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{ Christmas Focus }

Serving Up A Festive Feast From retail to food service to manufacturers, companies in the food and drink sector each have their own way of preparing for the Christmas market.

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hen do you start your christmas preparations? while turkey farmers start planning for the following christmas as the rest of us are still making sandwiches with this year’s leftovers, and restaurants start sending out special offers to encourage early christmas bookings around summer holiday time, retail outlets usually won’t put up their festive displays until after the Back to school signs have been taken down. not so selfridges on oxford street in london, which this year welcomed in santa claus to open its christmas department in July – a full 21 weeks ahead of christmas Day. Then, on 4 august, the store launched a capsule range of christmas food with a long shelf life, including a traditional christmas cake, an eggnog spread and festive biscuits. “This new extension to our usual offer is addressing this growing demand for convenience – domestic customers who love to christmas shop very early in the year to get it wrapped and taken off their

to-do list,” said eleanor Gregory, the company’s christmas Buyer. it’s also expected to appeal to those who are visiting london in the summer – whether tourists or expats – and want to stock up on traditional British christmas goods.

Convenience first with christmas being such a busy time, products that will make life easier on the day are often a popular choice. while some may prefer to make their stuffing, sauces and gravies from scratch, others prefer ready-to-cook options such as frozen yorkshire puddings and preprepared vegetables. The co-op, which will once again offer a frozen christmas meal Deal of main course and dessert for two for just £10, is also this year marketing its fresh christmas dinner box for two. comprising a ready-to-cook turkey, pigs in blankets, stuffing parcels, cranberry sauce and gravy, it retails at £12, with a separate vegetable pack for £3.

September/October 2017 Food & Drink News

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Food & Drink News September/October 2017  

Check out the new look Food & Drink News now available on issuu. Including the latest industry news, focusses and features.

Food & Drink News September/October 2017  

Check out the new look Food & Drink News now available on issuu. Including the latest industry news, focusses and features.