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DELIVERING OUR PROMISE; CONTINUING OUR LEGACY

JOHN H. JOHNSON SCHOOL OF COMMUNICATIONS


INDEX

Message from President Sidney Ribeau Our Benefactor: John H. Johnson

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Why support the John H. Johnson School of Communications ……………

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Our Programs: - Department of Communication and Culture

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- Department of Communication Sciences & Disorders - Department of Journalism

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- Department of Radio, TV & Film ………………………………

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- Time Warner Endowed Chair

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- NAB Media Sales Institute Our Future

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Message from the Dean

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How You can Help

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The Campaign for Howard University focuses on A Legacy Renewed. This is a special opportunity for alumni, friends and supporters of Howard University to ensure that this great University remains what it long has been—unique and irreplaceable among institutions of higher learning. TRUE LEADERSHIP is only as strong as its ability to inspire others to share a vision of what might be and a commitment to stride together toward that common goal.


MESSAGE FROM THE PRESIDENT

The Legacy Campaign: A LEGACY RENEWED is an opportunity to invest in the development of our future global leaders. Howard, as the Capstone, will continue to do its part to set and advance the agenda of social and economic justice, and civil rights. We are honored to have the School of Communications bear the name of a distinguished legend and industry leader. As a visionary who acknowledged the need to have a dedicated state of the art facility to train students in communications, Mr. Johnson donated $4 million in support of the School of Communications. His gift helps to continue a legacy of leadership in the field of communications as we prepare our next generation of leaders that may have the opportunity to follow in his footsteps. The John H. Johnson School of Communications has a distinguished record and a commitment to producing scholars and professionals in advertising, communication sciences, corporate and applied communications, film, journalism, public relations, radio, television, and other related areas. Therefore, Howard University has many strong reasons to focus on constructing a new facility for this fine School. In addition, this, the second largest school on the campus, including graduate and undergraduate students, has a strong track record of graduating the most African American communications professionals; a growing reputation as the place for the best students who wish to study communications; and an active and engaged Board of Visitors that assists the School with fundraising efforts. We are proud to boast that the school received re-accreditation six years ago meeting all of the standards set by the two professional accrediting agencies associated with its programs. . We are excited to officially launch the Legacy Campaign: “Delivering Our Promise; Continuing Our Legacy,� to build a facility to house the John H. Johnson School of Communications that will provide training and skill development to prepare the next generation and to support the workforce of rising entrepreneurs and leaders in all fields of communications. My administration is serious in its commitment to supporting the School and doing all that we can to help the John H. Johnson School of Communications grow even stronger in the years to come.

Dr. Sidney Ribeau, President Howard University

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John H. Johnson Our Benefactor

ON JANUARY 29, 2003, JOHN H. JOHNSON ACCEPTED an invitation from Howard University to have its School of Communications named in his honor. Not only is he a shining example of what is possible for African Americans when they seize the opportunities to fulfill their potential, he has been an exemplar in the communications field as an entrepreneur, dynamic publisher and champion of the minority press. Johnson was born into humble circumstances in Arkansas City, Arkansas, on January 19, 1918. His widowed mother, in search of better educational opportunities for her son, moved to Chicago as part of the Great Migration of 1933. After studying at DuSable High School, Johnson won a scholarship to attend the University of Chicago. He later landed a job with Supreme Liberty Life Insurance Company where his duties entailed collecting news and information about African Americans and preparing a weekly digest. It was there he got the idea for starting his first magazine, Negro Digest, in 1942. In 1945, Johnson launched his second publication, Ebony, highlighting the successes of African Americans. Six years later he created Jet, focusing on African Americans in politics, entertainment, business and sports. His company subsequently grew to include book publishing, Fashion Fair Cosmetics, several radio stations and majority ownership in Supreme Liberty Life Insurance. In 1982, he became the first African American to be included in Forbes Magazine’s “400 Richest Americans.” John H. Johnson held five honorary degrees from major universities, including Howard University, Morehouse College and Harvard University. “EDUCATION IS THE KEY FOR ALL PEOPLE, particularly for Black people. Howard has led the way all these years, and I’m delighted to have made a contribution to its success.”

—John H. Johnson, 2003

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Who We Are... What We Do...

A LEGACY RENEWED FOUNDED IN 1867, Howard University is a comprehensive, private institution located in the nation’s capital, Washington, D.C. It is the country’s only Historically Black College or University (HBCU) classified as a Doctoral/Research University-Extensive. The Howard University John H. Johnson School of Communications is the second largest school of the University’s 12 academic schools and colleges (including graduate and undergraduate students). The School is a national leader in producing African Americans with baccalaureate degrees. The John H. Johnson School of Communications is committed to being a world-class professional and research entity. It grooms leaders and equips them with the knowledge and skills needed to excel globally. Critical to the School’s culture of excellence is its success at maintaining a cadre of outstanding, full-time and adjunct professors. They are Pulitzer Prize winners, prominent researchers, renowned authors, award-winning journalists and other media professionals. They are more than brilliant in their disciplines. They are distinguished by their willingness to personally engage students and help them to fulfill their unique potential. THE JOHN H. JOHNSON SCHOOL OF COMMUNICATIONS grooms students in an environment that promotes high expectations, demands rigorous study, introduces innovative learning experiences, exposes students to outstanding media professionals, and offers them opportunities to participate in programs that illustrate the profound impact true leadership in communications can have on society. The School’s corporate and foundation partners provide internships, employment, program sponsorships, practical advice, programmatic funds, donated equipment, loaned executives and financial support. THE DEPARTMENT OF COMMUNICATION AND CULTURE’s scholarly publication, The Howard Journal of Communications, is a jewel in focusing on cultural studies research issues. The department is a formidable adversary when its Forensic and Mock Trial Debate Teams compete nationally against the best collegiate teams in the nation. Ranked number 1 in the 1997-98 national competition, the teams regularly rank among the top in the country. The Department focuses on the study of human discourse with emphases on cultural studies, health communication, problem solving and research. Graduates of the legal communications studies major have a high acceptance rate in the nation’s best law schools and alumni of this program are counted as a president of a university, scholar-teachers around the world, and are groomed to work in corporate communications across the nation.

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MANAGED BY THE DEPARTMENT OF COMMUNICATION SCIENCES AND DISORDERS, the Howard University Speech and Hearing Clinic serves community residents in numerous ways and is the site for audiology testing for the District of Columbia Public Schools. The Clinic provides services in speechlanguage pathology, including assessment and management of articulation, language, voice, and fluency disorders. Offering unique and diversified graduate programs that are fully accredited by the American Speech Language Hearing Association, the Department has produced more than half of the 60 plus African American Ph.D.s working in speech pathology and/or audiology in the nation. Faculty members, alumni and administrators from the department are recognized nation-wide by ASHA for their outstanding contributions to the field, while many students choose to attend Howard University because they can study with these highly regarded scholars. THE DEPARTMENT OF JOURNALISM, the largest department in the School, has an integrated media laboratory that is the product of a partnership between the University, the National Newspaper Publishers Association (NNPA) and the Microsoft Corporation. NNPA houses its BlackPressUSA.com newsroom in the Department of Journalism, where in one of the Department’s classrooms, students work alongside NNPA professionals to learn and practice journalism in real time. The work of these students — print, broadcast, advertising and public relations majors — will appears on the Web site and in some of the more than 200 newspapers owned by members of the NNPA across the nation. NABJ 2009 Student of the Year

The Department has a cadre of award winning faculty members, some of whom specialize in multi-media storytelling. Students are learning how to succeed as new ways are found to create and distribute, news, information and persuasive messages. THE TIME WARNER ENDOWMENT in the DEPARTMENT OF RADIO, TELEVISION AND FILM is a partnership between the John H. Johnson School of Communications and Time Warner that began in 1998, when award winning film maker, actor, director and producer Bill Duke became the first to serve as the Time Warner Chair. In 2002, Chairman and CEO of de Passe Entertainment, Suzanne de Passe became the second to sit in the Time Warner Chair. Ms. de Passe is known for her work as president of Motown Productions and her partnership with legendary producer Berry Gordy on numerous award-winning programs. Ms. De Passe served as the executive producer for television specials: “Lonesome Dove,” “The Jacksons,” “Motown 25” (and 30 and 40), “The Temptations,” “Sister, Sister” and more.

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In 2006, media entrepreneur Cathy Hughes became the third to sit as the Time Warner chair. Ms. Hughes is the founder and chairperson of Radio One, Inc., the largest AfricanAmerican owned and operated broadcast-company in the nation, and TV One—a cable service that targets urban markets. Radio One is the first African-American company in radio history to dominate several major markets simultaneously. Also, for the first time in the history of radio, a #1 ranked major market station was owned by a woman. The Time Warner Endowed Chair program offers an acclaimed Seminar Series that has featured such luminaries as Jack Valenti, Mike Wallace, Vicki Mabrey, Tim Reid, Daphne Maxwell Reed, Ed Bradley and D’Artagnan Bebel. THE NAB MEDIA SALES INSTITUTE, underwritten by the National Association of Broadcasters Education Foundation (NABEF), is another example of an industry partnership with the Department of Radio, Television and Film. Industry managers call the NAB Media Sales Institute a “model” program. For nearly a decade, the Howard University NAB Media Sales Institute has sent its alumni – strong fledgling advertising and sales graduates into the field in entry level jobs. The School’s brightest students may apply to the ANNENBERG HONORS PROGRAM, funded and named for media magnate and philanthropist, the late Walter Annenberg. Since its inception in 1988, hundreds of students have completed the rigorous undergraduate curriculum. The daily dose of news from the The Hilltop Newspaper, the irreverence of The Illtop Journal magazine, founded and sponsored for three years by comedian and entertainer Chris Rock; the incisive reporting of The District Chronicles; and daily broadcasts from student-operated radio station, WHBC, inform and entertain while offering our students hands-on learning opportunities.

The School sponsors an ANNUAL COMMUNICATIONS CAREER FAIR that NABJ 2009 Educator of the Year attracts nationally recognized broadcast, public relations, radio, television, film, advertising, online, print and legal communications representative for students and graduating seniors. John H. Johnson School of Communications students have earned a national reputation for outstanding performance in internship and employment settings. Recent placements include: White House Correspondents, ABC News, Time Warner, CBS News, The League of Women Voters of the United States, The Hilltop, King World Productions, KTVU-FOX News/Talk Radio News, The New York Times, Ogilvy, The Pentagon, The Washington Post, United Music Video, Voice of America, WDCA-TV 20 and Xerox Corporation.

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Where We Are Headed PlanC s fO o rNGT r oIwNt hUfIoN r “GD eO l i vUe R rinL g O P rC om EuGr A Yi s e ”

THE JOHN H. JOHNSON SCHOOL OF COMMUNICATIONS IS ONE OF THE FASTEST GROWING SCHOOLS at Howard University. Annual double-digit increases in departmental enrollments are common. At present, the School is housed in the C.B. Powell Building — the old historic Freedmen’s Hospital. This facility has been renovated several times. Departments within the School regularly upgrade laboratories, computers, broadcast equipment, and other infrastructure, but the C.B. Powell Building cannot support, among other things, the School’s growing demand for state-of-the-art technology. OUR GRADUATES FREQUENTLY RETURN with accounts of how well the School’s “well-rounded” education is serving them in the marketplace — even when our students compare themselves to graduates of communications schools that are, ostensibly, better equipped. These heartening stories certainly reflect the School’s — and our faculty and staff members — resourcefulness. But let us be clear: either the Howard University John H. Johnson School of Communications will continue to stand among the “elite” or it will not. PAST SUCCESS, however splendid, does not guarantee the School’s future preeminence — nor should it. Being a leader demands that we not rest on our laurels, but forge ahead, anticipate change, solve problems, and actively create and exploit new opportunities.

Lesli Foster ‘97 W*USA 9 News Anchor

In order to do so, we must immediately and significantly increase the resources available to the John H. Johnson School of Communications. This plan embraces that goal.

JHJSOC Student Council Leaders and Debate Team 2009-2010

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AMONG THE MOST DISTINGUISHED AND REMARKABLY TALENTED intellectuals — those descriptions have always applied to students and graduates of Howard’s John H. Johnson School of Communications. It is a source of pride that we cannot afford to take for granted. Today’s brightest and best college applicants have more options than ever. They “shop” for schools and compare Howard to other private institutions. They base their decisions in part on the availability of facilities, scholarships, fellowships and other financial offerings. If Howard is to continue to compete effectively and attract its share of the very best, then the School must better arm itself to do battle with its competitors. Thus, a top priority for the John H. Johnson School of Communications is to secure funding that will dramatically increase the number of endowed scholarships and fellowships it offers undergraduate and graduate students.

First Lady Michelle Obama and JHJSOC White House Correspondents’ Association Scholarship Recipients

The competition is just as intense for acquiring outstanding professors, scholars and researchers. Howard’s standards are extremely high. And, so are the standards of the first rate faculty candidates we aggressively recruit. Faculty decide whether to teach at Howard and, once here, whether to stay, based in part on financial incentives. Thus, the John H. Johnson School of Communications seeks more funding to support endowed chairs, distinguished professorships, visiting professorships, and fellowships for distinguished mid-career journalists brought here to study, lecture and conduct research on the campus of Howard University.

Plans for a facility for “Continuing Our Legacy” THE JOHN H. JOHNSON SCHOOL OF COMMUNICATIONS SEEKS a minimum of $50 million to build and equip a state-of-the-art Telecommunications Complex. Contributed funds will be used to house our programs and provide our students with the technology and equipment necessary to meet the rising demands of the communications industry. From the Therapy and Diagnostic Room for the Department of Communication Sciences and Disorders to the Audio Engineering Room in our Technology Center, we plan to place our students at a competitive advantage to excel professionally. The John H. Johnson School of Communications plans to break ground within two years on this, a telecommunications complex worthy of the School’s world-class stature and vision.

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THE NEW TELECOMMUNICATIONS COMPLEX will also greatly enhance treatment and observation room facilities for the Department of Communication Sciences and Disorders. Both CS&D and the Department of Communication and Culture will be able to conduct focus groups, and design and administer questionnaires to study communications effects on society, particularly on African Americans. World-class communications schools of the future will be equipped with converged-media labs and classrooms. They will feature the latest in smart technology, streaming video and other technologically advanced media that prepare journalists to simultaneously produce stories for several platforms. The new Telecommunications Complex will give the University these capabilities, as well as greater flexibility to keep pace with ever-evolving technology. THE HOWARD UNIVERSITY, JOHN H. JOHNSON SCHOOL OF COMMUNICATIONS has achieved greatly and contributed much to the world in a very short time. Hard work and exciting opportunities lie ahead. The Campaign for Howard is about meeting the future in a manner worthy of the Howard University mantle of leadership. Our challenge is clear. So is our resolve.

President Barack Obama and First Lady Michelle Obama with the 2009-2010 JHJSOC White House Correspondents’ Association Scholarship Recipients

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MESSAGE FROM THE DEAN

The Howard University John H. Johnson School of Communications acknowledges the generosity of alumni and friends who, in the past, have demonstrated support for our mission by investing in the School. Now, the School is poised to add new dimensions of leadership and resources for growth in communications education as we strive to increase our competitive edge. I invite you to join us in this extraordinary challenge. Our commitment, as always, is to complement your support with sound stewardship and exemplary performance. We are proud of our accomplishments, such as being ranked by NABJ as the number one HBCU for students to study journalism and mass media, or PRWeek naming Howard University as the best place to recruit for diverse PR professionals, or US News and World Report naming our Speech Pathology Program among the top in the nation. Weigh our aspirations, and consider investing in the John H. Johnson School of Communications as we continue to make great strides and progress as one of the best schools in the nation. With your support, we stand ready to move forward boldly and confidently.

Jannette L. Dates, Ph.D. Dean John H. Johnson School of Communications

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JOHN H. JOHNSON SCHOOL OF COMMUNICATIONS At-a-Glance COMPOSITION Comprises four academic undergraduate departments: Communication and Culture; Communication Sciences and Disorders; Journalism; and Radio, Television and Film and graduate programs. ENROLLMENT Approximately 1,200 undergraduate and 230 graduate students from the U.S., Europe, South America, the Caribbean, Africa and Asia. DEGREES Bachelor of Arts, Bachelor of Science, Master of Fine Arts in Film and, through the graduate school program, Master’s and Ph.D. degrees in Communication Sciences and Disorders, Communication and Culture, and Mass Communication/ Media Studies. NOTEWORTHY Located in the only Historically Black College or University to offer communications degrees in both the arts and the sciences. FACULTY Approximately 60 full-time and 30 part-time faculty members. OUTSTANDING ALUMNI Barry Mayo, president, Radio Division, Radio One, Inc.; DeDe Lea Esq., executive vice president, Government Relations, Viacom Inc.; Jakki Taylor, senior producer, ABC, The Oprah Winfrey Show/ View; Deon Levingston, vice president and GM, Inner City Broadcasting; Michelle Miller, correspondent, CBS News; Isabel Wilkerson, Pulitzer Prize winning journalist, New York Times; Shirley Carswell, assistant managing editor, Washington Post; Depelsha Thomas McGruder, senior vice president, Business Operations and Strategy, MTV Networks; Fredricka Whitfield, news anchor, CNN; D’Artagnan Bebel, vice president and GM, Fox 26 and UPN 20; Dr. Kay Payne, professor, Department of Communication Sciences & Disorder, Howard University; Omar Tyree, best selling author of Fly Girl and For The Love of Money; Connie Cannon Frazier, vice president, American Advertising Federation; Dr. Delbert W. Baker, president, Oakwood College; Ina Silver, vice president, Organization Effectiveness, HBO ACCREDITING AGENCIES The Accrediting Council for Education in Journalism and Mass Communication; The American SpeechLanguage Hearing Association.

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How can you help? Contribute and be a part of the “fibers” and the growth of the John H. Johnson School of Communications Capital Project! The John H. Johnson School of Communications provides many opportunities to permanently recognize benefactors who make substantial contributions. The following are among the School’s endowments and naming opportunities. Naming Opportunities for Facilities Faculty or Administrative Offices Classrooms Editing Suites Digital Editing and Dubbing Laboratories Speech, Hearing, Research, Scriptwriting, Graphics and Converged Media Treatment Rooms Therapy/ Diagnostic and Observation Screening Rooms Technology Centers Audio, Sound and Video Engineering Faculty or Student Lounges Student Council Facilities Honors Program Facilities

$250,000 $300,000 $300,000 $300,000 $150,000 $500,000 $300,000 $200,000 $200,000 $200,000

Naming Opportunities for Fellowships and Endowments Endowed Chair Distinguished Professorship Visiting Professorship Endowed Scholarship Endowed Fellowship for Master of Fine Arts in Film Program Endowed Fellowship for Communications Center Co-Curricular Program Support

$2,000,000 $1,000,000 $500,000 $250,000 $200,000 $200,000 $100,000

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Howard University's John H. Johnson School of Communications  

John H. Johnson School of Communications

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