic cooperation between Turkish companies and academia will empower Turkish candy and chocolate producers worldwide.

Seafood sector is ambitious about new markets 16


August 2015

Aquaculture in fisheries industry aims for peak point Share of the aquaculture in fishery sector is rising in Turkey. According to the data issued by the Turkish statistical authority 537,345 tons of aqua products were realized in 2014. Aquaculture production has the largest share with its 235 thousand tons of output, and sea fishes are second rank with 231 tons production, other sea fishes with 35 tons and inland water production is 31 tons in following list. In fishery sector, production by capture was down 19 percent to 302 thousand tons while aquaculture was risen up 1 percent to 235 thousand tons. Chairman of Turkish Seafood Promotion Committee (STG) Melih Isliel said that share of aquaculture fishery reached up to 43.8 percent and targeted to go beyond 50 percent by the year 2023. By pointing out the growing

volume of investments in aquaculture business in Turkey since 2000, Isliel added, “We seek the future of aqua products industry in the aquaculture businesses. Turkey’s aquaculture production was about three thousand tons in 1986 and that reached up to 79 thousand tons in the year 2000 and a 43.8 percent share now in total fishery production. Aquaculture reduces the pressure of fishing drive in waters and saves natural fish sources.” The mostly harvested kind of fish in inland waters is rainbow trout and the seabass were mostly produced in the seas. Seabream ranked thirdly in production.

Exports of aquaculture products are rising Sinan Kiziltan, chairman of Aegean Aqua and Animal Products Exporters Association said that rising production

of aquaculture has also increased fish exports. Turkey’s income from fish exports was about 69 million dollars in 2000, and it rose gradually up to 692.9 million dollars by the year 2014. The largest market for Turkish seafood export is European countries, because people seeks healthier products. Kiziltan said that the sectors target for export by the year 2023 is 1.5 billion dollars.

Euro-Dollar currency parity harmed seafood sector As one of the sectors that is seen a source of pride for Turkish companies in exports, the fishery industry was affected negatively by recent fluctuations in Euro-Dollar currency, while there is expectation of increase in export by the year 2015. In the first half 2015, sector has increased export volume by 8 percent. Our exports were up 22 percent from 248 million Euros


to 303 million dollars. Exports leveled on 339 million dollars in dollar terms, the same level of last year’s. We expect a reduction of the parity effect and exports will increase in terms of dollars in the second half of the year.

Fish and Bread Festivals are organized to promote domestic consumption in Turkey Turkish Seafood Promotion Committee (STG) was established by the Turkish seafood sector under the aegis of Turkish Ministry of Economy in 2008, consisting of eleven board members which includes participation from the Board Of Directors



August 2015

on the Aegean, Istanbul and Mediterranean Aqua and Animal Products Exporters’ Associations. STG is responsible for marketing activities relating to Turkish seafood and acquaculture products globally, promoting fish-products as one of the cornerstones of the healthy Mediterranean diet. A clear aim of the marketing is to build awareness of the potential of Turkish seafood products, as well as diversifying beyond traditional markets by focusing on the greater EU, US, the Russian Federation, UAE, Japan, Middle East countries and target markets.

The committee has been participating in 15 to 20 trade fairs annually to promote the exportation in markets and organizes schooll fish and bread festivals in domestic market. The committee aims to increase annual consumption of fish products up to 15 kilograms per capita by engaging several events and activities. Fish is good for growth and developments of people, it helps to strengthening of bones, a valuable source of Omega 3, calcium, iron, phosphor and vitamins, a good supporter for central nervous system and mental health, it improves blood circulation and increases attention, perception and learning abilities and helps to loose weigh.

Turkish Seafood Promotion Committee (STG) promoted the Turkish seafood sector during Seafood Expo Global held in Brussels, world’s largest fair in its category. The committee served 5 thousand fish meals in Seafood Expo Global held in Brussels. 5 thousand fish served at Seafood Expo Global Fair in Brussels by STG STG, Turkish Seafood Promotion Committee promoted the Turkish seafood sector during Seafood Expo Global held in Brussels, world’s largest fair in its category. STG participates in approximately 15 fairs in 2015. Following its activities in Turkmenistan, the USA and South Korea, the committee has served 5 thousand fish meal in Seafood Expo Global held in Brussels. This was the 11th participation of the Turkish national pavillion, where 12 Turkish companies exhibited their brands. The delicious fishes were cooked by Ibrahim Onen, the chef of Sipari restaurant and Omer Gurisik who lives in Brussels. Chairman of the Committee, Melih Isliel reminded that total exports of seafood in the world amounted about 130 billion dollars. He said, “Our share in this amount is around 700 million dollars. It was 90

million dollars in the year 2000. We have long way in this market. We have to differentiate our export markets in the world. We can not hit our target of 1.500 billion dollars exports by the year 2023, with this 1.58 dollars per kilo average price of our products. We also have to find new markets and channels and run faster. Innovation is a must for our sector. Average price of our exports of aqua products is 6 dollars. This value should be increased.”

Europe is the largest market for us in fishery sector Melih Isliel, chairman of the committee, has pointed out that 12 companies from Turkey have participated in

Brussels fair. One of the most attractive booths of the fair was designed by the committee, has attracted great interest of professional visitors. Isliel said, “Turkey has become a shining star among sectors in Turkey, one of the fastest growing as food industry in the world. With its sustainable growth potential, integrated production facilities at world standards, made our companies more competitive in EU market. With fresh, frozen and processed seafoods, the whole world is one market. Facilities for processing aqua products have been developed remarkably in recent years. Turkish companies now are able to supply sea bass, sea bream and trout to the world markets. The


Aquaculture gains importance in fishery sector



August 2015

industry realized an export worth 693 million dollars in 2014 and targeted to export 1.5 billion dollars by 2023.” Sinan Kiziltan, chairman of the Aegean Aqua and Animal Products Exporters of Association said, “The aqua culture products industry has enlivening its golden years. One of four sea breams and sea basses consumed in Europe are delivered from Turkey. We are among the countries that raise its exports. European countries have the largest share in our exports. There were many other leading names among the people participating to the fair. Among them were Hakan Olcay, Brussels ambassador, Selim Yenel, permanent representative of Turkey in EU, Fatih Ceylan, permanent representative in NATO, Ali Baris Ulusoy, Brussels consulate, Bulent Ugur Ecevit, Brussels trade counsellor, Nilgun Bukulmez, commercial advisor. Companies that participate in the fair under the framework of STG,

include the following: Abalioglu Aqua And Feed, Agromey Food And Feed, Akuvatur, Bagci fish and food, Bal-Pi food, Camli feed, Group Sagun, Kilic sea products, Kopuzmar aqua products and foreign trade, Sastas Samsun freezing facilities, and Tamilla (Kainat) aqua products, Dardanel, Kocaman ve Penta companies.

Turkish sea food industry headed to the USA and Canadian markets Exports of Turkish fishery products to Canada up 72 % SIAL Canada fair was held on 28 to 30 April 2015 where Turkish sea basses and sea breams were displayed and had tasted to the visitors. STG, Turkish Seafood Promotion Committee participated in the event firstly. Four companies and three promotional committees from Turkey exhibited their products and has activities in the booth. More than two thousand

visitors and 831 participants from 46 countries were present in the event. Among the participants, Sinan Kiziltan, chairman of the Aegean Aqua and Animal Products Exporters Association, said on the occasion, “Turkish seafoods have attracted great interest of the visitors. North America is an important market for Turkish fishery products industry. We are successful in the US market. Now our aim is to repeat in the Canadian market. We think that we are on the right route. Exports of fish to this market increased 72 percent. Sea bass and sea bream are well known species in this market. Our products are now sold in Toronto and Montreal cities. Direct flights from Turkey to these locations are very helpful for further increase of exports. Consumers in these markets are very conscious on products. Since they are healthier and produced under control, aquaculture fishes are demanded well.”


Other names including Ufuk Atakan Demir, board member of the STG present at the SIAL Canada fair.

Exports of Seafood to Canada Year

Amount Kg. Value $







Turkish Seafood Promotion Committee Expositions in 2015 Turkmenistan / Ashgabat from 10-12 February 2015, Turkmenistan, Turkish Export Products Exhibition, US / Boston, 15 to 17 March 2015 Seafood Expo North America, South Korea / Seoul, 15 to 17 April 2015, Seoul Seafood Show, Belgium / Brussels, 21-23 April 2015, Global Seafood Expo / ESE, Canada / Toronto, 28-30 April 2015, SIAL Canada,

Aqua Product Exports of Turkey

Thailand / Bangkok, 20-24 May 2015, Thaifex-World of Seafood,

(03, 1604, 1605 FASLI)

Expo Milano, 13-16 June 2015 and 8-15 September 2015,



South Africa, Johannesburg, 21-23 June 2015 Africas Big Seven,








Japan / Tokyo, 19-21 August 2015 Japan International Fisheries & Technology Fair,













Hong Kong / 8-10 September 2015, Asian Seafood Expo,









Russia / Moscow, 14-17 September 2015 Worldfood Moscow,









Spain / Vigo, 6-8 October 2015, Conxemar,









UAE / Dubai, 27-29 October 2015, Seafex.

















South Korea / Busan, 29-31 October 2015 Busan International Seafood & Fisheries Expo Iraq / Erbil 16-19 November.




August 2015

Natural, healthy and delicious products from Aslan Çikolata!

As a respectful brand in the food industry Aslan Çikolata made a fast start to 2015 with 3 new products. The company is determined to widen its product portfolio. 24


August 2015

Aslan Çikolata (Aslan Chocolate) has offered new products developed mainly for the health of children. Underlining the fact that they don’t use gelatin in confectionery they produce under the brand name Golbon, Ismail Aslan, general manager of Aslan Çikolata, detailed us about their 2015 plans and their export activities:

New Product 2015 came with new hopes and projects after long difficult year of 2014. We have been thinking some new products since long time and we have started this year ‘’ the fruit based, gelatin free jellies’’ This kind of product was a well-known and children’s favorite consumed candy. It is soft and fruity. The difference between our brand “Golbon Jelly’’ and the other old type gelatin jellies is that, our product is totally fruit based and even the colors are naturally de-

rived from fruits and vegetables. The other gelatin used jellies, gelatin is gathered from the animal bones and the origin of these animals is always a doubt among our conscious customers. The process between the two is also a big different and the investment of these lines are very expensive but we believe that the world will follow with the more ‘’vegetarian’’ items and for the natural ingredients use as in natural coloring agents, more health consciousness is alerted.

The second new investment in our factory is our ‘’ Biscomax’’ and “Choco Nom Nom” brands new milk, caramel and hazelnut chocolates with biscuit under layer. We thought of two investments, as the first one was Fruit jellies and the second one was this ‘’hunger filling’’ new items. Every year people get more and more in rush with life, even sometimes you forget to have a lunch. So our new product “Biscomax” will be a good appetitive for daily energy. Even now in our office all our staff has one box in front of them accompanied

with a tea or coffee. We believe this one also be one of the number ones in among all consumers.

For children’s health For the raw material choice and use. We recognize one word everywhere; Quality. Wherever, which producers you go, they tell you that their product is quality even the product is not good, there is no doubt this word will be used. Quality is a word you can use for anything for any comparison, yes! It might be qualified, but is it enough?


For us, the quality is a word relatively used. Our main objective in raw material choice is changed during last years, our main criteria is “Healthy”. This is the most important point for us. We all have families and children, we will go and buy something and eat all alone or together, at first it may make you happy for a few minutes as is sweet but is it healthy? In Aslan Chocolate Factory, even if it might be cheap or free, it cannot enter to the production if it has a doubt in health criteria’s. Our food specialists always work for more tasty and healthy ingredients for use in our recipes and using only natural and genetically non changed ingredients.

About Export We have wide customer locations. We are exporting our chocolates and candies to over 80 countries in all 6 continents. The product recipes for each area is specially provided as some parts of world is too hot and some is too cold .The people ‘s choices vary, some people like too sweet and some likes less. So working with this variety for long years, our staff became very professional in their jobs. In our production, we have 5 engineers to ensure the satisfaction with our well-known brand chocolate and candies. Then the production process is tied up with our design department with two designers to use best packing materials and the sales and after sales activities are held by seven experts. These new items will be new lines for our existing business partners and agents in all areas and we hope that our continuous product involvements help them to take advantage in their own competition in sales. One of the most important points is they can be confident that the product they sell will be consumed with reputation and will be a healthy product.



August 2015

Has Tavuk: The fastest growing company in ISO list In an exclusive interview with Food Turkey magazine, Sahin Aydemir, general manager of Has Tavuk, informed about his company and their operations:

Mr. Sahin Aydemir General Manager of Hastavuk



August 2015

What are the strategies that led to the success of Hastavuk? Has Tavuk is among the fastest growing companies in the list of ISO. Last year it ranked at the 88th in the second 500 list, this year it is up in the first list. The company was jumped up from 88th to 29th in the list prepared by Bursa chamber of trade and industry. Our decision to enter poultry business with a right team is the main impetus behind our success. It was a long planned attack, while we are one of the leading companies in the animal breeding business in Turkey. With this

additional investment, we entered in white meat sector as well. People liked our move and products, we thank to them all.

we delivered poultry products to Lebanon and Qatar this year for the first time, besides sales to Namibia, Ethiopia.

What can you say about Turkish economy and export activities of Has Tavuk

We targeted 40 million dollars of exports this year. We will add three new markets in our present markets of 26 countries. Japan is demanding high value products. We try to develop a healthy market in the Middle East for our products. This year we aimed to sell in 30 countries. However, domestic market is also important for our company.

More than 30 million dollars’ worth of products was exported in 2014, that means 33 percent increase on 2013 data. While others have been focused on middle east and Iraqi market, our company emphasized on African and Turkic countries, both have potential for further sales. This year

What are the firsts’ of Has Tavuk, targets and successes? These are some of them, such as: The fastest realization of profes-


sional management project in 2005. One of the top-5 exporters in 2007 in its segment. One of the top-3 companies exporting more since 2008. Entering to new markets. The first company to export hens to Egypt. The first company to deliver live poultry on air. The company that makes idle facility of Bursa-Yenisehir air field operational. Winning the award of excellence for the third time. Besides, we hosted many groups coming from abroad brought by the ministries of farming and



August 2015

economy at our facilities. It is also an award for us. We are happy to represent our sector and our country successfully.

What do you want to say about the new technology used in the poultry industry? We invested in latest technologies in order to become competitive.We are one of the first companies importing Aeroscalder technology t h a t is known as the golden innovation in poul-

try sector. In this process, the products are processed automatically in hot air current, without dipping in hot water, separately and hygienically. The process produces cleaner, more hygienic, healthier products. It also saves water and energy. Another technology in the sector Rapid Rigor, which prevents hardening of muscles of the poultry and produces softer and tastier meat, is also applied by our company. Our aim for 2015 is to realize a turnover of 480 million and 40 million dollars of exports with an employment of 1700 people by growing 20 percent annually.

AKSU builds up a respectful brand name with innovative products Aksu Chocolate and Candy made a new start to the second part of 2015 with new product groups.

Producing chocolate and candy for 40 years Aksu has been continuing its business life with new facilities and new products. The success of the company is standing by adherence to quality, solution oriented with customers and innovations. The company has recently offered new developed products to its customers and new markets. Aksu attaches great importance on research and development in order to develop various products and compete in the sector.

“Our Journey began in 1976 and continues for 40 years without interruption” Since 1976, Aksu has been providing chocolate and candy products



August 2015

globally with its professional team as AKSU Chocolate&Candy. As a result of clients satisfaction the company has been growing continuously and extending its services with faster, efficient, confident and favorable price choices by dealers in all markets in the world. The most important aim of Aksu Chocolate&Candy, according to the managers of the company, is to hearing their motto, which is ‘Proliferative Tastes with Sharing’, all over the world. “We have the pleasure and honor of serving to precious clients with our renewed kinds of products. Today, our production in 10,000 m2 closed area reach to 81 provinces and 70 countries through our dealership network. With the volume of exports

we have contributed to the country’s economy at the same time providing a large volume of employment for Turkish economy. Our journey began in 1976 has been continuing without any interruption for four decades,” says an official at the company.Today Aksu has been continuing its activities with an increasing share of food taste while offering all the people in the world mouth-watering Aksu trademark tastes. Presenting their unique and delicious products to their consumers with the inspiration they receive from their courageous and innovative structure, Aksu has an assortment of more than 100 products in the categories of snacks, licensed products, kid’s products and treats. Aksu has been rapidly moving up the ladder of success in its business sector both in Turkey and in the world by focusing on passion and on creating difference and thus has been carrying out exports to more than 70 countries worldwide.

Milky Compound Chocolate Bar Filled with Coconut

Aksu has set very ambitious targets for 2016 As mentioned before the second part of 2015 brought new products to the company such as Bisqobar (biscuit topped with different fruity flavors and chocolate), Choco Coco (milky compound chocolate coated coco), Nugamax (compound chocolate coated with caramel and nougat), Axumax (compound chocolate coated with caramel and biscuit), Max Joy Series (compound chocolate coated with various fruity flavors nougat), Axumax (compound chocolate coated with almond cream and biscuit), Axumax (compound chocolate coated with coco cream and biscuit), Jelicey (fruity and cola flavours jelly candy), and Toffistick (fruity soft stick candies). The company has set new and higher targets for development of new and innovative products for 2016.


Milky Compound Chocolate Bar with various Fruity Flavours Nougat

“We will continue to say the potential of Aksu to the World” Aksu Food’s goal is to ensure their export endorsement to exceed twofold of previous year’s figures. According to the opinions in Aksu, export has a high priority in their business. So they have a high skill staff working on market researches and good relationships with their customers. The company focused on new regional countries for

exports, however Aksu products are sold in 70 countries. Aksu is attending around 12 exhibitions in a year around the world. The fairs of this year are WorldFood Istanbul, Anuga Germany, Sweet & Snacks Middle East, Gulfood Dubai, Sial Paris and some other fairs around the world. Aksu is not only seeking for new markets. Reason for this is, Aksu is a company involved in quality process and within this context they are advised to grow vertically not only horizontally. Consequently, Aksu is aiming to grow

Fruity and Cola Flavours jelly candy

vertically in the markets it exists. While doing this, Aksu is trying to enter the growing markets or markets claiming the potential to grow, like national and regional markets, in the country they exist. Aksu is hoping to make their brand Aksu Chocolate and Candy more permanent. Despite the fact that Aksu has many competitors, Aksu has been exporting large amount of chocolate and candies. As for domestic market, the company is in a more active position and will strengthen this position more later on.

Biscuit Topped with different fruity flavours and chocolate



August 2015

Gigantic investment in “Food City” project We conducted an interview with Mr. Fatih Doğan, CEO of Golda Gıda Company. Full text of the exclusive interview follows:

What is the size of the Food City (Gıda Şehri) as of today? Food City ( Gıda Şehri ) was established in 1997, and started its production activities in 1998. It was built on a 1.100 thousand m2 outdoor area, with 100 thousand of it being indoor area. Distribution and export activities of pasta, flour, pulses, biscuits, wafer-coated products, milk, production and sales of live cattle, have been going on. We provide service to 85 countries in exports. In 2015 we will continue to diversify our product line that we serve and the amount of countries. On annual average, we produce 80,000 tons of food in food groups. 36


August 2015

Mr. Fatih Doğan, CEO of Golda Gıda Company.

What type of actions are you taking in order to increase production capacity?

Can you give us information about the contents and the amount of new investments?

In the direction of increasing the production capacity, we are embarking on huge investments each year. In 2015 we will invest 5.6 million turkish liras . All of our investments are to increase our production capacity and to move our productivity to higher levels.

Our efforts to increase our production capacity can be listed as follows. To improve production capacity, productivity and quality in our pasta factory, we are planning a 380 thousand euros of investment in presses and mixers. In order to increase our production capacity in our farina factory,

Golda Gıda, the owner of Komgıda Gıda Sehri (Komgıda Food City), which is drawing attention as the biggest integrated projects in Turkey and in the world, has been producing an average of 40 thousand tons of food products in a year. investment to 500 and 1kg capable packaging machines is planned. In order to increase our wafer production, a new wafer line with a cost of 430 thousand euros is planned for our biscuit group factory. In addition, to increase production capacity of biscuits, purchase of a new package and peters machine with a 90 thousand euros investment is planned.

What is the volume that you reached in exports as of today? Our exports are increasing from year to year. Our exports that were 13.5 million USD in 2013 are now 17 million USD in 2014 with an increase of %26. This figure includes exports of %85 Golda Pasta (Golda Makarna) and %15 biscuits, marsh mellow and wafers.

Do you have new markets planned in your agenda?

Which markets are you active in?

What is your growth target for What do you think about the 2015? overview of the sector? What are your growth expectations?

We are currently exporting to 85 countries. And we are active in Middle Eastern – African and Far Eastern markets.

Will the results of the elections affect your We aim to increase the number investment plans? of countries we export to, to 100. Within our plans we have Far Eastern and North European countries as our export target.

Our export target in 2015 is to exceed USD 20 million, with a growth of %18.

Our investment plans are active in our agenda and our production and sales budget rates will continue to progress as we planned.

In order to increase the consumption per person in the pasta industry, 37

we are working to make our brand better known and to step up its marketing activities. For this reason, we try to use our marketing department in an active way. Our growth plans for future are thought to be built heavily on the export area.

What are your expectations of the upcoming harvest yields and prices? Harvest of raw materials compared to previous years is estimated to increase by at least 25%. The same increase is expected in the world market as well.

How do the current crises in the region affect exports? In particular, the difficulties experienced in the Middle East and Africa will lead the export volume to shift to different areas. Northern European countries are in the area that we think of growth.

increased. This year prices will most likely keep a downward trend. Crises in our region has led to a decline in our exports. We are trying to overcome this problem by searching for new markets.

Turkey’s position in becoming an importer of some agricultural products is among What do you expect of the the issues often criticized. food prices in the world? What is your assessment in In the past period, due to the drought this regard? all over the world, food prices were



August 2015

Purchases made by the support of the State do not properly reflect to the manufacturer. This support is more useful for the traders. This leads to an increase in raw material prices that we purchase in the country and it causes us to use imported raw materials in order to compete. Changing the shape of services and the scope of support given to manufacturers may lead to an increase in yield per unit area, as a result cheap raw material prices may be achieved to prevent imports.

2nd annual Gulfood Manufacturing attracts world’s leading F&B processors to MEASA’s premier industry event

Having debuted last year as the biggest-ever trade show launch in the Middle East, Africa and South East Asia (MEASA), the second annual Gulfood Manufacturing returns to Dubai World Trade Centre (DWTC) from 27-29 October, 2015. Conceived to capitalise on unprecedented market demand for the region’s F&B processing industry, the inaugural event of the dedicated trade platform welcomed over 1,100 companies from 56 countries – including 26 official country pavilions - and attracted 26,329 visitors from 156 countries. With major local, regional and global firms such as Tetrapak, UFT, IMA, GEA, IPS, Multivac, Al Thika, Mecath-



August 2015

erm, Rieckerman, Dohler, Cargill, Wild, Ishida, TNA and JBT already on board, Gulfood Manufacturing 2015 is poised to up the ante again. Organisers are projecting exhibitor growth of more than 35 per cent as the international F&B processing industry gathers to share latest industry insights, market trends and state-of-the-art technology and product innovations in a cache of niche shows, conferences and technical workshops.

The industry heavyweights are primed to utilise Gulfood Manufacturing’s unique proposition as a one-stopshop to source the latest ingredients, processing machinery, packaging equipment and logistics, warehousing and cold chain solutions to enable faster, cheaper and cost-effective production of safer and more reliable products - key enablers in saving costs and increasing revenues in the increasingly competitive global food trade industry.

“When preparing for last year’s inaugural show, we rightly identified that the Middle East is viewed as a key growth territory for the global food processing, packaging and manufacturing sectors,” said Mark Napier, the Exhibition Director. “Having evaluated feedback from our global partners, exhibitors and visitors, we are pushing the envelope even further this year to provide international equipment, logistics and cold chain suppliers a tailored investment platform to gain an operational foothold in one of the world’s fastest growing markets.” At the heart of the Gulfood Manufacturing business proposition is Dubai’s strategic position as a recognised manufacturing and logistics gateway between East and West and the primary re-export hub to emerging countries and economies across MEASA. With GCC food imports forecast to reach US $ 53.1 billion by 2020 according to a report by the Economist Intelligence Unit, Gulfood Manufacturing will reverse the ‘finished foods’ focus of February’s annual Gulfood showcase and, instead, highlight the region’s ripe business potential as a leading international manufacturing and processing hub. MEASA’s largest-ever, industry-specific Hosted Buyer Program will be a key asset in turning promise into product. Designed to enable large multinational food producers to explore MEASA expansion avenues and empower regional food manufacturers to respond to increased customer demand by replacing and upgrading production line equipment, the Hosted Buyer Program will ensure companies seeking the manufacturing business improvement tools needed to compete in increasingly competitive global markets make multi-million dollar investment decisions at the event.


Marmarabirlik’s new route to Europe for olive oil quota wall For overcoming EU quotas Marmarabirlik engages in transit trade by importing from Spain to sell it in European markets through its Germany branch. Leader in exports of tabletop olives, Marmarabirlik seek ways to overcoming quotas imposed by EU. Chairman of Marmarabirlik Hidamet Asa said, “We start to buy olive oil from Spain and to sell it in the Europe, the biggest export market for our company. We got deals with a supplier company in Spain. Delivery will start soon. Marmarabirlik Chairman of board Hidamet Asa



August 2015

“Quotas imposed by EU on Turkish olive oil exports is only 100 tons. This limits our sales and we cannot export more. For extra exports we have to pay 1.3 Euro customs duty for every excess kilogram. We want built our brand in this market as well. We reorganized our distribution network in Europe having multiple distributors all supplied by our Germany branch. Our profits have improved and reached to 7 million TL. Volume of exports rose to 5.5 thousand tons.”

Kurex exports to 50 countries

As one of the most leading companies of the sector since 2011 Kurex has been eye-catching especially for its successful operations. Shipping quality goods to 50 markets from Russia to Caribbean Islands Kurex exports almost all of its production. Pointing out that the fastest production groups were stock cubes, Bouillon and fruit flavored drink powders, Mr. Mustafa Kurtay, marketing manager of Kurex said these groups constituted 40% of their production. He outlined the company and their operations: Kurex is one of the Turkey’s leading food and beverage manufacturer, es-



August 2015

Product and quality policy

tablished in 2011, we have reached over 50 countries with highly trained and focused export department. Our factory is located at Istanbul Trakya Free Trade zone, with 78 staff. We mostly export our products all around the world.

We dedicate ourselves to make the best quality product for our customers, we know today’s world people are busy with so many things in their life, therefore we want to offer them quick solutions for cooking. The secret of our success is hidden behind this mission of ours, and also we believe our customers deserve best quality and taste, we don’t leave quality to our quality department, we believe every aspect of our business requires extra care and upmost attention in details, there for at KUREX we all follow a very high quality procedure.

Stock cubes and Bouillon as well as fruit flavored drink powders are our fast moving products. 40 percent of our production is focus on these products.

Export and new markets We are exporting over 90 percent of our products. From America ( USA, Guyana, Costa Rica) to Caribbean Islands, from Europe ( England, Hungary) to Africa ( Algeria, Egypt, Senegal, Nigeria, Chad), from Middle east to Asia (Malaysia, South Korea, Pakistan). And recently we are entering new markets like Japan and Russia which we care a lot.

R&D We are the first 4g stock cube manufacturing in Turkey, our R&D development department consistently on the search for new products and new flavors and taste. We collect fine herbs

and vegetables and flavors all around the world to combine and come up with unique flavors which we believe our customers love.

In global market We have a constant increase at our market share globally, although we are a relatively young company compare to our competitors. Food and beverage industry will always have higher priority since it is the business for mass consumption and recent trends show that there’s an increase at easy solutions of cooking and food preparation with health conscious approach. We believe exhibition such SIAL is a very big advantage for us to show off our products and what we are capable of, and we would like to thank you for giving us a space in your magazine. We also wish the best for all the fellow exhibitors.


Turkish olives and olive oil enter Chinese market

Aiming to be the second largest olive oil producer in the world, Turkish producers increased promotional activities in selected export markets. Formed by the initiatives of producers and chambers of industry the promotional committee for olive and olive oil, ZZTK has recently participated in China International Edible Oil Olive Oil Exhibition 2015, held in Guangzhou, 4 - 6 June 2015, to introduce Turkish olive products. ZZTK participated in this event for the first time. The committee and its members have been participating regularly in the Food Hospitality China Fair held in Shanghai since 2009. Buyers coming from Guangdong, Malaysia, Hong Kong and other regions nearby were introduced Turkish olive oil and olive products. Head of the committee, M. Kadri Gundes, informed about activities 46


August 2015

of the committee and said, “With its population of more than 100 million, Guangdong is the most populous state in China and it accounts for about 40 percent of total foreign trade of China. Its foods imports go up to 18 billion dollars and this represent an important market for Turkish producers. The national income of the Guangdong is the highest and we want to increase our exports to this market. Annual imports of olive oil is about 35 thousand tons in China. It is forecast that this volume will reach to 50 thousand tons by 2020. In 2011 Turkey exported 453 tons of olive oil.The figures were 898 tons in 2012 1,028 tons in 2013 and 1,172 tons in 2014.” Kadri Gundes was also interviewed by Guangdong TV, one of the major TV channels in Guangdong region. He said, “We organized a seminar on

Turkish olive oil and olive products at the first day of the event. In our presentation we emphasized on the fact that Turkish olive oil is produced purely without any add-ons through dependable processes that were protected by laws. In some countries olive oils have been mixed with oils of other origins. Olives are not produced in China. Companies imports olive oil in bulk and sell them after packaging or bottling in China. We were close contact with Chinese companies and buyers of retail chains during the event. Chinese has great interest in Turkish products. A group of buying teams will come to Turkey on the invitation of our committee in Autumn. We got positive feedback on our buying team organization from major food importers.”

Turkish dried apricot harvest - more in quantity better in price this season Working as an agent, broker and consultant at international markets targeting to build a strong link between producers and buyers, DORAINTRADE analyses Turkish dried apricot harvest 2015 season. Banu Er, General Manager of Doraintrade



August 2015

Doraintrade has been tracing the market on behalf of producers and buyers in order to give feedback and market reports from the source regularly. Ms. Banu Er of Doraintrade supplied the following information about the harvest of Turkish Dried Apricots. “By the second week of July/15 New crop Turkish Apricots harvest started in a big range of production area in Malatya. As we previously informed, authorities declared 84.500 mtons of Dried Apricots estimated to produce this season 2015. We have individually presented many of the growing areas in past weeks to see the situation of new crop and what growers as well as exporters think about the new crop. This year, winter was averagely cold and snowy in Malatya and there has been some frost occurred in the flower time of the trees in late April that we can see now not too severe to damage the crop in big volumes. However, we can say that some growing areas were affected by the frost on last week of April and first weeks of May/15 resulted there is obviously short yield in some growing areas.

Generally if we think of Malatya city as a center, while Northeast side has weaker crop, west and Southeast did have literally satisfying yield this season. However, when we look at the yearly volumes of each production area, we can see that satisfying yield areas this year are actually smaller areas in supply. “As we all know, there has been very severe damage last year 2014 crop almost whole growing areas that has also more affects to this year in some red spotted areas as a result of Apri-

cot trees were weak when starting to the season. “Estimated 85-90,000 tons of dried apricots is not a huge crop but this will bring us various apricots berry sizes and more quantities will be available from big sizes. Trees can hold the fruits and supply enough sugar brix level before the harvest. Tress at higher altitude needs more time up to 3 weeks to harvest and first harvested land areas are already starting to drying season, Naturals will be dried, pitted and stored af49

terwards while the So2 apricots will be in sulphur rooms. Exporters will start collecting first deliveries from the growers soon, depends on their early shipment requirements. Matter on this point, is historically So2 apricots dried and sulphur processed in the growing areas means to apricot berries contain around 4000ppm. So2 When the apricot waits in the warehouses it naturally loses sulphur with air, So2 level goes down. EU and certain countries allow So2 limit at max 2000ppm. Thus, EU early enquiries may face of lack of low So2 apricots at the beginning of the crop. In this case some Exporters that have obviously prompt shipment of low So2 apricots needs to do order- made apricots to the growers with purchasing contracts that the growers do low sulphur treatment for those parties. “There is estimated 5-10.000 carry over from the last crop those possibly will be exported quickly relating already decreased So2 and firmed prices of old crop. “Estimation of first shipments of new crop may start on the second half of August. We estimate raw material prices will be much clear in coming days, to calculate export prices. And very shortly, we will start to offer new crop prices for conventional, natural and for organic dried apricots.” 50


August 2015

Sezon Pirinç to produce easy-to-cook products

Sezon Pirinç (Sezon Rise) offers its products manufactured with its experience of 65 years to domestic and foreign markets. 52


August 2015

Owning the fame of having the first integrated rise processing plant in Turkey, Sezon Pirinç offers 22 different agricultural products to domestic and international markets. Setting its plans for especially increasing its exports Sezon target to realize 10 million dollars in exports. Explaining their target as offering pre-arranged easy-to-cook compounded products to domestic and world markets, Mehmet Erdogan, chairman of the board of Sezon Pirinç said they wanted to launch this for the first time in Turkey. He added that they met 25% of Turkey’s total paddy production and commented on problems

that are experienced in grain production in recent times. Below is an exclusive interview with Mr. Erdogan about all abovementioned issues:

Can you tell us about the activities since your foundation as Sezon Pirinç? We operate in agriculture since 1950; however, we are on market as Sezon brand since 1993. Our facilities are located in İpsala, Edirne where the 25 percent of Turkey’s paddy production takes place. Our factory is titled as Turkey’s first integrated rice processing facility besides it is the biggest factory

in the region. We process 15 tons of paddies and acquire 10 tons of rice per hour. Our product range consists mainly of rice varieties. We offer 10 different rice types as calrose, baldo, basmati, jasmine, osmancık, broken rice, bran rice, Arborio, black rice, red rice and other 22 different agriculture products to domestic and foreign consumers. Our niche product group, comprised of black rice, red rice, black bean and beluga lentil, is offered in 0.5kg packages.

Can you inform us about your production facilities and production capacity? Our paddy factory located in İpsala, Edirne is titled as Turkey’s first inte-

Mehmet Erdoğan, Board Chairman of Sezon Pirinç

grated rice processing facility. We are able to process 15 tons of paddies and produce 10 tons of rice in our factory which is the biggest and the most comprehensive one in the region. The

rice produced in our paddy factory and imported from USA, Italy, India, Thailand reaches consumers hygienically wrapped and packaged in our packaging facility. We offer 1kg, 2.5kg, 5kg, 10kg and 25kg packages.

What are the advantages and disadvantages of rice and pulses production in Turkey compared to rest of the world? Turkey is one of the most influenced countries by global warming and is the third most influenced one in Europe and Asia. Last year, after a long winter period without rain, we experienced rough, out of balance rains and freezing cold weather with hailing in summer


months. That is why agricultural production was interrupted. For example, last year, wheat production decreased by approximately 20 percent.The production of corn, barley and rice is also expected to decrease. All projections show that, in 20 to 30 years period, countries which are exposed to global warming will suffer from yield loss. In case of not being able to prevent global warming for next 100 years, severe efficiency loss and production problems related to efficiency loss, in all over the world, is expected. As a result, increase in agricultural commodity prices in long term is inevitable and this will cause important social problems and famine in some parts of the world. Cultivation areas of pulses degrade in Turkey and recession in production is in question. We need to do well judged plans in macro level and project next 15 to 20 years. While planning the stimulus, we need to think in long run. Ministry has to determine which products will be grown in which basins and if necessary It has to encourage not to plant certain products in certain periods.



August 2015

What are your plans and goals for this year? Do you have any prudential investment plans for this year? We work constantly on new products. Pre cooked, easy to cook, mixed products is in our agenda. We want to be first in Turkey. For example, you will be able to cook pilav with tomato in oven, in less than 3 minutes. It is a very practical product for those who work or who has limited time to cook.

How is your company’s domestic and foreign settlement? This year, we established dealership system in İstanbul, Trakya, Eastern, Southeastern and Inner Anatolia, Aegean and Mediterranean regions in order

to reach Turkey’s all 81 provinces while doing most of our sales to national and international organized retailers and export market. Additionally, with our dealers, we aim to offer catering services and offer our products to hotels, restaurants, universities and public agencies.

In which countries do you export your products? Do you plan to enter in any new markets? We sell our products to Europe (Mainly Germany and Belgium), Middle East, Balkan States, Turkic Republics and USA. Our export volume is decreased in late years due to difficulties in Middle East but our goal is to reach 10 million dollars in export.

WorldFood Moscow attracts international interest Over the years, WorldFood Moscow has grown to become a major meeting place for the food and beverage industry and a vibrant source of products for the Russian market. WorldFood Moscow attracts a huge audience of wholesalers, distributors, retailers and restaurateurs. This means that exhibitors can fulfill two major objectives at the same time: they can find a reliable distributor, whilst also gauging demand for their product in this evolving market. 56


August 2015

Over just four days, exhibitors see thousands of visitors and develop partnerships which will see their products stocked in shops and su-

permarkets all over Russia. It’s a prime opportunity for suppliers to pitch themselves against their competitors and demonstrate their strength in the market.

The leading international exhibition for food products in Russia takes place in the centre of Moscow city. International Presence at WorldFood Moscow 2015 Over four days, food and beverage suppliers from across the world will meet with approximately 30,000 of Russia’s key industry buyers. Buyers include food retailers, manufacturers, wholesalers, retail chains, caterers, restaurateurs, etc. Companies from Turkey, South Africa, South Korea, India, Pakistan, Cyprus, Greece, Lithuania, Sri Lanka, Israel, Belgium and Taiwan are taking part in WorldFood Moscow 2015. 57

In the last edition of WorldFood Moscow, 70% of exhibitors represented international brands. In its 24th edition, the event comprises 12 specialized sectors, including: fruit and vegetables; grocery; confectionery and bakery; tea and coffee; fish and seafood; meat and poultry; canned foods; oil, fats and sauces; health and organic foods; dairy products; frozen products and drinks. This classification ensures visitors to easily find products of interest, compare them and talk to their manufacturers.



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SIAL CHINA 2015 has been a source of inspirations The 16th edition of SIAL CHINA 2015 took place in Shanghai New International Expo Centre, 6-8 May 2015. Taking over 115,000 sqm (+20% over 2014) exhibition area, 2,734 exhibitors (+14% over 2014) from 61 countries all over the world and 21 regions in China and 61,296 visitors (+11.5% vs 2014), 2015’s growth marks a new milestone in SIAL CHINA’s history.

The Opening Ceremony – An epitome of the international network behind SIAL On May 6th, a delegation of ministers (Argentina, Czech Republic, Poland and USA), ambassadors, consuls and trade officers participated in the Opening Ceremony of SIAL CHINA 2015. Most of all the pavilions were well represented. China was represented by many high-ranking officials while the guest country of Honor - USA, was represented by Consul General of the U.S. Consulate General Shanghai and Ministerial Agriculture Counselor from Beijing Embassy. Without forgetting Vice Minister of Ministry of Agriculture, Livestock and Fisheries of Argentina, Deputy Minister of Ministry of Agriculture of the Czech Republic, Deputy Minister of Ministry of Agriculture of Poland; and 60


August 2015

Ambassadors and Consul Generals of Argentina, Australia, Belgium, Brazil, Bulgaria, Chile, Colombia, Egypt, France, Greece, Hungary, Indonesia, Malaysia, Mexico, Mozambique, Netherlands, Norway, Peru, Poland, Portugal, Singapore, Slovenia, Tunisia, Turkey, Ukraine, Uruguay, USA and many more…

USA - Guest Country of Honor This year, USA has been the Guest Country of Honor. USA had a strong representation during the SIAL CHINA 2015 with more than 100 companies presenting pork and poultry in hall E3 and a great diversity and

quality of American food, food ingredients and beverage products in hall E1.

Poland - Amber Sponsor Poland pavilion was located in hall W4, on a surface of nearly 1,000 sqm, featured with dairy products of the highest quality, traditional meat and poultry products, fruit and vegetables preserves, natural juices, beverages and alcohol drinks as well as confectionery products.

Heilongjiang – Guest Province of Honor Heilongjiang joined this year as the Guest Province of Honor with 40 companies showcasing rice, edible fungus, blueberry wine and other health and organic products.

Best Designed Pavilion Award & Best Designed Individual Stand Award Among all the well-designed pavilions and stands in SIAL CHINA, there are always quite a few shining even brighter. The independent jury awarded the Best Designed Pavilion to Korea Pavilion for their impressive ethnic decoration and the Best De61

signed Individual Stand goes to Segafredo Zanetti Espresso from Korea.

Generating pleasure and inspiration with SIAL CHINA events 1. SIAL Innovation – Inspire the trends for food market SIAL Innovation competition, showcase of the latest food and beverage exhibited in SIAL CHINA has revealed for its 11th edition with great success: 94 selected innovative products from 56 companies from 22 worldwide countries and regions; 11 Finalist products and 3 Awards for Gold /Silver/Bronze Award! The SIAL Innovation Finalists and the SIAL Innovation Gold/Silver/Bronze Awards were given by the juries to highlight the best of the best innovative products exhibited in SIAL CHINA 2015. This year the Gold Award goes to LISE BACCARA from France for its Parfum Culinaire; the Silver Award goes to BROOKLYN BREW SHOP from USA for its Beer Making Kit ;the Bronze Award goes to TPT INTERNATIONAL GROUP (CHINA) CO., LIMITED from China for its range 3+3 Fruit Honey!

2. La Cuisine by SIAL – 2nd edition 2015 China International Top Chefs Invitational Competition by SIAL The competition was endorsed by World Association of Chefs Societies (WACS) for its 2nd year. Keen competitions among 12 top international chefs from USA, Italy, Malaysia, Thailand and 12 top national chefs from Shanghai, Beijing, Guangzhou and Zhejiang were held. During the Awarding Ceremony on 7th May, Malaysia team won the Special Gold award, Thailand and USA won the Gold medals. 62


August 2015

The pavilion organizers from Poland, Japan, and USA also animated La Cuisine by SIAL area with their excellent culinary demonstrations and products during 3 days.

3. Retail & Hospitality Forum – a broad and forwardthinking perspective Partnered with Ivie - a global marketing consultancy delivering expertise from concept to reality, the 4th

edition delivered its pitch perfect topics featuring industry leaders such as CGF, Daymon, Hailiang Group, BIO Farm, XTC, Australian Organic, Parishine, Maruha Nichiro, and many more. This year covers topics from food innovation and trends to food safety, from private label to food quality, from organic food to imported food, and many more. Meanwhile, we recorded the full panel discussion as well as the conference which

will be shared on its online channel Please stay tune for the online presentation updates.

4. World Tour by SIAL In its 2015 edition, SIAL CHINA presented World Tour by SIAL, helping to understand the specific characteristics of the food market by geographic area. 28 billboards featured with best-selling products and the information to define the retail strategies, from Australia to Canada, from Brazil to Russia, the United States, India and even China were displayed along the corridors to the South and East Lobbies.

5. The Consumer Goods Forum - CGF This is a special session organized by The Consumer Goods Forum (CGF), a global parity-based industry network bring together with CEOs and senior management of 400 retailers. Titled as “Food Safety: Achieving the Global Vision”, CGF presented the session in the form of panel discussion and briefed the responsive principles to see through the intriguing retail market with experts from COFCO, Carrefour, WalMart, Cargrill, Aeon, Metro, Nestle, Tyson foods and so forth.

6. 1st Edition of WTC China National Specialty Tea – Brewing Tea with Creativity and Expertise With the strong support from Café Culture Magazine and Australian Asian Specialty Tea Association (AASTA) and sponsored by Brita Water Purification System, the first edition of China National Specialty Tea Brewers Cup Event was launched by SIAL CHINA successfully. Providing guidelines to combine traditional tea and other natural food materials together, this event shows characteristics of tea drinks and also contestants’ creativity. After the twoand-half day contest, the top 3 contestants stood out. Huang Jianhua from Taiwan came first, Wei Chuwei from Guizhou second and Gu Zongquan from Beijing third.

7. 4th Edition of Chocolate World With 4 well-selected sponsors, the 4th edition of Chocolate World saw 14 sessions successfully held within 3 days and attracted over 550 professional visitors. Among all the sessions, the “Chef Show” and “MAXIMS Show” were the two biggest highlights of this edition. The former


involved a contestant line-up of chefs from top 5 hotel management groups. Mr. Yang Jun, the pastry chef from Beijing Parkview Wuzhou Hotel was crowned with the laurel of dessert. “MAXIMS Show” presented a brand new chocolate-making demostration in the form of drama. At the same time, it collaborated with three-star Michelin chefs to hand-make truffle chocolate on-site and created an elegant Salon with French wine and chocolate, pushing this exhibition into the new climax.

8. 3rd Edition of The Fresh Right Seafood Right Wine The third edition of The Fresh – Right Seafood Right Wine was held together by CAPPMA and SIAL CHINA. 14 sessions within 3 days attracted 251 professional visitors and more than 40 journalists and media. 36% of the visitors were from HORECA industry. With the strong support from Hainan Fisheries Office, Weihai Fisheries Bureau, Ease Scent Wine Education Group as well as MSC, this event invited Mr. Jin Liang, a prestigious chef to perform the live culinary demonstration along with famous educators from Ease Scent. In addition, the largest Chinese aquatic enterprise ZHANGZIDAO together with MSC initiated the new consumption concepts of “Sustainable Fisheries for a Fresher Life” onsite. 64


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Caykur earns gold and silver medals Having a wide range of product and packaging variety, Caykur’s “Didi” brand ice-tea was awarded by Monde Selections with two gold and one silver medals.



August 2015

Headquartered in Brussels, international quality institute Monde Selections, recently released it ratings in a meeting held in Lizbon. Didi, a brand of Caykur, was found successful on its quality, taste, hygiene and aromatic properties in line with its Hemsin Organic and Altinbas black tea products. Chairman of board and general manager of Caykur, Imdat Sutluoglu represented his company in the meeting and got the medals from Patrick de Halleux, president of the international quality institute. Didi Bergamot and Didi Peach got gold and Didi Lemon got silver plates. In this year edition, 3,160 products in eight categories coming from 82 countries were inspected and analyzed. Caykur’s ice-tea Didi chosen as the top tea for 2015.

Chairman of board and general manager of Caykur, Imdat Sutluoglu

While expressing his emotions and appreciations, Imdat Sutluoglu said, “We engaged serious activities to build our brand, aiming to become a world brand with all our teams. We have carried out our efforts on scientific bases and in many respects by taking customer choices into account. Today we got the fruits of our results as three medals in this event, held here in this historical place in Lisbon. Didi got its first award in three year’s time. It is a great success for us and for our country.

no pesticides are used in the process, and they are the most healthier tea in the world. In almost all other countries who raised tea, use health hazardous pesticides. Our tea is produced up to organic farming procedures. Our efforts are going on to obtain full certificates for being fully organic. We are expanding the land allotted to organic farming. No additives are used in the production of tea in our facilities. Our tea are preferred by consumers on its tastes and aromas. Production is carried out on automatic machinery without any human interference. These are so important for the health of consumers.”

Our success depends on both human factors and our investments in technology. The filling and packaging factory that is been built has the highest level of automotion and capacity, the up-to-date technology and it is the most ecological and smart production facility in its field.

In his speech, Patrick de Halleux, president of Monde Selections said, “Since 1961 we have been evaluating hundreds of brands and presenting them to the international buyers. We are proud of presenting products coming from 82 countries.”

We aimed to make our brand as one of the leading ones in international markets by competing with its giant rivals. We have to work harder than before. It is also a matter for national economy.

A jury composed of pharmacists, chemists, gourmets and designers decided on the top products that were given variety of awards in their categories.

Turkish tea is farmed in northern climatic regions of our country. Since the plants are covered by snow in winter, it contains no insects thus


New York Summer Fancy Food Show held

Summer Fancy Food Show ’15 (SFFS) is the largest specialty food trade event in North America and the leading showcase of industry innovation, bringing specialty food’s top manufacturers, buyers, and thought leaders together under one roof for three days of delectable discovery, June 28 – 30, 2015.The show featured more than 180,000 products, over 26,000 buyers, and 2,600 exhibitors from 49 countries.



August 2015

Turkish food products attracted with greater participations National participation of Turkish companies in the 61th edition of the fair was organized successfully by the Association of Aegean Exporters.The union has been participating in the fair for 17 years. In the special booth reserved for Turkey 52 Turkish companies including 9 companies under Ur-Ge project of the Association of Istanbul Exporters, 8 companies of Association of Uludag Exporters exhibited their products in the fair.

Led by Association of Aegean Exporters, Turkey has been one of the leading foreign national participations at the show.

Nurettin Tarakcioglu, Deputy chairman of Association of Aegean Axporters,

On the occasion of fair event, Turkish food exporters who want to increase their exports to the US market were informed about he enlargement of space allotted to Turkish companies in the next edition of the event. Deputy chairman of the association of Aegean exporters, Nurettin Tarakcioglu said that, additional space of 75 sqm would be added to room for 8 to 10 more Turkish companies. One of the largest food importer in the world, the US imported 700 million dollars of food and food products from Turkey in 2014.Tarakcioglu said, “USA imports 130 billion dollars worth of food annually. We want to get a share valued at least 1 billion dollars from this trade. Summer Fancy Food Fair is important for us to reach our targets. We participated in the event with 52 companies in 2015. Next year 8 to 10 more companies from Turkey will be able to participate following the enlargement of the booth.�

(Left to right) Mustafa Ali Yurdupak, commercial advisor, Ertan Yalcin, ambassador, Nuretting Tarakcioglu, deputy chairman of the Association of Aegean Exporters.

Among the products exported to American market dried fruits, dried tomato, canned foods and sweets have larger shares. Many other Turkish food were exhibited in the fair including pickles, halwas, spices, etc. Special promotional committees for sweets, pastries, bulgurs, leguminous food, vegetable oils, flour and bakeries have organized special shows to introduce their wares.

Turkish Ambassador in New York Ertan Yalcin, and commercial advisor in Turkish embassy Mustafa Ali Yurdupak have visited to booths of Turkish companies and exchanged information with company representatives.


Turkish dried mulberries 2015 crop Working as an agent, broker and consultant at international markets targeting to build a strong link between producers and buyers, DORAINTRADE analyses Turkish dried mulberries 2015 crop. Doraintrade has been following up the markets on behalf of producers and buyers in order to furnish them with accurate information from the source regularly. Ms. Banu Er of Doraintrade supplied the following information about the 2015 Turkish dried mulberry crops. New crop Turkish dried mulberries harvest has recently begun in organic and conventional production areas. Growing areas were not affected from frost in the spring period. So, a good



August 2015

crop is expected as a result. Last year, frost and diseases hit the growing areas as the crop size was just 1000 m/tons in 2014 crop. Some traders speculated the market as the prices reached too high and foreign origin mulberries entered to the Turkish market. As a conclusion of too high prices last crop there is still some quantity in traders’ hands from 2014 crop 2015 Season’s estimated crop size is more than 2000 tons together with organic and conventional production of dried mulberries.

Turkish Hazelnuts 2015 Crop

The 2015 Turkish hazelnut production is estimated to be almost 700m/tons.



August 2015

Doraintrade has been following up the markets on behalf of producers and buyers in order to furnish them with accurate information from the source regularly. Ms. Banu Er of Doraintrade supplied the following information about the 2015 Turkish hazelnut crops. Turkey had very short crop for Hazelnuts in 2014. Due to the fact, prices reached record high of past years during the 2014 season. However, there has been quite optimis-

tic news has been coming up from past few months relating to the new crop estimations. In winter and early spring, there was no frost damage occurred and the weather kept gradually warmer until the summer. By these all facts make 2015 Crop Turkish Hazelnuts production estimations 680700,000m/tons levels. It is a big crop comparing to the last year as the current 2014 crop prices were weakening for past months.

Working as an agent, broker and consultant at international markets targeting to build a strong link between producers and buyers, DORAINTRADE analyses 2015 Turkish hazelnut crops. With the news of 2015 big crop is in sight, old crop prices went down as almost all quantity from old crop is shipped till now. New crop harvest has recently started. Biggest worry is over-humid and rainy weather conditions in Eastern Black Sea region of Turkey. Harvested hazelnuts need to be dried the outer shells under the sun. Drying areas are very limited in the production area due to the hilly environment. And when humid and rain weather, growers cannot dry their hazelnuts which makes molds risk for the hazelnuts and delay the deliveries to the factories. First shipments are expected to start in the first weeks of September. Now the market is opening offers for the new crop from 12USD/Kg levels in average.

Relating to the Giresun Commodity Exchange published surveys you can see the below regional productions and comparing past years.

There are few different authorities that declare each year for their own crop estimations. Below is the chart for each party estimation as average we can calculate 680- 700.000 tons inshell hazelnuts is expecting to produce in season 2015.


Turkey’s fruit juice and concentrates sector offers best products

Vegetal production is the leading sector of Turkish agriculture, and vegetal perishables constitute the backbone of the sector. The availability of diverse ecological conditions has resulted in growing all temperate, most subtropical and some tropical products.


According to the latest forecasts of TurkStat


August 2015

statistics, with a massive amount of 44,7 million tons, around 56% of Turkey’s total vegetative production derives from the fruit and vegetables sector.

Turkey is one of the most fortunate countries in the world, being endowed with a wide range of ecological conditions. Therefore, many species of fruits and vegetables, ranging from a few tropical, many subtropical and almost all temperate zone species are produced in Turkey. The cultivation is performed widely along the Mediterranean and Aegean coasts of Turkey throughout the year.

The annual fresh fruit production in Turkey is more than 17,2 million tons, which accounts for an important part of world production. Grapes, apples, oranges, peaches, pears, soft citrus, figs, apricots, cherries, plums, quinces, strawberries, rose hips and pomegranates are the most outstanding species, which are valuable sources of nutrients besides their pleasant taste.


Over the past three decades there has been a structural change in the pattern of world fruit consumption. The share of processed fruit consumption has increased because of the improved uniform quality, year round availability and increased convenience of processed forms, while fresh consumption has declined. Among various processed forms, fruit juices have always been one of the most popular forms of processed fruits in the world and many people feel that breakfasts are incomplete without fruit juice since they constitute important place in the diet. The Turkish fruit juice industry started its production in the late 1960s and has flourished rapidly thanks to modern production units, new investments and the advantage of abundant fresh fruit production. There are more than 40 brands of about 35 producer companies, some of which have both fruit processing and bottling lines while some others only deal with either fruit processing or the bottling of fruit juices. The fruit species that are processed into fruit juice in Turkey are apples, sour cherries, apricots, peaches, or-



August 2015

anges, grapes, soft citrus, grapefruits, lemons, quinces, strawberries and pomegranates. Apple juice concentrate is the main production item and sour cherry juice is the second major product in the sector. Almost all of the fruits that are used as raw material in the fruit juice industry are obtained from domestic production.

EXPORTS The availability of large quantities of fruit allowed the establishment of export-oriented, sophisticated and efficient fruit juice plants in Turkey. Exports of fruit juices and concentrates started with a symbolic quantity of 6 tons in 1970, and after that showed a rapid and steady increase, reaching approximately 109 thousand tons in 2011. Generally, apple, citrus (mainly orange) and pomegranate juice concentrates are produced for exporting. In addition to them, sour cherry juice and some fruit nectars, mainly peach and apricot, are produced for the domestic market and some are exported as well.

Apple juice was the most important export item in 2011. It accounted for almost 108 million US dollars in 2011. Other fruit and vegetable juices,

including sour cherry, peach, apricot, pear and some tropical fruit juices, were the second major item with a significant share in the same year.


Among citrus juices, orange juice was the major export product with an export value of 3,2 million USD in 2011. Mixed fruit juices (e.g. pear and apple juice mixtures) were another important export product with an export value of almost 8 million US dollars in 2011. Although having relatively insignificant shares in exports, other fruit juices such as grape juice, tomato juice, lemon juice, grapefruit juice are promising items for export. For Turkish fruit juice exports, Germany was one of the most important export markets with an export value of approximately 42,3 million USD in 2011. The Netherlands, the United Kingdom and Belgium were among the key fruit juices and concentrates exports markets in 2011.



August 2015

ZZTK showed up in Expo Milan Aiming to be the second largest olive oil producer in the world, Turkish producers increased promotional activities in selected export markets. Formed by the initiatives of producers and chambers of industry the promotional committee for olive and olive oil, ZZTK, has recently participated in Expo 2015 Milano, held in 15th to 31st of August, to introduce Turkish olive products. Visited by about 200 thousand people daily ZZTK booth in Expo Milano introduced Turkish olives and olive oil to visitors coming from all over the world. Chairman of the committee, M. Kadri Gundes, emphasized on the fact that Italy and Spain are major countries highly active in world olive and olive oil markets. He pointed out the importance of showing up with Turkish products beside Italian and Spanish olives. He said, “Anatolia is also the homeland for olive trees. The oldest known olive oil processing workshop of 6th century B.C., the Klazomenai, was in Urla, Izmir (Smyrna). It shows that olive oil originates from Anatolia. We also screened the documentaries on Adatepe Olive Oil Museum that having guests since 2001 in Canakkale, and Oleatrium Olive Oil Museum in Kusadası, the largest olive oil museum in Europe that has been visited by thousands of visitors since 2011. We distributed promotional memorabilia and publications informing about Turkish olive and olive products.” Chairman of the Aegean Olive and Olive Oil Exporters, Emre Uygun in-

formed that Turkey targeted to be the leader in the production of tabletop olives in the world with 1.2 million tons of production by the year 2023, and to be the second largest producer of olive oil with 650 thousand tons of production. He added, “We have been continuing our efforts to promotion of Turkish olive products in the world to improve our position in world markets in line with increasing productivity and value of production. Expo Milano is a right platform for this aim. Its main theme is the energy for life and to feed the world.This exactly defines the role of olive oil. We have made a special stand to introduce Turkish olive and olive oil and become one of the most attractive booths in the fair. It was a successful event for Turkish producers.”


Turkey’s organic agricultural products diversified Due to its rich plant variety, Turkey is one of the countries best suited for organic cultivation. Today, nearly 250 kinds of agricultural products are organically produced efficiently. Nowadays consumers are becoming increasingly interested in environmentally sound products, as a result of continuously expanding awareness. Thus, the desire for healthy life has oriented consumers toward healthy food and organic agricultural products. The movement towards healthy food has started in 1960’s in developed countries, spread all over the world. In line with, growing demand, organic agricultural activities began in Turkey in 1985 based on demand of importing countries. Due to its rich plant variety, Turkey is one of the countries best



August 2015

suited for organic cultivation. Today, nearly 250 kinds of agricultural products are organically produced in Turkey and shipped abroad pioneering with dried fruits and nuts, olive and olive oil, pulses and spices. Industrial products such as cotton, textiles and essential oils have also be started to be produced organically. In the Turkish agricultural and food industry, production is realized in conformity with all rules of hygiene in order to produce high­ quality and sanitary products. In this regard, many firms in Turkey have started to apply internationally recognized quality and food safety systems like ISO 9000,

ISO 22000, HACCP, BRC, IFS, SQF or GLOBALGAP. This enables the Turkish food industry to export to all countries in the world. In addition, the similarity of consumers’ preferences with Moslem countries and the geographic and cultural proximity to many European markets allow Turkish food exporters to penetrate international markets easily. However, the Turkish agriculture and food industry export potential is not limited with these products. There are many other products

that are worth experiencing and these are recommended to all consumers in the world. From all of the described products above, it can be easily seen that Turkey has become a big potential supplier of various agricultural and food products. It is apparent that Turkey is likely to continue to develop her trade with world markets as her products become known and preferred more and more in the future. In the meantime, trade between Turkey and the world markets must not be solely limited to export and import business; foreign investment is always welcome to Turkey. Joint ventures in Turkey and other countries are potential activities, which are expected to be the major promoting tool for enhancing trade relations of Turkey.


Aegean Exporters sold to 201 countries in 2015 Aegean Exporters Association members increase their exports in crisis time, too!



August 2015

Despite global economic recession, drop in imports, political and economic crises and Dollar/Euro parity, members of Aegean Exporters Association successfully exported 6.8 billion dollars worth of goods in the first seven years of 2015 to 201 countries. In the same period of 2014 they have sold 196 countries. Aegean exporters have also managed to increase their sales in 74 of the 201 countries.

According to the data of the Association, Aegean exporters perform much better in those countries including the neighboring Greece, than Egypt that we have troubling relations with, and even than Japan, Mexico, Taiwan, Kuwait, South Africa and Pakistan. Chemical products exports sold to Greece have the lion’s share in Aegean exports that totals to 79.8 million dollars. Chemical industry has

increased exports to Greece from 17 million to 35 million, a 104 percent increase over Jan-July period in 2015. Steel exports were ranked second with its 7.7 million dollars, furniture industry ranked third with 5.1 million dollars and grain exports ranked fourth with 4.5 million dollars of exports. With an aim to overcome the latest economic recession liven in the European Union, Aegean exporters has sought new markets for their products. South Africa was an attractive alternative where they sold 22 million dollars worth of goods in the first seven months of 2014. In the same period in 2015 the exports to this country has reached up to 52 million dollars, an 136 percent increase. The largest increase of exports to South Africa was the products of electric and electronic industries. In the same period mentioned, this industry has earned 20.6 million dol-

lars from sales in 2015, a 1964 percent increase. Furniture industry has increased its sales by 425 percent in 2015 up to 10,1 million dollars of exports. Steel industry and mining exports followed suit. One of the countries that Aegean exporters have been much successful in 2015 was Egypt, a country that has some political problems with its neighbors. However, exports have risen to 95.5 million dollars from 76.8 million dollars, 24 percent increase. Furniture exports of Aegean companies totaled 29.7 million dollars, the highest among other industries with 138 percent increase while chemi-

cal industry lost sales by 20 percent and went down to 15.9 million dollar. Steel rose 109 percent and reached to 14.6 million dollars. Aegean exporters were the most successful in Gulf countries, leaded by UAE with its 105.2 million dollars, 26 percent increase, that is follow by Kuwait, Qatar and Oman. Exporters in the Aegean region have also increased their sales in Israel market, that has had a smaller share in the exports from Turkey. Exports to Israel reached 141.9 million dollars in 2015, a 5 percent increase over last years data. Tobacco, ores, chemicals, aqua products and grains are major items sold to Israel.


Salat aims to power up in the sector

As one of the first names remembered in association with vegetable oil, Salat brand is sold to Bunge, a global company, in 2013. Founded in 1960s the company is now preparing itself for a new expansion strategy aiming to build up its awareness in consumer markets under the management of Erman Erol, sales and marketing director of the brand who has put domestic and neighboring markets on his radar for future development. He



August 2015

emphasized on the Turkey’s potential and the investments they are about to start. Salat has restarted operations in their factory to produce sunflower, corn and canola oils. Natural hinterland of Turkey, neighboring countries in Middle East was chosen as prime targets for exports. Having only 1 percent share in the market in 2014, the brand now has a 5 percent share and targeted to reach 7 percent by the end of 2015.

About 500 to 550 million tons of vegetable oil was produced worldwide in 2014. Turkey’s share in this market could only be reached to 2.75 million tons. 1.25 million tons of this volume was obtained from sunflowers. The gap between supply and demand has been met with imports from countries around Black Sea. Erman Erol said, “This year demand for household and industrial consumption may be higher than the supply level of 2014. To limit the amount of imported oil seed production should be increased.There are some problems in the industry regarding the currency rates, custom duties and adulteration of oils, that paves the lane for unfair competition.” Per capita consumption of oil in Turkey is about 17 to 17.2 liter annually. Of them 11.4 liter goes to sunflower oil. Per capita daily consumption is about two spoons. Sunflower oil has the highest vitamin level among other kinds, and is mentioned frequently in the list for diets, because it helps the digestion and increasing metabolism.

Erman Erol Sales and Marketing Director of Salat


About the Salat brand that has a long history and high level of consumer trust, Erman Erol said, “We targeted to have a sustainable growth by offering natural, tasty and high quality oil to our supply chain partners and consumers. We select the best seeds and harvests, process them with latest tests and technology and package them in automatic bottling facility. We control every stage of production and supply chain reaching the consumers.” Salat has earned the “Highest Taste Award” issued by international taste and quality institute in June 2015. Salat is the first and only brand having this award in Turkey for its sunflower, corn and canola oils. Erol said, “In line with our glorious past image in the market, we launch a new campaign with our “New Harvest” products that will be on retail shelves of Migros chain stores. The product is made of the early harvests of sunflowers farmed in the Trace region and it will be produced as a limited edition with an aim to get a prestigious place on the tables.”



August 2015

BTA enters out-ofhome consumption sector with ‘Gıda 360’

As one of the leading players of the F&B industry, BTA attained a place amongst the distributors of out-ofhome consumption sector with its Gıda 360 (Food 360) brand. Gıda 360 offers a single point of contact for all processes from supply to logistics, from raw materials to the service provided to the consumer. 88


August 2015

Being one of the leading companies of the food & beverage industry, BTA is getting ready for distribution of outof-home consumption sector. BTA has started rendering service with the “everything at once, with just one invoice and from a single supplier” concept with its Gıda 360 (Food 360) brand. Gıda 360 provides service to sector players as hotels, cafes, restaurants and catering companies. Initiating its operations in 2014, Gıda 360 achieved 165 million TL turnover in 2014. Gıda 360 General Manager Deniz Cebeci stated: “In 2014, the expenses in out-of-home consumption sector reached 50 billion TL in Turkey. The number is expected to increase by 15 per cent every year. We realized that

there was a need of improvement in the distribution channels of the sector. Therefore, BTA founded Gıda 360 with an investment of 6 million dollars, 1 million of which was used for technologic infrastructure. We increased the customer satisfaction thanks to the high quality service we offer. We ended 2014 with 165 million TL turnover. Supplying 5,000 different products from 700 different suppliers, Gıda 360 aims at providing 360 degree service to many destinations in Turkey with sustainable growth.

Everything at once with just one invoice and from a single supplier Highlighting that the distributors will play a significant role in healthy

growth of the sector, Cebeci explains that their most important stakeholders are purchasing departments and chefs and added, “Purchasing the right product from the right source, at the right time, in the right quantity and right way, in the most efficient manner and to the right price are essential for hotels, restaurants, cafes and catering companies. Gıda 360 provides all of these seven “right” conditions with BTA’s 15 years of experience in the sector. We defined the requirements based on the experiences of purchasing departments and chefs and created Gıda 360. We will be one of the most favorable brands amongst the distributors.”

Istanbul appeals to 41 per cent of the sector According to the latest ETUDER (Association of Out-of-home Consumption Suppliers) report, 41 per cent of out-of-home consumption expenditures are spent in Istanbul. General

Manager Cebeci remarks they have initiated their operations in Istanbul and they will begin providing services to Antalya, Izmir, Bursa, Bodrum and Ankara which cover 70 per cent of the market in the forthcoming period.

Gıda 360 focused on high technology and customer satisfaction One of the most important features of Gıda 360 supply chain is the ware-

house management system which enables real-time following up for the stocks of the brands and supplying in the right time according to their requirements. All the operations can be monitored real-time with the cameras and heat tracking systems in the warehouses upon request. Gıda 360 delivers the products which are prepared in line with the requests with its specialist personnel and shelves them if requested. Gıda 360 also provides


G覺da 360 will be a solution partner that provides timely and high quality service to the brands which operate in out-of-home consumption sector in every step of the supply chain.



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logistics consultancy, purchasing & supply consultancy and quality consultancy services. Providing all the requirements for food from a single point, G覺da 360 also serves in planning, supply, import and export, distribution and consultancy sectors. BTA, a subsidiary of TAV Airports, was founded in 1999 and provides food & beverage services at international standards within 14 airports in Turkey, Georgia, Macedonia, Tunisia, Oman, Latvia and Saudi Arabia as well as at Istanbul Sea Buses and also at UNIQ Istanbul, the new culture and art center in Maslak. Providing service for over 130,000 passengers a day with approximately 500 chefs at the airports, Istanbul Sea Buses and UNIQ Istanbul, BTA offers a wide range of international menu options. BTA operates brands, of which the concepts are created by

BTA or which are managed by BTA as a sub-operation, at 50,000 square meter area at airports, Istanbul Sea Buses (IDO) piers, car ferries and passenger ferries and also at UNIQ Istanbul. BTA operates 248 cafes and restaurants at the airports, IDO and UNIQ Istanbul. Founded in 2006 by BTA, the bakery products facility Cakes & Bakes currently supplies bakery products, sandwiches and ready-made meals to world-famous fast food and coffee chains with its 5 million piece capacity a month. BTA provides professional distribution service to players of out-ofhome consumption sector in Istanbul with G覺da 360. Having been operating TAV Airport Hotel located at Istanbul Atat羹rk Airport, the first airport hotel of Turkey, since 2004, BTA started to operate its second airport hotel at Izmir Adnan Menderes Airport in 2014. BTA has been accredited with ISO 9001:2008 Quality Management System certificate for its service quality.

Turkish fresh fruits and vegetables Vegetal production is the leading sector of Turkish agriculture, and vegetal perishables constitute the backbone of the sector. The availability of diverse ecological conditions has resulted in growing all temperate, most subtropical and some tropical products. According to the latest forecasts of TurkStat statistics, with a massive amount of 44,7



August 2015

million tons, around 56% of Turkey’s total vegetative production derives from the fruit and vegetables sector. Table 1 illustrates the production of major fresh fruit and vegetables and the diversity of products.

According to the Turkstat total fresh fruit and vegetable production is up 4.9% from 42,5 million tons to 44,7 million in 2011 mainly due to significant increase in tomato production. The production of 11 million tons

makes tomatoes the most produced vegetable in 2011. Tomato production increased by 9.6% from 10 million tons to 11 million tons. Accordingly, its share in the total production is accounted for 24.6% in the same year. Watermelons and melons, having a share of 12.3% in overall fresh fruit and vegetable production, ranked second. Production of these vegetables increased by 3.5% from 5,3 million to 5,5 million tons in 2011. Grapes are the other major crop in Turkey’s fresh fruit and vegetable output with production of approximately 4,3 million tons, and constitute 9,6% of annu-

al production. With a share of 8.1%, citrus fruit production has utmost importance in the vegetative production. Within total citrus output of almost 3,7 million tons, oranges account for 1,7 million tons and the rest of the group, including tangerines, grapefruits and lemons, constitutes 2 million tons. Turkey is the leading producer and exporter of fresh figs in the world. Bursa Siyahi grown in the Bursa province and Mut Figs grown in Mut are the most popular varieties in world’s fresh consumption in terms of production and export. Pome fruits are the second group in order of importance in Turkish fruit cultivation. Apples were the most outstanding species of this group with an annual average production figure of approximately 2.7 million tons in 2011. Quinces, the production dates back to early ages, used to be fruits grown only for domestic consumption


but parallel to the increasing demand for exotic fruits in the world, Turkish quinces have lately become potential export fruits. Stone fruits, taking a share of 4.7% in overall fruit and vegetable production, rank fifth. This group involves apricots, peaches, plums, cherries and sour cherries. Crispy cucumbers are excellent for salads with their juicy flesh and pleasant taste. All these qualities make them highly popular among buyers. Cucumbers are one of the traditional vegetables grown in greenhouses. Stuffing peppers, green peppers and capsicums together represent annual production of 1,97 million tons on average. Besides outdoor cultivation, greenhouse production has been widely used in recent years. In addition to the above-mentioned products, many vegetables are available all year round thanks to adaptation of



August 2015

greenhouse production techniques. Major products grown in greenhouses are tomatoes, cucumbers, green peppers, melons, eggplants, green beans, squashes, etc. The demand for organic products has also created new export opportunities for Turkey. Owing to her great production potential, Turkey has started exporting remarkable quantities of organically grown fresh fruits and vegetables in recent years. Turkish fresh fruit and vegetable exporters are aware of the health and environmental considerations of customers and satisfy their needs by offering products which comply with both legislative and market requirements. Instruments such as ISO 9001, ISO 22000, H A C C P,

GAP and THE GLOBALGAP are indicators of quality, food safety and environmental consciousness. Turkish exporters have been successfully adopting these requirements which have an impact on world fresh fruit and vegetables trade.

EXPORTS The value of fresh fruit and vegetables exports which constitute around 16% of total agricultural exports were up 6,7% from 2,16 billion USD in 2010 to 2,3 billion in 2011. Citrus fruits led the list among export- able fresh fruits with a significant

value of 1 billion US dollars in 2011. Lemons (354 million USD) rank first in total citrus fruit exports in terms of value. Turkish lemons are available throughout the year thanks to natural and modern cold storage facilities. Major export varieties are Interdonato and Lamas. On the other hand, tomatoes have a significant place in total fresh fruit and vegetables exports with a share of 24.6%, which corresponds to 433 million US dollars. Other major exported crops are grapes which account for 7.6% of total fresh fruit and vegetable exports. Among table grapes, Sultana is the most popular export variety, taking the biggest share in the overall fruit exports. Although Turkish sweet cherry exports date back to very recent years, the volume has shown remarkable increase due to the fact that they are gaining great popularity among buyers owing to their high quality, attractive appearance and delicious taste.

The Russian Federation, the leading export destination of the aforementioned product group, had a 36% share in Turkey’s total fresh fruit and vegetables with 829 million USD. Iraq is another major market, which has dramatically increased its share in Turkish fresh fruit and vegetables exports during recent years.

In the meantime, Turkish exotic fruits namely figs, quinces and pomegranates are becoming more and more familiar to foreign importers. Turkey’s export drive has resulted in its fresh fruit produce being shipped to more than 50 countries throughout the world. Turkey has begun to enhance her market shares in the CIS countries. Other principal export products of the fresh fruit and vegetables sector are cucumbers- gherkins, peppers and onions. The Russian Federation, Iraq, Germany, Ukraine, Bulgaria, Romania, Saudi Arabia, the Netherlands, the United Kingdom and Poland have been major destinations for Turkish fresh fruits and vegetables.


Demand of Japanese for fishery fuels appetite of STG Being the highest consumers of aqua products Japanese are attracting interest of STG, the Promotional Committee for Turkish Aqua Products. 96


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14 billion dollars worth of fishery is exported annually to Japan. Aiming to increase aqua products exports in world markets, STG participated for the second time in International Aqua Products and Technologies Fair held between 19th - 21st August in Japan and promoted Turkish aqua products. FAO data shows that per capita consumption of aqua products is 45 kg, the highest in the world. Melih Isliel, head of the promotional committee said that despite its own annual pro-

duction of 4.2 million tons of fishery, Japan imports around 4 million tons of fishery worth of 14 billion dollars. As the third largest aqua products producer in the world, national production could not meet national consumption. Isliel said, “Japan has 15 percent share in the world imports of fishery. Aqua products are the most important source of food for Japanese people. Demand is high for these products. A typical traditional diet of Japanese family is composed of fresh fish, vegetables and

fruits. Japanese are generally imports fresh/frozen bluefin tuna fillets from Turkey. Japanese consumers are demanding high quality for their imports. They consume tuna fish as in the form of sushi, as sliced. They are sold at wholesale markets. There are about one thousand wholesale markets in Japan. Our companies who want to sell in Japan have to differentiate their offers as well. Japanese prefer fresh and red fishes.

(Left to right) Ilker Ozer, Ismail Aksoy, Mehmet Ayaz, Sinan Kiziltan, S.Mete Ozbalaban, Abdulkadir Yenicikan, Melih İsliel, Serap Unal, Gokce Cuhadar (THY Cargo)

In the booth we have at the fair we served seabass and seabream that were cooked with different sauces and sashimi made of seabass to about 3 thousand visitors.” Sinan Kiziltan, STG board member and chairman of Association of Aegean Aqua products and animal products exporters said on the occasion, “Important investments are done in farming of tunny. In 2014 3.4 thousand tons of aqua products were exported to Japan, earning 54.3 million dollars. 93 percent of exports were Bluefin tuna fish. Export earnings from this market reached to 20 million dollars in the first seven month of 2015.The booth of STG in the fair was one of the most attractive ones.” More than 1200 companies from 13 countries participated in 15th International Aqua Products and Technologies Fair. KLC Food Co., Agromey Food Co. has also participated in the fair with their special booths. STG was represented in the fair by Chairman Melih Isliel, members Sinan Kiziltan, M. Taner Ciger, Ismail Aksoy, Abdulkadir Yeni cikan and Serap Ünal. STG booth was also visited by S. Mete Ozbalaban,Turkish commercial advisor in Tokyo. 97

Turkey’s first halal cruise caters to growing market

Antalya-based Fusion Tour has launched an Islamic cruise business expanding the spectrum of halal tourism, a rising trend in Turkey and its region.

On their September voyage to neighboring Greece, there will be no alcohol, no pork-related products and no gambling. Everything on board will be in accordance with Islamic religious values, including segregated sports centers, single-sex spa facilities, separate Turkish baths and masjids or small prayer rooms. The number of halal hotels and tour agents has been increasing over the last 15 years. However, there had not been a halal sea cruise until Fusion Tour organized this special voyage, copying a lucrative format which has seen kosher-friendly and Catholic cruises internationally. Turkey’s first Muslim-friendly cruise - themed “On the track of the Otto-



August 2015

mans” - will leave a port in Turkey’s Aegean province of İzmir on Sept. 27 and take its passengers to the Greek islands of Rhodes and Crete as well as the port city of Piraeus by Oct. 2. “It will not be just a cruise which does not have alcohol or pork-related products. It will be a cultural and historical tour which promises an atmosphere of social networking,” said Fusion Tour general manager Kemal Günay. Tour project manager Gökmen Aydınalp claimed organizers have thought of everything. “We don’t even have a painting on a wall of the ship which is against Islamic values,” he said. “Although the tour has been just announced, interest is quite high

right now because there is a huge demand for this concept,” Aydınalp added.

around three million Arab tourists came to Turkey in 2014.This number was two million in 2013.

Passengers who booked a spot on the cruise are glad to be part of what they describe as a “much-awaited” concept. “I believe it will be an atmosphere where I and my family will feel comfortable,” said 46-year-old Hamit Kutuk, a banker, who will be one of the passengers.

There are over 50 hotels that offer conservative service across the country. Antalya, Istanbul, İzmir, Aydın, Muğla and the capital Ankara are the major provinces which host such hotels, according to the Mediterranean Touristic Hotels Association (AKTOB).

“To be able to eat halal foods, being together with people who share the same Islamic sensibilities with you and being away from alcohol on this kind of cruise are important for us,” he added. Organizers have seen huge potential in a market of over two billion Muslims worldwide, and are planning to host varied tour packages to include the Adriatic Sea, Italy, Malta, Budapest, Belgrade and Vienna in the upcoming months. Their target will not only be Turks but also Muslims globally. According to the Turkish Statistical Institute,

“The number of these hotels was around 25 before 2007. Within five years, the number of this kind of hotel doubled,” said Erol Karabulut, AKTOB’s research and development supervisor. “We expect this interest will continue,” he added. The Global Muslim Travel Index 2015 released by Mastercard and Singapore-based Crescent Rating estimated the size of the global halal tourism market at $145 billion in 2014.


Saudi Foodex, KSA’s only Turkish interest exhibition dedicated to in Taiwan F&B industry

Foodex Saudi is Saudi Arabia’s only exhibition 100% dedicated to the food and drink industry.

Jeddah Centre for Forums and Events, Saudi Arabia, 17 20 November 2015, under the patronage of Ministry of Agriculture. 100


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Saudi Buyers from the mass distribution, retail, and hospitality industry will have the opportunity to source products from over 30 countries, and trade with exhibitors displaying a global offering of food and beverage products and solutions. Foodex Saudi 3rd edition will take place at Jeddah Centre for Forums and Events from 17th to 20th of November 2015 . The last edition of Foodex Saudi, celebrated under the patronage of the Saudi Arabian Ministry of Agriculture,

inaugurated by HH Prince Khalid Bin Saud Bin Turki, Deputy Chairman of Technical Affairs Presidency of Meteorology and Environment, is the largest food and beverage exhibition in Saudi Arabia. The 2014 event showcased more than 242 brands from 29countries, and 5280 unique visitors, including more than 78 Saudi buyers attended the event to observe new products in the Saudi market, network with industry professionals, find suppliers, attend the Saudi Food Forum and generate new business. For the second year, Foodex Saudi has become the benchmark, raising the bar for food and beverage exhibitions in the Kingdom.

Internationality, professionalism and quality of participants have proved to be the hallmarks of its success. Foodex Saudi, in collaboration with World Association of Chefs Societies and Saudi Arabian Chefs Association, presents Saudi Salon Culinaire, an inspirational cooking competition that highlights the best of the best within the culinary industry in Saudi Arabia. KSA’s leading chefs compete across fifteen categories whilst being evaluated by international judges. International chefs showcase skills and explore new networking partnerships in an exciting and action-packed setting. Chef Thomas Gugler, Continental Director, WACS Africa & Middle East, comments: “As a Continental Director of WACS Africa & Middle East it was a great pleasure and fun to see this year’s Foodex Saudi Show here in Jeddah in the Kingdom of Saudi Arabia.

Lots of efforts have been taken and the set up and arrangements were excellent. I think the whole view and mockup of the booths and the layout was very attractive and appealing. Comments of the contestants were really good and they enjoyed participating in the event.”

Saudi Food Forum The Saudi Food Forum (celebrated within Foodex) will bring national and international buyers together with leaders in Halal, Food Security, Food Safety, Supply chain logistics, and Food Marketing. The provisional programme includes speakers from the FAO, ITC, IDB, SMIIC, and various national governmental institutions plus talks and live demonstrations from leading brands, retailers, restaurants and hotels.


TOKANA participates in Foodex Saudi Tokana is a leading producer of the first quality soya-free natural Kayseri manti offering to the customers real delicious products. Nowadays the manti monthly production capacity of Tokana reaches 100 tons. The main principle of the company is healthy production; therefore their factory is ISO 9001 and ISO 22000 Food Safety Management System certified. From its establishment till now Tokana improved its production quality, and thus became one of the most preferred brands in its field of activity. Tokana produces manti according to the original traditional recipe of Kayseri manti, which is recognized as one of the best delicacies all over the world. Lets our children remember the real Kayseri manti. Tokana’s product range consists not only of delicious Kayseri manti, but also different kinds of traditional delicacies such as borek made from phyllo dough, icli kofte (kibbeh), guvec made from beef or lamb. All these products are made from the best quality raw materials and skilful laborious staff. Thanks to its



August 2015

Famous for its Kayseri manti (Kayseri Meat Pastry), Tokana will have an influential exposure in Jeddah.

corporate culture,Tokana always offers the high quality healthy delicacies and continues supporting social responsibility projects about keeping traditional delicacies as much as possible closer to their original recipes. Tokana offers healthy delicacies.

production of real Kayseri Meat Pastry without soya bean, has become the best for the conscious consumers beside its alternatives produced in cheap and unhealthy conditions or products not reflecting the original flavor of original Meat Pastry.

The company, which became operational action with the name of Anadolu Sofrası in 2001 at first and has continued as Tokana Unlu Mamulleri Üretim Gıda San.Tic. Ltd. Şti. was established in with the aim of manufacturing Kayseri Meat Pastry made of 100% first quality pure beef. Nowadays, Tokana has become a brand preferred by the leading companies of the industry by raising the quality level.

Tokana, which is a boutique flavor manufacturer producing products with the highest quality materials and makes the production of borek made of pastry besides Kayseri Meat Pastry, also added Tokana’s other traditional flavors as Casserole with Veal-Lamb and Stuffed Meatballs by increasing the skillful employees that mixture the unique flavor of Meat Pastry skillfully.

Tokana, which has reached 100 tons of Meat Pastry production capacity per month today and is the leading company in Istanbul for the


Kartal Food in international markets with Farina Bella brand name

Serif Gormez Turkey sales manager at Kartal Gida

Having been active in every stage of sales and marketing in the food industry for 18 years, and Turkey sales manager at Kartal Gida, Serif Gormez, answered the questions of Food Turkey about their success story:

As one of the modern facilities in the country, would you inform us about the establishment and development process of Kartal Gida?

company and Selahattin Benli, a leading industrialist in flour milling sector and joined the Metsan group of companies. With recent comprehensive revisions daily production capacity of the flour milling facility was up to 180 tons in 2005. In 2009, it began to produce powder mixes that are sold under Farina Bella brand, under ISO 9001, ISO 2200 and Halal Food certificates.

Would you inform us about product variety and The company was established in 1978 production facility? by two partners, Mehmet Satoglu, the proprietor of Met-San construction



August 2015

The factory has two lines, one for

flour milling of 180 ton/day capacity and powder mixes line of 120 thousand packages per day. All products are sold as packed for retail. Every kind of wheat and rye are processed in the factory. Under Farina Bella brand, there are practical muffin mixes of cocoa, plain, cinnamon, whole-wheat, and salted kind, mixes for cookies, and variety of mixes for bakery products. We have been trying to expand our product line with additional lines. Lately, we entered in light and diet categories under

Stevia brand, having a series of pudding and bakery mixes.

What is important in the production process and what have you to say about your quality policy?

by 2017 all Faria Bella products will be produced in this facility. We aimed to have 130 kinds of products and to be ready to export them.

Where the customers can buy Farina Bella products?

Although we strictly comply with necessary regulations for food production, we always ask ourselves, “Do we consume all our products safely with our family and children?� It is our main source of concern. We are keen on hygienic rules and when choosing raw materials.

They are sold in local and national retail chains. Also, our exports are on to China, Germany, Holland, Iraq, Georgia, Russia and Kazakhstan.

What are the new projects of Kartal Gida? What is your target for 2015?

We are proud to be one of the sought after brands both in domestic and foreign markets in five years. We get genuine feedbacks from our customers saying that we thank you for producing these much practical, healthy and like homemade products. We are happy to see the happiness of our customers. We also thank your publication.

We aimed to expand our both facilities and capacities, both our product portfolio and distribution network. We focused on our new facility of 50 thousand sqm land in Kandira Food Organized Industrial Zone. Its ground will be broken this year, and

At the end of the interview, do you have additional comments?


“Pratik Yemekler” aims to introduce traditional Turkish tastes to the world! Pratik Yemekler Pazarlama ve Gıda A.S. company was established in Gaziantep in 2008. First product we produced was called ‘etsiz çiğ köfte’ [uncooked balls without meat] then we developed different varieties of this food and extended product range with kısır (tabouleh) and mercimekli köfte [lentil balls]. In 2012, Pratik Yemekler company added spice production line to produce mint, sumac and red pepper. Ayvaz SARI, general manager of the company, outlined their operations, “The first aim of our company is to produce healthy and high quality products. We combine the health and taste in products for consumers but especially for ladies who want to save time. “We started with ‘etsiz çiğ köfte’ in 2008. So, we introduced unique taste of Gaziantep to Turkey. This product is preferred because it is very easy, tasty and economical and ready in 15 minutes and you use only water and tomato paste to



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prepare. The most important reason for preference is that we never use additives and preservatives. So, the mothers rely on us. We observed that the people love this food and we decided to develop different flavors. Then ‘mercimekli köfte and kısır (tabouleh)’ were added into the production line. These products are very popular due to being naturel as other product, but the most preferred product by the consumers is ‘etsiz çiğ köfte’.

Food Safety Management System and ISO 9001 Quality Management System. %100 natural mint and sumac leaves are used in production. We never use additives because health of human is our first principle. All production line is checked by food engineer; and chemical, physical and microbiological analyses are done continuously for every batch. %90 of the spices we produce are for export only.

We are in the market to produce the best quality with the lowest price. Gaziantep, where we are based in, is the main area for Mint, Summac and Red Pepper. Our international customers demanded these products from us. Since they know the quality of our products and services, they asked us to produce these products in our own facilities. In 2012, we started produce Summac, Dried Mint and Red Grounded Pepper. All products are produced in hygienic conditions according to ISO 22000

“We are the company that develops and renewing itself continuously. We sell Cikofte, Kısır (tabuleh) and MercimekliKöte to Turkish local market for now, but our goal is to introduce our special meals to all over the world. Turkish kitchen has really great tastes and whole earth must taste these tastes. We recommend trying our products to everyone; who wants to save time and eat tasty and healthy meal.


Turkish pasta, bulgur, pulses and vegetable oils address to palate taste of all If it is Turkish, it is delicious!

The Pasta, Bulgur, Pulses and Vegetable Oils Promotion Group (MBTG) was established in 2012 and it has been engaged in promoting Turkish brands of pasta, bulgur, pulses and vegetable oils to the world. MBTG’s main goal is to accelerate and expand its promotional activities and in turn, increase the global demand for Turkish branded products. They also endeavor to ease the connection and contact between Turkish exporters and foreign importers in different countries.

President of MBTG Mr. M. Surur AYDIN



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MBTG, with its natural, properly produced and processed products is making a contribution to the proper and healthy nourishment of the world population while creating global awareness in this regard. President of MBTG Mr. M. Surur AYDIN says that they participate to

food exhibitions all around the world. During these exhibitions,Turkish chiefs cook delicious and tasty Turkish food prepared from Turkish Bulgur, Turkish Pasta, Turkish Pulses and Turkish Vegetable Oils. Visitors of the exhibitions coming from different cultures express their admiration to Turkish foods. Apart from being delicious; Turkish Bulgur, Turkish Pasta, Turkish Pulses and Turkish Vegetable Oils are also very healthy with great nutritional values. Mr. AYDIN emphasizes: “That is why we say: If it is Turkish, it is Delicious. If it is Turkish, it is Healthy.”

Over USD 2 bn of exports to 170 countries around the world Each year, Turkey improves its export rate. By 2023, Turkey targets 500 billion $ of export. The Turkish Pasta, Bulgur, Pulses & Vegetable Oils Promotion Group (MBTG) would like to be

a part of this great objective. Turkish Pasta, Bulgur, Pulses & Vegetable Oils exports to the world increases each year. In 2012, the total Turkish Pasta, Bulgur, Pulses & Vegetable Oils exports of Turkey was 1 billion 878 million $. In 2013 this number increased to 1 billion 915 million $. And in 2014, it exceeded 2 billion and increased to 2 billion 43 million $. In 2014, a total of 2 million 297 thousand tons was exported by Turkish Pasta, Bulgur, Pulses & Vegetable Oils Companies.

Turkey & Turkish foods Turkey... Since the dawn of history, Turkey has been home to thousands of civilizations and is one of the earliest inhabited geographies in the history of world civilization. Having served mankind throughout history, this fertile, generous land with its favorable climate is currently redefining the world’s palate and conception of taste through modern agricultural technologies and investments. Turkey produces and processes all types of agricultural products ranging from pasta to bulgur, pulses and vegetable oils at world standards utilizing the highest quality, state-of-theart technologies. Turkey is competing with the world’s largest exporters with its modern factories equipped with cutting edge technologies established throughout the country. Turkey offers higher quality products to important markets in the world at a relatively lower cost. The Turkish Pasta Bulgur Pulses & Vegetable Oils Promotion Group (MBTG), which has been established to promote agricultural products produced in Turkey, is pleased to offer you the quality, taste and health of Turkish products.

Discover the tastes of the Turkish land! Generous land that connects continents! Turkey is regarded as being one of the most important trade centers in the world due to its geopolitical position which is the closest common location between the continents of Europe, Asia and Africa. Connecting the continents of Europe and Asia with Istanbul’s Bosporus Straight,

Turkey allows thousands of companies across the world deliver their products using the shortest possible route. Turkey offers great advantages by providing transportation routes to Russia through the Black Sea, to Europe through the Aegean Sea and to the rest of the world through Mediterranean Sea. Costs such as distribution and transportation are minimized by the opportunity for faster logistics through the transformation of the Mediterranean region into a trade zone with its ports along the Mediterranean coastline.

Turkish PASTA Turkey is the world’s second largest pasta exporter Pasta is one the basic products for human consumption. It is consumed more than any other products after bread. Turkey is among the best pasta producing countries. Turkey is the second largest pasta exporter. Turkey increases its pasta export each passing year and aims to become the largest pasta exporter. Turkey has a great advantage in this respect. The raw material for pasta is durum wheat and Turkey is one of the most important producers of durum wheat utmost quality. Turkey is also considered to be one of the gene centers for the plant. Turkey accounts for 8% of the world’s total durum wheat production. Turkey cultivates one of the finest types of durum wheat in the world due to

the country’s advantages related to its geographical features. Durum wheat directly affects the taste and quality of pasta and is one of the major factors that differentiate Turkish pasta from pasta produced elsewhere. Another factor that makes Turkey strong in pasta production is Highly Developed Pasta Production Technologies. Pasta factories in Turkey continuously increase their investments in technology and technological production techniques. Production technologies utilized in factories within Turkey currently conform to the highest global standards. Turkish pasta is produced in computer aided, modern, integrated facilities following the careful planning of every stage of production and in order to supply the world’s healthiest, highest quality pasta to tables around the world.

Pasta exported by Turkey Turkey is the world’s second largest pasta exporter and in 2014, 508 million $ export was realized by Turkish pasta companies. This number was 360 million $ in 2012, and 495 million $ in 2013. Nearly 1.250.000 Tons of pasta is produced in a year, by pasta companies in Turkey.

The benefits of Turkish pasta • Helps you remain full for an extended period of time. • Does not cause an excessive and rapid rise in blood sugar. • Helps you lose weight or maintain


your weight. • Prevents your appetite from increasing, due to the fact that it is very filling. • Prevents dessert-chocolate crises. • Stores energy within your body. • Reduces risk of diabetes. • Helps lower blood fat, thus reducing risk of cardiovascular disease. • Allows you to fill your plate more. • It is a source of vitamin B. • Contains dietary fiber.

Turkish BULGUR Turkey is the world’s largest producer and exporter of bulgur. Bulgur, the healthy and tasty gift of the Mesopotamia lands to the world has already started to have its place among the irreplaceable dishes of the world cuisines. Recently, bulgur has become one of the basic foods of the healthy diet pyramid and got the attention of the whole world. Bulgur is the oldest processed food known. Bulgur is produced mostly from durum wheat. The durum wheat is soaked, cooked, and dried, then lightly milled to remove the outer bran and cracked. The quality of the durum wheat determines the quality of bulgur and the best quality durum wheat comes from Turkey. The benefits of the Turkish bulgur, which is one of the richest products in terms of vitamins and minerals, are uncountable. Turkish bulgur plays an important role for the intestines to work properly with its high fiber content. In addition, its fiber content helps us to stay full and for this reason it is recommended by the nutritionists. As the World Health Organization stated, a human’s body needs 25-30 g fiber a day. This necessity can be covered by 1 plate of bulgur easily.

Bulgur exported by Turkey Turkey is the world’s largest bulgur exporter and producer. In 2014, 125 million $ export was realized by Turkish bulgur companies. This number was 70 million $ in 2012, 98 million $ in 2013. The world becomes more acquainted



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with Turkish bulgur each passing year. As Turkish Pasta Bulgur Pulses & Vegetable Oils Promotion Group (MBTG), we aim at introducing the Turkish Bulgur, the miraculous gift of Turkish lands to the human kind, to all corners of the world.

The benefits of Turkish bulgur: • As it does not include cholesterol, it reduces the risk of cardiovascular diseases. • It is a healthy food as it has unsaturated fat. • As it is rich in minerals and cellulose, it accelerates the nutrition absorption; prevents constipation and intestine cancer. • It does not absorb radiation. For this reason, it is one of the products kept in the stocks in case of nuclear wars

for military and civil purposes. • It is recommended for the pregnant women because of its folic acid content. It contributes to the mental development of children. • As it is released in the blood slowly, it is recommended for diabetic patients. • It can be used to control weight in the diets.

Turkish PULSES Turkey is one of the most important centers in pulses production Pulses began to take place in the hallmarks of the international cuisine with both their flavors and their nutritional value. Pulses, with high diversity, give you a choice to suit all tastes. Turkey is one of the most important

low glycemic index, they provide slow burning energy. • They are cardio-friendly as they do not contain any cholesterol. • They are preferred for weight maintaining and slimming diet programs due to the fact that they do not contain a lot of calories and that they help you stay full.

Turkish VEGETABLE OILS Turkey produces the world’s highest quality vegetable oil varieties Oils, like proteins and carbohydrates are an essential part of the human diet. Therefore, vegetable oils constitute important part of the human diet in terms of their contributions to overall human health and their high nutritional values, especially due to the fact that they have low saturated fat ratios, they contain free fatty acids necessary for cell structure and that they are able to dissolve vitamins such as vitamins A, D, E, K that are soluble in oils in the human body.

centers in the world in terms of pulses with its favorable climate and generous land. In Turkey, which is at a very advanced stage in terms of both production and processing, pulse products are processed at world standards in computer-aided factories and take its place in the international cuisine. Products in the pulse group that have a significant role in the human nutrition; lentils, chickpeas, beans, broad beans, peas and black-eyed peas are produced and processed in Turkey without compromising on quality.

Pulses exported by Turkey Turkey is one of the most important pulses exporters and producers in the

world. In 2014, 244 million $ export was realized by Turkish pulses companies. This number was 212 million $ in 2012. And in 2013, it was 209 million $.

The benefits of Turkish pulses: • Pulses delay the emptying of the stomach and reduce the desire to eat excessively. • Due to the fact that pulses do not contain any cholesterol, they do not trigger cardiovascular disease. • Pulses prevent constipation. • They help regulate blood sugar. • Due to the fact that pulses have a

Having considerably generous land in terms of agricultural products; Turkey produces the world’s highest quality vegetable oil varieties. Vegetable oils that are produced in state-of-the-art, computer-aided factories operating under conditions assuring maximum hygiene meets world demand for these products. Turkey produces mainly sunflower oil, but is also engaged in the production of corn oil, soybean oil and canola oil. Turkey’s 2.4 million ton refined vegetable oil production capacity ranks Turkey as one of the most important vegetable oil producers in the world. Sunflower oil has the highest share of total production reaching a volume of 550 thousand tons.

Vegetable oils exported by Turkey Turkey is one of the most important vegetable oils exporters. Turkey exports over 1 billion $ in recent years. This figure does not contain olive oil.


STG puts emphasis on promotion of Turkish confectionery and sweet sector abroad Y Generation prefers innovative confectionery and sweet products

Hidayet Kadiroğlu, Chairman, Turkish Confectionery and Sweet Promotion Group (ŞTG)



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ISTANBUL-Hidayet Kadiroğlu, Chairman,Turkish Confectionery and Sweet Promotion Group (ŞTG) briefed information on the sector. He said, “Turkish Confectionery and Sweet sector has recorded 6% last year, ranking 12th among World’s Leading Confectionery Exporters. Our sector has turned out to be competitive in terms of price and quality in foreign markets. According to our marketing research, Y Generation prefers innovative confectionery and sweet products, while middle-aged generations opt for classical products such as Turkish delights, sugar candies and so on. We are able meet diverse of range requirements of different consumer segments.” Hidayet Kadiroğlu, Chairman of ŞTG, puts emphasis on promotion of Turkish confectionery and sweet sector by participating a series of the international fairs and exhibitions. He pointed out, “Turkey’s per capita confectionery consumption totals 2kg, while this figure is 10 kg in Europe, more than 10 kg in the USA. In order to promote our sector abroad, we published our corporate publication Delightland. We sent Delightland to potential buyers of around one thousand scattered over 30 countries.” As for the future of the


sector, Hidayet Kadiroğlu noted that the sector aimed to be among the top ten confectionery exporters of the world.” Hidayet Kadiroğlu, Chairman, Turkish Confectionery and Sweet Promotion Group (ŞTG) underlined: Turkish Confectionery & Sweet Promotion Group (ŞTG) was established under the coordination of the Ministry of Economy in April 2012. The most important goal of the Group is to increase the awareness of Turkish confectionery products in strategic markets by emphasizing that Turkey is the most correct address for confectionery products, and to activate the targeted channels in order to make sure that Turkish products are preferred. ŞTG positioned Turkey as a “DELIGHTLAND” as a result of all these characteristics of Turkey. The sector continues to develop with firm steps to become a regional power thanks to its recent investments. With its new concept and brand strategy, ŞTG, having over 2000 members, represents its country and members at international fairs. Turkish confectionery products sector achieves a remarkable growth coupled with rising exports every year. The sector is expected to reach its 10 billion dollars target by 2023.



August 2015

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