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TRENDS IN BEVERAGES

COLD-BREW BEVERAGE COMPANY ADDS PROTEIN TO COLD BREW COFFEE LINE FOR ADDED FUNCTIONALIT Y

High Brew Coffee®, an Austin-based natural beverage company, introduce their new ready-to-drink cold-brew coffee with added protein, Creamy Cappuccino + Protein, at this year’s National Association of Convenience Stores Show (NACS). This all new offering from High Brew Coffee® offers consumers the cold brew coffee that they have already grown to love with the added benefit and functionality of 12 grams of protein and 3 grams of fiber per serving.

Like all High Brew Coffee® varieties, Creamy Cappuccino + Protein uses a no-heat brewing process and has twice the natural caffeine of traditionally brewed hot coffee. The milk protein isolate is added to create a creamy and indulgent texture, while offering a satiating and convenient beverage experience in an 8oz can. This great tasting caffeine + protein combination is the perfect pick-me-up for those living an active on-the-go lifestyle.   “This new product embodies the innovation of our brand and the ready-to-drink beverage space as a whole,” said David Smith, founder and CEO of High Brew Coffee®. “It is still our goal to fuel those who do and Creamy Cappuccino delivers on all fronts. We are proud to offer consumers this all new product that allows them added nutrition and a quick burst of energy on the go. We continuously seek to provide our consumers with an elevated coffee experience and the protein and fiber added to Creamy Cappuccino will do just that.”

About High Brew Coffee Born from the adventure of a lifetime and raised in Austin, TX, High Brew puts expertly crafted cold brewed coffee in a can to enjoy whenever and wherever you want it. High Brew Coffee is made from 100% Fair Trade Arabica beans that are cold brewed over time, not heat. We believe that great coffee helps you navigate anything the day throws your way, that’s why we cold brew every batch to be smooth, bold and full of natural energy with way less sugar. High Brew is for the go-getters, trend-setters and the do-ers. It’s an elevated coffee experience with a can-do attitude and it’s now available in 6 ready to drink shelf stable flavors. It’s the cold brew for those who do. For more information, please visit www.highbrewcoffee.com. Food & Beverage Magazine |January 2017


Food & Beverage Magazine January 2017