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THE TACO BROS. FOOD TRUCK BY Erica Rapp | PHOTOS BY J. Alan Paul Photography

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n Friday, April 7, 2017 at 12:20 a.m., a post was made on the Taco Bros. food truck Facebook page that simply read, “Ding, ding, ding, it’s that time again.” As the morning went on, the post was seen by over 7,000 people and grew to have almost 70 shares, over 50 comments, well over 300 likes and a total of nearly 17,000 impressions overall. 11 a.m. that day was when the food truck would open for their first day of their sixth (long-awaited by the public) season after being closed for the winter. When a crowd of people started to line up well in advance, Octavio Gomez and the rest of

46 | JUNE 2017 | FARGOMONTHLY.COM

his staff started to get nervous. They knew that this day would be ridiculously busy, and that the lunch hour’s “atacolypse” was upon them. In the lunch hour alone, it’s estimated that the truck went through 150 tickets and many with multiple orders. The late-night rush was just as busy, and the dinner hour was no different. At one point, Gomez said that they were 40 tickets deep with a wait of nearly 80 minutes. It was a record day on many levels, to say the least. Although he still doesn’t fully understand the madness sometimes, Gomez is clearly doing something right to make that long of a wait worth it for many of his fans. So, what is it?

Fargo Monthly June 2017  

This is the time that many outdoor-lovers, adventurers and families of all sorts look forward to when it comes to trips, so we worked with t...

Fargo Monthly June 2017  

This is the time that many outdoor-lovers, adventurers and families of all sorts look forward to when it comes to trips, so we worked with t...