DECEMBER 2012- FOCUS ON FASHION RETAIL

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My sixth resolution is to clean up the outside and the inside of the store. It’s been four years since I had the outside painted. I guess the building could use a little bit of the brush also. I just came back from vacation, and of course I had to stop in some stores that were in the area. I was in one store where you would’ve thought an interior decorator designed it. I kept thinking that I was an expert, and that my knowl¬edge and service were the important things. Just between you and me, that store sure was appealing. I would have liked to talk with the owner, but the store was too busy to bother him. My seventh resolution is to purchase one of those pointof-sale computer systems. I think it’s time. It will help with inventory

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control, payables and payroll. If for no other reason, my wife will be much happier if I don’t have to work nights and weekends catching up on all the pa¬perwork. It will be so wonderful to know what my stock levels are at the touch of a but¬ton, and we won’t have to spend so much time taking physical inventory! This will allow me to buy smarter for the store.

trade show and spend a couple of days rather than a couple of hours? I would also like to see some of the other stores around that I have heard are very successful. There are so many things to do. Yes, I’m going to appoint a store manager to run the store. I hate to admit it, but someone who isn’t all caught up in the past might do a better job for the future.

For my eighth resolution, I’m going to take a huge step, and make one of my salespeo¬ple the store manager. I’m starting to realize that I have no time to plan for the success of the store. I wind up doing everything, mostly because I haven’t trained anyone to take the responsibility. If I have a store manager, I’ll be able to implement the other seven resolutions that I’m so excited about. What would it be like to go to a

number nine

I’ve avoided

resolution

long enough.

I’m going on a diet. My tenth resolution was a promise to Har-

ry Friedman that I would wish you all a Merry Christmas, a great holiday selling season, good health and a very prosperous new year. I wanted to, but I didn’t know how. (You just did.)

e About the Author:

Harry J. Friedman is an internationally acclaimed retail consultant and Founder/CEO of The Friedman Group. Since 1980, his retail sales and management techniques have been used by over 500,000 retailers worldwide. For information on upcoming free retail webinars, seminars, training programs, on-site training or eLearning, call 800-351-8040, email info@TheFriedmanGroup.com or visit www.TheFriedmanGroup.com.

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