Definitions: Interactive campaigns To get a message across to consumers, marketers must stimulate the receivers’ brain, which is why interactive advertising campaigns are starting to become more prominent than publicity stunts. Interactive campaigns are able to stimulate and entice possible consumers, which is why interactive advertising campaigns are so important. Example: Friskies Plus Playhouse Friskies Plus Playhouse is a playground for rescue cats created by Facebook fans, which is filmed and streamed onto Facebook. Fans of the Friskies Facebook page can control the cats’ toys in real time and see the cats’ reactions. It’s a cute idea that requires participation and engagement while maintaining the brand’s presence at all times. Customer engagement (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. Direct bookings: The quick and easy way to book your test online! Direct Booking provides a quick and easy way to book your driving tests online. To book your practical or theory test online, click on the link below and fill out the form to book your test within minutes. Channel Management The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution. http://www.gtms-inc.com/What-is-Channel-Management-Anyway_ep_88.html Booking channels: Booking.com, Expedia… SEO SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines. http://www.webconfs.com/seo-tutorial/introduction-to-seo.php SEM
SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.” SEM is an umbrella term that covers two broad areas: - Gaining traffic through free SEO efforts - Gaining traffic through paid search advertising http://searchengineland.com/guide/what-is-sem An online travel agency (OTA): specializes in offering planning sources and booking capabilities. Major OTAs include: • • • • • • •
Voyages-sncf.com - revenue €2.23 billion (2008) Expedia, Inc., including Expedia.com, Hotels.com, Hotwire.com, and others revenue US$2.937 billion (2008) Sabre Holdings, including Travelocity, lastminute.com, and others revenue US$2.9 billion (2008) Opodo - revenue €1.3 billion (2008) Priceline.com - revenue US$1.9 billion (2008) Orbitz Worldwide, Inc., including Orbitz.com, CheapTickets, ebookers, and others revenue US$870 million (2008) Webjet - revenue A$592 million (2011)
Last Moment booking App Hotel Tonight showed rooms that could be booked as late as 2 a.m. Tuesday (today) for $259 a night at the Affinia Manhattan, $249 at the Wyndham Garden and $295 at The Surrey. Example : Booking.com 2) Room Key:
It is an innovative searching and booking platform that offers customers the possibility to find the perfect hotel and book a room online.
First choose a place and then a date. Then select your criteria: price range, star rating, distance from your own place. After that appear all the hotels with location and the average price for a night, rank on Tripadvisor (number reviews).