SALES PROPOSAL TO
D E C E M B E R
2 0 1 6
EAR LS F ORT TE R RACE DU B LI N 2
Ke y S e l l i n g Po i n t s
Firstly, thank you for inviting CBRE to put forward our sales proposal and recommendations regarding the upcoming sale of Dolmen House, Earlsfort Terrace, Dublin 2. When making an appointment with a leading international firm there should be an expectation that anyone can run a process and sell a building. Our proposal highlights how, by selecting CBRE, you will receive best in class service from a senior and experienced team highly motivated to secure the maximum price for you. Our difference will be that we will align a team that will be truly passionate about securing the best price achievable in the market given the longstanding working relationship between our firms and the high profile nature of your asset. In doing so we see an excellent opportunity to align the values of CBRE and Arthur Cox.
Arthur Cox Values
• Prime located HQ building - 12,000sqft • Good car parking provision - 15 cars • Optimum floor plates allowing floor by floor occupation • High Profile CBD location • Excellent transport options on the doorstep • Refurbishment and value add opportunity
C B R E Te a m involved in this transaction
Lead Agent, Office Agency
Innovation During this process we will operate to reflect the Arthur Cox values: Integrity – This sales process reflects the Arthur Cox brand reputation. We will ensure a fully transparent process Performance – We continually strive to outperform and deliver maximum pricing for our clients Responsive – We will ensure full resources are allocated and speed of response to enquiries is unrivalled
Megan Burke Surveyor, Office Agency
Director, Office Agency
Executive Director, Capital Markets
Indicative Marketing Budget
Key elements to maximise value
We recommend that we offer the property For Sale by Private Treaty and advertise for an initial period of 3 weeks. Following which we recommend that we call for a single round of Best Bids.
• An ability to explain the potential of the building Irish Times
3 x 1/4 page advert
2 x 1/4 page advert
Banner on Building Facade
Bespoke, 6 Page
Daft.ie & CBRE.ie
Building & Locational
Pre Marketing Preparation
the best view.
We also suggest the following
• An ability to explain the office market to buyers, the potential supply and the timing that competing stock will be delivered to the market and where rents are forecasting • An ability to access owner occupiers and developers both locally and internationally
Owner Occupier / Special Purchaser
€9.5m - €10.5m
€8.5m - €9.5m
coverage for this disposal.
marketing suite to include a new ceiling grid and lighting installation. The marketing suite should be positioned on the highest floor with
detailed plans and CGI images are generated
Our comprehensive knowledge of the opportunity, in terms of the myriad of potential purchasers, investors and end use occupiers together with unrivalled access to the international markets will ensure extensive
We suggest that a section of the office is refurbished as a This will give buyers a sense of the potential end product.
to potential buyers. In order to achieve this we propose that
To drive pricing it is important to promote the property to the widest
Delivering Maximum Pricing
owner occupier/investor audience. In addition, there are a number of • Detailed CGI imagery
adjoining occupiers that are special purchasers.
• A dedicated website
We maintain good contacts with State Street / Irish Life who will look
As mentioned in our strategy we have the research capabilities to
• CAD and PDF Floor plans
at this acquisition as a larger redevelopment play. We would use our
demonstrate to the target buyers the relevant rental and yield forecasts
• Indicative layouts
hotels and licensed team to ensure that the correct personnel are
so that they in turn can model their pricing and returns.
• A branded e-merge campaign
contacted within the Conrad Hotel and Gallagher Family as we see this
Our in-house Building Consultancy team can assist with providing
• A branded print media campaign
as a possibility for them to relocate certain back of house functions to
refurbishment costings as a guideline and thereafter prospective
We will also utilise our contacts in the national press to ensure
Dolmen House allowing them to develop further bedrooms/conference
purchaser’s will price this themselves in order to maximise the bid they
rooms within the envelope of the hotel.
can put forward.
We have the answer to buyers & investors questions through unrivalled research
CB R E Office PLU S
Office PLUS is a proprietary software that has been
We propose a flat fee of €40,000 plus VAT.
• What rents can be achieved?
developed by CBRE to meet the needs of our business and more
• What upgrade works will be required to maximise value?
specifically our clients. Office PLUS is a single database that holds
• Where rents are now, where were they historically and
information such as;
that being mandated with this prestigious instruction is extremely important to the team and we will demonstrate our hunger and passion
where will they be in the future? • What is the competition?
We are happy to consider an incentivised fee but would emphasise
• Total Stock
• Take Up
• Lease Information
in the marketplace to achieve maximum pricing for you.
• When is the competition being delivered? • Who has lease events that could be targeted? • Who is considering Dublin as a new location? CBRE have a leading Office Agency team which work hand in hand with our Capital Market colleagues and between us we have
CB R E In-House Legal & Compliance
(including expiries • Future Development Stock
and break options)
brought some of the largest new investors and purchasers into the
CBRE have a dedicated onsite legal & compliance officer. Meadhbh McClean is an LCOI member of the Association of
Irish market in recent years. We are confident that with this skillset we can ensure that Dolmen House is promoted to the right people
Making this information available to our clients in a user-friendly format
Compliance Officers. Our compliance policies and procedures are
within these organisations and we have set out in our track record
is a key differentiator and will ensure that all key strategy decisions are
continually reviewed and updated, in compliance with changing laws
similar assets where we achieved outstanding results.
supported by real time market information.
CBRE Track Record
Indicative Floor Plan, Dolmen House (Prepared by CBRE Building Consultancy Team)
23 Shelbourne Road, D4
18 – 20 Merrion Row, D2
25,361 sq ft
12,160 sq ft
Sold Q1 2016
Sold Q1 2016
Pembroke Street, D2
2 - 4 Merrion Row, D2
12,000 sq ft
Sold Q1 2014
Sold as part of
FOR FURTHER INFORMATION CONTACT
MARK SMYTH T: +353 (1) 6185567 M: +353 (86) 2719720 E: email@example.com
MEGAN BURKE T: +353 (1) 6185595 M:+353 (86) 3959170 E: firstname.lastname@example.org