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F O C U S on mainstreet

The Artesia MainStreet District

HAS ITS PLACE A QUESTION MANY PEOPLE HAVE IS, “CAN DISCOUNT CENTERS AND MALLS TAKE THE PLACE OF DOWNTOWNS AND MAIN STREET?”

REBECCA PRENDERGAST Executive Director

ARTESIA MAINSTREET

The answer is NO- they cannot! Downtowns have traditionally been the center of retail shopping, and here in Artesia we still have many thriving downtown retail businesses, but discount centers and malls have become a popular option in addition to Main Street. There are several reasons why the MainStreet District is important in addition to great retail opportunities in Artesia. We know that the MainStreet District is a prominent employment center for several large service companies and dozens of smaller companies. There are a large amount of people that are

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FOCUS ON ARTESIA | FALL 2013

employed in Artesia that are employed in the downtown area. Our downtown is a reflection of our community -- and our pride and level of investment is evident in the design of the downtown. Our beautiful downtown is a critical factor in business retention and recruitment. Our downtown is also an ideal location for independent businesses, which keep profits in town, support other local business, families, schools and community projects. The MainStreet District is a large part of Artesia’s history and is evidence of

its independent spirit. The uniqueness of Artesia’s downtown is also a tourist attraction, offering wonderful shopping and dining. A healthy Main Street also increases property values, creating a ripple effect by improving values in larger areas even outside the district. Our MainStreet District also represents a huge public and private investment in our streetscape improvements and beautiful statues. In addition to great shopping and dining, we can see why a healthy downtown is good for the entire city and community. By shopping local, you receive a distinctive product or service and invest in our city’s future, all by walking down Main Street!

Focus on Artesia Fall 2013