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WATER innovation


foodbev com A world of food and drink

Aqua idol The water brand targeting India’s bright young things and infiltrating Bollywood

water innovation awards

2010 Enter the 2010 water innovation awards now! Special report


Packaging equipment

Plastics from plants


Beauty waters

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Issue 61 - July · August 2010

Making an even bigger splash in 2010

Now open for entries 17 exciting categories

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Sponsors announced so far:

For more information on sponsorship and entry, visit

foodbev com A world of food and drink

Inside this issue 5 8 13 14 16



40 41




A word from Editor Medina Bailey.


Aqua idol

Bubbles News lite.

Rahul Narang, CEO and MD of The Narang Group, on the power of Red Bull, the religion of Bollywood and the ascent of Qua water in India.

Product innovations The latest market launches.

Tech news Recent technical developments.

Ingredient innovations Find out what’s new in ingredients.



General news round-up, including news from Asia on page 19.


Well equipped


The latest packaging machinery for bottled water production plants.

A look at the benefits and caveats of PLA and bioplastics.

Trading places A review of the recent Total Processing & Packaging trade show, and appointments.



water innovation products and services guide. Advertiser index.

One to watch The water innovation awards 2010 explained.

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How to look gorge-ous If looks could chill: beauty waters and ingredients.

foodbev com A world of food and drink

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong |

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To tea or not to tea At the time of writing, UK-based water innovation is basking in humid, sunshine-drenched bliss. The soaring temperatures are defying the usual trend, as British summers are frankly renowned for being a disappointing washout. In the normal scheme of things, the only thing more predictable than a chilly, rainy day between the months of June and August in the UK is the country’s ongoing love affair with tea. But a recent article in the Guardian newspaper has asked if tea drinking could be on the wane as the hot beverage’s sustainable credentials are being called into question. As part of the ‘It’s Not Easy Being Green’ series, Lucy Siegle says that aside from ethical issues and the high cost of buying tea while on the go, the revelation that teabags are only 70-80% compostable, due to the polypropylene webbing used, could be threatening the popularity of the traditional drink. The writer then ponders if Fairtrade loose tea is the only truly sustainable beverage. So, could tea bags be facing an impending ban in the UK? No chance. It would never work, just imagine the backlash from the caffeinewithdrawn, convenienceloving masses. There’s probably more chance of

Have you entered the water innovation awards yet? The closing date for entries is 10 September, so go to now! Turn to page 42 for more details Medina Bailey the heatwave continuing until November. Although if that’s the case, we’ll be too busy reaching for our bottles of water to drink tea, anyway. Now if that hasn’t whetted your appetite, hopefully this issue’s content lineup will. On page 20,

The Narang Group reveals how its Qua water brand has become a firm favourite among India’s young population; you can find out what packaging machinery bottled water manufacturers are investing in in the Special Report on page 25; and we investigate if water products really have beautifying effects from page 35. There’s also a look at the latest developments surrounding PLA and bioplastics in the Focus on page 32, and a review of the Total trade show on page 39. See you next time, when our water innovation

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awards programme will definitely be hotting up!

In the next issue Don’t miss all of this: Special Report Sleeving and labelling looks Focus Ethical waters Insight Water and the sports market Regional Profile UK

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WATER innovation

A world of food and drink

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Every effort is made to verify all information published, but water innovation cannot accept responsibility for any errors or omissions or for any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of FoodBev Media Ltd. water innovation welcomes contributions for publication. Submissions are accepted on the basis of full assignment of copyright to FoodBev Media Ltd unless otherwise agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.

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4 EDITORIAL Issue 61 - July · August 2010


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Lightening up the news

Young apprentices have a lot of bottle


he last episode of popular BBC series Junior Apprentice, in which young entrepreneurs fight it out for a £25,000 prize to help launch their careers, featured a task involving bottled water.


orwegian Glacial Mineral Water Isklar has joined forces with TV programme, Britain’s Next Top Model, to present the model wannabes with a tough photographic challenge. The episode, due to be aired on Living TV in the UK on 23 August, is being filmed at the Folgefonna glacier, where Isklar is sourced.

A media campaign with on pack promotions, event samplings and a Facebook group will support the coverage over the summer.

Arjun Rajyagor (17), pictured below presenting ‘A Bottle of Water’, was crowned the overall series winner by multimillionaire businessman, Lord Alan Sugar, who fronts the programme.


At the cutting edge of fashion

The finalists’ challenge was to create a bottled water brand, then market it to industry experts. The winning team’s ‘A Bottle of Water’ brand targeted young professionals and aimed to keep its marketing as simple as possible. Deemed to be less potentially successful was the other team’s ‘Drip Drop’ brand, aimed specifically at teenagers.

Couple says ‘I can’


couple from Washington, US, has raised enough money to pay for their wedding by recycling aluminium cans. Peter Geyer and Andrea Parrish collected 400,000 cans, worth about $3,800. Alcoa and United Recycling Services donated thousands of cans to help them reach their target. “Alcoa’s contribution put us past the halfway mark at the time, and we were just blown away,” said Parrish. “Since then, people around the world have lent a hand and we’ve met our goal sooner than we expected. We are so excited about our wedding in July!”

Show me wat you got!


hildren’s water brand WAT-AAH! has launched a web based talent and skills challenge for five to 17 year olds.

Show Me WAT-YOU-GOT! ( aims to encourage children to highlight their talents and skills in areas such as music, football, dance and art. The website features a series of animated videos of the WAT-AAH! boy bragging about his skills and

challenging kids to “Show Me WAT-YOU-GOT!,” by submitting their own video responses. The contest is open until the end of September. All entries will appear on the site and be judged using the following criteria:

creativity, skills and expertise, memorability, and overall impact. Cash rewards will be handed out to the winners, along with a trip for two to Italy to watch Inter Milan play for the football category, and a chance for the music winner to professionally record and mix their song in New York and perform to talent scout, Al Branch.

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light news 5


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Sipping celebs

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The latest water related news from planet celebrity

Highland Spring’s annual sports day was attended by quadruple Olympic gold medallist cyclist, Sir Chris Hoy, and Wimbledon tennis doubles champion, Jamie Murray, and his mother, Judy. The event, which took place in Buckinghamshire, UK, saw around 40 children participate in sports including mountain biking, tennis, golf and rugby.

Burlesque star, Dita von Teese, is striking a pose on a limited edition line of Perrier water products, titled ‘Paparazzi’.

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6 light news Issue 61 - July · August 2010

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Ty ˆ Nant tees off Ryder Cup


y ˆ Nant mineral water has been selected as the exclusive water of The 2010 Ryder Cup, which is taking place in the Celtic Manor Resort near Newport. It seems fitting that the golfing tournament’s official water is Welsh

as it is the first time that the event will be held in Wales.

Jennifer Aniston is appearing in a series of adverts for smartwater. In one, the US actress is sporting gym clothing, with the tagline: “It’s hydration I can feel,” while in another she is dressed in jeans and a white T-shirt, alongside the line: “My idea of good taste. For me, it always comes back to the basics.” Issue 61 - July · August 2010



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The Editor’s pick of the latest packaged water launches

Makeover for Spa Reine range Belgian mineral water brand, Spa Reine, is undergoing a facelift. Its manufacturer, Spadel, has developed a new range of bottles designed to respond to the needs of specific consumers and occasions. The PET bottles, which contain 50% recycled material, are available in 1.5 and 2 litre family sizes, a 1 litre with a feminine shape and volume markings for hydration conscious consumers, a 75cl sports cap bottle, 50cl handbag size and 33cl bottle with sports cap which will easily fit in children’s hands. With active women, family men, sports enthusiasts, teenagers and children covered, Spadel believes the bottles of different shapes, as well as sizes, will fulfil every possible consumer demand. The new line is also lighter. The weight of the 1.5 litre bottle has been reduced by 50% since 1975, as it has gone from 31g to 28.5g. In addition, the labels are made using recycled paper and printed with vegetable ink.

water innovation interview Spadel’s R&D, Innovation and Marketing Director, Eva Henry, told water innovation more about the revamp.

Why did you decide to relaunch the Spa Reine range? As market leader in the Benelux in a mature market, it is our role to develop the natural mineral water segment by bringing real values back to the brand. We have listened in depth to the consumers who have helped us on this innovative journey. The new Spa Reine range offers unique, differentiated formats which respond to consumers’ specific needs. It also reinforces Spadel’s pioneering role when it comes to sustainable development. The water comes in five sizes to suit different consumers and occasions. Has this filled a gap in the Belgian market? I think that globally, the bottled water industry needs to bond more with consumers and develop products which are relevant to changing consumer habits. The ‘on the go’ formats, which are increasing, reflect the ‘nomadic’ evolution of consumers. Therefore, Spa Reine now offers a varied, functional range from 33cl to 2 litre sizes. How did you go about revamping the line? Did you conduct market research among consumers? This innovation is the result of the continuous understanding of consumer

needs. We conducted a lot of qualitative consumer research in Belgium and the Netherlands, which clearly showed us that consumer habits are rapidly changing and that leading brands are those who are meeting their needs. Consumers are also seeking genuine solutions to their environmental concerns about bottled water. The unique environmental profile of the new Spa Reine bottles is now clearly indicated on the labels. What is your marketing strategy for the range? It is our objective to make sure that our range of brands is relevant to maintaining healthy lifestyles. We are a family owned business with strong values and believe in the importance of good quality products. We are revitalising our entire range from mineral waters to lemonades, with an emphasis on offering natural products from a unique protected place: the Fagnes in the Belgian Ardennes. Are Belgians aware of the importance of hydration? Would most people know that they should be drinking 1.5 litres of water every day? The yearly consumption per capita is 120 litres for Belgium and 22 litres for the Netherlands. Only Italy and Germany precede Belgium. However, a national food survey in Belgium

Eva Henry showed that only 26% of the population drinks the recommended 1.5 litres of water every day. As a company we communicate hydration needs, but it is also up to the national authorities to promote the importance of drinking water, especially given the rise in obesity. What has the response been to the range so far? The range is currently entering shops and the initial results are promising. The innovation has been welcomed well by our retail customers who were waiting for a new dynamic in the bottled water sector. Our clients also appreciate the significant environmental improvement of the Spa Reine range as the carbon footprint of the 1.5 litre size has decreased by almost 20%. What’s next for Spadel? We are focusing on industrial investments to stay at the edge of bottling technology. We recently invested €13 million in a brand new production line at the Spa Monopole plant for glass bottles. In a difficult market, this is a clear sign that we want to strengthen our leading position and we believe in the future. The key aim is to best satisfy consumer needs, while doing our utmost to protect the source area of the Fagnes and the environment. This will guarantee the extreme purity of our mineral waters, and help protect consumer health, now, and for the coming generations.

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8 PRODUCT NEWS Issue 61 - July · August 2010

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Black Mountain introduces historic Hatterrall Ridge


he Black Mountain Mineral Water Company has revived a traditional 100 year old brand with the launch of Hatterrall Ridge Premium Spring Water. Originating from the Hatterrall Hills, the water was first bottled in Longtown’s village hall in the foothills of the Black Mountain on the English/Welsh border, during Edwardian times. Now, in a more contemporary setting, water from a source near to the original is flowing once more. Owned and run by a local family which has farmed the land since the 1800s, the company began 15 years ago. However, bottled water in the area

originated in 1910, according to local people. Melanie Watkins, the family member responsible for Sales and Marketing, explained: “We’ve come a long way from our cottage industry origins to our modern, purpose built bottling facility. Our Mineral Water is sold under the established ‘Celtic Vale’ label and now in 2010, building on our success in the industry, we have expanded to introduce a product for the ‘high end’ market, particularly aimed at the hospitality industry. “The Hatterrall Ridge name links the product to its place of origin and the exceptional quality bottled water that has its roots in a tradition that is a century old. Far from being a new fad, this underlines just how much people have for decades enjoyed and valued this wonderful and refreshing drink.” The company is an Associate Member of British Bottled Water Producers. Its Director, Jo Jacobius, commented: “During the past year, UK

Schwarzwaldsprudel opts for the Original Schwarzwaldsprudel, part of the Edeka Süd group, has recently launched a new sports water. Vitrex will be distributed initially in South West Germany, before being introduced to the rest of the country. Aptar’s Original 28mm Sport Cap with transparent body and red spout complements the product’s red and white label and helps to create a dynamic package. Schwarzwaldsprudel chose the Original due to its technical performance and ease of use while on the go.

sourced bottled waters have achieved a growth of 5%, ahead of imported waters (Source: Zenith International). So, to see another fine water - and particularly one with

such an historic heritage coming onto the market is very pleasing. British consumers are getting the message that buying bottled water doesn’t have to cost the earth.”

Spritzer adds fibre in Malaysia Spritzer from Malaysia has launched Spritzer + Fibre, promoted as a healthy beverage which contains a combination of soluble dietary fibres to promote healthy intestinal function with a prebiotic effect. The passionfruit flavoured beverage is also said to increase bone mineral density and enhance calcium absorption with the consumption of calcium-rich food.

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H10O develops gender specific water range

Pomelo flavour added to Podebradka line


zech firm Podebradka has extended its flavoured water range with a Pomelo variant.

Claessens|Cartils was asked to develop the new 1.5 litre PET bottle label design and six pack shrinkwrap for the new citrus variant, which joins the other lemon, orange, lemon lime, plum, cherry, and passionfruit flavours. Podebradka wanted it to fit in with the remainder of the line, but also display distinctive characteristics that would set it apart from the other flavours.

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after recognising it as a global trend, which currently accounts for 22% of the Czech soft drinks market.


as Vegas based H10O has launched a range of vitamin infused waters with no calories, sugar or carbohydrates. The line features three formulations for women and three for men. H10O Vitamin Enhanced Water For Women contains ten essential vitamins. It comes in three flavours, namely Berry Sport, Peach Mango Tea and Tropical Energy. All of the products claim to contain vitamins for maintaining healthy skin, hair, teeth and bones, a strong immune system, protecting against heart disease and regulating hormone production. They

also all provide folic acid, while Tropical Energy blends caffeine and guarana seed extract for an energy boost without a sugary crash. Citrus Sport, Lemon Ice Tea and Orange Energy make up the men’s lineup. They claim to offer benefits including restoration of damaged tissue, a healthy urinary tract and prostate, and blood pressure control.

The company entered the flavoured water segment

In built straw for spring water


S company AquaStraw has launched its water from the High Sierra Nevada Mountains, with a built-in telescopic straw. The no-spill product was developed to offer convenience, for example allowing children to drink on car journeys, while the pack’s sterility means it can be used in hospitals.

AquaStraw President Erez Raman said: “The beverage market is thirsty for something new and anybody who tries our water bottle will just fall in love with it, because it is so easy to drink from.”

Take with a pinch of salt


or the saucepan, and perhaps not the glass; purified seawater sourced from the Outer Hebrides in the UK and packaged in a bag-in-box has been launched. Acquamara, which made its début at the Taste of Edinburgh Festival, is purified using a filter and tested to make sure it passes European standards for drinking water. The novel product was the brainchild of Andy Inglis, who used to work for the United Nations. He is hopeful that the water will appeal to top end restaurants and gastronomes looking to add that savoury je ne sais quoi to their dishes. It is on sale at £4.95 for 3 litres. © water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

10 PRODUCT NEWS Issue 61 - July · August 2010


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Polskie Zdroje celebrates Chopin anniversary Cisowianka Perlage water has been launched with a special label, designed by Polish artist Andrzej Pagowski, to mark the 200th anniversary of classical composer Frédéric Chopin’s birth. Polskie Zdroje’s flagship Cisowianka product is bottled as close to its source as possible to optimise its quality and taste. It is Poland’s second largest

bottled water on the market and has won Superbrand, High Reputation Brand and Superior Taste Awards for Cisowianka Perlage. ‘Perlage’ refers to a unique method of saturating the water with natural organic CO2, which produces gentle bubbles that remain in the water for longer than when traditional methods are used.

Functional findings


his issue, functionaldrinks Editor Jenny Foulds investigates an enhanced water from Poland with a difference.

Iodine enhances Ustronianka Leading mineral water manufacturer, Ustronianka, has unveiled a unique, pioneering mineral water enhanced with iodine. Called Ustronianka z Jodem (Ustronianka with Iodine), the company’s latest proposition is arguably the first such

product of its kind to feature the essential trace element, and paves the way for further development in Poland’s functional water market. Iodine is an important nutrient for the proper functioning of the human body, particularly the thyroid, regulating the body’s energy conversion process, influencing the growth and function of the brain, as well as

helping to maintain weight, and healthy skin, hair, nails and teeth. The human body usually contains 30-50μg of iodine, mostly located in the thyroid gland, however a shortage of the trace element - containing the hormones thyroxine (T4) and triiodothyronine (T3) for the proper functioning of all human cells - can lead to the creation of a thyroid goitre (swelling). In terms of natural sources, seawater has the highest content of iodine, whereas water sourced from mountainous regions lacks sufficient levels. Sea-born fish such as flounder (190μg), cod (120μg) and caviar (130μg) are also good sources. The World Health Organisation (WHO) estimates that, around 1.5 billion people live in regions where there is a shortage of iodine and around 600 million people have problems with thyroid goitre. Ustronianka z Jodem is positioned as a convenient source of

iodine for babies, children and adults, with 150μg of the element in every litre - the full recommended daily allowance (RDA) for the average adult (pregnant woman should take up to 180-200μg). Ustronianka with Iodine is also highly recommended for pregnant women, as the foetus does not produce its own thyroid hormones during the first trimester and relies on its mother as a source. 1.5 litre PET bottles of the product are available for a suggested retail price of 1.89 Zloty (€0.46) through various supermarkets across Poland, including Carrefour, Kaufland, Eurocash, E Leclerc, Billa and Auchan, in addition to the traditional trade. The launch of Ustronianka z Jodem is being supported by television, POS and PR activities.

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12 PRODUCT NEWS Issue 61 - July · August 2010

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Tech news © water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

Amcor acquires Ball Plastics Packaging Americas Amcor has reached an agreement to purchase the assets of Ball Plastics Packaging Americas from Ball Corporation. The transaction is subject to regulatory approval in the US. The purchase price is US$280 million, which represents four times the last 12 months acquired EBITDA of US$70 million. The business has five plants in North America and sales of around US$600 million. Approximately 50% of the earnings of the business are derived from the Diversified Products and Custom Beverage segments, and 50% from the CSDW segment. The acquisition presents a significant opportunity to improve operating efficiencies and achieve synergies as the businesses integrate. Net synergy benefits are anticipated to be approximately US$35 million. The cash cost to achieve these synergies is expected to be approximately US$45 million with an additional non-cash writedown of US$30 million. The acquisition will expand Amcor’s Diversified Products

business. The Diversified Products business targets the health care/pharmaceutical, personal care, food and distilled spirits end markets. The acquisition brings exposure to new growth opportunities including wine bottles, retort packaging for food, and high density polyethylene (HDPE) and polypropylene (PP) containers for various market segments. Additionally, Amcor Rigid Plastics will be positioned to offer a broader range of innovation and technologybased solutions to customers. The acquisition of Ball Plastics Packaging Americas brings with it expanded capabilities, including developments in multi-layer, retort, and barrier technologies as well as the assets and know-how to manufacture HDPE and PP extrusion blowmolded containers.

Bericap HexaLite works for Naya In a bid to reduce the plastic used in its bottles and closures, Canadian water filler, Naya Waters, converted two of its filling lines to Bericap’s 29/25 HexaLite closure.

The still water market is the defined target for the HexaLite. The range comprises the 26 FB, which is suitable for the light weighted 26mm neck finish, and the 29 FB, suitable for a light weighted 30mm neck finish. All HexaLite closures are equipped with a slit and folded safety band (Flexband) for efficient TE performance, and reliable and flexible application on high-speed lines. Converting from a 30/25 neck and closure to the HexaLite 29/25 aims to save 33% of resin in neck and closure weight. Issue 61 - July · August 2010


Ingredient innovations

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BASF to purchase Cognis


ASF has reached an agreement with Cognis Holding Luxembourg, controlled by Permira Funds, GS Capital Partners and SV Life Sciences, to acquire the speciality chemicals company Cognis for an equity purchase price of €700 million. Including net financial debt and pension obligations, the enterprise value of the transaction is €3.1 billion. The acquisition is subject to clearance by the competent merger control authorities. Closing of the transaction is expected for November 2010 at the latest. “With the acquisition of Cognis, we are strengthening

our portfolio with cyclically robust and profitable businesses and further expanding our position as the world’s leading chemical company,” said Dr Jurgen Hambrecht, Chairman of the Board of Executive Directors of BASF. Cognis is a worldwide supplier of innovative solutions and products based on renewable raw materials for the health

and nutrition market, as well as the cosmetics, detergents and cleaners industries. The company employs about 5,500 people, and it operates production sites and service centres in 30 countries. In 2009, Cognis had sales of about €2.6 billion and

an EBITDA (earnings before interest, taxes, depreciation and amortisation) of €322 million.

Syngenta acquires sugar beet business from Nordic


yngenta has signed an agreement to acquire the Maribo Seed sugar beet business from Nordic Sugar, a subsidiary of Nordzucker, for a consideration of €43 million ($52.8 million), plus €5 million ($6.1 million) contingent payments on a cash and debt free basis. The transaction includes the seed production and sales activities of Maribo Seed as well as the Maribo brand name. In 2009, sales of the acquired activities were around €35 million ($49 million). “This acquisition consolidates our position in European sugar beet,” said Davor Pisk, Chief Operating Officer Syngenta Seeds. “Maribo Seed has

incorporated Syngenta genetics in its range since 1992. It is a strong and well established brand in key markets.” Beet sugar accounts for around 30% of the world’s sugar production. Globally, sugar beet is grown on around four million hectares, mainly in the European Union, the Commonwealth of Independent States (CIS) and the US. The global sugar beet seeds

market is currently valued at around $750 million. Maribo Seed was created in 1920 and is headquartered close to Copenhagen in Holeby, Denmark. The company sells its sugar beet seeds in 35 countries and has commercial operations across Europe including Russia, Poland, Denmark and the UK. It has around 170 employees.

EmulTru Starch from Cargill on show


argill demonstrated the benefits of its new texturising ingredient, EmulTru starch, in a sports drink prototype at the Institute of Food Technologists (IFT) Food Expo in Chicago.

An emulsifying starch made from waxy corn, the ingredient provides food and beverage makers with the same functionality as gum arabic, yet it could deliver potential cost savings of 25%. “A walk down the grocery store beverage aisle quickly shows consumers’ demand for sportsrelated beverages,” said Wen-

Juin Shieh, Technical Manager, Fruit and Beverages, Cargill Texturising Solutions. “However, instability and uncertainty around one key ingredient in many sports drinks, gum arabic, threatens to cut into the profits of beverage manufacturers.

EmulTru starch offers a true replacement for gum arabic, and can help our customers manage ingredient pricing and supply chain-related risks.” Gum arabic is an emulsifier that lends beverages consistent flavour and appearance features, such as cloudiness or colouration. The largest supplier of gum arabic is Sudan, where drought,

locust infestations and conflict have affected the price and supply of Sudanese production. Industry experts say that prices will be up and supply down in 2010 and beyond. “The beverage industry is fiercely competitive, and the instability in the gum arabic market is a serious challenge for many of our customers,” said Shieh. “At Cargill, our challenge is to help our customers find a way to mitigate those risks.”

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14 INGREDIENTS Issue 61 - July · August 2010


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Bottled water market keeping steady


he bottled water category’s overall share of the liquid refreshment beverages marketplace held steady at approximately 29.2% in 2009.

In 2009, total bottled water consumption was 8.45 billion gallons, a 2.5% decrease compared to 2008’s figure of 8.66 billion gallons. Overall in 2009, the entire US refreshment beverage category fell by 2.7%, the second consumption downturn in two years. Analysts attribute the drop primarily to the major recession, which is also in its second year. Consumption of

carbonated soft drinks fell by 2.3%, while sports drinks as a category declined by 12.3%. Packaged fruit beverages fell by 2%, and flavoured and vitamin-added bottled water saw an 8.8% decline. Conversely, energy drinks advanced 0.2%, while ready to drink bottled teas saw a 1.2% gain. The BMC’s Chairman and CEO, Michael C Bellas commented: “Although 2009 was the second year in a row of unusual weakness in liquid refreshment beverage performance, the worst may be over. Beverages are likely to be one of the first categories to benefit with a jobled economic recovery because they represent an inexpensive form of pleasure.” Bottled water’s 29.2% market share in 2009 of the liquid refreshment beverage category is up from 2008’s volume share

Hildon Water exports to Spain


K based Hildon Natural Mineral Water has named Water Way of Life as its new importer and distributor in Spain.

Water Way of Life will implement Hildon’s growth strategy for the

“The faltering economy has packaged beverage sales down across the board. Some

industry watchers have also wondered how much, if any, increased activism on the alleged environmental impact of bottled water is a possible reason for the drop. However, there has been a notable decrease in sales of nearly all packaged beverages including steep drops in many packaged beverage products that activists never discuss or protest. Meanwhile, there’s plenty of evidence that this recession is taking its toll on all forms of consumer spending.”

© Emin Ozkan |

That was the main finding of bottled water statistics compiled by the Beverage Marketing Corporation (BMC). Released in conjunction with the International Bottled Water Association (IBWA), the statistics also revealed that the overall consumption of bottled water has dropped slightly, by 2.5%. However, the rate of decline is less than that of the total US refreshment beverage market, which fell by 2.7% in 2009.

of 29.1%. “During these tough economic times, consumers have trimmed discretionary spending,” said Tom Lauria, Vice President of Communications for IBWA, “but bottled water sales decreased less than most other major categories. Subsequently, we now enjoy steady market share as consumers chose bottled water over other packaged beverages.

Spanish market, distributing its classic glass bottles, as well as its new range of PET bottles. “We’re thrilled to be working with a world famous brand like Hildon,” said co-founder of Water Way of Life, Steve Rowe. “This partnership shows the level of excellence we are committed to bringing our customers. “We’re looking forward to accelerating growth through our sophisticated distribution network and offering Hildon Natural Mineral Water to top hotels and restaurants throughout Spain.”

Consumers to hit the slopes with redleaf


edleaf water is joining forces with Albertsons to launch a ski trip contest. Open until 21 September, the ‘Ski on it This Year, Drink it Next Year Sweepstakes’ are based online at The winner of the grand prize will receive a five day, four night trip for two to Whistler, British Columbia. The trip includes round-trip airfare, deluxe hotel accommodation, three day ski passes, spa treatments and a redleaf prize pack, valued at $5,000.

One hundred Albertsons gift cards, each with a value of $50, will be given away as first prizes. Every day, one person will be chosen at random from the entries submitted on the website to receive a gift card. To complement the sweepstakes, redleaf will be sampling water at Albertsons

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16 NEWS Issue 61 - July · August 2010

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Dr Pepper Snapple Group to distribute Vita Coco


r Pepper Snapple Group (DPS) has reached an agreement to distribute Vita Coco, the natural coconut water. “Allied brands are an important part of our overall route-tomarket strategy, enabling us to enhance our own brand portfolio with strong players like Vita Coco,” said President of Packaged Beverages for DPS, Rodger Collins, at a companyhosted investor meeting. “We’re excited about the opportunity to expand Vita Coco via the DPS footprint.” DPS will distribute five Vita Coco flavours: 100% pure, pineapple, açai pomegranate, peach mango and tangerine. Initially, distribution will be expanded to Florida and Georgia, with other states to follow. The drink will be available in 11.2oz, 17oz and 34oz Tetra Paks. Vita Coco has over a 60% share of the market in the US (Source: Merrill Lynch / Bank of America, October 2009).

locations throughout Arizona, Colorado, Idaho, Kansas, Nevada, New Mexico, Texas, Wyoming and Utah, until September. Issue 61 - July · August 2010

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Recycling initiative from IBWA


he International Bottled Water Association (IBWA) has endorsed a framework for a material recovery programme that could serve as the blueprint for local communities to increase recycling through the support and participation of all stakeholders. According to Joseph K Doss, IBWA President and CEO, the programme will help to develop comprehensive solutions to manage solid waste in communities throughout the US as a result of consumer product companies working together with state and local governments.

and fund local government recycling infrastructure improvements and consumer education programmes.

IBWA’s Material Recovery Programme framework supports state-authorised public/private corporations which establish community specific recycling goals; generate revenue for grants from annual consumer product company fees and local/state government contributions;

Isklar second fastest selling sparkler


fter hitting UK shelves at the end of April, Isklar Norwegian Glacial Natural Mineral Water is now the second fastest selling sparkling water in the UK. The 975ml size, which is currently sold in Waitrose, Ocado and Tesco, is the second most popular sparkling water after well-established San Pellegrino (500ml). According to Isklar, its sparkling variant has helped to drive the recent +20% growth in the overall sparkling water sector.

SoBe Studios entertains with CollegeHumor


oBe is joining forces with CollegeHumor to establish SoBe Studios, a content factory which will produce a steady stream of brand-relevant videos for distribution across multiple media platforms, including TV and online. With more than five videos already launched and more in production, CollegeHumor and SoBe have also premiered a three-part web series, titled Mr Vicarious. Featuring comedians Paul Scheer and Nick Kroll, the new series coincides with SoBe’s redesign or ‘re-skin’ of the SoBe Elixir and Tea bottles. Filmed at the South by Southwest festival in Austin, Texas, the comedians ‘re-skin’ themselves and live vicariously through three actors dressed up as different characters, including a karate sensei, massage therapist and caricature artist. The aim of the hidden camera special is to cause as much disruption to the unknowing passersby as possible. “SoBe is all about leveraging unique business partnerships to deliver engaging, relevant content and experiences to its fans, so partnering with CollegeHumor, arguably among the best millennial content experts, provides SoBe an opportunity to develop branded entertainment

that resonates with consumers who matter most,” said Angelique Krembs, SoBe Marketing Director. “Whether they are producing TV ads, video series or live stunts, it’s clear that CollegeHumor understands our audience and knows how to connect with them in meaningful ways.” The SoBe Lifewater Zero Inhibition Bracket Challenge video, created to coincide with the men’s college basketball tournament was watched more than 200,000 times across the web, while ‘How to Impress a Swimsuit Model’, shot earlier this year in Las Vegas, has generated around one million views.

Full Motion to supply Wat-aah!


ull Motion Beverage’s wholly owned subsidiary, Pure Water Solutions, has entered into an exclusive agreement with Power Potions to distribute premium fortified water brand, Wat-aah!, throughout Long Island, New York. Founded in 2008, Wat-aah! was developed to appeal to children.

“Wat-aah! is an important part of our diverse product line,” said President of Full Motion Beverage, Christopher Mollica. “The product is geared towards a younger audience compared to other water products and also offers us a shot at the high volume institutional market for beverages.”

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18 NEWS Issue 61 - July · August 2010

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Asia news

Tata Tea becomes Tata Global Beverages

Latest Japanese launches


o-founder of Exigo Marketing, Steve Galloway, and Beverage Japan’s President, Yoshihiko Hani, bring us the latest bottled water news from Japan.

Calpis launches summer limited edition range


ith a view to build a new and strong global brand, Indian based Tata Tea has announced that it is to change its name to Tata Global Beverages. Following the operational integration of its five beverage businesses, announced in 2009, Tata Global Beverages will unite all its beverage interests, marking another step in its transformation to become a global leader in ‘good for you’ beverages.

from being a tea and coffee commodity business to one focused on consumers across the world and delighting with great tasting branded beverages.” Importantly: “it sets out the strategic intent of the company for the coming years,” it added.

In a statement, the company said that current brand names - including Tata Tea, Tetley and Eight O’Clock Coffee - will remain. It said that the new name ”reflects Tata Tea’s ambition to be global and its brave and successful transition

“Our announcement clearly demonstrates the group’s pride in its Tata parentage and heritage, as well as its intention to build a new and strong global Tata brand,” said Tata Tea Vice Chairman, R Krishna Kumar.

Calpis Water has unveiled a limited edition collection for summer 2010. Available in four different summer season themed designs, the bottles feature sunflowers, white sandy beaches, blue sky and the Japanese Summer Star festival.

Coca-Cola’s I LOHAS eco concept a winner I LOHAS was arguably the most successful new soft drinks product and concept in Japan last year. It was launched in May 2009 and sold almost 10 million cases. As implied by its brand name (LOHAS = Lifestyles of Health and

Sustainability), Coca-Cola Japan is targeting ecoconscious consumers and the product is positioned as an environmentally friendly water. It recently launched the larger 1 litre bottle through the CVS channel. Weighing just 18g, the bottle is the lightest in the 1 litre bottle category, and the company has also reduced resin usage by about 55%. As per the 520ml bottle, it uses up to 30% natural material from plants, prompting Coca-Cola to call it their ‘PlantBottle’. I LOHAS now uses six water sources across Japan.

Bisleri plans to add fruit flavoured water


ajor Indian bottled water company Bisleri International has announced plans to launch fruit flavoured water before the start of this year’s festive season, which begins in August. “The research has begun,” commented Bisleri Director,

Bisleri Chairman Ramesh Chauhan

Anjana Ghosh. “We are waiting for the right time to launch it. We want to hit on the right flavour, such as peach, green apple or anything that is different and appealing to our consumers. “We are also looking at valueadded flavoured water such as with a natural ayurvedic additive. It will cater for consumers who are tired of plain water or sweetened carbonated drinks.”

foodbev com A world of food and drink

Water news, views and opinion

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Aqua idol

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With high aspirations, disposable incomes and a penchant for luxuries, India’s young professionals present premium food and beverage companies, such as The Narang Group, with a strong marketing proposition. The firm’s youthful Qua water range has established a high profile image for itself across India thanks to its presence on the celebrity circuit, event appearances and associations with the glamorous Bollywood film industry. MD and CEO Rahul Narang (right) talks to water innovation Editor Medina Bailey about the brand’s confident stride into the spotlight. water innovation interview How was The Narang Group established? We were a start-up company that launched Speed 60 - an e-services business which aimed to deliver DVDs and beverages including Red Bull to customers’ doorsteps within 60 minutes. Unfortunately, it didn’t work out due to licensing issues, but the taste of Red Bull certainly charged us up! Today, we are made up of over 600 talented professionals who have successfully introduced an entire nation to some of the finest beverage brands. We have faced a great deal of adventures and disruptions throughout our journey - moving from an e-services DVD rental firm to what we are today. However, the remaining constant has been our consumer profile, which

is situated at the top of the pyramid, with approximately 30 million consumers, not the vast population of 1.2 billion. Why and how was Qua water launched? Our successful associations with various premium beverages, and building a strong and sustainable route-to-market for them in India, soon led to the idea of launching a health and wellness lifestyle beverage of our own. After all, we had the expertise, the resources, and, as with most businesses, a thirst for market share! We turned to the majestic Himalayas for our inspiration and Qua was born. It’s a natural mineral water blessed by the snow-capped mountains - clean, natural and pure, just the way God intended it to be. How has the brand progressed to become what it is today?

India FMCG Overview

We position Qua as the “natural water for natural renewal” and we have used a top-down strategy from day one. The brand was associated with high profile celebrity events, fashion shows and Bollywood awards, and the right people were seen toting our bottles around. Within

just one year of its launch, Qua already had a 50% share of competing brands which had been in the market for over 13 years. Today, our marketing mix of opinion leaders, word of mouth, event associations and selective sampling has created quite a wave in the industry.

Growth - (FMCG + beverages) vs beverages

Growth over same period last year

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20 COVER STORY Issue 61 - July · August 2010

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How is the bottled water market currently faring in India? Beverages are the fastest growing category in the fast moving consumer goods (FMCG) sector, especially premium lifestyle beverages (see charts, below left). Briefly outline the range of premium beverages that The Narang Group distributes. Which product line is the most popular? We distribute premium waters, including Qua, Evian and Perrier; functional and juice drinks, such as Qua+, Red Bull, Orangina and Rani; and coffee and chocolates including illy, La Marzocco, Franke, Ronnefeldt and Lindt. The most popular range is functional drinks. What kind of locations do you supply Qua water to? Is it only premium venues? Being a premium product with a top-down marketing strategy, we consciously focus on stocking Qua at high end locations, such as five star hotels, premium supermarkets, and high quality restaurants and bars. What is the Narang Group’s main ethos? We strive to lead the food and beverage industry in India through our quality, commitment and presence. Every urban Indian

consumer will come into contact with at least one Narang Group brand on a continuous basis. To achieve our ambitions, we focus on a strong, individual market positioning for each product in the Narang portfolio. Our people are the source of our competitive advantage. We distinguish ourselves by creating an innovative environment that helps develop and make the most of their entrepreneurial talent. We creatively progress people and processes, which leads to exponential growth of individuals, as well as our business. We stick together and work as a team, each member contributing their best towards achieving our goal. For us, there are five ways to a successful business: youth, passion, professionalism, innovation and teamwork.

Sales growth trends - 2003-2009

How are you strengthening sales despite the international economic downturn? Even with the economic downturn worldwide, all eyes are set on ‘India’ as it is the emerging market. There is therefore an influx of corporations into the

Packaging is important in setting a product such as Qua apart from the rest country, which has actually helped organic growth. Inorganic growth has come from new products and innovations. We’ve recorded an 84% compound annual growth rate (CAGR), (see chart, left). Has the water filled a gap in the Indian bottled water market?

How important is the packaging and labelling of the water when it comes to attracting consumers? In a market that’s being exposed to new products every day, packaging plays an important role in setting a product such as Qua apart from the rest. It helps to establish its credentials and project its quality through images and words. Who drinks Qua? Can you describe the water’s typical consumer in terms of age, gender, profession, interests etc? Our consumers are young, urban and aspiring. We focus on targeting their consumption situations throughout a typical day, for example, when they wake up, in the gym, in the car, at work, during lunchtime and breaks, on the way home, while out for dinner and during a night out. This involves looking at different outlets, from petrol stations and corner shops to restaurants, five star hotels and nightclubs. We also consider their leisure and holiday time, for instance by distributing to bowling alleys, spas and airport lounges.

Qua has created a new category at a new price point. It sits comfortably between the lower priced local brands and the high priced imported brands which are currently available on the market. © water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 61 - July · August 2010


Aqua idol

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Your marketing strategy for Qua involves targeting celebrities from the worlds of Bollywood, fashion and sport. How are you achieving your aim in this area? Over the years, The Narang Group has developed strong relationships with socialites, celebrities and movie stars. These relationships have resulted in a wider acceptance of the product by others. We do not believe in endorsements, but work on outreach programmes to trial products, which leads to belief and a passionate, enthusiastic consumer who will spread the message through word-of-mouth. Everyone knows Bollywood is the unofficial religion of this country, and what a movie star wears, eats or drinks is worshipped by many. Our involvement with celebrities has helped Qua to be regarded as a premium product with an aspirational value attached to it, by people who follow the stars. Has the advertising campaign proved successful?

Qua’s celebrity following, including Bollywood actress Katrina Kaif (last image on the right) Instead of mainstream advertising, such as print, TV and outdoor, Qua took a more tactical approach to its marketing mix. We created customised communication at various points of sale that connect with the

moment and the surroundings. For instance, a message in a gym would be about rehydrating the body, whereas at a celebrity event, the message would be about carrying Qua around as a stylish accessory, therefore

engaging the audience and making the communication far more memorable. How would you sum up Qua water in three words? Replenish. Renew. Repeat. Which is more important - the hydration aspect of the water or its premium image? A premium image will attract the right audience, but if your product doesn’t deliver, no amount of cosmetic surgery will help it. Qua certainly stresses the “natural renewal” process of the body and how the water benefits the consumer. The imagery is an added bonus. Why did you develop the functional vitamin water line, Qua+ (left)? Is there demand for such a product among consumers? With the growing number of gyms and health centres in the country, people are more body

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22 COVER STORY Issue 61 - July · August 2010

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conscious than ever before. Low fat, low carb and low salt are the new highs. And although this audience may be relatively small, we certainly see a growing need for products similar to Qua+ in the country. The range comes in Modelicious (apple) for beauty, Morning Glory (orange lychee) for good health, Ninja Jack (dragonfruit) for endurance, Phat Burn (peach mango) for burning calories, Rush Hour (mango passion) for energy, and Sin Doctor (lemon) for recovery, variants. Are you looking to add any more products to the Qua range? We are working on more SKUs for the different consumption situations for

Qua, and are looking at introducing more functional SKUs for Qua+. Can you pinpoint any emerging trends that are likely to affect the bottled water market in the future?

Personally speaking What’s the best thing about what you do? We have fun in everything that we do.

The basic need for water is undergoing a transformation as people are seeking replenishment options which also integrate functionality.

What’s the biggest challenge that your job poses?

What does the future hold for Qua?

If you didn’t work in the food and drink industry, what would you be doing?

Our joint venture with Groupe Danone will help establish us as a serious player in the industry and fuel our growth to achieve our goal of being Number One in the country within the next three years.


To ensure that our people are constantly motivated to achieve their dreams.

What’s the best advice you’ve ever been given? The one thing that everyone will always need in life is water!

Off the wall: A selection of billboard adverts for Qua water © water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 61 - July · August 2010


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Well equipped

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The latest in packaging equipment

Contents Page 26 The complete solution

Page 27 Improving existing machinery

Page 28 Inspection systems

Page 29 pH sensor measurement

Page 30 End of line machinery

From complete packaging systems, to inspection machinery and end of line solutions, water innovation is taking to the plant floor to investigate how machinery manufacturers are equipping the bottled water industry with the latest technology to maximise efficiency.

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The complete solution

First Krones ErgoBloc L up and running for Tione


ince the start of this year, Italian mineral water bottler Tione has been operating the first Krones ErgoBloc L, a new concept premiered at last year’s Drinktec. ErgoBloc L is a complete, ultracompact wet-end monobloc comprising a blow-molder, labeller and filler, with prelabelling performed prior to filling. Benefits of the system include high efficiency, minimised footprint and energy economical operation. Tione produces Fonti di Orvieto and Tione branded mineral water in still, medium and carbonated variants in 0.5 litre, 1 litre, 1.5 litre, 1.75 litre and 2 litre containers. So far, it has been distributing its two mineral waters in the regions of Umbria and Latium/Rome, as well as nationwide in Penny supermarkets. Earlier this year, it also began exporting the products to South Africa on a modest scale. The Fonti di Orvieto brand is located in the low-price segment, while Tione is medium-priced. Tione’s Umbria plant previously operated two bottling lines, one rated at 21,000 bph and another at 4,000 bph. The ErgoBloc L has increased output by 28,000 containers an hour, which

Italian mineral water bottler Tione has been operating the world’s first ErgoBloc L since the beginning of 2010

Preforms arriving with the Contifeed equates to 150 million more containers a year. The bottler is looking to increase its output even further in the future. According to Plant Manager Fabio Fioravanti, it is aiming to sell around 120 million bottles in 2010, which is 50% more than the preceding year. By 2014, the firm plans to reach a production output with three lines of up to 250 million bottles a year. The most innovative feature of the line is the monobloc configuration adopted for the

The ErgoBloc L is a complete wet-end monobloc, comprising a blow-molder, labeller and filler, with prelabelling upstream of the filler

Contiform blow-molding machine, the Multimodule labeller and the Modulfill filler to create the ErgoBloc L. With the Contiform S16, the containers being blowmolded are transported in the usual way by neck-handling using starwheels mounted on columns. They pass, using the shortest possible route, directly to the Multimodule labeller with two Contiroll wrap-around hotmelt stations, where they are prelabelled. As a certain amount of stabilisation pressure is required for pre-labelling, handling parts, shaped to resemble the container, help it to withstand the internal pressure created, therefore preventing any damage.

Tione has also taken the first enviro machine on board from Krones. “We really liked the look of this sustainable technology,” explained Fioravanti. “We expect the enviro to give us energy consumption figures that are 30% lower compared to the existing line. We are also taking this opportunity to reduce the preform weights, for instance, from 32 to 28g, for the 1.5 litre bottle for carbonated beverages. Overall, thanks not least to enviro, we’re confidently predicting a line efficiency of more than 95%. This will equip us with a competitive advantage in a fiercely contested water market.“

The newly developed Capcade closure feed unit

Tione is also the first bottler to have installed the new Carboflow deaerator and carbonator for its mixing operations

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26 SPECIAL REPORT Issue 61 - July · August 2010

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Improving existing machinery

Encore from Husky


usky Injection Molding Systems has unveiled its new Encore programme, which has been designed to help customers maximise the life of existing Husky systems and restore them to like-new productivity. “There are thousands of Husky systems in the field that could benefit from Encore. In some cases, it is more appropriate to implement new injection molding equipment and technology, while in other cases upgrading existing assets is more effective,” said Jeff MacDonald, Husky’s Vice President of Marketing. “The Encore programme helps manufacturers determine the best option to keep their operations running at peak efficiency and productivity, followed by the implementation of a suitable solution.” The system consists of structured upgrade solutions designed to increase

energy efficiency and optimise the useful life of installed Husky systems that are less than 20 years old. It can include both tooling and machine upgrades and is broken down into two distinct series. Maintenance Series: This is a series of related upgrades that can be done over time, targeting maintenance, reliability and energy management issues associated with older equipment. Implementing new replacement parts improves reliability and allows for cycle time improvements. Performance Series: This offers a more complete and bespoke solution that improves performance of existing systems by using new technology. Customised programmes provide upgrade solutions that are flexible in design - based

Encore helps manufacturers maximise the useful life of installed Husky systems, such as this 15 year old Husky preform molding system on exact machine condition and application requirements to maximise performance.

at least 12%,” said San Pellegrino Acqua Vera Plant Manager, Massimo Angelini.

In practice

“Working with Husky made it very easy for us to meet our production needs. We were able to achieve better than expected results by upgrading our existing machine with the Encore Performance Series. Our system was modernised onsite, started up on time, and is now running flawlessly. We are now looking at implementing Encore on our other systems.”

By implementing the Encore programme, San Pellegrino Acqua Vera, a Nestlé Waters Group bottled water company, improved the performance of its 17 year old Husky preform system. “This installation allowed us to reduce energy consumption by almost 19% and increase production capacity on a number of products by

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Inspection systems

Contaminant detection in safe hands


o improve contaminant detection in glass bottles, Mettler Toledo Safeline has introduced a new x-rayinvisible conveyor belt.

in sensitivity of detection. With the new belt, slat thickness is constant and no metal is in the path of the x-ray beam as the joining pins are external.

Available with its GlassCheK Quad x-ray inspection system, the new conveyor belt features a slat band modular design to facilitate high speed handling of glass containers in various sizes. The new belt combined with the detection sensitivity of the Safeline x-ray inspection systems help manufacturers strengthen safety and efficiency.

or location within the glass container. Polyurethane conveyor belts, which are common in food and pharmaceutical manufacturing lines, wear out rapidly when handling heavy glass containers at high speeds. Alternative belts with higher weight capacities impede the flow of x-ray beams and reduce the sensitivity of detection.

It is ideal for high-speed glass container lines with speeds of up to 150 metres per minute, offering smaller gaps for smoother transfers, more straightforward integration with existing modular conveyors, and easier rejection or diversion of defect glass containers. If glass breakage occurs on the line, the belt can be easily removed in minutes for cleaning or maintenance.

They can detect contaminants such as glass, metal, stone, bone and high density plastic, regardless of their shape

Safeline’s patented slat band modular belt features a low absorption but durable material that does not result in any loss

“Our x-ray inspection systems for glass containers provide the greatest probability of detection (POD) on the market,”

said Niall McRory, Product Development & Sales Manager, Mettler Toledo Safeline. “Now, with our new x-ray invisible belt, detection sensitivity is optimal on a wide variety of glass containers. The new belt design allows for simple integration, hygiene and maintenance, and is reliable even at high speeds.”

Precision key to container inspection


igh dynamic LED illumination technology, the most up to date Gigabit Ethernet colour cameras and detailed image analysis are just some of the benefits of Heuft’s FinalView FO.

The system aims to fulfil the highest quality demands during inline label and closure inspection along mineral water lines. According to Heuft, it achieves adjustable, automatically reproducible brand-specific, allaround illumination in order to check the presence, correct positioning, integrity and equipment of the labels and closures. Controllable LED modules move the bottles into the correct light, with matte or shiny label areas individually illuminated so that reflections and shadows do not impair the precision when detecting faults. Up to four Gigabit Ethernet cameras are situated on two levels to produce pin sharp photographs from four staggered angles of vision, which are combined into a 3600 view. The resolution of the photographs has been doubled in comparison with the standard Heuft FinalView FX final product check, allowing for improved inspection of minute details, such as BBD and barcode imprints, cutting marks and closure

logos. The photographs are digitised per Gigabit Ethernet and transferred to the perfected Heuft reflexx image processing technology for evaluation. This ensures that bottles with missing, non-brand, incorrectly positioned, misprinted or damaged labels and closures can be identified even more precisely and the proportion of costly false rejections is minimised. Whether fill level detection or leakage check, vacuum inspection, serial fault detection or an automatic vertical or guide rail adjustment for a fast brand change, the latest machinery can keep up with the standard output of 72,000 bottles per hour. Even oversized bottles with a diameter of up to 150mm can be inspected. The robust and hygiene-friendly construction of the premium device sets new standards for the sustainable final check of filled containers with completely integrated optical and electronic components, making it ideal for mineral water lines.

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28 SPECIAL REPORT Issue 61 - July · August 2010

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pH sensor measurement

ABB targets industrial pH measurement with AP300 sensor range


BB aims to offers a reliable, cost effective solution for most industrial pH applications with its range of AP300 pH/Redox sensors. Combining measurement, reference and temperature compensation elements in a single unit, the AP300 is suitable for a wide range of standard industrial applications including water and food. The sensor versions available are insertion probe, dip-type immersion and in-line flowthrough, enabling users to cover the widest possible range of applications. Rugged construction enables the sensors to operate at up to 105oC and 6 bar. Within a robust outer casing, the electrolyte is made of a media-resistant gel, which faces a PTFE liquid

junction. The PTFE junction is ideal for most applications and is especially resistant to fouling when used in conjunction with a flat glass element. To help maximise protection against electrode poisoning, the AP300 features a double junction construction. This helps to extend the life of the sensor by protecting the reference electrode from poisoning in two ways. Firstly, the design effectively doubles the length of the diffusion path between the PTFE interface and the electrode, so any poisoning ions from the sample take longer to reach it. It also discourages

any movement of the reference gel around the electrode by enclosing it in a pocket. The AP300’s integral temperature compensator offers improved accuracy and speed of response. The temperature sensor is located at the tip of the AP300 together with the measuring and reference electrodes. Its provides accurate data which can then be used to compensate for the effects of temperature to produce a precise pH measurement.

by an order of magnitude at temperatures below 15oC. For applications with higher pH levels and temperatures, ABB’s standard glass offers a much lower sodium error than competing products, enabling the sensor to maintain its accuracy even at very high pH levels, when sodium ions would otherwise cause readings to drift. There are five different models in the AP300 range.

The AP300 range is available with ABB’s standard pH-sensitive glass or the option of low resistance glass, which speeds up the response of the sensor

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End of line machinery

Making advances


HS developed its Advanced series to provide food and beverage industries with modular packaging technology that offers maximum flexibility. Depending on the demands made by various products and specific capacities, the packaging machines can be equipped with optimum functional modules in the low, medium, and high capacity ranges. If required, other function modules such as tray stackers and leaflet, glass, and partition inserters can be

integrated into systems, or replaced at a later date. The existing shrink packers, tray packers, tray shrink packers and pad shrink packers in the series have been joined by two new additions - the Innopack WP wrap-around packer and the Innopack WSP wrap-around shrink packer. The machines

are compatible with varying containers, from glass and metal, to plastic, cans and cardboard cases; outputting them at a rate of approximately 100 cycles per minute. Maximum flexibility is also provided as differing thicknesses of cardboard can be processed, ranging between 0.6 and 5mm. Besides making wrap-around packs, the wraparound packers and wrap-around shrink packers demonstrate their flexibility in their ability to package products in trays and tray shrink packs. Products for wrap-around packs and tray packs are grouped using multiservo sectioning units. This type of sectioning unit allows up to four servo motors to be used and is designed exactly as prescribed by the range of products to be processed by the particular beverage company. During the entire packaging process, the product groups formed are always conveyed safely and individual products held firmly in place by folding chains located in the front and rear carton packing areas

equipped with cam-controlled folding pickups. At the same time, special folding cams hold both sides in place while the blanks and product group are combined. Format changeover has also been optimised further. Format changeover with electronic operator prompting, introduced with the Advanced series, is now also integrated into the wrap-around packer and wrap-around shrink packer. The advantage of operator-controlled format changeover is that the operator panel can inform the machine operator exactly when new settings have to be made. With this type of changeover, adjustments can be made manually or using Accu-Drive. Another new feature is the folding station which in the future can be adjusted in the direction of travel simply by selecting a format at the operator panel. The additionally integrated servo motors adjust the folding and applicator chains to the new gaps for other formations practically at the push of a button.

Newtec introduces Pal-Pack 4900


ewtec has launched a high speed palletiser with three independent modules.

The Pal-Pack 4900 features a robotic layer preparation module fitted with software for layer creation, an intermediate module named MNI to put layers at the required level, and a complete palletiser with elevator, sheet dispenser and empty pallet dispenser. The new concept enables continuous operation without incoming flow interruption using techniques including poly-articulated robots,

brushless motors and belt transmisson. It eliminates the need for turning devices and orienting systems, aiming to position products accurately, one by one or by group, without being damaged. Further benefits include easy access to the main units for simple maintenance, an ergonomic design, simplistic functions and reliability for large volumes with constantly changing formats. 漏 water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

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Sacmi presents end of line solutions


acmi Packaging, part of the Sacmi group, specialises in the manufacture and sales of end of line machinery.

The firm has been working in the industrial packaging industry for over 20 years, supplying complete turn-key systems. Along with a comprehensive range of standard machines, it also offers customised solutions to meet customers’ needs, designed to reach optimum plant efficiency, while at the same time reducing running costs. The company provides complete palletising solutions suitable for bottles (filmed, filmed on pad, filmed

on tray, free or cartoned); and machinery systems with robotics and single column with rotating base, which is compatible with inline or 90° layer formation systems, with single or double infeed conveyors. Pack orientation systems with robotics and three axis driven by servomotors are also available. The production capacity of the layer formation systems can easily reach 100 ppm, while the capacity of the plants is up to 360 layers per hour.

MWV highlights multipacking capabilities


eadWestvaco’s (MWV) multipackaging machinery range features its recently developed Combo solution for inline secondary and tertiary packaging, which aim to provide line efficiency and footprint reduction. The Combo option is available across the firm’s product line, which includes the OneTech2 Combo, the MiniTech, and Ultima systems. According to MWV, the OneTech2 machine delivers versatility and flexibility as it is optimised to work with a wide range of primary containers, as well as various secondary and tertiary packaging configurations. The multipack options which can all be run on this one machine include MWV’s Duodozen, Cluster-Pak, and BasketWrap carriers. These multipacks can

then be loaded into tertiary shipping packages. Capable of running up to 600 multipacks per minute, the new MWV Ultima is the industry’s fastest multiple packaging machine for can-pack wraps. It enables customers to customise their lines to run multiple configurations of cartons, including two, three, four and six can packs - semi enclosed or fully enclosed. The MiniTech solution, which completes the comprehensive lineup, uses robotic product loading to enhance flexibility and provides global compatibility.

© water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 61 - July · August 2010


PLA and bioplastics

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Plastic from plants The topic of PLA and bioplastics is a hotly debated one when it comes to replacing conventional packaging materials. For starters, do they really appeal to environmentally friendly consumers? And is enough known about what happens to them after use? water innovation takes a look at recent developments within the bioplastics industry, and the Executive Director of BioCor breaks down PLA’s post-consumer recycling process.

Bioplastics Association paints positive picture

Nearly half (47%) of companies recorded growth in turnover, while 32% managed to at least draw level and only 10% of companies posted losses. 70% of those polled had their expectations confirmed, against a quarter of firms who were not able to live up to their own forecasts. Companies predicted a positive trend overall for both this year and the year to come: in all, 80% of those asked were optimistic, with 20% anticipating satisfactory results, 40% good results and 20% excellent

A biodegradable plastic made from the skins of tropical fruits has been developed by researchers at Universiti Sains Malaysia (USM). Fruitplast uses skins from fruits such as bananas, rambutans and chempedak. results. Based on these postive expectations, two thirds of the companies will be increasing their investment in the sector this year. Biodegradability and the biobased component are what distinguish bioplastics from conventional plastics. Many applications, including packaging materials and mulch films, are both biodegradable and biobased. Climate protection and reduced consumption of fossil fuels are important drivers of technological improvements and market evolution. The advantages of biodegradability are particularly evident in products with a short life-span. ”This is a clear indication of the strength of green innovation and the companies driving it forward,“ said Chairman of the European Bioplastics board, Andy Sweetman. Yet, with a market share of less than 1%, bioplastics still represent a niche product, despite generally high rates of growth. “What is missing are incentives from an effective stimulus programme to boost the market,“ commented the association’s Political Consultant, Harald Kaeb. “Then companies would be better placed to finance their innovations and the necessary expansion in capacity.”

The Head of the Research Team, Professor Hanafi Ismail, said that the idea to produce plastic from the waste products of fruits came about because they recognised the potential market for biodegradable plastic which is estimated to increase by up to 30% each year. “Commercial biodegradable plastic such as Polylactic Acid (PLA) and Polycaprolacton (PCL) that are available in the West are at least eight times as expensive as the petroleum-based, nonbiodegradable plastic such as Polyethylene (PE) and Polypropylene (PP),” he said. “We have developed a study to produce bio-degradable plastic using waste products from fruits to reduce costs but which can compete with the quality of the commercial

plastics that are currently available in the market.” Professor Hanafi believes that Fruitplast, which is estimated to be 10% cheaper than petroleum-based commercial plastics, offers other advantages including degradation within three to six months and assisting with increasing environmental awareness among the public. “This innovation also has huge commercial prospects, not only in Malaysia but also worldwide, because it is based on the concept of sustainability, is cheap and excellent for the packaging industry,” he continued. “The durability of the plastic has also met the standards that have been determined, and if it is not exposed to the elements (soil and weather), Fruitplast can remain in its original condition for up to two years.” Fruitplast won a Gold medal in the International Invention, Innovation and Technology Exhibition (ITEX) 2010, held in Kuala Lumpur recently.

© Tonylivingstone |

Investing in green solutions is the best way of beating the economic crisis. That was the main finding of a poll conducted by the European Bioplastics Association among its members. The bulk of companies, which were questioned about how they fared in 2009 and what their expectations were for 2010 and 2011, reported healthy growth figures for 2009, in some cases considerably more than 5% up on the previous year. The figures therefore fulfilled, and in some cases exceeded expectations.

Bioplastic created from tropical fruits

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32 FOCUS Issue 61 - July · August 2010

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PlantBottle receives packaging award The Coca-Cola Company’s PlantBottle has received a gold award at the DuPont Packaging Awards. Made of up to 30% plant based material, PlantBottle packaging is made from renewable sources and is 100% recyclable in the existing commercial recycling infrastructure. “Our journey has only just begun, but the initial success we have seen in the marketplace along with highly credible recognition like this from DuPont show that we are making progress and delivering packaging innovation in response to consumers, customers and our franchise insights and

business needs,” said Scott Vitters, PlantBottle Business Lead, The Coca-Cola Company. Launched in Denmark in December 2009, PlantBottle packaging is now available in a variety of pack sizes in the company’s sparkling and still beverage portfolio in the US, Canada, Japan, Mexico, Brazil and Norway. Preliminary research indicates that the carbon footprint of PlantBottle packaging is an improvement over that of traditional PET bottles. According to Dr Shell Huang, Director, Packaging Research, The Coca-Cola Company, the packaging is currently being developed further: “We are

working with R&D partners to advance next generation technologies to allow us to produce future generations of PlantBottle packaging. Our ultimate vision is to develop recyclable plastic bottles made from 100% renewable materials.”

Study questions degradability of some plastics

The research, funded by Defra and carried out by the University’s Department of Materials, examined the environmental effects of oxo-degradable plastics which are made from the most common types of plastic, but include small amounts of additives to make them degrade at an accelerated rate. Used in packaging, oxodegradable plastics are often advertised as being degradable, biodegradable or environmentally friendly. However, the 12 month study found that using additives to accelerate degradation does not improve the plastics’ environmental impact. The research highlighted the uncertainty about the impact of the plastics on the natural environment when they begin to

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breakdown into smaller pieces. It also raised doubts about whether the plastics are suitable for conventional recycling methods, due to the chemical additives, or for composting, due to the plastic not breaking down fast enough. Manufacturers, retailers, trade bodies and waste treatment companies were all consulted in the research, which was also put through a rigorous independent peer review by recognised academics.

17 exciting categories

In the UK, products made from compostable plastic should be tested to see if they are able to biodegrade within six months. Plastics feature logos to indicate if materials are compostable at home or in industrial conditions. Defra is currently updating its guidance on green claims in a bid to help businesses make accurate and robust claims about the environmental performance of their products.

© Okea |

A study from Loughborough University, UK, has called into question the environmentally friendliness of certain plastics marked as ‘degradable’.

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PLA and bioplastics

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The next step: New markets for post-industrial and post-consumer PLA biopolymers

By Mike Centers, Executive Director, BioCor


iopolymers are plastics made from renewable plant materials, not oil. One of the most widely used biopolymers is Polylactic Acid (PLA). Converters and brand owners use PLA in many applications, including food, beverage, personal care flexible and rigid packaging and foodservice ware. Companies decide to adopt PLA for a number of reasons: • Significantly lower greenhouse gas emissions and energy use from sourcing to resin shipment, when compared to oil based plastics • Performance characteristics comparable to oil based plastics in many applications, including water bottles • World class resin availability and supply chain • Near cost parity today and the attractiveness of stable pricing as oil costs rise • Strong interest in new options for treatment after products’ useful life. Although there is broad demand for PLA, which is pulling an increasing amount of material into use, the last bullet listed above concerns many end-of-life scenarios for PLA. What happens after a PLA based bottle, food service plate or clamshell package is used? While many see industrial composting as an attractive treatment in markets, such as foodservice ware, others remain concerned about PLA’s impact on existing recycle streams. The problem isn’t PLA’s inability to be recycled. In fact, it can be reconstituted

What happens after a PLA based bottle, food service plate or clamshell package is used? back into virgin lactic acid, its primary building block, and reused in a true cradle-tocradle, closed loop process. Until now, the major recycling issue was the relatively low volume of PLA bottles, including PLA water bottles, to recycle, and a lack of markets for postconsumer and post-industrial PLA. Without anyone to buy it back, recyclers in the US and Europe had no financial incentive to sort PLA from PET and other plastics, such LDPE and HDPE, and aggregate the bioresin for resale.

New markets Galactic of Belgium, one of the world’s leading producers of lactic acid and lactates, and BioCor of California, are now buying postindustrial and postconsumer PLA. This is the most significant development for PLA in the bottled water industry this past year.

Galactic has developed the LooPLA process to reconstitute PLA based products back into virgin lactic acid. For example, the company recycled the PLA based carpet used at the 2009 Copenhagen Conference on Climate Change, which measured 20,000 square metres (215,000 square foot) - enough to cover nearly five football fields - into virgin lactic acid. All PLA drinking cups used at the conference were also recovered and recycled by Galactic. In both cases, the PLA used was under the Ingeo brand, manufactured by NatureWorks.

PLA bottles are not the enemy of PET bottles, nor are they the only packaging material alternative BioCor buys and aggregates post-industrial and postconsumer PLA in the US. It sells the scrap to PLA recycler

Plarco, which in turn sells lactic acid to NatureWorks. The financial health of Galactic and BioCor’s efforts to build markets rests on the fact that these organisations are not limited by package or product type. They can take virtually any high content PLA product and recycle it, significantly expanding their growth potential. PLA bottles are not the enemy of PET bottles, nor are PLA bottles the only packaging material alternative for the bottled water industry. The real issues for bottled water companies are to continually improve the overall environmental, social, and economic sustainability of their organisations. The ways to achieve this are to lower greenhouse gas emissions, decrease nonrenewable energy usage, and to move towards greater use of renewable energy and materials. The new markets for postindustrial and post-consumer PLA being developed by Galactic and BioCor are an important step in the sustainable evolution of the bottled water industry. If you have any questions or comments about this article, Mike Centers can be contacted at:

© water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

34 FOCUS Issue 61 - July · August 2010

How to look gorge-ous

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Beauty waters and ingredients

© Valuavitaly |

The beauty business is saturated with companies marketing products with skin boosting, anti-ageing scientific technology, as well as hefty price tags. Offering benefits from the inside out, the bottled water industry is already taking a piece of the action, but could it capitalise even more on the market? An ingredients company and water brand talk to Editor Medina Bailey about beauty and the bottle.


ccording to ingredients company Rousselot, more and more people today are concerned about maintaining a youthful appearance. Brand and Marketing Manager for the firm, Caroline Négre, said that as skin is one of the most visible indicators of age, products which can be shown to defend against ageing and help to prolong its youthful bloom could tap into a burgeoning market: “Skin related new product launches are running four times ahead of hair and nail products.”

Despite this potential, Rousselot believes that scientific endorsement for the functional ingredients in so-called beauty foods is needed for the nutricosmetic industry to fully realise the exciting possibilities on offer. Negré points out that at the end of 2008, the market for foods with beauty benefits had reached US$1.5 billion. The source for the figures, Kline and Company, has predicted it could grow to US$2.5 billion by 2012. “Interestingly though, while the market is already wellestablished in Japan, it is being

held back in other countries due to scepticism on the part of Western consumers about the link between fortified foods and their health benefits,” she continued. “A poll by Harris Interactive in the UK showed 55% of adults did not believe that beauty foods had a positive effect on appearance. Only 2% judged there was a connection. “Furthermore, research by Datamonitor found that more than 75% of consumers were not confident about the validity of manufacturers’ claims about the beauty benefits of products

such as beverages, dairy foods, dietary supplements and chocolates. That was the main reason why they were hesitant to try them.” So, what is needed to bring about acceptance and interest in edible beauty products? Negré said that when the results were contrasted with the now widespread acceptance of the link between taking vitamins and health, it became clear that attitudes were different and therefore could change: “They just need the backing of clinical evidence to help them.”

© water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 61 - July · August 2010


How to look gorge-ous Pepping up the skin

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Caroline Nègre tells us more about Rousselot’s collagen skin ingredient, Peptan Why did you develop Peptan? Rousselot is the world leader in manufacturing gelatine and hydrolysed collagen for the food and pharmaceutical industries. We have been offering the market our hydrolysed collagen products backed up by science since 2004, to meet the growing demand for nutraceuticals. What are its main properties and benefits? Collagen is the most abundant protein in our bodies, comprising around a third of our total protein matter. In structure, it is long and fibrous, which makes its function quite different from that of globular proteins, such as enzymes. Bundles of collagen pack together to form long thin fibrils and these are a major component of the extracellular matrix which supports most tissues and gives cells structure. Native collagen is naturally insoluble in water. It can be made soluble through a process involving partial hydrolysis and extraction to yield hydrolysed collagen. Peptan is a type 1 hydrolysed collagen - type 1 indicates it is the same collagen as that found in skin. Scientific literature indicates that hydrolysed collagen works on skin condition through a number of mechanisms. Postlethwaite et al (1978) suggest that when type 1 collagens are digested,

the peptides which result are chemo-attractants for fibroblasts. Fibroblasts produce collagen and are the main cells of the dermis (the central layer of skin). It is believed the collagen peptides then stimulate these fibroblast cells to trigger the synthesis and re-organisation of new collagen fibres.

Collagen is one of the world’s key ingredients for beauty from within products Matsuda et al (2006) showed that hydrolysed collagen may improve the mechanical strength of the skin by increasing the ratio of decorins. These are proteins

which interact with collagen and influence collagen fibrillogenesis, therefore regulating excessive bundle-like aggregation of collagen. What were the main findings of the studies carried out on Peptan? Peptan Hydrolysed Collagen is clinically proven to enhance skin health. Positive findings from two scientific studies give it all-important credibility for the nascent nutricosmetic industry. Two new scientific studies in France and Japan, looking at the effects of taking Peptan on skin condition, have shown benefits across a range of indicators. Objective measurements showed that women taking Peptan for between eight and 12 weeks had improved skin moisture levels, suppleness and smoothness. It not only reduced the number of micro relief furrows, but also prevented the formation of deep wrinkles. Does the ingredient appeal to consumers? Collagen is one of the world’s key ingredients for beauty from within products and that’s why the results of the Peptan Hydrolysed Collagen clinical studies are so important. Valid scientific studies like these provide the proof consumers have been waiting for and place Peptan at the forefront for successful new nutricosmetic product launches. What beauty ingredient trends can you pinpoint for 2010/11? The increasing awareness of links between what we eat and our health and physical appearance means that the concept of nutricosmetics or beauty foods offers attractive

opportunities to food, beverage and supplement producers. With concrete scientific evidence that Peptan really does improve the moisture content of the epidermis and helps to prevent skin ageing, companies now have a springboard for successful new product launches targeting beauty from within. Peptan is a natural, high-purity bioactive ingredient. Its versatility and excellent organoleptic properties make it easy to use and to incorporate in many kinds of foods and dietary supplements. It is highly soluble, clear and stable in solution. Are you developing any new beauty ingredients? Rousselot is always looking for new product development and beauty is one of our key topics. New findings will have to be backed up by science before entering the market. What does the future hold for the ingredients industry when it comes to beauty ingredients? In order to overcome consumers’ scepticism about nutricosmetics, science is key.

© water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

36 INSIGHT Issue 61 - July · August 2010

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There’s something in the water


ost people with skin concerns recognise the importance of keeping hydrated throughout the day by drinking water. But, according to Willow Water, its blend of minerals and nutrients could have even more of a positive effect on problem skin. Managing Director of Willow, Clwyd Price-Jones, spoke to water innovation about its beautifying benefits. What are the most common beauty issues that consumers have at the moment? Ageing is probably the greatest concern - who doesn’t want younger looking skin? Hydrated skin is always going to look much healthier than a parched complexion, but Willow Water seems to do more than hydrate. We’ve had feedback from so many customers saying that drinking Willow regularly has led to clearer, brighter complexions, and at the other end of the scale, it can help with more serious skin conditions. Just last week a young woman got in touch to say that she had been suffering from problem skin for years, but that it had started to clear up since she discovered Willow Water. She was ecstatic because she had been to work wearing blusher, which she hadn’t done for years. It may sound like a small thing but good skin equals confidence. Do you think there is a high level of awareness among consumers about supplementing their diet with drinks that could improve the skin, rather than just using products, such as creams, externally? Yes, particularly among women. There are many drinks on the market now that are fortified with vitamins and minerals, but what makes Willow Water so special is that it is 100% pure spring water from the English Lake District that contains a unique blend of naturallyoccurring minerals. When was Willow launched? In 2003, although Willow can trace its roots back to the 12th

century when it was discovered by Augustinian Monks. This underground body of water is the source of the famous Holy Well of Cartmel, which has been renowned in the North West of England for its restorative qualities since the 1700s. What are its main properties and benefits? Willow Water naturally contains valuable levels of calcium and also salicin, which is an extract of willow bark, known for centuries for its anti-inflammatory properties. Its unique blueprint reflects the geology of the Cartmel area, where just below the surface lies a deep layer of peat formed from the remains of a prehistoric forest of white willow trees. We believe it’s the blend of natural minerals and nutrients that enables the water to help freshen and brighten the complexion. Independent studies have shown that more than 70% of women who drink Willow see an improvement in their skin.

We believe it’s the blend of natural minerals that enables the water to help freshen and brighten the complexion Have any clinical studies or trials been carried out on the water? In 2009 an independent research study was conducted by research specialists under the strict Market Research Society

professional Code of Conduct. The study was carried out over a 42 day period and tracked 150 female consumers (119 competed the trial), with four dips of research. During the study, consumers were asked to drink 1.5 litres of Willow Water per day, replacing their regular water consumption, and to record changes in skin condition and wellbeing. We found that more than seven out of ten women saw a distinct improvement in the condition of their skin and five in ten women felt happy with their skin condition by the end of the trial, compared to only one out of ten at the beginning of it. The study also backed up what we already knew about the rapid impact Willow Water can have on problem skin. Two in three women with dry skin at the

start of the trial felt that their skin condition had improved by the end of it; five out of six women who considered their skin condition to be oily at the start of the trial reported improvements; and of those suffering acne prior to the trial, three out of four reported improvements. Is the six week Willow Beauty Water Challenge proving to be a success? We invite anyone to take the challenge and drink 1.5 litres of Willow per day for six weeks. If they haven’t seen an improvement in their skin during this time, then we will supply a further six weeks completely free of charge. The challenge has been a huge success, with

© water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 61 - July · August 2010


How to look gorge-ous Click here to subscribe well over 1,000 people signing up over the last 12 months, without one single request for complimentary water. We have been thrilled with the feedback, and the comments that we received from customers was at times so startling that we wanted to find out more. We’re now in the process of carrying out some NHSapproved, independent clinical trials using the latest technology to formally record the effects drinking Willow Water can have on the skin. What type of consumer do you think the water appeals to? Men, women, children - anyone and everyone. Of course the beautifying properties make it stand out from the crowd, but it’s not just women who want clearer skin. And beauty benefits aside, it’s a very natural, smooth and pure-tasting water. Plus, in comparison with other drinks that promise beauty benefits, it has a very consumer-friendly price tag which we feel is important.

Glamour injection Global beauty firm Rodial, which counts the likes of Kylie Minogue, Beyoncé, Eva Longoria and Victoria Beckham among its celebrity fans, has developed a collagen supplement drink. Glamtox Sticks are made using collagen boosting extracts and peptides which aim to provide the skin with an injection of collagen from within.

Are you developing any new products to add to the range? Not at the moment. We have considered creating flavoured Willow Water but to be honest our customers like the taste so much that we don’t want to alter it. Willow is a natural spring water, full stop. If we started adding things here and there, then we would lose that purity. We do offer sparkling Willow Water as well as still, however, and both are available in 1.5 litre, 500ml and 500ml sports cap bottles. What does the future hold for the water industry when it comes to beauty products? In terms of Willow Water, we believe that over time, as more and more people discover its benefits, it will become an important supplement to their beauty regimes. There are always going to be new ‘beauty waters’ hitting the shelves that have added ingredients promising to bring about certain benefits, but we believe that we’re in a unique position.

Release the radiance Italian water company Tione has launched a health and beauty range packaged in a 0.5 litre PET bottle with two part closure, which releases its active ingredients into mineral water on opening. Aqua Therapy products, which contain ingredients including blueberries and red grapes, aim to offer various benefits, such as improving cellulite, making

hair look healthier and helping to support the skin’s protective elements during sun exposure. Tione’s mineral water is sourced from the Sorgente Tione spring, situated near Orvieto in Umbria. The water has a light taste and a low salt content. The firm has already established an international sales network for Aqua Therapy which extends to the US and Brazil.

Dissolved in water, the daily supplement claims to reduce lines and wrinkles by 30% in 12 weeks. A pack of 14 Glamtox Sticks retails at £49.99.

Aqua Therapy’s closure aims to optimise the freshness and efficacy of the active ingredients

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38 INSIGHT Issue 61 - July · August 2010

Trading places

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Event review

A total success

One of the companies exhibiting at the show, Cama, presented its compact monoblock loading unit. The line has a reduced footprint at less than 4 metres in length and 2 metres in width, is fully servo-motorised, and can achieve a production speed of 50 or 100 packs per minute. It also features an automatic size changing system, which enables the unit size to be altered automatically.

Bringing together leading packaging companies, the Total trade fair attracted a wide cross section of visitors, including blue-chip companies such as Coca-Cola, PepsiCo, Nestlé, Cott Beverages, Diageo, GlaxoSmithKline, Greencore, Kraft and Unilever.

Packaging Innovations and Interphex seminar programme, Technology Innovations presentations and packaging and energy advice clinics. The daily Design Challenge prize was hotly contested, with CCL Concept and Developments’ Bandalero mini multipacks, Payne’s promotional message tear tape and Kinneir Dufort’s new approach to packaging taking the honours over the three days.

exceeded, it was clear that the quality of visitors was exceptional,” commented Total Processing & Packaging Group Exhibition Director, Ian Crawford.

Attendees made the most of the activities on offer at the exhibition including the

“The feedback from many exhibitors was that their expectations had been

“Just as important, business was being concluded on the stands and this helped to

Event: Total Processing & Packaging Where: NEC Birmingham, UK When: 25-27 May

Film producer sits on Heckmann’s board of directors

Simonds’ producer credits include comedies such as Happy Gilmore and Cheaper by the Dozen. He also served as a board member for the Metropolitan Water District of Southern

create a great buzz around the hall. The show looked good with many eye-catching stands, the various special features proved popular, and exhibitors worked hard to maximise the value of their participation, all of which created a very busy and positive atmosphere throughout the three days.”

New head for robotics and automation centre


Film producer Robert B Simonds Jr has joined bottled water company Heckmann Corp’s board of directors and audit committee.

Fileder, the filtration and water treatment company, encouraged the visitors to its stand to get into the World Cup spirit. It handed out over 1,500 mini Fileder footballs featuring the flags of all 32 competing nations, and organised a ‘score a goal’ contest, with match tickets to Wembley stadium, and World Cup shirts as prizes.

California from 2004 to 2006, and chairs a district panel focusing on meeting the region’s future water needs. Heckmann, based in California, is a holding company with operating subsidiaries which sell bottled water in China and to hotels and casinos. It also disposes of saltwater and water generated by oil and gas drillers in Texas and Louisiana.

The Centre for Food Robotics and Automation (CenFRA) has appointed a new Managing Director to spearhead its drive to boost the uptake of robotics and automation within the food and drink manufacturing industries. Steve Blazye (right) brings with him an impressive wealth of experience to the UK based organisation following his time in industrial engineering, specialist heat treatment and robotic integration systems. His chief role will

be to strengthen CenFRA’s position as a leading centre for automation in the food and drink sectors by offering knowledge and expertise to large multinational corporations, through to small independently run businesses.

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Products and services

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water innovation awards 2010 Click here to subscribe


here is still time to send us your entries for the water innovation awards scheme, which will pay tribute to the packaged water industry’s leading innovations and achievements from the past year. To find out more, read on, and visit

The categories

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Brands and products

Entries in all categories are open to products or initiatives launched since 1 June 2009

• Best new still or sparkling water • Best new flavoured water • Best new functional water • Best new children’s concept • Best newcomer brand or business

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€195 per entry

• Best new bottle in PET • Best new bottle in glass • Best new label or decorative finish • Best new closure • Best new bottling, manufacturing or production technology innovation

Your products

Ingredients • Best new functional ingredient for packaged water • Best new product enhancing ingredient: flavour, sweetener or colour

Sustainability • Best environmental sustainability initiative • Best ethical or humanitarian initiative

Marketing • Best consumer print marketing campaign • Best consumer TV/cinema marketing campaign • Best activation, store promotion or point of sale campaign

Should: • be fit for purpose and fit for market • be able to justify any claims made • clearly communicate benefits - from hydration, health or functionality, to fun or indulgence

The deadline Entries close on 10 September

What the judging panel is on the lookout for New products and initiatives that are: • genuinely innovative • establish a real point of difference with competitors • introduce new concepts • offer added value • have market impact

The awards ceremony The trophies will be awarded on 2 November during the 7th Global Bottled Water Congress in Gleneagles, Scotland. All entries will also be featured in the water innovation awards Showcase magazine

Sponsorship opportunities The water innovation awards 2010 provide a unique opportunity for sponsors to secure valuable international exposure across the global packaged water industry: • at the Global Bottled Water Congress • in water innovation magazine • on • and through a publicity campaign involving traditional media, social networking sites and YouTube

For more details, contact Chris Leversha, Awards Sales Executive, on +44 (0)1225 327850 or at To enter, go to © water innovation 2010. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

42 ONE TO WATCH Issue 61 - July · August 2010

FoodBev com A world of food and drink

Daily industry news and opinion

Making a splash online now Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong |

Issue 61 | Water Innovation  

Rahul Narang, CEO and MD of The Narang Group, on the power of Red Bull, the religion of Bollywood and the ascent of Qua water in India. Plus...