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e shows of 2012 fashion presentations and entertainment. The show’s portfolio comprises a cluster of different semi-independent shows under MAGIC’s umbrella, each devoted to specific lifestyles and price points. One of these shows is FN Platform (#3)- well performing footwear event. I always enjoy the working atmosphere at MAGIC, this is the most comprehensive and crowded event in America. I am pleased to say, that the FFANY (#4) and the TASM (#2) also have shown better satisfaction with their performance throughout the year, offering a comprehensive selection of footwear in all categories. The TASM seemingly has managed to significantly expand in space (+40%) and to add new categories- good job! The MICAM show (#6) is the most influential shoe event when it comes to high quality and fashion footwear. The show is comfortable, well-planned, featuring a multitude of mostly Italian shoes at moderate to luxury price points. Attending MICAM is not work, but close to religious experience for shoe lovers- it’s just unfortunate that the current economy has caused this beautiful event to downsize and underperform comparing with the last year, yet still steadily remaining among the Top 10. Other European shows, like the German’s GDS (#3), BREAD &

EA, NET

AVG. BOOTH COST

COMPARING W/ 2011

2012

ADMISSION COST (buyers)

n/a

Undisclosed

free to trade

2

3

+10%

Undisclosed

free to trade

2

n/a

Undisclosed

free to trade

n/a

Undisclosed

n/a

FREQUENCY / YEAR

DURATION, DAYS

BUTTER (#10), and the WHO’S NEXT Paris (#7) have done pretty well under tough economic condition, according our readers. I haven’t personally attended these events (yet) and thus, cannot add any personal comment. The events organized by the ENK Intl: the ENKWSA (#9) and the Coterie/ Sole Commerce (#8) have demonstrated sturdy performance throughout the year. Apparently, the new direction of the ENKWSA to focusing on supplies and low cost footwear only worked well, answering the needs of the buyers, according the survey. Again, it has been a very tough year for the trade. The overall satisfaction and/or value for the business ratings have dropped for all shows without exception, comparing with the surveys years before. Yet, all the events that made it to the Top 10 list have demonstrated, that they are important and appreciated in their efforts to connect buyers and sellers. We’d like to congratulate shows organizers and extend our good wishes for their continued success. And to all trade show buyers and sellers, we wish you Happy Trading! Alex Geyman

EXHIBITORS 2012, avg per show comparing with 2011

DOMESTIC

Undisclosed Undisclosed Undisclosed

Undisclosed

Undisclosed Undisclosed Undisclosed

3

Undisclosed Undisclosed

800

Undisclosed

38%

62%

6,000

Undisclosed

4

3

400 brands

600 brands

0

3,600

400

4,000

0%

free to trade

2

3

Undisclosed Undisclosed

1,000

Undisclosed

from €135/m2 free to trade and up

2

3

1,235

Undisclosed

3,800

+8%

1,573

-1%

DOMESTIC

290

INTL

200 brands

945

Undisclosed

free to trade

2

3

-3%

€166/m2

free to trade

2

4

n/a

Undisclosed

free to trade

2

3

Undisclosed Undisclosed Undisclosed

n/a

$5,950 (10' x 10')

free to trade

2

3

Undisclosed Undisclosed

+ 40%

$675 (10' X 10') furnished

free to trade

2

3

Undisclosed Undisclosed

+ 38%

Undisclosed

€ 30

2

4

2 10:45 PM

© FFR- Focus On Fashion Retail

Undisclosed Undisclosed

TOTAL

n/a

l

VISITORS 2012, avg per show

973

45%

600

55%

INTL

comparing with 2011

TOTAL

Undisclosed Undisclosed Undisclosed 50%

50%

22,223

20,504

Undisclosed Undisclosed

Undisclosed Undisclosed Undisclosed 20,501

Undisclosed

41,005

Undisclosed -3%

Undisclosed

Undisclosed Undisclosed Undisclosed

Undisclosed

200 + 1,400

Undisclosed

Undisclosed Undisclosed

25,000

Undisclosed

1,890 brands

+ 5%

4,075

400

4,475

+2.5%

2,000

Undisclosed

68%

32%

65,682

N/A

December 2012

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DECEMBER 2012- FOCUS ON FASHION RETAIL