Keep it bottled
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The panel
Dieau Edafim Anouk Averous (AA), Marketing Manager
What drives innovation in bottled water cooler manufacture? DK: Customer and market influences shape the changes and innovations - end user consumers and technical requests are equally important to our design process. Of course, firm orders (for enough coolers to pay for the innovations) are quite important in actually implementing those innovations! FD: Innovation is usually driven by research and
Clover David Ilmoon Mook (DIM), President
Ebac Laura Newby (LN), Sales Manager
Cosmetal Federica Diotavelli (FD), Marketing Manager
Oasis - Pete Benua (PB), Managing Director, Oasis Europe
development, which works to satisfy the customer need to improve efficiency. Hygiene is a masterpiece in this sector; as a consequence all the main players act to simplify the sanitisation procedures and reduce the cost and time needed to carry out such operations.
products that are reliable and innovative.
LN: We have a company-wide belief that “we only succeed if our customers succeed”. By both listening to our customers and monitoring market trends we are best able to offer a full range of
DIM: We need to have products which will address the difficulties our partners are having most frequently - among others, quality and hygiene. These drive our innovation all the time.
AA: Hygiene is the most important factor today. Also a robust, well-designed machine - and you have to make sure your cooler is hygienic and ecological by using as little as possible of chemical products.
Crystal Mountain Diane Koyich (DK), International Liaison
Paz Ausin, Canaletas
Canaletas Paz Ausin (PA), Export Manager
“There is pressure to innovate and create more economic and progressive products”
PA: Innovation comes from the distributors, end users, competitors, the environment and the company itself. Distributors are looking for economic products, good delivery time and a good service. Consumers also want economic products, but they give more importance to the longevity of the product, whether it’s easy to use, and sanitisation. The competitors add another pressure - to innovate and create more economic and progressive products. The environment creates
© Cooler Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.
36 SPECIAL REPORT
www.foodbev.com/cooler Issue 29 - October · November 2010