Project 02 Task Doing a Content Model for an international relaunch project including the blueprint for 4 markets and the integration of 2 brands into the group. Workshops with the stakeholders of all markets. Content Strategy and Storytelling for the first 2 countries.
They printed the internet ! ✔ ✔
identify elements get rid of 50% of the content pages
Challenge Finding a doable solution to tell the story about a complex IT product and the offered services. Learning about the strength of each of the markets and what they do have in common. What happened There was already a very customer friendly, personal communication style since years that never was mentioned to be a core value of the company. We discovered that they did very well regarding their customer relationship and used this finding and made it transparent on the website. For the CMS setup we introduced 2 levels of so called internal customers within the system to support the editors and to involve all consultants to improve the content and to update their own profiles. Content Clusters, organized by a Meta Story, built the basis for further refinements of all content elements and their relationships. The knowledge about this relationships allowed to build a content ecosystem with meaningful connections and related topics. Content areas were defined that are vivid in the sense of half-automated content creation and maintenance.