Business Minds with Ingrid Rothe of VIVID Thinking
LAURENCE NUSSBAUMER OWNER - nTECH Introducing Laurence Nussbaumer, Business Owner, nTech and Communications, a local success story which celebrated its third birthday in December 2017. Laurence is Vice-President of Locals 4 Locals and a founding member of the New England Futures Group, a business minded social lobby group.
ell us a little about yourself. I’m married with one child and another on the way. I love family life, and I’ll be celebrating my fifth anniversary in March. Unsurprisingly, I like computers and playing video games, particularly World of Tanks. My other hobbies include RC cars and archery for both target and hunting. Although, not that much hunting because … small family. What does nTech do? We focus on NBN telecommunications and IT. The key offering that sets us apart is next generation phone systems. Our clientele is predominantly business. We don’t really focus on the consumer market, although we are likely to expand into retail sales and service in the next two to five years. As a business owner myself, I understand the real value of not only dollars and cents, but time - particularly downtime. We work with our clients to not only resolve their dayto-day problem with IT, and sometimes their IT problems with more IT (laughs) but also to build solutions to solve problems that haven’t surfaced yet, and to identify opportunities where you can minimise staff downtime, improve productivity and really support business growth. nTech focuses on how IT can serve business to meet their business objectives, 14 New England focus.
80% off people’s phone rather than just selling nTECH FOCUSES ON bills made our initial individual products, and HOW IT CAN SERVE sales task really quite I think that is the secret BUSINESS TO MEET easy. to our success. THEIR BUSINESS Biggest challenges What led you to start OBJECTIVES, RATHER starting out? nTech? THAN JUST SELLING Lack of systems and I wanted to build INDIVIDUAL PRODUCTS, lack of knowledge about a future for my AND I THINK THAT IS how to run a business. family. I saw a gap THE SECRET TO OUR I didn’t know how to in the market for SUCCESS. do tax - it all took lots telephone systems that of practice and I had would not only save to work pretty hard on business money, but that; finding new clients; enable more effective and buying all the equipment we needed communication and was more reliable setting up an offi ce was time consuming and than what the big guys were offering. So, I expensive. jumped right in and prayed. What is your favourite part of running How was entering a new market? your own business? We got great results from the very start. When something goes wrong I have to Our approach to IT is quite different to the be there for my clients, and often work long stereotype of an IT nerd hunkered down in hours, but I can at times be flexible for family the basement. We are very business minded and I can take time out to care for my son. and work hard on being approachable and There are massive benefits in allowing for accessible. time and family life, which I really value. Obviously, I’m good with computers, Where to from here? but I like to think my business is better I’ve just dropped a scary amount of money with people than it is with technology. For into management tools that will not only example, IT businesses are notoriously slow help me do business better, but will help to respond to enquiries, so I ensure I call my clients through offering a better service, people back when I say we will. I’ve found timelier and more efficient. our clients appreciate our relationship-based Along with Monfia Connect we are approach, and are confident they are going setting up a business centre called The to get answers when they need them. Space, a casual office space suitable for Being able to demonstrate savings of 70 -
micro businesses, consultants and travelling business people who don’t want or need a permanent space or the hassle of setting one up. And of course, we are able to provide a fully digital enabled environment. Any regrets? I always think I can improve on the work I do. I know it sounds sappy, but any regrets are around work I could have done better. I have no regrets around having started my own business; it’s great! What inspires you? My family. What are the biggest challenges that lie ahead? Securing new business is an ongoing feature of the business. To stay ahead of the market we also must constantly retrain, and this takes time, and needs to be supported by cashflow. Staffing is another big one. What a scary thing, to try and find staff that can successfully represent you, your values and work ethic. And of course, employment regulations that you have to stay on top of. What would you advise a business just starting out? Do your research. Make sure you write down who you are, what sets you apart as a business. It’s stuff you are not necessarily going to remember when you get really busy. It’s important to remember what makes your business different, so if you go off track you can quickly refocus. Thanks Laurence.
Issue 129 of New England Focus