BUILDING ON SUCCESS OF ACME MARKETS PARTNERSHIP
ROSATI ICE EXPANDS MARKET TO POPULAR SUPERMARKET CHAINS ACROSS THE COUNTRY
Sam soon became known as “The King of Water Ice,” having his popular ices sold from horse drawn wagons throughout the city and at the New Jersey shore. Rosati Ice, celebrating its 105th year as an innovator in the Italian ice industry, will partner with supermarket chain Acme Markets for a fifth straight year. With this partnership, Rosati will continue marketing their widely popular 2 quart party pail in Acme stores during the summer months. The Rosati Party Pails will be available in Classic Cherry, Classic Rainbow (cherry, lemon, and blue raspberry), Mango, and Root Beer flavors, as well as the strawberry lemonade flavor, “American Hero Ice.” In addition, Acme offers Rosati Ice onthe-go with 10 ounce Italian ice cups, complete with a wooden spoon included under the lid. https://blacktapnyc.com/ or call 917.639.3089.
The success seen in Acme stores has allowed Rosati Ice to expand to other chains so that more customers can experience their delicious Italian ice. East Coast-based Weis Supermarkets sells the popular 2 quart pails during the summer months, while Whole Foods stores in the southern United States keep their stores stocked with Coconut Water Ice, Coconut Water Ice with Pineapple, and Coconut Water Ice with Mango, available in 10 ounce cups. The three new flavors, all made with natural and healthy coconut water, will also be available in Acme Markets. The expansion marks a turn in the Italian ice industry, as products are now more readily available at retail locations as opposed to standalone scoop shops.
Food & Beverage Magazine |January 2017
As Rosati expands to more stores in different parts of the country, so does the appeal of the product’s unique “scoopability” feature. Unlike other Italian ices, Rosati Ice products do not freeze when they are stored in the same freezers as ice cream when sold at retail. Rosati V.P. of Great Taste, Al Everetts, created a new formulation that would make Rosati products’ texture manageable and enjoyable, even when stored at colder temperatures. With this new formula, Rosati Ice can be stored for longer periods of time, allowing customers to enjoy their favorite flavors for longer. All of Rosati Ice products are made with natural sugar, unlike many Italian ice companies that use high fructose corn syrup in their recipes.