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BEVERAGE innovation


foodbev com A world of food and drink

Preshafruit takes top prize at beverage innovation awards

Special report

Caps and closures



Nutraceutical insight Drinktec review

Energy drinks and shots

PLUS full review of 2009 beverage innovation awards at Drinktec Š beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

Issue 70 - October 2009

Inside this issue 5 6 15

52 54 72 76 78 81

82 83

The Editor’s view Online, awards and cost cutting awareness.

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beverage awards 2009

Innovations Pick of the latest new products.

Bev business The non-alcoholic beverage industry news review section edited by Bill Bruce. For regular news updates, visit

A comprehensive review of the industry’s biggest event of the year, held in Munich in September.

Ingredients What’s new in ingredients.


Premium sleeving


Super Stretch Sleeving for optimal brand presentation.

Liquid nutrition

Drinktec review

A closer look at nutraceuticals - big business in the beverage industry.

Boosting the beverage industry.

Bev tech beverage innovation technical news.



Marketplace beverage innovation products and services guide.

Expert opinion

Caps and closures

Dag Piper of Symrise on social networking for consumer results.

Lifting the lid on the latest and lightest in this field.

Advertisers index.

Events diary Updated list on the places to be in the industry in the coming months.



Energy drinks Powering ahead - beverage innovation beefs up the action.

FoodBev com A world of food and drink

Daily industry news and opinion

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong |

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 70 - October 2009


The editor’s view

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Online, awards and cost cutting awareness


ifecycle maintenance was one of the most frequently heard phrases at Drinktec this year - meaning companies should add into their calculations not just the initial investment of a new line but the repairs and the value of any downtime this incurs. A new way of thinking for a new way of drinking perhaps, with customers more aware of ethics and the environment and a better view of the whole picture where cutting manpower in plant can mean cutting the spending power of purchasers for the very product they are selling. There was a certain spring in the step of those at Drinktec

Water winners featured in the first digital edition of water innovation magazine

as, despite visitor numbers being a little lower than in 2005, the number of high calibre decision makers was certainly up with many deals being made during the week of the fair. Our global beverage innovation awards gala dinner was a fabulous night with 500 senior executives attending from around the globe. Among 340 impressive entries, 24 winners collected the coveted trophies - you can see just who in our full awards review which begins on page 16. One thing is for certain, we can all be justifiably proud to be part of such a credible and responsible industry. We evidence new moves in environmental and ethical categories, more functionality and a diverse variety of talent - all worthy of celebration. So what’s next? Well for the year ahead we have a major Sustainable Packaging Report planned for both online and in the magazine. And we have more awards in 2010: Gulfood

Beverage Japan President Yoshihiko Hani, beverage innovation Managing Editor Claire Phoenix and Exigo Marketing’s Steve Galloway at the FoodBev Media stand at Drinktec Awards to be staged during Gulfood in Dubai in February; dairy innovation awards, with finalists and winners being announced at the Global Dairy Congress in Salzburg in April; and water innovation awards tying in with the Global Bottled Water Congress in Gleneagles next November. As for this issue, ‘New moves in closures’, a closer look at the ‘Energy Shots phenomenon’ and ‘Liquid nutrition’ are all articles that

bring new names and concepts into the spotlight. And most importantly, it is time to break out the fizz once again as, to coincide with the announcement of our new company name - FoodBev Media - we celebrate our first digital edition - this time for water innovation magazine, with our other titles to follow in the new year. Sign up on to receive your free online copies.

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BEVERAGE innovation

A world of food and drink

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Managing Editor: Claire Phoenix Direct line: +44 (0)1225 782298

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Designer: Kirstine Henderson Designer: Hannah Green Group Editorial Director: Bill Bruce

Every effort is made to verify all information published, but beverage innovation cannot accept responsibility for any errors or omissions or for any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of FoodBev Media Ltd. beverage innovation welcomes contributions for publication. Submissions are accepted on the basis of full assignment of copyright to FoodBev Media Ltd unless otherwise agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.

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© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 70 - October 2009



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The editor’s pick of the latest new products

Throat Cooler can be in frozen format Integrated Beverage Group of the US is taking its medicinal offering one stage further with Throat Cooler lollies to calm dry or itchy throats and deal with allergy related discomfort. The adult range comprises lemon and honey or cherry flavours while the children’s lollies are grape and strawberry. Each contains 500mg of honey and 60 or 40mg of vitamin C depending on whether for adults or kids. Available in packs of six 25ml pouches, you can expect to see more functional drinks in potential frozen format.

+ Two for Protein Zone In the US, Naked Juice has added mango and double berry to its Protein Zone line up. Designed as post-workout beverages both provide more than three servings of fruit and 30g of protein per bottle to help fuel strong muscles. “Soy protein may support a healthy heart, containing amino acids that are essential to human nutrition,” said Christopher Speed, ”While the whey protein is easy to digest.”

Nestea iced tea ‘Moods’ In Mexico, Nestlé has launched Nestea Moods - a range of relaxing, purifying and energising iced tea mixes in convenient single-serve sachets, the right quantity for a standard 500ml bottle of water. All products are green tea based and include other plant extracts to help achieve the mood. The relaxing variant has green tea and chamomile and an apple flavour; the purifying a lime and lemon flavour and green tea extracts; and the energising variety, with red fruits flavour, is formulated with green tea and ginseng.

Alkaline water treatment Designed to combat the typical high acid American diet, with an alkaline contribution to drinking water and water used in beverages, Coral Mineral Sachets from Coral LLC have been developed with Nutritional Biophysiologist Dr Kurt Grange. Said to buffer chlorine and fight free radicals by raising the pH of drinking water and other liquids, it also adds minerals which are easily assimilated by the body, along with vitamin C. Sold in packs of 30 sachets.

Go Fast value shot Go Fast is launching at Anuga this year with a Go Fast energy shot as a reasonably priced value proposition. The shot features a blend of natural ginseng, guarana, ginkgo biloba, fruit sugars, B-vitamins, amino acids and caffeine. Its low GI, fruit-based sugar compound offers a long lasting, fast-acting, sustained energy lift with only 5 calories.

Weight control with Fit Plus Italian soft drinks producer Spumador has introduced two new beverages under its SanAttiva umbrella brand of health and wellness drinks. The new drinks are called SanAttiva Fit and contain extract of garcinia cambogia, a small fruit resembling a miniature pumpkin. Indigenous to India it contains HCA (hydroxycitric acid), said to suppress the appetite and enhance fat burning. Free from calories, sugar and colours, it is available in pineapple and lemon variants and the company recommends consumption of one bottle a day.

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6 PRODUCT NEWS Issue 70 - October 2009


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Energetico with Powergrape

Vital Energy lifts off Vital Energy from New York based Enertia Beverages was developed by three graduates looking for a drink to keep them awake while working hard into the night. Looking for an alternative to coffee or carbonated drinks, the result is a non carbonated water with vitamins B and C, taurine and caffeine. Developed with a flavour house, the drink is taking off with repeat orders energising the guys who currently deliver it from their cars.

US based Vital Nature’s natural energy solution, Vital Energy and Vital Energético have been clinically tested on humans and can now claim to improve muscle oxygenation, protect and increase performance, with better recovery. Its Bordeaux Powergrape content protects against oxidative stress. A 400mg daily dose over four weeks is said to increase antioxidant defences and lower free radicals damage.

Protein cocoa and Super C Columbia Gorge Organics has launched Protein Cocoa as part of its Coga Vitatrition line with 20g soy protein. In time for the cold and flu season, Super C is charged with antioxidant acerola cherries, rose hips and lemon peel. One bottle supplies 600mg from various vitamin C sources.

Efusjon encourages gaming Efusjon Raw is an energy drink available now with açaí berry. There are plans for Efusjon Dawn (with quercetin), Efusjon Edge (with açaí berry and caffeine) and Efusjon Breeze (with mangosteen). Efusjon energy drink has partnered with Facebook and runs its own online game RAD. Encouraging friends to play brings game credits.

Feeling stressed? - slow down Six months after the launch, Quebec based Boisson Slow Cow reports considerable interest. Formulated to reduce anxiety yet maintain mental awareness the drink contains chamomile, valerian, passiflora, sodium potassium and linden. Popular among sports enthusiasts looking for daytime alertness while still being able to sleep at night.

RelaxZen reaches out US based Peaceful Remedies LLC - makers of relaxation beverage RelaxZen - sent 16 cases (192 bottles) to world leaders meeting at the United Nations General Assembly headquarters in New York. “We want them to change their view of the world,” said Chief Zen Officer, Brent Sonnek-Schmelz. “Every year, they get together and talk and talk and talk, but they don’t listen to each other. They need to relax. RelaxZen will help them do that.” Available in two zero sugar and zero calorie formulations, one a ‘non-drowsy’ version for daytime use and another that promotes sleep for night use, RelaxZen contains a variety of amino acids, vitamins and extracts that promote relaxation, mental acuity and reduce stress.

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 70 - October 2009



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Clipper overwraps in style Clipper Teas, winners of five gold Great Taste Awards, celebrated its 25th year of production by revamping the packaging for its range of Everyday, Green and Speciality Teas. The company turned to Marden Edwards who provided an Evofold wrapper to cope with increased demand and improve the overall quality and feel of the packs. “We needed a universal machine which could adapt to two or three formats and cope with peaks and troughs in demand. Currently we are producing 1,500 packs per hour,” explained Steve Norris, Engineering Manager. Started in 1984 by Mike and Lorriane Brehme, the company began introducing Fairtrade products in 1994.

Essense light and urban tea Nicholas Tung, a second generation tea baron from Hong Kong has launched Essense - a stylish new tea aimed at the young urban tea drinker. Designed to be drunk without milk the teas come in silk pyramid bags allowing the hot water to circulate among the large leaves giving maximum delicate flavour. Aiming initally at the hotel and restaurant sector the brand has a strong contemporary image.

Newby triumphs at Great Taste Awards Newby Teas has added blackcurrant vanilla and Rooibos orange to its premium range of teas. At the recent Great Taste Awards the company won awards for its Premier Oolong 50g, White Peony 50g, Jasmine Phoenix Eyes 100g, Needle Green 100g, Longjing 100g, Imperial Jasmine and Kaziaranga caddy 125g loose teas.

Free Ciocchino dispenser Keylink’s Ciocchino concept is being relaunched as a one-stop-shop chocolate solution that can be used as a sipping chocolate, a traditional hot chocolate or iced chocolate drink. It comes as a free-to-loan dispenser, with high quality chocolate, cream and 1,000 disposable cups. It can be flavoured with mint, orange, alcohol or even chilli - the perfect seasonal warmer.

Sweet Leaf homemade goodness Austin, Texas, based Sweet Leaf Tea has designed a new bottle for its ready to drink iced teas. Designed in-house, the new 16oz glass bottle is tall and slim, and has the words ‘Homemade Goodness’ embossed around the upper edge. It still features Mimi, grandmother of CEO Clayton Christopher. The first tea available in the new bottle is Sweet Leaf’s Original Sweet Tea. The other ten flavours (including one non-tea lemonade) will follow by the beginning of next year.

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

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© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

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Fairtrade Christmas Tea Steenbergs Organic, the organic and Fairtrade spice and ingredients specialists, has packaged an organic Fairtrade Christmas tea. This fragrant spicy blended black chai tea is delicious on its own and/or with milk and/or sugar or honey.

Cherry Kool Aid milk shake US restaurant chain Johnny Rockets rolled out its first ever Cherry Kool Aid Shake during September’s National Shake month. A year-round web page, hosts a ‘Show us your Shake’ dance promotion in exchange for a half price shake or malt. Issue 70 - October 2009


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What’s new in Japan Far left: Yoshihiko Hani, President of Beverage Japan Left: Steve Galloway, Exigo Marketing

Wasozai Kobo Summer Orange Wasozai Kobo ‘Natsu Mikan’ (summer orange) is the first in a new series of products from Japan Tobacco using only domestically produced ingredients. It is planned that a new flavour will be introduced seasonally. This one is orange flavoured and carbonated, containing 10% real juice, pure water and 43kcal per 100ml. The 410ml bottle is from Yoshino Kogyosho.

Georgia Gear for drivers Coca-Cola’s latest product is Georgia Gear, an RTD coffee in a new-style PET bottle designed for drivers. The new ‘double grip’ design allows the bottle to be easily grasped from the top or from the side when driving. It comes in two types: Non-sugar Black, and Low-sugar Milk Iced Coffee. Both can be drunk at room temperature and are sold through retail and vending.

Diabolo Ginger Following the current popularity of ginger beverages, Kirin has relaunched its Diabolo Ginger product, part of the World Kitchen range, with a strong ginger taste. This range is influenced by traditional home cooking from a number of countries around the world, including Italy, Hungary and France. Diabolo Ginger is inspired by the ginger tasting confectionary in Provence, and Kirin’s preparation of the drink is designed to reflect the homemade cooking methods of these foods. It uses domestically produced ginger boiled with sugar, which then has lemongrass, cinnamon and other spices and grapefruit juice added, and is carbonated. Containing 3% juice, the distinctive long-necked 410ml bottle is by Toyo Seikan.

Low cal Dodekamin Energy Dodekamin Ike Ike Body from Asahi Soft Drinks is a low calorie sparkling version of the popular energy drink aimed at men. Containing no juice, its flavour is ‘shikuwasa’ (a type of lemon native to the southern Japanese island of Okinawa), and ingredients include maca, carnitine, vitamin C and vitamin P (flavanoid). With 18kcal per 100ml, it is sold in a 500ml bottle from Yoshino Kogyosho.

Blendy Creamy Cafe-o-lait Zero Fat AGF has launched Blendy Cafe-olait Zero Fat, a 0% fat iced coffee drink (i.e. less than 0.5g per 100ml by Japanese standards). It is made from 8% non-fat milk solids and contains 76-120 kcal per 200ml container. It has a shelf life at under 100c of 90 days and is designed to be sold in volume retailers.

Bireley’s Kanjiru Tropical Kiss With Bireley’s Kanjiru Tropical Kiss, Asahi introduces another drink product containing

nata de coco, high in dietary fibre and low in fat and cholesterol. With 20% juice content, it contains a mix of pineapple, mango, and banana juice, and 46 kcal per 100g. Accounting for the nata de coco it is sold in a wide-mouthed 2P aluminium bottle can.

C.C. Lemon Zero Suntory’s original C.C. Lemon has been on sale in Japan since 1994. This new version introduced in August is a ‘zero calorie’ version. The target is 20-40 year olds who consume carbonated drinks and, as with the original, there is the equivalent of 70 lemons’ worth of vitamin C in each 500ml bottle (286mg) although only 1% juice content.

Asahi Point-Zero non-alcoholic beer taste drink This beer tasting drink is made by carbonating wort mixture from boiled malt and hops. No fermentation takes place, therefore there is no alcohol produced. It is available in a 350ml can and 334ml bottles. Following Kirin’s ‘Free’ product which was introduced in April of this year, Kirin increased its sales forecast for non-alcoholic product 2.5 times from 630,000 cases to 1.6 million.

Established in 1978, Beverage Japan is Japan’s leading trade beverage publication covering all aspects of the drinks industry and market in Japan and is published monthly by Japan Beverage Inc. The magazine is represented in Asia and Europe and by Exigo Marketing. For more information contact © beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

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Kaboom organic energy Kaboom Infinite Energy and Infinite Wellness Products are a proprietary blend of USDA certified organic juices with natural energy ingredients. Combining green tea, guarana and juice from mango, guava and oranges, the drinks are non carbonated and contain no high fructose corn syrup, synthetic caffeine, taurine or glucolanolactone.

Slazenger prices up Slazenger S1 sports drinks from Aimia Foods are now being sold in price marked packs for customers searching for value in drinks.

Low sugar Sambazon elixirs

Neal Haworth, Category Marketing Manager (Soft Drinks) at Aimia Foods, said: “Not only will the price point stand out in the chiller, but it will encourage sales from customers looking for great value.”

Containing just 70 calories per serving, Sambazon antioxidant Elixirs are organic revitalising beverages providing powerful antioxidants and 600% RDA vitamin C. Sweetened naturally with agave and infused with a blend of açaí, acerola, and the finest organic botanical extracts, they are designed specifically for female, health conscious consumers on the go.

Irn Bru heritage can AG Barr’s Irn Bru’s new heritage can features the logo design first introduced in 1947 when the spelling of Iron Brew was changed for the first time. The brand is adding over £4 million of sales growth to the soft drinks market in Scotland every year. In 2009 the brand is backed by a £12 million investment which includes national TV advertising and sponsorships of the SFL and RFL Super Leagues, with coverage on Sky Sports.

Icy head but no water “Tap into cool profits” is the suggestion from IMI Cornelius for its TwinIce system designed to enhance the drinks experience. Currently used on beer and cider this has applications for beverages in guaranteeing an iced drink with no added water.

Peela not from concentrate In line with the Navson ethos to promote an active and healthier lifestyle the company has unveiled its latest development in refreshment innovation, Peela NFC. Peela is a 100% pure not-fromconcentrate fruit juice without added water, added sugar or preservatives and has that ‘right from the grove’ taste as if it was home-made and freshly squeezed - thanks to latest filling technology. Peela NFC from launch is available in apple, orange and pear with new varieties in the pipeline.

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

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Botanical brewed Rose Lemonade

Sunland Fairtrade

Fentimans of North East England, known for its brewed beverages, and in particular its fiery ginger beer, has launched a rose lemonade. Available in 750ml take home format, along with the Ginger Beer and Dandelion & Burdock. The rose is sourced from the world famous Rose Valley in Kazaniak, Bulgaria and adds a rose blush to the drink. “We always aim to create drinks that are three dimensional meaning that the aroma, mouth feel and aftertaste all work together to provide a complex but refreshing and unique drink,” explained Managing Director Eldon Robson.

Makers of pure juices for over 25 years, Sunland has been supplying Fairtrade juice to many parts of Europe for years and has just launched this range into the UK. Being granted a Fairtrade licence by the UK Fairtrade Foundation underlines how the company puts farmers and the fair treatment of workers at the top of its list of priorities for better prices, decent working condtions and sustainability.

Calypso teams with World Land Trust The new Calypso Juicy Aid range has been developed in association with leading rainforest and wildlife conservation charity, the World Land Trust. Available in apple, citrus and berry varieties in 330ml fully sleeved bottles, Juicy Aid contains 58% pure fruit juices blended with 42% lightly sparkling natural mineral water, sourced from Calypso’s own natural springs. For each bottle sold, a donation will be made to the charity - every £50 donated to the Trust will buy one acre of threatened rainforest. Calypso and the Trust hope also to produce a schools resource pack.

Bravo immune health A co-development between Probi and Skanemejerier, a first of its kind probiotic juice has been launched onto the Swedish market. Called Bravo Friscus the drink is the result of several years of research. With proven effects on common colds, the drink has an apple juice base. The company sees the global immune market with estimated value of SEK 40 billion.

Coca-Cola España adds Minute Maid Naranja&Nada Following on from its successful Limon&Nada natural lemon drink, Coca-Cola España has now launched an orange version - ‘orange and nothing’ under the Minute Maid brand. Using similar witty graphics to the original lemon variant - which won once again this year in the 2009 beverage innovation awards for its new POS and Brand Activation (see Awards Showcase magazine) - the drink is designed to taste just as ‘grandmother used to make’ with just the right blend of natural ingredients and contemporary on pack graphics with superb shelf stand out.

Fusion of flavour The Fusion drinks dispenser from IMI Cornelius meets consumer demand for individual flavour mixes. Featuring 16 brands in a small bar top footprint, the opportunities for combinations are impressive.

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 70 - October 2009



Click here to subscribe Whey ahead Launching this October, US based EB Performance is entering the protein beverage category with Whey Juice. In Triple Fruit, Triple Tea and Triple AntiOx variants, the drinks contain 15g of whey protein isolate to help maintain and build new muscle mass. Also shown to aid weight management as it promotes satiety a feeling of fullness.

Juice with muscle Permanis Sdn Bhd, the official bottler and distributor of Pepsi in Malaysia, has added two fortified juices under the Tropicana Juice Plus brand. Malaysians are becoming more health conscious and Tropicana Juice Plus Calcium Boost and Antioxidant Boost offer a tempting blend of vitamins and minerals with a juice base. Permanis is running a contest called Tropicana ‘Live.Love.Life’, with car, TV and cash prizes.

New vitamin source for Sweden Until recently, Scandinavia’s functional drinks market had been hampered by strong laws against the addition of active ingredients to food and beverage products. Now the EU health claims regulation introduced in 2006 which, although restrictive for some countries, had positive implications for those countries where legislation was previously prohibitively strict, the functional beverage markets are blossoming in the Nordic regions. Available for around 18 months in Sweden, Vitamin Well AB’s vitamin enhanced water range has received tremendous response from consumers, and has seen continued strong growth. The four-strong line is now available in 5,000 outlets, compared to 1,000 at the start of the year. In 2008, the range comprised three variants: Everyday, greenapple with vitamins B, C and E, folic acid, biotin, zinc and magnesium; Defence, citrus elderberry with vitamins C and E, zinc, folic acid, elderberry extract and green tea; and Care, pink grapefruit flavoured with

vitamins B12, C and E, folic acid, biotin and lutein, as well as elderberry and pomegranate extracts. Two variants have been introduced in 2009, Focus, blackcurrant with vitamins B3, B5, B12 and C, magnesium, caffeine and L-theanine, and citrus green tea flavoured Recovery.

Pure Pro Shot American Body Building Products (ABB), a subsidiary of Optimum Nutrition, has introduced Pure Pro Shot. The shot is part of ABB’s high protein line and is aimed at bodybuilders and strength training athletes. The products are designed to offer specific benefits, namely ‘power & recovery’, ‘diet & energy’, ‘hiprotein nutrition’ and ‘better hydration’ with the tagline ‘You Train, We’ll do the Rest’. Pure Pro Shot offers a quick and easy way to consume protein - with 30g of whey protein isolate in a compact serving size of 251ml. Available in Fruit Punch and Sour Grape flavours, the beverage has concentrated protein, said to help develop muscle mass, with minimal fat (0.5g per bottle) and

calories (130 per bottle). It is made with triple filtered water and sweetened with sucralose. ABB advises that the shot can be consumed up to three times a day around workouts and/or between meals. ABB’s products are promoted at bodybuilding competitions and consumer expos across the US. ABB-branded products are available to purchase in gyms, fitness centres, independent natural product and speciality retail stores.

High juice energy Austrian energy drink producer, Rhino’s Energy Drink & Food has introduced a high juice energy drink to its range. Forecasting explosive growth in the energy juice sector, this drink provides the taste and power of cranberries with 27% cranberry content. The drink also features natural caffeine and guarana extract for a natural energy boost. In 250ml cans, through Rewe supermarkets, the drink plans to expand its current market of Germany into those markets where the original Rhino’s energy drink is available. © beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

14 PRODUCT NEWS Issue 70 - October 2009

Bev business

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News as it happens online every day

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fter nine years of trading, on 14 September, Zenith International Publishing became FoodBev Media. “We have simply moved beyond our print origins to a broader media world and the time has come to reflect that in our name,” commented FoodBev Media Chairman Richard Hall.

For daily news, industry opinion, interviews, innovation galleries and more, visit every day and if you would like to sign up for daily newsletters, bringing the industry’s top stories direct to your desktop, visit

“The new name stems from our rapidly growing online presence at,” added Group Editorial Director Bill Bruce.

Here is a round up of just some of the top stories featured on in the past month . . .



Radeberger buys Bionade

Australia bans energy drinks over caffeine levels

Germany’s largest privately owned brewery group, Radeberger, has bought a 70% stake in German organic soda drink maker Bionade - setting the stage for a move into international markets. Bionade founders Stephan and Peter Kowalsky will keep the remaining 30%.

According to the New South Wales Food Authority, more than three quarters of energy drinks on sale and available to children in Australia contain illegal levels of caffeine, with some breaking the law by 30%. Five of the eight drinks exceeding the legal limit by more than 30% have already been taken off the shelves

PepsiCo says it will form new bottling unit

GlaxoSmithKline (GSK) has signed a deal that will see Lucozade launched across China early next year. GSK and the trading arm of Uni-President China Holdings said there were also discussions about a range of ‘other opportunities’.

In anticipation of the previously announced mergers with its two largest bottlers - The Pepsi Bottling Group and PepsiAmericas PepsiCo has announced plans to form a new entity comprising the bottling businesses, effective upon closing of the mergers. The new unit will be called PepsiCo Bottling North America.

Suntory agrees to buy Orangina Suntory Holdings has agreed to acquire privately held European beverage maker Orangina Schweppes Group, as the Japanese beverage giant looks to embark on a major offensive in the global soft drinks market.

Kirin to take over Lion Nathan in $3 billion deal

Lucozade to be sold in China for the first time

The Bronx gets its own new soda Three native Bronxites are bringing their own flavour back to the Bronx, igniting people’s taste buds with the old-school flavour of fountain soda with Bronx Pop.

Obama says higher soft drink taxes worth exploring

Shareholders in Australia’s second largest brewer, Lion Nathan, have approved a $3 billion takeover by Japanese brewer Kirin, which will create Australia’s largest food and drinks group.

Move over beer and cigarettes. Sugary soft drinks could soon be the latest national indulgence to be hit with higher taxes. “I actually think it’s an idea that we should be exploring,” said President Barack Obama in a recent interview.


Three friends launch new energy drink

Video and Audio See video interviews and hear podcasts with Beneo-Palatinit, Vicap, Royal Straw, EnvirUp, Preshafood and more . . .


Enertia Beverage, a start-up company founded by three friends, has launched Vital Energy, which is being sold in convenience stores, delis, pizzerias and gas stations around Rochester, New York.


Read what our bloggers have to say about the latest fashion in handbags, sugar and soft drinks, swine flu, and the power of three.

Reports Access the latest industry reports including: Sports and energy drinks sales race to £1 billion mark; Stevia market to break $100 million barrier; and West European beer sales make sober reading.

Coca-Cola Hellenic opens new CHP plant Coca-Cola Hellenic has opened a new combined heat and power (CHP) plant at its bottling facility in Ploiesti, Romania. This is the first of 15 CHP plants which will be introduced in 12 countries, resulting in a 20% reduction of CO2 emissions across 80 beverage production plants. The plant was constructed in partnership with power development company ContourGlobal.

For more on any of these stories, visit © beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 70 - October 2009


Beverage awards 2009

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t a glittering gala dinner in Munich, Germany, on 15 September, attended by over 500 industry representives, the finalists and winners in the 2009 beverage innovation awards were announced. This year’s awards programme attracted over 340 entries from 40 countries in 24 categories, celebrating excellence and innovation in the international non-alcoholic drinks industry. The gala dinner - the biggest gathering ever seen in the industry - took place during Drinktec, the world’s largest drinks technology trade show. Representatives and members of awards partners UNESDA, the Union of European Beverages Associations, and WAFG, the German alcohol-free drinks association, were joined by members of other industry trade associations plus senior

managers from more than 100 businesses from over 40 countries. The awards gala dinner was introduced by FoodBev Media Chairman Richard Hall (left) WAFG President Dr Klaus Peter Stadler (right) and hosted by FoodBev Media Group Editorial Director Bill Bruce (above right) and beverage innovation magazine Managing Editor Claire Phoenix (overleaf). Bill Bruce commented: “The non-alcoholic drinks industry has delivered an impressive range of innovations and initiatives. While the development of new flavours and new packaging

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16 AWARDS Issue 70 - October 2009

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keeps the industry one step ahead of consumer demand, it is also increasingly demonstrating best practice in environmental responsibility.” The largest categories, with 39 entries each were ‘Best new functional drink’, and ‘Best labelling or decorative finish’ followed by ‘Best environmental initiative’ with 31 entries, highlighting current industry focus.

The evening began with a champagne reception, and an international concept dinner followed by the highlight a double screen presentation of all entrants and winners. The evening ended with entertainment and dancing to Sera Golding and the MiB Band until well past midnight. 24 category winners, finalists and participants celebrated in style.

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Best new juice or juice drink The winner: Preshafood

Finalists Finalists in the category were Fruity King of the Netherlands for Rijp (Ripe) a premium organic juice in a 1 litre screw cap carton, and Cott Beverages of the UK for Asda 100% sparkling apple and berries juice, packaged in 25cl slim can.

The Best new juice or juice drink category was won by Preshafood of Melbourne, Australia for its Preshafruit juice range which uses high pressure processing on fruit blends and single apple variants in unique triangular bottles. CEO Andrew Gibb received the award. For a full interview on the development of Preshfruit, turn to page 46.

“Fresh juice taste, colour and nutrition are all maintained.”

Highly commended South Korea’s OKF Corporation, for its all natural Aloe Vera King juice. See also article on page 31.

2009 beverage innovation awards online Visit for • videos of all entries, finalists and winners in each category • video highlights from the awards gala dinner • interviews with winners • Drinktec event gallery

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18 AWARDS Issue 70 - October 2009

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Best new adult or gourmet drink The winner: PepsiCo In early 2009, Pepsi-Cola North American Beverages introduced an all new premium cola to the US market - Pepsi Natural - presented in a specially designed glass bottle. It is made with all natural ingredients; lightly sparkling water, natural sugar and kola nut extract. The amber hued cola gets its colour from natural caramel and natural apple extract. Pepsi Natural offers “a smooth cola experience with few bubbles in the foam.”

Highly Commended The Rabenhorst Selection range of highest quality juices from Germany’s Haus Rabenhorst.

The overall presentation is clean, unapologetic, and a fresh take on an all natural soft drink. Jeff Jacket, Director of Marketing Pepsi International Nordics received the award.

Finalists Pimento from France is a sparkling ginger, tonic and red pepper drink with a fiery kick. Spirit of Georgia, from Coca-Cola GmbH, is a natural fermented drink with plant and herbal extracts in attractively embossed premium glass. Hopper from the UK’s Juice Brewery contains hops, malt, a sharp tang of fruit juice and pours with a beer-like aroma and foaming head. © beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 70 - October 2009


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Best new functional drink – including energy and sports The winner: Next Generation Waters

Best new functional drink category sponsored by

Next Generation Waters founder Art Massolo commented: “Out of the three categories in which we were finalists, winning the Best new functional drink means the most to our company. We attribute our accolade to using the best service providers in the industry. We used Stranger and Stranger Design in the UK to develop our bottle design, Amcor USA to implement the design into PET, Wild USA to perfect our functionality and flavours and The Workshop USA to design our labels and marketing materials.”

Highly commended PepsiCo in Norway for SoBe Pure Rush in berry apple and guanabana natural flavours and Big Shotz from Shotz Health - a nutrient fortified juice shot.

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Finalists Body lifestyle Lipton Linea from PepsiCo UK, organic Maca Loca from Vivadis, Optifit liquid breakfast from Aldi Stores and Mile High antioxidant grape, cherry and aloe vera juice drink for travellers from Mile High.

FoodBev com A world of food and drink

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Best new children's drink The winner: RDA Organic

RDA Organic’s Patrick O’Flaherty and Sandro de Marco commented: “When developing our new kids range - RDA Organic Sqqquishy and Squeeeezy - our goal was to develop the ultimate in taste, health, sustainability, convenience and of course making it fun for kids, which we believe has been recognised by the judges in achieving this fantastic accolade. “The award means a huge deal to our business as it is recognition for all the hard work from our team and underlines how our brand has an opportunity to achieve true global recognition. We still have many opportunities in our local market with Sqqquishy and Squeeezy as well as our juices, smoothies and functional drinks. We also plan to continue with our successful export strategy and develop new product ideas in different areas of the drinks sector.”

Finalists Austria’s AiQA intelligent water for kids - developed with Beneo Palatinit and Döhler; Happy Monkey fruit smoothies from the UK’s Good Natured; new purple carrot flavours for First Juice in a reusable sippy top container from US based First Juice; and Magic Potions all natural fruit juice drinks from Little Bird.

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22 AWARDS Issue 70 - October 2009

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Best new dairy drink The winner: Marks & Spencer

Part of an expanding range of delicious functional drinks from Marks & Spencer, this banana, date and oat smoothie with low fat probiotic yogurt contains Bifidobacterium which, when eaten in sufficient quantities, is shown to have a beneficial effect on gut health. It also contains Omega-3 to help maintain a healthy heart and calcium and vitamin D to support healthy bones. The award was collected by Richard Veit of Interbrand on behalf of Marks & Spencer.


Highly commended

Shaken Udder top notch milkshakes and Optifit liquid breakfast from Aldi, with probiotic bacteria.

Nurishment Extra from Enco Products is a vitamin enhanced nutritional boost for people on the go. In resealable 310ml bottles for children and adults.

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24 AWARDS Issue 70 - October 2009

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Best new packaged water The winner: Danish Bottling Company

Nornir Managing Director Bryan Tholstrup Nybo commented: “The 30/60 bottle is a new container for water. Our aim was to show a PET bottle with class to compete with premium glass bottles and with the Nornir bottle’s glasslike appearance I think we have achieved this. “We are now looking for distributors in much of Northern Europe and a handful of markets in Asia and the Middle East.”

Finalists Font D'Or Maximum from Grupo Vichy Catalan with blue transluscence and silver edged label. Sembrancher from Swiss company SEEMS with handwritten graphics and frosted matt finish. Premium water 9˚ from Belgium’s ABI. 9˚ is the optimum temperature to drink the water. Nine colours are available to match in with interior design and a limited edition range contains 23 carat gold flakes. © beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

26 AWARDS Issue 70 - October 2009

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Best new flavoured water The winner: Coca-Cola Hellenic Austria

Highly commended Ganic Water from Ganic Consumer Products, Germany. Frank van der Heijden, Commercial Director Coca-Cola Hellenic Austria commented: “The modern consumer wants drinks with natural ingredients but a full taste - such as our winning newcomer emotion blackberry|lime. We also offer limited editions - such as this summer’s emotion pomegranate and for winter, emotion plum|cinnamon.” Römerquelle Brand Manager Jessica Obst received the award.

Finalists Tate & Lyle Lotus blossom concept drink - Enrich with green tea and prebiotic fibre. Adelholzener Alpenquellen Active 02 mango and coffee and raspberry and coffee.

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Best newcomer brand or business The winner: Fruity King

Fruity King General Manager Frank Poppe commented: “The fruit lab helps consumers determine the taste they prefer, by using numbers on a scale from one to nine. This indicates the amount of sweetness, sourness and bitterness in each juice blend. This award is recognition for our new strategy since 2008 and will help bring further growth to our company. “Within our clearly defined mission ‘Enjoy life with nature’s best fruit’, we have developed brands for specific target groups. At present we have a clear three-brand strategy. We want to be the most preferred juice brand for specific consumer group needs: The fruit lab includes our premium brand juices and smoothies for lovers of excellent taste; Rijp is our premium organic and modern brand for the more health conscious consumers (see page 18); and Fruity King is our value for money brand, aimed at a broad target group. Our plans include two new concepts in 2010.”

Highly commended

Finalists Good Natured of the UK for its Happy Monkey UK natural fruit smoothies for kids, and Preshafood from Australia for its Preshafruit Juices.

AiQA intelligent water of Austria comprises AiQA sports drinks for men and women, AiQA Life functional waters and AiQA for kids - all formulated to meet targeted needs.

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28 AWARDS Issue 70 - October 2009

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Best new health initiative The winner: Coca-Cola Hellenic Hungary Coca-Cola Hellenic Bottling Company in Hungary won the Best new health initiative category for its Wake Your Body active lifestyle programme, designed to promote physical activity through sports events - to help combat obesity. Eva Buru and Eda Pogany commented: “Coca-Cola ‘Wake Your Body’ is a long-term, strategic CSR programme. Our commitment to promoting an active lifestyle. Our workplace programme is shared with many Hungarian companies via the Health, Nutrition and Physical Activity Platform. We offer our skills as part of a knowledge sharing Corporate Volunteer Programme.”

Finalists First Juice natural drinks for children; DSM tensVida which offers blood pressure control with dairy peptides; and Amita ‘Five a day’ campaign from Coca-Cola Hellenic in collaboration with the Greek Ministry of Development.

“Our commitment to promoting an active lifestyle.”

Highly commended Celsius Inc, for calorie burning, single serve, beverages; and Cott Beverages for Asda 100% sparkling fruit juice promoting five a day.

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Best new ingredient The winner: Aquanova AG Frank Behnam commented: “Several things come together here in a very positive way. NovaSOL BCS addresses the current topic of azo dyes replacement with natural colours. “This award gives a quality assurance in terms of industry recognition. We will continue to expand the natural ingredients, such as plant extracts and antioxidants, as actives in our NovaSOL formulas, and we also have plans to continuously enhance our carrier system.”

Finalists Netherlands based DSM for tensVida containing dairy peptides for blood pressure control; and Givaudan for its TasteSolutions Sweetness - for creating natural flavour solutions that enhance and balance sweetness profiles and is particularly useful in the development of low calorie beverages.

Highly commended Danico and Unistraw for Howaru probiotic straws which deliver probiotics at point of consumption without altering a drink’s taste; and Indena SpA’s Opextan olive fruit extract which helps prevent skin photo-ageing.

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30 AWARDS Issue 70 - October 2009

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Best activation/POS/print or online campaign The winner: Coca-Cola Spain Coca-Cola España Creative Excellence & Integrated Marketing Communication Manager Marta Fontcuberta commented: “Limon&Nada was also a finalist in the 2008 beverage innovation awards, no doubt because this graphic communication depicts the very simplicity and naturalness of the product you experience. The ‘limonize’ creative idea is also flexible and adaptable in context - such as for the long term development of the brand with the recent launch of Naranja&Nada.”

Finalists Highland Spring Water UK with Highland Spring Classic Movie Moments illustrating unconditional love; Next Generation Waters of the United States (see also Best new functional drink on page 20) with its ‘Change is in the bottle’ campaign; and Masafi from the United Arab Emirates with its ‘Fruitherapy’ campaign, emphasising the company's commitment to consumer health.

Highly commended Coca-Cola GmbH ran a highly organised campaign for the launch of Spirit of Georgia in Germany. Two million samples were given out and 393 million contacts were reached by the poster campaign and in store activations. © beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

32 AWARDS Issue 70 - October 2009

Juice with global appeal

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OKF Corporation celebrates commendation


ighly commended in the 2009 beverage innovation awards, in the Best new juice or juice drink category, OKF Corporation of South Korea is no stranger to winning awards across the globe. Its sparkling drink was selected for Taste '09 at Anuga. The company offers a vast array of beverages and is constantly updating in both development and packaging to keep pace with and ahead of consumer demand. Established in Korea in 1990, with plans for facilities in France, USA and California, formats include 50cl, 1.5 and 2 litre PET bottles, 24cl cans and glass bottles. The company has four plants and 12 production lines with the ability to offer PET, can and glass packaging. Production capacity is around 4 million bottles per day with shipping capacity of 1 million bottles per day. The company is committed to production of safe, healthy, great tasting product and supplies major retailers around the globe including Wal-Mart, Costco, Sam’s Tesco, Carrefour, Metro and Auchan. Certification includes HACCP, ISO, USDA, Organic, FDA and Halal meeting international standards. Health awareness has been a growth trend since the launch of OKF and the company has undertaken research and development taking into account consumer leanings towards more exotic fruits. “Our products are improved through constant research and innovation,“ explained Managing Director and owner Mr Richard Lee. The core healthy beverage range comprises Aloe Vera King ranging in format from 20cl to a new 2 litre format. This is

available in 19 flavours each containing organic cane sugar and suspended fruit pieces with many exotic flavours in the range such as guava, lychee, watermelon and tamarind alongside the more standard orange, pineapple, pear and strawberry.

Aloe Vera: health benefits Aloe Vera a member of the liliaceae family has long been known for its health benefits. As far back as 1500 BC, it is reported to have been used by Egyptians in treating burns. Its nutritional, anti inflammatory and antioxidant qualities are deemed to help intestinal digestion and blood circulation. The Aloe Science Council also maintains its ability to fight cancer, strengthen joints and recover from fatigue. OKF Corporation exports worldwide to 135 countries in Europe, USA and Asia and in a number of drinks categories. It has an aloe vera range, coconut, fruit juice, sparkling water, tea, energy,

noni juice and ginseng drinks, plus herbal waters, soy, vitamin and yogurt drinks, waters, carbonated, dairy and functional health drinks. A few specialist ranges include the Alcohol Doctor range and Organics. After 11 years in research and development, OKF finalised formulation of Alcohol Doctor - a drink designed to aid blood cholesterol and sugar levels via a blend of fruit and vegetable extracts. More than ten international patents have been taken out and it has won awards for its ability to reduce the effects of hangovers. It is now widely known that drinking green tea is beneficial to heart health. OKF produces its ready to drink baby leaf green tea from the Boseong region which is known for the quality of its leaves. Being rich in polyphenols, in particular epigallocatechin

gallate (ECCG) this powerful antioxidant ensures the drink not only tastes good but meets consumer needs for healthy beverages too. Chewing drinks are a speciality of the company - using either aloe vera or coconut gel. And through the company’s Life Long Programme new treatment drinks are being trialled for improved health worldwide, using natural and organic products.

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Best TV or cinema advertisement The winner: Tempo Beverages The Jump soft drinks brand from Israel’s Tempo, was relaunched with an advertisement featuring an animated kangaroo working out in the boxing ring Rocky style. After downing a bottle of Jump the roo is ready for action. A fun advertisement using the notorious Rocky music which raised awareness leaving Jump in big demand. Tempo is Israel’s largest brewer and second largest beverage company.

Finalists Closely contesting the spot were: Coca-Cola GmbH with Apollinaris Jazz catching human movements of jazz players as bubbles above the glasses in suspended animated form; Coca-Cola Iberia with Encounter a heart-rending dual tale shot in black and white with the voice of an old man witnessing his grand-daughter's just born baby - the theme being ‘life is just too short’; PepsiCo in the United States, for its award winning

Coca-Cola GmbH

Coca-Cola Iberia

‘Refresh Anthem’ featuring Will. i. am. and Bob Dylan with ‘May you stay forever young’ and iconic images celebrating generations past and present; and finally Coca-Cola Hellenic Cyprus with Lanitis for Shake a milk shake launched in five flavours as a lifestyle product. The advertisment was made using rotascope film techniques and includes the song which became a hit - ‘Shake your world.’

Coca-Cola Hellenic Cyprus

PepsiCo USA

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Best ethical initiative The winner: PepsiCo

Stephen Kehoe collected the award on behalf of PepsiCo for The PepsiCo Foundation which brings safe water via specific programmes to communities in India, China, Africa, Brazil and Bangladesh and has helped at least 1 million people affected by water shortages.

Finalists Hermann Pfanner Getränke for its Fairtrade Juice; and The Staging House for the Asda Dairy Bus.

Highly commended Coca-Cola Hellenic Italia for its Abruzzo earthquake relief efforts and employees donating one hour's salary to fund activities; and Sociedade Central de Cervejas e Bebidas for its Luso brand breast cancer appeal. Issue 70 - October 2009


Beverage awards 2009 Best environmental initiative The winner: Thonhauser - Smart Track

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Best environmental initiative category sponsored by

Marcus Mautner Markhof of Thonhauser commented: “The time is right for Smart Track; with decision makers caring more about the environment and about saving money. Our dry lubrication technology reduces water use by almost 100% and use of lubricant materials by 98%. The line is highly reliable thanks to an automated application system. This is a great honour for the team and motivates us to keep on developing smart and sustainable technologies. “We currently have more than 100 customers in Europe, Asia and the USA ‘running dry’ with our dry lubrication technology. Our goal is to develop further in these regions and expand further into areas where water saving is an issue for example in Africa.”

Finalists Frigoglass of Greece for its eco friendly Ice Cold Merchandisers; Log GmbH for developing PLA bottles using IBM and EBM technologies, and PepsiCo for its green plant in China.

Highly commended Coca-Cola Hellenic Romania for its ‘Adopt a river from spring to mouth’ campaign and PepsiCo for its Tropicana ‘Rescue the Rainforest’ campaign.

Special commendation Coca-Cola Hellenic received a specially commendation. The judging panel's citation read: “For an outstanding and sustainable contribution to water stewardship across an entire business - engaging with employees, communities, governments and NGOs to protect watersheds, raise public awareness and preserve water.” The company - a founding signatory of the CEO Water Mandate of the UN Global Compact responded: “Our ability to grow is directly related to the availability and quality of local water sources. Our integrated approach involves using water more efficiently in our operations and engaging in public-private partnerships to protect watersheds and raise awareness of their importance.” © beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

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Best design in PET The winner: Danish Bottling Company Brian Tholstrup Nybo explained: “Nornir is bottled in a slim, elegant and aesthetically designed 30/60 PET bottle with an alu or PET closure, thereby challenging the premium glass bottle segment. “The design of the bottle embodies the Nordic sense of simplicity and serenity and underlines its Nordic origin. Colours, closures and labels are selected in order to transfer the excellent quality of the water and to signify its superiority.” Issue 70 - October 2009


Beverage awards 2009

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Best design in PET (continued) Finalists The triangular bottle for Preshafruit was developed by VIP, the largest rigid packaging specialists in Australia; Next Generation Waters’ ‘weight training’ bottle was manufactured using Husky blow molds.

Highly commended The Battery bottle from Finland’s Synebrychoff.

Best PET technology The winner: Niagara Bottling

Best PET technology innovation category sponsored by

Andrew Peykoff of Niagara Bottling commented: “As a leader in lightweighting, our bottles set new standards. Our bottles look and feel great and have excellent top load and hoop strength. We have several on-going R&D projects which continue to push the lightweighting envelope in directions to save even more materials without compromising performance.”

Highly commended


The Coca-Cola Company, for PlantBottle.

Log GmbH for PET hot fill bottles and Sidel Blowing Services for Predis FmA.

Sidel Blowing Services

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38 AWARDS Issue 70 - October 2009

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Best bottle in glass The winner: Acque Minerali

Roberto Tondo of Acque Minerali commented: “Our Stille line bottle represents the union of Lurisia water’s exceptional qualities with world renowned ‘made in Italy’ design and this was recognised in this award. “A great synergy of Italy's best creative and technical minds, in this case Sottsass Associati and Guzzini, have achieved maximum premium expression for Lurisia Bolle and Stille.”

Highly commended Sembrancher Premium Swiss Water from SEEMS; and the new glass bottle for Costella from Uskok dd in Slovenia.

Finalists PepsiCo’s Pepsi Natural; and Font D’Or Maximum from Spain’s Grupo Vichy Catalan.

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Best can or alubottle The winner: Kian Joo Packaging

Kian Joo Packaging of Malaysia won for its smaller diameter can ends which save material and energy. As Jacky Benedetti commented: “Simple innovations are often most difficult to achieve but create the greatest value. Standardised 200D ends with neck down size can body offer a cost effective solution that eliminates the reduced panel concept. This is also a major contribution towards the environment as 1 tonne of aluminum is equivalent to 18 tonnes of CO2 emissions.”

Finalists Toyo Seikan Kaisha (TULC) of Japan has broken new boundaries with the RFID chip embedded in a can ring-pull - for ultimate product track and trace ability. Ball Packaging Europe has also achieved a long term goal with the resealable can end, shown here on the Monster Beverage can the first commercial use of this product.

Highly commended Boxal of France was highly commended for the finish and extremely high standard of graphic brand labelling achieved on its lightweight alubottle range for numerous prestigious customers around the globe.

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40 AWARDS Issue 70 - October 2009

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Best carton or pouch The winner: Ecolean Group

Ecolean Managing Director Peter L Nilsson commented: “We have won three awards in the last three months. The Ecolean Air Aseptic weighs just 14g - 40-50% of a conventional liquid food carton or bottle. It combines low environmental impact and low costs with high consumer convenience as the air filled handle makes it easy to pour. We chose a non chemical alternative for package sterilisation with separate filling. The material is a flexible multi-layered polymer film.” Louise Hobroh received the award.


Highly commended

Volpak of Spain for DUOpouch whereby products are mixed just before consumption and UK based Funkin Ltd for its Funkin Cocktail Mixers in stylish silver pouches with screw cap.

Dolphin Productions of the Netherlands for the Dolphin SmartPack.

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Best new closure The winner: SmartSeal

SmartSeal of Norway won for its SmartSeal Fizz closures - as the first cap manufacturer to develop a non-drip sports cap closure for single serve carbonated beverages. Something notoriously difficult to achieve. With a 28mm PCO neck finish and a flow rate of 20ml per second, the cap opens automatically when you drink and closes automatically when you stop ensuring that the release of carbonation is kept to a minimum and so the fizz stays in the beverage. The dust cap has a grip feature which makes it easy to open with one hand and the cap snaps into a full 180 open position. SmartSeal Fizz is made of recyclable materials.

“...the fizz stays in the beverage.”

Finalists Bericap's Transatlantiuqe closure for dispense of Monin premium syrups; Corvaglia of Italy for its lightweight 0.95g cap with lightweight neck finish reduced to 1.75g - saving over 2,000 tonnes of plastic; Seaquist Closures for its Original family of sports caps now extended to include a 30-25 high neck finish with SimpliSqueeze valve; and Vicap Systems of Switzerland which releases liquid or powder at point of consumption and adds value to bottled water.



Highly commended Elopak's semi transparent closure made for use on Lufthansa Airlines so that staff can quickly differentiate between open and unopened packs.

Seaquist Closures

Vicap Systems

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42 AWARDS Issue 70 - October 2009

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Best multi-pack or crate The winner: Elopak

Elopak has developed the Multipull system - a user friendly paperboard tray with a handle for convenient portability. A pre-cut allows for easy separation for consumption and the packs offer surface area for promotions while using just 32g materials. Elopak Communications Director Werner Basler and Market Unit Manager Brian Raastad commented: “The Multipull is easy to grab, transport and part for easy consumption of single serve cartons.”

Finalists RKW SE & Hartness International for the Grabpack - held together with shrinkable PE film. Coca-Cola GmbH for the branded returnable Apollinaris Crate.

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Best alternative packaging The winner: Lightweight Containers

KeyKeg, from Lightweight Containers BV, is a high tech, hygienic and innovative one way dispensing line. This elminates the need to transport and wash steel kegs, reducing the C02 footprint and improving the quality of the dispensed drinks. The product will stay fresh for more than four weeks. One way dispensing improves hygiene at outlets. The KeyKeg comes with a range of dispense cooling systems and can be connected to any existing dispense system for carbonated drinks using the worldwide universal KeyKeg coupler.

Highly commended

Finalists The Bag-in-Tube from Smurfitt Kappa which has been used to bag French wines.

RKW SE & Hartness International for its multi-pack Grabpack. The preformed web of printed shrinkable polyethylene film is pre-perforated to allow easy removal of the bottles and also provides increased area for branding and promotions.

Cubis from Cyprus is a square stackable beverage containeer with a corner flip top cap for hygienic use. Simplifying handling and logistics, retailers benefit from increased shelf value.

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Best labelling or decorative finishing The winner: Borojo Beverages

Best labelling or decorative finish category sponsored by

Eckhard Kallies of Stora Enso presented the award to John Russell of the American Beverages Association, who collected the award on behalf of Borojo Beverages who later commented: “Having just launched Borojo Organic Energy Drink, it is especially rewarding to know that our initial labelling efforts are spot on. We hope to replace canned, sugar-loaded energy drinks with 100% natural and organic Borojo, that quenches and revitalises without the crash.”

Highly commended Austria's Yxaiio GmbH for Yxaiio pheromones and Coca-Cola GB for hologram packs.



Love Limited Edition

CCL Label

Coca-Cola GmbH


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Best overall concept The winner: Preshafood


inner of the Best overall concept in the 2009 beverage innovation awards, Australia’s Preshafruit range of cold pressurised juices have contemporary triangular PET packaging with a just picked fresh taste. Claire Phoenix pressed Andrew Gibb for the whole juice.

Launched in August 2008, Preshafruit juices were developed with the assistance of scientists from Food Science Australia, a division of CSIRO. Preshafood is the first company in Australia to used HPP - high pressure, not heat - pasteurisation, to create its fruit juices and is the first company in the world

to make single variety juices such as Granny Smith and Pink Lady Apple using this method of production. New varieties in the current range include Valencia Orange, Apple and Lemon, and Apple and Pear. The company has most recently produced a blend of strawberry and apple and apple and passionfruit each with a delicious taste.

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46 AWARDS Issue 70 - October 2009

See the interview on video, at . . .

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Preshafruit lasts for up to 165 days and so retailers are happy to stock it “We are evangelists for this cold processing technology,” explained Andrew. “And we are particularly excited as these drinks have just been classified as ‘Raw Food’ as they have not been heat treated. The phrase Raw Food is currently a buzz word in the USA, so that means a lot to us. “We worked on the technology with the help of CSIRO - the Commonwealth

Science Industrial Research Organisation. Our logo represents the shapes of the bottles when stacked together (a bit like Trivial Pursuit wedges) and indicates an ice crystal showing how it is cold pressurised. “‘First mover wins’ is one of our mottos and we know we have a fantastic taste here which just keeps the consumer coming back for more. ‘Just give the consumers the facts and let them decide’ is what I say. We are confident in our quality and the figures are already looking great for the two Australian supermarket majors Coles and Woolworths, with the only potential problem being out of stocks but that’s a great problem to have and we can deal with it.

Unique triangular bottles Now available in 1,800 retail outlets, the packaging was designed by VIP - the largest rigid packaging specialists in Australia. We spoke with Darryl Black. “It’s a two stage process, with no orientation, we reheat the profile. It took some time to develop the triangular shape with considerable investment in tooling, but the result is unique. We are now developing a slimmer 250ml size for kids. The schools are looking for healthy drinks for kids and this fits the bill. We have a larger bottle in our plans too.”

“Too many companies use concentrate imports and then wonder why their drink doesn’t taste great. This is natural and so every batch is very slightly different, because we take Granny Smith apples for instance from different terroirs - much like selecting grapes for wine. ‘Less is more’ is another motto for us, less processing, less messing around with what nature gives us. Each bottle contains the juice of four apples - it’s a return to childhood with no gimmicks and of course no colours, flavours or preservatives. “But the best bit is that Preshafruit lasts for up to 165 days - that’s way more than many smoothies and means that retailers are much happier to stock it. Robert is our fruit expert. We crush, filter and clarify the drinks before they undergo pressure treatment in the bottles. “Many juice business are undercapitalised small businesses. This just goes to show what you can do with some investment and good marketing. Our design company Pidgeon is the edgiest in Australia. I am a marketeer by training

and was confident we were onto a winner because we underook the quantitative and qualitative research. “The juices are made using high pressure processing, by NC Hyperbaric, where they are subjected to pressures up to 6,000 bar. Any bacteria is inactivated by the pressure while fresh juice taste, colour and nutrition are all maintained. “The volatile flavour notes that distinguish apple variants are not cooked off and of course the fructose in the juice does not caramelise and go brown. The pressure does not crush the bottles because it is hydrostatic pressure (equal from all sides). It is an unforgiving technology. If you process good fruit it tastes fantastic, if your fruit is not up to it, there is nowhere to hide. “We are already exporting to Singapore, Hong Kong and Thailand with the US, Japan and Europe to commence shortly. Who knows where we go from here? “I can tell you my heart has been ticking faster since we won this award. So thank you, beverage innovation.”

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Liquid nutrition

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Appliance with credible science Nutraceuticals are big business in the beverage industry. R&D departments are consequently looking at ways to improve our physical and mental resilience to cope with our busier and longer lives. A good memory, beautiful skin, the ability to stay alert and yet calm, the opportunity to control weight and cholesterol levels, to maintain digestive, heart and joint health can all be aided by today’s functional drinks. This insight looks at the growth of functional ingredients such as Omega-3, fibre, vitamins, proteins and anthocyanins for a better understanding of liquid nutrition. New types of functional beverages such as fortified juice drinks, smoothies, fresh soups, energy shots, functional waters, probiotic yogurt drinks and vegetable milks are all becoming more common. And consumers are looking for scientific evidence that a product actually works.

The health claims dilemma The high rate of health claims refusals by the European Food Safety Authority (EFSA) derives from a lack of knowledge concerning the expectations of regulatory agencies. Food industries now have to provide solid scientific evidence to justify their claimed effects - both at a preclinical (animal studies) and clinical (human studies) level. On

the whole, agro-food industrials do not prepare well enough for this level of complexity and early enough in their R&D strategy. There is both a regulatory and scientific aspect to this phenomenon. French based company Naturalpha is offering advice on this at Food Ingredients Europe being held in November in Frankfurt.

Which health claims apply to Novel Foods? Novel foods are foods and food ingredients that have not been used for human consumption to a significant degree within the Community before 15 May 1997. Companies that want to place a novel

food on the EU market need to submit their application in accordance with Commission Recommendation 97/618/ EC concerning the scientific information plus the safety assessment report required.

Naturalpha launches Clinical Nutrition Centre (CNCN) Since agrofood industrials and functional ingredients producers have growing needs to develop their products, especially regarding proof of effect in humans, Naturalpha have created a Clinical Nutrition Centre. The centre is dedicated to clinical trials in nutrition with volunteers from a regional population with specific nutritional needs (the Nord-Pas de Calais region in the north of France has the highest prevalence of overweight, obesity, diabetes and more globally cardiometabolic disorders in France). Besides the international offer in clinical studies, there is also a real desire from Naturalpha to impact on the nutritional practices of the regional population.

Naturalpha’s Clinical Nutrition Centre is located in a major hospital in Lille, with 250m2

facilities offering investigation, consultation, preparation and product storage. A new web

portal NutrialphaEurope is being launched in English this autumn including a regulatory database.

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48 INSIGHT Issue 70 - October 2009

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Immune Defence Drinks ingredient star anise is now ‘sold out’ and currently not available on a global basis. If you think you’ve contracted Swine Flu, government advice is to stay at home and drink plenty of fluids. But which fluids are going to do you the most good?

Managing Editor of beverage innovation magazine Claire Phoenix reported recently on on immune defence drinks. There’s been a noticeable rise of immune defence drinks in recent months, as highlighted by the vitamin rich and enhanced juice drinks in our recent article on ‘the antioxidant phenomenon’ and with the spread of Swine Flu - I hear that the

Among the awards entries are quite a few with a mission to aid health. One Healthy Habit, BeneVia and Together Health, Mona Vie and Big Shotz have also featured in recent issues of beverage innovation magazine. Of course, the body expends excess vitamins daily so this is no long term fix but the move

towards general health drinks is noticeable and consumers appreciate the ‘added value’ offered by many health drinks with immune support and anti-ageing ingredients. Almost every week there seems to be another study proving the beneficial effects of all sorts of everyday drinks from tea and coffee to wine and superfuits. Of course today’s consumer is informed and sceptical and few will be impressed by ‘cure all’ tonics. However, with an increase in scientific trials and more stringent controls on labelling, consumers can be more confident that claims have been substantiated.

Developed with nutritionists and physicians Cellnique from US based Cell-Nique is a range of nine flavours, each described as a ‘protein packed meal in a bottle loaded with 31 superfoods to nourish, cleanse and revitalise the body’.

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Liquid nutrition

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Appliance with credible science

Minimal levels of Omega-3 DHA - for brain, heart and eye health Fi Europe 2009 will highlight potential for food and drink manufacturers using DHA. New research has again underscored the benefits of DHA for brain and heart health, and landmark EFSA recommendations will help accelerate demand for DHA-containing products, which is already expected to grow at over 20% for the next five years. A new study using algaederived life’sDHA, presented at the recent International Conference on Alzheimer’s Disease (ICAD) in Vienna, tested DHA in healthy adults to see its effect on ‘age-related cognitive decline’. Karin Yurko-Mauro, PhD, the study leader, reported, “healthy people with memory complaints who took algal DHA capsules for six months had almost double the reduction in errors on a test that

measures learning and memory performance versus those who took a placebo. The benefit is roughly equivalent to having the learning and memory skills of someone three years younger.” Research also suggests DHA may help maintain cardiovascular health and, for the first time, a European-wide recommended daily intake of 250mg per day for long chain Omega-3 fatty acids was proposed by the European Food Safety Authority on this basis. While the exact level of Omega-3s needed for optimal health remains under consideration, the EFSA proposal will establish minimum levels acceptable for inclusion in food products to make specific labelling claims.

Sipal organic concentrates Sipal Partners specialise in organic concentrates. The range of products is based on cereal syrups (rice, corn, malted barley, spelt), glucose and glucosefructose syrups (wheat, manioc), fructose syrup (wheat), starch and gluten (wheat) and fruit juice concentrates (dates, figs, prunes). The variety of the range makes it suitable for many different uses (sweeteners, bulking agent, coatings, natural colour, cereal flavours and the company specialises in crystallisation prevention, crispness and fat replacers in all agri-food sectors: biscuits, drinks, breakfast foods,

cereal bars, confectionery, yoghurts, fruit preparations, ice creams, baby food, sauces. The cereal syrups from the Sipal range are made from whole grains and require no refining process ensuring maximum preservation of the nutrients, colour and taste of the cereals. Sipal production satisfies ISO 22000 and ISO 9001 requirements. Sipal Partners products have the following certifications: EU, NOP, Kosher, GMO-free and gluten-free. You can visit Sipal at FIE in Frankfurt from 17-19 November in Hall 9E stand 3015.

Bodes well for health Bode from nutrition drinks specialists Hydro One offers a Heart Health açaí berry drink containing grape seed and green tea extract with the superfruit açaí containing effective plant sterols. Bode’s Joint Health drink contains a day’s supply of glucosamine (1500 mg) and chondroitin sulphate (1200mg) along with grape seed extract, plus vitamins D and E. It also comes in a hibiscus variant. Other drinks in the range aid nutrition, are nutrient rich for expectant mothers, with 3 RevD formulations currently patent pending.

Marine Peptides for skin health Copalis has announced the results of a recently completed clinical study on its marine peptide Collactive. Peptides have stimulated great interest in the last few years because of their ability to deliver a message that regulates specific cell functions. It is now proven that collactive, a combination of marine collagen and elastin peptides,

has an anti-ageing effect when orally administered.

Heart Health drinks Asantae’s new HeartShot powder drinks contain a blend of conjugated linoleic acid,

antioxidants and Omega-3 EPA. Said to help prevent the risk factors associated with heart disease, cancer and arthritis, it is a good alternative for those who want the benefits of Omega-3 without eating fish. In orange creamsicle and very berry flavours it is available in the USA.

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50 INSIGHT Issue 70 - October 2009

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Beetroot improves stamina: trials James White Drinks is launching its organic beetroot juice Beet It into the functional sports drink market, following news it can boost sporting performance. Sales of Beet It soared after research from the University of Exeter revealed drinking beetroot juice before exercising can improve sporting stamina by 16%. The research, published in the Journal of Applied Physiology, showed how the nitrate contained in beetroot juice leads to a reduction in oxygen uptake, making exercise less tiring. Now single-serve 25cl PET bottles of Beet It will be marketed at sports clubs and fitness centres, as well as larger multiples. The repositioning of the purepressed juice will coincide with an integrated marketing campaign, based around a core health message aimed at sports men and women. James White’s MD Lawrence Mallinson said: “This research demonstrates that beetroot juice and other nitrate based drinks have the potential to be the most effective functional drinks on the market. Drinking it significantly increases stamina if taken immediately before high intensity physical activity. While sports drinks traditionally rely on glucose as a stimulant or water for rehydration, beetroot juice can effectively raise oxygen’s availability - which has always been considered a limiting constraint that little could be done about,” he added.

Paula Radcliffe’s former physiologist, the top UK sports scientist Professor Andy Jones, was the leader of the team carrying out the research. He said: “Our study showed that nitrate-rich food can increase exercise endurance. We were amazed by the effects of beetroot juice on oxygen uptake because these effects cannot be achieved by any other known means, including training.” The value share of FSDs within the total global soft drinks market is also set to increase, from a predicted 9% in 2009 to 10.3% in 2014, with share being taken from more traditional products, such as carbonated soft drinks, he added. It is the second significant medical endorsement of the juice’s benefits. Sales rose last year following research by Barts and the London Hospital finding that drinking beetroot juice could lower blood pressure. The research team using Beet IT, conducted their study with eight men aged between 19 and 38. They were given 500ml per day of organic beetroot juice for six consecutive days before completing a series of tests, involving cycling on an exercise bike. On another occasion, they were given a placebo of blackcurrant cordial for six consecutive days before completing the same cycling tests.

Prebiotic fibre drinks The launch of soft drinks with fibres and which carry a digestive health claim more than doubled between 2006 and 2007 on a global basis with an even higher percentage recently. Tate & Lyle uses innovative technology to transform corn and sugar into value added ingredients for customers in the food and beverage industries. In July 2007 Tate & Lyle announced the launch of Promitor soluble corn fibre offering manufacturers the chance to help consumers boost their fibre intake. It can be used to replace traditional sweeteners such as liquid and dry corn sweeteners, sucrose and sugar alcohols. And at only 2kcal/g it can be used to reduce calories while still having the texture and body imparted from nutritive sweeteners. It can be used in clear and opaque beverages with exceptional clarity, low viscosity and process stability. This soluble gluco fibre Promitor has been used in the creation of multi fruit drink Enrich a 50% juice beverage which is high in prebiotic fibre and made using Splenda sucralose - resulting in a symbiotic beverage with significantly lower calories than comparable products.

The key characteristics of Splenda sucralose are good sweetness quality, shelf and process stable even at low pH, sugar heritage and consumer friendly label appeal, non calorific and kind to teeth, readily soluble and easy to use. Tate & Lyle’s Sweetener Optimization division provides guidance to food and beverage manufacturers on sweetener blending in regular products both non diet and light without affecting their flavour profile and appearance with a positive impact on the nutritional value. Products have to reach a 30% calorie reduction in the EU. This involves understanding consumer pereceptions of sweetener blends and helps companies in how to best position sweetener blended products and communicate the benefits. By blending a variety of nutritive and non nutritive sweeteners a company can optimise, flavour, nutrition and cost. By using a blend of various sweeteners and acids it is possible to balance sweetness and tartness for optimal flavour.

As well as cycling for longer, the beetroot juice group had lower resting blood pressure.

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What’s new in ingredients

Up to 30% sugar reduction with Kerry’ s clean dec sweetener in favour of traditional diet drinks. This helps replace sucrose with a clean tasting alternative that fulfils consumer flavour expectations. Also on show at FIE will be Kerry’s Mastertaste Natural Apple Collection. Kerry Ingredients is to introduce its fmt - flavour modulation technology - a natural sweetness enhancement, at FiEurope this November. This technology allows for up to 30% sugar reduction with a clean taste and clean label declaration. Consumers are now opting for the ‘healthier for you’ options

Designed for application in a wide variety of beverage and sweet dessert products, these flavours comprise a range of distinctive and authentic varietal type apple flavour profiles. The apple flavours are completely clear in application and cost effective to use, as only a low dosage is required.

GHI launches new site The Global Harmonization Initiative (GHI), a network of scientific organisations and individual scientists working together to promote harmonisation of global food safety regulations and legislation, has a new website. Members and visitors will find it easier to navigate, with more accessible membership enrollment forms and meeting details. The initiative is supported by scientifically independent organisations across the world, and GHI offers no-fee Individual Scientist Memberships to professionals in food science and technology.

Smart enzymes For apple juice processors looking to increase output, DSM Food Specialties’ Smart Concept features enzymes that work in synergy for optimum application. The Smart Concept comprises three key ingredients - Rapidase Smart, Rapidase Smart Clear and Rapidase Optiflux. Rapidase Intense amplifies extraction of colours, aroma and polyphenols.

BASF and PURAC partner for succinic acid production BASF Future Business and PURAC have formed a partnership in the technology development and application of biobased succinic acid. Using a fully equipped fermentation and down stream purification plant the

partners will produce succinic acid on industrial scale using a highly innovative route on the basis of renewable substrate. In addition, the greenhouse gas CO2 will be used as a raw material and fixed during the highly efficient fermentation

Growth in personalised nutrition Fortitech Europe will showcase samples during FIE 2009 that demonstrate the company’s ability to fortify virtually any product application with nutrients that target specific health concerns. Samples will include a Brain Tonic, Nutri-cosmetic Licorice and Immunity Boosting Ice Cream.

World Initiative for Nutrition (WIN) - is Fortitech’s mission to partner with groups dedicated to global malnutrition, which affects over two billion people in the socioeconomic pyramid. Fortitech premixes integrate functional ingredients from a selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals used in a variety of applications. The company’s expertise resides in formulation, focusing on delivering three key elements of successful premixes: they do not affect taste, stability and texture of the finished product.

process, contributing further to sustainable development.

saltiness, bitterness and acidity.

Succinic acid is created as a by product of the fermentation of sugar. It lends itself to fermented beverages such as wine and beer providing a taste that is a combination of

Furthermore, low cost succinic acid has potential as a platform chemical and so will be competitive for a wide variety of novel applications.

Clear winners with ISP Global Technologies ISP Global Technologies offers formulation of very clear beverages with very clean ISP technologies. ISP is committed to the clarity of beers, wines, and beverages. Its ‘Perfect Stabilisation System’ ensures that manufacturers gain from efficiencies across the manufacturing process, from selecting the right ISP Polyclar stabiliser to optimum dosage rates to time-saving mixing technologies.

For beer, ISP’s brewmaster technicians visit breweries with a ‘portable beer lab’ - the compact ISP Hazetester - to help optimise stabilisation based on a beer’s unique profile. It is also possible to rent the ISP Hazetester to conduct beer analyses. ISP now offers new low-dust granular Polyclar stabilisers and unparalleled service, following decades of experience in beverage stabilisation.

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52 NEWS Issue 70 - October 2009

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Naturex and Natraceutical Group sign ingredients activity merger Spanish multinational Natraceutical Group and French multinational Naturex have formalised a merger of their ingredient activities, by means of the integration of Natraceutical’s Ingredients Division into Naturex. The new company will have a balanced geographical presence between Europe (50% of the

Food labelling issues update As well as the proposed EU regulation on food information for consumers, the FSA has instigated surveys on ‘Country of Origin’ labelling and nutrition information on small packs. Meanwhile, the UK Department of Health has commissioned research on the voluntary labelling of alcoholic drinks. To help companies assess the ramifications of the findings of these surveys, a seminar is being held at Campden BRI on 3 December 2009.

combined proforma turnover) and the USA (34%). Once the merger is complete, Naturex will have production sites in Europe (France, Italy, Spain, Switzerland and the United Kingdom), the USA, Morocco, Australia and Brazil and sales offices in USA, Europe and Asia.

Freeze dried açaí berry Pulpastore, the Anglo-Brazilian company which specialises in 100% pure and fairtrade natural fruit products from Brazil, with a focus on açaí has been taken over by Richard Henry Consulting. Açaí berries contain antioxidants, high levels of Omega-6 and 9 fatty acids, dietary fibres, amino acids, and minerals - iron, magnesium, potassium, and calcium. Pulpastore stocks freeze dried açaí berry in 90g tubs and 250, 500g and 1kg alufoil sealed bags as well as açaí berry green tea and açaí capsules.

Brenntag purchases glucose syrup business Brenntag UK Ltd, part of the Brenntag Group, has announced the purchase of the goodwill relating to the Packed Glucose Syrup business in the UK from Cargill plc. The agreement includes the supply of all grades of glucose syrup in packs to UK customers. For many years Brenntag has operated a toll packaging and distribution arrangement for Issue 70 - October 2009

Cargill from the Trafford Park facility, whilst also acting as an official distributor of the C* range of Glucose Syrups. For Brenntag, the acquisition of this business represents an important further step into a growing market sector. In addition, Brenntag has signed a long-term supply agreement with Cargill to ensure continuity of supply.


Premium sleeving

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Triple S – Super Stretch Sleeving for optimal brand presentation

CCL Label Auto-Sleeve has developed new stretch sleeving technology which takes PET packaging to a new level - with lower costs and lower carbon footprint - the look is sleek, smart and notably contemporary. beverage innovation uncovers the latest moves in premium branding. CCL Industries Inc is a world leader in specialty packaging and labelling solutions for the consumer products and healthcare industries. The company manufactures pressure sensitive, shrink sleeve and in-mould labels, aluminum containers and plastic tubes, providing specialty packaging solutions to global producers of consumer brands in the home and personal care, healthcare and specialty food and beverage sectors. With headquarters in Toronto, Canada, CCL Industries employs approximately 5,400 people and operates 57 production facilities in North America, Europe, Latin America, Asia and Australia.

For over 50 years customers from Coca-Cola, Danone, GlaxoSmithKline and Nestlé, to Gerolsteiner and PepsiCo have turned to CCL for novel solutions that can move products off the store shelves quickly, cost effectively and with eye-catching consumer appeal. This is what CCL Industries does best, and in a highly competitive marketplace it is a defining strength to have.

Case study For some time now, GlaxoSmithKline has been a pioneer in that it is the first company worldwide to use an exciting new labelling technology developed by CCL Label AutoSleeve at its Austrian plant situated in Voelkermarkt. The new technology is a traditional stretch sleeve with a difference. Instead of being limited to containers with parallel or slightly curved label panels, CCL Label’s newly developed Super Stretch Sleeve (or Triple S) will

allow them to apply sleeves to bottles which previously could only be labelled with shrink sleeves. Capable of handling in excess of 50% stretch, the range of containers which can be labelled using stretch sleeves has suddenly opened up. Depending on the configuration of the container and the required sleeve height, application speeds of 25,000 to 30,000 bph are attainable on the CCL designed and built Triple S 120 applicator. The Triple S 120 has a twin film feed allowing the machine to

Standard Modified Triple S Stretch-Sleeve Stretch-Sleeve Stretch-Sleeve

Shrink Sleeve

The company’s extensive capabilities give customers a range of options for enhancing brand image, security and functionality. 8-10%

For more information, visit




Types of Stretch Sleeves

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54 ADVERTORIAL Issue 70 - October 2009

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Another advantage of the system is that the Triple S 120 can also be used to apply Standard Stretch (up to 10% elasticity) and Modified Stretch (up to 20% elasticity). The high elasticity of the Triple S film, coupled with recently developed stretchable inks applied on a 12 colour press means that Triple S applications would typically use 30% less material than a comparable shrink sleeve.

Shrink sleeves

18 16

g CO2-equivalent per sleeve

maintain a level of efficiency while one roll of sleeves is being changed and Triple S Technology means that no expensive heat tunnel is required, thereby eliminating an energy-consuming operation from the labelling process.

14 12 10 8 6 4 2 0

Shrink Sleeve Production phase

Triple S Sleeve

Waste and recovery phase

Total carbon footprint

The Shrink Sleeve has a Carbon Footprint of 17.9g CO2-equivalents and the Triple S Super Stretch Sleeve of 4.6g CO2-equivalents.

20-55% stretch

Triple S - carbon footprint per sleeve

Triple S

on a like for like basis. The project began on GSK’s Lucozade Sport 500ml bottle over a year ago and has now advanced to a point where an entire production line is entirely dedicated to Triple S sleeves.

The project was timed to coincide with the launch of the ‘Masterbrand’ identity artwork which saw Lucozade Sport convert from a short label to a contoured sleeve offering increased bottle coverage.

Triple S 120 applicator 108 x 188 mm 40.6 cm2

68 x 207 mm 28.15 cm2

Triple S Super Stretch Sleeves save over 31% of material When the environmental footprints of both Triple S and other labelling types (Shrink, OPP wraparound and RoSo) are compared, Triple S comes out on top by a clear margin. The combination of lower material

requirements, no solvents for sealing and no need for shrink tunnels, means that the advantages of Triple S are not only environmental but economical in that the on-bottle cost is some 30% less than shrink

Modified stretch sleeves - the easiest solution on a contoured bottle

The Triple S 120 fully automatic rotary application machine can operate at 30,000 bph and is capable of applying Stretch Sleeves with the same appearance as Shrink Sleeve and OPP RoSo products. The Triple S applicator allows manufacturers to apply sleeves to bottles which previously could only be labelled with shrink sleeves.

• Twin film feed eliminates sleeve change downtime • No expensive heat tunnel required - reducing energy consumption • Application on filled or empty bottles with up to 35% variation on bottle diameter • Sleeves are pre-perforated eliminating knife-cutting • Quick change modular sleeve stretching stations

Application speeds of 30,000 bph can be achieved on the CCL Label designed and built Triple S 120 applicator

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Caps and closures

Page 58

Page 62

Tetra Pak packaging solutions

Corvaglia’s lightweight and linerless caps plus the aseptic SensoCap

Page 59 SmartSeal Alpla agreement

Page 64

Page 60

Bericap’s SuperShorty, Borealis BorPure and Husky’s HyCAP system

Vicap and MicroMobility dispensing caps Seaquist sports caps and Shikoku Kakoki carton caps

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Page 65 Silgan White Cap, Lightco instant mixer and Crazy Can flip domes

Caps and closures are critical in beverages - form and functionality are changing fast as manufacturers look for differentiation and consumers look for easy grip and easy drink caps to match up to today’s variety of packaging. Spill proof or functional ingredient delivery, carton flip tops, pouch pack, screw caps and short neck sports caps - the choice is wide. Premium products, lightweighting and every day caps with everyday pricing the consumer wants it all. And luckily this industry can deliver. Claire Phoenix lifts the lid.

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Caps and closures

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Latest carton closures - convenient and cost efficient by Riccardo Vellani, Manager, Openings & Closures, Tetra Pak Packaging Solutions with manufacturers’ need for competitive, cost efficient solutions is a challenge.

See cap, feel cap, hear cap Drink producers and consumers want the guarantee that a product is safe and so demand for tamper evident caps in the marketplace has increased. Tetra Pak’s research and development teams concentrate on three senses when designing new tamper evidence features - feeling, seeing and hearing - and work on the basis that every device should use at least two senses. It is particularly important to meet at least two senses in order to cater for customers with disabilities, as people who are deaf or blind are unable to detect a purely audible or visual indicator. When Tetra Pak first put caps and closures on to its cartons it used a removable membrane under the cap to show if a carton had been opened. However, there is a move towards one step opening to increase convenience - removing the need to unscrew the cap and then peel off a film. Tetra Pak provides the largest range of caps and closures available for both aseptic and chilled packages. Our range includes everything from reclosable to resealable caps and about 20 different closures. Caps and closures are also a vital part of our R&D operations as they play a key role in ensuring consumer convenience and product quality and safety. They are developed principally at our two main R&D sites in Lund, Sweden, and Modena, Italy. Established in July 2007, our Consumer Concepts Lab in Modena is the latest Tetra Pak’s

research and innovation facility. Research is conducted in two areas - one that simulates a retail store, with products displayed on both refrigerated and ambient shelving, the other a home kitchen setting with a refrigerator, sink and table and chairs. Specialists and designers in an adjacent control room observe how consumers actually interact with packaged beverage products. For instance, looking at the errors consumers make as they try to open, use and reclose a particular package. Matching demand for increasing convenience and functionality

In December 2007, Tetra Pak launched the Tetra Top Eifel 038, an easy to open cap for the Tetra Top package - a one step opening with tamper evidence built into the cap. This means we have removed the need to peel a separate tamper film, which some people can find difficult. The 38mm cap opening keeps its contents safe, is easy to reseal and is ideal for chilled dairy and juice products.

StreamCap is one of the most popular closures and is available across the whole range of Tetra Pak products, including the Tetra Gemina Aseptic and Tetra Prisma Aseptic. The cap is a screw cap, which can be opened in a single operation by the consumer and becomes extremely tight when closed. The closure system also includes a tamper ring to act as evidence to indicate when it has been opened. The benefit of this system is that the application of the StreamCap does not require a PullTab Unit to be fitted to the filling machine. Building on the success of the first generation of Tetra Pak reclosable screw caps for ambient carton packages, Tetra Pak is working on second generation versions of two of its most advanced caps: the pre-applied direct injection molded LightCap, the lowest cost solution for aseptic packaging and the post-applied StreamCap.

Tetra Pak offerings also include the TwistCap barrier, a double tamper evidence with an audible safety 'click' and a ring pull. This solution is available for the Tetra Rex family of cartons. The

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58 SPECIAL REPORT Issue 70 - October 2009

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When introduced in 2010, the new screw caps will offer substantial benefits for both consumers and beverage makers. For consumers, the second generation caps will provide quick and easy opening and closing and excellent pouring and drinking characteristics. The pouring area of the new generation of pre-applied closures for aseptic packages, for example, will be up to 50% larger, with a diameter of about 30mm to improve pouring and drinking. Likewise, the pouring area of the next generation of post-applied openings will be around 25% larger than its predecessor. The next generation of screw caps will also help beverage manufacturers to reduce their system costs by reducing the amount of plastic required for each cap, reducing production cycle time and by enhancing system robustness to reduce downtime. For example, the new post-applied closures will contain

15% less plastic compared to the current generation. Both second generation pre-applied and post-applied caps will be compatible with the new Tetra Pak A3 iLine platforms.

Our global ethnographic research continues to deepen our consumer understanding to help us with product innovation in the area of caps and closures. For example, in June 2009 we

globally launched the Tetra Brik Edge, the packaging solution for chilled liquid dairy products designed for consumers of all ages. The carton comes with the 34mm diameter SimplyTwist screw cap, which requires a low opening force and so is easy to open, pour and reseal. What’s special about this product is that the angled top makes it easier to grip the cap, there is more space for the hand and fingers and, when pouring, the carton doesn’t need to be lifted high. This means that users with arthritis or hand injuries find it easy to handle. The combination of the angled top shape and the SimplyTwist screw cap make the Tetra Brik Edge so user friendly that is has been endorsed by the Swedish Rheumatic Association, as ‘Package of the Year’. We are constantly testing our product offerings and as a leader in packaging technologies, another breakthrough innovation in caps and closures is likely to be just around the corner.

Active closure agreement Norway’s SmartSeal and Austria’s Alpla have signed a long term co-operation agreement on active beverage closures. The two companies, specialising in beverage closures, have signed a long term agreement that covers manufacture of the patented SmartSeal Flex range of closures. This provides spill control and increased user convenience in the growing market of on-the-go consumption.

Walter Knes and Jan Skoglund The SmartSeal Flex family of closures are unique in their functionality and design, with an automatically activated valve as the main feature.

“This agreement allows us to offer to our customers manufacturing capacity from one of the leading manufacturers in the business," explains CEO of SmartSeal, Jan Skoglund. “Working with Alpla puts SmartSeal in a premium position and enables us to manufacture locally when introducing the SmartSeal Flex range of closures to the market.”

innovation in the closure market in recent years,” explained Walter Knes, Business Unit Manager of Alpla. “Alpla can bring this innovative product to market in a relatively short time with local manufacturing around the globe.”

“The SmartSeal Flex active closure, is the most interesting

The agreement between Alpla and SmartSeal covers

manufacturing around the world. Founded in 2001 SmartSeal has seven employees developing and selling innovative beverage closures. Austria’s Alpla founded in 1955 and known for manufacture of preforms, caps and bottles has 120 factories with a global presence and 10,000 employees.

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Caps and closures

Ex-Cap makes recycling easier

Seaquist Closures focus on the Original Focus at Drinktec for Seaquist was on the range of ’Original’ sports closures, on the market in 28mm and 30-25 neck sizes, with other formats under development. A portfolio of custom closures for beverage and syrups was also on show. Fruit of over 30 years of experience in hinge and dispensing technology, the Original

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is a benchmark for design and performance in sports closures, as shown by the growing number of successful products on the market. The Original is available with the SimpliSqueeze beverage valve. This valve has been specially developed for Seaquist Closures in a different density silicone which enables it to be sorted in the float tanks used in PET recycling.

Shikoku Kakoki of Japan has been hard at work in R&D looking at ways to improve caps for cartons. The Ex-Cap, a post applied cap for aseptic roll fed, is designed to provide stable pouring with less spitting and pulsing motion by having holes in the spout below the carton mouth to prevent glugging.

has stable operation with high production rates - servo motor driven for continuous operation. This innovative external cap is easy to detach for disposal and yet simple to apply.

To enable easier recycling it is easy to separate between burnable and non burnable products at disposal. It also contributes to enhanced line efficiency with a pull tab seal. Post applied caps are also available for gable top cartons. A newly developed external cap applicator for brick cartons

Vicap adds ingredients with a push

René Wilhelm of Switzerland’s Vicap Systems is a designer by profession and has patented his revolutionary dispensing cap. Partnered with Alpla, which has 120 factories in 34 countries and employs 10,000 people. Haco is the company’s partner for developing and packaging the liquid and powder based flavours and vitamins. All products are certified in compliance with food regulations and international recognition via the Global Food Safety Initiative.

wishing to establish their own private label in sports drinks, children’s drinks, diet drinks and flavoured wellness drinks. Bottles and water can be supplied along with promotional packaging and flavour development. Instead of carrying bottles home, René sees the customers of the future simply buying lightweight Vicaps. These can be screwed onto a bottle of water. “Push and pull and in seconds the drink is ready for consumption.” Cooler manufacturers and water bottlers can purchase the filled Vicaps ready for sale with their water. There is an option to operate as a licensee, or test out local markets with Vicap sampling.

Vicap offers design and packaging to manufacturers

See video on:

MicroMobility offers flavour or gum in the cap

Swiss trend setting company MicroMobility has developed a cap to allow the consumer to change water into a flavoured or vitamin drink. The Supercap with contents, or potentially chewing gum as above, takes up just one SKU in the supermarket while offering, for instance, a yellow SuperCap for a winter vitamin C drink, and white SuperCap for the gum plus drink.

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Caps and closures

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Corvaglia offers lightweight caps with automatic energy savings Tell me about your products what is your most popular line?

Questions for Mr Romeo Corvaglia What is Corvaglia’s position in the market right now - what sort of volumes do you produce and for which lines are you most well known? Corvaglia has two closure production plants - one in Ixtlahuaca, Mexico and one in Eschlikon Switzerland. In Switzerland at the headquarters we also have Corvaglia Mould AG where we produce our own moulds as well as the R&D centre. Last year we produced 3 billion closure components in our plants. Together with our global partner network we produce around 50 billion closure components on Corvaglia Mould technology. That corresponds to approximately 20% of the global market for Liquid Refreshment Beverages in PET. How has the market changed in recent years? What are your customers demanding? ‘As good as necessary and as cheap as possible’ is the most common request. Our clients are looking for lightweight caps and necks with good performance. All major bottlers now demand lightweighting for caps and neck finishes.

In Europe we are well known for our push pull closures and for the PCO Corvaglia, launched in Italy three years ago. The PCO Corvaglia was developed in conjunction with Nestlé Italy and shown for the first time at Drinktec in 2005. The neck finish offers best results for material savings without losing performance and with maximum compatibility with existing preform equipment, blowing machines and filling lines. Even though the PCO Corvaglia neck finish has been very important in Italy, we offer also solutions for the new PCO 1881 standard. Here for example we were the first to offer a push pull closure early last year. In Mexico we are well known for our PCO Corvaglia, our push pull closures as well as the 30mm and 48mm water closures but especially for our single piece hot-fill closure. Working closely with Gatorade in Mexico, Corvaglia began the development of this one-piece HDPE closure four years ago. This solution allows cost savings up to 30% in comparison with the previous PP cap with liner. And the rest of your products?

SensoCap - Corvaglia’s convenient aseptic closure When aseptic filling sensitive products such as fruit juice or dairy products it is common to fit an aluminium seal to the neck of the filled plastic bottle in the aseptic zone. Corvaglia’s SensoCap removes the need for this seal using tiny plastic blades which cleanly separate the foil seal The first product to benefit is a milk shake produced by Lantis Bros Public Ltd, owned by the Coca-Cola Hellenic Group. Currently used on PE bottles filled and sealed in-line, the concept is being developed for use on PET bottles with a standard neck form.

Our latest development is the CSN 26mm BTL (Corvaglia Short Neck 26mm Break Then Leak). It was developed and launched in Canada in January this year. This still water neck finish/cap concept is being introduced by other US bottlers this year and is available for any bottler. The new cap weighs 0.95g, compared with the 1.60g of the original cap. The bottle neck finish was reduced from 3.15g to 1.75g. With an annual volume of over 1 billion bottles and closures this light-weighting exercise results in a saving of over 2,000 tonnes of plastic material and a

reduction in energy consumption of approximately 50% without losing downstream performance. This latest development exhibits a performance level even better than all of the heavier versions in market place. The tamper-evident band is torn off completely before any leakage at the bottle neck can be observed. We call this BTL - Break-Then-Leak. Opening is extremely safe and simple for children and elderly people. With this closure we took part in the beverage innovation awards 2009 in the category 'Best new closure'. What challenges does lightweighting bring to the manufacturer? The new generation of filling machines reach speeds of over 70,000 bottles per hour. With this new super light closure, downstream performance can go down if special care is not taken in the early stages. The sizes of the tongs used to handle the bottles are reaching a limit but the caps are also short and light and so difficult to pick up and direct accurately. During the development of our CSN-26 we paid special attention

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62 SPECIAL REPORT Issue 70 - October 2009

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to ensure that the cap filled all of the technical and aesthetic requirements.

and one piece closures. Lightweighting automatically brings energy savings.

What are the big issues for you right now? Cost cutting, energy saving or something else?

What has been your latest investment in terms of machinery or plant?

Since our start in 1991 our focus has always been lightweighting

We opened our closure plant in Mexico in 2004 following with

Linerless caps for hot fill Plastic caps for products hot-filled in PET bottles are at the moment almost all made from temperature-resistant polypropylene and are fitted with a separate liner. Working closely with Gatorade (Pepsi) in Mexico, Corvaglia began the development of a one-piece cap in HDPE four years ago. As well as addressing the tendency to deform when subjected to elevated temperatures, there was first the matter of ensuring a leak-proof seal at ambient temperatures. Immediately after filling there is a slight overpressure in the bottle and as the temperature falls a slight vacuum is created. However PET and PE shrink at quite different

Fig 1: Pre-tension formed after fitting the cap

Fig 2: Concave deformation reinforces the sealing action

rates and so the combination of these two factors can lead to so-called 'micro leakage', especially at the critical phase between the over-pressure and the partial vacuum. This also opens up the possibility of the contents becoming contaminated by bacteria. Using a newly-developed geometry the two-start 38mm cap, when it has been screwed onto the bottle, has sufficient pre-tension to form a perfect seal (fig 1), which is actually reinforced by the distortion of the cap under vacuum (fig 2).

the plant in Switzerland in 2005. In 2007 and 2008 we expanded our tool making division and our R&D department in Switzerland considerably. During this period we invested over twenty five million, to become one of the leading supplier for economic closure solutions. What do you see happening to the closures market over the next five years? I have seen a big comparison over the last 2-3 years between the large bottlers who are integrating vertically to ensure packaging supply and to save costs. There has been progress with vertical integration for simple closures. Two years ago, for instance, we were approached from a big American water bottler who wished to optimise everything to the end - with less reliance on standard closures as these have

been limiting in terms of weight reduction. But it is an expensive business - a billion bottles is the minimum production required to make vertical integration worthwhile. Even with vertical integration, closure production is a highly specialised field and in the hands of just a few professional companies around the globe. This is different for the preform production and bottle blowing which has become a commodity and is vertically integrated in most bottling plants. The fact remains the closure manufacturer has far more responsibility than a preform producer - as the integrity of the product is critical right until the consumer has finished drinking the product - it also has to reseal, so user integrity is at a much higher level.

This solution for a one-piece HDPE cap allows considerable cost savings in comparison with the previous PP cap and separate liner. "Using the one-piece Corvaglia hot-fill cap it is possible to achieve cost savings of over 30%," said Romeo Corvaglia, Managing Director of Corvaglia Holding AG. "It was a rocky road to break the ingrained habit of using a liner. The main task was to convince the fillers.� This development, driven by Gatorade Mexico, has now been introduced by Pepsi in the whole of Latin America. After a successful 12 month market introduction, with over 150 million bottles, Pepsi has now announced that they will extend the use of the cap to other markets.

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Caps and closures

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Bericap’s SuperShorty line offers up to 30% weight reduction Bericap’s DoubleSeal SuperShorty closure range for PCO 1881 is already well established for carbonated beverages and still water in markets such as Europe, Americas and Asia. This closure range together with the PCO 1881 lightweight neck offers the opportunity of significant weight reduction of up to 30%. With this closure range Bericap supports industrial efforts to

reduce costs, but also to improve environmental sustainability of their businesses. Now Bericap has completed its product range for PCO 1881 light weight neck finish with the development of the LinerSeal SuperShorty. The LinerSeal SuperShorty is a 2-piece closure made from Polypropylene with a free rotating EVA-liner. The LinerSeal SuperShorty is targeted at

Borealis organoleptic PEs for bottle caps and closures

Pioneering BorPure multimodal high density polyethylene (HDPE) grades fulfil current market trends for an ‘as bottled’ taste without compromising on cap quality, aesthetics or converters’ demands for higher productivity with manufacturing cost reductions. BorPure MB6561 is designed for still and sparkling water and carbonated soft drinks. MB6562 for carbonated soft drinks, and MB7541 for still water, was launched to the plastics industry at Plast ’09 in Milan. Borealis also offers a BorPure polypropylene (PP) grade, BorPure RE450MO. This grade is a unique PP random copolymer with organoleptic properties. It is designed to fulfil the needs of

the bottled water, sports and energy drinks market. BorPure RE450MO retains the natural taste of the liquid inside while delivering design possibilities not available with existing polyethylene (PE) or PP caps. The multimodal PE grades have a higher flow than unimodal solutions at similar melt flow rate that significantly improves processing ease and allows converters to lessen holding pressure during injection or compression molding. This creates a more economical process of faster production lowering both energy consumption and maintenance requirements. Consumers benefit from the lower cap-opening torque of Borpure MB6562-based closures.

markets requesting 2-piece closures in general, for UTC liner promotions or looking for a transparent look. The closure performance is comparable to other 2-piece closures suitable to PCO 1810. The product range of Bericap for PCO 1881 now consists

of the 1-piece closure DoubleSeal SuperShorty in different weight variants, the 2-piece closure LinerSeal SuperShorty as well as 2-piece and 3-piece sports cap variants. All screw caps can be equipped with oxygen scavenging capabilities.

Lightweight closures with Husky HyCAP system At drinktec Husky Injection Molding Systems demonstrated its HyCAP high output injection molding system, specifically optimised for the needs of beverage closure manufacturing. Recently unveiled at NPE 2009, the HyCAP system offers the industry’s fastest cycles without sacrificing part quality or consistency. The 72-cavity HyCAP 300 system on the stand produces new, lightweight closures for carbonated soft drinks. Weighing 2.3g and running at less than 3.9 second cycles, this represents a significant improvement from the previous industry standard for this part, which is typically 2.8 to 3g at

4.8 to 6.0 second cycles. The new lightweight closures, using the PCO 1881 design, will help beverage closure manufacturers increase the overall sustainability of their operations while significantly reducing resin costs. Husky’s HyCAP system is also ideally suited to meet the requirements of 1-piece closures, which are growing in popularity for beverage packaging. 1-piece closures typically require less resin to manufacture, making them not only more cost effective, but also more sustainable. In addition, injection molded 1-piece closures allow for tight part tolerances and flexibility with part design features.

Husky HyCAP 300 RS95/80

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Cold aseptic closure from Silgan White Cap Leading closure specialists Silgan White Cap Europe/Asia has introduced a new closure into its advanced Plastic-Twist range. The 38mm CVT Plasti-Twist, which is the result of two years of development work, has been designed for cold and aseptic fill applications such as juices, health drinks, iced tea, fresh milk and milk drinks.

Multi aperture powder dispensing barrier caps Marco Saulle, joint founder with his father Lorenzo of Milan based Lightco - producers of Instant Mixer Caps - has revealed a new design for powder dispensing barrier caps. This uses a strong multi layer film barrier which peels away rather than being pierced.

The small cap is a 38mm 3-piece system and the large mixer cap is a 51g 2-piece application with multiple aperture for dispensing. The caps come with a hole at the top so that the consumer can drink straight from the cap just like a fast food paper ‘walky’ cup.

Zealco of Australia is working on a protein drink in a cone shape container with a peel seal and closure supplied by Lightco.

These new instant mixer caps are superior to previous designs in terms of water moisture permeability and oxygen barrier.

Crazy Can with flip dome closure A new concept in can design, the crazy can from 4Pack GmbH of Germany offers a built in closure that clicks open and closed. Known as the flip dome closure it suits any metal can on any filling line. Issue 70 - October 2009


Energy drinks

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Energy drink variants and shots powering ahead What is today’s most common ailment? Tiredness and lethargy of course which is why the energy drinks sector is the fastest growing on a global basis. According to recent research one in four soft drinks purchased in the UK is now an energy drink. With energy shots and juicy energy drinks the new contenders for consumer spend, beverage innovation beefs up on the action.

Energy shots hit the spot


And the answer is resounding yes, according to Zenith’s 2009 Energy Shot Drinks report. Originating from the thriving US energy drinks market, which has overtaken the vast, category-creating Asian market in recent years and become an unstoppable force, the future

Shot sales predicted to pass the US$1 billion mark by 2010

of energy shots will no doubt be affected by challenges such the economic environment, route to market, cannibalisation of existing energy drinks, consumer scepticism or scrutiny over claims, but the view is that the pros far outweigh the cons. Carbonated or still, berry-, juiceor even dairy-based, energy shots - packaged predominantly in 2oz shrink-wrapped plastic bottles, represent an exciting opportunity for energy drinks, and indeed the wider soft drinks industry as a whole, with their product placement potential (sports, energy, wellness) equally as wide-ranging as their base applications. As well as expanding the reach

Charts: Zenith International

n the challenging current economic climate where consumers are tightening their belts and cutting down on non-essential spending, Jenny Foulds Editor of Zenith International’s functionaldrinks wonders whether premium priced energy shots, one of the energy drink category’s fastest growing trends alongside ‘healthy energy’, stand a chance.

Energy shot drinks by country 2008

of traditional energy drinks into new channels, additional opportunities involve: shots’ low calorie angle increasing the appeal to new audiences; a wider use of the latest superfruits; potential co-packing/outsourcing deals; and as a result, in part, of an ageing population, an increasing number of consumers with specific health and nutrition needs.

US based Living Essentials arguably pioneered the segment with the unveiling of its 5-Hour Energy in 2005, with leading energy drink brands such as Monster, Full Throttle, NOS, Rockstar and now Red Bull also competing on this new playing field. Following a flurry of new product development in 2008, the combined markets of North America and Europe generated

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Page 66 (l-r): Red Bull’s energy shot, Rhino’s natural energy and fruit, and Vital Nature’s Vital Energy range. Page 67 (clockwise from above): PepsiCo’s Rockstar, Coca-Cola’s Full Throttle, NOS and resealable Monster.

value sales of almost US$750 million by the end of the year and are predicted to surpass the US$1 billion mark by 2010, according to Zenith’s latest topical report, a significant figure for such a nascent segment. For additional news from the functional beverage world, please visit:

For further information on Zenith’s 2009 Energy Shot Drinks report, which contains 84 pages, volume, value and growth tables and charts, as well as a full market commentary and brand profiles, contact Gary Roethenbaugh: or +44 (0)1225 327900.

Energy shot drinks market 2007-10

West Europe energy drinks 2002-07

West Europe energy drinks countries 2007

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Energy drinks

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Energy drinks on the rise


he latest developments in energy drinks are both exciting and promising. This category is currently experiencing a surge in growth throughout Europe. At the same time, products that provide an energy boost are becoming increasingly popular in varied beverage categories, such as in juices or in ready-to-drink coffee. Innovative blends are increasingly in demand among consumers. Also very ‘in’ is caffeine obtained from natural sources. Energy drinks is currently the largest growth category within the soft drinks sector. The market research company Canadean predicts that the segment will experience a 9% increase in volume throughout Europe in 2009 compared with 2008. That equates to a total volume of 1.5 billion litres in 2009. The largest European markets by volume are Great Britain, Germany, Russia, Poland and the Netherlands. The increasing demand for energy-providing drinks is affecting almost every category of alcoholic-free beverages. Whether it’s near-water products, iced tea, cola drinks, juices or coffee - these new energy drink concepts are invigorating the non-alcoholic beverages category. This offers manufacturers the opportunity

to re-position products and appeal to new target groups.

Innovative energy juices and ready to drink energy coffees Keeping up with the times: natural concepts The trend towards naturalness is influencing the entire food and beverage industry. Wild, one of the leading manufacturers of natural ingredients for the food and beverage industry, has

Wild has developed energy drinks with natural caffeine. Juice or coffee energy blends can provide an extra boost

by Christine Fuhrman of Wild developed a new concept for the energy drinks category. What makes these drinks special is that their energy boost comes from plant extracts containing natural caffeine - from green coffee beans or guarana. The caffeine content of 1 litre of a ‘Natural Energy Drink’ is 320mg - that’s roughly equivalent to four cups of coffee. What’s more, the product contains only natural flavours. Artificial colourants and preservatives are not used. The Natural Energy Drink still tastes like a traditional energy drink - just the way the core target group of younger consumers likes it. A natural fruit sweetener rounds out the Natural Energy Drink - a further premium quality feature. The natural energy drink concept is available in a wide variety of flavour combinations ranging from classic energy flavour, containing extracts such as ginger and maté, to a grapefruit variety and a citrus-exotic-lotus blossom mixture.

Fusion of segments Energy drinks containing juice are already very popular in the US. The fruity component enhances the products and makes them an interesting alternative to conventional energy drinks. Wild developed the ‘Energy plus Juice’ concept for the European market. The juice content can range from 12% to 50%, depending on customer requirements. The company is currently offering the industry two product concepts containing 30% juice - a yellow, mangopassionfruit blend and a red version containing grapes. Natural ingredients such as extracts from green coffee beans and guarana supply

Wild Product Manager, Energy Drinks, Christine Fuhrman the energy boost here. One litre of an ‘Energy plus Juice’ drink also contains 320mg of caffeine with the caffeine, flavours and colourants all completely natural. A combination that is already successful in the US but is still an innovation in Europe is ‘Energy plus Coffee’. Here Wild combines the taste of a conventional energy drink with ready-to-drink coffee. One litre contains about 280mg of natural caffeine from coffee beans and guarana extracts. A convenient solution for all those who enjoy drinking coffee and need a quick extra energy boost.

Caffeine free - power drink for active kids Children like the typical fantasy flavour of energy drinks. However, due to their caffeine content and other ingredients, these products are not suitable for children. Now Wild has developed a product concept that can relate children and reassure parents - a ‘Power Drink for active kids’. This concept is a caffeine free beverage that contains only natural ingredients, from the sweetener made entirely from fruit to the flavouring and colourants. This concept sets a new trend in the market for children’s beverages providing further impetus for growth.

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Latest products launched with Palatinose - the scientifically proven functional carbohydrate


eneo-Palatinit, one of the leading functional ingredient manufacturers, has seen the launch of the latest product containing its scientifically proven functional carbohydrate, Palatinose. Following three years on the market, and over 70 products launched, energy boost drink 3Action Guarana - Speed on Top, from Luked is the latest RTD beverage to contain Palatinose. 3Action Guarana - Speed on Top is a nutritional supplement targeted at athletes looking to increase their energy levels without using caffeine. The 25ml bottles relieve fatigue while improving performance. Palatinose is not only proving successful within the beverage sector (sports, dairy, beer, water) but is seeing demand rise in products such as bars and gels, chocolate, nutraceuticals, supplements and sweeteners. Beneo-Palatinit develops solutions containing Palatinose (generic name: isomaltulose) to address physical and mental needs as well as body weight management. Recent innovations include Göller (single malt beer),

Rosbacher Drive (claiming 38% more alertness) and Gatorade.

Increased performance Independent sports medicine studies1 have shown that Palatinose promotes the body’s own fat oxidation, so it increases the ratio of energy derived from fat relative to the total amount of energy required to burn fat. This is good for sportspeople and for less active and overweight people. One study investigated fat and carbohydrate oxidation in sportspeople after ingestion of a Palatinose drink or a high glycaemic maltodextrine drink. The result was that the Palatinose group demonstrated an increased rate of fat burning vs the control group.

Low calorie - 5-hour energy 5-Hour Energy seeks to continue its category strength with the introduction of its newest flavour, grape, in late September this year. Founded in 2004, 5-Hour Energy is a 2oz energy shot that provides hours of energy with no crash or jitters through a blend of B vitamins and amino acids. “Containing caffeine comparable to a cup of the leading

premium coffee, there’s zero sugar, zero net carbs, zero herbal stimulants and only four calories in each 2oz shot,” explains the company. Grape joins 5-Hour Energy’s growing product line that includes berry, lemon-lime and orange flavours, as well as Decaf and Extra Strength versions. According to figures recently provided by AC Nielsen, 5-Hour Energy apparently enjoys a 70% share of US liquid energy shot sales.

Another study conducted confirmed the product’s performance-boosting effect. During a time trial, a group of cyclists who had ingested a Palatinose drink performed better than a maltodextrine control group, reaching the finishing line about 3% faster. Their fat burning rate was about 25% higher than the control group’s. In addition to several ongoing studies, more than 15 completed studies for isomaltulose are now available. These investigations have already proven its various nutritional and physiological benefits. Therefore manufacturers of functional foods can use an ingredient with scientifically substantiated benefits, diverse market potential and versatile positioning.

Beneo-Palatinit, Head NBD & Management New Ingredients, Dr Stephan Hausmanns

Regulatory key facts Since July 2005, Palatinose has been officially approved as a Novel Food in the EU and enjoys the FDA notified GRAS status (generally recognised as safe) in the US. Moreover, the US food agency approved the carbohydrate as non-cariogenic in September 2007. Palatinose is now approved in more than 45 countries.

Berg/König, Freiburg University Clinic, Centre for Internal Medicine’s Department of Rehabilitation, Prevention and Sports Medicine, Germany, 2007. Arai et al. Institute of Health Biosciences, University of Tokushima Graduate School (Tokushima) and Food Science Institute of Meiji Dairies Corporation (Janagawa), Japan, 2006. 1

Ubershot - for life with no lows Ubershot is the latest energy shot to enter the UK market. With the slogan ‘Energy for life with no lows’, Ubershot claims to be ‘packed with hours of energy that acts fasts and lasts the distance’. Owned by London based Uber Drinks, Ubershot will target 25-45 year old working professionals and is being initially sold at Harvey Nichols and online.

Uber Drinks Director Vladimir Martynov says the company is planning to extend distribution into sandwich chains such as Pret a Manger and office canteens. It plans to look at listing supermarkets in the longer term. The drink is being produced and distributed by Kapak. Martynov says that Uber Drinks is currently in discussion with European distributors with a view to launching in Spain and Germany during 2010.

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Energy drinks

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Energy drinks: energising the beverage industry


ccording to Herbert Eickmeier of German based ingredients company Döhler Group “Energy drinks have, quite literally, energised the soft drinks industry. The success of the earliest energy products launched in the 90s was built on the slightly chemical bubblegum taste combined with brand power and a deep understanding of consumer needs.” The energy drinks market has recently evolved to reflect the changing consumer. Notable developments are an upsurge in energy drinks with refreshing new flavours and energy shots - offering the new concept of instant energy. Juicy energy drinks were the first to move the category forward. As fruit juice has become a hot topic as an energy drink ingredient, more natural beverage concepts have emerged and the classic synthetic energy ingredients of taurine, glucuronolactone and inositol are increasingly either omitted, demoted or totally

replaced by guarana, a natural source of caffeine. Döhler has an attractive portfolio of juicy energy drinks containing between 25%-50% pure juice. The focus on new taste and novel ingredients, such as exotic formulations incorporating mango, cherry or pomegranate and other superfruits, opens up the category further. Döhler Sensory & Consumer Science has established that there is a demand for energy drink concepts appealing to the 30+ age group; however current flavours no longer resonate, whereas exotic flavours do.

Shots have become the most dynamic sub-segment of energy drinks. Although energy drinks have been sold in small bottles for many years in Asia, it took quite some time before the trend caught on in the Western world sales growth here has been

exponential with price per litre unmatched by all other soft drink categories. Döhler has given energy shots a European edge in taste terms and to comply with market legal requirements. New products contain more caffeine payload and less taurine.

Go Fast shot energises drinks category


o Fast! has claimed a stake in the emerging shots category with the launch of the UK’s first mainstream functional energy shot. The global energy drinks brand is confident that its ‘bio-energy’ shot plugs a gap in the existing market for a high quality, value proposition that fits into the pockets and lifestyles of the ‘busy adult’ population.

category is still new to the UK market Zenith International 2009 Energy Shot Drinks Report reported that in 2008 sales in the US and Europe rocketed by 130% YOY.

Aiming to attract new consumers that are currently not served by the energy drinks category, the shot has a blend of herbal ingredients and a low GI, fruit based sugar compound for a fast acting, sustained energy lift with only five calories.

Yule believes that Go Fast! is in a strong position to capture significant market share because the intrinsic product attributes, low calorie message and value for money proposition will appeal to a much broader consumer audience.

Speaking recently Kris Yule, UK Director of Go Fast! Sports, explained: “The herbal blend in Go Fast! is made up of Ginseng, Guarana and Ginkgo Biloba - all natural ingredients that have a proven energy benefit. Combined with fruit

sugars, B vitamins, amino acids and caffeine, the shot delivers an energy boost that can last for hours.” Yule added: “The Go Fast! Energy Shot, like our energy drink, is a top quality product at a reasonable price. Retailers should expect some exciting new revenue opportunities as the category develops.” Information Resources has estimated that the value of the US shot market could reach $700 million in 2009, double the figure on 2008. While the

“Evidence from the US shows that the energy shot has the potential to reach a much wider consumer

demographic than typical canned energy drinks,” he said. “People who have been turned off by the taste, name or image of an energy drink; health conscious individuals who are watching their calorie intake, particularly women, are all receptive to the shot proposition.” As well as innovating on the actual product, Go Fast! has developed bespoke packaging solutions for the off-trade. A custom designed (2 x 6) shelf ready outer case display unit that fits neatly on shelves or counter tops, takehome multi-packs and clip strips, are all being rolled out to maximise visibility to the shopper.

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

70 FOCUS Issue 70 - October 2009

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Carnipure for energy drinks


arnipure offers many health benefits and has excellent technological properties. It is most popular as an ingredient for drinks. Carnipure is a special grade of L-Carnitine manufactured by the Swiss life-science company Lonza. Thanks to a unique production process based on fermentation, Lonza is the only L-Carnitine manufacturer capable of producing L-Carnitine in the same way as nature. The Carnipure quality seal on the pack indicates pure Lonza L-Carnitine content.

What is L-Carnitine? L-Carnitine is a nutrient in our body that plays an important role in energy metabolism. It is essential for transporting long chain fatty acids into the mitochondria, the ‘furnaces’ of the body’s cells, where they are broken down and transformed into energy. It helps supply energy to many organs in the body, such as the heart, muscles, liver

and immune cells. The human body synthesizes about 20mg of L-Carnitine. However, most L-Carnitine is provided by dietary intake in red meat. Whereas fish, poultry and milk also contain smaller amounts, foods of plant origin contain very little, if any. A well-balanced, non-vegetarian diet is estimated to provide 100300mg of L-Carnitine per day.

Improved performance L-Carnitine supplementation can benefit athletes and physically active people by optimising performance, delaying onset of fatigue and an improved recovery process. Scientific evidence has shown that it can optimise performance by

Lucozade on full Alert


laxoSmithKline has entered the UK Energy Shots market with a £13 million marketing investment to support the launch of its energy shot innovation, Lucozade Alert Plus. From October, it will be available in orange flavour across the trade in a 60ml pocket-size format. Developed specifically for UK consumers and underpinned by GSK’s expertise and market credibility, Lucozade Alert Plus will be instrumental in building a £114 million energy shots category in the UK by 2013. The new shot contains energy-releasing B vitamins and caffeine, with no added sugar and has only two calories. The launch of Lucozade Alert Plus will be supported by a £6 million marketing campaign of heavyweight TV, digital, outdoor and experiential sampling.

Alex Saunders, Lucozade Alert Plus Brand Manager, said: “Lucozade is the ideal brand to explode this new, innovative energy shots category in the UK. “Lucozade currently accounts for almost two thirds of consumer spend on the leading energy brands, and with the massive £6 million marketing investment we’re making, we expect Lucozade Alert Plus to be in huge demand from consumers who want to ‘sharpen up fast’.”

positively affecting VO2 max, the maximum amount of oxygen that an individual can use during exercise in a set period of time. A study of endurance athletes has shown that L-Carnitine supplementation decreases the respiratory quotient (RQ) during a 45 minute cycling exercise, indicating a glycogen sparing effect, which is thought to lead to improved performance and a delayed onset of fatigue. L-Carnitine can decrease the production of free radicals, lessen tissue damage and reduce muscle soreness so that recovery time is shortened.

Weight management L-Carnitine supplementation can also play a role in promoting healthy body weight as part of a weight management programme that also includes exercise and a reduced intake of calories. A study with obese adolescents showed that L-Carnitine supplementation promoted significant weight loss and a decrease in both BMI and body fat content when used as a component of an overall weight management programme. A further study in obese subjects confirms this effect. Those subjects who obtained L-Carnitine supplementation had a 25% greater loss in bodyweight and a decrease in BMI by 1.5 points. Furthermore, total cholesterol, low density lipoproteins (LDL), blood sugar and blood pressure were significantly lower in those subjects receiving the supplementation.

Carnipure in functional foods Due to its efficacy, its excellent safety profile and its suitability for processing Carnipure can be successfully integrated into various applications in the nutrition and food industries. Under the brand Carnipure Lonza offers not only Carnipure crystalline, which is 100%

L-Carnitine, but Carnipure tartrate, a non-hygroscopic alternative for liquid and solid applications. Both forms have excellent technological properties: they are bright white, stable at a wide range of pH and temperatures, highly water soluble and form colourless solutions. In the food industry, Carnipure is most commonly used as an ingredient in beverages, ranging from energy and sports drinks to flavoured waters and fruit juices. Recently there has been a rise in products which support fat burning and also provide energy. Nestea Fit by Nestlé Philippines is an instant iced tea drink. One packet can be dissolved in 1 litre of water and contains 900mg Carnipure per litre. Nestea Fit is targeted towards consumers interested in boosting their energy levels and staying fit. Fit and Beautiful (FAB) by Universal Robina Corporation is a fruit juice which contains 300mg Carnipure per 355ml bottle. It is geared towards healthconscious consumers looking to maintain a healthy bodyweight. Visit Carnipure on stand 8H29, at Food Ingredients Europe.

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 70 - October 2009


Drinktec review

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Drinktec boosts the beverage industry


rinktec 2009, held in Munich from 14-19 September gathered together the top decision makers in the international beverage and liquid food industry giving the sector a much needed boost. “Virtually all the CEOs and Presidents from companies around the world turned out here,” was the unanimous opinion of the exhibitors, all of them praising the high calibre of visitors. Intensive talks laid foundations for investment decisions; while many exhibitors reported they had signed up business agreements at the fair.

Drinktec organiser Petra Westphal opened the event to the press, announcing an agreement with Erhard Wienkamp to hold drinktechnology India and PackTech India together in November 2010.

Krones celebrates sustainable certification On the first day of Drinktec, Krones AG was awarded three major accreditations by TÜV SÜD. Volker Kronseder, Executive Board Chairman of Krones, and Executive Board Members, Werner Frischholz and Christoph Klenk were delighted to accept certificates for the integrated management system (IMS), the sustainability report and the enviro sustainability programme. The awards were presented by the Chairman of the Board of TÜV SÜD AG, Dr Axel Stepken, who said: “Krones has placed sustainable management at the heart of its corporate strategy and is a beacon for the entire industry. These three certificates testify to this.”

Finpac offers easy open multi-packs Sleevepac by Finpac of Italy allows packs to be clustered in two, three or four bottles with an easy tear open strip. The shrink sleeves are applied in a heat tunnel and the company works with many brand names worldwide including providing the sleeves for Bulldog in PET.

To meet consumer and retailer demand for variety in beverages the company has developed an efficient order picking system allowing several different layers on a mixed pallet. Lifecycle services was one of the prevalent themes of the show.

The Krones Academy at Neutraubling now includes a specialist Lifecycle training centre and offers advice on replacement parts, software, upgrades and molds for stretch blow molding.

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72 EVENT REVIEW Issue 70 - October 2009

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RKW Contour offers roll on shrink on label films Multi-pack film specialist RKW has five factories in West Europe with a total print capacity of 1 billion squared metres and has a number of films of interest. Its wrap around shrink sleeve labels have a 70% shrink rate and so fit snugly into deeper contours. The company has been reducing the thickness of its multi-pack film. Most common is 50-60 micro (for 6 x 1.5 litre) this has now been reduced to 37 micron with a 30 micron thickness underdevelopment. An enviro friendly film that is lower in weight than others - the most effective way

to reduce weight is to reduce resin and this is just 50 microns. Another move is to use rPET to make regranulated film for labels and pouches. For dairy applications including milk RKW has developed ultrasonic welding for PE structures using not a laminate but a quartz film which can be used on PP, PA and PET too. RKW entered the GrabPack in the 2009 beverage innovation awards with SE Hartness. It is just one example of a perforation application which allow the consumer to remove just one bottle while the rest remains intact.

Animal magic in a bottle or can Vöhringer Engineering PET produces innovative blown cans and PET packaging for the food and beverage industry. This includes supply of production lines for carbonated and noncarbonated beverages in cans and PET. The company offers PET stretch capacities ranging from 400-1,000 units per hour. These are energy efficient - four to six kW at low pressure (12-15 bar) - for formats between 10ml and 10 litres The company offers the ‘CanLine’ - a complete system for the production, processing and

closure of cans and custom designed PET containers. The company offers production of a hollow PET body with lid for liquids or an Easy-Open ring pull can. A number of standard closures and seals are available, all airtight up to a pressure of six bar. This procedure can be used to produce transparent PET bottles or cans in the shape of footballs, figures, faces, bears, or seasonal figures such as Santa Claus or an Easter Bunny. The latest transparent PET Bear beer bottle is a multilayer, Amosorb or Polyshield-sleeved version incorporating an oxygen barrier developed to protect beer or energy drinks. The hourly output of the system is 400-2,000 and can be used for any drink including carbonates. This procedure is particularly suited to small and new product lines.

Döhler predicts with sensory consumer science Ingredients specialist Döhler held the most impressive evening’s entertainment with mime artists from Poland using projected clothes and liquid. The company has recently acquired a second plant in China and offers ‘integrated solutions to bring

ideas to life’ using 4000 raw materials, 2,500 employees and having 10,000 applications currently in the market. A number of drinks we tasted there included a refreshing energy drink containing 30% apple and grapefruit juice, an energy shot with five times more caffeine than standard energy drinks, flavoured beers and non-alcoholic beers, energy coffees and most interestingly some ethnic soups including ‘veg devil’ natural soups.

Direct print to bottle from KHS KHS had a ‘first’ on display with a sample of direct print to bottle - negating the need for a label of any kind, removing logistics costs and making the bottles easily recyclable. Flexible and fast, personal and customised this variable printing directly onto bottle offers cost effective supply chain options for marketing lightweight bottle dressings. The company had a number of other sustainable offerings. A cleaning robot that takes up less time, and a system to use 50% less air. Use of an infra red reflector that reduces energy consumption by 30%. KHS also spoke keenly of its Life Cycle Solutions - designed to achieve efficient and economic operation of plant equipment throughout its life cycle. Life Cycle Solutions starts with line design. PET

packaging systems are designed using the Bottles & Shapes programme. Then KHS stretch blow mold technology is underlined by a high performance Blomax machine with a capacity of up to 60,000 bottles per hour. The advantage of the monobloc system is that costs for investment and production are lower than for traditional PET bottle manufacturing and filling equipment. It also brings increased line efficiency, minimal space requirements, and lower operator involvement, and costs. The Innopack WSP on display at Drinktec had a downstream eco shrink tunnel. Here the eco shrink tunnel operates with a gas heater instead of the electric heater used in the past. This can cut energy costs by up to 50% compared with a conventional electric heater.

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 70 - October 2009


Drinktec review

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Husky - increasing content of recycled flake


n interview with Husky CEO John Galt soon reveals his technical background with application being of primary importance. “We have a passion for PET. It all starts with the part, then looking at how the the package is used and where the product is going.“ As a supplier of injection molding systems and services for packaging, Husky offers HyCAP closure systems. Both systems are optimized for lowering costs and improving performance. “We believe in the future of the plastic beverage package.”

eliminating sources of waste. For example, we can offer more sustainable beverage packaging by looking at the bottle and closure as a complete package. We are thinking more creatively here and HyPET and HyCAP are the first of a generation of improvements aimed at our goal of further reducing the carbon footprint and lowering the cost of beverage package production.

Husky’s HyPET Recycled Flake system manufactures preforms with higher percentages of foodgrade recycled material – using up to 50% recycled flake and 50% virgin material. “There’s still a good amount we can do in terms of the sustainability of beverage packaging, as we approach the limits of physics in terms of lightweighting, there are other ways of systematically

In addition to lightweight preforms, we also believe we will see a cap weighing less than 0.90 g on the market in the near future. A cap is often used for 10 or less openings and closings but it is the line handling of these delicate caps which is the tricky part.

Beneo-Döhler concept drinks Toothfriendly claims are currently under revision under EFSA and Döhler and Beneo Palatinit have conducted research into optimal pH for erosiveness and cariogenic risk. Drinks with a pH above 5 are kinder to teeth with this new ice tea concept drink for kids, having a pH of 5.5. The sweeteners used are the intense sweetener PureVia combined with Palatinose as a bulk carrier and mild sweetener. Stevia is known to have off flavours while this blend is similar to isomalt in that it removes after taste.

One vital area where we see growth is in asset management. It is natural for manufacturing

installations in the field to deteriorate over their life. Allowing equipment to do this is not a good use of resources. Husky has services to monitor key process variables and administer upgrades and retrofits within the larger context of sustainable packaging. There is a long runway of opportunity here, it is only in its infancy and we see a rich pipeline ahead. Husky is working to close the loop in terms of recycling and this is consistent with the consumer’s increased interest in sustainability. What was once one-way packaging can now be recycled and exploring this is core to Husky’s environmental values. Our goal for the next generation of PET equipment is to be able to use recycled flake without the need for an additional process. Having 100% post consumer material in its raw state that can be reprocessed into food-grade applications would be more

John Galt cost-effective and would help address the concern of one-way packaging. The results of our first Life Cycle Analysis study for a 355 ml CSD application in North America shows aluminium emits 81% more greenhouse gas emissions compared to PET while glass emits 58% more. We are giving engineers and market developers the chance to realise a dream by advancing technology that results in more sustainable beverage packaging.”

Hanovia celebrates UV growth in China Hanovia - a pioneer in industrial process water disinfection - is able to match UV lamps to the process required. Various unwanted contaminants can be removed from the flow of the water. The company has recently had a number of contracts set up in China where companies are investing in UV. Hanovia’s Sales and Marketing Director Keith Watson explained how medium pressure UV technology can help solve the ‘bromate issue’ for bottled water producers. Hanovia’s UV technology is helping producers worldwide purify their water without resorting to ozonation, and with none of the unwanted by-products, such as bromate (a Class 2B carcinogen), that are often associated with ozone treatment.

Royal Straw innovation Hungarian inventor Balázs Kiss presented visitors to Drinktec in Munich with his latest creation: the automatic straw, designed “to create a new trend in drinking.” The straw pops out of the bottle when you open it meeting a need for hygiene in areas where contamination can be a problem. “This would cost 3 cents per unit for 10 million bottles a year,” explained Chenjerai Mutumbi on the FoodBev video demonstrating the bottle straw. The company received an excellent response at Drinktec from companies in Brazil and India. © beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

74 EVENT REVIEW Issue 70 - October 2009

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Sidel re-energises lines and customers


ertrand Guillet and Michel Picandet led a Sidel Conference on ‘Riding the wave of change’ with a sustainable centric approach. “Innovation is the ability to see change as an opportunity rather than as a potential threat. “New cleaner packaging technology is required from equipment suppliers. Our customers have had to face adverse economic conditions and are looking for return on invested capital. With less investment we are looking for more eco efficiency through reinventing the package, optimising the lifecycle and re-energise the lines. It is known that blow molders use around 70% of total energy use in a plant so any savings can be critical. For example in

saving 1 bar of pressure mineral water producer Spadel Group was able to save €20,000 a year.” Sidel has worked with Husky to produce a 1.5 litre carbonated bottle using 50% rPET. The squary No bottle needs no nitrogen and weighs just 7.9g. The skyward and curvy bottles are made from heat resistant PET and so suitable for hot fill. Weight is an important issue when it comes to transport logistics. A standard wine bottle

weighs 600g in glass and just 52g in PET. More than 20,000 molds are produced each year, and Sidel and Husky have produced the first grease free mold. Made using Kohlox a new material which allows production of 2000 bottles per hour. “We have a new Eco model to decrease energy and water consumption,” explained Picandet. “Sidel can provide a line audit to help companies concentrating on core products who may wish to re-engineer the line. We can supply very compact conveyor systems, gearless motors and no oxygen absorption. With

Michel Picandet our vision system labels can be centred automatically. The Sidel Predis system can save up to 200-300 cubic metres of water as no liquid is required.”

Closed loop control software Using Agr Process Pilot closed loop software, rapid payback can be achieved in less than one year. According to Technical Director with Agr George Wolf using this software one operator can manage three blow molding lines and if lightweighting, can add a further 10% reduction in preform weight. The system is compatible with blow molding systems from KHS, SIG, Sidel, Krones and SIPA. KHS now offers the Agr Kit as part of a package. For instance when using its Innopet Blowmax having high stability for both temperature and humidity can influence the process. Nestlé Waters has installed the first closed loop system with control software in Italy - launching with Levissima this October. Running 24 hours a day and seven days a week there is no system backlog. Using an LED optical system the container absorbs two wavelengths and tells the computer how thick the material is. By monitoring the material in the bottle

the pararmeters are altered accordingly and less manpower is required. Even through the normal heat of a day there can be a significant change in material distribution. By allowing the controller to manage the ovens maximum output can be achieved. This has been tested against experienced blow molders and results in far more product cycles. With current intense pressure on profitability this solution has broad applications. An operator can recoup investment and save on materials.

KHS Innopet Blowmax

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 70 - October 2009


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beverage innovation technical news

VG forklift series from Yale


ale’s VG forklift series is a cushion tyre truck for lifting capacities from 2,200kg to 3,500kg, where space is at a premium. Typical examples are engineering and industrial manufacturing; print facilities; paper and packaging manufacturers and distributors; as well as cross docking in warehouse and distribution applications. The VG includes Yale’s e-balance technology enabling the operator to choose between HiP, a high productivity setting, and eLo, an energy saving setting. The eLo setting, providing exceptional energy efficiency, allows the forklift truck to operate for longer periods between battery charges. Performance can be further customised with the forklift truck’s four performance modes.

PTI simplifies capper testing


lastic Technologies’ ergonomically-designed TorqTraQ Device simplifies torque testing on both closures and cappers. Unlike traditional torque metering units that are typically heavier bench models, the lightweight, portable TorqTraQ Device fits comfortably in the user’s hand, making it easy to transport from bottle to bottle or line to line. The TorqTraQ Device works by positioning a closure specific chuck over the cap that is to be tested. The chuck is held in place with two screws and can be changed out in less than a minute. The closure specific approach enables the device to accurately meter a broad range of metal and plastic closures - including those with irregular shapes and features, such as for dispensing. The topside has an eight digit LED display, application and removal indicators. “Traditional bench top models grip the base which can

distort the bottle and measure torque by applying manual force to the closure. Because those traditional units are designed to hold bottles with round bases, using them with other base geometries can be more challenging,” explains Ron Puvak, new business development, PTI.

Atlas Copco Carbon Zero compressors


tlas Copco has introduced the Carbon Zero range of air compressors with advanced heat recovery systems to recover 100% of the electrical energy input as hot water. The compressors are the first in the world to be certified by Germany’s TÜV institute as having ‘net zero energy consumption’. The Carbon Zero innovation provides effective heat transfer of relative humidity, so that a considerable proportion of electrical power input can be recovered as hot water at 90°C. This provides significant benefits for industries employing hot water or steam within process operations such as food and beverage, pulp and paper, chemicals and power plants.

The independent TÜV institute (German Technical Monitoring Association) earlier this year supervised tests on Atlas Copco’s oil-free screw compressor series ZR 55 – 750, equipped with built-in energy recovery systems. The tests demonstrated that under specific design conditions, 100% of the electric energy consumed could be recovered for heating water.

Huhtamaki double-wall for baristas


uhtamaki’s range of paper hot cups suits premium presentation of gourmet hot drinks with an environmentally friendly option and a selection of sizes and designs available. Huhtamaki’s doublewalled cups are now available with a gloss finish. Whether gloss or matt, double-wall cups eliminate the need for sleeves or doublecupping. It is possible to customise paper cups with a company name, logo, message or slogan - useful for promotions, competitions, branding or company messages.

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76 TECHNICAL NEWS Issue 70 - October 2009

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NSF International and Trucost release carbon emissions report


ublic health and safety organisation NSF International, and Trucost Plc, a global provider of environmental data and analysis, have released a report Carbon Emissions - Measuring the Risks. This free report examines the greenhouse gas (GHG) emissions of S&P 500 companies in several different sectors, including food and beverage. Many US companies will soon have to pay for GHG emissions under the planned cap-andtrade programme, an approach used to control pollution by providing economic incentives to companies achieving reductions in pollutant emissions. This report looks at the GHGs emitted by S&P 500 companies in several sectors that NSF works with: chemicals, food and beverage, healthcare, industrial goods and services, personal and household goods, automobiles and parts and retail.

“Climate change represents serious challenges to the environment, as well as risks and opportunities to US corporations. The first step in mitigating those risks is to calculate carbon emissions and their potential costs from direct operations and supply chains,” said Trucost Vice President Corporate Services Malcolm Fox. “Industry by industry, this report presents those impacts and identifies critical strategies to prepare for upcoming legislation and turns risks into a competitive advantage. For

B & H Labeling Systems Celebrates 40 Years of Innovation


ince introducing the world’s first roll-fed labelling system in 1969, B & H has established an outstanding reputation based on innovation, durable and dependable equipment, and responsive customer service. B & H’s technology leadership includes more than 200 labelling related patents worldwide of which 115 are active today in 17 countries. Many of these innovations remain a foundation of today’s vast roll-fed labeling industry. Honouring its role as an industry leader, B & H has been recognised as the winner of three AmeriStar Packaging Awards and three WorldStar Packaging Awards. “At the time B & H was founded 40 years ago, product

manufacturers were looking to increase production speeds and produce more attractive containers at more affordable prices. Roll-fed labelling accomplished those goals and more,” noted B & H President and CEO Roman Eckols. “Since then, advances in roll-fed labelling that have been developed by B & H, including the introduction of the first fully electronic drive train, continue to increase productivity and reduce the total cost of ownership.”

example, the average food company needs to prepare for the fact that over 90% of its carbon emissions are embedded in its supply chain, representing a significant financial risk.” The report also highlights other significant environmental challenges facing these industries, by addressing the following: • Are companies measuring and reporting GHG emissions? • Which sectors emit the most direct operational GHGs? • Which sectors are most exposed to carbon costs under regulations to control GHG emissions? • Beyond carbon, what are the other significant environmental impacts of each sector? “Carbon intensive companies will be most exposed to carbon costs under the cap-and-trade

programme to be introduced in 2012 under the draft American Clean Energy and Security Act of 2009,” said Koen Bontinck, Vice President of NSF Sustainability Services. “The goal of this report is to not only provide companies with an affordable analysis of their current operations and exposure to carbon costs, but also to help them implement sustainable business practices and verify their GHG emissions data in preparation for the new regulations.”

Energy Shot Drinks 2009 report Zenith’s new report investigates the reasons behind the energy shot phenomenon, the opportunities it holds and the challenges it may face.

North America and Europe Data 2007-10 Brand profiles Ingredients Challenges Regulation Support your investment decisions Identify new growth Adapt quickly opportunities to change and allowing you remain aware to be early to of what your market competitors are doing

Contact us at, +44 (0)1225 327900 or order online:

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© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

Products and services

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Reach thousands of decision makers in the beverage industry worldwide by advertising in the beverage innovation marketplace.

per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within ten consecutive issues) To book your advertisement or to discuss other options, contact: Jesús Luna-López on +44 (0)1225 327862, e-mail:

Jesús Luna-López

Flavours, colours and ingredients Beverage stabilizers


Flavours and flavouring

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: Website:

Botanical extracts & natural supplements

Flavours and flavouring

Flavours, Colours, Extracts… Claremont Ingredients Ltd Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme, ST5 6SS United Kingdom Tel: +44 (0)1782 623883 Fax: +44 (0)1782 623773

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Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: Website:

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Flavours, colours and ingredients Flavours and flavouring

Fruit juice

Fruit juices and compounds


Fruit juices and compounds

SVZ International BV Oude Kerkstraat 8 4878 AA Etten-Leur The Netherlands Tel: +31 76 50 49 494 Fax: +31 76 50 49 400 E-mail: Website:

Flavours, colours and ingredients

William Ransom & Sons PLC Alexander House 40a Wilbury Way Hitchin Herts, SG4 0AP UK Tel: +44 (0) 1462 437 615 Fax: +44 (0) 1462 420 528 E-mail: Website: Issue 70 - October 2009

Water soluble botanical extracts

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Kanegrade Ltd Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: Website:


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Machinery and equipment Caps and closures


Mold suppliers

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comep PET Engineering, Bottle Design, Prototyping, Industrial Blow Mould And Services -

DAMZY© CLIP Akline Plastics Z.I. Les Grands Vris, 74540 Alby Sur Cheran, France Tel: +33 (0) 450 109 300 Fax: +33 (0) 450 109 307 E-mail: Website:

Rue du buisson Moreau 16100 Cognac FRANCE Tel: 0033 (0)5 45 36 63 50

The Damzy© Clip opens, closes, preserves...


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Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: Website:


Parker domnick hunter Dukesway Team Valley Trading Estate Gateshead Tyne & Wear NE11 0PZ England Tel: +44 (0) 191 4029000 E-mail: indsales@ Website:


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Packaging Bag in box dispensers

Bag in box dispensers


BERICAP Oslo Road, Sutton Fields Industrial Estate, Hull HU7 0YN United Kingdom Tel: +44 (0)1482 82 66 66 Fax: +44 (0)1482 83 28 39 E-mail:

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BERICAP is a globally acting manufacturer of plastic closures with 20 factories in 18 countries across the world, on-going projects in several countries of Asia and a network of licensees and partners to supply similar products made according to the same quality and service standards to its global customers; with a mould shop in Hungary and several satellite R&D offices in its main operations, BERICAP is particularly committed to development and innovation in plastic closures for its customers.


AiQA Akline Alcan Packaging Aquanova Armfield Bericap CCL Labels Chas Boggini Corvaglia CSI Husky Kerry Ingredients Lonza OKF Pago Rudolf Wild Seaquist Closures SmartSeal Subscriptions Zenith International

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Seaquist Closures Ltd 5 Bruntcliffe Avenue Leeds 27 Industrial Estate Morley, Leeds West Yorkshire LS27 0LL United Kingdom Tel: +44 (0)113 220 3200 Fax: +44 (0)113 289 7323 E-mail: Website: Sports closures and dispensing systems for plastic packaging Contacts: UK: Paul King Germany: Gerhard Brandt France: Florent Gras

Bottling and packaging machinery suppliers

Fords Packaging Systems Ltd Ronald Close Woburn Rd Ind. Estate Kempston, Beds MK42 7SH Tel: +44 1234 846600 Fax: +44 1234 853040 World leaders in foil capping presses and sealing technology

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Science speeded up

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Dag Piper of Symrise on social networking for consumer research

Dag Piper


ost of us have only been aware of social networking sites for the past year or so. Symrise Head of Sensory and Consumer Science Dag Piper has been looking at these for around five years now. “Invent the future - it’s the safest way to predict it,” is just one of his sayings. “In early 2000 the first articles were published on social networking. But the importance of these has only been obvious to those connected to the beverage industry for the past year or two. Twitter has been on the radar for most of us for this year and last but before that it was almost unheard of. So by looking at these sites in 2006-7 we were quite far ahead. However for marketing we see forums such as Linked In being more useful to those in industry. “The most important thing is that we are all trying to understand how social media will benefit us best. We don’t know what will happen. We may think google is going to be the biggest company in the world soon but we just don’t know. There may be two students somewhere in a room right now who may have an idea - a completely new algorithm for searching. It’s the creative idea which we cannot presuppose. We have just published a press release on social media analysis particularly with reference to consumer research. We looked at how ‘citrus’ is viewed in a large number of forums and blogs. In fact Netnography is the term used for searching in these

communities. We have searched procedures which can detect people talking for instance about citrus. We look via google, on and on various beverage communities (blogs and forums). We came up with 20,000 communities on citrus. But of course 95% of blogs are empty so that leaves just 5% more or less in use. So for us, forums are more interesting. For instance Chefcook contains various drinks information particularly in relation to food. We use the agency Hyve in Munich to screen the relevant ones. What is important when screening forums is who they are saying it to. Someone who has a lot of feedback means he is strongly integrated and so we can take their comments more seriously. While some odd bizarre comments may be just a one off from a nerd. But what does this information mean and how can we translate it to consumer insights? Here

we have P to P - peer to peer communication - those who think the same and like the same products. A high level of involvement is a good indicator. An unusual example but one that does make sense is the forum for those training Mongolian running mice. They are looking for ideas on how to speed up their running mice - and through chatting through feeding systems and exercise routines come up with co-creation. The main difference between traditional market research and looking at forums is that you cannot screen by demographics. As these communities exist for all age groups but particularly for those with the same motivation and involvement. For instance there has been huge communication concerning Bionade’s latest Quitte flavour - or Quince as it is known in English. A focus group resulted in some negative comments but

still Bionade launched it and it is a huge success. Which shows how you cannot always trust market research . You have to be sceptical when it comes to focus group results and question why they are saying what they are. Some people are wary of being too open and so give superficial comments as they are influenced by the group. The bonus of social networking sites is that they give unfiltered consumer feedback - you know they are telling the truth as there is no one else around to influence them. Peer to peer or even anonymous conversations therefore have much greater value. My conviction is that as soon as you involve your semantic brain (ie thinking too hard about those who are listening to you) you involve a rational filter and your comments lose their edge. Your emotive side is constrained and so comments have less validity. Of course the classic market research tools can still be useful. Particularly when it comes to organoleptic insights. As far as I know you cannot send flavours online just yet! So we must do our best to make use of these new tools. You cannot screen new consumers and as John Kearon of Brain Juicer has deduced - there are two types of people the Creatives and the Crowd. It’s a fascinating field with so much being discovered all the time. The main context for us in the beverage industry is forming forums in our specific business sectors. As Schiller said: “Science is being speeded up, and you can more easily find someone working on exactly the same stuff as you.“ Something I am finding is that there is now more pull effect on the sites in which I participate. Initially it was me asking the questions but now people are asking my advice more and more. ‘Hey Dag I heard you talking to this guy and think you might be help me out with a project I have right now.’ This is the springboard for creativity and open innovation.

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890.

82 EXPERT OPINION Issue 70 - October 2009

Events diary 2009 ISNFF International Snack Forum - conference and exhibition Sunday 1 November - Wednesday 4 November San Francisco, US Food Security 2009: Achieving long-term solutions Monday 2 November - Tuesday 3 November Chatham House, London, UK CIES: Marketing Forum - retail insights and inspiraton Tuesday 3 November - Thursday 5 November Athens, Greece Dutch Food Retail Market Opportunities Conference Tuesday 3 November - Wednesday 4 November Amsterdam, the Netherlands Good Food & Wine Show Friday 6 November - Sunday 8 November Brisbane Convention & Exhibition Centre, Australia

Targeting growth in the GCC Gulfood 21-24 February 2010 The GCC, which covers Saudi Arabia, Kuwait, Bahrain, Qatar, the United Arab Emirates and the Sultanate of Oman, is today seen as the market for imminent future growth. GGC spending on food imports is set to more than double from US$ 24 billion in 2008 to US$ 49 billion by 2020 according to a report by the Economist Intelligence Unit. In a further sign of confidence, hundreds of companies have already committed to next year’s Gulfood exhibition which is organised by Dubai World Trade Centre. More than 90% of the allocated space at the region’s largest trade exhibition for food, drink, foodservice and hospitality equipment being held at the Dubai International Convention and Exhibition Centre (DICEC) has already been sold. “Essential goods and services such as food and drink have remained strong during the past year, and there are many opportunities for growth in the GCC,” said Helal Saeed Almarri, CEO, Dubai World Trade Centre.

“New international companies are looking to break into the Middle East for the first time, and the proven popularity of Gulfood highlights just how important this region is to their overall business plan.” Gulfood 2010 will take place all within one venue thanks to the new Sheikh Saeed Halls at DICEC, covering one million square metres. Restaurant & Café, and Ingredients Middle East will take place alongside the show at DICEC to allow industry buyers to source everything in one visit. The representation of 75 countries so far also heralds the international market’s recognition of the exhibition as an essential event on the food business’ calendar, and emphasises its appeal as a vital platform for industry growth.

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DecTec Beverage Packaging & Product Decoration Conference 2009 For those involved in the supply and use of containers, bottles, cans, labels and decoration in the beverage sector. Monday 9 November - Tuesday 10 November Amsterdam, the Netherlands The 6th Global Bottled Water Congress - ‘new world, new agenda’ Tuesday 10 November - Thursday 12 November Istanbul, Turkey 4th European Bioplastics Conference Tuesday 10 November - Wednesday 11 November Berlin, Germany SupplySide West Wednesday 11 November - Friday 13 November The Venetian & Sands Expo, Las Vegas, US ProcureCon 2009 Strategic sourcing event for manufacturers. Thursday 12 November - Friday 13 November Atlanta, US BBC Good Food Show Friday 13 November - Sunday 15 November London Olympia, UK Food Ingredients Europe Tuesday 17 November - Thursday 19 November Frankfurt, Germany Bridge2Food Sports & Performance Nutrition conference Thursday 19 November - Friday 20 November Le Meridien Hotel, Frankfurt Igeho 09 International trade show for hotels. Saturday 21 November - Wednesday 25 November Basel, Switzerland Gastro 2009 Saturday 21 November - Wednesday 25 November ExCel London, UK CBST 2009 The China International Beverage Exhibition on Science & Technology Tuesday 24 November Shanghai Everbright Exhibition and Convention Centre Simei 23rd International Enological and Bottling Equipment Exhibition Tuesday 24 November - Saturday 28 November Milan, Italy Own Label Show - The private label sector Wednesday 25 November Barbican, London Pro Carton Congress Promoting brand values through sustainable packaging Wednesday 25 November - Thursday 26 November, Düsseldorf, Germany World Secure Food Chain Asia Wednesday 2 December - Friday 4 December 2009 Harbour Grand Hotel Hong Kong

© beverage innovation 2009. Reproduced with the kind permission of FoodBev Media - For details about syndication and licensing please contact the marketing team on 01225 327890. Issue 70 - October 2009

Events 83

Issue 70 | Beverage Innovation  
Issue 70 | Beverage Innovation  

A comprehensive review of the Beverage Innovation Awards 2009, plus a closer look at the nutraceuticals industry, a special report on caps a...