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Centenary Members’ Guide Version 2 - 20 December 2013


Table of Contents PART A – MEMBERS’ GUIDE ............................................................................................................................ 3 Message from the President and CEO ............................................................................................................. 3 How it all Began in Australia ............................................................................................................................ 5 Red Cross in Australia Today ........................................................................................................................... 5 Key Dates for Planning your Activities Around................................................................................................ 7 Centenary 2014 Key Timings ........................................................................................................................... 8 Planned National Activities.............................................................................................................................. 9 Planning for Local Celebrations ..................................................................................................................... 12 PART B: MEMBERS’ TOOLKIT ........................................................................................................................ 18 Templates ...................................................................................................................................................... 18 Trauma Teddy Label .............................................................................................................................. 18 Flower Planting Display Sign .................................................................................................................. 18 Local Fundraising Guidelines ......................................................................................................................... 19 Centenary Event Guidelines .......................................................................................................................... 22 Photo Release Form....................................................................................................................................... 25 Red Cross Centenary 2014 - Event Registration Form .................................................................................. 26 Centenary Picnic – Event Plan Template ....................................................................................................... 27 Run Sheet – Australian Red Cross Centenary Event Template...................................................................... 30 Event Checklist............................................................................................................................................... 31 Insurance ....................................................................................................................................................... 34 Event and Activity Insurance Notification Process ........................................................................................ 36 Media and media template ........................................................................................................................... 39 Media alert template..................................................................................................................................... 42 Centenary Calendar ....................................................................................................................................... 43 Order Form .................................................................................................................................................... 44 Key Centenary Contacts ................................................................................................................................ 46 Chairs of the State/Territory Centenary Committees ............................................................................... 46 Membership Coordinators ........................................................................................................................ 46 Sourcing Local Government funding for Red Cross Centenary ..................................................................... 48 Branch Centenary Collateral Kits ................................................................................................................... 49 State and Regional Offices Centenary Collateral Kits .................................................................................... 51 Centenary Website ........................................................................................................................................ 52 PART C – CENTENARY STYLE GUIDE............................................................................................................... 54

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PART A – MEMBERS’ GUIDE

Message from the President and CEO Preparations for our Centenary are well underway across the country and we’re looking forward to some great events to celebrate 100 years of Red Cross in Australia in 2014. One of our goals for the Centenary is to celebrate the achievements and contributions of so many Australians over the past 100 years. There are so many of you who have shared in our rich history and helped to build the organisation and the social history of Australia, and we want to ensure our activities during 2014 celebrate your involvement. Share your Red Cross story We know that each one of you has your own story about helping, or being helped by Red Cross. We want to hear from you through the Story Collection project that we launched in August. You can share your own words, pictures, video or audio at our website www.redcross.org.au/centenary. These stories will form the heart of the Centenary website in 2014 to be shared with fellow members and volunteers, as well as the broader community. Or you could take down the story of someone else, and submit on their behalf. It is yet another example of our own people helping people to be involved in 2014. You can also email or mail your story to us during 2014. During the Centenary year, we are particularly excited about telling the story of Red Cross to all Australians, and engaging many new people with the vital work we do. Our celebrations will reflect both the past century of Red Cross work and strengthen understanding within the community of our everyday work so that we remain an active and relevant organisation for the next 100 years. There will be two key dates for Centenary celebrations in 2014:  8 May – World Red Cross Red Crescent Day  13 August 2014 – 100 years to the day since the first meeting was convened at Government House in Melbourne. There are also a wide variety of celebrations planned around the country and we thank you for your enthusiasm, and encourage you to engage with as many people as you can to participate. We invite you to read on and look for the ways you can energise your local community, fundraise and join with us to celebrate this remarkable milestone for Australian Red Cross. Within this guide you will find some tools and templates that we hope will help as you continue planning how best to organise and run local activities. We will continue to provide support throughout our Centenary year, and your Membership Coordinator is available, as always, to answer any questions you may have.

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As this important milestone approaches, we will be continuing to look for opportunities to once again thank our hardworking members, volunteers and staff for their incredible commitment over the years. It is your dedication that has brought us this far, and the power of humanity will continue to carry us forward into the future.

Michael Legge President, Australian Red Cross

Robert Tickner CEO, Australian Red Cross

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How it all Began in Australia On 13 August 1914, nine days after the outbreak of World War 1, Lady Helen Munro-Ferguson, wife of the Governor-General, formed a Branch of the British Red Cross at Government House Melbourne. Lady Munro-Ferguson had been a member of the British Red Cross in Fyfe Scotland and was familiar with the role the organisation performed in Britain. She called on the wives of the Governors in each Australian state to form a local committee in each capital city, which they readily agreed to do. Red Cross was thus formally established in Australia. Very quickly, Red Cross became the premier wartime voluntary charity, especially appealing to Australian women across the nation. Twenty-five years later, during World War II, Red Cross was the largest charitable organisation in Australia, both in terms of the scale of its operations and also in the support it received from the Australian people. From a national population of seven million, nearly half a million people, mostly women, were members of Red Cross at that time. Vice-Regal support and the prestige of belonging to a well-respected international organisation all contributed to its spectacular successes. The post-war period saw reconstruction and regeneration that focused on social welfare, national emergencies, natural disasters such as floods and bushfires, development of the blood service and first aid programs, which were sustained by the extensive Branch network and thousands of volunteers. Australian Red Cross extended its involvement with concerns of the International Red Cross and Red Crescent Movement especially in International Humanitarian Law programs and refugee services. Today in the 21st Century Red Cross has repositioned itself with current humanitarian services priorities being: 

Strengthening national emergency preparedness, response and recovery

Increasing international aid and development

Championing International Humanitarian Law

Addressing the impact of migration

Partnering with Aboriginal and Torres Strait Islander peoples

Overcoming social exclusion by providing bridges back into the community

Strengthening communities in areas of locational disadvantage

as well as the provision of the Blood Service on behalf of the Australian public.

Red Cross in Australia Today Currently, there are over one million Red Cross members, volunteers, partners, staff, donors, blood donors and supporters, operating from 1,250 locations in all states and territories and hundreds more neighbourhoods through our community programs. Red Cross has an unparalleled reach across Australia. The Centenary provides an opportunity to recognise and thank the Australian community for its contribution to our first 100 years. Our work would not be possible without the spirit of volunteerism and commitment of everyday Australians to Red Cross humanitarian values. It is this spirit, as strong today as it was 100 years ago, that we wish to celebrate and share throughout 2014. 5|P a g e


Centenary Goals and Guiding Principles Centenary celebrations and planned activities will be many and varied throughout 2014, and this document is intended to be a guide in the planning and execution of your events. However you choose to celebrate and mark the occasion, we would ask that all activities fulfill at least one of the following goals: Goal 1: Celebrate the achievements and contributions of 100 years of Red Cross in Australia Desired Outcome: Local communities around Australia are publicly recognised and thanked for their achievements and contributions over 100 years of Red Cross in Australia. Goal 2: Energise the Australian community to support the work of Red Cross Desired Outcome: The public is engaged, educated and informed of the ongoing need for public support for the everyday work of Australian Red Cross. Goal 3: Strengthen Red Cross for the future to reduce vulnerability and improve lives Desired Outcome: The lives of vulnerable people are improved by strengthening, growing and diversifying Australian Red Cross membership, volunteers, partners and supporters. Centenary initiatives and activities should, to the greatest extent possible, meet the following Guiding Principles. 1. Directly contribute to achieving one or more of the goals of the Centenary 2. Link past achievements to the current work of Red Cross 3. Engage new Red Cross members, volunteers, staff and supporters, especially young people and people from diverse cultural and linguistic backgrounds 4. Engage current Red Cross members, volunteers, staff and supporters 5. Be consistent with the Fundamental Principles and respect the integrity of Red Cross emblem 6. Be well managed, cost effective and minimise risk (personal, financial, reputational) 7. Maximise a diversity of ways for people to get involved in Centenary planning and celebrations, including the use of online channels In all activities our members, volunteers and staff are guided by the Fundamental Principles of the Red Cross and Red Crescent Movement.

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Key Dates for Planning your Activities Around During the Centenary year, Australian Red Cross will focus activities around the following “pulse” dates. At these times, media interest will be particularly encouraged. The primary dates are 

8 May 2014

World Red Cross Red Crescent Day

13 August 2014

Red Cross in Australia was established

During the Centenary year, there may be other special days which could present an opportunity to link with Australian Red Cross activities: March 8

International Women’s Day

April 25

ANZAC Day

May 8

World Red Cross Red Crescent Day

June 14

World Blood Donor Day

June 15

Refugee Week

July

NAIDOC Week (Aboriginal and Torres Strait Islander)

July 27 – Aug 2

National Blood Donor Week

October

Anti-Poverty Week

November 19

World Toilet Day

December 1

World AIDS Day

December 5

International Volunteer Day

Activities do not need to be restricted to these key dates, but you may like to focus celebrating around these days. It may suit some Red Cross people to link to a local event on alternative dates, or at an alternative time to suit the members of the Branch or Club and their guests. Separate to Australian Red Cross Centenary events, from 2014 to 2018, there will be ceremonies and celebrations to commemorate the two World Wars. Australian Red Cross is working with the ANZAC Centenary Advisory Board to ensure Red Cross is represented at appropriate events being organised.

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Centenary 2014 Key Timings December 2013   

Members Guide Version 2 and Tool Kit sent to all Branches and Clubs Orders close for Red Cross Rose at Ross Roses Merchandise – calendar tea-towel available

January 2014    

Rollout of Centenary look and feel across the Society Branch recognition certificates available from Executive Directors end of January Centenary Website commences publishing of collected Stories, Timeline, news and event listings Branches/Clubs and other Red Cross locations can show local content on their own mini website (part of overall Centenary Website), supported by your local Member Coordinators

February 2014   

Commemorative Badges available from Executive Directors Branch Packs including collateral (posters, balloons, tabards, flags etc) Presentation DVD, speaker notes and PowerPoint presentation sent to Branches/Clubs Additional collateral packs including pull up banners and additional flags sent to State offices / State Centenary Committees

March 2014  

Second tranche of Merchandise available for ordering Red Cross Calling month

May 2014     

4 May: National Centenary Picnic Day / Walk for Humanity 8 May: World Red Cross Red Crescent Day Collectable silver coin released by Perth Mint 60 cent stamp released by Australia Post and available to buy over the counter and in booklets Bronze coin and 60 cent stamp packaged together and sold through Australia Post retail outlets

July 2014 

Red Cross rose stem orders despatched from Ross Roses

August 2014     

12 August 65th Anniversary of Geneva Conventions 13 August : 100 years of Red Cross in Australia Parliamentary Resolutions – Federal, State and Territory – proposed date 13 August 2014 Book release “The Power of Humanity : 100 Years of Red Cross in Australia” by Melanie Oppenheimer Big Cake Bake

October 2014 

Red Cross Rose expected to bloom

November 2014 

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Planned National Activities A variety of national projects are currently in development, though some may be dependent on Government funding or sponsorship before they can be progressed. Story Collection

What’s your Red Cross story? We are collecting personal stories from people who have helped, or been helped by Red Cross in the past 100 years. These stories will form the heart of a special Red Cross Centenary website to be launched in 2014. We are seeking a wide range of experiences from Red Cross people and those who have benefited from our assistance in the past 100 years. We encourage you to share your story via our website www.redcross.org.au/centenary with words, pictures audio and /or video. You can also submit your story via email centenarystories@redcross.org.au or post to Centenary Stories, GPO Box 2952, Melbourne Vic 3001. We also encourage you to take down the story from someone who is unable to provide it themselves and submit on their behalf.

Centenary Website

www.redcross.org.au/centenary From January 2014, the Centenary website will start featuring the Red Cross stories collected from around the country to create the personal histories of the organisation in Australia. You will be able to search for your own story - as well as the stories of others - and continue to be able to submit your stories throughout 2014. The website will also include an historical timeline, events listing and photo gallery, along with micro-sites available for every Branch or Club that wishes to have their own dedicated pages to tell their local history, list their activities and showcase their support of Red Cross and their local community.

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Localised websites

Every Branch or Club that wishes to, will have their own dedicated web-pages as part of the main Red Cross website; to tell their local history, list their activities and showcase their support of Red Cross and their local community. There will be one administrator password provided for each participating Branch and that person, who can be identified at a local level, will be responsible for updating the information. A local website is not compulsory, but available for Branches and Clubs who are interested.

Centenary Book

“The Power of Humanity : 100 Years of Red Cross in Australia�. This is an official history of the first 100 years of Red Cross in Australia and is being written by Melanie Oppenheimer, Professor of History, School of International Studies, Flinders University. This hard-cover book will be published by Harper Collins for release in August 2014, to coincide with our centenary celebrations. The books will be available to purchase through book stores and online through select book sites. Full details of launch activity for the book will be confirmed, in conjunction with Harper Collins, in 2014.

Red Cross Stamp

We are working with Australia Post on the development of a 60 cent stamp, to be released in May 2014 and available for six months. The stamp will be sold through post offices and Australia Post retail outlets and will provide a beautiful visual representation for our Centenary.

Red Cross Coin

In conjunction with Perth Mint, a silver collectable coin is being developed, which will be available from May 2014. This coin will be sold through normal Perth Mint channels and we will advise details of where you can purchase these closer to the release date. A bronze coin is also being designed by Perth Mint, which will be packaged and sold with the 60 cent stamp at Australia Post outlets. This will also be released in May 2014.

Red Cross Rose

Ross Roses has confirmed production of the Red Cross Rose. The rose will be sweetly fragrant and flower freely on long stems. Orders were being taken by Ross Roses throughout 2013 and must be received by December 2013, with stems mailed out in July 2014 along with planting instructions. Following the planting instructions, the rose is expected to bloom in October/November 2014. We encourage Branches/Clubs to place one order directly to Ross Roses, with either

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50% or full payment required with the order, with any outstanding monies due prior to dispatch in July 2014. Where pragmatic, an alternative to the ‘Red Cross Rose’ can be substituted, particularly when encouraging local councils to undertake dedicated plantings or displays on our behalf. Gift to the Nation

A permanent transfer of Australian Red Cross archives and memorabilia to National, State and Territory public institutions is currently being coordinated.

Merchandise

The preliminary Centenary merchandise of Tea Towels and Calendars are already available with the first orders dispatched. These can continue to be ordered throughout 2014 until they’re out of stock. A more substantial range of merchandise will be available to purchase through the Centenary website from first quarter 2014.

Parliamentary Resolutions and events Parliamentary Resolutions at Federal and State/Territory level recognising the Centenary, and our auxiliary role to Government and special relationship with military, are being sought for August 2014, with some states already receiving confirmation these events will occur. These approaches will be made end 2013. Events held in conjunction with Parliamentary Friends of Australian Red Cross groups are to be held in 2014, and we are seeking to have 2014 declared ‘the Year of Red Cross’. Branch Recognition

During our Centenary year, all Branches will receive a special Certificate to commemorate the Centenary.

Branch Collateral Kits A selection of items sent to Branches and Clubs which can be used for Centenary celebrations including posters and balloons, will be dispatched in February 2014.

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Planning for Local Celebrations

We invite and encourage you all to celebrate this remarkable milestone for Australian Red Cross in whatever way is appropriate to your local communities and available resources. Centenary initiatives and activities should, to the greatest extent possible, meet the Centenary Planning Guiding Principles outlined previously. With activities planned across Australia throughout the year, it’s important there’s a coordinated way of working so that our efforts aren’t duplicated. As a general rule, it can be assumed that:   

Local activities are planned and run at a local level Regional and State/Territory activities are coordinated at a State/Territory level Nationally significant activities are coordinated at a national level

Local activities: Implementing activities through local networks and resources is encouraged, and you might wish to contact local organisations, individuals and small businesses, as well as local media, to help implement and promote your activities. The toolkit has useful information and tools to help you do this, and we ask that you pay particular attention to the Fundraising Guidelines within. As ever, ideas and questions can always be discussed with your State Membership Coordinator. Regional and State activities: State and Territory Centenary Committees, working with their Executive Directors, will take a lead role in preparing for the Centenary, including: -

Mobilising and encouraging members and Branches, volunteers and staff to plan for Centenary events and activities which celebrate the past, acknowledge the present everyday work and our plans going forward;

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Focusing on both regional and metropolitan events;

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Engaging the broader community with the work of Red Cross, particularly our ongoing everyday work;

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Liaising with Government at State/Territory and local levels to gain commitments to Red Cross activities, to generate funding, where possible, and other support including parliamentary resolutions and other Centenary activities;

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Seeking out memorabilia and historical records so they can be properly protected (aligning with archival guidelines) for future generations.

National activities: The Centenary and Membership Engagement Committee (CMEC) set up by the Red Cross National Board, has oversight and direction of the key national activities and liaison with the Federal Government, key dignitaries and VIPs. Centenary materials, messages and templates for general use have been compiled into the Toolkit included in the second part of this guide. These are also available from your local Member Coordinator as well as in a special section on the Red Cross website: www.redcross.org.au/members2014 12 | P a g e


Fundraising Hints and Tips: The following hints and tips may help you when seeking local support for your fundraising activities and events. These can be read in conjunction with Local Fundraising Guidelines on page 19.        

Try to approach businesses that are locally owned and operated – they are more likely to respond positively to the event Try to speak with the manager of larger businesses who have a presence in your region with the aim to making it a very local approach By all means look to those business owners who you’ve previously dealt with, who are highly respected or visible in the community Ask those businesses that can provide goods and services for the function if they’re willing to do so free of charge Offer to recognise the sponsor as part of the event. Please refer to the Centenary Style Guide. Offer a brief opportunity to make an opening speech recognising Red Cross and why their business is interested in supporting If significant support is provided, offer to acknowledge their support in the promotional material ahead of the event Ask if you can use their name to attract other sponsors, or if they work with other businesses who might also be interested in getting involved

Inviting guests and VIPs Governor General of the Commonwealth of Australia As Patron of Australian Red Cross, the Governor General will be invited by the Board and National Office, to attend a select group of Centenary events in 2014. We would ask that no further invitations be extended to the Office of the Governor General for Centenary celebrations. State Premiers, State Governors and Chief Ministers State and Territory Centenary Committee Chairs, in conjunction with State and Territory Executive Directors, will invite Premiers and Chief Ministers to Centenary activities during 2014. If you would like to extend a further invitation for your Premier or Chief Minister to attend a local event, can you please liaise with your State Centenary Committee or Executive Director to discuss the details and ensure a coordinated approach. Federal, State and Local Members Branches and Clubs are encouraged to invite their local members to attend Centenary celebrations in their local communities throughout 2014; though please liaise with your State Centenary Committee or Executive Director to discuss the details and ensure a coordinated approach. Red Cross People With the whole of Red Cross celebrating our Centenary in 2014, we encourage you to share invitations and details of local events with all members of your local Red Cross Community. Local Event Ideas Linked to pulse dates such as World Red Cross Red Crescent Day (8 May 2014) and founding of Australian Red Cross (13 August 2014), local events/activities might include: 

Celebrations of Branches turning 100 years in 2014

Opportunities to collect Red Cross stories in your local community and submit to Centenary website

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An Australia-wide Red Cross Picnic on the Sunday 4 May 2014, which may be combined with a Walk for Humanity

Exhibitions including combined events with RSL Clubs, local historical societies or local libraries

Art or photo exhibitions with humanitarian theme

A local Humanitarian Relay

Balls, dinner dances, morning or afternoon tea

Tree or rose plantings and flag raising ceremonies

Recognition by State/Territory and Local Governments

Engagement with youth and schools

International Humanitarian Law activities

Activities do not need to be restricted to these key dates, but you may like to focus celebrating around these days. It may suit some Red Cross people to link to a local event on alternative dates, or at an alternative time to suit the members of the Branch or Club and their guests. Here’s a reminder of the original ‘60 ideas to get you started’: 1. Create a committee of interested members, volunteers and staff to brainstorm ideas that will work in your location. Share these ideas with others. 2. Ask 10 people to think about the Centenary and ask them each to jot down 10 ideas they have for celebrating the Centenary – you should have more than enough ideas. 3. Arrange for an historian or history student to research local Red Cross history and share the information with the local paper/radio stations. This could be done weekly or monthly, depending on how rich the history of Red Cross is in your area. This will require at least two months of leadtime – so start early. 4. Develop a list of the 50 most important things Red Cross has done in your local community and how many people have been affected and work to give profile to these accomplishments. If possible, find people who were “there” and incorporate their stories. 5. Work with your local RSL, CWA or other local community groups, to identify any veterans, volunteers or other local community members who could share their story, first hand, of how Red Cross has provided support. Distribute flyers at events (like UN Women’s Day breakfasts or other) to encourage anyone who was a member of Red Cross to write a few lines about their story or a story of their relations who were involved with Red Cross. Put these stories on the national website. 6. Search for Red Cross records such as Branch minutes (may be in people’s houses) and speak with your State Membership Coordinator about ways to archive or display this information. Do it officially according to archiving rules. 7. Work with your local museum or library, to showcase some artifacts from our past along with a reference to any interesting books you know of relating to Red Cross. 8. Work with the local council or library to create a local history with a display. 9. Work with a local theatre group and have a play created outlining something Red Cross related that is of significance for your community.

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10. Work with local horticultural or gardening groups and plant Red Cross Roses or a street of trees in memory of Red Cross. Possibility of a rose and wine fund-raiser. One hundred trees for one hundred years. 11. Work with your local government to see if some high profile gardens could be planted in red and white flowers to create the emblem. You will need to display the template near the flowers creating the emblem (refer to page 18). 12. If your building has flower beds, consider planting Red Cross Roses in your flower garden and then dedicate the plants to your volunteers and members. 13. Plant your flower beds with red and white flowers so visitors can admire the show of a living emblem. This might be a great way to engage some new volunteers with a green thumb. 14. Partner with the RSL to celebrate the role of Red Cross during the wars. 15. Create a float or marching group to take part in a local parade perhaps wearing old uniforms. Find Red Cross overseas volunteers. March in the ANZAC parades under peacekeeping flag. 16. Make sure young people are engaged in the planning and delivery of events. 17. Approach and work with schools to increase awareness and fundraising or talk with teachers about a history project about Red Cross. 18. Approach sporting groups to take part in the Centenary activities. 19. Offer to piggyback with other organisations in local fundraising activities using the Centenary as a background. 20. Explore ideas where members or volunteers can meet important people in the community or sporting heroes at major events. 21. Organise a speakers’ list of those who can talk about Red Cross at meetings such as Rotary, Lions, and Soroptimists. 22. It takes 100 people to make a Red Cross. Gather 101 people – members, volunteers and staff in a parking lot or at a football (other sporting) event. Have everyone dress in red shirt, red jacket or something similar perhaps disaster management vests. Create a cross where groups of 20 people represent the arms and centre of the cross. The remaining one person is your photographer. Arrange to take a picture from above, or from a distance. To create the white background you could do this on a beach or have the people around the edge of the cross hold on to something white. See if your local paper would publish the picture. This is a version of an older persons’ flash mob. 23. Organise the best ever Red Cross Calling Month in March 2014. 24. Kick off your celebrations by hosting a membership drive during Red Cross Calling month – work through 100 reasons you think are important to becoming a member. 25. Beginning in March 2014, see if your local government council would fly the Australian Red Cross flag for the entire month – or better yet for 100 days to celebrate 100 years. 26. Work with local politicians to have a proclamation affirming their commitment to Red Cross. Are there any new agreements that could be concluded and announced during the Centenary? 27. Our Fundamental Principles set Red Cross apart from any other charity. Use these seven ideals as the centrepiece of a presentation – explore each one in light of the work we do or how this is lived in your location. A creative writing competition could be offered inviting school-aged children to submit a piece of work around a theme reflecting the seven Fundamental Principles. 15 | P a g e


28. Building on the Fundamental Principle idea arrange for a series of articles to be carried weekly in your local paper over seven weeks. Each principle has a story to tell and the more localised you can make the connection – the greater the interest. 29. Do you have members, volunteers or staff who model the Fundamental Principles extremely well? If so make sure to share this accomplishment. 30. Set a fundraising goal to get 100 new donors to give $100 in 100 days – start this during March 2014 and wrap up in August on the Centenary date. 31. Set a goal of recruiting 100 new members and volunteers in your location during the Centenary year. 32. Challenge local service Clubs to donate 100 hours of time to Red Cross. 33. Have a bakery in your community make a special cake iced in white and red and donate. 34. Engage a restaurant to create a signature dish or dessert where a contribution from everyone is given to Red Cross. 35. During Volunteers Week recognise all members and volunteers. Make a wall of legends using their photographs. Create a wall or plaque of honour for the people who have contributed to Red Cross over the Centenary at the local level. 36. Is there an empty shop front where you could display Red Cross work and history during the year? 37. Look for the family, relatives and friends of long term members and invite them to a morning tea to celebrate that member’s contribution. 38. Interview older members who may now be frail and write their Red Cross stories and present them to their families. 39. Working with your members and volunteers, arrange to have local media outlets recognise the many years of service they have – perhaps you can find say five volunteers with 20 years at Red Cross or 10 with 10 years or any combination making 100 years. 40. During your local annual meeting, create a listing of every member that has worked with Red Cross – look for anything unique – long service, intergenerational volunteer, grandparent, parent, child etc. 41. Find a local overseas volunteer or domestic volunteer whose work could be highlighted. 42. Celebrate World Red Cross Red Crescent Day on 8 May by arranging a speaker on the local radio talk show or television program. Many stations have breakfast programming. This will require at least two months of lead-time – so start early. 43. Organise disaster management staff and volunteers to work with local scout groups around emergency preparedness. Help a scout earn their badge. 44. Working through the local council, ask local builders to equip each new home with a REDiPlan document. 45. Create a time capsule. Use a large file box to hold items such as a volunteer and staff list, the local paper for that day, a sample of your program materials, a selection of promotional items, a collection of thoughts or pearls of wisdom for those who will open the time capsule in say 25 years. Seal the box and print on the box “Do Not Open” until a specific date. Arrange for safe storage of the box in a public place. 46. Arrange an art show of local photographs and host a photography Club. Gather paintings from adults in art classes and have a silent auction for Red Cross. 16 | P a g e


47. Gather paintings or exhibits from “client groups” and have a silent auction for Red Cross. Raise money for their own programs. 48. Gather paintings from children about Humanity or another Principle for show. 49. Target, say 25 new Friends of Red Cross Groups to be established. A Friends of Red Cross Group is an informal group who are members and supporters of Red Cross and who raise money for Red Cross. 50. At a staff and volunteer recognition event or at your annual meeting unveil the 100 faces of local Red Cross. Gather 100 old pictures of staff and volunteers from when they were children, in high school, wedding photos. 51. Is there an opportunity for young people to perform a flash mob to highlight an International Humanitarian Law issue? 52. Put a Centenary touch to regular activities. 53. Ask young people to create a Humanitarian Boulevard at a local or state event. This is an avenue of stalls with activities that are fun, family friendly and educational that showcase Red Cross History and current services. 54. Organise a picnic for Red Cross people on the Sunday closest to World Red Cross Day. 55. Put your activities on the Centenary section of the Red Cross website – contact your membership coordinator to help. 56. Can we find ways to enrich the volunteering experience with personal development opportunities locally? 57. Think about the possibilities of webinars for getting people in touch with each other. 58. Build a speakers kit so that members, volunteers and staff can offer to speak at every other service group in the district during this Centenary year. Include a DVD wherever possible. 59. Can you develop a Facebook local community or contribute to Australian Red Cross’ Facebook or Twitter pages? Read up on the Red Cross people social media policy and guidelines for some tips on doing this. 60. Record a social history - arrange a conversation between a young humanitarian and a long time member so they can talk about Red Cross over the years. Submit your story via our website www.redcross.org.au/centenary. The previous list is certainly not complete. In fact, some of these ideas might not resonate with your members, volunteers and staff. That’s OK. The goal is simply to provide some ideas to help you get started on thinking about how to celebrate this Centenary in a meaningful way. Don’t limit yourself to these ideas – use these as a starting point to create something that will be meaningful and achievable in your local area and your Zone. Your ideas and activities should also engage and foster the sharing of Red Cross spirit with the people and communities supported.

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PART B: MEMBERS’ TOOLKIT Templates Trauma Teddy Label This label is printed on white cloth and measures 45mm wide x 30mm high.

Please contact your State Membership Coordinator for costs and ordering.

Flower Planting Display Sign Two templates are available: -

A5, fixed content (where no customised message is required) A4 with area for customised message “These roses were planted by Branch Name to celebrate the Centenary in 2014”. The logo elements are fixed and cannot be changed. You will need to display this sign near the roses or flowers creating the emblem or display. You can use the word ‘roses’ (as shown in the templates below) or the name of the flower you are using on your display sign.

A5 sign (210mm high x 148mm wide)

A4 sign (297mm high x 210mm wide)

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Local Fundraising Guidelines With preparations for the Centenary of Red Cross in Australia taking place across the nation, this addendum to the Guidelines for Branch Treasurers outlines what can be done in regards to fundraising for this very special and unique event. We share a rich and plentiful history, and Members and Branches have played a vital role in contributing to making Red Cross the strong and world renowned organisation that it is today. With this in mind, Australian Red Cross wants to ensure that Branches are able to undertake local Centenary activities and events that celebrate your successes, commemorate your hard work and receive public recognition of our everyday work and local, national and international achievements. Money raised by Branches is generally allocated as funds towards the general activities of Australian Red Cross, with a few exceptions such as during disaster appeals when funds are designated for a specific purpose. With our Centenary a once in a lifetime event, Red Cross has made an exception and will enable Branches to fundraise for Centenary specific events locally. We recognise the pivotal role Members and Branches play in contributing funds every year to support our every day work. While 2014 will be a year to celebrate, we encourage you to continue with your regular fundraising activities which enable Red Cross to deliver services where they are needed most. This document is intended as an interim addendum to the Guidelines for Branch Treasurers sent to all Branches and Clubs in August 2012. Centenary Fundraising Centenary fundraising is seen as a one off and unique event, where Branches can conduct specific fundraising for local Centenary activities, in addition to their normal activities in support of the everyday work of Red Cross. Contributions from local governments, councils or small business sponsorships are particularly encouraged, as it will enable others in local communities around Australia to share in the recognition of local achievements and celebrations. In many instances these sponsors would potentially provide new sources of funds and in kind support, and might be encouraged to support Red Cross work in future years too. These types of funding solicitations via local government/council funding requests or business partnerships can be undertaken for:  

amounts up to $2,500 without notification soliciting for amounts greater than $2,500 need to be agreed in advance

These amounts need to be agreed by the relevant State or Territory Executive Director and Centenary Committee in advance ie before approaching local governments, businesses etc to help ensure some oversight and co-ordination of activities. This would hopefully avoid double up of asks to the same local councils or business partners, and will enable a register to be kept of local business partners and supporters for future acknowledgement and recognition from Red Cross. It would also help in coordinating the use of support materials supplied to each state between different locations if necessary and avoid asking businesses who are already partners of Red Cross. Sponsorships or grants received in this way should acknowledge the funder or provider of pro bono services. Recognition in the form of certificates will be available to all, and those who donate funds or pro 19 | P a g e


bono value contribution of $5,000 or more will also have acknowledgement on the Red Cross Centenary website. These resources will be available on the website www.redcross.org.au/members2014 In addition, fundraising and donations can be solicited from the general public for community specific events or activities the Branch wishes to undertake in our Centenary year. It must be made clear to the donor that such donations are for celebrating Centenary events rather than for Red Cross everyday work, with manual receipts to state “Centenary Donation”. Centenary donations require receipting and can be tax deductible depending upon the personal and financial circumstances of the donor. Fundraising contributions from sausage sizzles, raffles, sales etc where the supporter has received something in return, are not tax deductible and should not be receipted. In the event of a Disaster Appeal being launched, or during the traditional Red Cross Calling period, particular care needs to be given to ensure our supporters clearly understand the purpose their donation(s) will be used for. If a Branch runs an existing commercial activity such as a tea room, opportunity shop, gift shop etc, funds should not be diverted to Centenary and away from their normal purpose of supporting the everyday work of Red Cross. Branches are also encouraged to continue to support our annual Red Cross Calling drive in March, as funds will continue to play a vital role in supporting the delivery of services to vulnerable people. Should such Branches wish to fundraise for Centenary activities, an additional solicitation of funds along with a clearly communicated purpose – and receipting as relevant – must be undertaken. Centenary Fundraising Processes Centenary funds raised by Branches can be spent directly on expenses that support local Centenary events and are NOT to be sent to the Supporter Services Centre unless there are surplus funds not required to cover expenses. Any surplus funds raised (ie more income than local Centenary activities expenses) are to be remitted to the Supporter Services Centre, where they will be attributed to your Branch as fundraising income and made available for other Red Cross Centenary activities. Branches can submit any surplus Centenary funds in their usual way by direct banking or electronic funds transfer into the Red Cross Commonwealth Bank account or by sending a cheque to the Supporter Services Centre. Please remember to send the Remittance Form to the Supporter Service Centre as soon as banking has been completed. See Figure 1 below. Branches can incur small expenses prior to obtaining Centenary fundraising income, subject to seeking the prior approval of State or Territory Executive Directors who may allow the nominal temporary overspend at their discretion. Should you have any questions in regards to the Centenary, please contact your State or Territory Membership Coordinator. For enquiries about remittances or banking of surplus funds, please contact the Supporter Services Centre, GPO Box 2957, Melbourne, 8060. Phone on 1800 811 700 or Email donorinfo@redross.org.au.

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Figure 1: Example of Centenary remittance with surplus funds

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Centenary Event Guidelines This section has been prepared so that Red Cross people across Australia can plan and share their Centenary events. This is a general outline only, and we realise that many people are very experienced at running events and may not need this level of detail. The questions included may help you in the planning stages of your event. Registering your Centenary Event It’s important that all Centenary events are registered centrally and showcased on the Red Cross Centenary website. Please ensure you fill out the event details on your Branch centenary website page or complete the registration form, refer to page 28, and forward it to your State or Territory Membership Coordinator. Event Objectives and Goals – Scoping your event The first step is to decide on the purpose (objectives) and goals of your event. Do you want to highlight past successes in your area, current accomplishments or the future plans for your area? You may be able to accomplish all three; however, consider what is most important to your community and what is achievable given the resources available. 1. What are you trying to accomplish by holding this event? 

What purpose does your event/activity have? Celebrating 100 years, looking to the future, thanking your members, supporters, staff or volunteers, recruitment of new supporters, fundraising, promoting awareness of the work we do or a program in your local area, presenting awards, an event for the media, a VIP event – or a few of the above?

2. Who is attending this event? 

Who is your audience? Is it an event meant for Red Cross people only? Or does it involve external stakeholders or the public? Will it be free, or will tickets need to be purchased?

What media are you expecting? Red Cross media staff can give advice, if required.

Are you expecting any VIPs? (ie Red Cross National Leadership team, CEO or Board, Government, Corporates, spokespeople or Ambassadors, long service members and notable community members). If so you will need to ensure that all VIP invitations are coordinated through your State or Territory Centenary Committee.

Are youth members going to be present? What role will they play? Will there be special things they can do?

How can you involve as many of our members and volunteers as possible?

3. What kind of resources are you going to need to carry out this event? 

Will the event be managed by members, staff and/or volunteers? Who are they and what role will they have at the event? Do you need to identify additional resources?

4. Measuring success 

What does a successful outcome for this event look like for you and how will you measure it? Write down some success factors in your plan. Attendee numbers, funds raised, formal feedback form, online feedback, caliber of speaker etc.

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What sort of evaluation will you do post event to communicate outcomes to your stakeholders and to improve on future events? E.g. Achievements, challenges, evaluation and feedback, conclusions and recommendations.

After deciding on your objectives and goals, a brainstorming session will help to identify and deliver workable ideas. Invite key members, volunteers and staff to a meeting where ideas can be suggested which relate to the objectives and goals of the event – past, current or future successes. Get your youth volunteers involved too. They have valuable creative ideas. What does your event look like and how will it be delivered? Event Timings and Plan Based on your outcomes of the scoping and brainstorming exercise, developing an event plan and critical path will help put deadlines into perspective and help to prioritise things to do. This should include all dates and deadlines as well as assigning the responsibilities of the individuals who will execute each of the tasks outlined. Be sure to take into consideration local media deadlines. 

Event plans should include key event details, event objectives/goals, project team/key responsibilities details, venue, stakeholders, VIPs, audience, catering, key timeline, production/technical, media and communications, event evaluation etc. Please see the Event Plan template in the appendix.

All other documents associated with an event (Run Sheet, Checklist, contact list etc) should be attached to the Event Plan.

In terms of timings, make sure that nothing else will conflict with your events (eg other events like local Government meetings or ANZAC Commemoration events). Be sure the day and time you decide upon are appropriate for your audience.

Create a Budget It is important to create a budget in the early stages of the event to determine what your funding source is (and if you need to acquire funding outside of your business area through sponsorship, funding applications etc.), how much money you have to spend and how to spend it most effectively. Remember to factor in all costs – supplier costs, space rental, equipment, food etc. The Venue After deciding on the details of the event, identifying multiple venues will enable you to decide on the most appropriate. 

Decide if you require a free space or if you can afford to hire space.

Be aware of capacity. You must be certain that the venue will hold the maximum number of anticipated attendees.

Ascertain what audio visual requirements you require and verify if your venue can accommodate.

Could you use community space or Red Cross partner space to help reduce costs?

It is important to do a careful site inspection to ensure that the venue you select meets all of your event needs. This should be done well in advance of your event date and should include all suppliers that you are going to be dealing with including caterers, audio visual, venue staff and security.

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Suppliers Based on the needs of your event, you will need to source and liaise with reputable suppliers for various goods and services including catering, plaques or awards and audio visual support. 

Ascertain who can meet your audio visual requirements, or if you can do it in-house.

Arrange for catering – be sure to give yourself enough time to arrange for an outside caterer if you plan to have one. Also ensure dietary requirements can be catered for.

Room set up, AV and Equipment 

Make sure you have all audio-visual equipment. Also, be sure to test all equipment before the event to ensure that everything is working properly. If possible, it is best to have back up equipment in case technical difficulties arise.

Determine the proper set up of the room and have all props that are necessary including the chairs, staging, theming, registration desk, RSVP lists, badges, handouts, presentations etc.

Run Sheet 

A comprehensive, step by step Run Sheet is crucial to managing the event smoothly on the day. It helps all of your stakeholders understand what happens on the day and when.

Its important to properly brief members, Member Coordinators, facilitators, speakers, staff and volunteers as to their role in the event and what they will be required to do when you hand out the Run Sheet.

There is a Run Sheet template in the appendix of this document.

Event Checklist 

An event checklist will help ensure that important details have not been overlooked.

There is a event checklist template in the appendix of this document.

Media, Communications and Social Media 

Develop all media materials, including a media advisory news release and event fact sheet if necessary. Keep your media kit to three or four pages with who, where, when, what, why and how. Gain all necessary approvals and if media are going to be photographing/taping guests or speakers, ensure you have appropriate photo release forms.

Develop a targeted media list of key journalists/media outlets that you wish to reach.

Communicating is essential to the success of every special event. You need to communicate with each audience. This can be through invitations, emails, social media or traditional methods. Please feel free to use the invitations template and posters in the appendix.

Sign in sheets – all media should sign in upon arriving at the event. This allows you to know who to follow up.

You may need to determine who your best spokespeople will be if media want to interview participants.

Should you need guidance refer to the media guide in the appendix or speak to the Red Cross Media team.

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Photo Release Form

If you would like to formally submit your photo to Red Cross, please ensure the person/s in the photo complete the Still and Moving Image Release Form above. If photos are for local use, please follow your normal procedures.

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Red Cross Centenary 2014 - Event Registration Form Please complete the following with as much information as you can. We will be using these details to compile a list of all events planned to celebrate the Centenary in 2014. While you may not have the exact details, we would appreciate if you can provide what you have planned so far. If your date isn’t set but you expect it will be May or August, suggest you add that in.

Send to your State or Territory Membership Coordinator Office/Branch Name Date of event Time Event location Type of Event and Overview (e.g. morning tea, guest speakers, VIP’s etc)

Attendance Red Cross people Guests

Your details Title Name Phone Email Office/Branch Name

Please return the completed form to your State or Territory Membership Coordinator

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Centenary Picnic – Event Plan Template Last updated: 01 January 2014 Name of event

Centenary Picnic

Date

Sunday 04 May 2014

Time

10:00 – 1:00 pm (picnic 12pm – 1pm)

Venue

XYZ Red Cross Branch

PAX

40 (members and volunteers)

Event owner

Jane Dole

1. Project team           

Event Owner – Jane Dole, Australian Red Cross Event support – xx xx Invitations and RSVPS – Joan Jacobs, Australian Red Cross Volunteer Team Leaders – xx xx Volunteers assisting on the day - xx xx Production and Audio Visual – Melville Audio Co. VIP Logistics (who’s looking after VIP’s on the day) – xx xx Media and Communications (who’s managing this in the lead up – includes any social media) – xx xx Photographer/Video - xx xx Special Guest/s – xx xx First Aid (if required) – xx xx

2. Objectives    

To thank our members, staff, volunteers and the community for their engagement and support To recognise Melville Community Centre as a great supporter in the past and the future To celebrate the Australian Red Cross Centenary and showcase the work we do To thank the local council for their support and provide them with local networking opportunities

3. Venue Melville Community Centre

4. Stakeholders (who are you doing this for)     

Australian Red Cross members, staff and volunteers Melville public and community Australian Red Cross Centenary Committee Melville Community Centre staff and stakeholders City/town council

5. VIPS Should include any senior staff, special attendees, speakers, council/government invitees etc

6. Target Audience (who do you want to reach with your messaging/goals)    

Melville general public/community Australian Red Cross Social media Volunteers and members

7. Invitations and RSVP’s 

Managed by Joan Jacobs 27 | P a g e


8. Food and Beverage      

Event support liaising with all stakeholders in the lead up. Volunteer team leaders managing this on the day. Sausages, bread, sauce donated by Foodland Volunteers cooking on the day Melville Catering Co. supplying equipment, plates, cups, napkins etc. Melville Community Centre donating softdrink, water and juice and providing staff to assist

9. Event timeline 10:00 10.10 10:15 11.00 11:30 11:40 11:50 12:00 12:20 12:30 13:00

– All staff and volunteers arrive onsite – Volunteer briefings by Team Leaders – Set up bbq, equipment, banners, and space – Registration set up, collateral ready to go, Photographer arrives – Doors open (early arriving guests) – VIPs arrive and briefed by event team/appropriate stakeholder – Pre-cook number of sausages, buttered bread etc ready to go – Event starts – Brief speeches and short presentation – Guests network – Event concludes, guests depart, bump out

10. Production / Technical Venue liaison  Event owner and support team Volunteer arrival, briefing and management  Team Leaders Audio Visual  PA, Microphone, Lectern, projector, screen – Melville Audio Co. providing  Events owner and support team liaising with supplier First Aid  Red Cross to provide First Aid volunteers / staff  Melville Community Centre assisting with first aid room Risk Management Plan  Event Owner and support team creating and investigating all insurance, licensing and council approval  All of the project team supplied with the plan - Event Owner  Emergency procedures readily available at venue – provided by Melville Community Centre  Emergency equipment identified – Event Owner/venue Facilities  Toilets with clear signage – Event Owner and support team  Venue and location maps – Event Owner and support team  Equipment placement agreed – Event Owner/venue  Equipment placement on day – Event support, volunteers and venue staff Photographer/video  Red Cross team (who?) providing or managing one still camera and photographer – xx xx  Red Cross team (who?) providing one roving/fixed video camera  What will be done with the images and/or footage?

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Registration desk  Managed by Joan Jacobs, supported by volunteers  3 x trestle table and four chairs  Located – at entry, inside door  Badges  Program brochures to be available and handed out VIP Briefings and MC  Who is briefing whom? Rubbish  Volunteers to clean up as we go

11. Media and Communications    

Media, Communications and social media plan Key messages Written brief for volunteers Photographers/videographers brief

12. Miscellaneous 

Australian Red Cross to provide sunscreen

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Run Sheet – Australian Red Cross Centenary Event Template Date of event Office/Branch location KEY CONTACTS Red Cross Insert full name eg.Mrs Smith

Insert title Membership Coordinator

Insert work phone 08 1234 5678

Insert mobile 0400 000 000

Suppliers

EVENT DETAILS Insert number of people Catering (if required)  AV (if required)  RUNSHEET Time Before event

Who

10.10

Room setup Computer/projector/PA system Chairs/tables Catering MC to welcome guests (this will include an Acknowledgment to Country) MC provides Introduction to Australian Red Cross Centenary events with the accompanying PowerPoint presentation (refer to key messages and QandA information sheets) (PowerPoint presentation plays) MC introduces guest speaker

10.11

Guest speaker speaks

Guest speaker

10.21

MC thanks guest speaker/s

MC

10.25

MC thanks volunteer, thanks staff for attending and provides closing remarks MC encourages all guests to mingle and enjoy morning tea

MC

11.00

Event closes – Pack up equipment (bump out)

10.00

MC

MC

MC

MC

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Event Checklist

Task Objectives and Goals Develop event/activity purpose Decide on event objectives and goals Decide on event activities e.g. awards, speeches Decide on target audience Planning meetings Approach people to be part of project team Initial meeting to discuss event – agree on objectives, date and time, budget, Responsibilities and meeting schedule Assign a team member to oversee the budget and provide regular updates Take minutes and circulate Venue Compile list of potential venues Conduct site inspection of these venues Decide on event venue Make booking or payment Decide on AV needs Decide on catering needs – consider any dietary requirements Decide on room setup Confirm numbers and final details with venue Speakers Decide on any potential guest speakers Approach guest speakers for availability Provide guest speakers with any relevant background information and run sheet Invitations Decide on invitation strategy Compile guest list – include media, special guests, speakers, members staff and volunteers Draft invitation – agree on wording and dress code Finalise invitation – print or email Distribute invitation – mail and/or email Manage RSVPs – implement ticketing process if required

Responsibility

Date to complete

Completed 

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Task Members, Staff and Volunteers Discuss any staffing needs on the day Engage team of members, staff or vols Assign roles to members, staff or vols Provide members, staff or volunteers with background information and run sheet Implement a follow up strategy for invitations – reminder phone call/email Audio visual and equipment Source any required audio visual equipment – projector, PA, microphone, CD player, laptop Source any music or presentations Source any equipment needs – tables, chairs, banners, lights Check all AV equipment is compatible Check all equipment is appropriate Organise transportation of audio visual equipment Organise transportation of equipment Run sheet Draft run sheet Circulate run sheet to project team for comment Finalise run sheet and distribute to project team and suppliers Collateral Discuss any collateral requirements – brochures, posters, information packs, promotional items Source any relevant collateral Organise transportation of collateral Media Discuss any media interest Complete media alert template Distribute media alert to local media Address any media enquiries that arise Develop a targeted media list of key journalists that you wish to reach Project team/staff/volunteer briefing Set up initial meeting prior to event Provide any relevant background notes on event Provide key event information – run sheet, guest list, emergency procedures

Responsibility

Date to complete

Completed

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Task Filming and Photography Discuss any filming and photography needs Book photographer Provide photographer with relevant background information and run sheet Post event review Organise a post event review meeting with project team Write thank you letters to key speakers and suppliers Don’t forget to Use the designs and templates provided in this guide to help you with the organisation of your event Send through your event registration form

Responsibility

Date to complete

Completed

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Insurance

What type of insurance does Red Cross provide for members?

Three types of insurance:  Personal Accident policy covers certain expenses resulting from injury (not illness). Please note that we legally cannot reimburse any claims which incur a Medicare rebate.  Public Liability covers for damages people are liable to pay arising out of injury to others, or damage to others' property, as a result of an incident connected with their voluntary duties.  General Travel Insurance covers members who are travelling on official Red Cross business and are more than 50km from their usual place of residence. This policy provides a lump sum payment in the event of certain injuries and reimburses the member for non-Medicare medical expenses and loss of baggage. All insurance cover is subject to and dependent on the terms within each policy.

Why does Red Cross Personal Accident policy not cover expenses related to Medicare?

Government Legislation prohibits general insurers from providing coverage for medical expenses which attract a Medicare rebate (this also includes amounts incurred which are referred to as the Medicare ‘gap’).

Is there an age limit for members’ insurance coverage?

Yes, the Personal Accident policy covers persons up to 90 years of age.

However, the Public Liability policy has no age restrictions. What about insurance cover for the ‘other’ people who are not members (family or friends) who help out on occasion at fundraising events or meetings?

Provided that they are performing voluntary duties for, and under the instruction of Red Cross they are insured under Personal Accident, Public Liability and General Travel polices.

Should Red Cross carry out risk assessments on all fundraising events?

Yes. If an event is recurring or similar in nature then only one risk assessment needs to be developed – it can then be updated accordingly.

Risk tools to assist you with developing a risk assessment will be made available to you by the Membership Coordinator.

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Is travel to and from member activities covered by Red Cross Personal Accident policy?

Yes. The Personal Accident policy covers necessary direct travel to and from member activity provided it was officially organised by Red Cross.

If travel exceeds 50km from your usual place of residence you will then be covered under the General Travel Policy. If a private vehicle is used for Red Cross purposes is the vehicle insured by Red Cross motor insurance policy?

No, please refer to Red Cross Motor Vehicle policy

What should a member do if injured during Red Cross activities?

Members should tell their State Membership Coordinator immediately. They will be asked to assist in completing an Incident and Hazard report form.

How can a member make an insurance claim?

The State Membership Coordinator will make a claim form available on request, and will forward the claim to the National Risk and Insurance Manager who liaises with the Red Cross insurer. As with all insurances, the insurer makes the decision to accept the claim based on the information provided to them and based on the conditions of the policy.

If people perform or entertain at a Red Cross event organised by a Branch/Club, do they require their own insurance or are they covered by Red Cross?

If they are being paid by Red Cross they will require their own insurance including Public Liability.

Private vehicles must be comprehensively insured and roadworthy. The driver of the private vehicle must be a nominated driver on the vehicle’s insurance policy.

If they are performing voluntarily they will be covered by Red Cross insurance.

For any large scale events where high numbers of public will be involved, please contact the National Risk and Insurance Manager. If a Red Cross event is held in a private residence or its grounds are the attendees covered by Red Cross insurance or does the property owner have to have their own insurance?

No, Red Cross insurance would not normally cover this.

It is strongly advised that the property owner have their own insurance and discuss with their insurer before agreeing to hold an event.

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Event and Activity Insurance Notification Process Risk Assessment Guidelines Whilst it is important the RiskSmart risk assessments are completed for the upcoming Centenary Celebrations, we also acknowledge that each Branch may be conducting dozens of separate events and activities and we do not wish to create too much unnecessary work for you. It is our recommendation that each Branch (in conjunction with their State Membership Coordinator) completes a generic RiskSmart risk assessment with a focus on event type risks. Examples of these types of risks may include; Work, Health and Safety related injuries, fraud (eg. fundraising), adverse weather conditions, public security breaches, general first aid injuries, threats of/actual abuse, food poisoning, etc. Once your “Event RiskSmart Assessment” is completed, you’ll have a generic assessment as your base. Many events have the same types of risks, so there is no need to complete a new RiskSmart assessment every time you hold an event. If the event differs slightly to what you usually hold, simply update your generic RiskSmart assessment to reflect any additional risks you believe each different event may pose.

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Notifications Guidelines The Insurance Notification Form is designed to; ensure consistent and accurate reporting to the insurers and to ensure that all of our events, activities and people are adequately covered for; Public Liability and Personal Accident (for members and volunteers who are assisting). Although many events and activities such as Branch gatherings, fundraising, sausage sizzles, bake sales, garden parties and public forums are already covered by our insurance it is important to let us know of any events or activities that; -

Have never been undertaken before Involves large numbers and/or high volume of public in attendance, over 200 people Involves high risk activities (usually related to sport) Involves the selling or public consumption of alcohol (where we are supplying the alcohol) Overnight stays Anything which requires a contract or agreement to be signed with another party (these always have to be checked by the legal team prior to signing)

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Insurance Notification Form - send to sconlin@redcross.org.au Address / Location : Date : Time : Please describe event and/or activities :

Ongoing or Once off event/activity : If ongoing – how often will this take place? Are you partnering with any other organisations? If yes, please advise name of partner organisation. In what capacity is the partner organisation involved? How many Red Cross employees will be supervising : Number of Red Cross Employees in attendance : Number of Red Cross Volunteers and Members in attendance : Number of Public (incl clients) in attendance : Will Underage Minors be present/involved :

Risk Management Has a risk assessment been completed? Any Other Comments

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Media and media template

How to work with local media The Centenary of Red Cross in Australia in 2014 is a great opportunity to increase awareness of Red Cross services. Local media outlets provide an important avenue through which we communicate directly to the public. Understanding the needs of the media and establishing a positive two-way relationship with the media can be of great benefit to Red Cross and the work we do. We often find the best results are achieved in local media when we have people on the ground with local knowledge, contacts and efforts. This is why we have created this guide on how to work with your local media. If you have any questions about media or need guidance on how to engage your local media please contact: Katie Isaac, Media and Communications Adviser, Red Cross People Mob: 0408 858 255| Email: kisaac@redcross.org.au

Overview of Media Protocols Media Protocols enable effective, cooperative and appropriate media management of issues relating to Red Cross: 

We encourage Red Cross members to work with their local media to promote their activities for Red Cross Centenary. We have attached a media alert template which can be adapted to help you to secure publicity for your upcoming Red Cross Centenary activities.

Red Cross members may act as spokespeople for Red Cross Centenary activities in their local area, however, if you are asked to comment specifically on Red Cross programs, disaster appeals or other fundraising activities, please advise the journalist that you are not the right person to comment and pass on the contact details of the journalist to Media Adviser, Katie Isaac who can assist with these queries.

Try to avoid saying “no comment” if the questioning gets controversial or off-topic, just say politely that you don’t know the answer to that question but you are happy to put them in touch with someone who can help. Call Katie Isaac on 0408 858 255 as soon as the interview is over, or give the reporter Katie’s contact details.

The media love a story with a great image, so wherever possible try to stage a photo opportunity for the local paper or invite them to anything which may be visually appealing.

If you learn there is the potential for a negative story about Red Cross please contact Katie Isaac immediately.

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Establishing contact with the media A good working relationship with your local media can result in positive coverage of your activities, and the easier you are able to make their job then the more likely you are to be able to gain coverage. Many of our members have a long history of working with their local media. If you haven’t established contact with your local media before we would recommend making contact with journalists either over the phone or email and providing your contact details and some background on the work you and your Branch do in the local community. It’s important to always keep in mind that you are presenting yourself to the media as a Red Cross representative, which brings a responsibility to ensure that you are providing correct information about our programs and services. If you are not sure about something or the journalist asks about a program outside the Red Cross Centenary or your Branch activities, please refer them to Katie Isaac who can respond on behalf of Red Cross.

What is a media release or media alert? The aim of a media release or a media alert is to generate media interest in the information, event, person or resource you are trying to promote. A media release consists of no more than one page of information written in a particular style that can be sent to media outlets to gain their interest and, if all goes well, be used as background for a story about Red Cross. There are no guarantees that a media release will result in a news story.

Three simple rules for media releases: 

Keep your releases short and to the point – preferably one page.

Focus on the Key Messages – what information do you want people to take away?

Tell the story in the first paragraph.

It is important to get the right information in the release including time, date, location plus the specifics of the activity or event. We encourage you to use the attached media alert template and adapt this according to your local needs.

Photo opportunities Often a journalist will request an image or would like to send a photographer to take pictures to accompany a story. You can include information about any opportunities for photos (such as event dates etc) along with the media release. This way, the journalist has access to information for a story and an arranged opportunity to an image in one document. Remember, the easier you can make a journalist’s job, the more likely you will be to receive positive media coverage.

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Interviews Your media release may generate a request to interview a Red Cross spokesperson in your area. Interviews allow journalists to add new angles or information to a story and often give a story credibility by attributing information to a reliable and trusted source. Interviews are usually a very structured encounter where a journalist asks particular questions hoping to get specific answers. The trick is to make sure you give the answers you want to give and provide information to the media in a way in which they can use it positively. You may be invited to take part in an interview, which may be pre-recorded or filmed/recorded live to air. These interviews tend to last a little longer than a news story and are cut down so it is best to keep your answers short, simple and succinct. This rule also applies to interviews for print – journalists need to reproduce your quote in one or two sentences. Make it as easy as possible for them to do this by keeping it short, simple and succinct.

Simple interview tips 

Prepare your key messages - three or four key points you want to get across -before the interview and try to memorise them. If it is a phone interview, have them at hand so you can refer to them. There are some general Centenary key messages in this document that you can draw from.

Remain calm and give yourself time to think about your answers to make sure you are sharing the right information.

Where possible provide examples about what you and other local Branch members do with Red Cross. People like to hear about the positive work you are doing to help others, which could range from holding fundraisers, to volunteering to donating blood and more!

If the interview is pre-recorded or for print, don’t be afraid to correct something if you make a mistake. The journalist in most instances will be happy for the correct information.

If you feel an interview has not gone according to plan and potentially will reflect negatively on Red Cross then please contact Katie Isaac who may be able to negotiate with the media and fix the problem before it is aired.

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Media alert template

MEDIA ALERT For Immediate Release

Support Red Cross Centenary Red Cross will celebrate its Centenary Year in 2014 having been formed at Government House, Melbourne on 13 August 1914, exactly nine days after the outbreak of World War I. Although most of us know Red Cross for its work in emergency relief and recovery and for the highly respected Blood Service, local members, volunteers and supporters also continue to assist in the everyday work of Red Cross. The goals for the Centenary Year are to celebrate the achievements and contributions of 100 years of Red Cross in Australia, energise the local community to support the current work of Red Cross, and strengthen Red Cross into the future to reduce vulnerability and improve lives. Red Cross hopes everyone can play a role in celebrating the Centenary of Red Cross. <Insert local Branch or group name> will be organising <insert activity details> in <insert town name> and encourages everyone to come down and support Red Cross by <insert what you want people to do> For more information on the Red Cross Centenary in 2014 go to the Red Cross website at redcross.org.au/centenary What: <insert details of your centenary activity> When: <insert date of local activity> Where: <insert address of local activity>

Ends:

For media enquiries, images or to arrange interviews contact <insert local contact details> or contact Katie Isaac, Media and Communications Adviser Mob: 0408 858 255|Email: kisaac@redcross.org.au

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Centenary Calendar Australian Red Cross 2014 Calendars are available for Centenary celebrations this year. This is a perfect item to celebrate the Centenary all year round, and is an ideal gift for friends and family. Donâ&#x20AC;&#x2122;t miss out â&#x20AC;&#x201C; place your order now! Please note that due to popular demand, Centenary Tea Towels have sold out. In the coming months additional merchandise will be available for purchase.

Centenary Calendar â&#x20AC;&#x201C; $10.00 each

To celebrate the Centenary of the Australian Red Cross in 2014, a keep sake calendar has been produced with 12 iconic images covering many of the key roles that Australian Red Cross has undertaken throughout the years.

Please note that packaging and postage restricts us to only 10 items per order, though you can submit multiple order forms if required.

Branches/Units/Clubs or individual members can order Centenary Calendars by completing the order form overleaf, and returning to the Supporter Services Centre by post or fax or by calling 1800 811 700 or emailing donorinfo@redcross.org.au

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Order Form

1

Calendar/s at $10.00 each

$ _______________

Postage and Packing at $5.00

$ ______5.00______

TOTAL REMITTED

$ _______________

________________________________________________ Red Cross Branch/Unit/Club (If applicable)_________________________________________ Title _______First Name _______________________Last Name _______________________ Delivery Address _____________________________________________________________ Town _______________________ State ______________________Post code ___________ Membership Number (if applicable) ________________________________ Phone _____________________Email____________________________ ________________________________________________ Please do not send cash. Payment options are below: • Existing Branch/Unit/Club Remittance Process – quote ‘Centenary Products’ in description on the Remittance Form • By Cheque or Money Order (made out to Australian Red Cross) • Credit Card (please complete details below or call Support Services Centre 1800 811 700) Card Holder Name ______________________________________ Card No. ___________/ __________ / __________ / __________ Expiry Date ______ / _____ Signature______________________________________________

Forward this order form directly to the Supporter Services Centre: Australian Red Cross GPO Box 2957 Melbourne, VIC 8060 Email donorinfo@redcross.org.au Fax: 03 8327 7900

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Australian Red Cross Rose In celebration of 100 years of Red Cross in Australia in 2014 A classic rose of rich velvety-red will be supplied in July 2014 as a Branch order. Grown by Ross Roses of South Australia. The stunning rich red blooms of the ‘Australian Red Cross Rose’ are sweetly fragrant and flowers freely on long stems. The bush grows 1.2 to 1.5 metres tall and can stand up to extremes of climate from hot summers to cold conditions. $20 PER ROSE (includes wrapping, postage, packing & GST). Orders now close on 31 December 2013. Plants will be despatched in July 2014 with roses expected to bloom in October/November 2014. ORDER FORM Please supply

‘Australian Red Cross’ Rose/s at $20.00 each

Red Cross Branch_______________________________________________________ President / Secretary (contact)____________________________________________ Address _________________________________________________Post Code ________________ Phone

_____________________________Email___________________________________

Please enclose FULL PAYMENT of $_________ • By Cheque or Money Order payable to Ross Roses • MasterCard / Visa Card No. _________/ ________ / ________ / ________ Expiry _______ / _______

Signature______________________________

Forward this order form directly to ROSS ROSES, PO BOX 23, WILLUNGA SA 5172 Or send your completed order form via email to admin@rossroses.com.au If you require any further details, please email centenary@redcross.org.au or contact your State Membership Coordinator.

Order deadline: 31 December 2013

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Key Centenary Contacts

Members of the National Centenary and Membership Engagement Committee Sue Vardon

Chair

suevardon@bigpond.com

Anne Macarthur

State Centenary Committee Chair

annemac5@bigpond.com

Val Broadbent

State Centenary Committee Chair

No email

Robyn Rooth

State Centenary Committee Chair

rooth@tpg.com.au

Georgia Lee Abbott

State Centenary Committee Chair

georgia.leeabbott@gmail.com

Chairs of the State/Territory Centenary Committees ACT NSW NT QLD QLD SA TAS VIC WA

Geoff Skillen

gskillen@hn.ozemail.com.au

Robyn Rooth

rooth@tpg.com.au

Foster Stavridis

foster.stavridis@daniladilba.org.au

John Pinney

jmpinney@tpg.com.au

Jean Vallianos OAM

tully1@5staronline.net

Penny Stratmann

penny47@adam.com.au

Roger Hawkes

rogerhawkes@iprimus.com.au

Anne Macarthur

annemac5@bigpond.com

Di Buckles

dbuckles@bigfoot.com.au

Membership Coordinators ACT NSW NT QLD QLD SA TAS VIC WA

Sharon Simonsen

ssimonsen@redcross.org.au

Lesley Prior

lprior@redcross.org.au

Maria Viegas

mviegas@redcross.org.au

Lidija Judd

ljudd@redcross.org.au

Jenny Kyriacou Jenny Kyriacou Alison Laslett

jkyriacou@redcross.org.au

Rebecca Livermore

rlivermore@redcross.org.au

David Fitzroy

dfitzroy@redcross.org.au

Suzanne Gibson

sgibson@redcross.org.au

alaslett@redcross.org.au

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National Centenary Contacts Katie Isaac, Media Adviser

kisaac@redcross.org.au

Website Queries

centenarywebsitesupport@redcross.org.au

Centenary Manager

centenary@redcross.org.au

Centenary Story submission

Supporter Services Centre (Merchandise)

centenarystories@redcross.org.au or post to Centenary Stories, GPO Box 2952, Melbourne Vic 3001 donorinfo@redcross.org.au

Membership Team

members@redcross.org.au

Resources Hub Online

Resources will be hosted on this page: www.redcross.org.au/members2014

Carolyn Dimech , Community Fundraising Team

cdimech@redcross.org.au 1800 008 831

Copies of this Centenary Members Guide and Toolkit are available at www.redcross.org.au/members2014 and will be posted to each Branch directly in early 2014.

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Sourcing Local Government funding for Red Cross Centenary In order to support sourcing Government funding for the events that are being planned the Red Cross Strategic Growth Team are able to provide you with the following:

    

Generic whole of organisation information Support on how to write a grant Templates for funding requests to your local members Proof reading for quality and consistency and Access to the delegated authority for final sign off for all grants and letters ( all grants must be signed by a Red Cross staff member with the delegated authority, dependant on the total sum of funds being requested)

If you require support and assistance developing a State government grant application or any other related government funding requests, please contact your local Strategic Growth Coordinator (preferably by email) located in your State and Territory and copy in your local Membership Coordinator to keep them informed.

Name

State

Contact Details

Maria Drakoulas- National Manager Strategic Growth

South Australia

(08) 8100 4622 or mdrakoulas@redcross.org.au

Maria Drakoulas- National Manager Strategic Growth

Queensland

(08) 8100 4622 or mdrakoulas@redcross.org.au

Shan Shan Li- Western Australia Strategic Growth Coordinator

Western Australia

(08) 9225 8836 or sli@redcross.org.au

Marcia Nawar- NSW/ACT and NSW and ACT SE NSW Strategic Growth Coordinator

(02)9229 4229 or mnawar@redcross.org.au

Caitlin Calder-Potts- Vic/ TAS Strategic Growth Coordinator

Victoria and Tasmania

(03) 8327 7854 or

Kelly Rusty- NT Strategic Growth Coordinator

Northern Territory

ccalderpotts@redcross.org.au (08) 8924 3952 or

krusty@redcross.org.au

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Branch Centenary Collateral Kits Each Branch will receive a Centenary Collateral Kit to help with celebrations that are being held throughout the year. These resources are branded as either Centenary or Australian Red Cross which will enable use during Centenary celebrations, and also at other member focused events post 2014. The collateral has been selected to be used in numerous ways and suitable to a range of events. Branches that would like additional resources for an event are advised to contact their State Membership Coordinator who will be able to advise the availability of resources.

Example images - not final designs or specifications Balloons White and red â&#x20AC;&#x201C; one plain and one with the Logo (Quantity x 100 white / 100 red)

Stickers (Quantity x 200 round / 100 rectangular)

Flags and Tablecloths (Quantity x 1 Centenary logo / 1 x stepped logo)

White with Centenary logo (90x180cm)

Flag / table cloth - stepped logo (1.5mx2m)

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Tabards (Quantity x 2)

Posters, Flyers and Invitations (Quantity x 15 posters (5 x 3 designs) / 100 flyers (50 x 2 designs)

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State and Regional Offices Centenary Collateral Kits All Red Cross offices will be receiving Centenary Collateral Kits to assist in state, regional and local Centenary events and activities throughout the year. These resources are designed to be beneficial at both internal and external facing events, and will help to celebrate this momentous milestone in the Red Cross calendar. Pull up banners are available from State and Territory offices as well as Regional Offices where available, and we advise that Branches and Members contact their State Membership Coordinator who will be able to advise the availability of resources. Please ensure you allow ample time to request these orders to ensure a coordinated approach is taken.

Banners (available for loan via Red Cross Offices)

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Centenary Website As part of our Centenary celebrations, each Branch has the opportunity to have a dedicated page as a part of the main Red Cross Centenary website. Every Red Cross Branch across Australia can tell its story through overview and historical recollections, photos and centenary events which will be collected into a calendar of events on the website which covers the entire year. Branch contacts have been identified and log on information has been sent to this person directly. Questions about this log on process can be directed to your Membership Coordinator or emailed to centenarywebsitesupport@redcross.org.au

Every Branch will be featured on a map in a directory of local pages, along with Red Cross Retail Stores, Blood Service Donor Centres, offices and other local services.

Each Branch will have its own dedicated page on the website, and you can contribute information about your Branch, including details of its history, events to celebrate the Centenary and a photo gallery. 52 | P a g e


Branch events to celebrate the Centenary also have their own page, and will be collected together as part of the Australia-wide calendar of Centenary events.

Events in a Branchâ&#x20AC;&#x2122;s history can also be linked to the timeline telling the story of 100 years of Red Cross in Australia.

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PART C – CENTENARY STYLE GUIDE Please see separate document – “Centenary Style Guide” The Centenary Style Guide covers the correct use of the logos, colour palette and typography for the Centenary. The standards outlined apply to all communications including but not limited to publications, advertising, print, digital, signage and promotional items. If you need to use the Centenary logo or any associated elements in a manner not shown in the Centenary Style Guide it must be approved by the Australian Red Cross Brand Team.

Contents include:             

Logo Configurations Sub-theme Configurations Colour Variations Minimum Clear Space Placement and Margin Incorrect Usage Colour Palette Typography Usage Graphic Elements Language Bringing it all together Contacts

54 | P a g e


Style Guide


Contents

Using this Style Guide

Overview 3 Logo Configurations

4

Sub-theme Configurations

5

Colour Variations

6

Minimum Clear Space

8

Minimum Size

9

Placement & Margin

10

Incorrect Usage

12

Colour Palette

13

Typography

14

Usage

15

Graphic Elements

16

Language

18

Bringing it all together

19

Contacts

31

Welcome to the Red Cross Centenary style guide. This guide covers the correct use of the logos, colour palette and typography for the Centenary. The standards outlined apply to all communications including but not limited to publications, advertising, print, digital, signage and promotional items. If you need to use the Centenary logo or any associated elements in a manner not shown in this style guide it must be approved by the Australian Red Cross brand team. This document should also be used in conjunction with the Red Cross Style Guide, Edition 2.


Overview Australian Red Cross celebrates its centenary year in 2014. The organisation began as the Australian Branch of the British Red Cross Society on 13 August 1914 at Government House, Melbourne, nine days after the outbreak of World War I. This is an important milestone in Australian Red Crossâ&#x20AC;&#x2122; organisational history and development; the celebrations to mark this anniversary provide an opportunity to thank all Australians for their contributions to the first one hundred years of Red Cross in Australia and to lead legacy projects of enduring community benefit for the next one hundred years. To support our centenary, specific logos, templates and materials have been designed. This style guide explains how to use these logos correctly.

Page 3 Overview

Australian Red Cross 100 years Style Guide


Logo configurations Centenary logo (horizontal)

The Red Cross Centenary logo is shown here in both horizontal and stacked formats.

Centenary logo (vertical)

Page 4 Logo configurations

Australian Red Cross 100 years Style Guide


OF VOLUNTEERING OF VOLUNTEERING OF VOLUNTEERING

Sub-theme configurations

IN LOCAL COMMUNITIES IN LOCAL COMMUNITIES IN LOCAL COMMUNITIES

Eight sub-themes have been developed to be used throughout the Centenary to acknowledge the breadth of work Red Cross does. These sub-theme logos are listed here. The same overarching look and feel and logo rules apply to the sub-theme logos as the master logo. Please note, the master centenary logo should be used as the default logo at all times, however one of the sub-themes may be better suited to a specific event eg. 100 years of volunteering would be appropriate at an event thanking volunteers.

DISASTER RELIEF

OF RECONNECTING FAMILIES

DISASTER RELIEF

OF RECONNECTING FAMILIES

DISASTER RELIEF

OF RECONNECTING FAMILIES

DISASTER RELIEF CARING IN TIMES OF CRISIS

OF SUPPORTING OUR ANZACS

CARING IN TIMES OF CRISIS

OF SUPPORTING OUR ANZACS

CARING IN TIMES OF CRISIS

OF SUPPORTING OUR ANZACS

CARING IN TIMES OF CRISIS OF VOLUNTEERING

OF PROTECTING PEOPLE IN WAR

OF VOLUNTEERING

OF PROTECTING PEOPLE IN WAR

OF VOLUNTEERING

OF PROTECTING PEOPLE IN WAR

OF VOLUNTEERING IN LOCAL COMMUNITIES IN LOCAL COMMUNITIES IN LOCAL COMMUNITIES IN LOCAL COMMUNITIES

BUILDING HEALTHY COMMUNITIES

OF RECONNECTING FAMILIES OF RECONNECTING FAMILIES OF RECONNECTING FAMILIES OF RECONNECTING FAMILIES OF SUPPORTING OUR ANZACS

Page 5 Sub-theme configurations

OF SUPPORTING OUR ANZACS OF SUPPORTING OUR ANZACS OF SUPPORTING OUR ANZACS

Australian Red Cross 100 years Style Guide


Colour variations The Red Cross Centenary logo has four colour variations, full colour and mono (100% black). Shown here is full colour and mono. The mono version should only be used when full colour presentation is not available.

Colour

Mono

Page 6 Colour variations

Australian Red Cross 100 years Style Guide


Colour variations The Red Cross Centenary logo has four colour variations, full colour and mono (100% black). Shown here is reversed and white.

Reversed

White

Page 7 Colour variations

Australian Red Cross 100 years Style Guide


Minimum clear space Clear space is measured by the height of one arm of the cross. Nothing should enter that space.

Page 8 Minimum clear space

Australian Red Cross 100 years Style Guide


10mm

>

>

The minimum size of the Red Cross Centenary logo is measured by the height of the cross. Our logoâ&#x20AC;&#x2122;s minimum size is 10mm. Always maintain the minimum logo size to ensure word mark and positioning statement are legible.

>

Minimum size

10mm

>

Page 9 Minimum size

Australian Red Cross 100 years Style Guide


Placement and margin Master The Centenary logo should always be positioned against the bottom right margin. Margin size increases as the media size increases. See table below. Media size

Margin

DL

8mm

A5

8mm

A4

8mm

A3

12mm

A2

16mm

A1

20mm

Page 10 Placement & margin

Australian Red Cross 100 years Style Guide


Placement and margin Digital When using digitally, the logo should always be positioned top left.

Page 11 Placement & margin

Australian Red Cross 100 years Style Guide


Incorrect usage Here are some examples of incorrect logo usage. They are inconsistent with our brand.

Page 12 Incorrect usage

û Colours must not be changed

Elements within the logo must not be û altered in any way

The logo must never appear completely û reversed out (completely white)

circular space within the logo must always û beThewhite

û Elements must not be removed from the logo

The logo must not be squashed, stretched or û distorted in any way

Australian Red Cross 100 years Style Guide


Colour palette To ensure consistency, colours should always utilise the appropriate values shown here.

Name Pantone CMYK RGB Web (HTML)

Pantone (PMS) is a popular colour matching system used by the printing industry to print spot colours. This assures that you get the right colour when the file is printed, even though it may look different when displayed on a monitor.

Black

PMS Pro. Black

C0 M0 Y0 K100

R30 G30 B30

#1E1E1E

Cross Red

PMS 485

C0 M93 Y95 K0

R213 G43 B30

#D52B1E

Purple

PMS 2415

C39 M100 Y0 K7

R146 G0 B117

#920075

Yellow

PMS 397

C10 M1 Y98 K15

R193 G187 B0

#C1BB00

Orange

PMS 158

C0 M64 Y95 K0

R227 G114 B34 #E37222

C35 M37 Y92 K7

R132 G114 B72 #A58F3C

CMYK (Cyan-Magenta-Yellow-Black) is a formula for mixing colours in four-colour printing. RGB (Red-Green-Blue) indicates the mix for on-screen uses like PowerPoint. To use the correct colour palette in Word or PowerPoint, select font colour, custom and add the values from the chart.

Gold N/A

Web (HTML) colours are generated by the coding of the web page. Colours can be produced for a number of page elements using the colour names.

Page 13 Colour palette

Australian Red Cross 100 years Style Guide


Typography The Red Cross Centenary typeface is Calibri.

Calibri Regular

This typeface is to be used for all external and internal applications including print material, stationery, signage, merchandise, electronic media and word processing.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Calibri Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Calibri Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Calibri Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Page 14 Typography

Australian Red Cross 100 years Style Guide


Usage Considered typographic layout not only enhances the legibility of the content presented but also acts as a design element in itself. Large clear headings surrounded by ample space, followed by smaller sub-headings, act as a clear marker to the content that follows. The use of consistent spacing and heading sizes throughout a document create repetitive reference points for the eye to follow. Variation in heading size should be kept to a necessary minimum. The minimum accepted body copy size is 11pt. This is to ensure ease of legibility for a variety of age groups and reading abilities.

Headings – Calibri Bold Sub-headings – Calibri Body copy – Calibri Lorem ipsum dolor sit amet, consectetur adipiscing elit. In leo odio, accumsan varius suscipit at, imperdiet nec urna. Morbi eget metus id nisi tincidunt condimentum et at justo. Donec blandit felis in nulla malesuada eu interdum ipsum bibendum. Praesent sed euismod erat. In bibendum nulla ut sem accumsan tincidunt. Aliquam quam odio, tincidunt id commodo eget, eleifend eget tellus. Donec nec purus lorem. Pellentesque eget lacus sit amet tortor laoreet dignissim nec nec.

Captions – Calibri Italic 9pt

Simplicity and clarity are the key.

Page 15 Usage

Australian Red Cross 100 years Style Guide


Graphic elements 100 years graphic device This graphic device is a key element of the Centenary â&#x20AC;&#x2DC;look and feelâ&#x20AC;&#x2122; to ensure consistency in all marketing elements created for 2014. This device uses three colours from the secondary colour palette of our corporate style guide, plus a gold colour for use in headers and footers of printed materials. No other colours are to be used for this device.

Page 16 Graphic elements

Australian Red Cross 100 years Style Guide


Graphic elements Timeline The timeline graphic device depicts 10 decades of the Centenary commencing with the year that Red Cross was established in Australia. The colour of timeline must match the hero colour on the artwork. Timeline can be reversed. Highlighted decade or timeline to match imagery or story of communication piece where possible. Where this is not known, no decade is to be highlighted.

Page 17 Graphic elements

1914 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2014

1914 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2014

1914 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2014

Australian Red Cross 100 years Style Guide


Language Common Text To ensure we all speak with a consistent, clear voice about the Centenary celebrations, some common text (long and short versions) has been created for your use. The common text can be found on the brand toolbox.

Long version

Short version

Headline Be part of the great Australian story

Headline Be part of the great Australian story

Copy As part of the world’s largest humanitarian movement, Red Cross has helped the most vulnerable people in Australia for 100 years.

Copy As part of the world’s largest humanitarian movement, Red Cross has been part of the fabric of Australian life for 100 years - whether it’s our immediate response to natural disasters or our everyday work to support the most vulnerable people in crisis.

With a proud history of neutrality and impartiality, we have been part of the fabric of Australian life - whether it’s our immediate response to natural disasters or our everyday work to support the most vulnerable people in crisis. As a past, current or next generation supporter, you can help shape this great Australian story of people helping people to mobilise the power of humanity for the next 100 years.

As a past, current or next generation supporter, you can shape the next chapters of this great Australian story of people helping people for the next 100 years. To find out more about the many ways to support Red Cross, visit redcross.org.au/ centenary

To find out more about the many ways to support Red Cross, visit redcross.org.au/ centenary

Page 18 Language

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

A4 Poster

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 19 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

A4 Poster

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 20 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

A4 Poster

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 21 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

A4 Poster

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 22 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

A4 Poster

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 23 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

A4 Poster

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 24 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Event Invitation

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

1914 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2014

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Come and be a part of the great Australian story

Page 25 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Event Invitation

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.

1914 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2014

Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Come and be a part of the great Australian story

Page 26 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Event Invitation

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 27 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Event Invitation

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 28 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Promo Flyer

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 29 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Promo Flyer

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 30 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Promo Flyer

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 31 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Promo Flyer

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 32 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Promo Flyer

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 33 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Promo Flyer

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 34 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Promo Flyer

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 35 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

DL Promo Flyer

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 36 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

Letterhead

Media Release

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 37 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

Letterhead (mono)

Media Release (mono)

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 38 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

Certificate

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 39 Bringing it all together

Australian Red Cross 100 years Style Guide


Bringing it all together Examples of templates

PowerPoint template

The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder. Members should contact the Brand team for further assistance. Please email brand@redcross.org.au

Page 40 Bringing it all together

Australian Red Cross 100 years Style Guide


Contacts NATIONAL OFFICE 155 Pelham St VIC 3053 T 03 9345 1800 F 03 9348 2513 SUPPORTER SERVICES CENTRE T 1800 811 700 ACT Cnr Hindmarsh Dr and Palmer St Garran ACT 2605 T 02 6234 7600 F 02 6234 7650 NSW level 4, 464 Kent St Sydney NSW 2000 T 02 9229 4111 F 02 9229 4244 NT Cnr Lambell Tce and Schultze St Larrakeyah NT 0820 T 08 8924 3900 F 08 8924 3909

QLD 49 Park Rd Milton QLD 4064 T 07 3367 7222 F 07 3367 7444 SA 212 Pirie Street Adelaide SA 5000 T 08 8100 4500 F 08 8100 4501 TAS 40 Melville St Hobart TAS 7000 T 03 6235 6077 F 03 6231 1250

VIC 23-47 Villiers St North Melbourne VIC 3051 T 03 8327 7700 F 03 8327 7711 WA 110 Goderich St East Perth WA 6004 T 08 9225 8888 F 08 9325 5112

Issued December 2013 Page 41 Contacts

Australian Red Cross 100 years Style Guide


Humanity Impartiality Neutrality Independence Voluntary Service Unity Universality

In all activities our staff, members and volunteers are guided by the Fundamental Principles of the Red Cross and Red Crescent Movement.

Humanity

Impartiality

Neutrality

Independence

Voluntary Service

Unity

Universality

The International Red Cross and Red Crescent Movement, born of a desire to bring assistance without discrimination to the wounded on the battlefield, endeavours, in its international and national capacity, to prevent and alleviate human suffering wherever it may be found. Its purpose is to protect life and health and ensure respect for the human being. It promotes mutual understanding, friendship, co-operation and lasting peace amongst all people.

It makes no discrimination as to nationality, race, religious beliefs, class or political opinions. It endeavours to relieve the suffering of individuals, being guided solely by their needs, and to give priority to the most urgent cases of distress.

In order to continue to enjoy the confidence of all, the Movement may not take sides in hostilities or engage at any time in controversies of a political, racial, religious or ideological nature.

The Movement is independent. The National Societies, while auxiliaries in the humanitarian services of their governments and subject to the laws of their respective countries, must always maintain their autonomy so that they may be able at all times to act in accordance with the principles of the Movement.

It is a voluntary relief movement not prompted in any manner by desire for gain.

There can be only one Red Cross or Red Crescent Society in any one country. It must be open to all. It must carry on its humanitarian work throughout its territory.

The International Red Cross and Red Crescent Movement, in which all Societies have equal status and share equal responsibilities and duties in helping each other, is worldwide.


Centenary Members Guide