folded in a different spot, each and every page. Salazar’s book art has fostered the merging of ideas – recycling old books to reduce landfill waste while at the same time producing a creative outlet. His winning formula consists of browsing used books for titles that appeal to him and selecting a word or phrase from within the book to create the design. For example, a book with a love story to tell might very well become folded into the word “Love.” Like any artist with a lengthy resume, Salazar can quickly tell you his favorite creation, his most unusual request and his most popular design. “So far my favorite one is the Superman symbol I recently completed,” he admits, pointing to the finished product displayed on his fireplace mantle. “I started it a couple of years ago and since I was doing it to keep, it would get put on the back burner a lot. I finally finished it and it’s one of my favorites.” Most unusual request? “Definitely the anarchy symbol,” he says with a grin. Not long after he started his book art, a woman whose husband created a
LOCAL HIDDEN TREASURE
book of posters of rock bands of the 70s sent Salazar one of her husband’s books with which she wanted him to create the anarchy symbol. “She wanted me to do the anarchy sign because that was one of the posters from the book,” he noted. “It was a difficult project because the pages were poster-type pages, so they were thicker and very slick.”
As if not even aware of his global status, Salazar is unassuming in his tremendous talent, and to say he is humble would be an understatement. In fact, most people right here in Artesia don’t even know this quiet accountant has an artistic side that rivals that of the most elite in the art world.
But that was then. Today, Salazar said he is more selective with his orders. “When I first started, I wasn’t sure of the direction I wanted to take, so I didn’t really turn anything down,” he explained. “Now I prefer projects that are more inspirational and positive.”
“He is very, very humble,” he wife whispered as she laid out piles of publications displaying his work. “He doesn’t say much about it, and he doesn’t go around talking about it. That’s just who he is.”
To date, the most highly requested and sought after word Salazar is asked to create is “Read.” Many publications include photos of “Read” in book review segments of magazines and websites.
Even his co-workers at Holly Frontier didn’t find out until recently that there’s another side to their local accountant of which they were not aware.
This type of art, folding pages into actual words, has never been seen before and often appeals to bibliophiles and art collectors alike. “When I compare my early books to what I do now, I can tell the difference in quality because I was trying to figure it out myself,” he said. “It was all trial and error.”
“When I first started doing my book art, I would work on it during my lunch breaks,” he recalls. “My coworkers just thought I was reading PHOTO LEFT PAGE: Artist, Isaac Salazar, with one
of his favorite pieces, the Superman “S”.
PHOTO BELOW: The Salazar Family, from left -
Isaac, Bella, Veronica and Isaac E.
Photos courtesy of Jennifer Coats Photography.
FALL 2013 | A COMMUNITY MAGAZINE