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THE MOOD Holding a suitcase filled with versatile clothes crafted with the most exclusive sartorial tradition, the Brioni Man embarks on a unique journey imbued with old-world charm that leads him north, towards the fascinating and frostmolded Siberia. A ride on the Tran Siberian express brings him into the heart of this captivating landscape framed by the tundra and the steppes, whose bold colors add vigor to the color palette of the FW13-14 collection. The velvet interiors of the train are reflected with verve on the clothes and the accessories, similarly to how the region’s flora and fauna inspire each one-of-akind piece of the collection, from innovative modernism to elegantly natural aplomb.


THE FABRICS They define the identity of a garment and mold its style. Warm wool, prized cashmere and sumptuous velvet embrace both the world of formalwear and of leisurewear, defining a collection of jackets, outerwear and trousers of sophisticated exclusivity. The field jackets are characterized by water-repellent and breathable materials trimmed with napa and deer details to grant the impeccable style and modern versatility required by the exigencies of different style. The skins are dyed and treated with natural colorings to enhance the grain. Crocodile, deer, Lacon shearling and Oslo calf are used alternatively for the leather wear and the accessories, bringing to life a slew of refined and sophisticated pieces.


THE FORMALWEAR The new season’s formalwear is modern, sophisticated and innovative. A style traced by clean and lean lines that contemplate the appeal of graphic shapes and architectural constructions built on sartorial expertise. The shirt is sober and cut close to the body with a new high-buttoned and starched collar that preserves its elegance even without a tie. Trousers are slim, delineating new and contemporary proportions. The ties add a touch of elegance, revved up with degrade effects, a must in the suitcase of the Brioni gentleman.


THE LEISUREWEAR An equation of practicality and charm for the new season’s leisurewear that includes shirts with graphic motifs that wink at Art Deco, roomy jackets and slim pants. Brioni brings into the limelight a new idea of knitwear made with artful yarn combinations that create essential graphic patterns, exclusively fashioned with top level artisanal expertise. The sumptuous velvet trousers draw from the Bordeaux, navy blue and browns, typical of a winter palette while the parka becomes one of the season’s protagonist with a detachable fur-trimmed hood. A journey that relies on comfortable and versatile garments that well adapt to the metropolitan needs of the urban gentleman. The leisure time jacket is sartorial, bonding Brioni’s highest knitwear tradition with the exclusive elegance that is part of its DNA. The must-have for FW 2013 in the shaved astrakhan turtleneck that gives the postmodern gentleman a new radiant aplomb.


ASTRAKAN Intrinsically sportif and discreet, the Astrakhan turtleneck is a dynamic combination that brings together two distinct worlds, knitwear and leatherwear. An expression of style where the level of research is elevated to new heights of sophistication, an expression of refinement and elegance that brings to life a one-of-a-kind garment.


THE LEATHERWEAR An urban verve highlights the new leatherwear. A fusion of premium materials that bring to life both luxurious garments and accessories that enhance the beauty of the prized skins. Multiple influences mold new and contemporary experimentations: the bomber jacket, inspired by the timeless aviator jacket, enhances a resolute personality through the rugged edge of the leather grain, enriched with precious crocodile details. The result is an explosion of shiny and matte contrasts. An unrestrained mood for the crocodile aviator blouson jacket trimmed with fabric and sheared mink details that brightens up the winter cold with its warm shades of wine red. A sophisticated soul for the cashmere-lined napa trench, artfully enriched with sheared mink details.


THE MONTGOMERY Sharp yet classy, the new Montgomery expresses a quiet elegance hinged on its toplevel sartorial craftsmanship. Entirely made in cashmere, it delineates a graphic silhouette not only through its form but also via the pockets and the hood. Metal details and horn frog closures add the finishing touch to a style icon of all times.


THE TT-SHIRT The flora and the fauna encountered by the Brioni man during his journey find their way onto the FW 2013 T-shirts. A graphic minimalism transposed onto the finest cottons with artisanal flair and cast on one of the most versatile items for leisuretime found in a man’s wardrobe. Reindeers framed by the steppe are the protagonists, drawn artistically as true chef d’oeuvres, featuring an avant-garde and postmodern undercurrent.


THE TIE Strong and bold, the 2013 winter ties draw from the rigorous color palette of the season, further exalted by degradè effects, in general a strong statement for the season. The result is a graphic combination of geometric patterns, reiterated regularly with languid and studied precision. Over 200 patterns and 600 variants highlight the FW 2013 selection. Brioni continues to surprise with its forwardthinking style that is the fruit of constant research aimed at defining a new code of elegance.


THE SCARF The most sophisticated knitwear techniques bring to life a prized and research collection of scarves. They evoke a mood that hails from faraway, shaped by the bitter cold, to enhance the finest and softest materials employed for each one. With their elegant appeal, they add warmth to the moments of free time, defining a new look when tossed over wool sweaters like capes.


THE LACELACE-UP SHOE With its metropolitan mood, the Brioni lace-up shoe complements the formalwear, further elevating that irresistible one-of-kind elegance that distinguishes the urban gentleman. For evening events, or perforated for day time, they are the perfect match to fall’s tuxedos and formal suits. The “Edward Oxford,” a luxurious new style that also blends beautifully with the daywear, stands out amidst the more formal styles of the new collection. The distressed calfskin in color shades that mirror the entire collection, is the protagonist amongst the skins featured. Rendered even more valuable with an anti-scratch treatment, these lace-up grant extreme comfort thanks to an ultra-flexible sole.


THE DERBY SHOE Declined in various models to befit the style requirements of every gentleman, the new Derby shoe for fall 2013 is a must-have, whether in brushed calfskin with a decorative cap toe, in distressed calfskin for the “Edward� version or in denim for leisure time. Last but not least is the sumptuous croc version in a rich degrade Bordeaux that further enhance its uniqueness.


THE LOAFER The new loafers boast a well-curated and researched minimalism that further heightens the level of elegance making it a valid alternative to the classic lace-ups. Sumptuous velvets in rich shades of Bordeaux and navy blue whose nuances confer a regal and classic touch. The new collection offers a varied selection spanning the classic slippers, in both brushed calfskin and patent leather, and the tasseled or woven styles in calfskin or crocodile, tinged to match the collection’s chromatic wheel.


THE CHELSEA BOOTS A luxe Chelsea boot that is the every-day answer to the dynamic and fast-paced metropolitan life. From day into night, it adapts just as easily to dress codes and to nightclubbing on the weekends. Chic with a crocodile cap toe combined with calfskin and simply gorgeous with a double buckle and decorative large grain cap toe. Realized with superb expertise and lined with shearling, mink or beaver, the Chelsea boot is a statement of elegance that will weather the harshest cold. A true must-have for the season to be worn with under jeans, printed shirts and sporty parkas.


THE BELT Regardless of the small dimensions, the belts conjugate both the technical and style research, creating a luxurious artisanal accessory that is a mandatory element in the wardrobe of the Brioni gentleman. Deep autumnal shades including black, deep brown, navy, plum and grey, mirror the wintery urban mood of the 2013 season. The experienced and skilled craftsmen fashion a seamless belt made from one single piece of leather that is distinguished by an extreme softness and versatility. The classic buckle in palladium metal, at times featuring the Brioni logo, adds a flash of shimmer to the leather.


THE JET BAG Sharp lines define a minimalist style exalted by the exclusivity of the materials that give birth to one of the three icon bags of the season, infused with elegant savoir-faire. A contemporary design that draws from the past to define the silhouette of an indispensable travel companion, cobbled with the finest materials for the gentleman who is also a true aesthete. From the flexible handle conceived to grant practicality on his travels, it is enriched with brass metalware with gold galvanic.


LA VOYAGER BAG

THE VOYAGER BAG The undisputed travel bag for 2013 winter, the Voyager Bag channels a minimalism studied in all its forms, drawing its urban appeal from its geometric lines. Proportions conceived to make room for the wardrobe of the Brioni gentleman, identifying a bag that is the universal solution for any type of travel. Materials such as crocodile and cashmere define its “skin� underscoring all of its design research and rigorous personality.


THE CABIN BAG It offers the luxury of space to adapt to any type of travel. Its strong character and bold shape define a bag that is ideal for a Man with a resolute personality. The calfskin bands, positioned in the center and on the sides, add a strong edge and elegantly accommodate the hidden zips. A featherlight and soft Alcantara luxuriously lines the interiors. To offer an even higher level of practicality, Brioni offers a shoulder-strap version - dynamic versatility to respond with verve to different situations and experiences.


SMALL LEATHERGOODS Geometric and sharp, the small leathergoods evoke the contemporary spirit of the collection, adding that final touch and attention to detail that turns a gentleman into a Brioni man. Highly recognizable in terms of style, the small leathergoods harmoniously blends in with the entire collection, celebrating the technical excellence and the exclusive materials. The leathers are treated and dyed with natural colorings to further enhance their beauty, quality and grain in moody tones of ebony, black, grey, ultraviolet and navy. Each accessory is characterized by hand-sewn stitches, a timeless attention to detail.


THE EYEWEAR Three new styles complement the Eyewear Collection. Flawless exclusivity signed by Brioni that brings to life true eyewear pearls whose vision is certified by Zeiss with the exclusive crystal lenses or in Polarux, the latest in eyewear innovation. Refined dichotomies that elegantly counterpoint horn and metal with beguiling timeless shapes. The first pair celebrates the iconic Fifties shape, an old style charm for glamorous and metropolitan looks. The second style is legendary, elegant and nonchalant and exploits the lightness of the lenses to offer a unique product enriched with the horn front. A sportier silhouette characterizes the third style that winks at the classic aviator style and is the perfect match to leisuretime outfits for those gentlemen who view travelling as a lifestyle affair. Endurance is a fundamental aspect of these glasses, exalted in all its beauty by the horn frame.


Brioni men's wardrobe fw13 14